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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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Tiktok App Promotion Ads I App Install Campaign I How to Run Tiktok Ads I Hindi I Urdu

hello everyone this is Usman from the,digital Direction,Tick Tock app install campaign your Tick,Tock at promotion campaigns so basically,Tick Tock app promotion campaigns app,install campaign similarly up Facebook,but there are a few different targeting,options available because Tick Tock is,most famous platform on gen Z,and especially video platform here so,let's start one by one okay,let's jump into my screen,before I start there are six steps which,is very important for you to understand,number one first of all optic Talk add,account your ad manager account create,then number two you will create a pixel,for tick tock for your app number three,you will create a campaign,four you will set up a head group number,five you will create the ad or you will,add the creative into the ad,and last but not least you will measure,the performance of your campaign so,let's start from my,ad manager account so let's go to ad,manager Tick Tock ad manager I just,click on The Tick Tock ad manager,so once you will log into your ad,manager accounts,so first you will go to uh,Assets in assets you will go to the,events before starting the campaign you,need to set up the app event so that our,company campaign,so number one up manage events,in many events you will have two options,here one is for iOS and other one is for,Android,apps you can connect with your apps,directly or otherwise I will create a,separate video how to connect your app,with the apps uh with the tick tock ad,manager,events which is already connected here,we will start a campaign so let's create,a new campaign here,once you will click click on the new,campaign you have two options again here,one is simplified mode and the other one,is custom mode,in simplified mode if you want to do a,little bit more automatic targeting or,less control then you will go for,simplified but I would suggest customize,mode,targeting or campaign so let's try this,one once you click on the campaign you,have all the campaign of options,available different objective has,different campaign so we are going for a,promotion campaign so let me click here,or then you have also smart performance,campaign so we'll go for app install,automatically,then iOS dedicated option we have which,we are not doing we are running a,campaign for uh Android so let's not go,into that one,can pick a name,just put,sorry so campaign name is test Android,okay then the rest of the setting will,be remain same,and we will continue,now we are in add group level,um add group level,for example,so this campaign is for Android so we'll,select my Android app,then you have placement option in,placement you have automatic or selected,automatically,platforms,it's better we will go for,selected platform and selected I want to,run add only on,Tick Tock to my backyoko and checkers,then you have advanced settings advanced,settings,video views downloads sharing content,NGS images,will be there creative type of automatic,creative optimization and then you have,custom targeting,then we will go for custom targeting,custom targeting I can select the,geography in geography I have further,language,in language I will go for English only,all languages,then I can,select the audience based on interest,and behavior Tick Tock automatically,audience,payment Financial Service app investment,money management bookkeeping so which is,all relevant to me if I want I can add,more for example I want to add any other,so I can add that otherwise I'll go for,and apply for this one,I can search for uh Financial,okay financial literacy is my one of the,requirements so I have selected,financial literacy so similarly I can,add more,interest based or similar interest I can,add more targeting Behavior I can add I,can add,hashtags there are so many options for,example I want to add,hashtag,fintech,I can add so many things so I'm not,going to change this one then I have,device targeting which I don't want to,do,then I have a daily budget option,minimum budget is 20 so I'll go for,twenty dollar,then I have option of,date starting date or end date so,scheduling so I want to run the ad what,time then day specific I will go for,specific time why because Tick Tock May,usually look,you have a late night Jada yeah,late evening so I'm not going to run the,ad in more morning time I will start,from like four or five o'clock onward,till,till 2 am so this is my audience,viewership time,then I have,optimization goal right now I'm running,first campaign so I will go for install,if I have more audience so I can go for,an in-app event specific event I can,create in my app and I can show the ads,to them,and then I can go for click campaign I,can also go for in-app event campaign,install and in-app even means somebody,will,click on my app and install it they will,go to specific page or specific event of,my app so right now is install only so,then we'll go for,cost lowest cost bidding CPM these are,basic things so let's not touch this,with this one and we'll move forward now,the n

