5 Reasons Google Ads Are Better Than TikTok Ads For Shopify Dropshipping
what is up guys and welcome back to,another brand new video today and in,today's video i'm going to be giving you,five reasons as to why you should choose,google ads over tick tock ads,essentially five reasons why google ads,is better than tick tock ads just before,we get started please drop a like down,below drop a comment as well if you have,any questions and feel free to drop me a,dm on instagram or twitter i'll leave,those links as well down below feel free,to get in touch i reply to everyone now,jumping straight into this guys i've had,experience obviously with both google,and tiktok for the last three years or,so my main advertising platform has been,google that is why most of the content,on this channel is related to google ads,but you cannot ignore the results a lot,of people are seeing with tick tock ads,you know two three years ago on youtube,a lot of the other content creators in,the ecommerce space were heavily pushing,facebook ads because that was the main,platform everyone was advertising their,dropshipping stores on but now,especially in 2022 it does appear to be,tick-tock now i've tried tik-tok this,year i think i said in my last video i,have only spent about two to three,thousand pounds which is about three and,a half four thousand dollars on that,platform but i've got a good idea of how,it works i've also watched a lot of,content tick-tock related and i've,picked up a lot of negative things that,even those people are saying that are,linked with that platform as well so,whether you're starting your ecom drop,shipping journey or if you've already,got a store making some sales this is a,good video to watch because as in all my,other videos i always recommend google,ads now the first pointer here guys is,consistency if you've watched any other,google ads before you'll know this is,something that all the other people are,saying as well and with me it's no,different you can see the first point,here i've had some products from the,very beginning especially on my uk site,that have been consistent for two to,three years now we just hop over to this,report here quickly on uh shopify this,is my uk website uh this is my best,selling product i'm obviously gonna blow,out the name and stuff because it's my,best seller and i started this store in,uh july 2020 which is why the report is,july 2020 obviously to present day i'm,making this video on august 7th and you,can see i have sold just under 12 000,units of this product with a total sales,volume of 343,000 pounds which i think is about 450,000 and this isn't something that peaks,for one month a year or only did well,for one month just randomly because of a,trend this is a consistent product that,has been selling for me from the get-go,on this website and it still continues,to be my best seller every single day i,only launched my us site at the start of,last year and this product in the us on,that site is also my best seller on that,website so it's a global product there's,global demand and it's consistent all,year round now products i've tested on,tick tock have done well for a few days,sometimes up to a couple of weeks and,then i see major ad fatigue very quickly,this is where your ad ends up showing to,the same people over and over again no,new faces are seeing it and eventually,that audience just loses interest and,that product stops converting this can,be quite common with facebook as well,but i do often see facebook ads last a,little longer than two weeks sometimes,four to six weeks is the time frame,before you have to start pumping out new,content and testing new ad creatives but,with google being a search based,platform with shopping ads and search,ads as well you're not having to show,people you know a wide variety of videos,you're not having to pump out all this,content on a weekly sometimes even daily,basis just to keep your sales ticking,over now number two guys here we've got,evergreen,boring products some of the best,products that do well on google are,boring products it doesn't sound fancy,that is just how it is some some of my,best sellers are very boring but,obviously with tick tock products they,are very impulsive purchases they grab,your attention whilst on tick tiktok and,they're often silly products that don't,always solve a problem but people like,the look of them and they want that,quick satisfaction they want to purchase,it because it looks cool i mean let's,take this product here we've all seen a,tick stock ad for this fire diffuser,product it doesn't really solve a,problem it's gotten very popular because,it's just a cool looking product and,even on google there are clearly so many,drop shippers selling this particular,product here and because tick tock is,very impulsive when it comes to people,buying from ads this results in lower,ticket items that you can sell on tick,tock because the higher the price of a,product the more thought there is behind,that purchase for a customer if,something's a hundred pounds or a,hundred dollars
Let's move on to the first section of tiktok ads vs google ads
This is What $1,500 Gets You in Website Traffic: Facebook Ads VS Google Ads
