Tik Tok Ads Value Optimization Strategy (NEW 2022)
yo what's going on guys team irf here in,this video we're gonna be breaking down,my tick tock ads value optimization,strategy if you're new to this channel,of course we talk about tick tock ads,drop shipping ecommerce how to make,money online pretty much everything of,that nature so if that's something that,you're interested in make sure you hit,the like button subscribe to the channel,and you know it really does show me that,you guys enjoy these videos and i,continue to make them also we have a ton,of free training below and spy talk the,number one tick tock ad spy tool on how,i find these winning products that i,scale on tick tock it's also linked,below you can get beta access and be,grandfathered in at that discounted,price as it releases and as the software,grows but let's get straight into the,video here,and i'm going to show you guys my exact,strategy kind of what i'm working on in,the early stages this is pretty much a,live audit like this is today of my tic,toc ad account of this brand that i'm,scaling and i just started playing,around with the value which is really,cool normally i have a ton of videos,right on lowest cost and cost cap,bidding which i think is super cool i,will show you guys in a second,how they match up and rank but,even if you get the tiniest bit of,information out of this video it's huge,because you can apply it straight to,your ad account,i'd rather make these type of videos for,you,rather than the 14 day drop shipping,challenge or,top 10 products of,july or top 10 products you wouldn't,with like a click bait thumbnail and all,this stuff just to get clout views and,it's all very gorgeous,today junior regurgitated content which,i don't really think uh you deserve and,your time shouldn't be wasted,so let's get right as i said again let's,get right into this value optimization,strategy here,so before if you if you haven't watched,my previous video you know that i was,doing a lot of cost cap bidding inside,this ad account and now we're really,moving on and testing different things,so we're taking the winning ad groups,that we already have our winning ad,groups that perform really well and now,we're testing value optimization,so it's similar to what bids that i'm,testing on value optimization and cost,cap so this was the first bid of value,minimum row as i launched yesterday at,2.77 that was the minimum row as that i,selected and you could see here 14 cents,epc crushed it cpm under two dollars,and the cpa not even tracked correctly,in my opinion,you know,very like 60 to 70 being tracked i don't,know why the pixel's been weird lately,but,cpa amazing,um,compared to even the cost caps cost cap,cpa was like 15 to about 25 cpa and,we're still hitting 30 to 40 margins on,the store,obviously right this is still low scale,but i'm telling you guys almost what i'm,doing and what i'm going to continue to,do into this ad account and across all,the brands that i'm working on and,working with,so we have this one,value optimization at group 2.77 with an,automated creative optimization,targeting us,no no interest super broad 18 to 55 plus,male female,aco and 712 ads is the date that we,uploaded these new ad creatives in like,i said once i get new ads as well i'm,gonna be taking my winning bids,and ad groups and just plugging in my,new creatives and inside this ad ad,group i have three to five add creatives,and three,ad texts okay three ad copies,with,dynamic cta or call to action on so i,decided hey i'm gonna test 2.77 bid and,a 3.33 row as bit just to see how it,goes obviously the 2.77 did better much,better than the 3.3 but it still,performed well and what i'm seeing,is my normal cost per add to cart is,around six to eight dollars on this,product on these ad groups it hit two to,three dollars obviously like,there's only 60 bucks spent on these ad,groups and the significance isn't as,high as i would like to but i'm gonna,keep you guys updated throughout the,days as well on how these are performing,over time,but what i did today was i duplicated,that 2.77 row as one and now i'm gonna,be testing in one cent increments,again if you have watched another,previous video you know i'm trying to,keep this a bit lower scale until the,payment