TikTok Ads vs Facebook Ads vs YouTube Ads | Beginners Guide to Ad Platforms in 2023
on my agency we've managed over two and,a half million dollars on Facebook we've,spent a little over half a million,dollars on YouTube and we've even,started playing around with Tick Tock,ads and through all of that we've,generated over seven million dollars in,sales for our clients which is pretty,awesome but when I got started doing all,of this I couldn't find a lot of really,great content online to get started and,so I had to just learn a lot of stuff,through trial and error through jumping,into different courses and programs and,spending a ton of money trying to learn,all of this stuff and so what I want to,give you in this video is breaking down,each one of these three big platforms,that are out there and help you decide,which platform you should be going after,for your business whether that is,Facebook or YouTube or Tick Tock and,actually we did the same evaluation at,my agency not that long ago and we,actually decided to cut one platform,completely so between Facebook YouTube,and Tick Tock we are only going to be,running two of these platforms going,forward so there are actually hundreds,of AD platforms out there I don't think,most people realize how many different,places there are to go out and buy ads I,mean between like mobile ads display ads,social ads video ads native ads all of,these different types of advertising out,there now the three big ones would be,Facebook Google and Tick Tock when we're,talking about Facebook Facebook includes,Instagram they also own Facebook,Messenger you can run ads in messenger,they also own WhatsApp and they're,starting to roll out little tests for,running ads and WhatsApp depending on,where you're at so Facebook is a bigger,network of advertising placements Google,the same thing right so Google owns,Google search ads the ads you see when,you are actually searching in Google and,the ads that pop up at the top of the,search page they also own YouTube so the,second largest search engine in the,world YouTube is owned by Google so if,you're running Google ads that takes,place in the YouTube ads platform the,big question is out of all of these how,do you decide which one is best for you,and so we actually did this same,evaluation with our clients now at my,agency we work with people who are,selling information products educational,programs High ticket programs stuff like,that and so we wanted to sit down and,figure out how do we decide what is the,best platform you're running ads for,them and so I want to give you that same,framework we used and what we looked at,so that you can decide which platform is,best for you so the things that we need,to take into consideration while we're,going through this whole decision making,process is what is your business model,like what is your offer what are you,selling what is your whole business,model that you have what are the,resources that you have available to you,so what does your team look like what is,your ability to create video and content,and all of that stuff what are your,competitors doing in your space actually,doing competitor research is an insanely,valuable way to see what's working in,your space because something that you,should know is like people don't spend,money for a long time on ads that aren't,working so if you see a competitor on a,platform that is spending a ton of money,on ads then you can be pretty sure that,that's probably working and that,probably means that there's an,opportunity for you to go do something,similar on that Network and then the,other huge one is what is your target,audience like who are you going after,you're going to make very different,decisions if you're trying to go after,people who are between the ages of 18 to,25 then if you're trying to go after,people who are between the ages of 60,and 70. so who your actual target,audience is also going to play a big,factor into what platforms you decide,you might want to go into so let's get,started with like the three big ones,that we evaluated and these are the,three big ones that you will probably be,evaluating depending on what type of,business you have but the first big one,we looked at was YouTube so remember,this is on this is basically you're,running ads on YouTube through the,Google ads Network so the pros of,running YouTube ads the intent of,someone on YouTube is amazing so someone,is on YouTube Just consume a ton of,content and they are probably there,either trying to learn something right,doing educational searches how to do,this how can I learn this what's the,best way to do this or they're trying to,look for something that's really,entertaining and so that being their,intent and the mindset that they are in,as they're sitting at their computer,searching through stuff if you can,create ads that are either educational,or entertaining then what you can do is,just step right into what someone is,already doing and quickly get their,attention which is a really awesome,thing for us to be able to do as,advertisers right it's very different,
Let's move on to the first section of tiktok ads vs youtube ads
Why YouTube will Dominate TikTok in 2023 | New Ad Revenue Announcement
Why YouTube will Dominate TikTok in 2023 | New Ad Revenue Announcement
