before we begin advertising on tick tock,it may be helpful to learn how tick tock,organizes campaigns and assets within,the platform,before we proceed it may be helpful to,review the features of the tick tock app,for users if you're new to the platform,tiktok app has five main sections,home page your unique feed when you,first open the app,discover where you can search for,specific content or creator,recording for creating your own tick,tock content,notifications or inbox to review,notifications related to your account or,posted content,profile your personal profile page,listing your uploaded videos,when you participate in the auction,process the auction winners ad,is inserted into the personalized feed,of your targeted audience,the ad does not appear in any other,section of the app,in feed video ads is a great way for,advertisers to reach the community on,tick-tock through fun and informative,videos,for in-feed video ads you can select,either the reach,traffic app installs video views or,conversion objective,the reach objective will optimize your,campaign to show your ad to the maximum,number of people possible,the app installs objective will,automatically optimize your campaign for,conversions focused on app install,the video views objective will optimize,your ad to get as many views as possible,the traffic objective will optimize your,ad for the traffic to your page or ad,while the conversion objective will,optimize your ad for people to take a,specific action on your website,when you participate in the auction,process and select the in-feed video ad,format,the auction winners ad is inserted into,the personalized feed of your targeted,audience,you can bid for in-feed ads through,either cpm,cpc ocpc or cpv,options cpm cost per thousand,charges based on the cost per thousand,impressions,cpc cost per click charges for each,counted click on your ad,ocpc optimized cost per click,means you will bid for the cost you are,willing to pay per result but will be,charged per click,cpv cost per view charges based on the,cost per view or predefined interaction,depending on the goal for your campaign,you can select the appropriate bidding,options,for in-feed video ads you're limited to,file size of 500 megabytes,or less and video bit rates should be,higher than 512 kilobytes,while you can have videos from 5 to 60,seconds,we highly recommend shorter videos from,9 to 15 seconds,as the optimum length for the ad,composition,you can incorporate video creative plus,and display image,along with brand or app name and an ad,description,if needed one important note the add,display name,must match the brand product or company,name of the website or app which is,being promoted,we hope we were able to shed some light,on the infeed video ad format,and we look forward to seeing your,creative ads on tick tock,congrats you are one step closer to,bringing your business to tick tock's,engaged and authentic community
Let's move on to the first section of tiktok in-feed ads example
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d
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Best TikTok Ad/Brand Campaigns You Should Know
Best TikTok Ad/Brand Campaigns You Should Know
hey everyone welcome back to filmora mvp,youtube channel today we will introduce,you to top 10 tick tock ads tick tock,brand campaigns examples worth looking,at,then let's get started,netflix wins with user generated content,netflix is the second most followed,brand on tick tock it has a massive pool,of original content such as interviews,with actors humorous skits and video,clips from the latest shows,averagely three posts per day gain over,1 million followers monthly their user,generated content has worked very well,the hashtag what's your power ar branded,effect got used by over 112 000 people,it is likely the most significant amount,of ugc for any brand on tick tock so far,elf cosmetics sets trends with tick tock,live,cosmetic brand elf is a front runner in,the best beauty brands on successful,tick tock campaign examples it is one of,the first beauty brands to market,through tiktok the beauty brand recently,created an nft collection that promotes,cryptocurrency and the group launched,its twitch channel,amazon track sales through tick tock,ambassadors,amazon is the third most hashtag,challenge brand on tick tock they,recognize influencers potential which is,why they partnered with over 40 micro,and mega influencers in a single amazon,fashion campaign as one of the best,tiktok campaign ideas to carry their,hashtag pajamajam challenge to the next,level,gymshark sets the bar for fitness on,tiktok as an early adopter,the brand posts high quality videos,consistently and has a good,understanding of its audience's desire,it shares workout videos motivational,content and a solid mix of memes which,have helped them earn over 3.3 million,fans on tick tock,marc jacobs perfects tick-tock duets,marc jacobs mastered the art of,tick-tock duets and tick-tock brand,campaigns and propelled it to be one of,the most followed brands on tick-tock,the company launched branded hashtag,challenges in the form of tick-tock,adverts and each time the tock duet,feature is utilized their hashtag,perfect as i am campaign which,constituted duets with ricky thompson,and other three influencers in summer,2020 end it with 10.4 billion views the,challenge aimed at encouraging self-love,celebrating pride and individuality,three massive tick-tock influencers jojo,siwa bretman rock and ricky thompson,were featured,over 13.7 billion views and more than 2,000 ugc accumulated from their campaigns,duncan warms up to gen z with charlie,dimigio,duncan is undoubtedly one of the best,food brands on tiktok it has more than,21 million likes and over 3 million,followers its popularity with gen z on,tick tock comes from their endorsement,with tick tock star charlie demilio in a,smart move a long-term sponsorship with,charlie solidified their influence