Smartphone, $1,500. Laptop, $2,500.,Latest haircut, $300. Being
an early adopter on TikTok:,priceless. So,,you want to be one of the first
mover and shakers on TikTok,,but you have no idea what
videos to actually post,,especially as a business owner so that
you actually grow your business. Well,,you're in luck because in today's video
I'm sharing with you five TikTok videos,that you can create for your
business to actually grow it.,And stay tuned until the end where I'm
going to share an embarrassing dance,video of myself.,So the first type of TikTok video you
can create for your business is what I,call Yup, Nope. Let me
show you an example.,Nope, Yup, Nope, Yup,,Nope, Yup, Nope, Yup.,So the idea here is you go ahead and
film yourself doing the yup, nope thing.,And then on screen you pop up text
where you're saying yes or no to certain,things about your world.,Now of course you're not going
to make it all about business.,Make some of it personal too.,But this video is a great way for people
just to get to know you a little bit,more. I've made my very own Yup,
Nope video, so check it out.,No, Yup, no, yup, no, yup, no, yup.,The second type of TikTok you can make
for your business is what I'm calling the,before and after story. So
it's pretty straight forward.,You're just going to film yourself
alongside a song that you really like.,And then using the text on screen,,you're going to illustrate what your life
was like before your business and what,it's like after. So I found an example,
and this is what it looks like.,So the idea with this one is for your
followers to get to know you in 15 to 30,seconds, like we're talking
really succinct. That's
the whole point of TikToks.,So you really need to distill
your story down quickly.,So one to two sentences of where you were
at before and then the transformation,that you've experienced because of your
business, your product, your service,,whatever it is that you're
offering. I gave this one a shot.,So here's my example.,The third type of TikTok is
called get to know me. However,,this one's a little bit
more like answering a common
misconception that people,have about you or your business.,So if there's a question you get all
the time or there's a common belief that,people have about you that's wrong.,This type of TikTok is perfect for
you to set the record straight.,Here is an example of the
get to know me TikTok.,And of course I've made my
own version of this TikTok.,So go ahead and watch
this and get to know me.,The fourth type of TikTok for your
business is jumping on what's already,trending. You might not know this,,but there is a discover page on TikTok
similar to the explore page on Instagram.,So I recommend pulling up your TikTok,,hitting the discover tab and check
out what hashtags are trending.,So right away I see something called
maple syrup day could be really relevant,for me as a Canadian.,There's also a hashtag called morph
and that's a trending challenge.,So it looks like people are blending
their pictures together to show their,transformation. There's another one
called holiday covers, never zero.,Not sure what that is, but
let's look into any one of them.,Let's check out morph,,and I can see that this
hashtag has 42 million views.,So let's check out this Ariana
morph and just to get an idea,,So it's pretty straight forward.,There's obviously a feature built into
TikTok called morph that allows you to,mesh your photos together. So this
may not really be an explicit,,you know, invitation to your business,,but it just might show
your evolution as a human.,Maybe you can throw a few
business-y pictures in there,,but really the point of this one is
just to jump on the trending hashtags so,that maybe your TikTok
goes viral. I, of course,,jumped on one of these trending
hashtags, and this is the TikTok I made.,The fifth TikTok you can make for your
business is just a fun dance video,because let's be honest,,TikTok is heavily about the entertainment
and if you're really going to be a,TikTok user, you should be creating
TikToks that are just for fun.,They can't all be about business.,So if you're ever looking for dance inspo
just head to the home on your TikTok,app and you're going to see so many
trending dance videos and hopefully one of,them inspires you.,I've seen so many from a
solo dance performance to a
partner dance performance.,Some of mine are called ride it and
coincidance and I'm going to show you an,example of that one right now.,And of course I can't finish this video
about TikTok without creating my own,funny dance video on TikTok. So go
ahead and check out my coincidance.,If you liked this video,,go ahead and check out my other
TikTok videos here on YouTube.,This one right here is
called TikTok for Business,,and this one is How to Make Money on
TikTok. And of course, if you're new here,,thanks for joining me on my channel.,Be sure to hit the Subscribe button
and the bell so that you don't miss any,future videos just like this
one. To ease and re
Let's move on to the first section of tiktok gesture ads
How TikTok's Algorithm Figures You Out | WSJ
How TikTok's Algorithm Figures You Out | WSJ
- Okay, has anyone else
