How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
hey guys my name is francisco valenzuela,i'm a media buyer and for the last five,years i've been focusing on affiliate,marketing and this year only i've been,able to generate several figures without,my affiliate marketing business,and in this channel i,my goal is to help you guys build your,successful affiliate marketing business,talk about getting better,personal improvement,and all that good stuff but today we're,going to talk about how you can optimize,your youtube campaign so you can get,better results and it's very important,that you stick to the end because the,information that i'm going to share with,you is very important for optimizing,your ads okay,so,if you want to join the community i will,drop the discord channel discord link,tunnel in the description because the,the community there is very active and,you will learn a lot for from people,that are actually running ads okay,so,how to optimize your youtube campaigns,and first of all if you're already,running ads you should be,know,how to,how to see where your ads are being,showed okay because we that's one of the,most important things that i that i,check when i want to optimize my my,campaign,so if,if you don't have a google apps account,this is how it how it looks like,and if you go to segment in the first,arrow and then to network you go to,you'll see something like this okay,you will see,google display network youtube search,and youtube videos okay,so,this is this means where your ads are,being shown in what network okay so,for example in this in this case i'm,getting,most of my traffic from youtube videos,but a lot of google display network too,so you can see 43k just in display,network,and,a couple of things that are important to,know about this kind of traffic is that,when our ads are being shown in youtube,videos this is when we are actually,watching a a video in youtube and we we,see an ad and we can skip through okay,but in google display network is a,little bit different and it's more for,for my understanding it's more like a,like a facebook ad so you can see the,thumbnail,you you see the headline the description,and you can click on the thumbnail and,then see the ad so,it's super important because,your optimization through the thumbnail,video and and everything that i'm going,to mention after it's very important,that it's on place okay so a lot of,people are not even using like a,thumbnail or nor putting a lot of it for,them,and key points to have in consideration,when we were talking about display,traffic,uh,is that you can exclude this kind of,traffic but i personally don't like to,do that because,most of the time that i do it that i,have done in the past my traffic just,stopped and my campaigns would never,would never spend so so i don't like to,do it,and,and yeah there are some people that,these,exclusions uh,where you exclude this kind of placement,they work pretty well for them but for,me personally it doesn't work so that's,why i say try yourself and see which,ones,works better for me the other reason is,that the display traffic can actually,convert very well if you have everything,optimized okay,most of the case it doesn't convert very,well but it can okay so it's better that,you optimize for this in case maybe your,your campaign is working better with,this kind of traffic okay so action rate,in when you're getting a lot of display,can be very low and you will notice this,by your cpm okay if you see your cpm you,will see the,in average it's less than ten dollars,which it means there is less quality,traffic and when you're getting youtube,it's more like twenty dollars,thirty dollars or more you know,you want to be in the sweet spot of 20,or 30 but if you're getting display it,could be like two dollars and i've been,pro profitable scaling my campaigns when,cpm's very low which it means that the,traffic is not,great but if your funnel is good you can,you can be profitable okay,so,the best case scenario is that you get,100 youtube traffic because then people,will see your your video and you can,sell them pre-sell them and use your,your sales argument there and it will be,a better,a better way to run your your ads okay,another thing that i have realized after,testing like a lot of these is the one,ad same same funnel can get,displayed traffic in one account and,another one can get 100 youtube so i,have done this test by myself so if you,are able to have multiple accounts i,would always recommend to test in,multiple accounts,because,account will perform super different,from one to another even if it's the,same funnel okay so maybe if if you if,your funnel is not working very well,you can try putting in an in another,account and see if that improves your,traffic or you you get another,like different traffic or better stats,or whatever okay so always try to build,more accounts so you have these assets,for you,and,and because yeah you can get shut down,too so it's always better to have,multiple accounts okay,so,uh how to optimize for disp
After seeing the first section, I believe you have a general understanding of tiktok display ads
Continue the next second section about tiktok display ads
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