processing can you know get,settled and that should be this week so,after this week i'm going to really,scale this up for you guys and you'll,see like you'll come back to this video,be like oh damn like,look look where he was and where he is,now i'm doing this live like this is,today guys you're in my computer i'm not,faking anything but basically the,strategy is i'm taking this bid at 2.77,don't i mean i don't really have a,reasoning why i started 2.77 it's just a,bit i started with and now i'm going in,one cent increments 2.78 2.79 2.8 2.81,2.82 and i could launch a ton more but,i'm not just because like i said i don't,want to go too crazy with the ad budgets,yet and uh,or else like you know i can't fulfill,the words with the processing and all,will be at a 50 budget d
Let's move on to the first section of tiktok ads specs
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
- How to run TikTok ads in 2022.,This is a TikTok advertising
tutorial for businesses.,TikTok has now over one
billion monthly active users,as of January, 2022.,160 million videos are watched,in an internet minute on the platform,and it's the most popular mobile app,downloaded in 2020 and 2021.,If you want to leverage that platform,,but don't want to spend
all that time and energy,figuring out an organic growth strategy,,TikTok ads may be a great alternative.,Today, I'm going to show
you what you need to do,in order to run successful
paid ads on TikTok.,Step one, create and
install a TikTok Pixel.,Similar to Facebook ads,or Google ads and other ad platforms,,when you install a pixel, that allows you,to understand the user's
behavior on your website.,That in turn will allow
you to segment those users,in cohorts that you want
to target with other ads.,So let's say someone visits your website,,goes through the checkout process,,and doesn't complete their purchase.,You'll be able to retarget that person,with another ad and
that'll help you increase,the number of conversions you get,,because when they're on
TikTok, they'll see it, boom,,you can start making them convert.,And here's a trick.,Let's say you're selling
a product or a service.,When you do that remarketing ad on TikTok,,you can show a video of what
it's like to be a customer,or use your product or service.,That'll get more people to convert.,Step two, start with a very
broad audience segmentation.,Don't target a specific
gender or age group.,Let TikTok run your ads
to a broad user group,and let it optimize and deliver
so they can find out later,which audience are the most responsive.,You should run your ads,and wait some time for
user data to come in,so that you can optimize around the data,so you can see what's
working for your campaigns,versus just jumping the gun.,Step three, use as placement only TikTok.,Don't waste your time
and money advertising,on other platforms that TikTok offers.,The real value is really on
TikTok as a platform itself.,Step four, make sure to target
only one interest at a time.,When you're starting, you
don't want to mix up things,that have too many interests,being targeted at the same time.,If you stack different interests,,you won't be able to
understand which interests,are creating the best results.,It's better to target only
one interest at a time,so you can clearly
identify which interests,are the most profitable for you campaign,and then expand from there.,Step five, ideally, start with,a minimum budget of $50 a day.,This will allow TikTok
to run more experiments,with your ads and show them more audiences,in order to optimize
your ad delivery faster.,Step six, cap your costs per conversion.,Make sure that it's at
least at breakeven point,and that'll allow you to run ads,and spend money and not lose it.,Step seven, use TikTok's ad platform.,They'll show you all
the top performing ads,on their platform so that you can learn,what's working for other people,and how you can model after
those ads in your own business.,That'll reduce the risk.,Now, if you need help
with your TikTok ads,,check out my ad agency, NP
Digital, we'll be helpin',with TikTok and all the
social platforms out there,,even performance marketing.,Or if you just have any
questions on TikTok,,whether it's paid or organic,
leave a comment below.,I'm here to help.