noticed that your For You page,has been a little too accurate lately?,It hasn't been things that I'll google,or I talk about.,It's been thoughts.,- TikTok knows everything about us.,♪ Hold up, don't scroll ♪,♪ Lemme ask you something first ♪,♪ Can someone please explain ♪,♪ How this algorithm works ♪,- TikTok users often wonder,how the world's fastest-growing
social network seems,to know them so well.,- Is TikTok secretly listening to us,while we're watching videos?,I don't know.,(upbeat music),- The answer to
how this app gets to know you,so intimately is a highly
secretive algorithm,,long guarded by TikTok's,China-based parent company, ByteDance.,- TikTok has been so successful,in terms of implementing their algorithms.,- TikTok's algorithm could
influence the thinking,of US youth.,(upbeat music),- To understand
how it knows users so well,,The Wall Street Journal created,over 100 automated TikTok accounts or bots,that watched hundreds of
thousands of videos on the app.,We also spoke to current
and former executives,at the company.,Officially, the company says that shares,,likes, follows and what
you watch all play a role,in what TikTok shows you.,We found that TikTok only needs one,of these to figure you out.,How long you linger
over a piece of content.,Every second you hesitate or rewatch,,the app is tracking you.,- I just wanna quiet the noise.,- Through
this one powerful signal,,TikTok learns your most
hidden interests and emotions.,And drives you deep into
rabbit holes of content,that are hard to escape.,(noise of voices),♪ I'm happy, happy guy ♪,♪ Oh, just a happy, happy, happy ♪,- The TikTok experience starts,the same way for everyone.,Open the app and you'll
immediately see an endless string,of videos in your For You feed.,Take this new user,,a 24-year-old from Henry County, Kentucky.,(jumbled music plays),TikTok starts by serving
the account a selection,of very popular videos vetted,by app moderators.,Is this person religious?,- Because I still have a purpose.,And you still hold a plan for my life.,- Do they wanna
participate in viral dances.,(upbeat music),♪ Hey, hey, who ♪,(upbeat music),- Are they feeling down lately?,- Just
remember, I loved you once.,And that love goes for a friend,,family, or any relationship.,- What TikTok doesn't know,is that the 24-year-old from Kentucky,isn't a person at all.,It's one of the bot accounts programmed,by The Wall Street Journal.,Let's call it kentucky_96.,We set up these accounts to understand,how TikTok figures out
your unexpressed interests.,We assigned each bot a date
of birth and an IP address,,which told TikTok their location.,None were given a gender.,We gave each bot or user interests,but those interests were
never entered into the app.,The only way our users
expressed their interests,was by rewatching or pausing on videos,with related hashtags or images.,Some were into extreme sports.,Others were interested in forestry.,Or dance.,Or astrology.,- I'm not the babysitter,
I'm not the parent.,- Or some other topic.,- Keep scrolling
if you hate animals.,- For all our accounts,,we found that TikTok
draws users in at first,by serving a wide variety of videos.,Many with millions of views.,Then as the algorithm
sees what you respond to,,the selection of videos
and the view counts,can get lower and lower,with fewer of them vetted by moderators,to see if they violate
TikTok's terms of service.,We reviewed our experiment,and its results with a data scientist,,an algorithm expert, Guillaume Chaslot,,a former Google engineer,who worked on YouTube's algorithm.,He's now an advocate for
algorithm transparency.,The says TikTok is different,from other social media platforms.,- The algorithm on TikTok
can get much more powerful,and it can be able to learn,your vulnerabilities much faster.,- In fact,
TikTok fully learned many,of our accounts' interests
in less than two hours.,Some it figured out in
less than 40 minutes.,- On YouTube, more
than 70% of the views come,from the recommendation engine.,So it's already huge.,But on TikTok, it's even worse.,It's probably like 90-95%,of the content that is seen,that comes from the recommendation engine.,(dramatic music),- This is a visualization made,from hashtags attached to
the videos our bots watched.,Think of it as a partial view,of the universe of TikTok content.,Here's where we found dance videos,,over here are the cooking videos.,The spindly arm stretching
out of the center,represent niche content areas.,This arm starts with general
videos of cute animals,but if we follow it out to the end,,we find more specific
videos for enthusiast,of French bulldogs.,As kentucky_96 starts its journey,,it starts moving around
within the mainstream,where TikTok is trying to
puzzle out what it wants.,We programmed kentucky_96,to be interested in
sadness and depression.,Let's see how long it takes
TikTok to figure that out.,- Life doesn't happen to you,,life happens for you.,So if life is taking
people away from you
After seeing the first section, I believe you have a general understanding of tiktok gesture ads
Continue the next second section about tiktok gesture ads
Do you need a tiktok business account to run ads
Do you need a tiktok business account to run ads
