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TikTok Dynamic Showcase Ads, powered by Shakr Creative Automation

for a long period of time google and,facebook have been your two primary,options for driving customer acquisition,at scale both google and facebook have,developed great advertising solutions,for e-commerce businesses to sell more,products and a profitable return on ad,spend but in recent years tick tock has,become a fantastic avenue for brands to,connect with people in new and exciting,ways and they have made great leaps,towards becoming a leading advertising,solution provider for e-commerce,businesses,among those solutions dynamic showcase,ads,dynamic showcase ads promotes the right,product to the right person at the right,time automatically the solution removes,the burden of creating individual ads,for each of the hundreds thousands or,millions of products in your product,catalog,dynamic showcase ads enable you to both,win back lost website visitors with,retargeting or connect with new shoppers,through broad audience prospecting but,no matter if you're retargeting or,prospecting the most important factor,determining the effectiveness of your,campaign is the quality of your creative,dynamic showcase ads are served as short,form videos the creative format which,has made millions of people around the,world fall in love with tiktok,however scaling high quality video,creative for thousands of products is,hard that is where shaker comes in our,creative automation technology scales,videos without creative limitations,enabling you to make high quality video,ads without compromise on brand,guidelines,we believe in showing not telling with,that in mind please have a look at these,amazing dynamic ads powered by shaker,successful dynamic showcase ads start,with great creative templates before,scaling out creative versions for each,individual skill,shaker's creative automation platform,turns adobe after effects projects into,programmable templates meaning that,motion graphic designers have infinite,creative visibility when designing the,master template once the template design,is ready your product feed is connected,to the shaco platform and video versions,for each individual sku are,automatically created and appended to,your product feed,now that your product feed contains,videos you're ready to create a tick,tock product catalog,all you need to do is to upload your,products and shaker rendered videos via,your product feed and then you integrate,conversion events between your catalog,and measurement partner or tech talk,pixel once you have a tick tock product,catalog ready you can run dynamic,showcase ads through the catalog sales,objective in the tick tock ads manager,as mentioned dynamic showcase ads can,help you win back lost website visitors,with retargeting and it can help you,connect with new shoppers through broad,audience prospecting,and with great video creative for each,individual sku your dynamic showcase ads,have the potential to be one of your,biggest contributors to increased,product sales,shaker is the only creative automation,platform in the world which can proudly,say don't make dynamic ads make dynamic,tick tocks,you

The above is a brief introduction to tiktok dynamic ads

Let's move on to the first section of tiktok dynamic ads

All you need to know about TikTok Dynamic Showcase Ads (DSA)