After seeing the first section, I believe you have a general understanding of tiktok ads specs
Continue the next second section about tiktok ads specs
TikTok Lead Generation Ads
TikTok Lead Generation Ads
tick tock is the most recent ad platform,to roll out lead generation,campaigns facebook i believe was the,first one to have them,quite a number of years ago linkedin has,had them for a while,even google has some variants that can,show up in different places around the,network,i think this move from tick tock is,important for a couple of different,reasons,first it's just a good sign that they're,investing more in the ad,platform they're one of the newer ad,platforms and they're still coming out,with,new opportunities and ways to target,users,even if they are something that other,channels have it's just a good sign that,they're trying to grow and make sure,that it's a good environment for,everybody involved,second with the changes to ios 14 it's,getting more and more difficult to track,user behavior and attribute performance,online,we're not able to use those third-party,cookies nearly as much and in the future,they're going to get even worse,the beauty of lead generation ads is,that all of the performance and,reporting is contained right within the,ad platform,it all happens on tick tock so all the,performance is there,we don't have to rely on any sort of,third party tracking,i'm really excited about lead generation,campaigns going out to more channels,so today i want to run you through how,to set up your first lead generation,campaign on tick tock,once you're in the tick tock ads,campaign manager,we're just going to go to create a new,campaign to do that we need to go to the,campaign,management tab and then down here we can,click create just like most other social,advertising platforms the first thing,we're going to do is choose our,objective,if i scroll down a little bit you'll see,that lead generation is this one down,here in the bottom of the consideration,column and it still has the new next to,the name so i'm going to click lead,generation,once i've done that i can come down here,to the settings section and i can give,this a name if i want to,for now i'm just going to get rid of all,these terrible numbers i'll leave,everything else as it is and click,continue,now basically everything at the ad group,level is going to be something we've,already covered in a previous video,everything from placements to the,targeting,that you have available we've covered in,a different video that you can check out,in the top of your screen now,around all the different targeting,options that are on tick tock i'm going,to skip down,past all of that and stop at the budget,and schedule section because i need to,put in a daily budget here and just as a,placeholder i'm going to put in 20,because it tells me it needs to be at,least 20.,and now if we scroll down a little bit,to bidding and optimization the last,settings here,we'll find the first portion that is,lead generation,campaign specific you can see here that,the optimization goal is set for leads,and there is no way to change that it's,going to optimize for leads,always with a lead generation campaign,this is just the same as any of the,other social platforms out there,that leverage lead generation this isn't,too terribly different the one piece,that is different is that there is a,cost cap bid strategy on any of the,other platforms you have a few different,options of what bid strategies you want,to use for lead generation but on tick,tock,you have to add in your cost cap and,that is going to be,what the average cost per lead that you,want to pay is that doesn't guarantee,that you are going to only pay that,amount for each lead it just means that,tick tiktok is going to try and optimize,for that cost per lead for you,if you hover over the cost cap name you,will get a small graphic off to the,right,it says this is best for keeping your,average cost per result around or,lower than your bid regardless of your,budget and things to consider here,are that you may not spend your budget,fully if your,cost per conversion is set too low if,you set it too low,you're not giving ticktack enough room,to learn and optimize and try to get you,as many leads as it can within your,budget so,depending on what your main goal is,whether it's volume and scale or whether,it's efficiency,make sure that you use a cost per lead,goal that makes sense here,for now i'm just going to set it to five,dollars now that we've done that let's,hop,into the add portion and get more into,the nitty gritty of the lead generation,setup,you can start off by giving your ad a,name but then you'll see that the only,ad format that we are allowed to use,currently is a single video so we don't,need to do any other adjustments here,that's going to be the only option we,can use and rather than spending most of,my time,on the actual ad details itself i think,that's better suited for another video,what i'm going to do,is just give a quick overview of what,all will go in here and we're going to,spend most of the time on the form,itself,so when you're creating a video ad in,tiktok you're going to need to add,you guessed it a v
After seeing the second section, I believe you have a general understanding of tiktok ads specs
Continue the next third section about tiktok ads specs
