How To Add UTM Parameters To TikTok Ads - Effective Tracking Solution
one of the most popular videos on the,channel so far has been my how to find,your real ad results post ios 14 that i,posted 10 months ago but that was,talking about facebook ads now in this,video i want to talk about using utm,parameters with tick-tock ads because,they don't make it as easy to find as,you would usually have a designated,space,for that on facebook so in today's video,i'll be showing you exactly how to add,utm parameters to your tick tock ads as,well as how what are the different types,of parameters that you can add on tick,tock my name is justin and i'm the,founder of warsaw media an e-commerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notifications to be,one of the first to know about these,cutting edge ecommerce marketing tips,post on the channel every week,so you're gonna see it's gonna be a,pretty quick video because it's honestly,going to be pretty straight forward so,the utm parameters just like on facebook,are on the ad level so i'm just for the,sake of this video just going to click,next on everything but obviously you,would want to pick the right campaign,type as well as the right ad group type,so i'm just basically clicking next on,everything right here let me just pick,you know a budget for the sake of the,video 20 bucks a day and let's get to,the ad level so,what you would usually be seeing on,facebook is if you scrolled all the way,down you would have something for you to,add your utm parameters and you might,think well you know that that's it right,here right tracking impression tracking,url click tracking url but that's not it,actually this is something completely,different if you had some external as it,says right here a third-party tracking,software that allows you to have uh,those tracking urls then you can use,that section but to have utms you,actually have to manually add them,yourself,in the url builder right here so as,opposed to facebook where you can,actually build a utm parameter based on,their parameters you don't really have,that on tick tock so you have to know,what are the parameters that you can use,and put at the end of your url so let me,first share with you what are the,parameters that you can use with tick,tock so this is an internal uh full tick,tock ads course that we have here at the,agency for any new media buyers or any,new employees or any current employees,that just want to refer back to a,specific section so we basically have a,full-blown training on the platform it's,basically a 14-page training just on,tick-tock ads but one of those is utms,and right here you can see what are the,different types of parameters that you,can use within your again utm types on,the platform so first and foremost,there's just like facebook campaign name,which it's very straightforward what is,the name of the campaign that you can,actually use so that kind of tells you,you know let's say you have a simple,naming convention with your campaigns,right uh cold or top of funnel so that,you would see every top of funnel,campaign you know appearing right there,and you would be easily able to filter,through these on tracking softwares like,google analytics or shopify as an,example then your campaign id you can,have the name of the ad group the ad,group id and same thing the name of the,add-o creative creative id and then the,placement type so basically there are,these sort of general utm parameters,that are pretty much universal across,all platforms right which is the source,the medium campaign which you can also,use again on tick tock so it's an,example i just made that one up so i,could paste that on tick tock and kind,of show you how that would look like but,feel free to build again your own utm,parameters based on these custom,parameters shown on the video those are,all available through tick tock,specifically so as an example with our,url so let's say i want to drive traffic,to our agency page then i can just head,back on tick tock enter the url right,here and add a question mark at the end,come out here and i could just build my,custom parameters right there right so i,could just start building what our,parameters are but in that case i'm,simply going to be using this one that i,pre-built right there so then i could,come back right here at this at the end,and that would be it tick tock is going,to check the url and make sure that it's,valid and basically what that's going to,do is it's going to drive traffic to,that url right if i pick all of that,let's say let me just copy and paste,that and paste that in the,in,and paste that in the browser right,there so you can see it still leads to,this right here right it's still going,to lead people to the wizzle media,website but you have all of these utms,shown afterwards and basically if,somebody clicked on that url and used,that,to go to our websites then i would be,able to see on google analytics,af