on Tick Tock you can choose to have a,personal account or a business account,Tick Tock is building more features for,your personal accounts to help their,creator Community find more ways to,express themselves they are also,building more commercial features to,help the business Community make Tick,Tock a part of their overall business,strategy but do you need a tick tock,business account to run ads,before you know that you must want to,know the most important thing which is,different between personal accounts and,business accounts so first talk about,personal accounts a personal account is,a self-serve ads account you have,complete control over your Tick Tock ads,campaigns from adding balance set up,campaigns to optimizing Tick Tock ads,campaign in addition you must also,contact The Tick Tock support team by,yourself to assist and resolve issues,related to your ads personal accounts,give you the flexibility to experience,stick talk in different ways they are a,good choice for watching and interacting,with other people's content you can do,things like check out videos on your for,you feed use the search tool to find new,content to watch follow other people and,favorite hashtags to watch content,you're interested in creating your own,content for other people to enjoy with a,personal account you also have access to,Advanced Creator tools these tools help,you learn more about the content you,create and what your audience enjoys,this can help you build a community as a,Creator a few things you have access to,with a personal account more music and,sounds with a personal account you have,access to both sounds and Commercial,sounds business accounts only have,access to commercial sounds which is a,library of free sounds so you can use,your content for commercial purposes,change your account to private you can,change your account to private so only,users you approve can follow you and,watch your videos be eligible for the,monetization features in The Tick Tock,Creator Next program Creator next is a,program designed to help Tick Tock,creators monetize as they grow their,communities if you qualify Creator next,will get you access to features and,tools to help you grow on Tick Tock some,features within Creator next include,Tick Tock Creator Marketplace Tick Tock,Creator Marketplace is the official,collaboration platform to connect Brands,and creators on Tick Tock with Creator,Marketplace creators can collaborate,with brands on paid campaigns Tick Tock,Creator fun Creator fun helps support,creators looking for an opportunity to,be rewarded through their content top,advantages there is no cost to use an,account to run Tick Tock ads campaigns,be proactive in controlling your budget,goals and choosing the right advertising,form more flexibility in optimizing the,campaign controlling the effectiveness,of the ad this advantageous you must,manually set up everything by yourself,to run ads before we continue I spend my,hours and hours on this video so make,sure to like And subscribe I appreciate,it thanks back to the video Tick Tock,adds campaigns with large budgets,require High skill and experience it,will take a long time to get support,from Tick Tock and solve problems during,the ad running process some location,cannot Target let's talk about business,accounts both types of accounts have,features to help you create and promote,your videos like going live on Tick Tock,going live is a way for people on Tick,Tock to connect directly with their,audience in real time note you must meet,Tate's requirements and have a certain,number of followers to be able to go,live General analytics and show insights,into how your videos are performing you,can choose to see an overview of your,videos like video views profile views,and follower counts how your individual,videos are performing and learn more,about what content engages your audience,like your follow account over time and,total likes comments and shares note you,must have posted at least one public,video to access analytics learn more,about your analytics on our creator,portal or on our Tick Tock tutorial,series promote promote is an advertising,tool you can use in your Tick Tock app,that can help you do things like get,more people to discover your videos,guide more people to your website and,improve your chances to gain followers,Creator portal Creator portal is a place,for creators to learn more about things,like the basics of getting started on,Tick Tock connecting with your audience,and best practices for your videos a,website link on your profile personal,accounts that meet certain requirements,and business accounts can post a website,link on their profile now you know the,difference it's easier to chose but,anyone whose primary goal in Tick Tock,is to promote their business either a,product or service should use a business,account that's it subscribe
After seeing the second section, I believe you have a general understanding of tiktok gesture ads
Continue the next third section about tiktok gesture ads
How To Create Your First TikTok Ad
How To Create Your First TikTok Ad