Tipos de Anuncios en TikTok Ads | Formatos de Publicidad
Tipos de Anuncios en TikTok Ads | Formatos de Publicidad
sobre los tipos de formatos de,publicidad que puedes hacer en dicto,porque estar en dicto como marca como,anunciante pues muy sencillo aquí podéis,ver los datos que nos ofrece,estatista esta plataforma lo que hace es,actualizar los datos cada equis meses de,cuantos usuarios activos 100 al mes cada,red social desde hace unos años dicto,cada vez tiene más usuarios hace por,ejemplo tan sólo un año eran 800,millones es que a día de hoy ya son mil,millones por detrás de widget instagram,whatsapp youtube y facebook que sea,realmente ha ido escalando posiciones,entonces realmente como veis ya son mil,millones de usuarios al mes y en cambio,instagram que sería la otra gran red,social de moda tiene casi 1500 millones,entonces realmente le va a la zaga cada,día más personas están creando su cuenta,en víctor y son muy activos y entonces,debemos tener presente esta red social,ya solo por este motivo por el gran,crecimiento además es cierto que de,inicio esta red social estaba muy,enfocada a los jóvenes como la mayoría,de las redes sociales que normalmente lo,que se llaman los libros son los,primeros usuarios de una red social,suelen ser las personas más jóvenes en,este caso pues era la generación,centenial pero lo que pasa igual que las,demás redes sociales igual que pasó con,instagram o que pasó por ejemplo con,facebook luego vienen detrás el resto de,generaciones los millenials son también,a día de hoy una generación con mucha,presencia casi al mismo nivel que la,generación centenial pero también los,boomers y generaciones más mayores,tienen presencia allí por ejemplo si vas,a hacer tu campaña publicitaria en tick,tock te darás cuenta que cuando segmenta,si por ejemplo acogiéramos españa' vale,cuando vas a segmentar por franjas de,edad te das cuenta que todas las franjas,que te ofrece distinto cuentan por,millones el número de usuarios incluso,franjas de 35 45 o de 45 55 o más de 55,por millones o sea que realmente nos,debemos ya quitar de la cabeza esa idea,de que víctor es sólo para hacer,campañas centradas en un público joven,no a día de hoy encontramos todo tipo de,targets en esta red social cierto que la,mayoritaria o los grupos mayoritarios,serán centenial si millenials pero como,os digo haya presencia de todos los,targets luego la variedad de público el,gran alcance y aceptación la diversidad,de formatos y también el tema de que es,una plataforma muy potente para hacer,estrategias de influencer marketing pero,hoy aquí nos vamos a centrar en hablar,de los formatos de publicidad que puedes,usar en tick tock lo que vendrían a ser,como en otras plataformas las,ubicaciones seguramente si estás,habituado a la plataforma publicitaria,de facebook verás que recibe el nombre,de ubicaciones pues aquí vamos a hablar,de lo mismo sólo que con el nombre de,formatos empecemos el primer tipo de,anuncios es el llamado brand take over,que este tipo de publicidad son,contenidos promocionales que se muestran,a los usuarios en la página de inicio de,la aplicación ocupando la por completo,también aparecen en la página de para ti,de los usuarios y lo que hacen es,incluir enlaces clic hables o incluso,los hashtag challenges de la marca pero,es cierto que ya hay un formato,específico para este tipo de anuncios,que son los hashtag silence pero podrías,usar también este formato además,funcionan bajo demanda es decir sólo te,aparecerá uno al día o durante unos días,y para poder contratarlos debes,contactar directamente,conflicto es decir debes hablar con el,equipo de marketing de la plataforma y,contratar este formato porque como os he,dicho sólo hay uno al día entonces hay,mucha demanda y debes contactar,directamente para contratarlo para un,día específico o para unos días,específicos luego vendrían ya los top,views los stop views lo que tienen de,bueno es que son aún más espectaculares,que los brand takeovers ya que ocupan,toda la pantalla y duran hasta 60,segundos y además se muestran estos,anuncios cuando abres la aplicación y,también en tu propio feed entonces,realmente son dos formatos del anterior,y es de parecidos pero bueno tienen unas,cuantas diferencias luego vendrían los,grandes effects están pensados para que,las marcas o empresas pues crean efectos,especiales como pegatinas o filtros a,medida para compartir en tick tock en,formato anuncios como si fuera realidad,virtual,y el objetivo no es tanto vender sino,este performance entonces tick tock,considera que el objetivo de su,plataforma como óptico considera perdón,que el objetivo pues es que te lo pases,bien que tengas una experiencia,divertida que qué interacciones mucho y,que todo el mundo pues se sienta,integrado en una comunidad de ahí la,idea de este tipo de anuncios,publicitarios cierto que también puedes,hacerlo de manera orgánica pero si el,crear estos efectos y difundirlos de,manera orgánica pero también lo puedes,hacer a través de una campaña,publicitaria,es una forma de las de expresión una de,las formas de expresión favoritas de los,tics toques porque si os fijáis
After seeing the third section, I believe you have a general understanding of tiktok ads specs
Continue the next fourth section about tiktok ads specs
What Are TIKTOK SPARK Ads? And How To Set Them Up!