Let's move on to the first section of tiktok ads utm parameters
How to add dynamic UTM Parameters to TikTok Ads for proper tracking in Google Analytics [2022]
How to add dynamic UTM Parameters to TikTok Ads for proper tracking in Google Analytics [2022]
Hey, what's up.,This is Ryan McKenzie.,And today I'm going to show you how
to insert dynamic UTMs into your,talk ads so that you can have data
consistency inside Google analytics,and properly track your attribution.,And before we get too carried away,
if you like this type of content and,you want to see ways that you can
optimize your e-commerce brand or D,to C business, make sure you hit that
subscribe button, hit the like button.,And if you have any questions, please,
please, please leave a comment below.,So, this is super important when you're
using tech talk, regardless whether,you're using the standard pixel, which
only tracks the current session, or,whether you're using the developer
pixel, which tracks multiple sessions,,the platform since iOS 14.5 is not
going to catch all your purchases.,If you go and look in your Google
analytics, if you have any sort of,Tech-Talk ads, a UTM set up currently,
if you go and look, and you look,at the model modeled attribution
between first and the last click.,We're seeing about a 12 and a half
percent difference in between the,first and last click conversion, which
means that, the tick-tock ads could be,performing very well top of funnel, which
leads to a purchase or tech talks, just,not tracking those purchases at all.,So you could be getting better
efficiency than you might think.,You can also take a look,at,the assisted conversion report under
multi channel funnel s to get a better,idea of exactly how many assess.,Tik TOK might be providing your business.,So to get started, basically what we're
going to be showing you is how to insert,dynamic UTM parameters in your ads.,So tick talk, just like Facebook has a
number of macros that you can insert.,There are seven of them to be exact.,We've got a campaign names,
the name of the campaign.,The campaign ID, the
name of the ad group ID.,The name of the ad or
creative, the creative ID and,placement type by using the.,And your UTM you'll be able to
dynamically inject the Tik Tok like,campaign ID or the campaign name or
the creative ID directly in your UTM.,So you don't have to fumble around
with some kind of fancy taxonomy,that, you could make a typo in.,And then when you dig into Google
analytics in the future to get a,better understanding of your data,
it's going to be difficult to unravel.,So the biggest reason I like using
dynamic UTMs is it because gives me.,Consistency in my data and makes
it very easy for me to report,and dig into my Google analytics.,So how do you set these up?,So you go to the ad level on
tech talk and you go down to the,destination page, which I have here.,So this is one of our store pages.,And then just like you would normally
put your UTMs in But I will have,, all the UTMs and the description,
but this is the UTM that we put in.,So UTM source equals Tik TOK,
UTM medium is Tik talk ads.,And then on the UTM campaign level,
we put the campaign ID dynamic,,UTM parameter macro, and we use
UTM content for the creative ID.,So what this does is this is
going to inject the campaign ID.,When I look up campaigns,
Inside Google analytics.,And when I look up, ad content in
Google analytics, it's going to,inject the ad ID from this campaign.,Then I can reference.,The campaign ID, sorry, the creative ID or
the ad ID against Google analytics to see,which exact piece of creative is driving
the sales and comparing it to Tik TOK.,To see if it's telling me
the appropriate ad to scale.,A lot of times we see the numbers
don't 100% match up with that said,if you'd like this video I do have
another one on Facebook ads, which goes.,Deeper into how to actually look at
the reporting and do the comparisons.,If you want to know more about that the
link is down below in the description,and I'll put it in the end card as well.,But if you liked this video,
please, please subscribe.,If you want me to create more
content like this also hit that,like button and leave a comment.,If you have any other questions.,Thanks for watching.
