Tik Tok Ads Value Optimization Strategy (NEW 2022)
yo what's going on guys team irf here in,this video we're gonna be breaking down,my tick tock ads value optimization,strategy if you're new to this channel,of course we talk about tick tock ads,drop shipping ecommerce how to make,money online pretty much everything of,that nature so if that's something that,you're interested in make sure you hit,the like button subscribe to the channel,and you know it really does show me that,you guys enjoy these videos and i,continue to make them also we have a ton,of free training below and spy talk the,number one tick tock ad spy tool on how,i find these winning products that i,scale on tick tock it's also linked,below you can get beta access and be,grandfathered in at that discounted,price as it releases and as the software,grows but let's get straight into the,video here,and i'm going to show you guys my exact,strategy kind of what i'm working on in,the early stages this is pretty much a,live audit like this is today of my tic,toc ad account of this brand that i'm,scaling and i just started playing,around with the value which is really,cool normally i have a ton of videos,right on lowest cost and cost cap,bidding which i think is super cool i,will show you guys in a second,how they match up and rank but,even if you get the tiniest bit of,information out of this video it's huge,because you can apply it straight to,your ad account,i'd rather make these type of videos for,you,rather than the 14 day drop shipping,challenge or,top 10 products of,july or top 10 products you wouldn't,with like a click bait thumbnail and all,this stuff just to get clout views and,it's all very gorgeous,today junior regurgitated content which,i don't really think uh you deserve and,your time shouldn't be wasted,so let's get right as i said again let's,get right into this value optimization,strategy here,so before if you if you haven't watched,my previous video you know that i was,doing a lot of cost cap bidding inside,this ad account and now we're really,moving on and testing different things,so we're taking the winning ad groups,that we already have our winning ad,groups that perform really well and now,we're testing value optimization,so it's similar to what bids that i'm,testing on value optimization and cost,cap so this was the first bid of value,minimum row as i launched yesterday at,2.77 that was the minimum row as that i,selected and you could see here 14 cents,epc crushed it cpm under two dollars,and the cpa not even tracked correctly,in my opinion,you know,very like 60 to 70 being tracked i don't,know why the pixel's been weird lately,but,cpa amazing,um,compared to even the cost caps cost cap,cpa was like 15 to about 25 cpa and,we're still hitting 30 to 40 margins on,the store,obviously right this is still low scale,but i'm telling you guys almost what i'm,doing and what i'm going to continue to,do into this ad account and across all,the brands that i'm working on and,working with,so we have this one,value optimization at group 2.77 with an,automated creative optimization,targeting us,no no interest super broad 18 to 55 plus,male female,aco and 712 ads is the date that we,uploaded these new ad creatives in like,i said once i get new ads as well i'm,gonna be taking my winning bids,and ad groups and just plugging in my,new creatives and inside this ad ad,group i have three to five add creatives,and three,ad texts okay three ad copies,with,dynamic cta or call to action on so i,decided hey i'm gonna test 2.77 bid and,a 3.33 row as bit just to see how it,goes obviously the 2.77 did better much,better than the 3.3 but it still,performed well and what i'm seeing,is my normal cost per add to cart is,around six to eight dollars on this,product on these ad groups it hit two to,three dollars obviously like,there's only 60 bucks spent on these ad,groups and the significance isn't as,high as i would like to but i'm gonna,keep you guys updated throughout the,days as well on how these are performing,over time,but what i did today was i duplicated,that 2.77 row as one and now i'm gonna,be testing in one cent increments,again if you have watched another,previous video you know i'm trying to,keep this a bit lower scale until the,payment