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TikTok Business Model - What Makes It So Popular

tick tock is all the rage right now and,it's pretty equally divided between,those who swear by it and say that it's,the next big thing and those who dismiss,it has been just another cyclical new,social media platform fad oh and there's,also a third group those that deeply,hate tick tock like the US government,and Reddit CEO Steve Huffman who called,it a truly terrifying fundamentally,parasitic spyware boy that escalated,quickly,but tick tocks popularity can't be,denied at the time of this recording,tick tock has been downloaded almost 2,billion times on App Store and Google,Play and keeps climbing ranks on all the,other metrics such as monthly and daily,active users for example tick tock,already surpassed Instagram users in,India and India is also where most of,its new downloads are coming from but,make no mistake even though tick tock,hasn't yet reached the same proportions,in USA and Europe it's just a matter of,time because it's experiencing the,nominal growth Facebook last saw,Instagram reels and YouTube shorts are,all attempts to compete frontally with,stick talk but they will have a lot of,trouble because of a specific business,model innovation that gives tick-tock a,competitive edge that other platforms,aren't able to reproduce in this video,I'll explain what tick tock is how it,works how it makes money whether you can,make money from it and of course what is,that secret business model ingredient,that makes it so popular let's go if you,never heard about tick tock it's time to,come out of your cave you for sure have,seen videos from tick tock even if you,never use the app every time you watch a,compilation of viral videos on YouTube,or your favorite TV channel pay,attention to the corners of the videos,that are played chances are you'll,notice tick tock logo meaning that the,video comes from tick tock and you can,also see the account ID of the creator,next to it,tick tock is owned by Chinese artificial,intelligence company called buy it dance,and of course this is a huge problem but,back to that topic later in 2016 by to,dance launched due in a Chinese version,of tick tock and in 2017 it launched the,current tick tock for international,audiences that same year by the dance,just an app called musically for just,under a billion dollars this app was,popular in the United States and it was,mostly about lip syncing meaning that,users would record videos of themselves,singing to a superposed original music,track a year later in 2018 bite dance,merged tick-tock with musically and by,doing so introduced Tik Tok to an even,bigger worldwide audience and it's true,that a lot of tik toks original growth,was fueled still by those lip-synching,videos but in the meantime things,changed these days,Tik Tok is pretty much anything that an,app where you post short videos can be,there's no limitation to the kind of,creative content that you can find there,and it's pretty addictive and,entertaining as any multi-sided platform,Tik Tok offers value propositions to all,its customer segments which are the,viewers the creators and the advertisers,and even though Tik Tok was made popular,by teens there are now all age groups on,it as usual,teens want to hide from their parents by,going to new platforms but by doing so,they make it the new cool thing and so,everyone older eventually flux there as,well you can run but you can't hide,so tic toc is a video based feed that,you scroll and entertaining content is a,value proposition for the viewers but,it's not that simple,here we're talking about tailored,entertaining content and I'm not saying,this lightly remember bite dance is an,artificial intelligence company at its,core and they create powerful algorithms,you will be shown content that you like,and the more you watch the more you'll,see content that you like chances are,you'll never see same videos as your,friend for example so you kind of flaw,it in your own content universe and it's,not like Netflix where you are presented,with a choice of shows that you'll,probably like but you still have to make,that choice,no on take top you don't need to do that,you just scroll and watch hours and,hours of videos that are shown to you,another value proposition for the,viewers is that tick-tock is friendly,or should I say innocent unlike on,Instagram where you usually follow,people who polish every single post hide,their flaws or even leave fake,on tick-tock you like and celebrate,people for being themselves with their,flaws and their cringe Ness a lot of,tick-tock creators don't take themselves,seriously and it turns out that viewers,like it because they can relate,tick tock celebrities are often just,being themselves all of this makes the,app addictive but it's design pushes the,addiction even more so when you want to,finally stop scrolling and exit you need,to press the exit button twice to,confirm because after you press it once,tick-tock will squeeze in one more video,for you to see like I'm so sorry you,didn't like the previous vide