Tick Tock reels and shorts they're all,vying for your attention but they're,also vying for you the Creator it's no,secret that meta and Tick Tock and,YouTube all want you creating content on,their platform and their incentives for,you to do so are constantly growing and,it's YouTube that's made the latest big,announcement of how they're gonna draw,creators like you to start posting short,form video content on their platform,15 years ago YouTube made a massive,game-changing announcement they were,going to start giving 55 of their ad,Revenue to the creators themselves those,who go out there create videos and post,them on the YouTube platform this,changed the landscape of content,creation Now in 2022 and Beyond almost,half a billion people are earning,full-time salaries just creating content,on YouTube YouTube itself says they've,paid out more than 50 billion dollars to,the YouTube Partner program well just,recently on September 20th of 2022,YouTube announced that they're going to,create a similar program for their,shorts their Tick Tock competitor,starting in 2023 YouTube will be paying,back 45 percent of AD Revenue to the,creators of shorts themselves another,portion of this ad revenue is going to,be going to music labels because of how,important popular music is to this type,of content the ads will run between the,short videos as you're scrolling through,your feed and that Collective ad Revenue,will be distributed to the creators,based on how many views they're getting,on their content how much money this,will equate to well that's still unclear,we're waiting to see how this is all,going to play out once 2023 hits in the,last two years YouTube created a Creator,fund that they were using to supply,creators with a little bit of extra cash,for creating shorts this was all kind of,a method of figuring out how they could,monetize this shorter form content and a,lot of the other platforms were doing a,similar type of Creator fund YouTube's,Creator fund was a hundred million,dollars and as you posted you'd be,rewarded with a little chunk of that,fund throughout the year but now we're,doing away with the Creator fund and,we're starting fresh with an actual ad,Revenue platform and no one else has,done this yet meta hasn't done this Tick,Tock hasn't done this YouTube is taking,a huge step forward and saying we're,gonna really back creators who are,putting effort into not just long form,content but this short form content,there were some complaints when it came,to the Creator fund this being one big,chunk of money well the more creators,that you have onboarding and creating,and posting that means less money from,that chunk is being distributed to each,of the creators so someone who a year,ago was making ten dollars per 1000,views might only be making five dollars,per 1000 views now if double the,creators are posting a YouTube,spokesperson wrote the company is moving,away from a fixed fund and doubling down,on the revenue sharing model because,we've seen that it works and it's the,one way to ensure that creators continue,to benefit as the platform and community,grows so YouTube sees success with this,in the YouTube Partner program as we,said before millions and millions of,creators are earning full-time wages by,posting their long-form content so,YouTube thinks why not do this with the,short form content as well overall I,think this is a fantastic thing for,create creators it's really big of,YouTube as well they're saying we're,investing in our creators and it really,stands to be something that'll draw,people onto the platform they're moving,forward with the times they're willing,to compete with Tick Tock and they're,willing to take step forward before meta,and Tick Tock so this could be really,really big for YouTube and for all of,you the creators out there Neil Moen,YouTube's Chief product Officer says it,like this this is the first time that,real Revenue sharing is being offered,for short-term video on any platform at,scale and he's absolutely right no one,else is doing this and it kind of blows,my mind you would think that Tick Tock,having such a lead in this space would,start to do some sort of ad sharing but,they just haven't and meta with their,Instagram and Facebook reels they're,doing really really nice offers with,their creator funds and we're starting,to see some ad implementation through,them but it's really still in the early,phases YouTube is actually establishing,true ad fund telling you the percentage,you're taking away and it could be huge,for creators out there I expect that,Tick Tock and meta will follow soon,which again will create better,competition to draw creators to,platforms and it's just going to mean,better things for you the creators I'm,really curious to see how big YouTube,channels are gonna handle this obviously,the big channels out there have been,creating long-form content for 10 plus,years they're established they have a,system so I wonder how they're going to,take short form videos an
After seeing the first section, I believe you have a general understanding of tiktok ads vs youtube ads
Continue the next second section about tiktok ads vs youtube ads
This is What $1,500 Gets You in Website Traffic: Facebook Ads VS Google Ads