This is What $1,500 Gets You in Website Traffic: Facebook Ads VS Google Ads
- What's better, Google or Facebook Ads?,Well, we're about to find out.,Hey everyone, I'm Neil Patel,,and this is what $1,500
gets you in website traffic,,Facebook Ads versus Google Ads.,(upbeat music),Before we get started,,make sure you subscribe to this channel,,and if you're on YouTube,
click the alert notification.,Facebook Ads spend reached
$31.43 billion in 2020,,despite COVID 19.,Now, in 2021, they did even better,,and they continually to just keep growing.,And they're poised to increase,by a whopping 20%-22% in the next year,,according to eMarketer.,Facebook Ads and Google Ads are some,of the most important ad
platforms in the market today.,Not only because they have a huge number,of people that you can reach,
but it also drives results.,I wouldn't be in business
or a digital marketer,if I was spending a
dollar to lose a dollar.,I'm in digital marketing,
because when I spend a dollar,,I make more than a dollar.,And there's a couple of reasons,on why digital marketing is so amazing.,It's because your ability
to segment your audiences,and reach very specific groups,of people in almost instant timeframe.,You also have a lot of data to understand,what's going on, what's not working,,where you should invest more,
where you should invest less,,because not everything's going
to work out the way you want.,Now, let's say, you had
$1,500 to spend on paid ads,,how much traffic would
you be able to generate?,Now, leave a comment below telling me,how many visitors you think
you'll be able to generate.,I'll wait a little bit.,Leave a comment, let me know.,Did you write it in?,All right.,Well, there are a few things
that'll influence your results.,First off, the industry you're in.,If you're in things in like
going after cases, let's say,,in like legal, or mesothelioma,
or auto insurance,,you're going to get a lot less visitors,than if you're in, let's say, e-commerce.,How much competitors are willing to pay,for the clicks in your industry,,also, affect how many
visitors you're going to get.,Also, how well crafted
and targeted your ads are,are also affected.,If your ads suck, people
don't want to click on them,,you're not going to get a lot of visitors,and you're going to have
to pay more for each click,,because it's costing these networks money,to show up your ads.,Now, whether or not you're doing
remarketing or retargeting,,that's another question, because
that can affect your cost.,Seasonality is a huge one.,If you're selling Christmas
trees, you could bet,,if you're selling Christmas
trees in February each year,,probably not going to get any clicks.,So, let's take a hypothetical
business and start from there.,We're going to pretend that
we're running a campaign,for a realtor in Los Angeles, California.,Let's say, this realtor
is targeting a area,within Los Angeles called Burbank,,and they want to generate
leads for apartment rentals.,On Google Ads,,this realtor is going to be
targeting three keywords,,apartments for rent in
Burbank, California,,Burbank apartments for rent,
and Burbank apartment rentals.,When you check these
keywords on Ubersuggest,,they have a combined search volume,of 5,100 searches a month.,Now, according to WordStream,
in the real estate industry,the average click-through rate is 3.71%.,That means you get on
average 189 visitors a month,with an average cost per
click of $2 and 25 cents,,and this would cost
you an average of $427.,And it would take you roughly three months,to spend all your budget.,By the end, you have roughly 667 visitors.,Now, with Facebook Ads,,it's hard to predict how
many clicks you would get,and in how much time.,But based on the estimation costs,from WordStream for
real straight industry,,we can, at least, get a sense,of how many visitors you would get,and roughly at what cost per click.,According to WordStream,,per click on Facebook
Ads targeting real estate,it would be around a dollar and 81 cents.,If you take a budget of $1,005
and divide it by a dollar,and 81 cents that will lead
you to roughly 828 clicks.,Now, I'm not saying that these
would be the actual numbers,that you would see in
real life in a campaign,,but it gives you a pretty good idea,and rough estimations
based on previous data.,In theory, Facebook Ads
will give you 161 visitors,more than Google, but that
would depend on how your ads,are performing on both platforms.,Now, here's the thing.,Google will drive you less clicks,,but what people don't really tell you is,we see much higher
conversion rates on Google,than we do on Facebook.,Remember, when someone Googles apartments,for rent in Burbank, California,,they're looking for apartment.,On Facebook, you got to target people,in Burbank or around Burbank,that you think may be
looking for a apartment,,but they may not be, and
they click on your ad,,and they're more of a look loo,,and they may not even be interested.,So, it doesn't convert as well.,So, what we've seen overall
is Facebook is cheaper,and you can tend to get more clicks,,but they don't conve
After seeing the first section, I believe you have a general understanding of tiktok ads vs google ads
Continue the next second section about tiktok ads vs google ads
Google Ads ou TikTOk Ads
