hey andres here from lynx digital in,today's video we're going to talk about,take talk advertising and more,specifically we're going to give you 20,22 stats that are going to blow your,mind if you're a video marketer tick,tock i think by now most video,advertisers have taken note and are now,jumping on the take tuck bandwagon and,advertising their offers on this,platform there's still a lot of,advertisers that may be hesitant in,doing it just because maybe their target,audience is not on the platform as you,may know tech talk is mainly catered,towards 18 year olds or even younger,demographic than what we're used to but,that has been changing so as of march,2021 the tick tock app had more female,downloads than mail downloads right so,that's one thing it's dominated by,females 57 percent while the balance is,only 43 but there is a strong,demographic that is actually growing on,this platform and is that demographic of,30 to 39 year old females that have,acquisition power and may be able to,let's say buy your product or have,inclination to buying certain products,that you may be offering so it's,extremely an undervalued and let's say,underrated app for advertisers to who,have maybe an e-commerce product or,brand to position themselves and,actually convert people that don't know,about you into paying customers so,i'm going to share a couple of other,stats here that are going to blow your,mind and maybe,going to motivate you to actually,advertise on this platform right now,after this year 2022 is actually,positioned at number six in terms of the,most used social apps platforms right,behind instagram right behind wechat and,facebook obviously whatsapp but it is an,app that is definitely taking the,internet by storm and the mobile used by,storm so,one of the things that i encourage you,as a video marketer right if you're a,media buyer on youtube or on facebook,and you're mainly focusing on video to,consider having a strategy for tik tok,so we're going to go into a couple of,other stats that are just going to be,very important for you to take note so,32 percent of tick tock users are,actually in the age of 25 and 34 and 43,of texas global audience is between 18,and 24 year olds now you may be thinking,from an advertiser but this is a younger,demographic they don't really have you,know acquisition power to to buy you,know my product or service but again,this has been changing there has been a,shift and even though the platform is,has been dominated mainly by females,which is over 57 as i mentioned earlier,right now there is an age group between,25 and 34 that make up more than 32,percent of the tick tock users right so,that's significant and now we're talking,about people that you know people who,have jobs for example and they might be,able to contemplate purchasing a product,or or service that they see through tick,tock right so it's very important,figures that we have here just know that,if you're targeting the us there's over,134 million active users per month on,tick tock right so that is a significant,figure where you know if you place your,product or brand on the right time to,the right person then they might be able,to take you up on the offer they'll you,know you're directing traffic to your,funnel obviously that's half the battle,one is you have to have great video and,that and we're gonna go into a couple of,tips on that uh in a second but,you need to have a great offer as well,in a funnel that's functioning,that can help convert those users from,tick tock into paying customers right so,at our agency for example we've already,started implementing tick tock media,mining we've already let's say are in,the trenches right now for different,brands you know from online courses to,even mentorships,and some have have been e-commerce as,well so we have had some mixed results,there have been others where we're,seeing great costs right even from an,affiliate marketing perspective it's a,blue ocean still for certain uh offers,that you can choose to do advertising in,but it is challenging in some areas as,well around,the policies right so they're taking,heed somewhat in terms of you know what,they allow right what's allowable but,it's still blue ocean and there's still,a lot of things that are let's say gray,area in terms of the policies right not,to say that you know you have to follow,the policies that's the bottom line,right but you can push the boundaries a,little bit and especially when you're,doing you know affiliate marketing right,there's certain offers in the health,space for example that might get flagged,right away or some there you know you,can make some money out of it right if,you if you're smart about it and you can,create let's say specific offers and,specific campaigns that are following,the policies and they're just kind of,right on the boundaries of like hey you,know it's personalized advertising right,that that hasn't really been an issue on,tick tock until mostly until mainly,recently but we have ha
Let's move on to the first section of tiktok ads stats