what's up guys how's it going welcome to,another tick tock ad tip video so in,today's video i really wanted to walk,you through the basics there's a lot of,people out there who haven't run any ads,on tick tock it's actually a pretty big,group so i figured i've been doing so,many videos on like strategies and,tactics and what to do once you're,running to optimize to scale all that,good stuff but i really i've really put,anything out there on youtube or kind of,organically,i have stuff inside our paid program,tick tock insiders ticktock,contenders.com but um but i want to put,a quick youtube video for anybody that's,brand new that's kind of like how do i,just start my first campaign right what,do i do day one brand new account brand,new campaign how do i set the very first,prospecting campaign so that's working,today i'm gonna come over here and we're,gonna switch over to a screen share i'm,gonna walk you through kind of one of,our um you know kind of dead kind of,test ad accounts that i can just play,around with kind of the sandbox and uh,and we're gonna play around there i'm,gonna show you this up your very first,prospecting campaign so again if you,were um if you're just getting started,want to know exactly what kind of first,campaign to start how to set it up the,ad groups number of ads all that good,stuff um this video is for you let's,dive in,all right so we're gonna switch over,here and let me hit the you got this,fancy little stream deck now down here,that allows me to swap between,everything so i'm going to click that,boom look at that so we're in screen,share mode which is great,um so here's what we're going to do,so this is let's just kind of this you,know this account has like twenty six,thousand dollars in spending so nothing,really at all but let's just assume this,is a brand new tick tock ad account that,you're kind of coming in here and,there's nothing in here now in future,videos and stuff i'm gonna go through,and this is you know really if you want,all this stuff it's inside tick tock,insiders.com but i will be putting out,kind of more basic not as in-depth but,strategies and content out there like,you know how to set up your pixel and,how to set up your business center and,the difference between self-serve and,manage ad accounts all that good stuff,but this we're going to just focus on,assuming every pixel installed assuming,you have the basic foundations in place,what do you do with that very first,campaign so we're going to do,is we're going to head over here you're,going to go to your ads um,ticktock.com um that's going to take you,to create your ad account,and then once you're in there you can go,to business.com it's going to take your,business center login and then you come,into your ad account then you can always,toggle between your different your,different ad accounts up here and then,go to your different business centers,we're on a bunch of business centers we,have a ton of them um but this is what,the ad account looks like again really,really similar to facebook they've hired,a massive number of facebook product,managers engineers basically everyone at,facebook google they've been recruiting,recruit recruiting and they've basically,cloned the interface so this is going to,feel very familiar to you if you are a,facebook advertiser and used to facebook,you're going to feel justice home in,here so,we're going to click the create button,and this is going to bring up our uh,our cranial campaign now you'll see that,there's a you know several campaign,objectives again very familiar to,facebook you're going to have your your,reach awareness you're going to have,considerations traffic app installs,video views lead generation community,engagement um this is kind of like ppe,so this is for growing your followers,for getting profile visits those types,of engagement based um actions and then,where most you're going to live is over,here conversions so either conversion,campaigns or catalog sales campaigns if,you're doing you know ecom,and you have a lot of skus um this you,can connect your product catalog with,shopify you can do dynamic product ads,collection ads all kinds of cool stuff,future videos talk about it but most of,you are going to want to start here this,is where you're pretty much going to be,day one for your first prospecting,campaign so we're going to click,conversions,and then we're going to give it a name,i'm a big believer in naming conventions,so i think consistency is huge,especially if you're if you're an agency,if you're a growing team,you want to keep things consistent and,easy to understand so we're going to do,ui which is like the tags it's going to,be your agency tag unit renovations or,it can be mf which is my first initials,whichever you decide um test,prospecting,we're then going to say whether it's,or cbo we're then going to put the,objective,and then we're going to put the date,which i believe is 3,22. so this is why i can just glance at,it real quick and i know ex
After seeing the third section, I believe you have a general understanding of tiktok gesture ads
Continue the next fourth section about tiktok gesture ads
TikTok Ads Tutorial Shopify Dropshipping ($0 to $100k Month)
TikTok Ads Tutorial Shopify Dropshipping ($0 to $100k Month)