Google Ads ou TikTOk Ads
fala fala galera e aí tudo bem com você,eu sou o Caio Ferreira e nesse vídeo,aqui Vamos bater um papinho sobre,qualquer o melhor canal para você,anunciar sua loja virtual melhora,anunciar no Google ADS ou no Tik tok&l,então se você tá com essa dúvida aí,sobre onde anunciar fica ligado no vídeo,que eu tenho certeza que já terminaram,esse vídeo você vai ter uma opinião,muito mais madura sobre qual que é a,melhor rede para você trabalhar Antes de,eu começar como sempre Queria te pedir,para curtir o vídeo afinal de contas eu,posto o vídeo aqui direto compartilhando,com você um pouquinho da minha,experiência e é uma forma de você,retribuir esse conhecimento esse tempo,que eu gasto dando um like no vídeo Pô,não te custa nada e para mim faz toda a,diferença no meu trabalho estou postando,vídeo agora aqui três vezes por semana,todo dia mas ela tá apertado conciliar a,produção de vídeos diárias com né meu,meus negócios Meus outros negócios Então,teve uma diminuída aí vou passar três,vezes por semana acho que talvez segunda,quarta e sexta então fica ligado se,inscreve no canal para não perder nada,do que eu posto aqui eu tenho certeza,que você pode aprender bastante com,conteúdo eu transmito que nesses vídeos,aqui com você beleza beleza galera vamos,lá qual que é melhor anunciar no Google,ADS ou anunciar no Tik Tok editor Antes,de eu começar já eu quero deixar claro,que as os dois canais de tráfego são,muito bons os dois canais de tráficos é,funciona você pode conseguir ganhar,dinheiro anunciando sua loja nesses dois,canais difícil talvez aqui mais,desafiador não é assim a qual câmera,para ganhar dinheiro qual que dá mais,dinheiro porque os dois dão dinheiro os,dois são bons mas é você entender qual,que é melhor para você então assim o,Google ADS ele é um canal de tráfego bem,maduro é um dos mais antigos que existem,para a gente poder anunciar uma,plataforma Auto gerenciável tá o Google,ADS ele até antes mesmo do Facebook ads,e o Google ADS você tem algumas,plataformas diferentes você pode mostrar,seus anúncios por exemplo você pode,mostrar seu anúncio no YouTube Você pode,mostrar seu anúncio em sites parceiros,que a gente chama Rede de conteúdo e aí,você vai mostrar só nosso último blogs,importais e também pode mostrar seus,anúncio na pesquisa do Google quando,alguém editar um produto por exemplo,você pode aparecer ali ou na rede de,pesquisa ou com o Google Shopping mas,são formas de você aparecer na rede de,busca do Google né tá fazendo uma busca,pelo produto agora o Tik Tok você vai,mostrar seus anúncios lá no feed do Tik,Tok torta tá crescendo muito ainda tem,pouca anunciante então é um grande,potencial de rede né assim tá começando,a anunciar lá agora mas ele vai ter mais,concorrência o CPM vai aumentar mas,muita gente diz que a gente está diante,de uma grande oportunidade de Tik Tok o,Tik Tok ele dá muito Bloqueio em conta o,Google pode dar também mas é um pouco,mais difícil dessas bloqueios e quando,dá é mais fácil você criar uma outra,conta e voltar a rodar anúncio Agora se,a gente comparar Google ADS conte que,toque é um pouco difícil porque eu como,o Google tem vários posicionamentos,diferentes vários lugares que você pode,mostrar seus vídeos como por exemplo,falei no YouTube rede de pesquisa rede,de display de conteúdo às vezes pouco,complicado então assim o Tik Tok ele é,bom de forma geral para você vender para,pessoas que não estão buscando um,produto para você vender para pessoas,que estão na internet lá no Tik Tok lá,gastando tempo passar um tempo né,Precisa tretendo se distraindo e ela vai,ver um produto vai ver um anúncio lá e,aí ela vai fazer uma compra por impulso,já o Google tem algumas opções,diferentes você pode também anunciar no,Google para pessoas que não estão,buscando o seu produto por exemplo do,YouTube ou na rede de display isso dá,para ganhar dinheiro para vender mas de,forma geral a maior facilidade vendas ao,anunciar no Google tá em anunciar para,as pessoas que estão buscando pelo seu,produto no Google shopping ou na rede de,pesquisa por quê Porque essas pessoas,elas já estão buscando por um produto,então elas são pessoas que estão já,querendo comprar então é mais fácil,vender para essas pessoas que elas já,estão querendo comprar agora o,contraponto é quando tem muito menos,gente buscando por um produto do que a,quantidade de pessoas que estão,simplesmente navegando na internet que,podem ter interesse no produto tem uma,quantidade muito maior de gente que não,conhece o produto que não está buscando,por ele mas que pode comprar ele do que,é de fato as pessoas que estão buscando,um produto ou seja se você vender no,Google para pessoas estão buscando um,produto você pega um mercado que é mais,fácil vender para esse mercado mas é uma,quantidade de pessoas menor porque se,você vender para pessoas que não estão,buscando do seu produto no Tik toks por,exemplo então isso aí entrando é numa,troca né você vai escolher vender para,menos gente e fazer números de vendas,menores ou você vender para
After seeing the second section, I believe you have a general understanding of tiktok ads vs google ads
Continue the next third section about tiktok ads vs google ads
Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
