before we begin advertising on tick tock,it may be helpful to learn how tick tock,organizes campaigns and assets within,the platform,before we proceed it may be helpful to,review the features of the tick tock app,for users if you're new to the platform,tiktok app has five main sections,home page your unique feed when you,first open the app,discover where you can search for,specific content or creator,recording for creating your own tick,tock content,notifications or inbox to review,notifications related to your account or,posted content,profile your personal profile page,listing your uploaded videos,when you participate in the auction,process the auction winners ad,is inserted into the personalized feed,of your targeted audience,the ad does not appear in any other,section of the app,in feed video ads is a great way for,advertisers to reach the community on,tick-tock through fun and informative,videos,for in-feed video ads you can select,either the reach,traffic app installs video views or,conversion objective,the reach objective will optimize your,campaign to show your ad to the maximum,number of people possible,the app installs objective will,automatically optimize your campaign for,conversions focused on app install,the video views objective will optimize,your ad to get as many views as possible,the traffic objective will optimize your,ad for the traffic to your page or ad,while the conversion objective will,optimize your ad for people to take a,specific action on your website,when you participate in the auction,process and select the in-feed video ad,format,the auction winners ad is inserted into,the personalized feed of your targeted,audience,you can bid for in-feed ads through,either cpm,cpc ocpc or cpv,options cpm cost per thousand,charges based on the cost per thousand,impressions,cpc cost per click charges for each,counted click on your ad,ocpc optimized cost per click,means you will bid for the cost you are,willing to pay per result but will be,charged per click,cpv cost per view charges based on the,cost per view or predefined interaction,depending on the goal for your campaign,you can select the appropriate bidding,options,for in-feed video ads you're limited to,file size of 500 megabytes,or less and video bit rates should be,higher than 512 kilobytes,while you can have videos from 5 to 60,seconds,we highly recommend shorter videos from,9 to 15 seconds,as the optimum length for the ad,composition,you can incorporate video creative plus,and display image,along with brand or app name and an ad,description,if needed one important note the add,display name,must match the brand product or company,name of the website or app which is,being promoted,we hope we were able to shed some light,on the infeed video ad format,and we look forward to seeing your,creative ads on tick tock,congrats you are one step closer to,bringing your business to tick tock's,engaged and authentic community
Let's move on to the first section of tiktok in-feed ads
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d
After seeing the first section, I believe you have a general understanding of tiktok in-feed ads
Continue the next second section about tiktok in-feed ads
How to produce in-feed native ads for TikTok — best practices from AdQuantum
How to produce in-feed native ads for TikTok — best practices from AdQuantum
how to produce Infinity pads for tick,tock the majority of large Brands today,use tick tock as an ad platform and,that's natural did you know that the,total number of its monthly active users,is 1.2 billion that's crazy huh just,like that Tick Tock has evolved from a,team entertainment social network to a,powerful marketing tool our mobile,marketing agency at Quantum is a stick,talk for clients in different app,categories and the overwhelming majority,of them gained huge successes with this,platform,so we decided to share our tips and,tricks for producing native ads for tick,tock campaigns to boost your sales or,downloads if you talk about mobile apps,let's get started what are native ads,and why do we need to talk about them,native ads are the ads embedded in the,user's feed this format implies short,videos 5 to 60 seconds this is,definitely the most popular and,Performing ad format for tick tock the,reason why is that the user doesn't even,understand this is not they just watched,they perceive it as just another regular,Post in