processing can you know get,settled and that should be this week so,after this week i'm going to really,scale this up for you guys and you'll,see like you'll come back to this video,be like oh damn like,look look where he was and where he is,now i'm doing this live like this is,today guys you're in my computer i'm not,faking anything but basically the,strategy is i'm taking this bid at 2.77,don't i mean i don't really have a,reasoning why i started 2.77 it's just a,bit i started with and now i'm going in,one cent increments 2.78 2.79 2.8 2.81,2.82 and i could launch a ton more but,i'm not just because like i said i don't,want to go too crazy with the ad budgets,yet and uh,or else like you know i can't fulfill,the words with the processing and all,will be at a 50 budget d
Let's move on to the first section of tiktok ads specifications
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
- How to run TikTok ads in 2022.,This is a TikTok advertising
tutorial for businesses.,TikTok has now over one
billion monthly active users,as of January, 2022.,160 million videos are watched,in an internet minute on the platform,and it's the most popular mobile app,downloaded in 2020 and 2021.,If you want to leverage that platform,,but don't want to spend
all that time and energy,figuring out an organic growth strategy,,TikTok ads may be a great alternative.,Today, I'm going to show
you what you need to do,in order to run successful
paid ads on TikTok.,Step one, create and
install a TikTok Pixel.,Similar to Facebook ads,or Google ads and other ad platforms,,when you install a pixel, that allows you,to understand the user's
behavior on your website.,That in turn will allow
you to segment those users,in cohorts that you want
to target with other ads.,So let's say someone visits your website,,goes through the checkout process,,and doesn't complete their purchase.,You'll be able to retarget that person,with another ad and
that'll help you increase,the number of conversions you get,,because when they're on
TikTok, they'll see it, boom,,you can start making them convert.,And here's a trick.,Let's say you're selling
a product or a service.,When you do that remarketing ad on TikTok,,you can show a video of what
it's like to be a customer,or use your product or service.,That'll get more people to convert.,Step two, start with a very
broad audience segmentation.,Don't target a specific
gender or age group.,Let TikTok run your ads
to a broad user group,and let it optimize and deliver
so they can find out later,which audience are the most responsive.,You should run your ads,and wait some time for
user data to come in,so that you can optimize around the data,so you can see what's
working for your campaigns,versus just jumping the gun.,Step three, use as placement only TikTok.,Don't waste your time
and money advertising,on other platforms that TikTok offers.,The real value is really on
TikTok as a platform itself.,Step four, make sure to target
only one interest at a time.,When you're starting, you
don't want to mix up things,that have too many interests,being targeted at the same time.,If you stack different interests,,you won't be able to
understand which interests,are creating the best results.,It's better to target only
one interest at a time,so you can clearly
identify which interests,are the most profitable for you campaign,and then expand from there.,Step five, ideally, start with,a minimum budget of $50 a day.,This will allow TikTok
to run more experiments,with your ads and show them more audiences,in order to optimize
your ad delivery faster.,Step six, cap your costs per conversion.,Make sure that it's at
least at breakeven point,and that'll allow you to run ads,and spend money and not lose it.,Step seven, use TikTok's ad platform.,They'll show you all
the top performing ads,on their platform so that you can learn,what's working for other people,and how you can model after
those ads in your own business.,That'll reduce the risk.,Now, if you need help
with your TikTok ads,,check out my ad agency, NP
Digital, we'll be helpin',with TikTok and all the
social platforms out there,,even performance marketing.,Or if you just have any
questions on TikTok,,whether it's paid or organic,
leave a comment below.,I'm here to help.