facebook ads versus tick-tock ads which,one is better i'm gonna be exposing the,exact secrets to understand if you,should be running tick-tock ads or,facebook ads how you can understand the,performance of both platforms which one,makes the most sense to test on how to,know if you can scale on either of these,platforms in the top five reasons for,you know what ways both of these,platforms are successful and what ways,you can leverage them and we're going to,be covering all of this in today's video,what's going on guys it's chase chapel,here your favorite digital marketer,welcome to my channel if you're new here,make sure to subscribe because on my,channel we go over the facebook ad,strategies tick tock ad strategies we,help e-commerce brands scale we help,local brands scale we help tons of,different brands scale all through our,actual agency and online trainings every,single year we deploy tens of millions,of dollars on the platforms like google,facebook youtube tik tok instagram and,we're spending so much money on these,platforms that we're able to truly,understand what works with these big,world-class brands and we always end up,sharing the value and showing you,exactly what you know it is that we're,learning so that way you can also,achieve success as well so without,further ado let's go ahead and jump into,the video all right so tick tock versus,facebook ads which one is better,facebook ads in 2022 formerly known as,facebook inc is now meta and it's,generated over 114 billion us dollars in,revenue yes that is billion with a b,that's 114 billion dollars all from,their ad revenue so i can definitely,assure you if there's this much money,being spent on the platform people,definitely trust facebook services to,deliver them results and not only that,but 2.91 billion monthly active users,are on facebook's products every single,month and that's a pretty incredible,number if you really think about it so,there's definitely a lot of opportunity,to reach the right audience and get,sales and over the years as you can see,the revenue has been growing pretty,dramatically and that's because,individuals and you know online,marketers understand facebook's a,powerful platform and they have access,to a lot of users information and that,really allows you to deliver the right,targeting and ads to your audience so,that way you can scale up your actual,you know online business,and we have tick-tock ads now and,they're starting to become more,important more than ever now because,they're growing at a rapid pace in fact,they're at over a billion monthly active,users already on their platform and mark,zuckerberg quite literally said tick,tock is so big as competition and,already is continuing to grow at quite a,fast rate,is what mark said and as you can see,here the tick tock users are actually,growing pretty dramatically they're,already at nearly 1.2 billion plus users,every single month that are active on,tick tock that's amazing because that,means there's a huge opportunity for you,to get results here and there's not a,lot of competition over on tick tock ads,right now and we're going to be covering,exactly the main differences and,choosing which platform you should,really go with and just to talk a little,bit more about facebook ad placements,and facebook ads in general facebook has,a lot of different placements and you,can actually target a lot of different,you know audiences and be able to show,your ads in different formats meaning,you can have single image creatives like,this ad here and carousel ads where,you're actually able to swipe through,and look at your different products this,is a different form of placement that,you can actually deliver on facebook,that allows you to get pretty incredible,results especially if you know how to,set up the right,creative,and you can also have story ads video,ads,slideshow ads we even have branded ads,here where you know they're able to,include text logos and actually do,coloring and you know actually have a,creative designer make this kind of,content there's swipe up ads there's you,know different placements right column,instagram explore there's so many,different ways to reach your audience,through facebook's products and one big,value prop here is because you're able,to create so many different types of,creative variations you can truly you,know have a full omnipresence within,your audience on facebook and no matter,if somebody's bouncing between facebook,instagram messenger you're always able,to have your ads being shown driving up,conversions and this is really,incredible too because different ads,react you know differently to,individuals people react differently and,you always want to make sure you know,the best types of creatives that make,the most sense to deliver to your,audience and facebook does a really good,job of giving you those opportunities to,have lots of different formats with your,creative and this also allows you to get,a lot more reach because you're able to,desig
After seeing the third section, I believe you have a general understanding of tiktok ads vs google ads
Continue the next fourth section about tiktok ads vs google ads
Which Ad Platform Should I Use? (Facebook vs Google vs Snapchat vs Pinterest vs TikTok)