since,she was already a proud duncan patron,duncan beverages appeared in over 120 of,her tick tocks mostly unsponsored,products,flighthouse is a content powerhouse,the most followed brand account on tick,tock is flighthouse running one of the,successful tick tock campaigns it has,over 30 million followers and it,specializes in producing viral social,media content especially on tick tock,videos from this brand have more likes,than any other branded account ranking,it fourth amongst the most linked,accounts on tick tock for comparison,flighthouse has over 1 billion more,likes than michael lee a tick tock star,with 50 million followers so far,flighthouse has produced 4 300 tick,tocks a greater content volume than any,other brand on the app,readable bolsters brand awareness with,suspenseful footage,red bull is one of the largest branded,content producers with over 2,60 videos which is much higher than,charlie dimiglio and addison ray its,consistent unique and humorous content,helped the brand receive around 1.2,million likes on tick tock every month,they share a hilarious flop for every,terrifying trick,the trick has far been effective at,ensuring their audiences still has,attention for them,blue diamond almonds shows brand it's,not too late to try tiktok blue diamond,almonds brand hasn't been presented on,tiktok till june 2021 this time they,launched an enticing food challenge that,highlighted their new line of spicy,almonds after partnering with three food,influencers the hashtag 28 extremes,challenge got promoted the sponsored,video with food creator at colin creates,received 322 likes and over 10.1 million,views thus becoming his most viewed,video ever so far it has received over,11.6 billion views,dick's sporting goods makes a game time,decision with tick-tock ad features,dick's sporting goods does not have the,most considerable tick-tock presence as,it only has around 42 100 followers,until they launched their first branded,hashtag challenge hashtag new fit felin,involved six influencers and inspired,1136 pieces of ugc it came to pass,without using any branded effects they,utilized tic tock's branded effect,option during their second campaign,welcome back the campaign had,accumulated 7020 ugc despite being
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How to produce in-feed native ads for TikTok — best practices from AdQuantum
How to produce in-feed native ads for TikTok — best practices from AdQuantum
how to produce Infinity pads for tick,tock the majority of large Brands today,use tick tock as an ad platform and,that's natural did you know that the,total number of its monthly active users,is 1.2 billion that's crazy huh just,like that Tick Tock has evolved from a,team entertainment social network to a,powerful marketing tool our mobile,marketing agency at Quantum is a stick,talk for clients in different app,categories and the overwhelming majority,of them gained huge successes with this,platform,so we decided to share our tips and,tricks for producing native ads for tick,tock campaigns to boost your sales or,downloads if you talk about mobile apps,let's get started what are native ads,and why do we need to talk about them,native ads are the ads embedded in the,user's feed this format implies short,videos 5 to 60 seconds this is,definitely the most popular and,Performing ad format for tick tock the,reason why is that the user doesn't even,understand this is not they just watched,they perceive it as just another regular,Post in terms of metrics this greatly,increases conversions tabs on an ad and,user retention,characters of native ads are real people,influencers actors models and the focus,of these creatives is not centered in,the product or its features but on,education utility or entertainment Tick,Tock is unlike any other traffic Source,because of the audience that you can,reach there and the features of the,platform itself,many marketers just copy and paste at,creatives that showed good performance,on Facebook or Google ads and then they,just don't see these Goods results,that's because it doesn't work like that,for tick tock you have to use a,completely different concept for ad,production we are here to help you out,with that,now we came to the most interesting part,our tips for making the most engaging,and Performing native ads one,come up with what you are going to show,in your native ads,in Tick Tock the most efficient ads are,those that show the value of a product,through a picture of real use,which our company deals with the most,suitable apps for these traffic Source,are gaming health and fitness food,delivery and dating apps,you Market physical Goods say Cosmetics,food are close you're the lucky one Tick,Tock is just the perfect ad platform for,you,simply find an interesting and engaging,angle use more Trends create 2.,stick to the rights video structure Tick,Tock is a platform ruled by Zoomers in,terms of the visual perception speed,they surpassed all previous generations,in the first seconds of the video they,digest information and instantly sweep,aside what is unlikely to interest them,therefore the key story buoyance and,Tick Tock ads should happen in the first,5 Seconds,this way you'll make users get glued to,your ad content and don't forget that a,call to action must appear at the end of,every ad otherwise what's the purpose of,that three,early captions and sounds text on Tick,Tock creatives is always important it's,another tool an Advertiser can use for,communication with their audience,therefore a net creative should look,understandable those who is and without,sound it would be even better if you,either ovulate the text directly in Tick,Tock or imitate tick tock's captions in,post-production,also don't ignore the sound in your ad,videos Tick Tock all allows you to get,connected with users through music,statistics say that 93 of top performing,tick tocks use audio four use stick talk,trends Tick Tock Trends greatly