Tik Tok Ads Value Optimization Strategy (NEW 2022)
Tik Tok Ads Value Optimization Strategy (NEW 2022)
yo what's going on guys team irf here in,this video we're gonna be breaking down,my tick tock ads value optimization,strategy if you're new to this channel,of course we talk about tick tock ads,drop shipping ecommerce how to make,money online pretty much everything of,that nature so if that's something that,you're interested in make sure you hit,the like button subscribe to the channel,and you know it really does show me that,you guys enjoy these videos and i,continue to make them also we have a ton,of free training below and spy talk the,number one tick tock ad spy tool on how,i find these winning products that i,scale on tick tock it's also linked,below you can get beta access and be,grandfathered in at that discounted,price as it releases and as the software,grows but let's get straight into the,video here,and i'm going to show you guys my exact,strategy kind of what i'm working on in,the early stages this is pretty much a,live audit like this is today of my tic,toc ad account of this brand that i'm,scaling and i just started playing,around with the value which is really,cool normally i have a ton of videos,right on lowest cost and cost cap,bidding which i think is super cool i,will show you guys in a second,how they match up and rank but,even if you get the tiniest bit of,information out of this video it's huge,because you can apply it straight to,your ad account,i'd rather make these type of videos for,you,rather than the 14 day drop shipping,challenge or,top 10 products of,july or top 10 products you wouldn't,with like a click bait thumbnail and all,this stuff just to get clout views and,it's all very gorgeous,today junior regurgitated content which,i don't really think uh you deserve and,your time shouldn't be wasted,so let's get right as i said again let's,get right into this value optimization,strategy here,so before if you if you haven't watched,my previous video you know that i was,doing a lot of cost cap bidding inside,this ad account and now we're really,moving on and testing different things,so we're taking the winning ad groups,that we already have our winning ad,groups that perform really well and now,we're testing value optimization,so it's similar to what bids that i'm,testing on value optimization and cost,cap so this was the first bid of value,minimum row as i launched yesterday at,2.77 that was the minimum row as that i,selected and you could see here 14 cents,epc crushed it cpm under two dollars,and the cpa not even tracked correctly,in my opinion,you know,very like 60 to 70 being tracked i don't,know why the pixel's been weird lately,but,cpa amazing,um,compared to even the cost caps cost cap,cpa was like 15 to about 25 cpa and,we're still hitting 30 to 40 margins on,the store,obviously right this is still low scale,but i'm telling you guys almost what i'm,doing and what i'm going to continue to,do into this ad account and across all,the brands that i'm working on and,working with,so we have this one,value optimization at group 2.77 with an,automated creative optimization,targeting us,no no interest super broad 18 to 55 plus,male female,aco and 712 ads is the date that we,uploaded these new ad creatives in like,i said once i get new ads as well i'm,gonna be taking my winning bids,and ad groups and just plugging in my,new creatives and inside this ad ad,group i have three to five add creatives,and three,ad texts okay three ad copies,with,dynamic cta or call to action on so i,decided hey i'm gonna test 2.77 bid and,a 3.33 row as bit just to see how it,goes obviously the 2.77 did better much,better than the 3.3 but it still,performed well and what i'm seeing,is my normal cost per add to cart is,around six to eight dollars on this,product on these ad groups it hit two to,three dollars obviously like,there's only 60 bucks spent on these ad,groups and the significance isn't as,high as i would like to but i'm gonna,keep you guys updated throughout the,days as well on how these are performing,over time,but what i did today was i duplicated,that 2.77 row as one and now i'm gonna,be testing in one cent increments,again if you have watched another,previous video you know i'm trying to,keep this a bit lower scale until the,payment processing can you know get,settled and that should be this week so,after this week i'm going to really,scale this up for you guys and you'll,see like you'll come back to this video,be like oh damn like,look look where he was and where he is,now i'm doing this live like this is,today guys you're in my computer i'm not,faking anything but basically the,strategy is i'm taking this bid at 2.77,don't i mean i don't really have a,reasoning why i started 2.77 it's just a,bit i started with and now i'm going in,one cent increments 2.78 2.79 2.8 2.81,2.82 and i could launch a ton more but,i'm not just because like i said i don't,want to go too crazy with the ad budgets,yet and uh,or else like you know i can't fulfill,the words with the processing and all,will be at a 50 budget d