Which Ad Platform Should I Use? (Facebook vs Google vs Snapchat vs Pinterest vs TikTok)
what's up marketers today i'm going to,be tackling facebook ads versus google,ads,versus snapchat tick tock pinterest and,the age-old question,which ad platform should you use for,your business,so this is going to be a high level,conversation about what kind of ad,platform you should be running for your,business,which platforms are best at what which,to avoid,and how to start off a quick test with,each platform,again the ad platforms that we're going,to be talking about today include,facebook ads this is going to also,include instagram ads,google ads which will include branded,versus non-branded sem,shopping in youtube then we have,snapchat ads tick tock ads and,pinterest ads now i'm going to start off,first with,facebook ads and then google ads and the,reason why,is because if it's your first time,advertising you're likely going to be,starting off with one or both of these,advertising platforms,so for facebook ads facebook and,instagram is still where i would,recommend almost every single business,start,off when they want to explore paid,advertising,with one big exception which i'll,mention,in a minute now the reason why is,because your audience is,on facebook in fact there are 2.7,billion people on facebook so if you are,selling to people,those people are definitely going to be,on facebook additionally,facebook's machine learning targeting,capabilities,and ability to guide the user through,the journey make it one of the best,advertising platforms in the world sure,it has,a lot to improve in yes facebook,can be expensive for some industries,and there are constant updates to ad,manager that make the platform,less than user friendly but i still,recommend almost every business to,start off with facebook because of its,abilities to convert,users for new and seasoned businesses,alike,and compared to other advertising,platforms facebook is the best in terms,of customer acquisition,which is prospecting and to me even,retargeting in some aspects,so if you want to try out facebook ads,for the first time the easiest way to do,this is probably just to start off with,a retargeting campaign and measure how,that impacts your conversion rates,and next i would test a prospecting,campaign to measure,how many of those users end up becoming,your customers,now the next app performance i want to,talk about is google so whenever i'm,introduced to a new business or doing an,audit on their facebook ads account i,always ask to also,take a peek at their google ads now a,majority of the brands that i work with,in the e-comm and d2c space generally,start off with both facebook,and google and that's for good reason,just like facebook for social media,google dominates the search engine,market so there are almost 4.4 billion,internet users and the number of google,users worldwide,is nearly 4 billion so google's search,engine market share is more than 90,which is massive so again if your users,are on the internet,they're likely on google so remember,that exception i said i had for using,facebook ads as your first advertising,platform,in the way that facebook targets people,based on interest and the actions that,they take on their website network,google's targeting is based on when,someone actively types in a keyword,that is related to your business which,means that the intent on google,is way higher on facebook where your,customers are actually just trying to,check out what their friends are up to,not actively looking for a solution now,there are many different types of ads,that you can run,on google number one probably the most,common is,search ads so these are the ads that pop,up after you search for something,on google and there are two main types,of search ads,one is going to be branded and this is,going to contain the name of your,business so,if you are typing for a specific brand,name,and you put it on google that is called,a branded search and,to me this is a form of retargeting,because they have had to have heard of,your business before,typing in your name to google right so,be careful here because actually many,agencies will say,they are giving you great results on,google when really it's just,branded search so always ask your agency,if it's branded or non-branded when they,talk about their search results,which leads me to the second type of,search that you can do on google which,is non-branded and these are keywords,that are related to your product or,business but don't actually have your,business name,the other three types of ads that you,can run on google are display ads,shopping ads and youtube ads so the ones,that are going to get you the quickest,and most reliable,roi are search ads because again that is,where the intention,is you have to just be sure to do your,keyword research which is no small feat,so a good place for you to start off,with google would be your branded search,especially if you haven't invested so,much in your seo,because that's definitely going to help,now display ads don't generally,have a great roi esp
After seeing the fourth section, I believe you have a general understanding of tiktok ads vs google ads
Continue the next fifth section about tiktok ads vs google ads
TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
tick tock ads versus facebook ads,which one is the clear winner what,should you be doing,is tick tock ads and the platform,crushing it right now,is it the worst thing ever in this video,we're gonna find out,so a couple of weeks ago i shot a video,together with you guys,showing you exactly how i was setting up,our first ever tick-tock,ad campaign together remember that so,once we created that ad as well as the,creatives,when we ran the ad some of you asked so,what happened so this,is what happened okay today in this,video i'm going to walk you through an,exact apple to apple comparison meaning,we literally took the same ad put it on,tick tock and we took the same ad,and we put it on facebook by the end of,this video you will know,exactly what it is that you should be,doing and exactly what you should not be,doing,when it comes to tick-tock ads so let's,talk about,what happened the numbers which is the,winner,and you're gonna be able to see exactly,what it is that you need to be doing,i was really curious like are they gonna,buy are they not gonna buy,are they just a bunch of kids are they,gonna have my ideal audience so let's,take a look and first talk about the,numbers okay and into,to understand how numbers work i'm first,gonna head over to the whiteboard,i'm gonna walk you through exactly what,it is,that we did first before we take a look,at numbers okay so real quick,what were the traffic and the audiences,where were they headed the example,that's gonna be utilized over here,is a webinar funnel so a webinar funnel,that,we sent people to this the first step of,the funnel was,registering for the webinar,and then after they registered for the,webinar this would be the webinar,confirmation page,and after they register for,it that is when they would,attend this live webinar,and after it's live this was an,automated webinar,um and after they attended that is when,they would head over to the checkout,page right so a simple,four-step typical webinar or,presentation funnel,so what we did was we created,an exact ad campaign with the same ad,creatives same video one on facebook,okay and then the next thing that we did,was we ran the same thing with the same,video same write-up same,ad creative on tick-tock okay which is,basically,the thing that we did together if you've,watched that video where we were,creating that tick-tock,video together and this ad over here,sent people to this,funnel okay so let's take a look at some,numbers,now that we understand the big picture,of the sales process,so on the screen you will see that this,ad campaign this is literally a new ad,account right so i'm literally,discovering this together with you guys,so that you can learn through,my mistakes and you don't have to go,through the usual trial and error,and you can see that on this,five day window we have spent about 2,600 now this is in ringgit malaysia is,the ad account where we created so for,those of you outside of malaysia that's,about 800 us dollars converted no wait,that's about 650 700 right,so in this five day window i'm gonna,walk you through the pros and cons and,some of the things that i discovered,i'm doing this okay let's talk about,pros and cons first,advantage of doing and setting this up,is that you will see it's actually very,simple to use and it looks like,facebook right the entire setup,literally looks like facebook so if,you've ever done facebook ads you'll,know that it's exactly,like facebook ads where you have to,campaign ad group and ads,okay so so that's like the first,advantage so you pick up really,easily if you've ever utilized uh,facebook ads before that being said,you also see that the targeting is also,very similar facebook,it's just based on interest broad,look-alike and,ultimately if you take a look at this,number here which is the most,important number you can see it says cpa,now what is cpa it's basically your cost,per action,how much did it cost you to get a,specific action now this action could be,a sale it could be a lead it and in this,case here because of the,the funnel that i showed you this the,action was basically registering,for a a webinar okay so this is,basically about,eight dollars okay so heading back over,here,we can see that the action that we set,the conversion,for tick tock is approximately,eight dollars and by the way if you stay,till the end of this video you'll know,exactly some of the things that should,be doing and shouldn't be doing so make,sure you watch the entire video,it's gonna save you a ton of money when,it comes to running these ad campaigns,profitably,so the next thing that we need to do to,make sure that it's an,apple to apple comparison is we went,over to facebook and here's the downside,of tick tock right now it's it's really,weird but because,they literally just started to roll this,out,you can it sounds ridiculous i know but,you can literally only target the people,that you created your ad,account in yes i know it sounds like,they absolutely hate money,so that m
After seeing the fifth section, I believe you have a general understanding of tiktok ads vs google ads
Continue the next sixth section about tiktok ads vs google ads