After seeing the first section, I believe you have a general understanding of tiktok ads utm parameters
Continue the next second section about tiktok ads utm parameters
How to make UTM parameter URLs for Tiktok? PiPiADS UTM Tracker
How to make UTM parameter URLs for Tiktok? PiPiADS UTM Tracker
hello guys and welcome back to blogging,Eclipse well today we are going to look,forward to tick tock udm parameters and,campaign URL Builder so if you are,someone who is working into marketing or,someone who works as means the paid,campaigns basically marketing can can,means paid marketing can really help you,in upscaling your overall business,uh if you look into that the UTM,parameters can help you in understanding,what are your sources and how you can,upscale those sources by,um by just increasing your focus or,making better strategies over those,options so today we are going to look,forward to this UTM parameters campaign,URL Builder and basically I have got,this over here so PP ads have this Tick,Tock UTM parameters uh means parameters,campaign URL Builder and it's free to,use so I would highly recommend if you,are someone who's working into Drop,Shipping or works as someone who's into,marketing or uses Tick Tock as one of,the sources or the media media sources,for your campaigns you can really use,this tiktok UTM parameters means the URL,builder for all your operations in order,to understand what kind of campaigns do,you really look forward to and what are,the sources what are the campaign times,and then campaign Medium as well for,example it's written over here for the,CPC you can also look forward to,Impressions means sometimes in the,marketing we always look forward to a,CPC but there are other options as well,such as Impressions and everything else,as well so we'll look into it,so as you can see over here this is what,the you a tick tock UTM parameter,campaign URL Builder looks like and we,have got here different options for the,website URL campaign Source campaign,medium campaign name ad group ID ad,group name creative name and here's the,generated URL section,so you can change these names and we,have got here four options that are,pretty much important are prioritized,and you have to fill these okay kind of,mandatory so let's see how this really,works,so as you can see over here I have just,copied the means uh the website URL the,campaign sources Tick Tock the campaign,medium is CPC and you can change the,campaign name over this section well I,haven't changed it and this is what the,campaign name looks like you can change,all this in order to get a more better,means a,attractive kind of a URL or the campaign,well let's just say I'll just change it,to,that's from tick tock,okay so this is what the URL looks like,and this is the generated URL so the,generated campaign URL can help you in,this means in making better strategies,and keeping a track of the record uh how,those links are looking forward,and in addition to that if you are not,known to how really these things work,you can also read some of the,information that is mentioned over here,for example you are new to this YouTube,parameters and uh don't know what is the,R Group ID how the campaign Source Works,what this campaign medium and campaign,name means you can look into it they,have already mentioned everything over,here and in addition to that you can,also see how to use the UTM parameters,for tick tock ads and everything else,and I would highly recommend you getting,along with the tick tock tick tock ad,spying tool means as PP ads is free to,use and also offers a dollar one free,Pro trial so basically the free trial,will miss a dollar one trial of pp ads,will help you in getting along with all,the features that are offered by PP ads,as well,so this is what uh the UTM Builders,Builder look like and this can really,help you in understanding your Drop,Shipping and your marketing campaigns,and understanding the sources that you,can look forward to,so that's it for now guys I hope you,liked the video and thank you for,watching have a nice day
After seeing the second section, I believe you have a general understanding of tiktok ads utm parameters
Continue the next third section about tiktok ads utm parameters
The Jeff Gerstmann Show 031: What’s Good, TikTok?
The Jeff Gerstmann Show 031: What’s Good, TikTok?