hey everyone welcome to the webinar all,you need to know about tick tock dynamic,showcase ads free and dsa for short,my name is mikel i'm the head of,marketing at shaker and i'm the host of,today's webinar,the webinar will be about 20 minutes,long and if you have any questions,please use the q and a section or send,me an email at mikkel.heimer shaker.com,the webinar will be recorded so you can,watch in watch it on demand in your own,pace later or you can share it with,anyone who would benefit from the,contents of this webinar,some background regarding the topic of,the webinar dynamic showcase ads were,officially announced at tick tock world,on september 28 2021 just one week ago,during the dynamic showcase ads,announcement shaker was introduced as a,tick tock marketing partner with the,unique capability of scaling video,production for tick-tock dsa,we view ourselves as a global subject,matter experts regarding creative,excellence for the scale of dsa which is,why we see it as both our responsibility,and a privilege to host this webinar,over to the agenda,firstly i will explain what dynamic,showcase ads are,secondly i will briefly show the key,difference between tiktok dsa and,facebook dpa,thirdly i will mention the basic steps,of getting started with dsa,then i will go through how you can go,beyond the basics with shaker custom,creative,and finally i will let you know what you,expect from our upcoming webinars,so let's get started what is the tick,tock dsa,simply put dynamic showcase ads enable,you to show ads for the right product to,the right person at the right time,automatically,even if you have hundreds thousands or,millions of skus in your product catalog,let's look at a simple example with,three products but keep in mind that,this logic works no matter if you have,hundreds thousands or millions of,products,you want to ensure that these products,are shown to the right person at the,right time with the dynamic showcase ad,let's pretend we have three people to,target and there are three different,time periods you want to get your,products in front of your target,audience,you want to retarget people who have,added a product to cart in the last 0 to,14 days,you want to retarget people who have,viewed a product in the last 15 to 30,days,and you want to find new prospective,customers who are in the market for,products similar to yours,all of this is possible with the right,tsa setup,when the setup is correct,tock will be able to determine that,walter white aka heisenberg added the,slip tint to his shopping cart 0 to 14,days ago,and that the black widow viewed this,face mask 15 to 30 days ago,and that geralt of rivia is desperately,looking for some makeup in order to add,some color to his face,all of this happens automatically with,the help of tiktok dynamic showcase ads,so this is the dynamic ad walter white,so that was the ad that dynam the,dynamic ad walter white would be served,a video ad for the lip tint he added to,his shopping cart,and this is to add that the black widow,would be served a video ad for the face,mask she was looking for,and gerald obrivia would see this ad a,video ad for the type makeup he is,looking for,as you can see in all of these ads the,product image and text has been,dynamically replaced in order to,increase the relevance of each ad for,each individual person,three different products three different,ad experiences,and this would apply or cost your entire,product catalog even for millions of,videos,so to recap,dynamic showcase ads enables you to show,ads for the right product to the right,person at the right time automatically,as long as you have a product catalog,even with hundreds thousands or millions,of use in your product catalog dynamic,showcase ads remove the heavy lifting of,creating in creating individual ads for,different combination of products and,people,with dsa products and people find each,other,effectively and efficiently,pretty cool,so what is the key difference between,tik-tok tsa and facebook dpa,if you're familiar with facebook dynamic,ads the dsa functionality i just went,through will seem to be quite similar to,facebook dynamic ads,however tick tock is a completely,different user experience compared to,facebook and instagram,this means that the creative formats,have to be adapted to tick tock,on facebook dynamic ads will typically,look like the single image an image,carousel you can see to the left,tick tock is a video only platform,meaning that you need videos for your,entire product catalog,and you do you don't just need videos,you need videos which look and feel,native to tiktok,like the dsa for sephora,and this one for case defy,if you want to succeed with talk dsa you,need to step up your creative game,so now that you know what dynamic,showcase ads are let's take a look at,how you can get started right away,there are five main steps required to,create dynamic showcase ads firstly,create a catalog in the ticktock,business center,secondly upload products t

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Sell more products in 2022 with TikTok Dynamic Showcase Ads (DSA)