After seeing the first section, I believe you have a general understanding of tiktok ads specifications
Continue the next second section about tiktok ads specifications
How To Target The Right Audience On TikTok Ads In 2022 (Huge Secret Revealed)
How To Target The Right Audience On TikTok Ads In 2022 (Huge Secret Revealed)
hey this is archie and today we're going,to talk about with how to target the,right audience on a tick tock so if,you've been using interest and you've,been testing tons and tons of,look-alikes but none of them really,worked then this video is something that,you really have to pay attention to so,first we have to understand that,targeting is extremely important because,yeah you could have very very good at,creatives but if you're showing those,ads to an audience that is not that,interested in that case definitely your,to acquire the customer is going to be,much higher but what we want to do what,we're striving for all the time as a,business owner or as an advertiser is to,lower those costs and to increase the,votes return on expense so first let's,kind of compare the targeting algorithms,on facebook and on tick tock to,understand better whatever similarities,and what of uh kind of differences,because if you're coming from facebook,and you want to start running ads on,tick tock and it's your first campaign,but in that case you have to be aware of,that some things you want to approach is,going to be differently on this platform,now in terms of the similarities i,noticed that very very frequently and,this is generally speaking of uh,interest based audiences and the broad,audiences with no interest they,outperform all the other audiences such,as custom audiences or look-alikes but,like i said this is something more,general there are some exceptions like,in any kind of scenarios if your,business is based somewhere in asia and,most of your customers are let's say,they're using android then in the case,look-alike based on one percent of your,customers might work extremely well,because the platform has lots of data,about your customers so this is pretty,much very tailored to every single,business because every brand is,different out there even it can be in,the same industry that's why you have to,look at your brand and test those,audiences but i will give you specific,recommendations on which audience you,kind of have to start off because,generally speaking they are working the,best now in terms of the differences i,think that facebook and algorithms they,are smarter than the tick tock add,algorithms that's why you could see in,the beginning you could start broad,audience with a brand new ad account on,facebook and get extremely good results,on the other hand with tick tock you,want to still season that pixel you want,to spend a couple of thousands and a,couple tens of thousands of dollars on,this platform before you go abroad so,first i will start off with some,interest based audiences on tick tock,now let's hop into the tick tock ads,manager and see which audiences they,have because there are multiple options,there are four options that you could,use for targeting your customer on tick,tock and let's break them down and,understand which one actually resonates,much more with your brand so when you go,to the tick tock as manager and you go,to the ad group level which is similar,to the asset level on facebook then,first thing first we will see,the custom audiences now this is,something that we will not talk at this,video we'll talk more about the,prospecting audiences which kind of,customers are going to convert best in,terms of cold audiences so,first thing that we have to,tackle is demographics so when it comes,to a location do not over complicate it,just go ahead and use the country that,your target market is if you are selling,your products in the united states use,united states if you are selling,products in europe just add the,countries that you are want to target,that is as simple as it is however if,your business is based in europe and you,want to target the people who live in,the united states you can't do that at,this moment when i'm recording this,video maybe in the future this is going,to be updated but like right now you,have to be aware of that one thing that,you could do to overcome this problem is,to have a person who is based in the,united states and,let him or her run ads from like where,they are based if you give them access,to your ad account and they're based in,the united states then they will be able,to,target the united states in my case i am,based in europe in romania and as you,can see i can target united states,because this is uh one of my client at,accounts now the next thing that we have,to tackle is the gender this is,something that again i do not want you,to overcomplicate it if your main,audience is male 80 90 of your audience,your customers are male go ahead and use,mail if on the other hand you have,very kind of even or close to even in,terms of your customer base than just to,use all genders now let's talk about the,age range so something that i noticed is,working much better is using audiences,between 18 all the way down until 55,plus and yes even if you know that your,main audience is let's say from 18 till,34 then i still recommend using much,broader age range limits because if,
After seeing the second section, I believe you have a general understanding of tiktok ads specifications
Continue the next third section about tiktok ads specifications
TikTok Lead Generation Ads
TikTok Lead Generation Ads