This is What $1,500 Gets You in Website Traffic: Facebook Ads VS Google Ads
- What's better, Google or Facebook Ads?,Well, we're about to find out.,Hey everyone, I'm Neil Patel,,and this is what $1,500
gets you in website traffic,,Facebook Ads versus Google Ads.,(upbeat music),Before we get started,,make sure you subscribe to this channel,,and if you're on YouTube,
click the alert notification.,Facebook Ads spend reached
$31.43 billion in 2020,,despite COVID 19.,Now, in 2021, they did even better,,and they continually to just keep growing.,And they're poised to increase,by a whopping 20%-22% in the next year,,according to eMarketer.,Facebook Ads and Google Ads are some,of the most important ad
platforms in the market today.,Not only because they have a huge number,of people that you can reach,
but it also drives results.,I wouldn't be in business
or a digital marketer,if I was spending a
dollar to lose a dollar.,I'm in digital marketing,
because when I spend a dollar,,I make more than a dollar.,And there's a couple of reasons,on why digital marketing is so amazing.,It's because your ability
to segment your audiences,and reach very specific groups,of people in almost instant timeframe.,You also have a lot of data to understand,what's going on, what's not working,,where you should invest more,
where you should invest less,,because not everything's going
to work out the way you want.,Now, let's say, you had
$1,500 to spend on paid ads,,how much traffic would
you be able to generate?,Now, leave a comment below telling me,how many visitors you think
you'll be able to generate.,I'll wait a little bit.,Leave a comment, let me know.,Did you write it in?,All right.,Well, there are a few things
that'll influence your results.,First off, the industry you're in.,If you're in things in like
going after cases, let's say,,in like legal, or mesothelioma,
or auto insurance,,you're going to get a lot less visitors,than if you're in, let's say, e-commerce.,How much competitors are willing to pay,for the clicks in your industry,,also, affect how many
visitors you're going to get.,Also, how well crafted
and targeted your ads are,are also affected.,If your ads suck, people
don't want to click on them,,you're not going to get a lot of visitors,and you're going to have
to pay more for each click,,because it's costing these networks money,to show up your ads.,Now, whether or not you're doing
remarketing or retargeting,,that's another question, because
that can affect your cost.,Seasonality is a huge one.,If you're selling Christmas
trees, you could bet,,if you're selling Christmas
trees in February each year,,probably not going to get any clicks.,So, let's take a hypothetical
business and start from there.,We're going to pretend that
we're running a campaign,for a realtor in Los Angeles, California.,Let's say, this realtor
is targeting a area,within Los Angeles called Burbank,,and they want to generate
leads for apartment rentals.,On Google Ads,,this realtor is going to be
targeting three keywords,,apartments for rent in
Burbank, California,,Burbank apartments for rent,
and Burbank apartment rentals.,When you check these
keywords on Ubersuggest,,they have a combined search volume,of 5,100 searches a month.,Now, according to WordStream,
in the real estate industry,the average click-through rate is 3.71%.,That means you get on
average 189 visitors a month,with an average cost per
click of $2 and 25 cents,,and this would cost
you an average of $427.,And it would take you roughly three months,to spend all your budget.,By the end, you have roughly 667 visitors.,Now, with Facebook Ads,,it's hard to predict how
many clicks you would get,and in how much time.,But based on the estimation costs,from WordStream for
real straight industry,,we can, at least, get a sense,of how many visitors you would get,and roughly at what cost per click.,According to WordStream,,per click on Facebook
Ads targeting real estate,it would be around a dollar and 81 cents.,If you take a budget of $1,005
and divide it by a dollar,and 81 cents that will lead
you to roughly 828 clicks.,Now, I'm not saying that these
would be the actual numbers,that you would see in
real life in a campaign,,but it gives you a pretty good idea,and rough estimations
based on previous data.,In theory, Facebook Ads
will give you 161 visitors,more than Google, but that
would depend on how your ads,are performing on both platforms.,Now, here's the thing.,Google will drive you less clicks,,but what people don't really tell you is,we see much higher
conversion rates on Google,than we do on Facebook.,Remember, when someone Googles apartments,for rent in Burbank, California,,they're looking for apartment.,On Facebook, you got to target people,in Burbank or around Burbank,that you think may be
looking for a apartment,,but they may not be, and
they click on your ad,,and they're more of a look loo,,and they may not even be interested.,So, it doesn't convert as well.,So, what we've seen overall
is Facebook is cheaper,and you can tend to get more clicks,,but they don't conve
After seeing the second section, I believe you have a general understanding of tiktok ads vs youtube ads
Continue the next third section about tiktok ads vs youtube ads
Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