After seeing the second section, I believe you have a general understanding of tiktok display ads
Continue the next third section about tiktok display ads
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
tick tock ads are starting to become,really popular in the digital marketing,community and it only makes sense as to,why so many brands are literally,switching over from facebook ads,snapchat ads youtube ads and literally,going to tick-tock because there's so,many conversions happening on the,platform and with all of that attention,gives you lots of opportunities to be,able to get sales with tick tock and,that's exactly what we're going to be,covering but most brands and businesses,are missing this one key mistake that,they continuously make and i want to be,able to show you exactly what you can do,to be able to get high converting tick,tock ads,what's up y'all it's chase chapel here,your favorite digital marketer and we,literally cover content online and help,some of the biggest brands and creators,in the world that you know and follow be,able to generate successful results,using facebook ads and tick talk ads and,even google ads online,and we literally have hundreds of,students taking our online trainings and,programs where we have 600 plus six and,seven figure earners who have literally,taken our trainings and been able to,scale their actual brand or business,using these platforms and by the way if,you haven't already make sure to like,and subscribe because it truly does help,the algorithm so let's go ahead and get,into this video,all right so we're going to be covering,high converting tick tock ads and we've,literally spent 600 000,on tick tock through testing this far in,the last 90 days on the platform and,literally all of our insights in today's,video are recommendations we're making,purely based off of data none of our,personal opinion is in this video it's,100 backed by the actual science and,data that we see with the testing that,we're actually doing on tick-tock with,our platform and being able to,understand what makes the most sense for,our clients business and being able to,generate them results and through that,we're able to identify what tick-tock,ads are really converting best and be,able to give those insights to you so,that way you can be successful as well,you can quite literally see that the 600,000 that we've spent in this amount of,time has literally generated over 147,million impressions 2 million clicks and,we're literally getting cost per clicks,of 30 cents a click these days that is,far and few between on other platforms,so you can definitely see the,opportunities that you have on tick tock,alone so let's go ahead and go through,some of the ads that actually don't work,on tick tock and what we're seeing so,these are just some examples of tick,tock ads that don't work there's a,common misconception that people have,it's that they're running facebook ads,they're getting good results and then,they want to use the similar content,that they have there on tik-tok because,they think it's just copy and paste and,to be honest with you it's not like that,using images or gifs on your actual,tik-tok ads are not going to increase,your conversions if anything it's,actually going to decrease your,conversion rates and actually raise your,overall cost per cpm,and you know you don't want your actual,tick tocks to look like ads and a big,motto that ticktock has is make tick,tocks not ads and that's the main,premise here you don't want to be,creating content that looks like this,where you have these overlays or these,big call outs of the you know specific,offer and like red you know these red,circles here or having you know the,branding on the side of this those types,of ads just don't work on tick tock,people scroll right past those you want,the content to look native you want it,to feel like user generated content in,fact i'm actually going to be covering,ways you can get ugc later in this video,but specifically right here you want to,make sure to avoid you know templated,content even some of the biggest brands,in the world have fault prone to this,where they actually you know use the,branding and they use these basic videos,and while they get engagements they're,not really resulting in conversions so,if you're really looking to drive actual,sales and increase your actual,conversion rate and get more people to,actually convert from seeing your videos,and feel that they're actually a part of,the brand then you're going to want to,create tick-tock ads that are actually,native on the platform and have these,key conversion metrics driven behind,them and so these are just some examples,of tick-tock ads that do convert you,want to focus on actual vertical video,and fast cut you know jump cut videos,that are you know no longer than one to,three seconds per clip maybe,six seconds at the absolute most we're,actually clipping throughout the video,so that way you can keep people's,attention throughout the actual tick,tock tick tock is very fast-paced and,you want to keep that you know flow,going so people stay engaged and this,allows you to deliver way more,information about your product or,service in a much s