tick tock is the most recent ad platform,to roll out lead generation,campaigns facebook i believe was the,first one to have them,quite a number of years ago linkedin has,had them for a while,even google has some variants that can,show up in different places around the,network,i think this move from tick tock is,important for a couple of different,reasons,first it's just a good sign that they're,investing more in the ad,platform they're one of the newer ad,platforms and they're still coming out,with,new opportunities and ways to target,users,even if they are something that other,channels have it's just a good sign that,they're trying to grow and make sure,that it's a good environment for,everybody involved,second with the changes to ios 14 it's,getting more and more difficult to track,user behavior and attribute performance,online,we're not able to use those third-party,cookies nearly as much and in the future,they're going to get even worse,the beauty of lead generation ads is,that all of the performance and,reporting is contained right within the,ad platform,it all happens on tick tock so all the,performance is there,we don't have to rely on any sort of,third party tracking,i'm really excited about lead generation,campaigns going out to more channels,so today i want to run you through how,to set up your first lead generation,campaign on tick tock,once you're in the tick tock ads,campaign manager,we're just going to go to create a new,campaign to do that we need to go to the,campaign,management tab and then down here we can,click create just like most other social,advertising platforms the first thing,we're going to do is choose our,objective,if i scroll down a little bit you'll see,that lead generation is this one down,here in the bottom of the consideration,column and it still has the new next to,the name so i'm going to click lead,generation,once i've done that i can come down here,to the settings section and i can give,this a name if i want to,for now i'm just going to get rid of all,these terrible numbers i'll leave,everything else as it is and click,continue,now basically everything at the ad group,level is going to be something we've,already covered in a previous video,everything from placements to the,targeting,that you have available we've covered in,a different video that you can check out,in the top of your screen now,around all the different targeting,options that are on tick tock i'm going,to skip down,past all of that and stop at the budget,and schedule section because i need to,put in a daily budget here and just as a,placeholder i'm going to put in 20,because it tells me it needs to be at,least 20.,and now if we scroll down a little bit,to bidding and optimization the last,settings here,we'll find the first portion that is,lead generation,campaign specific you can see here that,the optimization goal is set for leads,and there is no way to change that it's,going to optimize for leads,always with a lead generation campaign,this is just the same as any of the,other social platforms out there,that leverage lead generation this isn't,too terribly different the one piece,that is different is that there is a,cost cap bid strategy on any of the,other platforms you have a few different,options of what bid strategies you want,to use for lead generation but on tick,tock,you have to add in your cost cap and,that is going to be,what the average cost per lead that you,want to pay is that doesn't guarantee,that you are going to only pay that,amount for each lead it just means that,tick tiktok is going to try and optimize,for that cost per lead for you,if you hover over the cost cap name you,will get a small graphic off to the,right,it says this is best for keeping your,average cost per result around or,lower than your bid regardless of your,budget and things to consider here,are that you may not spend your budget,fully if your,cost per conversion is set too low if,you set it too low,you're not giving ticktack enough room,to learn and optimize and try to get you,as many leads as it can within your,budget so,depending on what your main goal is,whether it's volume and scale or whether,it's efficiency,make sure that you use a cost per lead,goal that makes sense here,for now i'm just going to set it to five,dollars now that we've done that let's,hop,into the add portion and get more into,the nitty gritty of the lead generation,setup,you can start off by giving your ad a,name but then you'll see that the only,ad format that we are allowed to use,currently is a single video so we don't,need to do any other adjustments here,that's going to be the only option we,can use and rather than spending most of,my time,on the actual ad details itself i think,that's better suited for another video,what i'm going to do,is just give a quick overview of what,all will go in here and we're going to,spend most of the time on the form,itself,so when you're creating a video ad in,tiktok you're going to need to add,you guessed it a v
After seeing the third section, I believe you have a general understanding of tiktok ads specifications
Continue the next fourth section about tiktok ads specifications
TikTok Campaign Objectives
TikTok Campaign Objectives