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TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)

hey there andrew here hope you're all,well today we're going to learn how to,use tiktok ads effectively something i,haven't yet spoken about,on this channel so naturally you're in,for a value-packed one today,last year 74 of marketers,and businesses had no plans to invest,into tick-tock ads according to,a social media marketing industry report,so you're already two steps ahead of,your competition,watching this tutorial we'll be going,over five things today,why should you use tick-tock ads,examples of winning tick-tock ads,account setup tick-tock pixel setup and,creating,your ads as usual i'll leave timestamps,for all five sections for your,convenience and,any tools or resources i mentioned,throughout the video,i'll leave in the description box below,so go ahead and check them out below,so why should we use tik tok ads i mean,there are so many other ad platforms out,there right now,but because tick tock is so new there's,definitely pros and cons but let's go,over why you should use tick tock ads,and i'll be talking to also the,downsides of tick tock ads throughout,the video,arguably one of the biggest reasons,though to use tick tock ads is because,it's currently a,platform that is relevant in the world,of social media marketing it's really,important,to stay ahead of the curve and,experiment,within reason with new tools tick-tock,as is,exactly that it's a new and relevant,platform as of right now,tick tock ads has an extremely engaged,user base but this,may change in the future tick tock was,the most downloaded app on the apple app,store and has 2 billion total downloads,across apple,and google's app store now obviously,this doesn't mean,anything if the users aren't actually,engaged,but 9 out of 10 tick tock users access,the app,on a daily basis and spend on average 52,minutes on the app per day be careful,though because the cost per click of,tick tock ads is extremely high right,now,in comparison to let's say facebook ads,or snapchat ads,so the barrier to entry to just,experiment with tick-tock ads alone,isn't exactly low that being all said,it's worth at the very least,experimenting with tik-tok ads you can,use tick-tock ads to grow your business,get more customers leads or even just,grow your tick-tock profile and get,your engagement and following up in the,next few sections i'll show you a simple,strategy you can use to see if tiktok,ads works for you,and your business okay so before we jump,into creating our tick tock ads,if you're enjoying this video tutorial,so far be sure to give this video a,thumbs up,and also subscribe to this channel if,you're looking for more lessons around,digital marketing e-commerce and general,online business,i've got my phone here and before we,jump into those talk ad creation,i want to go over winning tick tock ads,you know,tick tock ads that actually work well on,my phone here i'll also leave it on,screen so you can,follow along and break down why exactly,these ads,actually work so well so let's start,with the first one and the first one,is a slurpee ad from 7-11 i believe,so as you can see here you've got your,standard,dancing tik-tok here with a brand and,product,integrated into the video so,you can see in the caption they called,it the slurpee,shimmy and the point here is to create a,social dance that gets picked up by,other tick tock users and becomes tied,you know to a product if the dance gets,picked up by a whole load of users well,the product also gets picked up too the,product being a slurpee in this case,if you have the creativity and the moves,you know this is a great way to promote,a brand or product but creating a,dance that goes with it but i know this,isn't for everyone,personally not my cup of tea so let's,move on to the next example,so the next example with this one it's,also straight,pretty straightforward they have,literally just,shown their apparel products overlaid,with a popular song and they've added a,direct,call to action button as part of the ad,which i'll show you how to do,later in this tutorial they have a,buttload of likes,at 200k plus for this specific ad alone,which means they most likely,ran an engagement campaign on tick-tock,but the point here is you don't always,need to have a really fancy you know,dancing tick-tock video to succeed so,this is an example of an ad that works,and it's just a very,simple uh you know apparel video the,next one is,from nike this one's pretty interesting,have you watched this,you know ad loan by itself you're,probably going to wonder,how the heck is this working how does it,drive customers to,buy anything or do anything wouldn't,blame you but,what's going on here is also genius and,can drive virality the goal here is to,get,as many users to repost this as a duet,as you can see here they've reposted it,you know they've got some,engaging dancing going on more people,that repost this as a duet the more,eyeballs,that see this ad and the more traffic,that comes through to your website,so as you can see here with tho

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TikTok Ads for Apps and Software: TikTok Ads NOT CONVERTING?