facebook ads versus tick-tock ads which,one is better i'm gonna be exposing the,exact secrets to understand if you,should be running tick-tock ads or,facebook ads how you can understand the,performance of both platforms which one,makes the most sense to test on how to,know if you can scale on either of these,platforms in the top five reasons for,you know what ways both of these,platforms are successful and what ways,you can leverage them and we're going to,be covering all of this in today's video,what's going on guys it's chase chapel,here your favorite digital marketer,welcome to my channel if you're new here,make sure to subscribe because on my,channel we go over the facebook ad,strategies tick tock ad strategies we,help e-commerce brands scale we help,local brands scale we help tons of,different brands scale all through our,actual agency and online trainings every,single year we deploy tens of millions,of dollars on the platforms like google,facebook youtube tik tok instagram and,we're spending so much money on these,platforms that we're able to truly,understand what works with these big,world-class brands and we always end up,sharing the value and showing you,exactly what you know it is that we're,learning so that way you can also,achieve success as well so without,further ado let's go ahead and jump into,the video all right so tick tock versus,facebook ads which one is better,facebook ads in 2022 formerly known as,facebook inc is now meta and it's,generated over 114 billion us dollars in,revenue yes that is billion with a b,that's 114 billion dollars all from,their ad revenue so i can definitely,assure you if there's this much money,being spent on the platform people,definitely trust facebook services to,deliver them results and not only that,but 2.91 billion monthly active users,are on facebook's products every single,month and that's a pretty incredible,number if you really think about it so,there's definitely a lot of opportunity,to reach the right audience and get,sales and over the years as you can see,the revenue has been growing pretty,dramatically and that's because,individuals and you know online,marketers understand facebook's a,powerful platform and they have access,to a lot of users information and that,really allows you to deliver the right,targeting and ads to your audience so,that way you can scale up your actual,you know online business,and we have tick-tock ads now and,they're starting to become more,important more than ever now because,they're growing at a rapid pace in fact,they're at over a billion monthly active,users already on their platform and mark,zuckerberg quite literally said tick,tock is so big as competition and,already is continuing to grow at quite a,fast rate,is what mark said and as you can see,here the tick tock users are actually,growing pretty dramatically they're,already at nearly 1.2 billion plus users,every single month that are active on,tick tock that's amazing because that,means there's a huge opportunity for you,to get results here and there's not a,lot of competition over on tick tock ads,right now and we're going to be covering,exactly the main differences and,choosing which platform you should,really go with and just to talk a little,bit more about facebook ad placements,and facebook ads in general facebook has,a lot of different placements and you,can actually target a lot of different,you know audiences and be able to show,your ads in different formats meaning,you can have single image creatives like,this ad here and carousel ads where,you're actually able to swipe through,and look at your different products this,is a different form of placement that,you can actually deliver on facebook,that allows you to get pretty incredible,results especially if you know how to,set up the right,creative,and you can also have story ads video,ads,slideshow ads we even have branded ads,here where you know they're able to,include text logos and actually do,coloring and you know actually have a,creative designer make this kind of,content there's swipe up ads there's you,know different placements right column,instagram explore there's so many,different ways to reach your audience,through facebook's products and one big,value prop here is because you're able,to create so many different types of,creative variations you can truly you,know have a full omnipresence within,your audience on facebook and no matter,if somebody's bouncing between facebook,instagram messenger you're always able,to have your ads being shown driving up,conversions and this is really,incredible too because different ads,react you know differently to,individuals people react differently and,you always want to make sure you know,the best types of creatives that make,the most sense to deliver to your,audience and facebook does a really good,job of giving you those opportunities to,have lots of different formats with your,creative and this also allows you to get,a lot more reach because you're able to,desig
After seeing the third section, I believe you have a general understanding of tiktok ads vs youtube ads
Continue the next fourth section about tiktok ads vs youtube ads
Facebook Ads vs YouTube Ads ($20,000 Experiment... Who Won?)
Facebook Ads vs YouTube Ads ($20,000 Experiment... Who Won?)