terms of metrics this greatly,increases conversions tabs on an ad and,user retention,characters of native ads are real people,influencers actors models and the focus,of these creatives is not centered in,the product or its features but on,education utility or entertainment Tick,Tock is unlike any other traffic Source,because of the audience that you can,reach there and the features of the,platform itself,many marketers just copy and paste at,creatives that showed good performance,on Facebook or Google ads and then they,just don't see these Goods results,that's because it doesn't work like that,for tick tock you have to use a,completely different concept for ad,production we are here to help you out,with that,now we came to the most interesting part,our tips for making the most engaging,and Performing native ads one,come up with what you are going to show,in your native ads,in Tick Tock the most efficient ads are,those that show the value of a product,through a picture of real use,which our company deals with the most,suitable apps for these traffic Source,are gaming health and fitness food,delivery and dating apps,you Market physical Goods say Cosmetics,food are close you're the lucky one Tick,Tock is just the perfect ad platform for,you,simply find an interesting and engaging,angle use more Trends create 2.,stick to the rights video structure Tick,Tock is a platform ruled by Zoomers in,terms of the visual perception speed,they surpassed all previous generations,in the first seconds of the video they,digest information and instantly sweep,aside what is unlikely to interest them,therefore the key story buoyance and,Tick Tock ads should happen in the first,5 Seconds,this way you'll make users get glued to,your ad content and don't forget that a,call to action must appear at the end of,every ad otherwise what's the purpose of,that three,early captions and sounds text on Tick,Tock creatives is always important it's,another tool an Advertiser can use for,communication with their audience,therefore a net creative should look,understandable those who is and without,sound it would be even better if you,either ovulate the text directly in Tick,Tock or imitate tick tock's captions in,post-production,also don't ignore the sound in your ad,videos Tick Tock all allows you to get,connected with users through music,statistics say that 93 of top performing,tick tocks use audio four use stick talk,trends Tick Tock Trends greatly help you,ads perform these are the lip syncs,dance challenges and pranks that in most,cases become a magnet for users,attention,however there is a catch if you use,Trends aimlessly you risk losing U.S,performance the video may be really,appealing and engaging but a potential,consumer might not understand why they,should use your product or download your,app,formulate your sales message clearly the,emphasis should randomly be on the,product's failure and if possible you,can also add recognizable Trend elements,to your ad 5. provide value it's a,crucial thing remember to always provide,value to Tic-Tac users through your ad,content always keep in mind that users,come to tick tock to either get inspired,get entertained or get informed say you,promote a fitness app When developing ad,hypothesis for creatives ask yourself,what might be of interest to your target,users how do they get inspired or,entertained or educated this way you'll,surely find the right direction,well that's it for today I hope you,liked the video if so please give this,video a like And subscribe also if you,got any questions leave them in the,comment section down below looking,forward to see you on the next video,stay tuned and good luck with your abs
After seeing the second section, I believe you have a general understanding of tiktok in-feed ads
Continue the next third section about tiktok in-feed ads
YouTube In-Feed Video Ads Tutorial 2022
YouTube In-Feed Video Ads Tutorial 2022