After seeing the first section, I believe you have a general understanding of tiktok ads stats
Continue the next second section about tiktok ads stats
TikTok Ads Product Testing Strategy (How to Analyze TikTok Ads)
TikTok Ads Product Testing Strategy (How to Analyze TikTok Ads)
- Yeah, we're a little under
20K on the month all right.,And it's only the 23rd of
the month right now so.,(gentle music),Yo, what is going on, everybody?,It's your man Mohamed Camara,and welcome back to the channel.,You already know what time it is, man.,In this video, I've got
a very interesting one.,We're gonna go over how to test,and strategically pick your products.,You know how to analyze data
when it comes to TikTok ads.,If you haven't seen my last video,,I talked about basically
the main differences,between TikTok ads and Facebook ads,in 2021 going into 2022.,But in this one, like I said,,we're gonna go over how to test
your product strategically,,what metrics to look for,,how to analyze the data in
your TikTok ads dashboard.,And the truth is if you're doing
this with Facebook already,,or you have in the past,,then it's gonna be
something similar, okay.,Because these two platforms,,they kind of speak the same language.,We're gonna be looking
for the same metrics.,You know, your click through rate,,your conversion rate,,your return on ad spend.,So we're gonna dive right in,and I'm not gonna waste no time.,Let's just get right into it.,Okay this is a quick look
at my TikTok ads dashboard.,I've got a couple ad
groups running right here.,We're gonna dive into these numbers.,But the first thing we need
to know about our store,is what is our ROA, okay?,For those of you who do
not know what ROA is,,ROA basically means return on ad spend.,And I have a calculator
right here to figure out,what's your desired ROA,,because this is gonna
depend on your product.,It takes in consideration
your product price,,it takes in consideration how
much you're selling it for,,and that's gonna give you a
required ROA that you need.,Go ahead and use this calculator,,I'll link it down in the description,,it's gonna be absolutely free,,just make a copy of it.,Okay so come here, file,,make a copy,and then you'll be able to
insert the numbers yourself.,There's only two numbers
you need to know here,,and that's gonna be your
revenue per product.,So your average order value,and your average cost to fulfill.,But in this case, I'm
just gonna keep it simple.,I'm gonna keep my product,,which is it cost $5 to
fulfill this product,and I'm selling it for $30, okay.,And what that does is it
generates numbers on the side,And let's say I desire a 30% profit margin,on my store, right?,That's what I'm looking for here.,So I'm gonna come down here to this line,and 1.87 is gonna be my required ROA.,So when we go into the dashboard,,that's gonna be the threshold.,Anything that falls below 1.87,is gonna be less than 30% profitable.,That doesn't mean it's
not profitable, right.,Because we can still break even,if the campaign is doing a 1.27 ROA.,Now let's dive into the dashboard,and see this in real time, right?,So I have a few campaigns here, okay.,I'm gonna sort this by
complete payment ROAs.,This is the metric in TikTok ads,that is indicating ROA.,Okay so if you don't have this,showing in your dashboard right now,,what you probably need to do is,,you need to go to your
custom columns right here.,So I made custom columns.,What you could do is go to custom columns,and you can pick which
metrics you want it to show.,So what you could do is you can copy mine.,What I'm gonna do is I'm gonna,,you can pause the screen,
whatever you want to do,,but what you need to have,is all of these columns right here,,and you can select them in
the custom columns area.,So have your ads scheduling,,the cost, total payment value.,Okay so how much money are you spending?,How much is coming in?,And you're gonna have your ROA,,you wanna put that right next to it.,Your cost per click right here.,CPM impressions clicks.,CTR conversions,,cost per action,,which is same as cost per purchase.,You're gonna have your conversion rate.,Total add to carts,,total ad payments and
total complete payments,,total purchases.,These are the basic things
that we need to have,in order to read our data correctly, okay.,So I'm sorry to bore you,,but you haven't seen my previous video,on how to launch TikTok ads,that's actually gonna
convert and get customers,,then go check that out,,I'll link it up top right here.,You're gonna need to
run your first campaign,and launch that first, okay.,This is after three days of
letting that sit and marinate,and letting the pixels optimize.,So after three days of
actually launching your ad,and letting it sit,,letting your pixels optimize, right,,you want to come back,and you want to look at
some of the data here.,There's two main things
that I like to look for,when it comes to analyzing
a winner versus a loser.,Is the ROA, which we just calculated.,And second is the click-through rate.,I go for ROA first,,that's our primary metric,because that's gonna give