hey everyone welcome to the webinar sell,more products in 2022 with tick tock,dynamic showcase ads,my name is mikhail i'm the head of,marketing at shaker and i'm the host of,today's webinar,the webinar will be about 15 minutes,long and it will be recorded so you can,watch it later,before i dive into the webinar content a,few words about shaker,shaker is a creative automation platform,and we have made our mission to enable,brands to be able to produce amazing,creative at scale,and we call it creativity times infinity,our creative automation engine enables,marketing teams to connect relevant data,sources with video templates in order to,scale creative production across paid,and owned media channels,with the ultimate goal of achieving,relevance at scale across platforms,over to today's agenda,firstly what our dynamic showcase ads,secondly what did we learn about dynamic,showcase ads in 2021,thirdly i will show you how to succeed,with dsa in 2022 which pretty much comes,down to the quality of your creative,and finally what to expect from our,upcoming webinar,first thing,what are dynamic showcase ads,simply put dynamic showcase ads enable,you to show ads for the right product to,the right person at the right time,automatically all powered by your,product catalog in combination with data,from your tick tock pixel or mobile,measurement partner,this is possible no matter if you have,hundreds thousands or even millions of,skus in your product catalog,the video you can see here was created,by the shaker creative lab for a catalog,with millions of skus,in terms of the tick tock ads manager,dynamic showcase ads are available,through the catalog sales objective as,you can see here,so if you have a product catalog with a,variety of products dynamic showcase ads,will ensure that the right product is,shown to the right person at the right,time,either through retargeting based on how,and when they interacted with your,product or through prospect targeting,where you can get your products in front,of people who have not yet interacted,with your business but have shown,interest in similar products from other,shops,in this simple example slides geralt of,rivia will be served an ad for color,makeup which is desperately been looking,for although he has not yet been to your,website,walter white aka heisenberg added this,slip tint to his shopping cart 0 to 14,days ago and will be retargeted with,that product within that time period,and the black widow viewed this face,mask 15 to 30 days ago and will be,retargeted with that product within that,time period,all of this happens automatically if,your campaigns and ad groups are,correctly set up,as you can see in all of these ads the,product image and text has been,dynamically replaced in order to,increase the relevance of each ad for,each individual person,three different products three different,ad experiences,if you're familiar with facebook dynamic,ads the core dsa functionality is very,similar however tick tock is a platform,as a platform is completely different,user experience compared to most,placements on facebook and instagram,this means that the creative formats,have to be adapted to tick tock on,facebook dynamic ads will typically look,like the single image an image carousel,you can see to the left,but on tick tock tick tock is a video,only platform meaning that you need,videos for your entire product catalog,and you don't just need videos you need,videos which look and feel like native,tik tok videos like this dsa ad for,sephora,and this one for case defy,and if you have any questions about the,settings of dynamic showcase ads you can,search directly within the tick tock,business help center which you can see,here or feel free to reach out to me if,you have any questions,shaker is a badged tick tock marketing,partner and we are happy to help anyone,succeed for their tick tock marketing,now over to our learnings from 2021,dynamic showcase ads were officially,announced at tick tock world on,september 28 2021 and before that,dynamic showcase ads were only available,to select advertisers and shaker was a,key creator partner for many of those,advertisers who were pioneering the use,of the sa,because of that shaker was introduced as,a tick tock marketing partner during the,dynamic show,dynamic showcase ads announcement at the,tick tock world conference,we were introduced as a creative,marketing partner with the specialty of,scaling video production for tick-tock,tsa,and we view ourselves as the global,subject matter experts regarding,creative excellence for dynamic showcase,ads which is why we see it as both our,responsibility and a privilege to,educate advertisers about it,in 2021 we ran dsa campaigns with 64,different advertiser catalogs across 12,countries and rendered a total of more,than 100 million product videos,and so what did we learn,early dsa,dsa advertisers had challenges meeting,performance targets however through,experimentation with campaign structure,and creative te

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How to add dynamic UTM Parameters to TikTok Ads for proper tracking in Google Analytics [2022]

Hey, what's up.,This is Ryan McKenzie.,And today I'm going to show you how to insert dynamic UTMs into your,talk ads so that you can have data consistency inside Google analytics,and properly track your attribution.,And before we get too carried away, if you like this type of content and,you want to see ways that you can optimize your e-commerce brand or D,to C business, make sure you hit that subscribe button, hit the like button.,And if you have any questions, please, please, please leave a comment below.,So, this is super important when you're using tech talk, regardless whether,you're using the standard pixel, which only tracks the current session, or,whether you're using the developer pixel, which tracks multiple sessions,,the platform since iOS 14.5 is not going to catch all your purchases.,If you go and look in your Google analytics, if you have any sort of,Tech-Talk ads, a UTM set up currently, if you go and look, and you look,at the model modeled attribution between first and the last click.,We're seeing about a 12 and a half percent difference in between the,first and last click conversion, which means that, the tick-tock ads could be,performing very well top of funnel, which leads to a purchase or tech talks, just,not tracking those purchases at all.,So you could be getting better efficiency than you might think.,You can also take a look,at,the assisted conversion report under multi channel funnel s to get a better,idea of exactly how many assess.,Tik TOK might be providing your business.,So to get started, basically what we're going to be showing you is how to insert,dynamic UTM parameters in your ads.,So tick talk, just like Facebook has a number of macros that you can insert.,There are seven of them to be exact.,We've got a campaign names, the name of the campaign.,The campaign ID, the name of the ad group ID.,The name of the ad or creative, the creative ID and,placement type by using the.,And your UTM you'll be able to dynamically inject the Tik Tok like,campaign ID or the campaign name or the creative ID directly in your UTM.,So you don't have to fumble around with some kind of fancy taxonomy,that, you could make a typo in.,And then when you dig into Google analytics in the future to get a,better understanding of your data, it's going to be difficult to unravel.,So the biggest reason I like using dynamic UTMs is it because gives me.,Consistency in my data and makes it very easy for me to report,and dig into my Google analytics.,So how do you set these up?,So you go to the ad level on tech talk and you go down to the,destination page, which I have here.,So this is one of our store pages.,And then just like you would normally put your UTMs in But I will have,, all the UTMs and the description, but this is the UTM that we put in.,So UTM source equals Tik TOK, UTM medium is Tik talk ads.,And then on the UTM campaign level, we put the campaign ID dynamic,,UTM parameter macro, and we use UTM content for the creative ID.,So what this does is this is going to inject the campaign ID.,When I look up campaigns, Inside Google analytics.,And when I look up, ad content in Google analytics, it's going to,inject the ad ID from this campaign.,Then I can reference.,The campaign ID, sorry, the creative ID or the ad ID against Google analytics to see,which exact piece of creative is driving the sales and comparing it to Tik TOK.,To see if it's telling me the appropriate ad to scale.,A lot of times we see the numbers don't 100% match up with that said,if you'd like this video I do have another one on Facebook ads, which goes.,Deeper into how to actually look at the reporting and do the comparisons.,If you want to know more about that the link is down below in the description,and I'll put it in the end card as well.,But if you liked this video, please, please subscribe.,If you want me to create more content like this also hit that,like button and leave a comment.,If you have any other questions.,Thanks for watching.