so whether you like it or not tic toc,ads have been crushing in the ecom space,lately with not only the paid marketing,side but also the organic side,especially with facebook bands getting,out of hand high cpms and high cost per,clicks tick-tock seems to be the,all-around solution and in this video,i'm going to show you exactly how i,start and run my tick tock ad campaigns,to get sales like you hear in the,background so over the past few months,i've generated quite a lot with tic toc,in terms of revenue and in profit and,this is just one of the stores i'm,currently running and you guys can see,the active visitors we have 1.1 k as,well as 30 000,in sales just for today and here's also,one of the other stores we did around,60k in november and going on into,december we pulled out around 130 000,and this was all about around a 30,margin overall so if you ask me that's,not bad at all this right here is the,store that i pulled off 30 000 just for,today's sales in and you guys can see,the tick tock ads manager we have quite,a lot of campaigns because this product,definitely is in the scaling phase but,putting all this aside let's get right,into the tutorial the first thing you're,required to do is create an actual,account you guys can use the link below,and for the business name we're just,going to pretty much put our business,name i'm just going to put subscribe now,because that's what i recommend you,highly do right now if you're not,already for the industry we're going to,go ahead and put e-commerce and scroll,down all the way to other right here now,for the time zone i'm gonna put los,angeles now this one will defer you want,to put your time zone of course then go,ahead and check this box right here and,click register now after this you should,be taken to a page that looks something,like this so right here you're just,going to fill out your business website,put in your address and all that,information that's going to ask you for,a credit card and all that but once,you're filling all that out you should,land on a page like this so this is an,existing ad account i have obviously,we're going to want to go ahead and,select conversions right here and then,for the campaign name you're going to,put whatever the product name is but i'm,just going to put one for the sake of,this video and then you don't want to,touch any of these these are for,different strategies and actually do use,these options but we're not going to do,that in this case specifically so we're,gonna hit continue right here and once,we are on this page the ad group name is,basically the interest name so whatever,you target let's say you target dog,owners or cat lovers you're gonna put,cat lovers or dog owners or whatever,interest you target but for tick tock,specifically i like to go broad so i'm,going to leave this as broad and then,i'll show you guys how to target,interests later down the line so for the,website we're going to want to create a,tick tock pixel i already have two,pixels right here but if you created a,new ad account you won't have a pixel so,we're going to want to create one and in,order to do that you just want to click,that button click set up web events or,create pixel tick tock pixel click next,and you want to name your pixel i'm,going to put three and then click this,second option right here click shopify,click next and you should be taken to a,different page where you're just going,to spam next a bunch of times so,complete setup and we should be good to,go now in order to install this you can,actually get an app called tick tock on,the shopify app store and then just,pretty much log in with your tick tock,account details now personally on some,of my stores i don't even install pixels,and i just go based off of different,metrics like the ctr cpm cost per click,but if you want to install a pixel you,guys can pretty much do it through,shopify or by installing it with code so,now once our pixel is set up you guys,can go back to the tick tock page right,here open this up and we have our third,pixel that we just created right here,for the optimization of that we want to,click complete payment we don't want any,other people who just go to our site to,add to cart or view the content we want,actual purchasers hence why we choose,this option right here now we want to,scroll down right here and click select,payments and uncheck these two random,ones i mean we don't need panel or news,feed app series we want tick tock that's,where the money is at at the end of the,day for user comments we're going to,turn this off and then for video,download we're going to turn this off as,well now for this option be aware people,can still download your videos so you,want to make sure that you add a,watermark on all your videos before,uploading them or creative type there is,some strategies i use which include this,checked but for this specific testing,strategy we're not going to have this,checked right now so scroll down and for,the location i always start
After seeing the fourth section, I believe you have a general understanding of tiktok gesture ads
Continue the next fifth section about tiktok gesture ads
Reviewing A Perfect UGC Video (TikTok Ads & Facebook Ads!)