what's up everyone welcome to the,Surfside PPC YouTube channel today I'm,going to be going over YouTube in feed,video ads so this is one of the most,popular video ad formats and one of the,good things about this format is people,actually have to click on your video,thumbnail before they watch it so it's,not going to be shown to people as,they're watching videos it's something,that people have to interact with before,they ever even watch your video so if,you're not familiar with these they can,run in three different places one is on,the YouTube home page so if you go to,the YouTube homepage sometimes you'll,see an advertisement right here this,isn't actually not an example of it this,is just a standard search ad with an,image extension so all three of my,examples they just came up with search,ads but sometimes you'll see videos here,and these would be considered in-feed,video ads so the other one is let's just,say I go to YouTube I search how to make,pancakes so you might see one up top,here an advertisement these again are,both just search ads with this one is,with sitelink extensions and this one,has an image extension and these both,bring you to the website rather than,directly to a YouTube video last but not,least let's say I do click on one of the,videos for how to make easy pancakes,over here on the right hand side what,you're going to see is a smile direct,Club advertisement so these are not,actually examples of in-feed video ads,but these are where these advertisements,would show up and I'm going to show you,an example of what they look like as we,create a campaign,so let's come back to our Google ads,account and let's show you how to create,campaigns within feed video ads so when,you click on the plus sign to create a,new campaign in your Google ads account,what you want to do is come down and,click on the product and brand,consideration objective,the next is going to be to select our,campaign type the only option here is,video and then for campaign subtype you,want to click influence consideration,and you're going to see influence,consideration with skippable entry ads,or in-feed video ads so that's what,we're going to do here is influence,consideration click on continue,so we have our video campaign we can,name our video campaign so let's just,say I want to advertise for example I'm,not in my Surfside PPC Google ads,account I'm in my beachfront Decor,Google ads account but let's say I want,to promote my new YouTube ads tutorial,so I want when people are searching for,how to how to create YouTube ads or,trying to reach people who might have an,interest in YouTube advertising let's,say I want to reach them across YouTube,with my YouTube ads tutorial so let's,say I want to run this campaign let's,say we'll start at September 16th and,we'll run it for two weeks so we'll do a,campaign total budget and let's just say,we want to run it 500 over the course of,two weeks so that's about a 33 daily,budget,so let's say YouTube ads tutorial,in feed video ad campaign,okay so for our bid strategy the only,option we can choose is maximum cost per,view so we're willing we're going to set,how much we're willing to pay each time,our ad is viewed so when someone clicks,on our advertisement that's going to,count as a cost per view so anytime,someone clicks on your infeed video ad,so we're going to keep scrolling down,Networks you're going to see YouTube,search results YouTube videos so one,thing you're going to see down here is,video Partners on the Display Network,campaigns that are eligible for in-feed,video ads now run on both YouTube,networks to expand where you can reach,potential customers so if we come down,here and we enter our video so our,YouTube video down at the bottom we'll,come up and do some targeting as well so,we're going to copy our URL and we're,going to come over here and we're going,to paste our URL right here okay now,what you're going to see right here is,to select a video ad format this will be,used for the rest of the ads in our ad,group so we choose in feed video ad now,this is an example of what they look,like when they show it here so they have,mobile and desktop it looks exactly the,same basically for all three of these,you're going to see YouTube search so it,might show at the very top after,somebody makes a search in YouTube,YouTube home looks exactly the same it's,it's just going to be one of the videos,as people are scrolling through videos,on their YouTube home screen with a,mobile device and then YouTube watch,next so these actually appear on the,right hand side the YouTube watch next,now it's much easier to see if we do a,desktop so for YouTube watch next you'll,see it over here on the right hand side,headline Surfside PPC and then our,thumbnail so if we also do YouTube home,you're going to see here the infeed,video ad format will only appear in the,YouTube mobile home page so we could,also do is YouTube search and you'll see,if someone makes a search it's going to,show right here f
