What is the BEST Ad Platform FOR YOU? TikTok vs. Snapchat vs. FB
hi how are you doing in today's video,i'm going to compare facebook,textbook and snapchats so if you're,wondering why these exact three,so first of all facebook and instagram,com combined,in facebook ads is pretty obvious it's,the big player in e-commerce in,social media marketing but then we have,snapchat ads,which is known to generate pretty good,results at a pretty low cost,especially when targeting the us and,then of course we have tick tock which,is the sexy new player,not a lot of people utilize it but it's,also known for,ridiculous good results so let's compare,these let's compare stats,demographics and in the end what ad,platform you should be using,so without further ado let's hop into it,but before i do that make sure to like,the video and to smash the subscribe,button,including the notification bell you,don't miss out on any future videos i do,about e-commerce,dropshipping and social media marketing,in general so do that right now and,let's hop into it so as you can see on,the screen,facebook versus tick tock voices,snapchat ads so let's just get started,with the general stats,so i'm going to start with take talk,then go with snapchat into facebook,and instagram so as you can see facebook,and instagram,is combined because obviously the,facebook ad manager instagram is in,there,as well so i'm going to talk about both,of them more or less combined here,so let's get started with tiktok first,of all we as we can see,one billion monthly active users which,is,quite a lot to be honest a lot of people,say it's not as big as facebook,which is true facebook with its with its,2.8,billion monthly active users is a bit,bigger,but to be honest with one billion,monthly active users you can easily,scale to multiple seven figures,so this should be more than enough,honestly then on snapchat we have 400,million active users,which is still a lot of people of course,it's,definitely smaller than the other ones,but let's just be honest with,400 million monthly active users you can,easily scale to multiple seven figures,as well so this is going to be true for,the entire video,i first of all i'm going to share a lot,of stats and later my personal opinion,but we have to be careful with these,stats because it's easy to say ah,400 million monthly active uses is not,enough,which in reality it's more than enough,so next,tiktuk has average users spent,52 minutes each day on app on snapchat,it's roughly 30 and a bit,more the data was here wasn't as,accurate and on facebook it's,5 58 minutes and a tick tock 53,so pretty comparable and shouldn't make,too much of a difference,and tick tock which is really really,really interesting and a key benefit and,a key takeaway of this video is that,only five percent of marketers,are using tick tocks right now and 74,of marketers do not plan on using the,platform in the next year,some people might think well the,majority has to be right if so many,marketers don't utilize ticket against,probably a bad advertising platform or,you can see if so little marketers,actually utilize tik tok,that the price and cpms etc will be,insanely cheap,and there will be a lot less competition,on any other ad platform and this is,what we personally believe,tick tock is insanely powerful and,the reason in my opinion why so little,marketers actually utilize tick tock and,tick tock ads,is because it's new and we human in,general,always are a bit scared of new things,and obviously take is very new,it hasn't been rolled out yet for very,long there was this battle,axis for quite some time and now it's,roller to everybody,and it has some limitations of course,because it's new we will get into these,later on but overall i think this is a,major major benefit for tick to gets,so let's continue here with the,demographics so tick tock,has 100 million active users in the us,and here is the percentage of us-based,tick-tock,users by age so this is pretty important,because a,big misconception misconception is that,only very young people aren't,tick-to-man,while it's true that the average age is,a bit younger than from facebook for,example,we can clearly see that 16.4 percent of,ticking users are between 30 and 39,and roughly 14 are between 40 and 49.,so it's 100 wrong that only young people,are on tick tock but obviously,only seven percent are 50 plus for,example if you go on facebook,55 plus year olds are 31 so if your,target demographic is,older people so 50 plus then tick tock,also snapchat is probably not a good fit,for you but for everybody else,who doesn't sell products for elderly,people so who,for everybody who sells to young people,to middle aged 40,50 year olds tick tock and snapchat,works perfectly fine,if you continue to snapchat to 82,percent of snapchat users,are ages 34 or younger so snapchat is,generally,a bit younger than tiktok so snapchat is,the youngest platform,of all of these here and,also what's pretty interesting is on,facebook and instagram on tik tok,man and females of male and female are,kind of equal
Let's move on to the first section of tiktok and snap chat ads
Snapchat Ads Vs. TikTok Ads: Which Is Better For eCommerce Advertising?!