how do you create Tick Tock ads that,actually perform why can't most people,create a tick tock ad campaign even if,they have a great offer and product,hi I'm Nikki neisler and I have a large,following on Tick Tock I use this,expertise to create you paid ads that,actually convert,my name is Jack Richards and together we,run Studio intake a social media,advertising agency focused on user,acquisition for software web3 and app,startups and in this video we are going,to show you how to create viral High,converting Tick Tock ads,so why can't most people create a,profitable Ted Talk ad campaign there,are several reasons the first reason why,most people can't create a profitable,Tick Tock ad campaign is because they,are creating ads instead of creating,tick tocks I know this seems backwards,but in today's world people don't want,to see ads especially when they're,scrolling on social media they are so,tired of seeing ads that they will,scroll right past if it looks very,branded or templated this means that you,want the video to have a very user,generated content feel you want it to,just look like a normal video they would,be seeing in their feed,the next reason why most people can't,create a profitable Tick Tock ad,campaign is the lack of facial,recognition you want to have people in,your ads preferably their face the,magazine industry uses this deep,psychological principle and have been,using it for a long time if you go into,the grocery store the large number of,magazines have people's faces typically,taking up the entire cover of the,magazine this causes people to actually,stop and take a look at it the same,principle applies to digital advertising,people are scrolling so fast through,their phone that you want to catch their,attention by using someone's face faces,are much more memorable and actually,builds a genuine connection with someone,bonus points if you have a recognizable,Tick Tock influencer in your ad not only,will this get recognition where people,know oh I've seen this person before let,me stop and see what they have to say,but you can also Run The Tick Tock app,adds to that influencer's audience and,that will only improve your conversion,rates a more simple reason why most,people can't create a profitable Tick,Tock ad campaign is because their videos,aren't user or app friendly what I mean,by this is the algorithm and the viewer,have a very similar eye they want you to,make the video with 1080 by 1920,dimensions and you can't block the,bottom caption or the buttons on the,side or the navigation words at the top,additionally great lighting is a must,the footage must be well lit either from,natural light or from a ring light,even if you get the above right how do,you get someone to actually watch all,the way through the video,with short form content on the rise and,the very next video being then you'll,really enjoy it's hard to get someone to,stop their scroll and watch your video,if they don't like it even for a second,The Tick Tock algorithm is revolutionary,because even if you don't like the video,you're seeing right now there's a next,one you will probably like even more,waiting right below it and all it takes,is a quick swipe to get your next,satisfaction boost if your ad boards a,viewer for even one second they can,swipe on past this is why it's so,important to keep the viewer engaged,throughout the entire video especially,for your call to action at the end to,keep the viewer constantly engaged you,want to use new shots every two to five,seconds of different people places,things angles different text overlays,this really helps capture tension now if,you have nailed one two and three and,your ads are still not converting think,back to the principles of advertising,advertising and sales and marketing call,to actions are crucial so what are you,calling your visitor or whoever is,watching your ad to do is it to download,your app is it to learn more is it to,sign up to your wait list and how are,you doing that are you providing enough,value within your ad to get them to take,action and leave the dopamine hole that,is Tick Tock it's a pretty hard thing to,do actually so you really want to make,sure your ads are on point your,messaging is clear and concise and then,always split Test new ads new people,different scenery until you get,something that works remember those text,overlays we talked about earlier not,only do you want them to vary from the,beginning to the end of the video but,you went the very last one to be the,call to action if this all sounds like a,lot of work for you and you want to skip,over the trial and error possibly,wasting thousands of dollars on ad spend,and instead have a simple done for for,you solution Surefire way to get results,give us a call,thank you for watching until next time,have a beautiful day you're a beautiful,person thank you

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Google Ads Apps | Promote your iOS or Android App (2022)