TikTok Ads vs Facebook Ads vs YouTube Ads | Beginners Guide to Ad Platforms in 2023
TikTok Ads vs Facebook Ads vs YouTube Ads | Beginners Guide to Ad Platforms in 2023
on my agency we've managed over two and,a half million dollars on Facebook we've,spent a little over half a million,dollars on YouTube and we've even,started playing around with Tick Tock,ads and through all of that we've,generated over seven million dollars in,sales for our clients which is pretty,awesome but when I got started doing all,of this I couldn't find a lot of really,great content online to get started and,so I had to just learn a lot of stuff,through trial and error through jumping,into different courses and programs and,spending a ton of money trying to learn,all of this stuff and so what I want to,give you in this video is breaking down,each one of these three big platforms,that are out there and help you decide,which platform you should be going after,for your business whether that is,Facebook or YouTube or Tick Tock and,actually we did the same evaluation at,my agency not that long ago and we,actually decided to cut one platform,completely so between Facebook YouTube,and Tick Tock we are only going to be,running two of these platforms going,forward so there are actually hundreds,of AD platforms out there I don't think,most people realize how many different,places there are to go out and buy ads I,mean between like mobile ads display ads,social ads video ads native ads all of,these different types of advertising out,there now the three big ones would be,Facebook Google and Tick Tock when we're,talking about Facebook Facebook includes,Instagram they also own Facebook,Messenger you can run ads in messenger,they also own WhatsApp and they're,starting to roll out little tests for,running ads and WhatsApp depending on,where you're at so Facebook is a bigger,network of advertising placements Google,the same thing right so Google owns,Google search ads the ads you see when,you are actually searching in Google and,the ads that pop up at the top of the,search page they also own YouTube so the,second largest search engine in the,world YouTube is owned by Google so if,you're running Google ads that takes,place in the YouTube ads platform the,big question is out of all of these how,do you decide which one is best for you,and so we actually did this same,evaluation with our clients now at my,agency we work with people who are,selling information products educational,programs High ticket programs stuff like,that and so we wanted to sit down and,figure out how do we decide what is the,best platform you're running ads for,them and so I want to give you that same,framework we used and what we looked at,so that you can decide which platform is,best for you so the things that we need,to take into consideration while we're,going through this whole decision making,process is what is your business model,like what is your offer what are you,selling what is your whole business,model that you have what are the,resources that you have available to you,so what does your team look like what is,your ability to create video and content,and all of that stuff what are your,competitors doing in your space actually,doing competitor research is an insanely,valuable way to see what's working in,your space because something that you,should know is like people don't spend,money for a long time on ads that aren't,working so if you see a competitor on a,platform that is spending a ton of money,on ads then you can be pretty sure that,that's probably working and that,probably means that there's an,opportunity for you to go do something,similar on that Network and then the,other huge one is what is your target,audience like who are you going after,you're going to make very different,decisions if you're trying to go after,people who are between the ages of 18 to,25 then if you're trying to go after,people who are between the ages of 60,and 70. so who your actual target,audience is also going to play a big,factor into what platforms you decide,you might want to go into so let's get,started with like the three big ones,that we evaluated and these are the,three big ones that you will probably be,evaluating depending on what type of,business you have but the first big one,we looked at was YouTube so remember,this is on this is basically you're,running ads on YouTube through the,Google ads Network so the pros of,running YouTube ads the intent of,someone on YouTube is amazing so someone,is on YouTube Just consume a ton of,content and they are probably there,either trying to learn something right,doing educational searches how to do,this how can I learn this what's the,best way to do this or they're trying to,look for something that's really,entertaining and so that being their,intent and the mindset that they are in,as they're sitting at their computer,searching through stuff if you can,create ads that are either educational,or entertaining then what you can do is,just step right into what someone is,already doing and quickly get their,attention which is a really awesome,thing for us to be able to do as,advertisers right it's very different,