hey bro,what's going on,the Jeff gerstman show is live,and here we are,it's January,you made it,and uh it's all downhill for me and I,don't know what's going on hey uh hi,we're still in this weird lull where uh,you know people some people probably,went back to work yesterday but,not a lot happening starting to get some,pre-ces,information,around but uh not not really yeah I,don't know we're still in this this kind,of quiet period it's nice uh because you,know I didn't really take a break per se,um because I didn't want to I'm like you,know hey I'm Gonna Keep streaming and,keep doing my thing I I like,doing it uh,but yeah you know yesterday it was,pretty quiet uh you know had a had a,pretty quiet New Year around these parts,um you know the kids go to bed early so,there's no like,yeah I don't know and and and we all,wake up super early so right now,well I've been up since four in the,morning,which is actually not that abnormal for,me these days,um you know sometimes sometimes the boy,goes back to sleep sometimes he doesn't,so sometimes I get a little bit of sleep,after 4am sometimes I don't,um,yeah so the idea of like hey let's stay,up until midnight and and whatever,whatever,I saw the ball drop in New York at nine,o'clock our time and um,and that was enough that was I was good,I was good I stayed up for another hour,to watch it hit midnight in New Orleans,and uh and so on and so forth but um,you know,I found myself going like who it's it's,just literally just another day,this whole new year thing is a scam,but uh yeah I don't know I think a part,of that is you,get to a certain well I think I think it,is the parenting honestly I was gonna,say you get to a certain age but you,know I think it is just yeah these these,kids wake up when they wake up and,they're not gonna be like oh you stayed,up till midnight so you could watch TV,okay we'll sleep in and be good like no,no none of that so,um,crates yeah uh yes they didn't yes this,is this is true,uh Rec roulette says they didn't even,let Anderson Cooper get drunk this year,and I feel like I I witnessed his,protest I don't know if you caught this,I don't know if you were watching I I,don't know if you're watching the CNN's,awesome New Year's coverage,um,but like,so they had Brian Cox the actor of chain,reaction Fame you may know you may know,him from such hit films as what uh chain,reaction and uh Glimmer Man,um I love chain reaction,a fine it is one of my favorite Keanu,Reeves films,and uh you know more relevant than ever,honestly uh we I we love we love Brian,Cox here at the program,um,and so he's there as like they're doing,the count he's like they're maybe not,not long after midnight but he's like,that's their guest so like they got,Brian Cox out there in New York to be,like yeah I'm Brian Cox what the, you want some come at me,um,and uh,and he said like at one point,Brian goes hey uh yeah so,um,you know I told my wife I'd mention it,you know that the the things happening,in Iran are terrible you know and you,know people are being hung and and you,know like a serious moment like hey you,know the world is and it was like oh,yeah man okay cool,but Anderson Cooper,gets this information and instead of,going like yes you're right it is, terrible,well it is absolutely awful what's,happening,he then proceeds to be like and then,when they hang people they do this and,like proceeds to like go into like you,know it's like 1205 he's like hey happy,New Year like and when they hang people,they really they let them they do this,and so they don't die immediately so,it's like a really extra painful type of,hanging there's like what the am I,watching,what the am I watching,it's like and I don't mean to detract,from like yes that's a real issue,obviously that's the real thing that's,happening I'm not like yeah yes,definitely but it was just like such an,insane pivot to be like hey happy New,Year all right listen,I'm Anderson Cooper I know how people,get hung,uh it was it was ,and and so like I watched that and,thought like yeah they should let him,drink that was that was I came away from,it going like yeah they should,absolutely,um they should absolutely let these guys,drink on the air again because that's,wow,um it was really it was it was really,it's some amazing little bit of tape,there,um,and uh yeah so I I don't know you know,the whole the whole new year thing,is uh,I don't know I like it but you know it's,it's it's entered into the pantheon the,same way I used to really like the,Fourth of July and now I'm kind of like,a little soft on it um,it is literally because you know like we,got kids and I don't want fireworks to,wake them up and like it's hard enough,to get them to go to sleep and and you,know and my wife is a very light sleeper,as well and and so,you know now I've come to be like ah, fireworks God damn it,I suppose that's a Penance of sorts for,the number of years uh on those holidays,that I was like let's go it's and,someone says you realize it's 2 30 in,the morn
After seeing the third section, I believe you have a general understanding of tiktok ads utm parameters
Continue the next fourth section about tiktok ads utm parameters