After seeing the third section, I believe you have a general understanding of tiktok in-feed ads
Continue the next fourth section about tiktok in-feed ads
TikTok | Infeed Ads Vietsub
TikTok | Infeed Ads Vietsub
từ trước khi bắt đầu quảng cáo trên Tik,Tok những thông tin cơ bản về cách thức,tổ chức chiến dịch và nội dung trên nền,tảng này sẽ Hữu dành cho bạn để bắt đầu,hãy cùng điểm lại những tính năng cơ bản,và ứng dụng cách tóc dành cho người dùng,cơ cấu trúc hiển thị của Tik Tok bao gồm,có 5 phần chính trang chủ nguồn cấp dữ,liệu dành riêng cho bạn khi mở ứng dụng,Tik Tok Trang khám phá là nơi bạn có thể,tìm kiếm nội dung hoặc hồi sáng tạo cụ,thể chàng tạo video là nơi bạn có thể,sáng tạo ra nội dung của riêng mình,thông báo là hộp thư để bạn có thể xem,tất cả các thông báo liên quan đến tài,khoản hoặc nội dung đã đăng tải,số trang cá nhân là hộp xốp cá nhân và,quản lý tất cả nội dung của bạn khi tham,gia vào Quảng cáo đấu thầu video của bạn,sẽ được hiển thị xe là nguồn cấp dữ liệu,đã được cá nhân hóa của đối tượng mục,tiêu quảng cáo sẽ không xuất hiện ở bất,kỳ vị trí nào khác trên nền tạm do vậy,in huyết là cách tuyệt vời để nhờ quảng,cáo có thể tiếp cận cộng đồng thông qua,các video vui nhộn và video nhiều thông,tin,đối với quảng cáo Infinite bạn có thể,lựa chọn 1 trong 5 mục tiêu phạm vi tiếp,cận lượt truy cập được tại áp được xem,video hoặc mục tiêu chuyển đổi mục tiêu,tiếp cận sẽ tối ưu hóa chiến dịch của,bạn để hiển thị quảng cáo tối đa nhiều,nhất có thể trong tệp đối tượng mục tiêu,mục tiêu lượt cài đặt ứng dụng sẽ tối ưu,hóa chiến dịch của bạn cho các chuyển đổ,tập trung và được cài đặt ứng dụng mục,tiêu lượt xem video sẽ tối ưu hóa cho,quảng cáo của bạn nhận được nhiều lượt,xem nhất có thể mục tiêu lượt truy cập,sẽ tối ưu hóa chiến dịch của bạn cho lưu,lượng người truy cập vào trang trong khi,mục tiêu chuyển đổ sẽ tối ưu hóa quảng,cáo của bạn theo đối tượng Thực hiện,hành động thời trang,sau khi tham gia vào quá trình đấu giá,chiến dịch quảng cáo in fish quảng cáo,chiến thắng trong Phiên đấu giá sẽ được,xem là nguồn gốc video đã được cá nhân,hóa có đối tượng mục tiêu và có thể cài,đặt giá thầu quảng cáo Infinite thông,qua các hình thức cpm CPC oxy pm và CTV,cpm là giá trên 1.000 lần hiển thị tính,phí dựa trên Giá của mỗi 1.000 lần hiển,thị quảng cáo CPC là giá trên mỗi lượt,tiếp vào quảng cáo của bạn oxy pm tối ưu,chi phí chuyên hiển thị tức là bạn có,thể đấu thầu dựa trên chi phí bạn sẵn,sàng chi cho mỗi kết quả chuyển đổi,nhưng được tính dựa trên giá của 1.000,lượt hiển thị CTV đạt giá xe mỗi lượt,xem được tính dựa trên giá của lượt xem,video hoặc được tương tác với video mà,bạn đã lựa chọn hai dây hoặc 6 giây,Ừ tùy thuộc vào mục tiêu của từng chiến,dịch và có hiện tùy chọn các loại chiến,lược giá thầu phù hợp video quảng cáo,Infinite đứng giới hạn kích thước tệp,nhỏ hơn năm trăm Megabyte và tốc độ bit,video phải cao hơn 516 kgb trong khi độ,dài video có thể từ 5 đến 60 giây tích,tắc để xuất bạn nên sử dụng các video,ngắn hơn với thời lượng tối ưu là từ 9,đến 15 giây,a đối với bố cục hiển thị và có thể sử,dụng quảng cáo video kết hợp với hình,ảnh cùng với tên thương hiệu hoặc các,ứng dụng và phần mô tả nếu cần tên ứng,dụng được Tik Tok để xuất nên sử dụng,nếu mục tiêu của bạn là cài đặt ứng dụng,một liệu quan trọng đối với mục tiêu cài,đặt ứng dụng thì tại Quảng cáo tên hiển,thị về trùng với tên ứng dụng của bạn,trên đây là những điểm nổi bật của hình,thức quảng cáo Office chúng tôi mong,muốn được sớm với những ấn phẩm của bạn,trên Tik Tok hi vọng thông tin xe đã đưa,bạn đến gần hơn với Tik Tok và giúp,doanh nghiệp của bạn dễ dàng gia nhập,nền tảng này
After seeing the fourth section, I believe you have a general understanding of tiktok in-feed ads
Continue the next fifth section about tiktok in-feed ads
Canva for TikTok | How to make an Awesome VIDEO with SOUND Effects | EASY Canva Tutorial
Canva for TikTok | How to make an Awesome VIDEO with SOUND Effects | EASY Canva Tutorial