Reviewing A Perfect UGC Video (TikTok Ads & Facebook Ads!)
in the past three months we've created,hundreds of ugc pieces for our clients,and I've picked out one specific ugc,piece that we did that I'm particularly,proud of based on the brief that we sent,and the end result that we received from,the creators so in today's video I want,to review the perfect ugc brief and a,Creator video that we received from that,so that you can take example from this,one writing your own,ugc briefs my name is Justin and I'm the,founder of voyzo Media and e-commerce,marketing agency specializing in,elevating thriving Brands by simplifying,e-commerce growth,foreign,so to get straight into it the brand for,which we actually did that ugc piece is,called NYX so actually this is not a,client that we are currently working,with though this is a brand that we,decided to do content for as again a bit,of a marketing gesture for uh for the,agency and as just practice to be quite,honest in terms of uh all of our backend,system because we've been consistently,improving our system over the last,couple of weeks we've actually created,almost a SAS at this point out of our,ugc system and that piece was a bit of a,test of this whole thing so with that,said this is the brief that we initially,sent to the content creators so this is,using the same template that I shared in,one of my previous videos so we filled,it up with basically the Brand's name,the uh campaign name right there all the,requirements that we had price range you,know that we were willing to pay for,such a ugc piece then the product image,right there description of the products,so pretty simple product URL right there,so that way the Creator could actually,just simply click on it and go and,visits the actual product page itself,right there then if we keep going what,type of video we were looking for so in,that case a sub 30 second video we,wanted to have both a post ready video,and raw footage from that so I was,actually curious to test the skills of,the content creators I was curious to,see if they were able to actually make a,video that was usable off the start,um then right here content type product,demo so basically the goal was to,Showcase how to use a product no music,right here,um what should creators do usually in,that field we're going to bring up,specifications for that campaign so be,fairly uh upbeat I just noticed there's,actually a typo but fairly upbeat with,your voice tone example I actually,linked to an example of what tone we,wanted to hit,um showcase the benefits of using this,versus traditional tampons what you,don't want well monotone voice and all,face expressions all right that's it and,then comes the storyboard before I get,into the story board though I'm gonna,say to be quite honest one of the,findings I had with this recent wave of,ugc content so what I decided to do is,instead of having our team do the ugc,for the clients I decided to take the,matter into my own hands and myself get,my feet wet my hands dirty and go in the,trenches and do these ugc pieces in,collaboration with the creators the,reason being I wanted to see if our,system had any things that could be,improved and I wanted to learn if there,was a way to make our creative,relationships more efficient so one,thing I noticed is that when I actually,picked the Creator first before writing,the brief this is where I got the best,result and that's what I did with this,exact campaign so instead of writing a,full brief writing a full storyboard,then having to find creators within,their creator pool actually did the,opposite I found a Creator and I crafted,a brief that was around the content type,that that Creator was used to already,making this way I was not asking for,anything that I knew they would not be,able to deliver and I was able to,position examples that I know they had,seen prior to working on that specific,campaign so helps a lot I've also did,another campaign which I don't have,right now in front of me to show you but,I did a recent campaign with the content,creator and her aesthetic was very,particular so she actually has quite the,following on Instagram and what she does,she posts pictures and videos with like,a very dark and neutral aesthetic so,it's like she wears black a lot of the,time,um and there's like a color correction,applied to a lot of her videos which,makes the aesthetic very dark and we,found one of our brands that was more of,a luxury brand and that had a brand,style that was ideal for such a Creator,so I gave that Creator full Direction,Over how she wanted to shoot the video,and we also got a pretty good result out,of that so let me know in the comments,down below if you'd like to see how that,turned out and essentially what do we,send creators when we give them full,freedom of creativity and still make,sure that we get a good end result so,the actual story board right here funny,enough I did not even send any examples,for that I did not give her the Creator,any visual examples from this only,action steps as well as voice over,g
After seeing the fifth section, I believe you have a general understanding of tiktok gesture ads