us a direct indication,,are we profitable or not?,Are we actually gonna make
some money on this or not?,Okay.,And as you guys may know,,for me to have a 30% profit
margin on the products,we had to have at l
After seeing the second section, I believe you have a general understanding of tiktok ads stats
Continue the next third section about tiktok ads stats
This Strategy is Giving me $1 CPM's Using TIk Tok Ads (TRY NOW)
This Strategy is Giving me $1 CPM's Using TIk Tok Ads (TRY NOW)
in this video i'm gonna break down,exactly how i'm getting one dollar cpms,on tick tock ads with shopify drop,shipping if you're new to this channel,we talk about of course tick tock ads,e-commerce drop shipping pretty much how,to make money online and use tick tock,ads for your business so if that's,something that you're interested in make,sure you hit the like button and,subscribe to the channel we also have a,ton of free training link below and a,brand new ad spy tool that should be,releasing within the next coming weeks,called spy talk it's how i found all my,winning products you can check that out,and be one of the first 100 people to,get access and a discount but let's get,straight into the video guys right,and you should be able to see my screen,here on this is a brand new ad account,uh we just spun this store up a few days,ago,and i'm gonna show you guys what i'm,doing inside my ad account to get these,really good results now be aware this is,all complete payment so that's what i'm,optimizing for and this is all in inside,one campaign to begin,and it's a brand new product right brand,new product brand new store and a lot of,the metrics actually are being tracked,as well for some reason on certain ad,accounts the tick tock pixel works and,on other accounts it's just terrible so,this one is under reporting heavily uh,don't worry i'm going to show you guys,the profits in it you know towards the,middle of the video if you can you know,let your squirrel brain go for a second,and actually hone in and lock in what,i'm about to tell you uh you'll be able,to understand and and use this for your,store so,yeah what we do is i'm a huge fan a huge,fan of cost caps now cost caps is a type,of bidding strategy on your tick tock,ads there's you know right now there's,cost caps,lowest cost and value optimization those,are three things that you can use inside,your tic toc ads manager at the moment,uh if you want to see a value,optimization strategy hit the like on,the video or comment below and if you,want to value one as well i'll make it,i'mma start making more videos like this,almost like live audits if you guys are,interested i'll show some love on this,video but basically we have a ton of aco,ad groups which is automated creative,optimization,with us as the location,broad as the targeting so broad,completely broad no targeting at all,nothing,ages 18 to 55 plus male and female and,like i said with that acl,what we like to do is we like to have,the budget super high so a 200 daily,starting budget for our acos and then,the bid i'm not going to really show you,the bid right here because it's a part,of what we're doing right now but just,know it's a bidding it's cost capper,using cost cap bidding with different uh,you know decimals at the ending so say,if you have a cost cap of,19,and 42 cents okay or 19.50 you can do,that so different types of bids that,we're going to be using,and i'm going to show you guys right now,kind of how we're getting these results,so you can see here 10 cent cpcs 82 cent,cpms,versus this is with a uh,the lowest cost ad group so this is the,lowest cost as optimization,21,you know 21 cents cbc and a 2 cpm,that's pretty much basing off of you,know lowest cost versus a cost cap here,and you can see this has eight,conversions and i said this before the,the uh the tracking is terrible on it,but basically the strategy is this,you scale through,big caps at different bids and you,duplicate those bids,so say if we have you see a ton of these,are the same ad groups but with,different creatives and different bids,so if we have this ad group right here,us broad 18 18 and 55 plus female aco,with,our you know date 7 14 22 these are,brand new ads at launch today and what's,different between about this campaign,and let's say you know this one right,here the 712 ads is it's a whole brand,new aco and what do i mean by this so,usually inside these acos will have,three to five,different you know ad creatives and,three,ad copies right three ad text now,on this day we have totally separate,creatives so three to five brand new,creatives in this aco,on the 712 right two days ago when i,launched this and then the 714 one,has totally different ad creatives but,with the same you know ad copies,so that's how you're going to be able to,scale so you basically for example if,this,campaign right here,was doing super well the 712 at a 17 bit,what we would do is obviously we want to,duplicate that,and you know keep raising the budget,that's something that we can do or we,can have more creatives so what i do is,i scale through creatives i'll duplicate,that same bid that 17 bid,with,brand new creatives and a brand new aco,campaign so i'll have you know new,creatives chopped up by a team,or i'll shoot them myself right you can,literally use your phone right here this,thing in your in my hand and iphone if,you have an android like i said i always,feel sorry for you because it's harder,to shoot content but you use your iphone,and