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Don't Make Dynamic Ads, Make Dynamic TikToks - How to design templates for Dynamic Showcase Ads

hey everyone welcome to the webinar,don't make dynamic ads make dynamic tech,talks where i will show you how to,design great templates for dynamic,showcase ads,first of all my name is mikel i'm the vp,of growth at shaker and i'm the host of,today's webinar the webinar will be,recorded so you can watch it later,today's agenda firstly what are tick,tock dynamic showcase ads,secondly how to prepare a creative brief,for a dsa template,thirdly how to incorporate tick tock,trends,fourthly how to incorporate creator,footage,fifth how to incorporate music,sixths how to incorporate product images,price and titles,then how to adhere to brand guidelines,and finally what to expect from our,upcoming webinar,first thing on the agenda what are tick,tock dynamic showcase ads,simply puts dynamic showcase ads enable,you to show ads for the right product to,the right person at the right time,automatically,all powered by your product catalog in,combination with data from your tick,tock pixel or mobile measurement partner,this is possible no matter if you have,hundreds thousands or even millions of,skus in your product catalog,the video you can see here was created,by the shaker creative lab for a catalog,with millions of skus,so if you have a product catalog with a,variety of products dynamic showcase ads,will ensure that the right product is,shown to the right person at the right,time,either through retargeting based on how,and when they interacted with your,product or through prospect targeting,where you can get your products in front,of people who have not yet interacted,with your business but have shown,interest in similar products from other,shops,in this example in this simple example,slide walter white aka heisenberg added,this lip tint to his shopping cart 0 to,14 days ago and will be retargeted with,that product within that time period,the black widow viewed the face mask 15,to 30 days ago and will be retargeted,with that product with that within that,time period,and gerald obrivia will be served an ad,for the caller makeup which he has,desperately desperately been looking for,although he has not yet been in,although he's not yet been to your,website,all of this happens automatically if you,have set up your campaign and ad groups,correctly,now that you know what dynamic showcase,ads are let's let's take a closer look,at how you can ensure optimal dsa,performance with amazing creative,starting with how to prepare a creative,brief for a dsa template,but before i show you how to prepare put,together a brief i want to explain the,topic of this webinar don't make dynamic,ads make dynamic tick tocks,as you can see here this is the tick,tock for business home page and you,might have heard this many times already,don't make ads make tick tocks,don't make ads make tick tocks has been,a fundamental driver for enabling brands,to keep audiences engaged with fun,positive and engaging content on the,tick tock platform,and this has led to tick tock being,ranked number one globally for ad equity,ad equity measures audiences attitude,and preference towards ads across media,channels and premium media brands tick,tock has changed how brands advertised,around the world and audiences have,noticed,and according to duncan southgate that,cantar it is,it is to the extent which consumers find,ads on tick tock fun and entertaining,which is the single most differentiating,feature in the global media landscape,given that it makes sense that over,three in four global marketers plan to,increase their media spend on tick tock,in 2022,so what about creative quality for,dynamic showcase ads can you make fun,and entertaining ads for dsa for,hundreds thousands or millions of,products,does don't make ads make tick tocks,apply to the scale of dsa,we believe so because at shaker we have,made it our mission to enable brands to,be able to produce amazing creative at,scale and we call it creativity times,infinity,with shaker creative automation you're,able to create dynamic showcase ads that,look and feel like tick tocks which is,why we say don't make dynamic ads make,dynamic tick tocks,every successful dsa campaign has great,creative like this,but in order to get great creative you,need to communicate your ideas ideas,with the design team so they can unleash,their creativity which means you have to,provide a creative brief,a good creative brief should include,clear information about your upcoming,campaign,the more details you can provide the,better the creative will be,it's important that the creative team,has an oversight of the project,including the target audience and,campaign type by knowing the target,audience of the ad designers can create,a base video aligned with the target age,group gender and interests,and whether you are retargeting or,prospecting that also affects the,creative direction,as people have different levels of,familiarity with your business and brand,based on how they have interacted with,your brand in the past you need to think,about