Snapchat Ads Vs. TikTok Ads: Which Is Better For eCommerce Advertising?!
hey there it's savannah sanchez from the,social savannah,today i'm going to be talking about what,platform is better for your ecommerce,business,snap or tick tock so a bit of background,i've been working with both these,platforms for,many years now so for snapchat i used to,work in an agency,where i led the facebook and snapchat,media buying teams,so i've been working with snapchat for,over two years,for e-commerce ad clients and at the,social savannah where i consult,e-commerce businesses,for the last year and a few months now,it's been,um a lot of my clients have tested and,seen snapchat work really well,and then for tick-tock it's definitely a,newer platform,but i've started with tick tock ads to,my clients back last april,and i've seen some great results for my,clients on tick tock as well,for clients including kitsch our place,thrive market blend jet,sugar bear hair so lots of experience,with both platforms,and a common question i get is if i was,to start brand new,whether on snap or tick tock which one,should i test first,and which one is getting the lowest cpas,so i'm going to go through the pros and,cons of both platforms and ultimately,what my suggestion is for e-commerce,brands,that are looking to expand away from,facebook and google and are wondering,what's the best next platform to test,so the first platform i'm going to talk,about is snapchat so if you guys are no,stranger to my youtube,channel i have plenty of tutorials and,videos about how to set up your snapchat,ad campaigns,so make sure to check those out but i'm,going to go first and say that one of,the best things about snapchat,is the low barrier to entry to start,advertising on that platform,the ads manager is extremely simple to,navigate,and it's really hard to screw up and for,lack of a better word,in terms of if you choose broad,targeting you upload your creatives,and you can easily sync the pixel with,the snapchat shopify app,it's really easy to set up your first,campaign and get launched right away,there's a lot of basic best practices,with snapchat in terms of using,ugc or user generated ad creatives using,target cost bidding,as well as leveraging broad audiences,but ultimately,snapchat is a very simple to use,platform with very,low barriers to entry to get started or,as composed of tick tock can be a bit,more complex,especially if you are trying to get an,agency managed account so if you were to,be one of my clients,the way that we set up with tick tock is,that we have to go through,a tick tock representative so that they,set up the ad account internally,they have to set up a line of credit,often and it often could take a couple,of days to get started to get the pixels,set up,or snapchat if you decide that you want,to start advertising on snapchat today,you can get started in the matter of,minutes upload your credit card,have your campaign and get ready to go i,would say one of the biggest benefits of,snapchat over tick tock is just the low,barrier to entry to get started another,one of the main advantages of snapchat,over tick tock is that they have more,placement opportunities,on snapchat so they have the regular,video story ads,but you can also advertise in the,discover feed and buy a discovered feed,tile with,which i've seen those ad placements have,been extremely successful for my clients,you can also run dpa or dynamic product,ads,as well as collection ads on snapchat so,these are all,placements that i know tick tock is,either developing or is currently,testing,but as of now snapchat has more,placements,which means more opportunities to show,your ads to the people who care about,your business,another great thing about snapchat is,that it's really easy to get started in,terms of just taking your existing,facebook ad creatives especially your,ugc ad creatives,that you've tested on instagram stories,and pop them over to snapchat,i've seen that even though ugc of course,is going to be the best,creative content for snap and it is,ideal to make content specific for,snapchat that is very ugc focused,i still had a lot of success with my,clients where we take their instagram,stories,and test them on snapchat and again,that's just gonna make the setup on,snapchat so much easier,if you can already leverage your 9x16,facebook ad creatives right on snapchat,alternatively on tick tock,i would highly recommend against running,your instagram,story or facebook creatives on tick tock,because they will not work,when i first started with a few tick,tock clients i tried the same strategy,of i would take what was working on,facebook,instagram stories and snapchat and try,to test it on tick tock and it was a,complete,flop it is so important to make specific,creatives for tick tock,leveraging tick tick-tock influencer,styles transitions,trending text it's so important with,tick-tock ads that you make it look like,an organic tick-tock,and stay current with the trends if,someone senses that it's an ad and,you're just putting your instagram story,ad
After seeing the first section, I believe you have a general understanding of tiktok and snap chat ads
Continue the next second section about tiktok and snap chat ads
Snapchat Ads VS Tiktok Ads
Snapchat Ads VS Tiktok Ads