After seeing the third section, I believe you have a general understanding of tiktok display ads
Continue the next fourth section about tiktok display ads
Native Advertising vs. Google Display Ads. Comparison, what’s better? The Showdown
Native Advertising vs. Google Display Ads. Comparison, what’s better? The Showdown
are google display ads and native ads,the same the short answer to this,question is no absolutely not,but the longer answer is a little bit,more complex and in this quick video we,will compare native advertising,versus google display ads,hi everyone my name is marcel zadler i'm,the founder of purpleblack a native,advertising only agency so what we're,doing every day is we're buying traffic,on sources like taboo and outbrain and,scale campaigns profitably but back to,our topic a very common question which,we get asked quite a lot is are native,ads,the same or approximately almost the,same,like google display ads and the quick,answer i already told you is no they're,not but it's a little bit more complex,because,first of all it's important to,understand native advertising is just a,general term so there is no native,advertising platform in particular or,something like that like google ads so,on google ads you are dependent to,google facebook ads your dependent to,facebook but native ads is just a,general term like online marketing or,ppc traffic or something like that,so first of all native ads is a general,term and,beside of that you have a lot of traffic,sources into this general term of native,advertising so for example the three,most famous traffic sources for native,ads are taboola outbrain ref content but,there are many many more some smaller,some bigger traffic sources for native,advertising,so in a nutshell if you compare them,face-to-face against each other,if you go with google display ads you're,dependent to google you have to use,their kind of business manager their,google ads backend and something like,that so for example if google blocks you,or if you don't want to work with google,you have an issue because you're not,able to run google display ads if you,compared with native ads they're,completely out of the box they're,completely open there is a completely,freedom for you because you can choose,uh between many many platforms you can,scale your campaign through different,traffic sources and something like that,so for example you can start your,campaign with taboola and scale it,without brain and stuff like that so you,have a lot of possibilities but there,are a little bit more to talk about and,let's take a look at my screen to tell,you more about it,so the first big difference between,those,two platforms or terms in general is,that here we have like the name already,told we have display ads and display ads,are just banners which are shown on the,left or right hand side especially on,desktop on free pages so that's the,first thing which is completely,different if you compare to native ads,because here you can see if i scroll a,little bit in that's a typical display,ad which you see here so on a regular,website you have,here for example if this is a website,and use page or something like that,you have here the content,this is the content and here on the,right hand side,here you have the display ads which are,shown as animated or aesthetic image on,this side with a button and something,like that especially or those type of,ads are used especially for retargeting,ads so for example if you shopped or,add something to your cart on a,ecommerce store then it will re-target,you again and again and again,if you're jumping now to native,advertising it's different because the,biggest differentiation here is that,native ads are implemented on news pages,so for example if your news page,we have here the,content,and here the content is finished so it's,the end,and here on the bottom of the page,you have a section,with,more information,more more interesting articles and stuff,like that and here the user sees a lot,of,possible articles and,most of them,are very simple most of them are ads,this is an ad this an ad this is an ad,but the good thing is not everyone,recognized that this is an ad so many,people think that this is just a,normally organic update or news,of that page of that new site so many,people are not understanding that this,is just an advertisement,so a big advantage here is you have to,trust,from this platform because here is the,platform or the the news page,so here we see normally the logo,and down below you have the,advertisements for example how to lose,18 pounds in just three three hours or,something like that so here on the,bottom of the page you have the native,ads and the big big advantage here is,the following thing or it's important,for you to understand what's the,difference between those two type of ads,here the user on the,or let me just mark it here,here on that,page on the google page,the user is reading something and here,blobs up,an advertisement,okay they maybe um see it they maybe see,it's an ad and maybe it's not very,interesting so they just,understand it's there but,it doesn't care about it,because they want to read here the main,article which is interesting or they,want to watch that video or that page or,something like that,so that's,it or therefore to be honest therefore