in this tutorial i'm going to show you,step by step how to create a tik-tok,video with sound effects using canva pro,so if you guys are interested in this,tutorial let's go to my computer,we're gonna go to combat.com home page,and from here we are going to create a,video document to create our tiktok,video so let's go to the video section,and from here we're going to select,mobile video,once canva opened the editor we are,going to upload the videos that we want,to use on our tik tok i have a video of,myself that i want to use as the intro,of the video so we're gonna go to upload,and we're going to select upload media,once you have selected your file you're,gonna wait until the video is fully,uploaded before starting to edit okay my,video has been fully uploaded to canva,and now i can bring it to my editing by,just dragging the video to this empty,page we're gonna check our video and,we're gonna remove some sections because,i don't want to use the 8.6 seconds that,i have on this clip so let me double,check i'm gonna play my video,i think this part it's okay,but i think it's too long actually for,short videos like tick tocks or reels or,shorts on youtube you would like to be,very precise with the information that,you want to deliver so i guess for my,intro i can leave it to,3 seconds or even less,so let me check,i think this is looking good now let's,work on the next sections of our video,i'm gonna include six sections after the,intro so i'm gonna use the videos,available in the canva library when you,go to the left hand side on your screen,you will see the videos section when you,click on it you will have access to the,canva library and you can also search,for specific videos that you want to,find i would like to have some aesthetic,videos so,let's try by,aesthetic,and then vertical because i would love,to find some vertical videos if possible,in this search result i see this video,which looks interesting and i want to,see if i can find more videos from the,same creator so i'm gonna go to the,three dots,and then click on the name of the,creator,in here i'm gonna use this video so if i,want to add it to my tik tok i just need,to drag it to the plus icon this video,is 7.4 seconds long so i'm gonna crop it,i guess like around two seconds it will,be enough now i need to find more videos,for the next sections on this tiktok i'm,gonna search for,sun beam to see what i find i don't see,any vertical video but still i think we,can work with what we have right here so,let me bring these videos to my tik tok,video,i just need to keep dragging the videos,to this plus icon,and then,i will crop,the length of each of these videos,a very important aspect of what i'm,doing here and i believe you guys,remembered from the intro in this video,is that i'm using a canva pro account if,you pay attention all of these videos,right here have the pro label so if you,have a camber free account you can use,these videos and also the sound effects,that we will use at the end of the video,but you will have to pay for the license,of each of these elements that you will,be using that has the ground label if,you have a pro account you will be able,to use these videos and the sound,effects without having to pay any extra,i have all the sections of my tik tok,video ready and before adding the sound,effects i would like to add some,transitions so after i can see clearly,where to insert the sound effects and,for the video to look great i want to,add a transition in between every,section so i'm gonna start with the,first one let's go to the plus icon and,then add transition from here i'm gonna,use one of the newest transitions in,combat which is called chop,i'm gonna select this direction and then,the first origin option i'm gonna keep,changing the origin section in every,transition so we have a more interesting,effect on our tick tock so let's go to,the next transition,add transition go to chop you're gonna,select the same direction but this time,we're going to select the second option,on origin we're gonna do the same for,the next transition this time we're,gonna select the third origin option,and for the fourth option,i'm gonna select the fourth origin,option,next for the fifth transition,we're gonna go to chop and we're gonna,start over so we're going to use the,same direction and then we're going to,start again with the first origin option,and finally,we'll use the second origin option,now that we have all our transitions,ready we can start adding our sound,effects,to add our sound effects we are going to,open the audio section on the left hand,side of the page the first sound effect,that i want to use on this video is a,blink sound effect because at the,beginning of my video there is a section,in which i blink you see here i'm,closing my eyes,and then i open them again,i want to add a sound effect in here,just to add something interesting to the,video so let's try to find a blink,sound effect to see what we find,okay so i found this sound ef