nous allons comparer ensemble slap shade,et tik tok quelle est la meilleure,plateforme pour faire de la publicité,c'est maintenant,je rappelle juste qu'on est une agence,et que l'on peut être accompagné sur,cette athlète à ce que tu sois un simple,commerçant ou très grosses marques,e-commerce voilà je te remettra plus et,on commence la vidéo maintenant,premièrement il ya plus de stabilité au,niveau de slap shade pourquoi car c'est,un réseau social qui existe depuis plus,longtemps que tic toc toc toc c'est,assez récent malgré que son expansion,soit fulgurante et beaucoup beaucoup,mais beaucoup plus jeune que cela flatte,sa date d'il ya dix ans ça fait dix ans,qu'ils sont au top il est beaucoup plus,facile de faire de gros chiffres et de,façon stable sur snapshot pourquoi parce,que l'application est beaucoup plus,vieilles et son algorithme est beaucoup,plus pointu tik tok du fait que ce soit,assez récent a beaucoup moins de données,dans son algorithme et avoir un petit,peu plus de mal à trouver vos clients,attention je ne crache pas du tout sur,titeuf c'est une très bonne cette forme,pour faire de la publicité néanmoins je,vous conseille en premier plan d'aller,sur sa pochette où on va pouvoir faire,premièrement les plus gros chiffres et,deux de façon très très stable en ce qui,concerne les deux applications les coûts,publicitaires sont vraiment très très,très faible car il n'y a quasiment,aucune concurrence même s'il ya de plus,en plus de concurrence sur tik tok,snapshot est toujours délaissées je ne,sais pas pourquoi je pense que c'est,clairement due à un manque d'information,parce que ça reste une personne parfaite,pour faire de la publicité deuxièmement,le business manager lorsque vous allez,commencer si vous ne faites vous voyez,ce que c'est un business manager c'est,là on va paramétrer on va gérer la vie,de nos campagnes le vitesse le business,manager est beaucoup plus simple sur ce,match at que sur clinton qui n'est pas,non plus super confessions tik tok mais,il est bien plus simple sur snapshot,pareil pour le pixel le pixel on,installe en deux secondes sur snapshot,tandis que sur tik tok c'est un peu plus,complexe il faut aller voter faire des,petits bouts de code et en plus tu vas,devoir paramétrer un événement le late,to cart le tueur chaise la paix je veux,que tu vas devoir tout paramètre à la,main que sur snapshot tout est,directement pré paramétrées donc c'est,beaucoup plus simple troisièmement en,termes d'audience i à 14 millions,d'utilisateurs actifs sur titeuf en,france avec 70% qui ont plus de 18 ans,sur ce live chat on a on a 17 millions,d'utilisateurs actifs donc dans les deux,cas c'est les utilisateurs qui utilisent,des applications chaque jour donc sur ce,match on est à 17 milles d'utilisateurs,actifs avec 85% de la population sur ce,chat qui est majeur en termes de ça on,va bien qu'encore une fois on a un,avantage du côté de snapshot même si je,répète c'est cool de faire la publicité,sur tik tok on va toucher beaucoup plus,de personnes et beaucoup plus de,personnes majeures sur sa chatte est ce,que l'on recherche en ce qu'on fait de,la publicité c'est de trouver des,personnes qui achètent qui ont des,cartes bleues donc voilà on est sûrs en,étant majeur qu'ils ont des cartes,bleues quatrième fois un tick tock est,vu comme le nouvel eldorado tout le,monde va les faire du tort tout le monde,se lance sur tik tok donc il ya un petit,peu plus de concurrence est de plus en,plus surtout de concurrence la chatte la,concurrence reste quasiment inexistante,et je ne sais toujours pas pourquoi on,faisait tous et totalement délaissé il,ya encore seulement trois jours avec,l'un de nos clients on a eu des cpm à,moins de 80 100e don c'est totalement,dingue sur le marché français je tiens à,le souligner et avec une autre campagne,on a obtenu plus de 5 de héros est donc,c'est tout simplement parfait pour faire,de la publicité s'est totalement,délaissé de plus sur snapshot les,personnes ont l'habitude de consommer ça,fait dix ans que l'application existe ça,fait dix ans que les personnes achètent,via l'application s'est fait dix ans où,l'on sait où on va trouver de la,publicité centre story c'est lorsque,vous êtes dans le discover petit top on,est encore en plus en face de mettre de,la publicité un petit peu partout on,sait pas forcément consommer la,publicité sur tik tok second set moins,intuitif pour l'achat je tiens à vous,souligner quand même que sur tik tok la,concurrence reste assez faible c'est pas,comme sur facebook mais en tout cas elle,est de plus en plus présentes essieux et,nous sur snapshot elle est toujours,aussi inexistante alors n'hésite pas à,prendre un petit rendez vous dans la,barre de l'inscription et on va,s'occuper de toi cinquième point il est,compliqué de performer sur tictoc avec,des produits pour les plus de 30 ans il,faut savoir que 50 % de l'audience tik,tok est comprise entre 13 et 24 heures,donc c'est très très jeune même si voilà,la tranche 18-24 va nous intéresser pour,dupont
After seeing the second section, I believe you have a general understanding of tiktok and snap chat ads
Continue the next third section about tiktok and snap chat ads
Which Ad Platform Should I Use? (Facebook vs Google vs Snapchat vs Pinterest vs TikTok)