After seeing the third section, I believe you have a general understanding of tiktok ads stats
Continue the next fourth section about tiktok ads stats
what's going on guys noah brewer here,back again with another video and today,we're going to be talking about how to,quickly scale your winning product with,tick tock ads and shopify to 2 000 per,day in around a week now people have,been going crazy in my discord if you,haven't popped in my discord yet,definitely check it out the link will be,in the description about tick tock ad,scaling strategies and people that are,struggling to get past you know two to,three hundred dollars a day in revenue,and i just wanted to make a quick video,basically running down my exact strategy,on what i do after i actually find a,winning product because we talk a lot on,this channel about how to find a winning,product but we don't talk enough i feel,about what to do after you actually find,that winning product so this is a very,quick and easy strategy i don't think,scaling tick tock ads is that,complicated here's what i would like you,to do watch this video save it for your,next winning product on the next winning,product you find if you're following my,methods follow this scaling strategy,i've done it many many times over the,last one or two months and scaled,numerous stores past a thousand bucks a,day even in even a few past two thousand,dollars a day with these exact,strategies so let's have no more delays,and get right into the strategy itself,so i'm going to break this down by day,one step one however you want to look at,it the first thing that i want to say is,that how you launch your initial test,campaign matters which is why i said,that this video is great if you're,following all of my other strategies,because my testing strategy perfectly,lines you up to be able to scale using,this method so if you're testing,products using any other person's method,i don't know if transitioning into this,method is going to work but if you are,using my testing method which you can go,back and watch one of my previous videos,and learn what it is,then you can definitely follow this,strategy but i did want to say that that,you can't just start implementing this,you know mid wherever you are with your,campaigns if you're doing cbo's or you,know anything that i don't normally do,you can't really jump into this so,ideally you want to start with a,campaign a test campaign of five ad,groups at twenty five dollars per day or,five ad groups at forty dollars per day,now if you've been following this,channel you know that i was testing,products with 25 daily budgets on the ad,group level like i said if you want to,know more about my strategies i have,other videos on my channel that go in,depth on how i test products but more,recently i've been saying that testing,with 40 daily budgets is a little bit,better i think it allows you to make a,decision quicker if an ad group is,winning or not and you can turn them off,you know basically on the first day and,end up with multiple successful winning,ad groups halfway through your campaign,so this is a strategy that i really like,doing and this is what i recommend uh to,use to actually test your products um so,let's say that you ran your initial test,5x25 right let's just assume that you,did 25 daily budgets if you did 40 daily,budgets on day one you can just skip to,uh step two or day two of the scaling,strategy but if you started with 25,daily budgets the first thing that i,would probably do is make a new campaign,and try a five by forty dollar so same,exact thing the only thing different is,you're going to start with 40 budgets as,opposed to 25. honestly if it works with,25 budgets it's probably also going to,work with 40 budgets but i still think,that you should do it as an initial test,or an initial proof of proof of concept,to basically prove that 40 daily budgets,are actually going to work before you,try to scale them now how do you,actually analyze your 40 budget campaign,when an ad group hits 20 with no sales,so this is going to be about halfway,through uh the first day,just turn it off and just let the ones,that do have sales run,and the reason i make decisions so fast,is because usually in the past i've seen,winning products uh usually like two or,three of the ad groups will pop a sale,within the first 10 to 15 spent so in my,eyes if there's an ad group that has 20,spent without sales it's probably best,to just turn that off the only exception,that i would make to this role is if,you're halfway through your campaign and,your your average row as for the whole,campaign is really really good,then it might be smart to just let,everything run for a full day but most,of the times you're gonna have two to,three good ad groups and two two bad,ones no big deal just cut them and let,your good ones run for the rest of the,day now let's go into day two or step,two by the time you get to this point,you should have at least one five by,forty campaign that was successful and,profitable in some way and ideally you,have maybe one or two ad groups that are,actually profitable and remaining,profitable but i would