The above is a brief introduction to tiktok business model ads

Let's move on to the first section of tiktok business model ads

How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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How to Run TikTok Ads 2022 | Grow Your Business With TikTok

in this tick tock advertising tutorial,i'm going to show you exactly how to run,tick talk ads for business so you can,get more traffic more sales and more,customers on what is arguably one of the,greatest advertising opportunities,available right now and that's true,whether you're doing e-commerce or drop,shipping you have an online business,you're a local brick and mortar store,you're a creator who wants to grow your,influence or pretty much anything else,you can think of this is because at,least right now while tick tock ads are,still relatively new and undiscovered,you can tap into a market on one of the,fastest growing social media sites on,the world with over one billion monthly,active users and with eight new users,joining tech talk every single second,pretty much doesn't matter who you serve,you're likely to find a large portion of,them right there on the app and actually,let's talk about that for a second,because the age thing is usually the,biggest objection people have to,advertising on tick tock and that's cool,i get it after all when tick tock first,came on the scene it did appeal to a,younger demographic but that's how every,social media platform works and will,continue to do so well into the future,it starts young and then it ages up over,time i mean hey there was a time not,that long ago when facebook was only,available to college students and now,the average age of a facebook user in,the us is 40 and a half years old so yes,if your target market is gen z then tick,tock is obviously a no-brainer for your,business especially now that tick-tock,has surpassed instagram in regards to,popularity among gen z users but a,recent report by hootsuite found that a,tick tock ad could potentially reach up,to 50.3 percent of adults in the us a,total of 130 million 962 000 and 500,people that's a lot of people and tick,tock was the most popular app downloaded,in 2020 and 2021 and yes while the,majority of people do go to tech talk,for entertainment it's not all fun and,games according to tick tock's what's,next report topics related to investing,cryptocurrency and all things finance,grew 255 last year and there's also an,active and rapidly growing personal,finance community on the app and as for,whether tick-tock ads are worth your,time or not from a business perspective,consider this tick-tock is now the,number one app for driving consumer,spending beating out tinder for that,number one spot and it just keeps,growing from there last year consumer,spending on tick tock increased by 77,up to 2.3 billion dollars and the best,part of tick tock ads is that you're,able to tap into all of this market,without spending the time and energy on,a longer term organic growth strategy so,let's dive into the details on how to,make that happen now,tiktok ads operate like pretty much any,other kind of social media ad so if,you've run facebook ads or instagram ads,or google ads or youtube ads before the,whole process is going to look pretty,familiar that said there are a few key,differences when it comes to setup and,targeting and placements and designing,your overall ad for maximum,effectiveness i'm going to go through,this pretty quickly so feel free to,pause,as we go along or don't be afraid to go,back and re-watch it again as you go,through the process setting up your ads,for yourself step one is obviously to,create a tick tock advertising account,which fortunately is incredibly easy all,you need to do is go to get,started.ticktalk.com,click start now and then enter your name,and your email and your other details in,order to set up your account step 2 is,to create and install your ticktalk,pixel the way to do this is once your ad,account is set up simply go to your ads,dashboard then click on assets then,events then create pixel a pixel is,important because it enables you to,track conversions and different events,on your website not to mention then,being able to use that data to create,custom audiences on tiktok ads manager,who you can retarget in the future it,also helps to improve your tiktok ads,performance by optimizing your ads and,delivery to only be shown to those,people most likely to take action once,that's done you're pretty much ready to,get started creating your very first,campaign so click the create a campaign,button and then choose your objective if,you've run facebook ads or instagram ads,before this is going to look very,familiar and just like with facebook ads,the objective that you're going to want,to optimize for 90 of the time is,probably around conversions essentially,this is optimizing your ad in order to,get someone to take some kind of,specific action whether it's to make a,purchase or to complete an application,or to download a lead magnet to keep,things simple today though i'm just,going to choose video views give it a,name of adam's tick-tock tutorial,it's very original i'm going to leave,the split test feature off for now but,this is definitely something you're,going to want to do when you se

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Master TikTok Marketing For Your Business | Go Viral & Increase Sales Quick!