help you,ads perform these are the lip syncs,dance challenges and pranks that in most,cases become a magnet for users,attention,however there is a catch if you use,Trends aimlessly you risk losing U.S,performance the video may be really,appealing and engaging but a potential,consumer might not understand why they,should use your product or download your,app,formulate your sales message clearly the,emphasis should randomly be on the,product's failure and if possible you,can also add recognizable Trend elements,to your ad 5. provide value it's a,crucial thing remember to always provide,value to Tic-Tac users through your ad,content always keep in mind that users,come to tick tock to either get inspired,get entertained or get informed say you,promote a fitness app When developing ad,hypothesis for creatives ask yourself,what might be of interest to your target,users how do they get inspired or,entertained or educated this way you'll,surely find the right direction,well that's it for today I hope you,liked the video if so please give this,video a like And subscribe also if you,got any questions leave them in the,comment section down below looking,forward to see you on the next video,stay tuned and good luck with your abs
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YouTube In-Feed Video Ads Tutorial 2022
YouTube In-Feed Video Ads Tutorial 2022
what's up everyone welcome to the,Surfside PPC YouTube channel today I'm,going to be going over YouTube in feed,video ads so this is one of the most,popular video ad formats and one of the,good things about this format is people,actually have to click on your video,thumbnail before they watch it so it's,not going to be shown to people as,they're watching videos it's something,that people have to interact with before,they ever even watch your video so if,you're not familiar with these they can,run in three different places one is on,the YouTube home page so if you go to,the YouTube homepage sometimes you'll,see an advertisement right here this,isn't actually not an example of it this,is just a standard search ad with an,image extension so all three of my,examples they just came up with search,ads but sometimes you'll see videos here,and these would be considered in-feed,video ads so the other one is let's just,say I go to YouTube I search how to make,pancakes so you might see one up top,here an advertisement these again are,both just search ads with this one is,with sitelink extensions and this one,has an image extension and these both,bring you to the website rather than,directly to a YouTube video last but not,least let's say I do click on one of the,videos for how to make easy pancakes,over here on the right hand side what,you're going to see is a smile direct,Club advertisement so these are not,actually examples of in-feed video ads,but these are where these advertisements,would show up and I'm going to show you,an example of what they look like as we,create a campaign,so let's come back to our Google ads,account and let's show you how to create,campaigns within feed video ads so when,you click on the plus sign to create a,new campaign in your Google ads account,what you want to do is come down and,click on the product and brand,consideration objective,the next is going to be to select our,campaign type the only option here is,video and then for campaign subtype you,want to click influence consideration,and you're going to see influence,consideration with skippable entry ads,or in-feed video ads so that's what,we're going to do here is influence,consideration click on continue,so we have our video campaign we can,name our video campaign so let's just,say I want to advertise for example I'm,not in my Surfside PPC Google ads,account I'm in my beachfront Decor,Google ads account but let's say I want,to promote my new YouTube ads tutorial,so I want when people are searching for,how to how to create YouTube ads or,trying to reach people who might have an,interest in YouTube advertising let's,say I want to reach them across YouTube,with my YouTube ads tutorial so let's,say I want to run this campaign let's,say we'll start at September 16th and,we'll run it for two weeks so we'll do a,campaign total budget and let's just say,we want to run it 500 over the course of,two weeks so that's about a 33 daily,budget,so let's say YouTube ads tutorial,in feed video ad campaign,okay so for our bid strategy the only,option we can choose is maximum cost per,view so we're willing we're going to set,how much we're willing to pay each time,our ad is viewed so when someone clicks,on our advertisement that's going to,count as a cost per view so anytime,someone clicks on your infeed video ad,so we're going to keep scrolling down,Networks you're going to see YouTube,search results YouTube videos so one,thing you're going to see down here is,video Partners on the Display Network,campaigns that are eligible for in-feed,video ads now run on both YouTube,networks to expand where you can reach,potential customers so if we come down,here and we enter our video so our,YouTube video down at the bottom we'll,come up and do some targeting as well so,we're going to copy our URL and we're,going to come over here and we're going,to paste our URL right here okay now,what you're going to see right here is,to select a video ad format this will be,used for the rest of the ads in our ad,group so we choose in feed video ad now,this is an example of what they look,like when they show it here so they have,mobile and desktop it looks exactly the,same basically for all three of these,you're going to see YouTube search so it,might show at the very top after,somebody makes a search in YouTube,YouTube home looks exactly the same it's,it's just going to be one of the videos,as people are scrolling through videos,on their YouTube home screen with a,mobile device and then YouTube watch,next so these actually appear on the,right hand side the YouTube watch next,now it's much easier to see if we do a,desktop so for YouTube watch next you'll,see it over here on the right hand side,headline Surfside PPC and then our,thumbnail so if we also do YouTube home,you're going to see here the infeed,video ad format will only appear in the,YouTube mobile home page so we could,also do is YouTube search and you'll see,if someone makes a search it's going to,show right here f