After seeing the fourth section, I believe you have a general understanding of tiktok ads stats
Continue the next fifth section about tiktok ads stats
How To Add UTM Parameters To TikTok Ads - Effective Tracking Solution
How To Add UTM Parameters To TikTok Ads - Effective Tracking Solution
one of the most popular videos on the,channel so far has been my how to find,your real ad results post ios 14 that i,posted 10 months ago but that was,talking about facebook ads now in this,video i want to talk about using utm,parameters with tick-tock ads because,they don't make it as easy to find as,you would usually have a designated,space,for that on facebook so in today's video,i'll be showing you exactly how to add,utm parameters to your tick tock ads as,well as how what are the different types,of parameters that you can add on tick,tock my name is justin and i'm the,founder of warsaw media an e-commerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notifications to be,one of the first to know about these,cutting edge ecommerce marketing tips,post on the channel every week,so you're gonna see it's gonna be a,pretty quick video because it's honestly,going to be pretty straight forward so,the utm parameters just like on facebook,are on the ad level so i'm just for the,sake of this video just going to click,next on everything but obviously you,would want to pick the right campaign,type as well as the right ad group type,so i'm just basically clicking next on,everything right here let me just pick,you know a budget for the sake of the,video 20 bucks a day and let's get to,the ad level so,what you would usually be seeing on,facebook is if you scrolled all the way,down you would have something for you to,add your utm parameters and you might,think well you know that that's it right,here right tracking impression tracking,url click tracking url but that's not it,actually this is something completely,different if you had some external as it,says right here a third-party tracking,software that allows you to have uh,those tracking urls then you can use,that section but to have utms you,actually have to manually add them,yourself,in the url builder right here so as,opposed to facebook where you can,actually build a utm parameter based on,their parameters you don't really have,that on tick tock so you have to know,what are the parameters that you can use,and put at the end of your url so let me,first share with you what are the,parameters that you can use with tick,tock so this is an internal uh full tick,tock ads course that we have here at the,agency for any new media buyers or any,new employees or any current employees,that just want to refer back to a,specific section so we basically have a,full-blown training on the platform it's,basically a 14-page training just on,tick-tock ads but one of those is utms,and right here you can see what are the,different types of parameters that you,can use within your again utm types on,the platform so first and foremost,there's just like facebook campaign name,which it's very straightforward what is,the name of the campaign that you can,actually use so that kind of tells you,you know let's say you have a simple,naming convention with your campaigns,right uh cold or top of funnel so that,you would see every top of funnel,campaign you know appearing right there,and you would be easily able to filter,through these on tracking softwares like,google analytics or shopify as an,example then your campaign id you can,have the name of the ad group the ad,group id and same thing the name of the,add-o creative creative id and then the,placement type so basically there are,these sort of general utm parameters,that are pretty much universal across,all platforms right which is the source,the medium campaign which you can also,use again on tick tock so it's an,example i just made that one up so i,could paste that on tick tock and kind,of show you how that would look like but,feel free to build again your own utm,parameters based on these custom,parameters shown on the video those are,all available through tick tock,specifically so as an example with our,url so let's say i want to drive traffic,to our agency page then i can just head,back on tick tock enter the url right,here and add a question mark at the end,come out here and i could just build my,custom parameters right there right so i,could just start building what our,parameters are but in that case i'm,simply going to be using this one that i,pre-built right there so then i could,come back right here at this at the end,and that would be it tick tock is going,to check the url and make sure that it's,valid and basically what that's going to,do is it's going to drive traffic to,that url right if i pick all of that,let's say let me just copy and paste,that and paste that in the,in,and paste that in the browser right,there so you can see it still leads to,this right here right it's still going,to lead people to the wizzle media,website but you have all of these utms,shown afterwards and basically if,somebody clicked on that url and used,that,to go to our websites then i would be,able to see on google analytics,af