what's up my friend dk here and in this,video i'm going to expose tick-tock ads,and if you are considering running,tick-tock ads or if you have tick-tock,ads running you need to pay very very,close attention to this video because,i'm going to expose some things that you,might not have noticed might not have,seen or just was totally unaware of and,i'm gonna show you some things that you,need to have in place and if you're not,doing this you are leaving serious money,on the table and could be wasting huge,hundreds or even thousands of dollars on,tick tock ads if you're not tracking,this data so let's dive right in and i'm,going to show you share my screen share,my results and show you exactly what is,going on inside the world of tick tock,ads,so what we're looking at here is my tick,tock ads manager and i currently have,two ads running i have one which is a,basic traffic ad which is the lower one,here on the screen i'll blow this up so,you can see it a little better and then,i have a second ad which is a conversion,ad which i'm focused on leads and sales,so as an example uh what i'm tracking,right here so you guys can see this i'm,looking at the last seven days so this,is a seven day average so this first ad,right here that you can see this is a,conversion ad and we're not really going,to focus on this one but i just want to,mention this one so i have six,conversions over the last,uh over the last seven days oh sorry 66,conversions for a total cpa cost per,acquisition of three dollars and 18,cents per conversion which realistically,isn't that bad you know when you look in,the world of online marketing uh you,typically range about three to five,dollars a lead so three dollars and,eighteen cents per lead or per,conversion uh is actually not too bad,i've had this at this,one account right here this one ad was,down to i had it at 98 cents uh and it,has gone up significantly over the last,seven to ten days so it's trending north,which kind of sucks but what we really,want to focus on here is,the next ad which is a traffic ad i've,actually had this traffic ad running,longer so we have we're going to look at,three things we're going to look at,actually going to look at two things,we're going to look at total clicks,and we're going to look at the ctr which,is the click-through rate so,according to tick-tock over the last,seven days okay over the last seven days,we have a total of 11 000 clicks or a,6.42,click-through rate now again i had this,weeks ago,i had this click-through rate at about,65 to 70 percent and it significantly,declined and been declining uh over the,last couple of weeks now why that is i'm,not 100 sure but,the number that we really want to look,at is this total clicks so we've had 11,745 clicks in the last what,seven days now for you i don't know,about you but i'm a data junkie and i,track literally every single metric that,i possibly can for my business you,should too if you're looking at running,tick-tock ads if you're thinking about,tick-tock ads or you're currently,running tick-tock ads you really need to,know your real true data so what do i,mean by that i use a software called,click magic,so,um,click magic and this is not a this is,not a bait and switch this is not a,click magic,you know ad here by any means,i'm just showing you the software that i,use to track the real true clicks and,click magic is a tool as a business,owner you should be using tools to,actually track your clicks and your,conversions not just relying on another,data source like,facebook ads manager tick tock ads,manager you want to be using your,own,data source as well so i specifically,use click magic okay,so check this out we're going to look at,this,so here you can see i have over the last,seven days so what we have what all the,links that you see down below these are,all tracking links that i have for,various you know ads websites emails,whatever it is so over here we have the,last,seven days so at the time of this,recording it's july so this is also the,last seven days so i'll select that so,you can see it here i'll just drop this,down we're gonna hit last seven days and,boom there it is right there so,what we're gonna do is we're gonna,scroll down okay,and you can see so there's three columns,there's three columns you see eighteen,hundred twelve hundred and then seventy,nine hundred so how that's broken down,is you scroll back up here you have,total clicks,unique click and fake clicks fc stands,for fake click,now a total the difference if you don't,know the difference between a total,click and a unique click if i go to a,website and i click on a button,that is one unique click,if i personally click on that button,three times that would be three total,clicks,and one unique click okay so one person,can create multiple clicks so when we,scroll down here this is the one i got,right here it says tt ad youtube direct,so what that means is over here this ad,specifically is going direct to my,youtube channel okay,so here it sa
After seeing the fourth section, I believe you have a general understanding of tiktok ads utm parameters
Continue the next fifth section about tiktok ads utm parameters
TikTok Ads Pixel and Conversion Tracking
TikTok Ads Pixel and Conversion Tracking