unless this is your first digital,advertising campaign you're probably,familiar with campaign objectives,because most of the platforms have them,basically when you create a new campaign,you opt into a campaign objective that,tries to tell the platform what you're,trying to achieve with that campaign,some of them could be around brand,awareness they could be around traffic,to your website or conversions there's a,lot of different ones to choose from and,tick tock is no different so with this,video i want to walk through the handful,of campaign objectives available on the,tick tock ads platform as of january,2022.,in the tick tock ads manager when you go,to create a new campaign the first thing,you're going to do is choose your,advertising objective and here at the,top we can see the different categories,of objectives that we'll end up going,through today we're going to go in order,from left to right so we're going to,start with the awareness campaign,objective which is reach and then there,are five different campaign objectives,for the consideration stage and then,there's one for conversion so let's go,ahead and start off with the reach,campaign objective,effectively what we're trying to do with,this campaign objective is to show your,ad to the maximum number of people that,we can on the tick tock ads platform,once we've selected that campaign,objective we can scroll down and adjust,any of the campaign settings down below,here we can adjust our campaign name,you'll see that it defaulted to reach,and then a bunch of numbers you can,create a split test with this campaign,and you can also set up a budget limit,or no limit if you would like to do that,overall the campaign settings are pretty,limited for a reach campaign as we go,through future campaign objectives,you'll notice there's the option for,campaign budget optimization where you,provide a campaign level budget and tick,tock will determine which ad group gets,the budget based on performance on any,given day trying to maximize the,objective that you're reaching for reach,campaigns are one of two campaign,objectives that do not have campaign,budget optimization available the other,is going to be video views as we go,through the other objectives i'll talk,about this a little bit but i did want,to give a heads up that reach does not,have the ability for campaign budget,optimization let's go ahead and click,continue and get to the ad group,settings the first option we have is to,choose the placement that we want our,ads to show up on tiktok has a number of,different placements available but reach,campaigns are only eligible for,tick-tock on the main app in a later,campaign objective that has the full,rundown of all of the placements i will,give more insight on placement targeting,and refer you to another video where we,give even more detail on how to choose,those but for now just know that reach,campaigns can only be shown on tick tock,which likely is what your goal was,anyway so as we scroll down now we can,start to get into the creative type,which we have the option to have,automated creative optimization this is,going to be a setting that is across all,of the different campaign objectives so,i'm not going to go into that similarly,i'm not going to talk about all the,targeting available for each of these,different campaign objectives they are,all the same you can add in your,audiences based on the lists that you've,created you can adjust the demographics,based on country gender age languages,and then you can layer in any interests,and behaviors to your heart's content,based on how they interact with certain,videos creators all that good stuff as,well as different devices what i'm going,to focus on for this video instead is,going to be the specific differences,between the campaign objectives i've,stopped on budget and schedule but,mostly that was just to catch my breath,because all of this is going to be the,same for all the different campaign,objectives as well you'll be able to,choose your budget schedule and any sort,of day parting for all of the different,campaign objectives that we have,available the section that i do want to,discuss is this bidding and optimization,portion because this will be different,based on the different campaign types,that you use on a reach campaign the,optimization goal is you guessed it,reach which again is trying to show your,ad to the maximum number of people and,the next setting we have available is to,try and curb any of the worries that,people have about trying to serve your,ad to the maximum number of people,that's a frequency cap reach campaigns,are the only campaign objective on tick,tock with a frequency cap and we have,three different options you can show ads,no more than three times every seven,days effectively three times a week or,if you're going to look at a frequency,number on facebook let's say that number,would be no more than three anytime you,look at the last seven days worth of,data you can also choose to s
After seeing the fourth section, I believe you have a general understanding of tiktok ads specifications
Continue the next fifth section about tiktok ads specifications
Creative best practices for TikTok Ads Manager
Creative best practices for TikTok Ads Manager
content diversity and creativity are,rewarded on tick tock,making it important to constantly,iterate creative combinations,tik-tok for business ad manager offers,various tools,advertisers can use to more easily and,efficiently produce creatives,these include video template smart video,smart video soundtrack tick tock ads,studio app,let's take a deep dive into each one and,see how they can help you with your,creatives,the video template tool allows you to,create eye-catching tick-tock ready,video ads,using nothing more than existing photo,assets your logo,and some creative text copy some key,benefits of using video template,include create videos faster and more,easily using our guided creation,choose from tons of video templates for,every stage of the marketing funnel,regardless of your campaign objective,easily turn your images into video ads,to improve ad performance,smart video is another