Hello hello and happy Friday.,I hope you had a great week and learned a lot,,and that you are ready for the final session,of the Google Ads Fundamentals Boot, which today is all about ads.,We're going to learn how you can promote your iOS and Android apps with Google Ads.,Any questions you have, as always, just pop them in the chat.,Let's get started.,If this is the first time you're joining us this week,,and we haven't met before, a very special welcome to you.,My name is Christina, I'm a Google Ads Digital Marketing Trainer.,I've worked in the Google Ads universe for over 10 years,at all sides of the table.,As an account specialist at Google, in different in-house roles,,and for the last five years as a consultant running my own little agency.,So, my day-to-day working life probably doesn't look very different from yours,,working with clients and running campaigns.,But today, I'm your trainer. So, let's get started.,In today's session, I will be sharing with you some insights,on the latest developments in the app world,,we will explore how we can define the business value of an app,,and how web and app fit together in your marketing strategy, and lastly,,there will be some hands-on tips for implementing and optimizing ad campaigns.,So, why apps?,Today, as consumers,,we have more options than ever before when we want to get a product.,We can go to the shop and buy it there in the traditional way,,we can order it from a website and have it delivered to our house,,or we can use click and collect,,and pick up the product from a location near us,,we can call somebody to order a product,,or we can interact with a chatbot, or we can use an app.,And because we have so many options,,our shopping paths have become more and more complex.,That's a phenomenon we've heard a lot this week already.,And apps are playing an increasingly a bigger role in it.,Here is an example of a customer journey that involves an app,,and while it's certainly not me in the picture,,I've actually been through a similar process recently,,so let me tell you about it.,I bought myself a new pair of running leggings,,and I have a few brands where I regularly go to the stores,and that I usually buy from, so of course, I'm on the email list,because when I buy in the store, they also email me my receipt,so that I have it in a safe place,,and then they also can send me the newsletters,,but I'm also generally interested in the newsletters,,because they have sales, if it's my birthday I get a voucher, happy days.,So, I received an email from a brand when they had a sale on,,and I happened to need a new pair of leggings.,I went to the website to check out what was the offer,,found a few things I like and put them into my shopping cart.,And then got a notification saying, "Hey, if you use the app,,we're actually giving you an extra 10 percent of your purchase.",So of course, I went and downloaded the app to get the extra discount.,I continued shopping in the app until I get distracted,by my husband who couldn't find his shoes at the time,,so I came to the rescue and helped him,,but had forgotten about my shopping activities,until I got a push notification from the app that reminded me to check out,,and I finished my purchase in the app and got my new leggings.,Let's have a look at app users, and in particular, retail app users,to understand why the brand in my example,was so keen on getting me to install the app.,Not only do apps users buy more often,,up to 33% more times,,they also buy more items and even more expensive items.,So, app users are very valuable,,maybe even the most valuable users for retailer.,Mobile usage growth has been strong in the past,,and the COVID-19 has accelerated this even more.,Now, 91 percent of users use mobile devices to go online,,and we've seen a 70 percent increase in Q1 of 2020.,And from March to November 2020, in the US alone,,10 billion apps have been downloaded.,That's 9 percent more than in the nine months before.,And it comes to an average of 5 apps per person, per month.,Have a think,,how does your device app usage change over the last one and a half years?,Apps have transformed the way we interact with the world,,which is why users continue to use apps experiences,,now that the stores have reopened.,And why is that? What makes consumers choose a brand?,The number one season is convenience, followed by price,,and selection in the third place.,Take Amazon as an example, who have perfected all of these,,with prime delivery, easy returns, and no questions asked refunds,,the fast app, and so much more.,You have to make sure, your users have a great experience,because expect nothing else.,They want to find information fast, they want to act quickly,,and they want a personalized experience.,The demands on apps are high, so is their business value.,Let's a have look at how Google can help you promote your apps.,Promoting your app is important and can have three goals.,Firstly, you need to get discovered.,60 percent of t

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How To Setup a TikTok Ads Conversion Campaign

what is going on guys today i'm going to,be teaching y'all how to,properly set up a tick tock ad,conversion campaign,i'm going to be setting it this up for a,client so i thought i'd bring you along,for the ride,so let's get right into it as you can,see here we are,in the tick tock ad manager at the,dashboard level what we're gonna do,is actually click up here on campaign,and now that we're here all we have to,do is click on create,so for those of y'all that don't,understand how this is structured it's,basically a three-tier system you have,the campaign level,the ad group level and the ad itself,which would be the creative level,uh right now at the campaign level we,have five different advertising,objectives we have reach,traffic app installs video views and,conversions,for this specific campaign i'm gonna be,optimizing for conversions,one thing that i do suggest is keeping,your naming,as cleanly as possible um,this is going to help you understand,what campaign,which campaign is which and which ad,group is which and i'll give you some,suggestions on best practices,on how to actually label those here in a,second i'm not going to be split testing,at this level right here,the reason being is because i'm going to,be using automated creative optimization,for this which essentially,builds out an endless amount of ads for,me instead of me having to do it,manually,and it's my understanding if i do a,manual split test here,i can only use one ad in each split in,each ad group,so that's not something that i want i'm,just going to be doing that manually,down the line and i'll show you how i do,that and budget,we're going to be setting that at the ad,group level,click continue,awesome so as you can tell we have a,really shabby,ad group name i'm gonna leave that for,the time being uh,when i actually get further down the,line i'll come back and i'll edit that,and i'll show you why,but let's talk about placements when it,comes to placements i do suggest that,you,untoggle everything except for tick-tock,specifically,because as you can see right here right,off the bat uh vigo i'm going to go,ahead and zoom this,in why is that 80 oh my okay uh,vigo is only available in india hello is,in india as well,and pangol is in japan korea and taiwan,so those aren't countries that i'm,looking to target for this specifically,i'll give you a little bit more,information about what this product is,here in a second,or just right now so essentially what,i'm looking to advertise,is a um i'm sending people to an opt-in,page,and i'm trying to capture their name and,email uh the reason being,is simply because i'm it's a freemium,model it's a chrome extension,that helps college kids or kids,transitioning into college,better apply for colleges and get into,better colleges so that's sort of the,demo that i'm going after,and that's just the model of their,business now that being said we have to,select,our tick-tock pixel for those of y'all,that don't know what a tick-tock pixel,is,very simply put it allows you to track,different events and conversions on your,site,if you don't have this installed yet i,made a separate video on that and i'm,going to go ahead and link it down below,in the description definitely check that,video out beforehand,make sure that that's properly installed,because without that you won't be able,to track your campaigns you won't be,able to track the conversions on your,campaigns and essentially you're just,throwing stuff,up against the wall and seeing if it,sticks so,we're going to go ahead and select that,and just a brief explanation,as to how these events are set up it's a,two-step process so,one would be the page view which is this,link the opt-in form,and then the second one is the form,submission so the form submission takes,them to like a thank you page,and whenever they actually land on that,thank you page this event is triggered,specifically,so we're going to optimize for the form,submission because that's what we,want name just go ahead and name it,whatever your business name is,very simple one thing to note you do not,need a tick tock account to advertise on,tick tock,you just need a tick tock ad account,it's not like instagram or facebook or,anything like that,go ahead and upload a profile image same,thing just a profile picture that,represents your business,open that,awesome now category these next two,things,are really to allow tick-tock to further,understand,what your product represents what your,service represents,and who you're actually trying to target,so we're going to try and be as specific,as possible as to,what this product does so,let's go ahead and go here to education,and training,and again this is going to be totally,contextual to the nature of your,business what you're selling what you're,offering,all that stuff so just keep that in mind,but for this i'm going to go ahead and,select university education,and when it comes to ad tags one thing,that i do encourage you all to do,is just test guys like stra