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How I Create TikTok Ad Creatives For Dropshipping With LIVE Examples
How I Create TikTok Ad Creatives For Dropshipping With LIVE Examples
tick tock ads has become pretty popular,in the drop shipping community but a lot,of people are struggling with one thing,and that is actually figuring out what,sort of tick tock creatives to use to,actually run ads so in this video i'm,gonna hop into my computer i'll explain,to you guys the exact structure we,currently use for our tik-tok ads as far,as the creatives go and then also show,you some really good creatives that i,would suggest you guys sort of try to,mimic the overall topic though is going,to be tick-tock ad creatives now before,we get into it be sure to leave a like,if this video does get 500 likes i asked,for 300 last time and we blew through,that in like a day so if we do 500 i'll,post another tick tock video next week,and it's going to be i don't really know,exactly maybe i'll get into how to scale,tick tock ads if you guys want to drop,suggestions be sure to do that in the,comment section below and then if you,guys also want to follow me on instagram,i'll have a little banner down here,other than that though we're just going,to get straight into it so we're going,to get into my computer i'll explain to,you guys the sort of creatives we use,how we create them and all that stuff,and then i'll show you guys some really,good creatives i'll include some of mine,that we've actually used to run and,scale products and all that stuff so,without further ado let's just get into,my computer all right we're now in my,computer and before i actually get into,showing you guys some of the creatives,i've used and scaled products with and,then showing you the different types of,creatives on tik tok and kind of like,how we go through and find content i,want to explain to you guys what works,what doesn't work and sort of like how,we structure our creatives like an exact,strategy and blueprint that we use,across the board also if you guys do,need extra help with your drop shipping,store and this q4 and everything like,that i'll leave a link in the,description where you guys can actually,book a free call with my team to,actually ask them questions they'll help,you out with anything you pretty much,need again the calls are free so if you,want to sign up for one link in the,description but now that's out of the,way let's get into tick tock ad,creatives first things first what does,not work with tick tock ad creatives the,facebook dropship style creatives,definitely do not work well on tiktok,the reason for this they look too much,like ads so when you're running ads on,tick tock you want to make the creatives,look very native like i said tick tock,enjoys native content when people are,scrolling through their feed they're not,looking to look at an ad they're looking,to just watch another tick tock and if,it hooks them if there's a cool product,in the video they buy the product that's,kind of how it works that's how you get,good click-through rates that's how you,crush it on tick-tock ads high,production videos also don't work,usually they just look too out of place,if you go to the tick tock creative,center you'll see a lot of the videos,are not high production they're actually,lower quality videos and look like,someone just ordered the product and,filmed it real quick like it wasn't a,crazy thought out video now something,else that really doesn't work and we've,tried this is having a video with a lot,of blank space on the top or bottom now,what i mean by this is if the video is a,square video and then you have black,banners on top and bottom we tried,running a video like that the video was,amazing but the ad overall just,performed horribly and we came to the,conclusion that it was because it did,not look well it did not flow well on,people's tik tok feed they'd much rather,see a video of someone just reviewing,the product or something like that,rather than a product that looks super,high production it actually looks like,an ad that stuff really does not work on,tick tock which is actually kind of nice,because when i'm running facebook ads it,takes me a while to actually get,creatives because i'm not the one that,can create them so i have a video team,that actually edits them all together,and does that so it again takes a little,bit of time but with tick tock ads the,stuff that works is stuff you and myself,and anyone can go in and create it's not,like we need to have crazy editing,software or anything like that so what,works with tick tock creatives native,content works extremely well what i mean,by native content is essentially content,on the platform that flows that looks,like just any other video on the app if,you're scrolling through tik-tok you,really won't be able to distinguish the,ads from the normal videos that's how it,should be so that works another thing,that works really well to get more in,depth is people simply just getting the,product and seeing how it works like oh,i just got this product let's see how it,works that's something that works very,well on tick-tock it's one of the style,videos we run ac
After seeing the fifth section, I believe you have a general understanding of tiktok in-feed ads example
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This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit
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Tiktok advertising examples - Beast by Dre, Bugles and the Uffizi Gallery.