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How to structure your TikTok DSA Campaigns

hey everyone welcome to the webinar how,to structure your tick tock tsa,campaigns,my name is mikel i'm the head of,marketing at shaker and i'm the host of,today's webinar,the webinar will be about 15 minutes,long and it will be recorded so you can,watch it later or share with anyone who,would benefit from the contents of this,webinar,a month ago we hosted our first webinar,around dsa all you need to know about,ticktock dynamic showcase ads where we,covered the basics of what dsa is,how to get started with dsa and how to,optimize performance with shaker custom,dsa creative,and two weeks ago we hosted the second,dsa webinar creative best practices for,tick tock dynamic showcase ads,today we will tie everything together by,showing you an example how to structure,your tick tock ad account overall and we,will show you how to get the most out of,your dsa campaigns,specifically,over to the agenda,firstly i will show an example of how,you can structure your tick tock ad,account,secondly i will do a short recap of what,dynamic showcase ads are,thirdly i will touch upon the,performance levers for dynamic showcase,ads,fourthly i will give you a recap of the,creative lever,fifth i will talk about product sets,sixth i will talk about targeting and,finally what to expect from our upcoming,webinars,the example ad account structure i will,show today is a modified version of what,is recommended for advanced facebook,advertisers and although creative best,practices are very different from,facebook to tick tock the foundational,campaign settings are very similar so,bringing foundational best practices,from your facebook campaign structure to,tick tock is a great place to start,and keep in mind that the ad account,structure you can see here is just an,example and it's very much geared,towards driving sales for e-commerce,businesses with a wide range of,different use,you will have to test and make,adjustments based on the unique,characteristics of your business,my goal here is to inspire you to go and,test that what works best for you,so in this structure the campaigns are,broadly categorized into prospecting,which you can see on this slide and then,retargeting and loyalty which i will,show on the next two slides also note,that this structures does not only,include dynamic showcase ads it includes,conversion campaigns as well,and as i said it is heavily geared,towards driving sales for e-commerce,businesses,so firstly you should have a prospecting,campaign for conversions or for app,install if you have a shopping app,in this campaign you should start out by,trying three different ad sets one with,interest based targeting a second with,narrow look-alike targeting and the,third with broad lookalike targeting and,we recommend running automatic creative,optimization ads for aco for short in,these ad groups,with aco you upload up to 10 videos 5,texts,and 3 ctas and let the tick tock find,the best performing combinations,in our upcoming webinar we will discuss,aco in more detail,the second campaign is where the dynamic,showcase ads come in,the catalog sales objective is the,objective which lets you run dsa ads,the number of ad sets really depends on,the variety of products in your catalog,and variety of target customers,three different ad sets with product set,one two and three plus interest,targeting is just an example,and remember to have bespoke template,versions for each product set,i will go into more detail around,product sets and targeting for dsa,campaigns later in this webinar,so with this kind of prospecting,structure you will be able to reach a,large amount of prospective shoppers,effectively and efficiently,over to the retargeting campaigns same,as for prospecting you should have one,campaign for the commercial objective,and one campaign for catalog sales,in the conversion campaign try one ad,group with a custom audience surpass 30,day website visitors and one with a 30,day checkout initiated custom audience,and same as with a prospecting,conversion campaign run automatic,creative optimization ads but keep in,mind that these are retargeting,audiences so adapt your creative and,message messaging accordingly,campaign 4 is your retargeting dsa,campaign where you can try one ad group,for view or added to cart in the last 0,to 14 days and one ad group for view or,added to cart in the last 15 to 30 days,and use a different dsa template than,the one you use for your prospecting dsa,so that the ad experience is different,from what prospecting audiences will see,and finally do not forget your past,purchasers,targeting past purchasers can,potentially be a great way to increase,the lifetime value of customers and,increase the overall return of ad spend,in your ad account,when targeting past purchasers it makes,sense to create product sets that might,be of particular interest like a product,set for newly released items or items on,sale,now i want to steer the focus towards,the dsa campaigns in your tick tock ad,account and how you ca