Continue the next sixth section about tiktok gesture ads
8 Reasons Why TikTok Ads Will Be Bigger Than Facebook Ads
8 Reasons Why TikTok Ads Will Be Bigger Than Facebook Ads
what's up guys welcome to another,what's up guys welcome to another tick,tock ad tip video this can be a bigger,video not just a tech talk ad tip but,more macro level discussion i got eight,reasons right here um,why i think tick tock ads will be bigger,than facebook ads in the near future um,really really soon so i have eight,reasons written down here,go through them really quickly and again,the point of this video is just to,really cover why i'm so in tech,talk why i've gotten so heavy and,detected out the last two years and,where i think it's going to be,in the very near future right,and why also i'm kind of bearish on,facebook so let's start with number one,so the first one is tick tock is growing,facebook is not growing at least the,core platforms inside of facebook,instagram is still growing but it's not,the same level of growth that tic tac is,experiencing tick tock is growing at a,crazy pace a few months ago it passed a,billion monthly active users it's a,massive platform so it's a juggernaut,right,and it's also a long way to go now on,top of it being the um,uh you know one of the fastest growing,platforms and growing faster what's also,really interesting is it's aging up,rapidly so if you look back at facebook,you know i was one of the first people,on the early wave of facebook i was in,that early first wave um,i'm seeing the same,things,the the same kind of elements that i was,seeing back then especially in,demographics right so back in the,earliest of facebook when it really,started taking off when it started aging,up once it wasn't just college kids and,adults once it was their parents and,grandparents that's when things really,started to boom right we're seeing the,same thing happen with tick tock where,it's really dominated the,young demo gen z millennials but now the,parents are getting onto their,grandparents are getting on there it's,aging up rapidly right so that's the,first thing tick tock is growing way way,faster so let's go number two,costs are lower right that's a big one,if you're an advertiser and you're,running ads on facebook and you're also,looking at tick tock you're going to,notice that cpm's cost per thousand,impressions are substantially lower,across a lot of verticals on tick tock,compared to facebook and that's going to,continue for a while because tick tock,has a lot more ad inventory right it's,opening up we're about we're beta,testing right now one of the first 50,advertisers debate that search placement,so tick tock is a lot more placements,they have a lot more inventory um when,it comes to running ads and it's basics,flying demand right it's an auction,based system so the more supply you have,you know demand's growing um the lower,the costs are going to be with facebook,there's not much inventory they've left,right they've really maxed out their ad,inventory so they really are this point,where they can show more ads which is,going to lower user time on site lower,user growth or they can show less ads,and costs are going to keep going up,higher higher higher right so with tick,tock you have lower cost number three,this is the big one tick tock is adding,so many more useful features um ad units,objective types interest all kinds of,amazing stuff compared to facebook,facebook for years i've been on it for a,decade just does not add anything really,innovative right it's not the core ad,platform which listen don't get me wrong,is incredible and it's built a lot of,businesses and i've built my career on,top of it so it's a powerful powerful ad,platform but,um,in terms of like innovative features in,terms of innovative ad units really not,much going on there tick on their hand,we're testing we're beta testing new,stuff all the time right little things,from dynamic ctas which intelligently,learn what your ads about what the,objective is and create a list of,different call to actions that are,personalized for the user,all the way like i said now using search,like there's so many cool things,happening,interactive gestures interactive display,ads display cards there's all these,really cool things happening with tick,tock,number four better support better,resources listen i've spent a lot of,money on facebook than a decade on,facebook,i never got any quality support from,facebook never nobody ever really that,was high up to reach out to me knowing,our own sport we had bare bones support,for about 10 years and i got banned so,i'm still now i'm banned from facebook,with tic toc we have a team over there,we have weekly calls with our team over,there we have an agency rep we have a,policy rep we have a platform rep we,have multiple people that i can pick up,the phone and call i can text so i can,email to get help with things that's,game changing for advertisers right that,level of personal support and that,commitment to empowering advertisers and,helping advertisers,number five better targeting options,this is a big one facebook recently just,pulled a lot of targeting options back,they