you probably see a tiny little gorilla,figurine,i see,harambe,someone who must be protected at all,costs,which leads me to today's topic,tick tock,a beautiful segway am i right as of last,month tick tock beat out youtube for,average watch time in the us and the uk,so if you've been thinking about adding,tick tock to your business for social,media marketing the time to do it is now,if not for me,for harambe especially if you're,interested in capturing the attention of,the gen z audience what's up it's jamal,from hubspot in this video i'm going to,show you how to get your business on,tiktok today so you can start to grow,your audience with all the tools and,techniques already being used by some of,the biggest brands if you want to learn,more about the current state of social,media marketing download hubspot's free,social media trends 2021 report the link,is in the description and while you're,there be sure to subscribe to this,channel and ring that notification bell,even if you don't have tiktok on your,phone you've definitely felt its impact,from the mel crate challenge,to that guy on a skateboard drinking,cranberry juice while fleetwood mac is,playing many of the biggest viral,moments of the past few years got going,on tick tock no wonder tick tock was the,world's most downloaded app in 2020,beating out both facebook and instagram,and it remains in the number one spot,with 2.6 billion downloads since it,launched in 2016. so if you haven't,already it's time to download tiktok and,start using it for your business where,to begin well first you need to properly,set up your profile start by going to,manage your account in settings and,select switch to business account this,gives you access to specialized features,like enhanced metrics a business content,guide and music approved for commercial,use when setting up your profile photo,and bio there isn't much of a difference,from other social media accounts use,text emojis and hashtags to briefly,describe your business ticktock also,lets you include one url in your bio,just like instagram that space should be,your homepage or use link tree if you,need multiple links tiktok also lets you,link your profile to your instagram or,youtube account with a separate cta,right next to the bright red follow,button that,is some premium real estate,and it's kind of a flex on tick tock's,part they're basically just like go on,leave our platform,they already know they know we love it,so now you're all set and ready to start,tick-tocking but what are you gonna post,like all social media you don't just,want to start posting willy-nilly tiktok,is a video first platform which means,you need a content strategy for creating,a steady stream of attention grabbing,clips,like any marketing strategy you want to,start with considering your user,profiles some content might work great,for tick tock as a platform but does it,connect to your audience at the same,time you need to make content that,performs well on tiktok so spend some,time researching what other businesses,in your category do to earn followers,engagement and if you take nothing else,away from this video please do not be,cringy there are so many brands that,think that they get it and they don't,get it just you know maybe ask young,people a little bit what they do you,know i'm saying look at what young,people do you know tick tock makes this,easy with their video showcase tool,which lets you flip through the top,brand videos in terms of number of likes,and levels of engagement as well as the,most liked videos from all creators this,is a good starting point but you'll want,to do some deeper research into your,immediate competitors to really get a,sense of what's possible once you have,some ideas as to what kind of content,you want to make start creating a,calendar it's generally recommended that,brands post on tick tock one to three,times a day to maximize engagement this,can seem like a lot but remember that,not all your tick tocks have to be award,award-winning masterpieces,and i know this because i,tried to do that myself,sundance hasn't called me unfortunately,out of all the social media platforms,out there tic tac is the most casual,meaning you can post authentic moments,from your business without turning every,15 second video clip into a major,production according to tiktok's own,research the number one reason users,report going to tick tock is to lift,their spirits so keep things light and,entertaining want to see a good example,this tick tock from chipotle is nothing,more than a smartphone video of someone,dipping their quesadilla in guacamole,while song sings about dipping a,quesadilla in guacamole,that's it,that's the whole thing doesn't need to,get more sophisticated than that,literally people eat this stuff up,you know they're gonna get,puns yeah one of the fundamentals of,tick tock is the way it lets users play,music over their videos for that reason,dance trends or other music-based,content dominate the platform if you,w

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Do you need a tiktok business account to run ads