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How To Install TikTok Ads Pixel On Shopify (The Easy Way!)

you're just about to get started with,tick tock ads or you've already started,with tick tock but you want to make sure,that you install your tick tock pixel,the right way with your shopify store so,very simple today's video i'll be,sharing with you exactly how do you make,the perfect connection between your tick,tock pixel and your shopify store to,make sure that your conversions are,reported properly and that the algorithm,works in your favor,let's get straight into things you're,going to want to head to your back end,on your shopify store then you're going,to want to click on add apps bottom left,and then from there you're actually,going to want to open up the shopify app,store so from there i'm going to just,search simply for the tick tock pixel so,let me search for that and then you're,going to have a tier d tick tock app so,once i've clicked on it i just want to,click add app and then i want to add,that to my store all right so once i've,clicked that i'm going to see right here,you know this app needs to access,customer and store information edit,customer and store information which is,normal that's what we want and need so,top right you're just going to click on,add sales channel okay and then as you,can see right here you're gonna have,your grow your business on tick doc so,this is what you wanna do you see it,right here optimize marketing campaigns,creative made simple and one click pixel,installation which is what we wanna do,so from there you're going to click set,up now so first of all it's going to ask,you to connect a tick tock for business,account if you haven't already head over,to business.ticktalk.com,and then follow the instructions to,create your account once you've created,your account on business.ticktalk you,want to head back to shopify and then on,connect takedown for business you want,to click connect then it's going to,prompt you to actually enter your,information so you want to log in with,your new tick tock for business account,that you just made by the way whenever,you make a tick tock for business,account and then keep in mind this is,different than the regular tick tock,account to which you post your organic,post on the platform or use within the,app this is a separate type of account,but once you create your tick tock for,business account you could actually link,it with your tick tock profile which,here you can actually click log in with,tick tock and then log in with your tick,tock profile if it already has been,connected to a ticked off for business,account or simply enter your tick tock,for business account information so once,you log in it's actually going to ask,you you know tick tock for business you,want to connect your ticked off for,business account with shopify you just,go yes you click connect and you make,sure that at the top where it says so,you see a little bit of a purple icon,right here and with some blur that,information you want to make sure that,this actually says the same number that,you would see if you had a tick tock,business center so if i head back to,business.ticktalk.com and i'm logged in,i'm going to blur that out right now on,the video but you're going to see,actually at the top you should see the,account name and an id and you just want,to make sure that to double check that,this id and account name is the same,that you see right here on your shopify,store then it's going to bring you to,your tick tock ads manager it's actually,going to ask you to connect your tick,tock ads manager so if you've made a,tick tock business center account,usually you should have an ads manager,account paired with that account by,default if for some reason you don't see,anything right here you actually want to,head over to ads.ticktalk.com,and from there you want to make sure,that you log in with your tick tock for,business account and then you would be,prompted to create an ads manager,account for your business but usually,it's actually done by default when you,make a tick tock business account now,under data sharing you actually don't,want to click on maximum you always want,to make sure you click on maximum so,standard and enhance are no good not,going to give you enough data and,they're not going to feed it to,tick-tock pixel correctly so you want to,make sure you click on maximum and then,as you can see i've never created the,pixel for that specific ads manager,account which should be the case if,you're watching this video it means that,you've never made a pixel yet so by,default you're going to see a new pixel,being created for you by shopify so,they're going to call it the name like,this right here so tick tock pixel for,shopify you know a bunch of numbers and,then create it on the 29th of july so,once this is done once you make sure,you've picked a maximum and then you see,a pixel name being created right here,you can actually hit confirm at the,bottom right and then once this is all,done you should see a green check at the,end of every single step that you've,