Which Ad Platform Should I Use? (Facebook vs Google vs Snapchat vs Pinterest vs TikTok)
what's up marketers today i'm going to,be tackling facebook ads versus google,ads,versus snapchat tick tock pinterest and,the age-old question,which ad platform should you use for,your business,so this is going to be a high level,conversation about what kind of ad,platform you should be running for your,business,which platforms are best at what which,to avoid,and how to start off a quick test with,each platform,again the ad platforms that we're going,to be talking about today include,facebook ads this is going to also,include instagram ads,google ads which will include branded,versus non-branded sem,shopping in youtube then we have,snapchat ads tick tock ads and,pinterest ads now i'm going to start off,first with,facebook ads and then google ads and the,reason why,is because if it's your first time,advertising you're likely going to be,starting off with one or both of these,advertising platforms,so for facebook ads facebook and,instagram is still where i would,recommend almost every single business,start,off when they want to explore paid,advertising,with one big exception which i'll,mention,in a minute now the reason why is,because your audience is,on facebook in fact there are 2.7,billion people on facebook so if you are,selling to people,those people are definitely going to be,on facebook additionally,facebook's machine learning targeting,capabilities,and ability to guide the user through,the journey make it one of the best,advertising platforms in the world sure,it has,a lot to improve in yes facebook,can be expensive for some industries,and there are constant updates to ad,manager that make the platform,less than user friendly but i still,recommend almost every business to,start off with facebook because of its,abilities to convert,users for new and seasoned businesses,alike,and compared to other advertising,platforms facebook is the best in terms,of customer acquisition,which is prospecting and to me even,retargeting in some aspects,so if you want to try out facebook ads,for the first time the easiest way to do,this is probably just to start off with,a retargeting campaign and measure how,that impacts your conversion rates,and next i would test a prospecting,campaign to measure,how many of those users end up becoming,your customers,now the next app performance i want to,talk about is google so whenever i'm,introduced to a new business or doing an,audit on their facebook ads account i,always ask to also,take a peek at their google ads now a,majority of the brands that i work with,in the e-comm and d2c space generally,start off with both facebook,and google and that's for good reason,just like facebook for social media,google dominates the search engine,market so there are almost 4.4 billion,internet users and the number of google,users worldwide,is nearly 4 billion so google's search,engine market share is more than 90,which is massive so again if your users,are on the internet,they're likely on google so remember,that exception i said i had for using,facebook ads as your first advertising,platform,in the way that facebook targets people,based on interest and the actions that,they take on their website network,google's targeting is based on when,someone actively types in a keyword,that is related to your business which,means that the intent on google,is way higher on facebook where your,customers are actually just trying to,check out what their friends are up to,not actively looking for a solution now,there are many different types of ads,that you can run,on google number one probably the most,common is,search ads so these are the ads that pop,up after you search for something,on google and there are two main types,of search ads,one is going to be branded and this is,going to contain the name of your,business so,if you are typing for a specific brand,name,and you put it on google that is called,a branded search and,to me this is a form of retargeting,because they have had to have heard of,your business before,typing in your name to google right so,be careful here because actually many,agencies will say,they are giving you great results on,google when really it's just,branded search so always ask your agency,if it's branded or non-branded when they,talk about their search results,which leads me to the second type of,search that you can do on google which,is non-branded and these are keywords,that are related to your product or,business but don't actually have your,business name,the other three types of ads that you,can run on google are display ads,shopping ads and youtube ads so the ones,that are going to get you the quickest,and most reliable,roi are search ads because again that is,where the intention,is you have to just be sure to do your,keyword research which is no small feat,so a good place for you to start off,with google would be your branded search,especially if you haven't invested so,much in your seo,because that's definitely going to help,now display ads don't generally,have a great roi esp
After seeing the third section, I believe you have a general understanding of tiktok and snap chat ads
Continue the next fourth section about tiktok and snap chat ads
Snapchat Ads Creative That Converts (DIFFERENT Than Facebook Ads!)