on Tick Tock you can choose to have a,personal account or a business account,Tick Tock is building more features for,your personal accounts to help their,creator Community find more ways to,express themselves they are also,building more commercial features to,help the business Community make Tick,Tock a part of their overall business,strategy but do you need a tick tock,business account to run ads,before you know that you must want to,know the most important thing which is,different between personal accounts and,business accounts so first talk about,personal accounts a personal account is,a self-serve ads account you have,complete control over your Tick Tock ads,campaigns from adding balance set up,campaigns to optimizing Tick Tock ads,campaign in addition you must also,contact The Tick Tock support team by,yourself to assist and resolve issues,related to your ads personal accounts,give you the flexibility to experience,stick talk in different ways they are a,good choice for watching and interacting,with other people's content you can do,things like check out videos on your for,you feed use the search tool to find new,content to watch follow other people and,favorite hashtags to watch content,you're interested in creating your own,content for other people to enjoy with a,personal account you also have access to,Advanced Creator tools these tools help,you learn more about the content you,create and what your audience enjoys,this can help you build a community as a,Creator a few things you have access to,with a personal account more music and,sounds with a personal account you have,access to both sounds and Commercial,sounds business accounts only have,access to commercial sounds which is a,library of free sounds so you can use,your content for commercial purposes,change your account to private you can,change your account to private so only,users you approve can follow you and,watch your videos be eligible for the,monetization features in The Tick Tock,Creator Next program Creator next is a,program designed to help Tick Tock,creators monetize as they grow their,communities if you qualify Creator next,will get you access to features and,tools to help you grow on Tick Tock some,features within Creator next include,Tick Tock Creator Marketplace Tick Tock,Creator Marketplace is the official,collaboration platform to connect Brands,and creators on Tick Tock with Creator,Marketplace creators can collaborate,with brands on paid campaigns Tick Tock,Creator fun Creator fun helps support,creators looking for an opportunity to,be rewarded through their content top,advantages there is no cost to use an,account to run Tick Tock ads campaigns,be proactive in controlling your budget,goals and choosing the right advertising,form more flexibility in optimizing the,campaign controlling the effectiveness,of the ad this advantageous you must,manually set up everything by yourself,to run ads before we continue I spend my,hours and hours on this video so make,sure to like And subscribe I appreciate,it thanks back to the video Tick Tock,adds campaigns with large budgets,require High skill and experience it,will take a long time to get support,from Tick Tock and solve problems during,the ad running process some location,cannot Target let's talk about business,accounts both types of accounts have,features to help you create and promote,your videos like going live on Tick Tock,going live is a way for people on Tick,Tock to connect directly with their,audience in real time note you must meet,Tate's requirements and have a certain,number of followers to be able to go,live General analytics and show insights,into how your videos are performing you,can choose to see an overview of your,videos like video views profile views,and follower counts how your individual,videos are performing and learn more,about what content engages your audience,like your follow account over time and,total likes comments and shares note you,must have posted at least one public,video to access analytics learn more,about your analytics on our creator,portal or on our Tick Tock tutorial,series promote promote is an advertising,tool you can use in your Tick Tock app,that can help you do things like get,more people to discover your videos,guide more people to your website and,improve your chances to gain followers,Creator portal Creator portal is a place,for creators to learn more about things,like the basics of getting started on,Tick Tock connecting with your audience,and best practices for your videos a,website link on your profile personal,accounts that meet certain requirements,and business accounts can post a website,link on their profile now you know the,difference it's easier to chose but,anyone whose primary goal in Tick Tock,is to promote their business either a,product or service should use a business,account that's it subscribe

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TikTok Business Model Explained

in this session i want to show you a,very interesting business model which is,called tick tock,we're gonna see why it's so interesting,and why this combines sort of the social,media platform,features that we saw so far,and way more than that,now,you might like or not social media,platforms in reality tik tok is pretty,interesting because it actually combines,several elements of a social media,platform in a single platform to make,the content on top of it extremely viral,now tick tock the the main angle of the,social media platform is that it,combines music social media creativity,and all together an ai system that,actually,generates,user recommendations and it has a,continuous scroll through a sort of,discovery tab that you can go through it,forever so pretty much is just like,the the usual mechanism of social media,platforms like facebook or twitter where,you have actually a feed,which is the most engaged,engaging part of the platform where you,can scroll forever so you have sort of,this mechanism and just like in a slot,machine,you know mechanism you can go you can go,forever but in the case of a tick tock,things are even more amplified because,this discovery tab so this uh continuous,um scrolling feed is actually very very,engaging,first of all because it incentivizes,users in using a default music on the,platform by sharing you know dances,challenges so it's it's very interactive,so it you know incentivizes users on the,platform to use underlying music to post,their,you know their stories and at the same,time it also incentivizes users to,actually interact with each others,through like for instance challenges or,by using the music or like for instance,the,audios from other users so you can grab,user generated content on top of the,platform to generate new uh new store,new stories within tik tok and also it's,very interesting because it makes it,very easy to generate video content so,remember that with traditional social,media platforms like instagram or,facebook they made it very easy for,users to actually post their pictures on,the on the internet instead the tick,tock is a video native platform with a,short term form video contents that can,be posted on top of the platform by,using leveraging music and you know,dances challenges and so on and it's,very interesting because tick-tock,leverages an ai system that provides,this discovery a mechanism within its,own feed that can go forever it's global,because for instance uh of course it's,going to be based on the country where,you are but but on the other side it's,going to be based on the engagement that,you have so based on the engagement this,feed can co populate with stuff that,comes from anywhere in the world so it's,extremely extremely viral content this,is what makes up uh you know the,tik tok business model which just like,any other social media platform is an,advertising based machines and it's uh,you know very very engaging whether you,like it or not,this sort of platform is not only,stealing market shares from existing,social media this is something new so,it's something that combines,entertainment social media uh gaming uh,you know and many other things so,tick tock potentially is a competitor,of many other companies like from,social media to for instance other you,know um platforms like youtube or even,like search engines like google because,if you spend less time on on a platform,to spend more time on tick tock,automatically this will become a you,know competitor in terms of attention,so,this is uh why it's very interesting to,look at the tiktok business model,because again it's an ai driven system,that powers up this continuous free you,know a scroll,feed that you can use,to to a watch,post from other users you can reuse some,of this content to generate your own,stories so it's a mobile native video,native short form native and it's uh you,know generated in a way that makes it,very very um you know engaging for for,users