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TikTok Campaign Objectives

unless this is your first digital,advertising campaign you're probably,familiar with campaign objectives,because most of the platforms have them,basically when you create a new campaign,you opt into a campaign objective that,tries to tell the platform what you're,trying to achieve with that campaign,some of them could be around brand,awareness they could be around traffic,to your website or conversions there's a,lot of different ones to choose from and,tick tock is no different so with this,video i want to walk through the handful,of campaign objectives available on the,tick tock ads platform as of january,2022.,in the tick tock ads manager when you go,to create a new campaign the first thing,you're going to do is choose your,advertising objective and here at the,top we can see the different categories,of objectives that we'll end up going,through today we're going to go in order,from left to right so we're going to,start with the awareness campaign,objective which is reach and then there,are five different campaign objectives,for the consideration stage and then,there's one for conversion so let's go,ahead and start off with the reach,campaign objective,effectively what we're trying to do with,this campaign objective is to show your,ad to the maximum number of people that,we can on the tick tock ads platform,once we've selected that campaign,objective we can scroll down and adjust,any of the campaign settings down below,here we can adjust our campaign name,you'll see that it defaulted to reach,and then a bunch of numbers you can,create a split test with this campaign,and you can also set up a budget limit,or no limit if you would like to do that,overall the campaign settings are pretty,limited for a reach campaign as we go,through future campaign objectives,you'll notice there's the option for,campaign budget optimization where you,provide a campaign level budget and tick,tock will determine which ad group gets,the budget based on performance on any,given day trying to maximize the,objective that you're reaching for reach,campaigns are one of two campaign,objectives that do not have campaign,budget optimization available the other,is going to be video views as we go,through the other objectives i'll talk,about this a little bit but i did want,to give a heads up that reach does not,have the ability for campaign budget,optimization let's go ahead and click,continue and get to the ad group,settings the first option we have is to,choose the placement that we want our,ads to show up on tiktok has a number of,different placements available but reach,campaigns are only eligible for,tick-tock on the main app in a later,campaign objective that has the full,rundown of all of the placements i will,give more insight on placement targeting,and refer you to another video where we,give even more detail on how to choose,those but for now just know that reach,campaigns can only be shown on tick tock,which likely is what your goal was,anyway so as we scroll down now we can,start to get into the creative type,which we have the option to have,automated creative optimization this is,going to be a setting that is across all,of the different campaign objectives so,i'm not going to go into that similarly,i'm not going to talk about all the,targeting available for each of these,different campaign objectives they are,all the same you can add in your,audiences based on the lists that you've,created you can adjust the demographics,based on country gender age languages,and then you can layer in any interests,and behaviors to your heart's content,based on how they interact with certain,videos creators all that good stuff as,well as different devices what i'm going,to focus on for this video instead is,going to be the specific differences,between the campaign objectives i've,stopped on budget and schedule but,mostly that was just to catch my breath,because all of this is going to be the,same for all the different campaign,objectives as well you'll be able to,choose your budget schedule and any sort,of day parting for all of the different,campaign objectives that we have,available the section that i do want to,discuss is this bidding and optimization,portion because this will be different,based on the different campaign types,that you use on a reach campaign the,optimization goal is you guessed it,reach which again is trying to show your,ad to the maximum number of people and,the next setting we have available is to,try and curb any of the worries that,people have about trying to serve your,ad to the maximum number of people,that's a frequency cap reach campaigns,are the only campaign objective on tick,tock with a frequency cap and we have,three different options you can show ads,no more than three times every seven,days effectively three times a week or,if you're going to look at a frequency,number on facebook let's say that number,would be no more than three anytime you,look at the last seven days worth of,data you can also choose to s

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