After seeing the fifth section, I believe you have a general understanding of tiktok ads stats
Continue the next sixth section about tiktok ads stats
what is up guys here and in this video,we're going to be looking at the tick,tock ad Library by the way also make,sure you stick till the end of the video,because towards the end I'm going to be,giving out three discount codes for the,world hiking bootcamp specifically for,The Tick Tock module it's something that,I've been dedicating quite a bit of time,at the given moment as I focus on,webinar funnels at present and you could,basically see some of my results right,here so here's one ad write cpms across,the European Union of four dollars and,sixty cents right Impressions 24K 118,clicks we're talking about a cost per,click of 0.95 Euros 35 conversions and a,cost per acquisition of webinar sign up,B2B of three euros and 22 cents right,and then this one is a duplicate of the,one above overall as you can see the,cpms are pretty decent especially on,Tech talk primarily because it's a,relatively under saturated platform at,the moment and uh the cpcs are also,pretty good and above all it also,answers the question for the B2B folk,can I advertise B2B based products and,services on on Tech talk and the answer,is definitely yes tick tock's ad,platform isn't as sophisticated as,Facebook's when it comes to,behavior-based tracking I definitely,think it's something that they're,working on especially considering the,heavy terms and conditions that they,have in place they have so much,quote-unquote tracking power but at the,moment it's not there so if you let's,say are targeting B2B based individuals,right you could do interest-based,targeting of marketing for example,that's been working quite well key point,that I basically want to look at is The,Tick Tock ad Library which is,essentially a resource that Tick Tock,gives you right and it's exactly like,the Facebook ad Library where you can,essentially go on the ad Library you,could see what your competitors are,doing you could see what other,advertisers are doing and you can,essentially get inspiration and get,Intel with regards to what works so that,you don't have to reinvent the wheel,quote unquote cool thing about it as you,can see on my screen is the amount of,customization that they essentially give,you with regards to the results that,you're able to get so like let's say if,we choose uh Denmark right and then,industry we'll just select all we can,essentially see all all the Danish ads,that are currently running right now A,duration lasts 30 days and we can also,separate by objective so quote unquote,if we're looking for other ads that are,being run for lead generation based,purposes we click on Legion then they,pop up we can look at them and then we,can do whatever we want right so here we,can see a legion ad for Recruitment and,job search which essentially makes,perfect sense they watch the ad they,click on it and then right after that,they essentially fill out an instant,form with their details and the,recruiter contacts them just like,LinkedIn and I honestly see how this,would work really really well then if we,look at conversion based ads 8K likes 39,comments 31 shares so you can,essentially see that this is a,successful ad just based off the uh the,share and viewership metrics right and,then here you have stats with regards to,click-through rate then if we look at,United States based advertisers I want,to show you how I was able to afford,airpods 149,000 likes so that means that they're,seriously putting some crazy ad spend,behind it and objective app install in,this case so they basically watch this,ad then they install the doordash app,and then they can essentially start,hustling so let's watch the ad super,quick Pros in 48 hours starting with,nothing first thing you're going to want,to do is download the doordash driver,app after that,after that questions and this honestly,takes five minutes next it's going to,ask you if you want to use a car an,e-bike or a bicycle and we're in as you,can see certain places will have promos,for driving During certain times of the,day so if you time it right you can,actually make Bank in a super short,amount of time,doordash sign up now and then the call,to action will essentially be right,under saying sign up now Etc pretty,simple stuffs let's see what they have,for product sales or e-commerce they did,it again with these two for 24 shorts,they just don't miss they got a new,form-fitting waistband but they added a,drawstring for an even better fit quit,getting choked out by her shorts and,don't forget the liner pocket stop,letting your phone fall out when you sit,down and stand up you know exactly what,I'm talking about and the quality is,still insane for two for twenty four,dollars these are better than the 80,shorts I used to buy and look at these,fire color options but get them quick,because everyone's freaking out over,these new fundamentals so this one also,has some pretty crazy outspend if you're,an e-commerce this tool is an absolute,like Wonder because you can essentially,see what's what's selling at the moment,becaus