Tiktok advertising examples - Beast by Dre, Bugles and the Uffizi Gallery.
welcome,to advertisers watching ads my name is,tom allenton,i'm the founder of automatedcreative and,this is a weekly show,where brands watch other brands ads and,have a discussion about them to decide,who wins out of the week and this week,is pretty special,it's a tick tock special we're going to,be discussing work from,beats by dre bugles and the affinity,gallery,and the show is brought to you in,partnership with the conscious,advertising network so please go and,check those guys out,so let's meet this week's guests,hi i'm arjun bose i am head of culture,and experience at general news for,europe australasia,hi i'm sunny i'm the social and content,planning lead at printer required uk,hello my name is richard norton,co-founder of,bristol creative technologist tiny giant,fantastic guys thanks so much for,joining right,so first up naught we have your advert,can you give the audience a bit of,context,around this ads but what i put on the,table is,basically some content from the offici,gallery,in florence nails hair hips heels,ass fat lips real purse full big,bills i'm a big,y'all five four three twos i'm a one, girl what did that girl just say,girl,so richard why did you share that ad,with us coming from the sort of place,where,my own business comes from the idea of,trying to get people to do something,pioneering,to do things that are unexpected to me,what i love about it is the fact that,you know there's this what,what would possibly be a crusty fussy,dusty art gallery,albeit with all this amazing art and,they've come into this social media,arena,where some might think well what are,they doing there why are they in that,and they've taken all the kind of,qualities of what tiktok can offer,in terms of obviously the music and the,way you can edit it and in effect,they've taken all those great pieces of,art and they've turned them into kind of,little,micro stories that kind of feel very,resonant and very modern today,sonny what was your take on that did you,think that,it was just right,as richard says attract a younger,audience or they're being disrespectful,i feel like it's such a nice blend of,old and new,and when you look at like who they're,trying to attract,you know the the younger gen z years,like this is exactly the way,they consume content and i think it's uh,i think it's brilliant yeah i love it,how about you arjun do you do you think,this is a large sprawling marketing,organization or do you think,some gentleman's got their hands on the,uh on the tick tock account run around,the gallery and just done it and asked,for permission afterwards,probably the latter tom but i think i,have to say you know what it makes you,smile and i think what's what's,interesting is,is that it's so unexpected clearly,they've given the keys of their account,to some,hyper creative young gen zer who,understands tick tock,um i guess my question here will be,what is the objective is it going to,make me more interested in renaissance,art,is it going to make me think about you,know those artists from the time of,michelangelo raphael and my going to,suddenly,develop a deep interest in it is it,going to make me want to come to,florence and,check out the uffizi gallery i don't,know i think they've done a banksy,on their own art they've sort of used it,and yeah they have,and i think they know they've done that,and they're cool with it arjun you are,next can you please,give us some context around your tick,tock,sure um so so this tick tock is,beats by dr dre's debut on tick tock,it's their first ever campaign,and for that they uh they jumped into,tiktok for the first time,um using the creation you know building,on the creation of a new,music video by by the singer called,ashniko,and that really plays up the beats daisy,challenge,and it's a very recent campaign it goes,a lot it went live on,saturday 11th of july and what's nice,about it is that it invites the tiktok,community's participation,over a four week period that's tied into,separate challenges,that essentially ties into the launch of,four different colors,of beats's new i think it's called power,beats pro headphones,so there's a blue there's a yellow,there's a pink and a red,i'm teaming up with beats to make a,kick-ass colorful video from my new song,daisy,it's going to feature all the new,beautiful powerbeats pro summer colors,as well as some of your pretty faces so,if you,want to be in my video check out the,challenge and be sure to show me your,true colors,so arjun tell us why you chose that,video so for me it's really pushing the,limits of traditional marketing,uh and creating a campaign that has,impact,um it's it's clearly you know it's it's,phased,because it's using these separate,challenges and it's and it's using i,i believe what is two of their most sort,of premium,offerings one is the hashtag challenge,which allows brands to directly engage,the ticktock community and,tap ugc as well as what is called top,view which,is a i think it's a full screen 60,second immersive ad,t
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