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The Tik Tok Business Model and Why They’re So Successful

from whatsapp to instagram snapchat and,now tick tock,every few years a new app emerges that,redefines,the way we use social media 2020 appears,to be the year of tick tock,and i'd be surprised if you haven't,heard of the app,kids love it celebrities love it and,everyone else says it's a waste of time,whichever side of the divide you are on,there's no denying tick tock's,popularity,a mix of music lip syncing and micro,video content,tiktok is not an easy platform to,understand at first,this is why it is still undiscovered,territory for most people over the age,of 25.,if you ask me i'd say tiktok is a,glimpse into,what it means to be growing up in,today's hyper-connected world,in this video we will run through the,history of tick tock its business model,and why it is so successful stick with,us,to get started here are some interesting,facts about the app,as of late 2019 tick tock has over 800,million users worldwide,this number has since exceeded over a,billion in 2020,thanks to the global pandemic and more,people have free time to play around,do you also know that the tiktok app has,been downloaded,over 1.5 billion times worldwide,about half of the absolute global,audience is under the age of 34,with 26 percent of all users being,between 18 and 24 years,on average people spend 52 minutes per,day on the tiktok app,with that out of the way here's how,tick-tock started,you're wrong if you think that tic-toc,is a product from one of silicon,valley's,20-somethings it is actually the,mastermind of 35-year-old,zhang yiming a chinese developer,zhang started his company by dance in,2012,it launched as an online news service,that relied heavily on artificial,intelligence,a few years later he went on to create,tiktok and du yin,the chinese version of the app thanks to,the international appeal,of tiktok his company has seen a,blistering growth,in fact according to forbes he is worth,over 16 billion dollars,this makes him the 10th richest person,in china,now before tick tock there was music.ly,in 2014 the social media app became,incredibly popular with those in the age,bracket of 13 to 18.,the most popular use of the app was to,create videos of users lip syncing,and dancing to popular songs by mid-2017,the app had over 200 million users,meanwhile a chinese app developer,decided to create a rival app to,musically,in 2016. his app was called du yin,here's a fun fact duyan was initially,launched only in china,it was renamed and rebranded to tiktok,for better international appeal,within a year dooyin had more than 100,million users,in later 2017 by dance moved to acquire,musically for a fee of 800 million,dollars,and in 2018 both apps were merged under,the name of tiktok,the unified brand and user base held the,app grow very quickly,by early 2018 tiktok had become the most,downloaded app on the app store,surpassing the likes of instagram,whatsapp and youtube,according to the 2019 internet trends,report,chinese internet users spent more than,600 million,hours per day watching short videos and,this brings me to my next point,why is tick tock so successful,one short form entertainment let's be,honest,unless it's a movie of james bond or,john wick nobody likes long videos,the attention span of an average human,is around 8 seconds,this means that most individuals who,seek on-the-go entertainment,are probably not interested in a,two-hour video the short nature of,tick-tock content,makes it easy to consume on the go the,app primarily shows video content that,is 15 seconds long,if you open tick-tock you'll be greeted,by a whirlwind of amateur videos,mostly of teenagers lip-syncing to music,or sharing something about their day,romantic crush or school life while,there is an option to share videos,up to one minute long there is no option,for longer form videos,once opened there is a bottomless feed,of 15 second videos to scroll through,because the videos are so bite-sized,they can easily be consumed,any and everywhere on the train at work,on the street and of course in bed,as a matter of fact the company had to,roll out an anti-addiction system,to remind users when they've spent too,much time on the app,2. catering to variety and helping,creators grow,tic toc has been able to expand its,global appeal to capture the interest of,both brands and celebrities,from the likes of actor will smith to,influencers like gary vaynerchuk,individuals and brands are coming on,board,needless to say that it has been proven,that video content performs better than,text and images,if you ask me i'd say the biggest draw,of tick tock is the ability to post just,about everything,humor dance comedy life hacks food pets,fitness travel pranks and stunts,virtually every category is open,and gaining huge attention while,entertainment seems to be the primary,attraction at the moment,there is an increase in educational,aspirational,and business oriented content there's,room for everyone to grow,as long as they can adapt their content,to a short form video model,anot

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TikTok Ads For Business - Secrets To Go Viral!