What Are TIKTOK SPARK Ads? And How To Set Them Up!
how's it going everybody today in this,video we're going to be talking about,everything tick tock spark ads,now this is a new format that tick tock,just announced as you see july 20th 2021,um and in this video we're going to be,talking about what spark ads are how to,set them up because i know there's a lot,of confusion when they first came out on,how to set these up,and then also i'm going to talk about,why i think everybody should be using,this ad format,right now in your digital marketing,campaigns so let's jump right in into,what exactly a tick tock spark add is,so tick tock defines a spark ad as a,spark ad enables brands to amplify,existing organic videos,that fit into their campaign objectives,okay that's great but what does that,mean,essentially it's taking an organic post,and kind of promoting it in a way that,makes it look even more organic,and not like an ad and here's an example,of what that looks like so i created,this on this demo account on the back,end,i basically took one of my tick tocks,and i made it into a tick tock,spark ad now what makes this different,from a normal tick tock ad,is you'll notice here in this right hand,column that it still is showing,organically from my profile it looks,like it comes from there it's not,showing the logo of the advertiser it's,showing my profile inside of there so,zoco marketing and there's still a,little plus follow button,so if somebody sees this ad they can,still follow me as an influencer even if,another brand is promoting the video,also another benefit is it just looks,completely organic right,um there's a small little ad logo right,here and then a learn more button,where the advertiser can kind of control,where they send the traffic to,but besides that this is a very native,experience and goes right in with the,saying of tick tock's kind of business,model of,don't create ads create tick tocks so,this is the this this is a huge benefit,for any advertiser and,influencer out there because it's a it's,a win-win situation right you can run an,ad that also gets the the influencer,more follows and comes from their,profile but at the same time is,promoting the advertiser's product,so now that we kind of have a lay of the,land of what a tick tock spark ad is,i want to go through how to set that up,now there's two type there's two steps,to setting up a tick tock spark ad,the first one is on the creator's end,they have to go through and authorize,the video,and then give the code over to the,advertiser and then on the advertiser's,end they need to go into the tick tock,business manager and apply that code so,i'm going to show you both those steps,right now here are the steps you take to,create that authorization code if you're,the influencer click the top,right there then you're going to go to,privacy you need to make sure that ad,authorization is turned on after that's,turned on you're going to head back,over to your actual videos select the,video that you want to give,ad authorization to and then you're,going to select the click the three,little dots,and you're going to scroll over till you,see the add settings button,once inside the add settings button,agree to the terms and then turn on add,authorization,this is going to tell you that you can't,delete the video after you've authorized,it as an ad hit ok,and then you want to generate your code,and you can give it a certain,authorization period,and then the last thing is to copy that,code and send it over to whatever,advertiser might be running the app,so now once you have that code whether,it's sent over to email or however you,get it from the influencer now it's the,job of the advertiser to take that code,go into tick tock business manager and,actually set up the ad and here's how,you go about doing that so the first,step is you are going to need a tick,tock business manager account,if you need to just google tick tock,business manager and create that account,there,and then from there you're going to,notice you're going to come to a,dashboard that looks something like,this what we're seeing right now as this,loads over just give me a second here,and inside of this dashboard you're,going to see this assets,tab you're going to come over there and,you're going to go to creative you're,going to assets and then creative,and then once you land on this tab right,here you're going to notice there's a,few different tabs up here and one with,this new little feature for tick tock,spark ads so we're going to click on,spark ads here,and then you'll notice this will show,you all of the authorization codes that,you currently have for your account so,say you're working with 10 different,influencers,and they all sent you over,authorizations code this is where you,would plug all those in,and you could run you could run tests,against which influencer is giving you,the more,most return on ads pen so from here,we're then going to click for you it,might look a little bit different if,it's your first time applying a code but,you
After seeing the fourth section, I believe you have a general understanding of tiktok ads specs
Continue the next fifth section about tiktok ads specs