After seeing the fourth section, I believe you have a general understanding of tiktok display ads
Continue the next fifth section about tiktok display ads
How To Make a TikTok Spark Ad
How To Make a TikTok Spark Ad
in today's video i want to share with,you a step-by-step tutorial on how to,create a tick tock spark ad what type of,account you need to have a tick tock,spark ad going and what are the,advantages of creating tick tock spark,ads my name is justin and i'm the,founder of voiceo media an ecommerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notification to be,one of the first to know about these,cutting edge ecommerce marketing tips,post on the channel every week,all right first things first what type,of tick tock account do you need to be,able to run spark ads so first and,foremost there is again a separation,between a tick tock ad account and a,tick tock you know profile account you,know what type of profile do you have,versus an ad account so in all cases if,you want to run ads on tick tock you,need to have a tick tock ad account,which that you can create at,ads.ticktalk.com,so once you have that set up once all of,that is created then this is where you,get two choices when it comes to,creating ads you can either do spark ads,or regular ads,for spark added to a cure for you to be,able to run a spark added this video,shall be taken only from a personal tick,tock profile it does not work with a,business account so business accounts,are pretty limited on tick tock in terms,of sounds because those sounds are,copyrighted and they may not be again,they may not be copyrighted for a,business license or they may not be,copyright free at least for business,license and it's the same thing,essentially if you want to run a spark,ad that the content in these videos they,may not be best suited for an ad or at,least this is what tick tock says so you,want to make sure you have a quote,unquote personal or creator account on,tick tock for your profile by the way,there is a way for you to switch your,profile over for one to the other if you,go into your settings you'll be able to,actually switch over to a personal or,business profile so if you're a business,that you may want to go back to personal,again for any brand e-commerce you know,e-commerce store or influencers that may,be coming across this video you want to,make sure that you have the right,profile because again you'll be pretty,limited in your capabilities when it,comes to advertising so the first things,first you're going to see on screen,right now the step one which is you're,gonna wanna head over to your settings,and head over to add authorization,settings and all you'll wanna make sure,is to turn on and toggle the switch for,ad authorization then the step two is,you'll want to head over to the actual,tick tock organic post that you've,created or that again an influencer has,created you want to click on that post,you have to be again the tick tock,account owner whenever you perform these,following steps doesn't work any video,out there and i'm saying that because,i've seen people trying to get an,authorization code from other videos out,there it has to be with your own videos,so again you head over to the video that,you want to get an ad authorization code,from so you click on that video you,click on the little three dots,essentially on your video and you click,on the toggle that has a megaphone as an,icon and that says you know add settings,what you're going to want to do from,there is accept the terms and conditions,and then turn on the toggles for sharing,your post as an ad and authorizing,brands to use your post as an ad and,then by default it'll get you an ad,authorization code that will be valid,for 30 days you can also change this,duration if you're planning on using,this for longer than 30 days you can,change it if you're planning on using it,for shorter than 30 days again you can,change that too so you change the,duration that the code is valid for and,then when that is done you can use that,code within the tick tock ads manager to,create an ad let me show you how this,works so you're gonna be seeing on,screen right now a screenshot of,basically tick talk ads manager and what,you're gonna do at the same time is,whenever you create an ad so when you,already have a campaign ad set and,you're now at the ad level you can,basically choose a bit like you would,with facebook where you can choose from,an existing post you can do the same,thing here but instead of picking a post,what you would do is enter that add,authorization code and then,automatically you would see the tick,tock organic post showcasing here as an,ad and this becomes super powerful,because again if you're an ecommerce,brand owner you can do business with,creators out there that's you know,potentially have already shot videos for,free on their own with your products you,may reach out to them and offer to pay,them essentially in exchange for that,code which that basically becomes,influencer white labeling because when,people are going to see that ad going,around you a
After seeing the fifth section, I believe you have a general understanding of tiktok display ads
Continue the next sixth section about tiktok display ads