- Are you using TikTok to grow your business?,If you didn't answer yes or you're like,,um, am I supposed to?,Then make sure to keep watching,so you can see exactly how and why it's an amazing app,for business success.,Hey, everyone, it's Rimi from HubSpot.,Welcome back to the channel.,Make sure to subscribe and click the notification bell,for more videos like this.,So TikTok has completely taken over,the social media world,,and it's quickly becoming people's favorite app.,It's actually loved by so many that you might've noticed,other platforms rolling out features to compete with it.,Features like Instagram Reels or YouTube Shorts.,Yeah, it's not a coincidence that other apps are picking up,on the fact that short form videos are just trending more.,So today I want to talk about how you can use TikTok ads,to grow your business.,I also have a free social media trends guide,that's jam packed with helpful information from experts,to show where you should either invest,or pull back your efforts on social media.,It has insights from companies of all sizes.,So no matter how big or small your business is,,you're going to see what industry leaders have to say,on what has worked for their social media success.,You definitely want to get your hands on it.,So I'll have it linked in the description box below.,So make sure to check it out.,HubSpot also has a free certification course,that you can take to basically become a pro,in creating a social media strategy.,Once you get your certification,,you'll have all the social media information you'll ever,need to grow your brand.,So I'll have that linked below as well.,TikTok is unique because it allows brands to be more human,,fun, and witty with their marketing.,Almost 50% of TikTok ads strike an emotional cord,so it's really the best app to keep things real,and relatable with your audience.,The best part about it is,that the competition is still pretty low.,So it's not that hard to grow your page,and possibly even go viral,if you're uploading consistent quality content.,Right now, it's available in 154 countries worldwide,and has over 130 million active monthly users,in the U.S. alone.,So let's talk about the kinds of ads that you can create,on TikTok.,There's in-feed ads, top view ads, brand takeover ads,,branded hashtag challenge and branded effects.,In-feed ads are typically what you'll see most businesses,using to promote their brand because they allow,for more engagement from TikTok users.,People can actually like, comment and share these.,They also have a CTA feature where you can direct people,to a landing page, a different account,,or even an app download.,Top view ads are what users see at the top of their,For You page before the mindless scrolling begins.,This ad format lets you have your video be up,to a minute long, so they're really great,for brand awareness since they guarantee a wide reach,and a high number of impressions.,The key to these kinds of ads is to make them really,creative and engaging so that it leaves a lasting impression,on people.,Brand takeover ads are kind of similar to top view ads,,except with these users can't like or comment on them.,These also appear first thing, once you get on the app,,but they're going to be a lot shorter,,or even just be like a static photo rather,than a 60 second video.,Usually larger brands use these because they're really great,for directing people to internal or external landing pages.,Branded hashtag challenge ads are different,because these are a lot more engaging.,These allow for creators to use your branded hashtag,in their own video caption,,which in turn brings more awareness to your company.,It makes it really easy for users to connect,with each other, but also with your brand.,You'll usually see these on the discover page,in the form of a banner at the top.,A company that recently used this kind of ad was Pizza Hut,,and they created the hashtag "ForYouPizza",to encourage people to share their own pizza recipe.,And then one lucky winner would get the opportunity,to have their recipe featured,on the Pizza Hut website nationwide for a limited time.,Lastly, branded effects ads.,With these, you can create your own effects, filters,,or stickers for people to use in their videos.,And again, these are going to be really great,for giving people the opportunity to actually engage,with your brand, rather than just watching an ad from you.,TikTok is doing a great job in helping brands engage,with their audiences in multiple creative ways,while still giving you the results that you're looking for,to grow your business.,What I love about TikTok is that you can get on it,and not be bombarded with overly produced content.,So even if you're just a small business wanting,to get started on the app,,you can literally create an iPhone quality video,and still have a massive reach and increase your sales.,TikTok is known to be where a lot of trends come from.,So once you see a new trend happening, take advantage of it,,get cr

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