conversion tracking is an important part,out of any paid media campaign and that,functionality is available in the tick,tock ads manager and we're going to,cover three main things about conversion,and event tracking within tick tock the,first and most important thing is,getting the tic tac pixel on your,website you can't do any sort of,tracking unless you have the pixel setup,i'm only going to cover the tag manager,way to do this but we will show you a,few other options you have to get it on,your website as well as a few other,partners you can use depending on what,cms you're using,then we'll cover the main parts about,conversion and event tracking the first,will be url based conversions think,about it as a thank you page a,confirmation page or maybe just a higher,level like an add to cart page it's,pretty simple and then last we'll go,over the event tracking this is going to,be like click based button tracking,other certain elements on your website,to see where users are engaging after,they click on your ad and then you'll be,able to see how you can view all these,actions and conversions within the,ticktock ads manager dashboard,i'm on the main campaign screen in,tiktok ads manager so in order to start,setting up anything with events or your,pixel we need to head up to assets and,there we see events i haven't done,anything with apps on tick tock yet so,for this video we're solely going to be,working with web events so i'm going to,click manage for this option,and i created a new account just so we,can walk through these steps because it,says clear right in front of our faces,right now in order to create any,conversions or any click events we need,to install the pixel first so let's go,and create the pixel and i'm going to,choose the tick tock pixel option not,going to cover api here so chose that,going to hit next if you want to you can,copy and paste the code into your,website your landing page your cms,whatever you prefer i'm going to choose,this option here because right under my,mouse you can see that we can use google,tag manager it's going to be the easiest,way but first i'm going to have to name,the pixel otherwise it won't let me move,forward all right just paste it in a,name i'm going to select the partner,platforms and there we see a few options,common brands like shopify and square,choose the one that's best for you in my,case i'm going to use google tag manager,and then i'm going to hit next and there,it's going to ask if i want to connect,with google tag manager understand that,this connect process might be different,depending on which partner you chose but,pretty much in any one of our previous,videos on event tracking we do use,google tag manager i'm just going to hit,connect what i couldn't show you because,i had to blur out a lot of stuff is that,i selected the appropriate google,account and then i selected the correct,tag manager account and container so now,that that is connected go down a little,bit i'm going to choose standard mode,because i don't know how to use custom,website code so i'm going to leave it,pretty simple,i'm going to turn on automatic advanced,matching and then i'm going to enter the,website url to see if our pixel was,installed properly pasted the url in,there and now we can verify,and there we see the code was verified,so now we can go to the next step and,now we see there are a few different,ways we can create events to track,specific actions one of the easiest ways,to track it is with url events this is,if you have dedicated confirmation pages,thank you pages add to cart pages that,you would want to track specific steps,so tic tac is going to call it url,keywords but think of it as more as your,url contains these words let me show you,first i'm going to go up and select the,type of event you'd want to track you,can see there are a few options here so,place an order search submit form,subscribe view content if it's just,looking at a specific page there's the,add to cart so we do see a few different,options i'm just going to go down and,select the submit form option,and i want to put in certain keywords,that are part of the url of the page a,user is going to land on after they,submit a form on our website,so this is just one thank you page we,have on the website added that to the,url contains field if you want to so i,can add in a different url if i want to,combine multiple form submits into one,event type you see i cannot change it to,an and may not be able to hear it but,i'm trying to click on this so it's not,going to have me add mandatory layers so,you cannot have a destination url event,where a user must visit one url but they,also must visit a second url it's not,how it works it's going to have or,functionality only but i don't need that,so i'm going to trash the second option,if we look at our advanced settings,you can see you can add an event alias,and potentially add a value to this,specific event if you want to and then,we see the stat type do i want to cou
After seeing the fifth section, I believe you have a general understanding of tiktok ads utm parameters
Continue the next sixth section about tiktok ads utm parameters
How To Setup Facebook & TikTok Ads Accurate Traffic Tracking (E-commerce)
How To Setup Facebook & TikTok Ads Accurate Traffic Tracking (E-commerce)