TikTok Ads Not Converting? Here’s How To Fix It
TikTok Ads Not Converting? Here’s How To Fix It
so you hear how old is and experts start,recommending to run ads on Tick Tock,you've listened to them you launched,your ads but you see that they're not,converting and they're burning your,money what can you do next and how to,fix that I'm gonna cover this particular,problem in this video let's start with,the first reason and this might sound,counter it intuitive and on Tick Tock,it's a little bit different you have to,understand that when you launch ads on,Tick Tock the things that you used on,Facebook if let's say that you run ads,on Facebook and now you transferred also,on a tick tock might not work because,the platform is a little bit different,so starting with the first reason and,this is not optimizing for the right,event and here I could talk about two,things one if you are optimizing for,traffic you won't get the right results,if you are an e-commerce business owner,and you want to drive sales this is your,main objective you want to get as many,conversions as possible and you want to,increase your return Lisbon optimizing,for traffic won't help you because the,way algorithms work the moment when you,click on that traffic optimization they,will understand that this is your main,goal you want to get just as much,traffic as possible so they will give,you exactly that they will send you,thousands and thousands of people to,your website however the quality of the,traffic is not that good when it comes,to converting them that's why optimizing,for traffic will set up your cell phone,failure from the first day when you,launch that campaign and the second,wrong optimization and this probably,most of you are doing here a huge,mistake that is optimizing for a,complete payment where if you are coming,from Facebook this will be equal with,purchase if you are optimizing for,complete payment and you have a new tick,tock pixel again that will be a,disservice because the algorithms are,not trained and they do not understand,who is your ideal client so optimizing,for complete payment usually what is,going to happen is this one way they,simply will not spend you will see that,your ads do not get any spend or two you,are not gonna get the retronagement that,you're striving from that being said the,solution to this is to use an upper,level event such as actual card the,moment when you optimize for things like,Azure card now the algorithms could,understand the better who is your ideal,client because they could get much more,data because getting someone to add,something to your card will be easier,when like making someone to purchase of,a volume of how many people are adding,SuperCard will be higher and for the,algorithms volume matters a lot you,could transition to complete payment but,you could do that once you hit let's say,at least this is the burn minimum 500,actual card registered by The Tick Tock,pixel the moment when you see that now,you could transition to complete payment,and see how that will affect your,results if you still see that the,results not available,and test again the complete payment and,see how that goes now talk about the,second reason why your ads are not,performing is because you do not set,enough budget again I don't want you to,get out of context and think that okay,biggest reason why that's not performing,and it's only because of a budget it's,not like that I'm gonna explain also,about other reasons why your ethnic,performing but for now if let's say you,do not get 50 events within seven days,that will be one obstacle to get and to,kind of get the return expense that you,want you see for The Tick Tock,algorithms to optimize the best and to,Target about Right audience it's very,very crucial for them to get enough,volume I've kind of like mentioned a,little bit about that so 50 conversions,were 50 results pretty much what you're,optimizing for 582 card 50 inch,checkouts is super super crucial if you,do not get that within seven days it,will be a huge struggle for the,algorithms and you'll stop,algorithms to find the Right audience so,when you set your budget you want to,make your calculations and see how many,actual cards you need to get on a daily,basis and how much money you have to,spend to get those at your card if let's,say that you need to get eight at your,card let's say your cost to get one,extra card is ten dollars pretty much,that means you need to spend at least,eighty dollars per day to get that,number and ultimately to get 50 at your,card so you know running ads is simply,math you just need to make your,calculations see what your cost job,Wi-Fi customer cost to get one at your,card and then set a budget if it makes,sense talking about the third reason and,here we're gonna start talking about,with the ad creative so so far we've,talked more about the technical,information the technical side of,running technical ads and now talking,about with the ad greatest because here,we're gonna cover a lot more and this,usually is the main reasons why your ads,are not performing it's very rare an
After seeing the sixth section, I believe you have a general understanding of tiktok display ads
Continue the next seventh section about tiktok display ads