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Google Ads Dynamic Ad Targets

the main form of targeting for a dynamic,search ad campaign will be dynamic ad,targets instead of using keywords Google,likes to use the content that's on your,website or landing pages and try to,match it to similar search queries that,someone is typing into google.com this,video is going to show you what those,Dynamic ad targets are and where you can,find them within Google ads advertisers,can get as specific as telling Google,hey only try to get in front of users,who are maybe looking for something,similar to this content on these few,pages that's pretty specific or you can,get as broad as targeting every single,page on your website it's totally up to,you so we're going to show you how,specific you can get with Dynamic and,targets and where this feature lives,within Google ads so you can either,create new Dynamic ad targets or edit,your current ones later on,as I just stated in the intro Dynamic ad,targets are going to be part of dynamic,search ad campaigns the first way for me,to show you where Dynamic and targets,could live would be in the dynamic,search ad campaign creation process so,that's the one we're going to cover,first but I'm not going to go through,every single detail of a dynamic search,ad campaign because we already have a,video covering that and you can check,that one out here so let's head on over,to the blue plus button and then choose,new campaign next you will want to pick,one of the campaign objectives that will,allow you to create a search campaign,I'll just choose leads figure out,whatever goals you want but I'm going to,click continue and there we can choose,the campaign type of search select the,ways you want to reach your goal name,your campaign and then we can continue,I'm going to skip the bidding section,and just head to campaign settings,choose all the settings that you want,but then we need to head down to more,settings let's click on this and if we,scroll down again the last option will,be dynamic search ads setting so let's,open this one up here is where you will,be able to start choosing how you want,to Target your DSA campaign first you,will want to enter your website next you,can choose your language but once we get,down to the bottom portion you can start,selecting which URLs you want to use for,your Dynamic search ads the first option,and the one that is automatically,selected is to use all urls Google knows,about the website we just gave Google,the website up above so for this Dynamic,search ads campaign I'm telling Google,use any page that lives under thepaymini,pros.com domain this would include the,home page the about us page all of our,blogs it would even include our privacy,policy page so you can see when you,include everything before you add,exclusions you might be letting Google,Target users searching for content on,pages that you really don't want them to,land on so to get a little bit more,specific you can choose to use only URLs,from page feeds so then if I scroll down,a little bit we already have a few DSA,page feeds selected if you're looking to,create your own page feeds you can head,on up to tools and settings and then,under setup you will want to open,business data we have another video,about DSA page feed setup you can check,that one out here so I'm not going to go,through all the ins and outs of it but,for now we're just going to view one of,them let's do the first one notice in,our page feed we have a list of URLs and,then custom labels for each of the URLs,ignore this part I just made up some,URLs for the sake of that older video so,this DSA page feed even though I'm not,recommending to Target these types of,URLs but it has six URLs in the page,feed I'm going to leave this page open,hop back into the campaign creation if I,choose to Target the DSA page feed that,we just looked at my search ads will,only target those six URLs I have added,to that particular page feed if I want,to do two at once depending on how,you're breaking out your urls then it,will Target whatever URLs are within,both of those feeds I'm not even going,to look at the second one so we already,covered targeting any URL that's,available and can be found on your,website and then how we can use page,feeds for the sake of this video I'm,going to unselect the page feed and then,head back up to use all urls this is,going to be to show you the next part so,for now I'm going to click next and here,we see our Dynamic ad targets when,creating the ad group and what you see,here will depend on what you've selected,within your campaign settings either,choosing from a page feed or selecting,all urls so now let's walk through each,of the dynamic ad targets that we can,create within the ad group the first,option we see here is categories,recommended for your website these,categories are automatically created by,Google based upon your website content,most likely in our case Google looked at,the blogs that we do have on our website,and they came up with certain themes,there's Facebook overall Facebo