hey guys this is george viera with,ecommerce mentoring and today i'm,bringing you a tutorial on how you can,accurately track your paid traffic data,by using utm tags now the first thing,that i want to go over is how utm tags,are different from conventional tracking,solutions such as the facebook pixel and,i'll draft up a quick explanation of how,utm tags are different from conventional,tracking tools such the facebook pixel,let's say that your prospect is right,here this is your prospect,and please excuse my,very poor,drawing skills but this is your prospect,he's holding his phone,and this is your website right here this,is your store,they click your call to action,right,and they go to your store,they're gonna see your store now the,problem here with tools like the,facebook pixel is that when they click,the ad they click the call to action and,then they go to the website there are,privacy systems in place that will make,it very hard for the ad to communicate,with the website and tell you where they,came from the reason for this is that,pixel works by communicating from,facebook api,through to your shopify store so let's,say this is your shopify store,and when they click,there's going to be an interaction here,that of course is carried through the,browser let's say that they've clicked,the ad and then your facebook api is,trying to communicate with your shopify,store and it's doing so through the,browser so let's say your browser in,this case is safari right because safari,is the obvious example that,had all the issues with the ios 14,update now safari is going to ask the,customer so the prospect is coming from,the ad,if they want to share their data and to,be followed and tracked on certain,websites if they say yes then shopify,through safari is going to be able to,communicate back to the facebook api,with your data and then if you do,purchase on the store your own the owner,of the store whoever is handling the,analytics will be able to identify where,that purchase came from now if the,person that made the purchase is not,allowing information to be communicated,through safari then safari is going to,act like a barrier and shopify and the,facebook api through the pixel what is,communicating the information because of,course the pixel code is installed in,your shopify store,they won't be able to communicate right,because safari is going to block this,communication and you get a sale you,don't know where the sale came from it,could have been anyone maybe it wasn't,even paid traffic maybe it was organic,and then if you're trying to scale your,business and you don't know where the,sales came from of course that is a big,issue it's in fact one of the greatest,issues that the advertising industry has,experienced recently so especially for,those on a lower budget this can be a,very very big issue now i'm going to,explain why utm tags work differently,and why utm tags don't really face the,same issue by being blocked with a,browser like safari or because your,prospect is running on an ios device in,general all ios devices implemented this,privacy these privacy changes facebook,as well depending on regional,legislation was also forced to implement,certain privacy rules anything that,requires communication between your,store and an external api through the,browser,is highly compromised of course because,of this because people get to choose if,they want to share their data or not now,let's talk about how utms work and why,utms work in a different way so a quick,recap,of facebook pixel for example we're,going to do it like this facebook pixel,and then we're going to draw a line and,we're going to do utm so facebook pixel,is going to be communicating data in,this way so you have the ad,people click the ad,they go to your shopify store,and then,on your shopify store they take some,sort of action that implies,value right sale and add to cart there,could be many different actions that,have value so,the problem here as we were saying is,that there's a wall here that in our,previous example was safari that does,not let this communication occur right,because people have these privacy,settings and,they forbid this communication between,your pixel code on your shopify store,and your facebook api on this side now,we're going to compare this with what,happens with the utm tags and why the,utm tags work and are able to give you,pretty much close to 100,accuracy tracking your conversion data,okay so,again we have the ad,and the ad is going to take people to,your shopify store,right,and then,there are going to be actions,with value that people take on your,shopify store the difference with utms,and how utms work is that there's going,to be a parameter a small parameter,that's going to be included in the link,that will be in the call to action on,your ad so when people click the call to,action on the actual ad to redirect them,to the website the link is not just a,simple page link it has some utm tags,inserted into that link which mea
After seeing the sixth section, I believe you have a general understanding of tiktok ads utm parameters
Continue the next seventh section about tiktok ads utm parameters
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
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