Scaling A New Ecommerce Brand From $0-$1.3k/Day In 6 Days With TikTok Ads (TikTok Ads Case Study)
Scaling A New Ecommerce Brand From $0-$1.3k/Day In 6 Days With TikTok Ads (TikTok Ads Case Study)
transformation,innovation,masturbation,undoubtedly you're here for one of those,three things or a golden nugget that,will help you unlock the tick tock ad,code in this new year,and as part of this new year i'm happy,to announce an outstanding case study,that will reveal step by step,how we took a client's new store from,zero dollars with no products to helping,them find their first winning product,creating ads for them managing said ads,and scaling them to 1.3k a day in under,a week if you adjust your eyeglasses,with me and take a gander at the screen,i'm now presenting to you you'll notice,that our clients marketing strategy was,visiting the websites by themselves,perhaps sharing it with their mother in,hopes that they'll pity buy one of their,products,but my friend,a strategy that's simple,is not scalable,and even sometimes your mother won't do,you the decency of buying your own,product so what we decided to do is we,tested a product,on december 26,with his clients,and as you can see the results were,nothing to write home about,but,this was just the tip of the iceberg in,fact the ads got approved on this date,now if we go to the next date,a hundred dollars a day on their,campaign,your pickle might be tickled,as our 100 turned into 539,the cool part about this,is that our client makes sixty percent,per sale,without the advertising costs,so their take-home from this,was 280 minus a hundred so 180 profits,a day,three thousand dollars a month,in the second day of testing this,winning product,now if we fast forward to the sixth day,and the reason why you're watching this,video,you'll see right here that on january,2nd,something miraculous happened,we took these winning ad groups and we,scaled them and i will show you exactly,how we did so later on in this video but,if we take a look,our conversion rate needs a little bit,of improvement but we're at 1.3 000 a,day all right enough of that voice and,tonality if you have any questions,though before we get into the details of,how we did this i do recommend hitting,me up on instagram i'm always active,there i'm always responding to questions,messages that you may have even say that,you came from this video and i will,respond to you so in this video i'm,going to share with you how i found this,product and what tool we ended up,finding it on along with the testing,strategy and how we scaled the store,from 89 to 1.3 k in less than a week and,oh,one more thing,we're going to cover how we're going to,scale this brand to 5 to 10 grand a day,by the end of next week,so first let's cover what's the criteria,for finding a winning dropshipping,product in 2022 so first off i always,say the product has to be unique or a,twist on a proven product with this one,that we are scaling currently for our,clients this is a twist on an already,proven product that's being scaled by,another big brand but we figured out a,way to make it slightly better and,slightly more affordable for our target,customer so if you're thinking of an,example there are the really expensive,galaxy projectors that cost 80 90 100,that have all these cool customizations,but there's also versions of that that,hey can have the same amount of features,the same amount of lighting modes and,all these cool little starry night,projections that it can do but if you,can sell it for half the cost and make,it more affordable for your target,consumer that can be a huge,differentiator so for us that's exactly,what we're doing because our competitors,are selling this same product for,hundreds of dollars in fact some cases,500,and we're selling it for 60,with the same amount of features so,that's our big differentiator compared,to everyone else selling this product we,have the same amount of features the,same benefits same everything it's just,a hell of a lot cheaper which makes it a,no-brainer for our target customer now,the next thing we look into is the,product isn't easily found in stores or,ebay amazon this is a very important,point i would again say that if the,product that you're really into is on,amazon,well that shouldn't be the biggest thing,that deters you because practically,everything is on amazon nowadays let's,be honest all drop shippers have access,to the same products they're drop,shippers on amazon drop shippers on etsy,drop shippers on ebay they're they're,everywhere,like little cockroaches so really the,main way you can differentiate yourself,if you see all these other people,selling it on amazon is it's got to be a,one product store because you need to,convince people your product is the only,product that can be bought,from your website so what i recommend,doing if you find a product you really,like and you want to beat out the people,selling it on amazon is build a full,brand around it have a custom domain,have a custom logo custom color scheme,custom everything and it's not that,complicated i know i'm saying custom but,literally if i'm selling a water bottle,right here i'm just gonna make the color,scheme b
After seeing the fifth section, I believe you have a general understanding of tiktok ads specs