8 Reasons Why TikTok Ads Will Be Bigger Than Facebook Ads
8 Reasons Why TikTok Ads Will Be Bigger Than Facebook Ads
what's up guys welcome to another,what's up guys welcome to another tick,tock ad tip video this can be a bigger,video not just a tech talk ad tip but,more macro level discussion i got eight,reasons right here um,why i think tick tock ads will be bigger,than facebook ads in the near future um,really really soon so i have eight,reasons written down here,go through them really quickly and again,the point of this video is just to,really cover why i'm so in tech,talk why i've gotten so heavy and,detected out the last two years and,where i think it's going to be,in the very near future right,and why also i'm kind of bearish on,facebook so let's start with number one,so the first one is tick tock is growing,facebook is not growing at least the,core platforms inside of facebook,instagram is still growing but it's not,the same level of growth that tic tac is,experiencing tick tock is growing at a,crazy pace a few months ago it passed a,billion monthly active users it's a,massive platform so it's a juggernaut,right,and it's also a long way to go now on,top of it being the um,uh you know one of the fastest growing,platforms and growing faster what's also,really interesting is it's aging up,rapidly so if you look back at facebook,you know i was one of the first people,on the early wave of facebook i was in,that early first wave um,i'm seeing the same,things,the the same kind of elements that i was,seeing back then especially in,demographics right so back in the,earliest of facebook when it really,started taking off when it started aging,up once it wasn't just college kids and,adults once it was their parents and,grandparents that's when things really,started to boom right we're seeing the,same thing happen with tick tock where,it's really dominated the,young demo gen z millennials but now the,parents are getting onto their,grandparents are getting on there it's,aging up rapidly right so that's the,first thing tick tock is growing way way,faster so let's go number two,costs are lower right that's a big one,if you're an advertiser and you're,running ads on facebook and you're also,looking at tick tock you're going to,notice that cpm's cost per thousand,impressions are substantially lower,across a lot of verticals on tick tock,compared to facebook and that's going to,continue for a while because tick tock,has a lot more ad inventory right it's,opening up we're about we're beta,testing right now one of the first 50,advertisers debate that search placement,so tick tock is a lot more placements,they have a lot more inventory um when,it comes to running ads and it's basics,flying demand right it's an auction,based system so the more supply you have,you know demand's growing um the lower,the costs are going to be with facebook,there's not much inventory they've left,right they've really maxed out their ad,inventory so they really are this point,where they can show more ads which is,going to lower user time on site lower,user growth or they can show less ads,and costs are going to keep going up,higher higher higher right so with tick,tock you have lower cost number three,this is the big one tick tock is adding,so many more useful features um ad units,objective types interest all kinds of,amazing stuff compared to facebook,facebook for years i've been on it for a,decade just does not add anything really,innovative right it's not the core ad,platform which listen don't get me wrong,is incredible and it's built a lot of,businesses and i've built my career on,top of it so it's a powerful powerful ad,platform but,um,in terms of like innovative features in,terms of innovative ad units really not,much going on there tick on their hand,we're testing we're beta testing new,stuff all the time right little things,from dynamic ctas which intelligently,learn what your ads about what the,objective is and create a list of,different call to actions that are,personalized for the user,all the way like i said now using search,like there's so many cool things,happening,interactive gestures interactive display,ads display cards there's all these,really cool things happening with tick,tock,number four better support better,resources listen i've spent a lot of,money on facebook than a decade on,facebook,i never got any quality support from,facebook never nobody ever really that,was high up to reach out to me knowing,our own sport we had bare bones support,for about 10 years and i got banned so,i'm still now i'm banned from facebook,with tic toc we have a team over there,we have weekly calls with our team over,there we have an agency rep we have a,policy rep we have a platform rep we,have multiple people that i can pick up,the phone and call i can text so i can,email to get help with things that's,game changing for advertisers right that,level of personal support and that,commitment to empowering advertisers and,helping advertisers,number five better targeting options,this is a big one facebook recently just,pulled a lot of targeting options back,they
Congratulation! You bave finally finished reading tiktok display ads and believe you bave enougb understending tiktok display ads
No difficulty