After seeing the fifth section, I believe you have a general understanding of tiktok in-feed ads
Continue the next sixth section about tiktok in-feed ads
TikTok Advertising Influencer Strategies For eCommerce Brands
TikTok Advertising Influencer Strategies For eCommerce Brands
hey everybody my name is savannah,sanchez today i'm going to be talking,about,all things tick tock ad creatives,especially for,ecommerce brands,so a bit about me i've been working with,the tiktok ad platform,since april of 2020 for my e-commerce,clients,i am an e-commerce paid social,consultant,i work with a handful of brands on their,facebook snapchat,and now tick-tock advertising strategies,some of the brands i've worked with on,tick-tock,include blend jet our place thrive,market jing,kitsch just to name a few so really,excited to share,my learnings from working with their ad,platform and specifically,what works for ad creatives,a bit about my team i work with lauren,who is my ad creative designer,she helps design a lot of the tik tok ad,creative so more technical side,of the design and then i also work with,natalie who is our resident,ugc or user generated content maker and,makes a lot of tick tock ads for us and,in terms of filming her own content as,well which is really exciting,so that's me that's my business my,business is the social savannah,this is my team and i'm excited to share,with you what we've learned so far about,tick tock ads all righty,so i'm going to play a few examples for,you as well,so tick tock people go to tick tock to,be entertained,no surprise about that and to be,delighted by short-form videos,so you have to speak the language that,tick-tockers expect,if they sniff out that it's an ad,they're going to quickly swipe away,so when i first started with tick-tock,advertising,i think that my first instinct was i'll,just take whatever is working on my,instagram story ads,on my snapchat ads and try it on tiktok,it seemed like a really,easy way to get started on the platform,boy did those ads,bomb something i've really quickly,learned about tiktok advertising,is that they have to look like tick,tocks you cannot just take what's,working for you on facebook,and shove it on tick tock ads manager,and expect it to work,tick talkers they are making a decision,about whether they're gonna watch,your ad within the first thumbnail,of seeing your ad creative literally,under a second it takes them to decide,if they're gonna watch your ad,or if they're gonna swipe away so it's,really important to make it look as,native to the tic toc ad platform as,possible so the two examples i just,played on screen,are ones that we've made for our clients,and we're using organic tik tok text,we're using transitions that tick,tick-tockers are used to,but most importantly they don't look,like ads,so if there's any key takeaway from,today that you get,make ad make tick-tocks not ads is,really the name of the game,so how do you get this type of organic,looking style,and i'll play these examples for you,guys as well,so um you have to work with creators on,the platform,that's the great thing about tick tock,creators they already understand,a lot of these direct response,principles in terms of,getting attention in the first frame,getting people to watch the entirety of,the video,that's why i love working with tick tock,creators as opposed to even,instagrammers because,tick-tockers understand how to grab,attention quickly,and how to look native to the platform,so when i source creators,for the brands that i work with i'm,looking for those creators that know how,to capture attention,and to almost give them a lot of,creative freedom as well in terms of the,content that they're making,when i work with tick-tock creators for,user-generated content for tick-tock ads,often i'm relying on their own,creativity i give them some brand,guidelines and the main value props of,our product,but that's the great thing about tick,tock creators most of them are extremely,creative and talented,that if you give them a bit of direction,and let them put their own flair on it,you get really great content like the,ones