- So I just spent slightly
over $20,000 in ads,,splitting half and half,,half on Facebook half on YouTube
promoting the same product,,same funnel, and which one do
you think is more effective?,And if you watch towards
the end of this video,,you're gonna see why the answer,is actually going to really surprise you.,Now hey, this Peng Joon here
and by the end of this video,,you're gonna discover some
of the things most people,will never know when it
comes to Facebook ads,versus YouTube ads.,And in this case study,,I'm gonna take you behind the scenes,to an actual campaign, the actual numbers,,promoting utilizing the same
ad, but on different platforms,promoting the same product
so that you can discover,for yourself on which one is going,to be more suitable for you,
your business regardless,of whatever niche you might be in,,and by the end of this video,,you're gonna have full
clarity on which platform,is going to be a much better fit for you.,So the next five, 10, 15 minutes,is probably going to be worth your time,because it's gonna save
you potentially thousands,,if not 10s, and thousands
of dollars of mistakes.,So here's what we did.,We took this particular sales process,,which was a free plus shipping funnel,promoting this book
Content Multiplier Formula.,And in order to promote this book,,what we did was this same funnel
was split into the same ad,,but on two different platforms.,And we spent and tracked about $10,000,on the same video on Facebook,
same video on YouTube,,promoting this specific funnel.,Now one of the things that
we're gonna be exploring,in this video is which
one won in terms of ease,of getting started, which one won,in terms of less competition,
in terms of evergreen,,in terms of ease of creating the ad,,in terms of getting it approved, in terms,of scaling, in terms of all
these different criteria,and different types of funnels?,And you will see why when you understand,these different details,,you'll have better
clarity and understanding,which platform is gonna be better for you.,Before we even begin, we
have to first understand,how much is the average
lifetime value of a customer,,which is the question you got to know,before you even run
ads, which is basically,how much is an average
customer worth to you.,Now, I know that on the front end,,whenever somebody gets my book, my product,for this specific funnel,,I know that the average lifetime value,of a customer goes through this funnel.,After we send them through
the upsells to the services,,the fact that they might engage,us and work with us in future.,I know that the lifetime
value is about 450 bucks.,Now I know that on the front end,,whenever somebody goes to my funnel,,because of the sales process,
I know that on the front end,,a customer is worth about $89 to me.,Now, because I understand these numbers,,I then know what is the maximum I can pay,to acquire a customer.,That means that before we even
begin to show you the numbers,that we found, these are
numbers you got to know,which is basically number one is how much,is an average customer worth to you?,Because when you know that number,,then that is when you can
track how much you are willing,to pay to acquire customer.,So I know that if on the front end,a customers who is worth a $89,and over time, lifetime
value is worth about $450.,Depending on how aggressive I wanna be.,I can pay up to $89 to
break even on the front end.,But if I were to take into
account over a lifetime,,I can pay up to $200 and
still get a two to one week,acquiring customer at 200 bucks,,that is when you'll be able to utilize,it on these different platforms.,So let's begin by showing
you what we did on Facebook.,Now on Facebook, here's
how we started off,,you will see that on
this particular campaign,,we spent about $16,000 on
three different videos.,Now to avoid ad fatigue.,What we did was we had
three different ads.,Okay, the three different
ads, we have three versions.,So version one, version
two, version three.,You will see that for these three ads,,you can see there's only
three ad versions, right.,This is the first
variation version of one,,variation number two, and
variation number three,,and for these three
different ads, what we did,was the most important number of them all,after spending 16,000 on these three ads,,the cost per result is $41 to get a buyer.,At first glance, it might
seem like $41 to get a buyer,for a book is a bad deal.,Now, however, because I know my numbers,,I know that on average, when a
person goes through my funnel,because of the upsells,
because of the recurring,because of my back end,
because of the fact,that the relationship
doesn't just end there,,we continue to nurture the buyer,,because think about this way.,Which do you think is easier to sell to?,Do you think easier sell
to a brand new customer,or to an existing customer?,Well a 100% existing.,So because we know that
once we acquire this buyer,,we know that eventually there's going,to be a small percentage
of people that w
After seeing the fourth section, I believe you have a general understanding of tiktok ads vs youtube ads
Continue the next fifth section about tiktok ads vs youtube ads
TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