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Buying EVERY TIKTOK Ad In 24 HOURS
Buying EVERY TIKTOK Ad In 24 HOURS
I gave my wife my credit card so she,could buy every ad she saw on Tick Tock,for the past 24 hours and we mean,business you are so lucky that she,bought me this stain resistant Tick Tock,ad shirt oh what is this is it a Roomba,look at the front what does it say let,moose loose but it's a soccer ball I'm,so confused turn it on oh well put on,the ground put on the ground wait a,second what dude this thing slides so,good I've been watching a lot of soccer,anime not enough one of us is taking,this goal oh I love it how much was it,21.99 I'll take another final shot if I,just oh,my gosh,Chase I'm not gonna throw a flag but by,the end of this video we are going to,name one of these ads from Tick Tock the,king and so far moose is deserving on,that what the oh,is it it's a hunk,oh no oh,this is real wait can we launch,something out of him oh like a slingshot,can we get masiel to launch an apple all,right now I'm gonna just stand clear and,let him run oh it works I don't think,that's how you're supposed to use them I,want to break them though how we're,gonna see if Stretch Armstrong is truly,indestructible I feel like I'm Sid from,Toy Story now we're gonna stretch his,arm over the hose put it in there that's,what she said I now zip tie it I brought,this for my car Carter and now we're,gonna leave the water on and check back,in on him oh okay oh,okay do me a favor Chase close your eyes,hands over them I want you to describe,to me your ideal girlfriend oh don't,okay what kind of hair color I like a,blonde what about eye color I got a,sucker for blue eyes what about booty,shorts depends on the day all right,Chase can I look and three two one,okay,finally yeah oh she's amazing what do,you mean by that well Chase,unfortunately I'm at the borrow your,girlfriend we've got a great idea of how,we can use this as a prank oh I like,pranks but if you want to see the,results of the prank you gotta like the,video I'll be right back wait can I like,it now wait seriously I just want to let,you know I want to know what happens we,have live footage of the girlfriend,being in Brie's office,I feel really uncomfortable what she's,beautiful do I touch it don't say that,about chases can I touch that she's,gonna touch your girlfriend hey,so does that beat the thing that was on,there already I mean no I don't get any,value out of the girlfriend I mean I,will but the soccer ball soccer Puck,thing is good for both we like the Moose,butterfly teeth this is something Brie,drinks all the time but it changes the,color of your water when you steep it,okay so chase you have steep dits ahead,of time watch the color of this you,ready for this,whoa oh my gosh dude it looks like you,put a bunch of blue food coloring inside,of it but there's a secret to this tea,apparently when you put lemon juice,inside of it it changes colors yet again,whoa whoa what's changing that is,beautiful look at the bottom it's like a,purple blue this is the differences,nice I actually think this is cool I'm,gonna actually replace this you gotta,let loose loose next item seven dollar,face mask what oh it's thick milky piggy,carbonated bubble clay mask whoa I'll do,you if you do me you want me to do you,or are you the way that you are this is,it's actually really nice whoa Chase,it's kind of changing to like a lighter,gray oh wait honestly you're like pretty,much fully covered Chase all right sit,down let me let me get let me get oh,dude oh it's cold you didn't tell me,this is cold oh you're right but the,light gray oh just like the Subscribe,button when you subscribe you never know,what's gonna happen uh kind of,uncomfortable you know he's probably not,in Comfort the stretchy guy this looks,like me after Thanksgiving,right,I hate it I love it I'm not putting this,one on the pedestal like my face is,flushed and I feel stuffy and apparently,I look like a gay kid Pals just because,your butt's as soft as a gelatin piece,of pillow doesn't mean I like this I'm,washing it off Chase I think it's as,good as the tea bag,s all right I had these as a kid whoever,gets,keeps the girlfriend oh okay primer,No Monkeys were damaged in the making of,this yes one more one more one more,minute and 17 seconds that's just,bananas step up to your plates the plate,has been stepped three two one,monkey,wait I'm gonna go one arm,yeah wait that's way better this is for,Curious George,oh what the is this account yes,eight seven six five four three,one minute and 15 seconds did you beat,me by two seconds you did knock all the,Bananas off that's banana you already,made that joke finger monkeys I think,they're better okay let them fly make,sound,better now that it makes sound oh he's,uh flexible he's Sofie dossi instant,Kane my mom said I couldn't use these,what would we even use them for,has this ever happened to you yeah,and you just don't have a weapon to,impress the robber thus making him give,you your money back don't worry,excuse me what is that whoa whoa whoa,whoa whoa whoa whoa whoa,give me that back
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