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How I Make Sure My Clothing Brand Is Always Profitable With Ads | Facebook, TikTok, And Google Ads
How I Make Sure My Clothing Brand Is Always Profitable With Ads | Facebook, TikTok, And Google Ads
i think every single brand online wants,to be able to run profitable ads for,their brand but so few are actually able,to make it work,why is that,i think it's because so many brands just,truly get confused and overwhelmed and,they really don't understand how to read,the numbers how to understand whether or,not their ads are actually profitable,if the ads are working for them how to,make the ads work for them and it's,especially hard ever since apple,released this ios 14 update where now,the tracking is messed up and we can't,see whether the orders are coming from,the ads we're running or if they're,coming from our organic efforts on,instagram and tick tock and it's just,made everything very difficult to,actually run ads effectively and get the,results that we're looking for,i'm telling you right now i have the,solution for this and it's the biggest,thing i've found since running my,clothing brand when i started and i,can't wait to share it with you here it,is,so my mentor and business partner dan,was telling me about this software that,i have to use called triple whale,especially in a post ios 14 world where,it's a little harder to track those,things there's software out there that,helps with that which we were kind of,talking about before but um,we were all struggling for about a year,or so when it comes to tracking our ads,we couldn't see what was working on,facebook ads or tick tock ads because of,this ios 14 update and basically all the,reporting was off and that's the whole,linchpin to you being profitable with,your ads you need to be able to see,what's working in order to optimize them,the reason why this is such a real,solution is because triple whale doesn't,have to adhere to apple's new att,app tracking transparency limitation,since triple whale partners directly,with the brand when the pixel is,installed on their website so this means,that you're not violating any privacy,laws or anything like that and you're,actually able to track all of the,visitors interactions on your website,now while i'm on the phone with dan and,he's telling me about this software that,i need to use called triple whale i'm,realizing that the day before i received,an email from triple whale wanting to,sponsor apparel success,so what i have for you today is a video,that i would have been making regardless,because my mentor told me about it and i,would have been using this software,anyways,but on top of that i do have a discount,code for you that i will be giving at,the end if after what you see here it's,something that you want to use for your,own brand so what we're going to do,right now is jump into triple whale i'm,going to show you exactly how it works,how it's been helping my own brand all,the numbers all of the features and if,after that you want to sign up i'll,share with you a discount code and,everybody wins so here we go all right,so this is what it looks like inside,triple whale if you decide to sign up,they have their own pixel so the very,first thing that you need to do is,install the triple pixel on your website,takes two seconds but that's how you're,going to be getting in all of this,accurate information so what you're able,to see on this website i'm going to walk,you through one day for my clothing,brand this is august 7th i have selected,here is a random day that was just a,couple days ago,you can see here at the top that i spent,443,on ads now this is how much i spent on,ads on facebook tick tock and google ads,combined so it's like a,snapshot of how much i spent on ads that,day,in accumulation of all those different,channels then you can see on the right i,have an overall 2.83 roads so it's,combining the roads from facebook tick,tock and google ads and it's combining,it into one so you can see your overall,return on ad spend that feature alone,has been absolutely huge for me because,i used to have to go to tick tock ads,and facebook ads and add them all up to,see how everything was working in,combination and now i can just see it,literally in one glance,scrolling down to your stats you're,going to see the first number is your,net profit and this net profit is the,net profit for that day which includes,your cost of goods sold because triple,whale will link with your shopify,website and if you set up your cost of,goods for each item it'll automatically,calculate it into your net profit so on,august 7th i made 248 dollars net profit,and that's an accurate true net profit,rather than just your profit based on,the ad spend another great stat that's,automatically calculated here is your,net margin my net margin was 20 that day,and i had 699 dollars in cash turnover,which is basically your cash flow and if,you keep scrolling down you can see all,of your shopify data from that day as,well 1 254 in sales 16 orders 107 in,taxes,78 was the average order value and 34,items sold on the website that day now,the best part about this is that you can,select any day and it'll automatically,show all this information or any g
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