tick tock ads versus facebook ads,which one is the clear winner what,should you be doing,is tick tock ads and the platform,crushing it right now,is it the worst thing ever in this video,we're gonna find out,so a couple of weeks ago i shot a video,together with you guys,showing you exactly how i was setting up,our first ever tick-tock,ad campaign together remember that so,once we created that ad as well as the,creatives,when we ran the ad some of you asked so,what happened so this,is what happened okay today in this,video i'm going to walk you through an,exact apple to apple comparison meaning,we literally took the same ad put it on,tick tock and we took the same ad,and we put it on facebook by the end of,this video you will know,exactly what it is that you should be,doing and exactly what you should not be,doing,when it comes to tick-tock ads so let's,talk about,what happened the numbers which is the,winner,and you're gonna be able to see exactly,what it is that you need to be doing,i was really curious like are they gonna,buy are they not gonna buy,are they just a bunch of kids are they,gonna have my ideal audience so let's,take a look and first talk about the,numbers okay and into,to understand how numbers work i'm first,gonna head over to the whiteboard,i'm gonna walk you through exactly what,it is,that we did first before we take a look,at numbers okay so real quick,what were the traffic and the audiences,where were they headed the example,that's gonna be utilized over here,is a webinar funnel so a webinar funnel,that,we sent people to this the first step of,the funnel was,registering for the webinar,and then after they registered for the,webinar this would be the webinar,confirmation page,and after they register for,it that is when they would,attend this live webinar,and after it's live this was an,automated webinar,um and after they attended that is when,they would head over to the checkout,page right so a simple,four-step typical webinar or,presentation funnel,so what we did was we created,an exact ad campaign with the same ad,creatives same video one on facebook,okay and then the next thing that we did,was we ran the same thing with the same,video same write-up same,ad creative on tick-tock okay which is,basically,the thing that we did together if you've,watched that video where we were,creating that tick-tock,video together and this ad over here,sent people to this,funnel okay so let's take a look at some,numbers,now that we understand the big picture,of the sales process,so on the screen you will see that this,ad campaign this is literally a new ad,account right so i'm literally,discovering this together with you guys,so that you can learn through,my mistakes and you don't have to go,through the usual trial and error,and you can see that on this,five day window we have spent about 2,600 now this is in ringgit malaysia is,the ad account where we created so for,those of you outside of malaysia that's,about 800 us dollars converted no wait,that's about 650 700 right,so in this five day window i'm gonna,walk you through the pros and cons and,some of the things that i discovered,i'm doing this okay let's talk about,pros and cons first,advantage of doing and setting this up,is that you will see it's actually very,simple to use and it looks like,facebook right the entire setup,literally looks like facebook so if,you've ever done facebook ads you'll,know that it's exactly,like facebook ads where you have to,campaign ad group and ads,okay so so that's like the first,advantage so you pick up really,easily if you've ever utilized uh,facebook ads before that being said,you also see that the targeting is also,very similar facebook,it's just based on interest broad,look-alike and,ultimately if you take a look at this,number here which is the most,important number you can see it says cpa,now what is cpa it's basically your cost,per action,how much did it cost you to get a,specific action now this action could be,a sale it could be a lead it and in this,case here because of the,the funnel that i showed you this the,action was basically registering,for a a webinar okay so this is,basically about,eight dollars okay so heading back over,here,we can see that the action that we set,the conversion,for tick tock is approximately,eight dollars and by the way if you stay,till the end of this video you'll know,exactly some of the things that should,be doing and shouldn't be doing so make,sure you watch the entire video,it's gonna save you a ton of money when,it comes to running these ad campaigns,profitably,so the next thing that we need to do to,make sure that it's an,apple to apple comparison is we went,over to facebook and here's the downside,of tick tock right now it's it's really,weird but because,they literally just started to roll this,out,you can it sounds ridiculous i know but,you can literally only target the people,that you created your ad,account in yes i know it sounds like,they absolutely hate money,so that m
After seeing the fifth section, I believe you have a general understanding of tiktok ads vs youtube ads
Continue the next sixth section about tiktok ads vs youtube ads