powerful tool on,tick-tock ads manager,this tool uses cutting-edge technology,to combine clips,photos music text effects and filters to,make the perfect asset for your campaign,with smart video you can automatically,cut video clips,add video transitions and edit it to the,rhythm of the music,generate batches of videos easily each,with a different style,saving you time and effort when wanting,to expand your creative library for,testing different creatives music is a,special part of tick tock's creative dna,the rhythm melody style and mood on your,ad,are key to leaving a lasting impression,with consumers,and building a strong brand image smart,video,soundtrack makes it easy by offering 300,plus copyrighted soundtracks to choose,from,across 10 music genres including rock,country,ambiance pop edm and others,upload your videos and the system will,automatically select the appropriate,music,based on your content switch sound,tracks and further fine-tune your audio,with adjustable video,and soundtrack volume options try using,smart video soundtrack to easily apply,different background music to your,creatives,and test their effect on ad performance,ticktack ad studio is the official video,creation app for advertisers and video,creators to easily create captivating,short form video ads using their phones,some key benefits of tick tock ad studio,include create videos with the same ad,specifications required for tick tock,ads manager,tons of features available for recording,videos and editing them,including effects filters and stickers,push directly to your tick tock ads,manager creative library when you link,your account,whether you are using one of our tools,or not before you get started on your,next creative,keep in mind some of our best practices,tell an engaging story and capture,people's attention in the first three,seconds,make sure your creatives meet our video,and image ad specifications,keep testing different combinations aim,for diverse creatives with big,differences in the beginning stages when,testing,update your creative at least every,seven days and keep your creatives fresh,to avoid ad fatigue,try one of our creative tools as well as,our automated creative optimization,feature,which automates the process of,identifying winning creatives,having good creatives is important in,order to take advantage of tick tock's,content graph,with our unique set of creative tools,and our best practice,tips you can now more easily and,efficiently produce creatives to scale,and optimize your campaigns
After seeing the fifth section, I believe you have a general understanding of tiktok ads specifications
Continue the next sixth section about tiktok ads specifications
What Are TIKTOK SPARK Ads? And How To Set Them Up!
What Are TIKTOK SPARK Ads? And How To Set Them Up!
how's it going everybody today in this,video we're going to be talking about,everything tick tock spark ads,now this is a new format that tick tock,just announced as you see july 20th 2021,um and in this video we're going to be,talking about what spark ads are how to,set them up because i know there's a lot,of confusion when they first came out on,how to set these up,and then also i'm going to talk about,why i think everybody should be using,this ad format,right now in your digital marketing,campaigns so let's jump right in into,what exactly a tick tock spark add is,so tick tock defines a spark ad as a,spark ad enables brands to amplify,existing organic videos,that fit into their campaign objectives,okay that's great but what does that,mean,essentially it's taking an organic post,and kind of promoting it in a way that,makes it look even more organic,and not like an ad and here's an example,of what that looks like so i created,this on this demo account on the back,end,i basically took one of my tick tocks,and i made it into a tick tock,spark ad now what makes this different,from a normal tick tock ad,is you'll notice here in this right hand,column that it still is showing,organically from my profile it looks,like it comes from there it's not,showing the logo of the advertiser it's,showing my profile inside of there so,zoco marketing and there's still a,little plus follow button,so if somebody sees this ad they can,still follow me as an influencer even if,another brand is promoting the video,also another benefit is it just looks,completely organic right,um there's a small little ad logo right,here and then a learn more button,where the advertiser can kind of control,where they send the traffic to,but besides that this is a very native,experience and goes right in with the,saying of tick tock's kind of business,model of,don't create ads create tick tocks so,this is the this this is a huge benefit,for any advertiser and,influencer out there because it's a it's,a win-win situation right you can run an,ad that also gets the the influencer,more follows and comes from their,profile but at the same time is,promoting the advertiser's product,so now that we kind of have a lay of the,land of what a tick tock spark ad is,i want to go through how to set that up,now there's two type there's two steps,to setting up a tick tock spark ad,the first one is on the creator's end,they have to go through and authorize,the video,and then give the code over to the,advertiser and then on the advertiser's,end they need to go into the tick tock,business manager and apply that code so,i'm going to show you both those steps,right now here are the steps you take to,create that authorization code if you're,the influencer click the top,right there then you're going to go to,privacy you need to make sure that ad,authorization is