Snapchat Ads Creative That Converts (DIFFERENT Than Facebook Ads!)
what's up marketers entrepreneurs my,name is dara and i am the director of,paid social at a leading advertising,agency and my channel is all about,social media advertising so that you can,grow your business without wasting your,money,for today's video i'm going to show you,the kind of ad creatives that are,killing it on snapchat right now there,are three main strategies that i'm going,to show you that have been working,really well for me on the platform and,to be honest i have not been seeing,these same strategies,on facebook ads so you'll definitely,want to try these to get better returns,on snapchat,specifically but i think you'll also,want to give them a try on facebook ads,you're also going to want to stick,around to the end where i'm going to,show you a super easy hack so that you,can develop all this creative,for free lastly i want to mention that i,have partnered with snapchat ads to get,you,free credits to try out the platform,essentially it's a spend a thousand,get a thousand deal and if you are a,business owner or a media buyer you,already know what a massive value that,is,so i'm going to have that in the link in,the description below so the first,creative type that i want to talk about,is what i call,in-ad web browsing now this is something,i have been seeing on tick-tock as well,as snapchat lately but when i actually,tried this out in one of my snapchat ads,accounts recently,it beat out everything else that we were,using in the entire account,now this ad is commonly divided into two,halves,one is more of the traditional ugc that,you see a lot on these type of social,media ads,and the second half of the ad actually,sews some web browsing of the website,now the reason why this works so well is,because with almost all,types of ads except the boring catalog,product picture ad,you're not going to be able to show more,than one to two products in the ad at,any given time,in most cases which means you're not,going to be able to grab most people's,attention with this method you're not,only going to showcase more product but,you're actually going to be showing your,website and since it's commonly,layered with a voiceover it's going to,feel like a more authentic,experience now the second type of,creative i see nail it on snapchat ads,lately are what i like to call,tick-tock shorts and what's funny is i,haven't seen these pop up really on,facebook or instagram ads but i think,they would do,really really well on those platforms,too this is something i've been testing,out on a few snap accounts and the,results are a lot better than just your,traditional,ugc so essentially for these you want,your ads to be 10 seconds or shorter,maybe even something like,5 seconds they have to be really quick,and like i said it's not your,traditional ugc so they're not going to,be in selfie position,it's a lot more like showcasing one,benefit from the view of a third party,but still you're gonna want that ugc,feel so you're still gonna be filming,this with your iphone you don't need any,special equipment for this,so i think flo did an awesome job at,this and they actually tested out,several different versions,of different hooks and copy that they,were using so what i would suggest for,you is to,test out several different benefits and,their hooks and also try testing out a,few different sounds that have an,emotional connection to your user i,think flow nailed it on both accounts,with this specific ad,so the third type of creative i'm,starting to test out on snapchat ads is,what i like to call the platform,specific call out and before i,even talk about it i just want to show,you because i think you're going to,understand what i mean,hey snap fam let me tell you about my,new favorite boutique touch dolls,i just ordered some stuff from them and,it all came in so fast,make sure you follow them because they,have the cutest stuff for summer now as,you can see the woman is directly,calling out the platform when she says,hey snapchat which feels super organic,and not at all like an ad this is,something i haven't seen on facebook or,instagram yet but i have noticed that,when using this strategy in snapchat,it's starting to extend my watch times a,lot longer so to be honest i'm still,testing this one out,but i'm really excited about it and i'm,actually going to start running some,tests for it on facebook ads as well,because i think it would be a slam dunk,on instagram,now the last thing i want to address is,my hack for getting all this creative,made,and you can actually get all this,content made for free,just by using snapchat's create video in,ads manager so this used to be called,snap publisher so if you've seen some of,my previous videos that's what i was,referring to then but let's go ahead and,hop into the platform so that i can show,you exactly how to get this creative,made once you're inside your snap ad,manager you're going to go to your menu,in the top,left hand corner and what we're going to,look for is under the creative sectio