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How To Setup TikTok Spark Ads: A BETTER Way To Advertise On TikTok

if you are running Tick Tock ads and not,using spark ads well you need to start,using them right away what's going on,guys my name is Neil from links digital,and in this video I'll be breaking down,exactly what spark ads are why you need,to start using them right away and then,I'll be going onto my computer and,showing you how to set up spark ad,campaigns all right so let's get started,with What spark ads are essentially they,are the organic version of the infeed,ads that you see on your for you page,now the only difference between spark,ads and infeed ads are that spark ads,are organically uploaded onto the tick,tock ad platform now once you run spark,ads videos as ads you will also be able,to add a call to action and the ad will,actually function just like any other,infeed AD however some of the big,differences between spark ads and infeed,ads that we've seen is in the,performance spark ads tend to convert a,lot better than your regular infeed ads,and the reason for this is because of,social proof because you are promoting,organic content you can actually,piggyback off of the social proof with,the form of engagements on your videos,that you are getting organically and,double it up with paid promotion now we,all know how far social proof can go,when it comes to actually driving,conversions so this is a very powerful,method for you to get some very cheap,social proof on your ads now one of the,big reasons we here at Lynx digital are,really hyped about spark ads is because,of the tick tock algorithm on the,organic side the fact that you were able,to upload a bunch of ads organically and,see which one does well because the tick,tock algorithm sends out all of these,organic videos to at least a few hundred,people so what you are able to do is,cheaply test out ad creative at scale as,an Advertiser this is awesome because,you can test out your creatives even,before running them as an ad so you can,start to notice the ads that go viral,organically and and what this basically,means is the ads that go viral,organically will have a higher,likelihood of being better converting,ads than the ones that didn't so this is,very cheap way for you to test out your,ads even before running your ads now one,of the other advantages of using spark,ads is the fact that you can use other,people's content organically on Tick,Tock you are allowed to re-upload and,repurpose other people's content either,in a form of a stitch or a duet or even,in certain cases actually just re-upload,other people's content without getting,penalized for a copyright strike so this,is a really powerful thing if you are,somebody that's struggling to come up,with creative you can actually just take,inspiration from what's on Tick Tock,launch it organically and then be able,to run ads from those organic videos so,that's a very powerful thing that you,can start doing right now alrighty now,that we are in the tech talk ads,dashboard we can create a brand new,spark ads campaign from scratch and hey,guys before we continue with this video,I quickly do want to take a second to,talk about today's video sponsor which,is me more specifically The Tick Tock ad,Smasher class that I put together now a,lot of you already know this but Tick,Tock ads are the hottest thing in,advertising right now and rightfully so,I would kind of compare them to say,Facebook ads in 2015 2016. they're that,good so I put together this master class,which is designed to bring anyone up to,speed and set them up for success with,Tick Tock ads and right now you can take,advantage of our special introductory,launch pricing and get the master class,at a massive discount if you are,interested check the link in the,description below and with that let's,jump back into the video for the most,part this is going to be like setting up,any other campaign so we're gonna hit a,brand new create button and we're just,going to start over let's go in with,going with conversions and this is going,to be Spark,ads test,and then no campaign budget optimization,in our case and let's just quickly move,on to the ad group settings for the most,part this is going to be the exact same,as setting up any other AD campaigns so,you do want to be following all of the,traditional Sops and best practices but,for our case right here we are just on a,test ad account so we will just zoom,right through this now one important,thing is when it comes to placements,sometimes your spark ads don't deliver,when they are on some of the other,network types so make sure you are,limited to tick tock now when it comes,to the user comments and video downloads,I'm going to leave this up to your,discretion if you are somebody that's,getting a lot of great positive social,proof on the organic side but not so,much on the paid ad side this is,something you might want to toggle with,or if you want to just like lock in a,lot of the user comments this is again a,great place to do that and if you want,to allow people to download your video,and you can he

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