turned on after that's,turned on you're going to head back,over to your actual videos select the,video that you want to give,ad authorization to and then you're,going to select the click the three,little dots,and you're going to scroll over till you,see the add settings button,once inside the add settings button,agree to the terms and then turn on add,authorization,this is going to tell you that you can't,delete the video after you've authorized,it as an ad hit ok,and then you want to generate your code,and you can give it a certain,authorization period,and then the last thing is to copy that,code and send it over to whatever,advertiser might be running the app,so now once you have that code whether,it's sent over to email or however you,get it from the influencer now it's the,job of the advertiser to take that code,go into tick tock business manager and,actually set up the ad and here's how,you go about doing that so the first,step is you are going to need a tick,tock business manager account,if you need to just google tick tock,business manager and create that account,there,and then from there you're going to,notice you're going to come to a,dashboard that looks something like,this what we're seeing right now as this,loads over just give me a second here,and inside of this dashboard you're,going to see this assets,tab you're going to come over there and,you're going to go to creative you're,going to assets and then creative,and then once you land on this tab right,here you're going to notice there's a,few different tabs up here and one with,this new little feature for tick tock,spark ads so we're going to click on,spark ads here,and then you'll notice this will show,you all of the authorization codes that,you currently have for your account so,say you're working with 10 different,influencers,and they all sent you over,authorizations code this is where you,would plug all those in,and you could run you could run tests,against which influencer is giving you,the more,most return on ads pen so from here,we're then going to click for you it,might look a little bit different if,it's your first time applying a code but,you
After seeing the sixth section, I believe you have a general understanding of tiktok ads specifications
Continue the next seventh section about tiktok ads specifications
Creative Tools: TikTok Instant Page
Creative Tools: TikTok Instant Page
hello everyone today we will be talking,about the custom instant page also known,as tiktok's native fast loading landing,page instant page provides users with a,very immersive experience when browsing,ads from creative video to site we,segmented instant page and added a,creation tool to the platform to enable,advertisers building an instant page,from zero to one on tick tock ads,manager to get better delivery results,want to know how to use it,alright let me show you step by step,to start using an instant page let's,first select conversions under,conversion this would allow the auction,advertisers to optimize the on-site,button click event go to the promotion,type section in ad group level ticktock,instant page is a pixel that the ads,platform produces for the customer in,this way you will deliver an instant,page and optimize the on-site conversion,events on it at the ad level you can,click on the create tab to decide what,elements you wish to include for your,instant page so a custom instant page is,chosen at the ad group level it will be,with a silently generated pixel for,tracking data as well as optimizing the,delivery effect,a custom instant page provides flexible,components for landing pages advertisers,can customize the instant pages as they,want you can use templates if you want,to create the page immediately we have a,number of presets for different,advertising scenarios if you choose to,use a customized template you may add,more components for your instant page,you can adjust the main color theme of,your page,choose light or dark color background,depending on which works better for your,brand color,for the header section write your brand,name or upload your business logo next,upload one picture that represents your,product or detailed brand information,you can also link the picture to some,urls which you can choose for either,view website or install app purposes for,the text section you can write some,introductory text or brand message that,you wish to share with the viewers,instant page also supports carousel ads,you can select up to 10 images here we,recommend using square pictures so it,fits better visually one of the best,parts of using instant page is that you,can upload videos as well,whether it's a product or service,introduction video a walkthrough or,customer testimonials it's totally up to,you we would recommend you to post a,video that's under two minutes with,captions so viewers can engage even,without audio for the button section,that's where you add actions for your,viewers the text here are totally,customizable but you must link the,button to certain urls for either view,website or install app purposes you can,also fix the button at the bottom of the,page to make it more visible the clicks,of the button can be optimized as the,conversion target for a better delivery,effect and it's a must have in general,you can freely order the components in,any positions but the header must be,fixed on top that's everything you need,to know for creating your own instant,page give it a try today and we hope,this will help you better understand the,platform and make your campaigns more,successful happy tick-tocking see you,next time
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