After seeing the fourth section, I believe you have a general understanding of tiktok and snap chat ads
Continue the next fifth section about tiktok and snap chat ads
How To Make Snapchat & TikTok Ad Creatives That Convert! Snapchat and TikTok Ad Creative Tips 2020
How To Make Snapchat & TikTok Ad Creatives That Convert! Snapchat and TikTok Ad Creative Tips 2020
hey everybody this is savannah sanchez,today,i'm going to be giving you five quick,tips on how to improve your tick tock,and,snapchat ad creatives my number one tip,is to,always have captions and design for,sound off,so especially on snapchat not everyone,is watching their videos with,sound on tick tock there's a lot more,people,listening with sound on however it's,really important that you always have,captions so that the people who aren't,listening with sound perhaps they're at,work,or choosing not to watch the video with,sound still understand what,your product is and what you are selling,so i always caption my videos,especially if you have someone talking,about your product you want to make sure,that that's captioned,or just add some text on top that that,describes your product,and have the call to action to shop now,or whatever your cta,is my second tip is to keep it native to,the platform,so for tick tock in particular you don't,want it to look like an ad,you want it to look like another,tick-tock video so the best way for that,is sending your products to influencers,people who can make tick-tock-esque,content,so that they're interacting with your,product but it doesn't look,like an ad the same goes for snapchat on,snapchat,ugc is extraordinarily popular,so i would say giving your product to,influencers or other content creators,to help you make snapchat content is,going to be a lot more effective,than just showing like a lifestyle video,or,product on white for instance my third,tip for,effective tick-tock and snapchat ads is,to design,for 15 seconds or less so,on average people only watching less,than two seconds of your video so,you need to capture attention within,those first two seconds,and people don't typically watch the,entire video either,they're going to decide within the first,10 seconds whether they want to purchase,or not so,keep your video short short and sweet 15,seconds,with a compelling call to action to,swipe up to learn more,my fourth tip is more related to what,styles of videos work best on snapchat,and tick tock so for all of the,ecommerce accounts that i've managed on,snapchat and tick tock,i found that unboxing has worked the,best as an ad format,so i would say if you are considering,advertising on snapchat and tick tock,make sure that you have unboxing videos,so what that means it would be somebody,who is receiving your product maybe the,video starts where like the package is,at their door,they're showing them unbox it they're,giving their first impressions,this is a really effective ad that i,recommend,all my clients to have in their car in,their creative arsenal so,absolutely add unboxing videos to your,tick tock in snapchat ad library,my fifth tip for effective ads is always,always keep testing and especially keep,testing copy,so on the first few seconds of the video,like i mentioned before,you're always going to want to have,captions so you want to test different,intro text,as well as different value props on your,video so for instance,let's just say you're showing that great,unboxing video of someone receiving for,your,your product for the first time then,maybe in the first three seconds for one,you test having text come up that says,free shipping,where another one says like the most,beautiful gift here for your friend it's,more of like a value prop,driven text so the first text that pops,up on the screen,can make a really big difference in your,ad performance so,don't only test one text variation,because you can have a great video but,you might just have the wrong copy,paired with it so when you're launching,your snap and tick talk ads,make sure you're testing different,headlines and different top texts in,order to get the most effective results,alrighty guys i hope that my tips were,helpful and please let me know how,your snapchat and tick tock ads go and,if you want more tips,make sure to subscribe
After seeing the fifth section, I believe you have a general understanding of tiktok and snap chat ads
Continue the next sixth section about tiktok and snap chat ads
Snapchat Ads VS Google Ads
Snapchat Ads VS Google Ads