After seeing the sixth section, I believe you have a general understanding of tiktok ads stats
Continue the next seventh section about tiktok ads stats
How to add dynamic UTM Parameters to TikTok Ads for proper tracking in Google Analytics [2022]
How to add dynamic UTM Parameters to TikTok Ads for proper tracking in Google Analytics [2022]
Hey, what's up.,This is Ryan McKenzie.,And today I'm going to show you how
to insert dynamic UTMs into your,talk ads so that you can have data
consistency inside Google analytics,and properly track your attribution.,And before we get too carried away,
if you like this type of content and,you want to see ways that you can
optimize your e-commerce brand or D,to C business, make sure you hit that
subscribe button, hit the like button.,And if you have any questions, please,
please, please leave a comment below.,So, this is super important when you're
using tech talk, regardless whether,you're using the standard pixel, which
only tracks the current session, or,whether you're using the developer
pixel, which tracks multiple sessions,,the platform since iOS 14.5 is not
going to catch all your purchases.,If you go and look in your Google
analytics, if you have any sort of,Tech-Talk ads, a UTM set up currently,
if you go and look, and you look,at the model modeled attribution
between first and the last click.,We're seeing about a 12 and a half
percent difference in between the,first and last click conversion, which
means that, the tick-tock ads could be,performing very well top of funnel, which
leads to a purchase or tech talks, just,not tracking those purchases at all.,So you could be getting better
efficiency than you might think.,You can also take a look,at,the assisted conversion report under
multi channel funnel s to get a better,idea of exactly how many assess.,Tik TOK might be providing your business.,So to get started, basically what we're
going to be showing you is how to insert,dynamic UTM parameters in your ads.,So tick talk, just like Facebook has a
number of macros that you can insert.,There are seven of them to be exact.,We've got a campaign names,
the name of the campaign.,The campaign ID, the
name of the ad group ID.,The name of the ad or
creative, the creative ID and,placement type by using the.,And your UTM you'll be able to
dynamically inject the Tik Tok like,campaign ID or the campaign name or
the creative ID directly in your UTM.,So you don't have to fumble around
with some kind of fancy taxonomy,that, you could make a typo in.,And then when you dig into Google
analytics in the future to get a,better understanding of your data,
it's going to be difficult to unravel.,So the biggest reason I like using
dynamic UTMs is it because gives me.,Consistency in my data and makes
it very easy for me to report,and dig into my Google analytics.,So how do you set these up?,So you go to the ad level on
tech talk and you go down to the,destination page, which I have here.,So this is one of our store pages.,And then just like you would normally
put your UTMs in But I will have,, all the UTMs and the description,
but this is the UTM that we put in.,So UTM source equals Tik TOK,
UTM medium is Tik talk ads.,And then on the UTM campaign level,
we put the campaign ID dynamic,,UTM parameter macro, and we use
UTM content for the creative ID.,So what this does is this is
going to inject the campaign ID.,When I look up campaigns,
Inside Google analytics.,And when I look up, ad content in
Google analytics, it's going to,inject the ad ID from this campaign.,Then I can reference.,The campaign ID, sorry, the creative ID or
the ad ID against Google analytics to see,which exact piece of creative is driving
the sales and comparing it to Tik TOK.,To see if it's telling me
the appropriate ad to scale.,A lot of times we see the numbers
don't 100% match up with that said,if you'd like this video I do have
another one on Facebook ads, which goes.,Deeper into how to actually look at
the reporting and do the comparisons.,If you want to know more about that the
link is down below in the description,and I'll put it in the end card as well.,But if you liked this video,
please, please subscribe.,If you want me to create more
content like this also hit that,like button and leave a comment.,If you have any other questions.,Thanks for watching.
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