Continue the next sixth section about tiktok ads specs
GET MORE LEADS - How To Run TIKTOK Lead Gen Ads
GET MORE LEADS - How To Run TIKTOK Lead Gen Ads
how's it going everybody corbin here,from zoco marketing in today's video we,are talking about tick-tock lead,generation specifically we're going to,be talking about how to create tick-tock,lead gen forms um these things are great,for anybody who's looking to collect,more leads especially with the new ios,14 update it is helpful to have the lead,gen forms so it makes tracking really,easy it's all inside of the platform,instead of using cookies and third-party,data essentially,so i highly recommend looking into lead,gen forms if you are a company that,collects leads or wants to collect leads,so let's jump right in on how to do this,so the first thing is you will need a,tick tock ads manager if you don't have,one already just go to google tic talk,ads and create the ad manager through,that platform once you're done creating,that you will see a screen that looks,something similar to this and the first,thing we're going to want to do is,create a campaign if you are new to tick,tock and you want more in-depth way on,how to set up a whole campaign i do have,a video down below that you can go check,out for the purpose of this tutorial,we're going to kind of blow through the,settings of targeting and stuff just to,get right to the lead gen form so first,thing you want to do is click click in,here and come to campaigns and that is,where the screen that i'm actually in,right now so we're just going to wait,for this to load in and then we're going,to come in and create hit create here,now this is going to drop us into a,format very similar to,facebook ads or linkedin ads or all the,other platforms essentially you have,your campaign you have an ad group level,and then you have the ads itself for,this specific objective,we do have awareness consideration and,conversion objectives but for lead,generation specifically we want to,choose this new fancy little new uh red,check there uh for lead generation so,we're gonna click on that and we're,gonna hit continue i was editing a,different ad so that's why it says that,there and it's there we go we're going,to hit continue,oh sorry i come down here to the,campaign setting name so i'm just going,to call this test lead gen,and then they do have this new feature,called create split test i haven't,tested it myself yet stay tuned i will,be creating a video shortly on this and,the results on i'm testing that so,subscribe if you're interested in that,but uh not no experience to speak of of,the create split test yet we are going,to add a budget to this we do want a 100,daily budget and we're going to hit,continue as i mentioned if you want more,in-depth tutorial on all the settings,inside of this ad group you could do,that here we're going to rename this,test ad group as well,if you want more in depth you can check,out the video up above i go through all,the tick tock settings and,everything that you need to know here,for here we're going to leave user,comments on we're going to leave video,download on creative type we're not,going to have an automated creative type,we just want the one manual video that,we currently have audiences this is um,if you're uploading audiences,demographics you can target by like,united states by male female you can,target different age ranges say that you,wanted to your your typical people that,you're targeting for legion is 25 to 30,for 44. you could do that in the united,states,then languages no limit um i do,recommend if you are going to be,targeting the united states to change,this this usually most uh ad platforms,they just have it default is english if,you're targeting the united states but,um here it is no limit so i do recommend,change that to english then here is,where the kind of bread and butter of,the targeting kind of happens you have,interest targeting uh behavior targeting,these are things like your remarketing,and things uh remarketing lists uh,people who have hit your website or,watched videos till the end and then,behavior people who followed creators,who like any of these different topics,inside of here so a lot of different,options if you want to learn more about,uh tik tok ad targeting like i said,check out the video below i don't want,to bore you with a video that i've,already created essentially but you can,go check check that one out if device,targeting target expansion i do,recommend leaving that unchecked,and just as a heads up for the daily,budget um it does need to be at least 20,a day depending on the cost of your lead,uh say that you typically get leads,around 10 or 20 whatever it may be your,budget needs to be at least that when,you go through the targeting so say for,instance that i want to get around five,dollars lead and i know that my typical,cost or that i want to pay for a lead is,20 i'm going to put it at 100 a day you,can put a schedule inside of here to see,when you want the ads to actually run,you know when you want it to start maybe,say instead of today we wanted to run on,monday,on a business day,you can run it co
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Do I need a Landing Page to Run TikTok Ads?