aujourd'hui on va comparer snapshot at,versus google est c'est parti,j'ai vraiment trouvé intéressant de,comparer les deux plateformes c'est ce,que l'on a donc faire aujourd'hui mais,juste avant je te rappelle que de,prendre un petit rendez vous et ça se,trouvera dans le premier la description,si tu souhaites tu te faire accompagner,que ce soit une grosse marque nommée,reçoit un simple commerçant sur snapshot,h je serais heureux de te prendre,rendez-vous et d'expliquer ce que l'on,peut t'apporter donc c'est parti c'est,un rendez-vous qui est totalement,gratuit qui dure environ une trentaine,nuit et je serai vraiment content de te,faire découvrir cette magnifique,opportunité qui est snapshot pour ta,marque e-commerce donc il faut savoir,déjà que c'est totalement différent,snapshot est un réseau social et google,est un moteur de recherche donc pour,ceux qui me connaissent pas je pense que,tu me connais snapshots est basé sur,l'envoi de photos vidéos messages on,peut envoyer destin peut aussi regarder,du contenu d'influents sûr qu'on le même,bien et aussi dans le discover regarder,des émissions colonie parce que ça,touche pas à mon poste des émissions de,sport des émissions de beauté il ya,vraiment pour tous les goûts tandis que,google on est vraiment sur un moteur de,recherche on va taper des mots clés on,va taper des phrases on va taper des,questions si on cherche quelque chose on,va venir chercher une réponse sur google,pour savoir par exemple en france on est,à vingt millions 22 millions,d'utilisateurs les 17 millions,d'utilisateurs actifs quotidien sur,snapshot tandis que on est sûr beaucoup,plus de recherches sur google si on,regarde au niveau mondial avec google,ces 20 milliards de sites visités chaque,jour ce qui est énorme on est sûr 80000,requêtes par seconde soit 6,9 milliards,par jour donc de roquet c'est qu'on va,taper un mot clé ce qui est encore une,fois tout simplement énorme et une stat,y est je trouve importantes 15 % des,requêtes sont de nouvelles roquettes,donc c'est à dire environ 500 millions,de requêtes par jour servait de,nouvelles choses qui sont recherchées,donc on peut vraiment se faire une place,sur google il faut aussi savoir que,youtube et gmail appartiennent à google,c'est à dire qu'avec google on peut,aussi faire de la pub sur youtube et sur,gmail en ce qui concerne youtube on mai,sur 2 milliards d'utilisateurs par mois,ce qui est aussi d'un 80 vidéos sont,vues chaque seconde et 1 milliards d'eur,vidéo sont consommés par jour sur,youtube on peut aussi avec vous et le,faire de la publicité sur le disque,c'est quand on va sur un site internet,ya toujours des petits d'ankara droite à,gauche au milieu qui vous propose de la,publicité nous pour la vidéo on va,vraiment accentuée voilà notre,comparaison sur le système de recherche,de mots-clés sur google que vraiment ça,va avoir une équipe unie tête de tout,comparer ensemble on va prendre slap,shade comparer voilà au système de,recherche google donc en termes de,statistiques on voit bien que on ne,consomme pas forcément le contenu de la,même manière c'est pour ça que je dors,ci dessous cette statistique c'est,vraiment pour comparer que tu sache de,quoi l'on parle mais si tu me lis plus,longtemps toutes les stats snapshot je,fais que de les répéter mais,effectivement c'est tout nouveau l'un,des plus gros avantages que l'on va,avoir avec google sait que c'est le,client qui va venir à nous c'est à dire,que imaginons je suis un restaurant sur,marseille je vais chercher à me placer,sur le mot restaurant pas cher sur,marseille la personne va taper un,restaurant pas cher sur marseille et va,trouver mon site bien entendu c'est un,exemple qui est totalement bateau pour,la vidéo et sait pas vraiment pourquoi,tu comprennes comment fonctionne google,légèrement simplifié les choses au,maximum et je tiens à souligner aussi,que je suis loin d'être un expert sur,google même s'il a fait la publicité je,suis capable de faire je suis loin,d'être une expérience des personnes qui,sont plus à même de vous en parler,d'ailleurs n'hésitez pas les tags dans,les commentaires ça serait vraiment top,un jour de moyens pour se faire une,question réponse avant ce match at il,défendu google autour d'une vidéo ça,pourrait être vraiment sympa donc sur le,fait que clients viennent à nous on,n'est pas du tout sur le même type de,contenu et de façon de faire sur,snapshot on est là pour montrer à,travers des vidéos photos,selon représente cinémas restaurants,tout ce que tu veux on est une marque on,veut se faire connaître on fait de la,publicité que sur google on va se passer,sur des mots clés c'est les personnes,qui vont venir à nous donc on n'est pas,du tout sur la même stratégie il faut,savoir qu'avec google davantage c'est,que le client va être plus amenés à la,châssis parlante ils recherchent,chaussures pas cher c'est qu'il a envie,d'acheter des chaussures pas cher est ce,que tu vois ce que je veux dire donc,c'est à dire que lorsqu'il va taper il,va venir sur notre sit
After seeing the sixth section, I believe you have a general understanding of tiktok and snap chat ads
Continue the next seventh section about tiktok and snap chat ads
How to turn Facebook Ads into TikTok / Snapchat Ads
How to turn Facebook Ads into TikTok / Snapchat Ads