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
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Buying EVERY TIKTOK Ad In 24 HOURS
Buying EVERY TIKTOK Ad In 24 HOURS
I gave my wife my credit card so she,could buy every ad she saw on Tick Tock,for the past 24 hours and we mean,business you are so lucky that she,bought me this stain resistant Tick Tock,ad shirt oh what is this is it a Roomba,look at the front what does it say let,moose loose but it's a soccer ball I'm,so confused turn it on oh well put on,the ground put on the ground wait a,second what dude this thing slides so,good I've been watching a lot of soccer,anime not enough one of us is taking,this goal oh I love it how much was it,21.99 I'll take another final shot if I,just oh,my gosh,Chase I'm not gonna throw a flag but by,the end of this video we are going to,name one of these ads from Tick Tock the,king and so far moose is deserving on,that what the oh,is it it's a hunk,oh no oh,this is real wait can we launch,something out of him oh like a slingshot,can we get masiel to launch an apple all,right now I'm gonna just stand clear and,let him run oh it works I don't think,that's how you're supposed to use them I,want to break them though how we're,gonna see if Stretch Armstrong is truly,indestructible I feel like I'm Sid from,Toy Story now we're gonna stretch his,arm over the hose put it in there that's,what she said I now zip tie it I brought,this for my car Carter and now we're,gonna leave the water on and check back,in on him oh okay oh,okay do me a favor Chase close your eyes,hands over them I want you to describe,to me your ideal girlfriend oh don't,okay what kind of hair color I like a,blonde what about eye color I got a,sucker for blue eyes what about booty,shorts depends on the day all right,Chase can I look and three two one,okay,finally yeah oh she's amazing what do,you mean by that well Chase,unfortunately I'm at the borrow your,girlfriend we've got a great idea of how,we can use this as a prank oh I like,pranks but if you want to see the,results of the prank you gotta like the,video I'll be right back wait can I like,it now wait seriously I just want to let,you know I want to know what happens we,have live footage of the girlfriend,being in Brie's office,I feel really uncomfortable what she's,beautiful do I touch it don't say that,about chases can I touch that she's,gonna touch your girlfriend hey,so does that beat the thing that was on,there already I mean no I don't get any,value out of the girlfriend I mean I,will but the soccer ball soccer Puck,thing is good for both we like the Moose,butterfly teeth this is something Brie,drinks all the time but it changes the,color of your water when you steep it,okay so chase you have steep dits ahead,of time watch the color of this you,ready for this,whoa oh my gosh dude it looks like you,put a bunch of blue food coloring inside,of it but there's a secret to this tea,apparently when you put lemon juice,inside of it it changes colors yet again,whoa whoa what's changing that is,beautiful look at the bottom it's like a,purple blue this is the differences,nice I actually think this is cool I'm,gonna actually replace this you gotta,let loose loose next item seven dollar,face mask what oh it's thick milky piggy,carbonated bubble clay mask whoa I'll do,you if you do me you want me to do you,or are you the way that you are this is,it's actually really nice whoa Chase,it's kind of changing to like a lighter,gray oh wait honestly you're like pretty,much fully covered Chase all right sit,down let me let me get let me get oh,dude oh it's cold you didn't tell me,this is cold oh you're right but the,light gray oh just like the Subscribe,button when you subscribe you never know,what's gonna happen uh kind of,uncomfortable you know he's probably not,in Comfort the stretchy guy this looks,like me after Thanksgiving,right,I hate it I love it I'm not putting this,one on the pedestal like my face is,flushed and I feel stuffy and apparently,I look like a gay kid Pals just because,your butt's as soft as a gelatin piece,of pillow doesn't mean I like this I'm,washing it off Chase I think it's as,good as the tea bag,s all right I had these as a kid whoever,gets,keeps the girlfriend oh okay primer,No Monkeys were damaged in the making of,this yes one more one more one more,minute and 17 seconds that's just,bananas step up to your plates the plate,has been stepped three two one,monkey,wait I'm gonna go one arm,yeah wait that's way better this is for,Curious George,oh what the is this account yes,eight seven six five four three,one minute and 15 seconds did you beat,me by two seconds you did knock all the,Bananas off that's banana you already,made that joke finger monkeys I think,they're better okay let them fly make,sound,better now that it makes sound oh he's,uh flexible he's Sofie dossi instant,Kane my mom said I couldn't use these,what would we even use them for,has this ever happened to you yeah,and you just don't have a weapon to,impress the robber thus making him give,you your money back don't worry,excuse me what is that whoa whoa whoa,whoa whoa whoa whoa whoa,give me that back
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