Do I need a Landing Page to Run TikTok Ads?
so when running tick tock ads do you,need a landing page now some people run,ads direct to a website and that is a,complete no-no complete waste of money,so always always send your ads to a,specific landing page that matches your,ad now then do you actually need a,landing page,the answer is,no because,like on facebook you can do a lead,generation campaign,and with that it will send people to a,form,so on tick tock all you need to do is,under the,objectives is you choose the lead,generation objective and then that will,guide you through how to set up,a form,on tick-tock,which then captures the leads for you,and then you email them you call them,back,that way you don't need a landing page,so let's have a little quick dive in and,i'll show you how to do it,okay so when you jump into the tick tock,ads manager,and you go to cut you click campaign and,you click create new,you will come to this screen you want to,have it in custom mode,not the simplified mode go custom and,then you've got all of your advertising,objectives here so we want to do a lead,generation so we can use the,form on tick tock so we click the lead,generation,give it a name we'll just give it test,click continue,then you would set up your ad group,audience name,so,whatever your naming convention is,now we're not going into targeting here,we're doing that on another video all,i'm showing you at the moment is how to,set,up the,the form,empty in there,okay so this is where you upload your,video and everything so we don't want to,do that because we're not doing that at,the moment this is the bit we want we,want to create,the form,what people fill out,so it gives you two options here,classic,or the advanced,so if you're starting out,i would just stick with the classic to,be honest we're going to look at the,advance,so click confirm there so up the top,here you can title what you want to your,form is so you know what form it is so,if you want to use it again for a,different ads you know what it is so,using your same naming convention,do that,what are you after do you want more,volume or higher intent,with that as they say higher intent is,they'll make you um,the more questions will,stop people from filling the form out so,if you only want quality leads,then ask more relevant questions,if you're after more volume,then click the more volume so you've got,three color schemes or you can you can,choose your own color scheme,i'm gonna go with that one the dark one,then you can add an images so up here on,the right hand side look you can see,what your form looks like,so you can add an image,you can do a carousel i would just,upload one image,you can add your logo if you want to,you can put your name so let's put my,name then polly five-step funnels,find out more about,tick tock ads,and then you could put um,put in your questions that you want to,ask so you want the email for sure you,want their name,i would take their telephone number as,well,what else can we add in,privacy so you'll need to put a link to,your privacy policy so on your website,you should have your own privacy policy,so just put in the url of your privacy,policy there,and if you want to add in an extra image,you can add an image,you can add in extra text,and you can add in a carousel i wouldn't,put a carousel in to be honest,and then you've got your thank you,screen so on your thank you screen you,want to tell people what's going to,happen next,and then on here,so say somebody you were filling a,format and you were collecting these,you're going to phone them or you're,going to email them for more information,so in that description i would say,we will be in touch,with you,very soon to,discuss your options potions,with,tip talk ads,and i would just put thank you up here,and then if you did have a page,so for example if i had a page all about,title cards and what i could offer you,i always put find out more and then i'd,link to the website url which is all,about,tick tock ads or if you haven't got it,because you're doing a form and you,maybe haven't got a landing page about,what are what it is just send them to,your website or you could send them to,your instagram profile you could send,them to your facebook group you just,need to put a url in there for them to,go find out more,so you could put in your description,um,come and join me in my facebook group,and put your facebook group website url,in there,and that is how you do your form,on face um on tiktok so then what,happens is when somebody clicks the ad,instead of being taken to a website page,or a landing page the form,instantly pops up they can,very very quickly,fill out the form,because it auto-populates,and all they've got to do is click the,button and then you've got their details,and it's a fast way of getting,leads,i hope you found that helpful if you,have any questions about setting up your,forms on tiktok please drop them below,and follow along for more tips,you
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