all right welcome everyone that's uh,joining this video today i'm going to be,going over um how to turn facebook ads,into snapchat tick tock ads and all of,that so uh we're going to get started,right now,so in order to save time i've already,found a couple of brands that i know,could,uh have potential and i'm going to show,you everything step by step what i think,about the ad i'm going to play the ads,and i'm also going to just you know talk,a little about it and explain so the,first brand i found was actually fluids,uh stress care,and these guys actually do a really good,job i mean i'm looking at their facebook,ads,and um we're gonna we're gonna play a,couple of these so you guys have a good,little understanding,control here,second of my day but now i feel so much,more relaxed and controlled everything,changed when i found these supernatural,bad soaps from the wood,i can feel super calm and steady for,days,the waves of uncertainty and stress i've,always dealt with,these soaks are the best they help me,feel so calm in their lives,yeah so in short it was a pretty good,video um it would honestly blend pretty,well into,uh tik tok,or even snapchat because,i mean if you watch the beginning of the,video you have little you know i guess,one of those relatable moments in the,beginning of an ad and that's really,what you want to do in a tick tock or,snapchat because you want to kind of,blend in,you want to blend in with um you know,with with the platform,so looking at these we're going to look,at a couple more of these ads so let's,look at this one for example real quick,started from the beginning,basically i was seeing these stress care,soaks all over my feet so i had to try,it myself and you guys it's insane how,well it works it literally refuels your,body with key vitamins and minerals that,fight of stress,seriously after 50 minutes of lying in,bed with these instantly relaxed all,right so i'm going to stop it right here,because it's it's it's honestly like the,perfect thing to put on tick tock i mean,look the beginning is literally this,okay so tic toc made me buy this and,according to her,and they're they're not even running,tick tock ads i,it makes me question like what are these,what are these brands doing like if if,you're from fluid or whatever and if,you're you know,looking into uh into advertising i mean,i think i think in the last couple of,months let me let me check what i what i,wrote earlier today so google,google and youtube's uh,cpm went up by a hundred and eight,percent,facebook ad cost increased by 89 and it,was already pretty expensive,so it went up,tick tock and snapchat also went up,however they went up way less,and they were already way cheaper,so um i mean if you're if you're used to,paying facebook prices you you there,shouldn't be any problem of moving,towards tick tock or snapchat i think,snapchat's actually even cheaper than,that and,on snapchat you can actually target,different,ios systems so you could actually target,people before the ios,14 update that apple released so,i don't know why companies aren't taking,advantage of it puzzles me to this day,but that's what we're going to talk,about today and we're going to try to um,dive dive down deep and and figure out,exactly what brands can find success on,tick tock or snapchat and that's what,we're going to do,so,so we're going to go into the uh,we're going to go into the next brand,right now let me find them,okay,all right so the next uh company we're,gonna be going over here is vibrance.com,um i'm pretty i think this is a,a newer company i'm not really sure i,know um,i know the founder of this company i did,a little bit of research into him he's,an interesting guy he's got a lot of,businesses going on,so he definitely knows what he's doing,but we're going to scroll down down here,if it loads okay,and,so they do have social medias they have,an instagram and a facebook and when i,go to that facebook,these are the ads they're currently,running,so we're going to look at a couple of,these ads and we're going to try to uh,to,to understand and see,if we could predict that they will find,success on tick tock and or snapchat so,we're gonna do one of these right now,i got it i want it all right all right,i'm gonna i'm gonna play from the,beginning full screen now we're gonna,watch this again,i got it i want it i got it,okay,do you see the trend here,there's a very interesting trend with,with companies,that simply,make tick tock themed,advertisements,which is,i mean it's already vertical,it's,it's it's clearly got the i wanna i got,it meme,it doesn't even it doesn't even feel,like an ad because there's nothing like,pushy or salesy about it it feels like,it'll blend in,right so,are these guys do they have do they have,a tick tock,let's check well according to their,website they don't maybe they do but,maybe they're working on it maybe they,have they haven't linked it in yet,whatever but we're going to look at a,we're going to look at some different,
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