i just showed you,so just to reiterate what i said letting,creators be creators i'll share with you,a couple examples from my clients,this was a creator we paired up with for,my client kitsch,to show their pony full so just a simple,product tutorial,i found that product tutorial videos and,unboxings work especially well for tick,tock ads,one thing that's also really cool about,working with tic toc creators,is that there's that there is this new,beta feature,on tick talk ads where you can actually,boost posts from an influencers page,which has worked really well for my,clients so what this means is that if,you're working with a tick tock creator,have them post the ad directly to their,tick tock page,and then you can request an,authentication authenticator code,for you to run their ad through their,page so if any of you guys use facebook,ads pretty,religiously you probably know about,whitelisting facebook ads where you use,an influencers facebook page,it's the same content here so like you,can see with the,influencer that we used we're running it,through her page and we're adding that,shop now button,so again that is a feature that is
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Tik Tok In Feed Ads - Für wen und was sie sich eignen | TikTok Tutorial | Social Media Marketing
Tik Tok In Feed Ads - Für wen und was sie sich eignen | TikTok Tutorial | Social Media Marketing
herzlich willkommen auf dem,youtube-kanal von ebay die social media,agentur in diesem video stellen wir euch,das tik tok anzeige format in vier sets,vor wenn euch das video gefällt dann,gebt uns einen daumen nach oben und,vergesslich der kanal zu abonnieren tik,tok ist die erfolgself der letzten jahre,2020 wurde sie mit über 800 millionen,aktiven nutzern zu am häufigsten,heruntergeladene app des jahres gekrönt,tecdoc bietet eine globale reichweite,auf der man die chance hat zu einem,großen publikum zu sprechen zum werben,gibt es dabei verschiedene arten von,anzeigen da die plattform jedoch noch,relativ neu ist können die verschiedenen,arten von anzeigen und deren verwendung,ein wenig verwirrend sein wir stellen,euch heute deshalb die in feed,videoanzeigen genauer vor in tecdoc,standard anzeige format diese,ermöglichen es dass eine video anzeige,automatisch auf der fahrerseite eines,benutzers ausgespielt wird genau wie,andere inhalte können auch in kitas,durch weiterschreiben übersprungen,werden wodurch die ersten zwei sekunden,entscheidend sind insgesamt können die,jetzt bis zu 60 sekunden lang sein wobei,jedoch eine optimale länge von 15,sekunden empfohlen wird anders als zb,auf plattformen wie instagram ist hier,dass der sound einer info at direkt,eingeschaltet ist dieser sound kann man,wiederum von usern für eigene videos,verwendet werden genau wie auch bei,gängigen content können diese anzeigen,von usern geliked und kommentiert werden,da die sich vom aussehen her nicht von,anderen inhalten unterscheiden kommt,dass anzeige format genauso gut an wie,auch die normalen inhalte laut iqdoq,sollen insgesamt 83 prozent der user die,anzeigen sogar unterhaltsam finden,außerdem so lautet ein viertel der,nutzer ein produkt gekauft ohne zu,diesem genauer recherchiert haben,nachdem sie eine info anzeige auf tik,tok gesehen haben das liegt unter,anderem auch daran dass bei inditex 23,prozent mehr details im gedächtnis,bleiben als bei fernsehwerbung in vier,sets können außerdem für viele,verschiedene kampagnen ziele verwendet,so kann durch einen klickbaren call to,action entweder traffic auf externen,landingpages app downloads generiert,oder die bekanntheit des eigenen tik tok,accounts gesteigert werden unabhängig,vom ziel ist es übrigens wichtig diese,ads im vertikalen format zu erstellen so,dass sie auf dem smartphone den vollen,bildschirm ausnutzen wenn ihr euch jetzt,noch nicht sicher seid für welches,anzeige format ihr euch auf tik tok,entscheiden solltet könnt ihr mit ins,nichts falsch machen da die user sowieso,gerade durch den content scrollen und,bereit für interaktionen sind stehen die,chancen für eine positive reaktion sehr,gut wir hoffen wir konnten euch mit,diesem video weiterhelfen wenn es euch,gefallen hat dann gibt uns einen daumen,nach oben unvergesslich den kanal zu,abonnieren bei weiteren fragen könnt ihr,euch gerne einen experten von ebay gri,melden viel erfolg wünscht euch euer,ebay trittin
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