TikTok Advertising Influencer Strategies For eCommerce Brands
hey everybody my name is savannah,sanchez today i'm going to be talking,about,all things tick tock ad creatives,especially for,ecommerce brands,so a bit about me i've been working with,the tiktok ad platform,since april of 2020 for my e-commerce,clients,i am an e-commerce paid social,consultant,i work with a handful of brands on their,facebook snapchat,and now tick-tock advertising strategies,some of the brands i've worked with on,tick-tock,include blend jet our place thrive,market jing,kitsch just to name a few so really,excited to share,my learnings from working with their ad,platform and specifically,what works for ad creatives,a bit about my team i work with lauren,who is my ad creative designer,she helps design a lot of the tik tok ad,creative so more technical side,of the design and then i also work with,natalie who is our resident,ugc or user generated content maker and,makes a lot of tick tock ads for us and,in terms of filming her own content as,well which is really exciting,so that's me that's my business my,business is the social savannah,this is my team and i'm excited to share,with you what we've learned so far about,tick tock ads all righty,so i'm going to play a few examples for,you as well,so tick tock people go to tick tock to,be entertained,no surprise about that and to be,delighted by short-form videos,so you have to speak the language that,tick-tockers expect,if they sniff out that it's an ad,they're going to quickly swipe away,so when i first started with tick-tock,advertising,i think that my first instinct was i'll,just take whatever is working on my,instagram story ads,on my snapchat ads and try it on tiktok,it seemed like a really,easy way to get started on the platform,boy did those ads,bomb something i've really quickly,learned about tiktok advertising,is that they have to look like tick,tocks you cannot just take what's,working for you on facebook,and shove it on tick tock ads manager,and expect it to work,tick talkers they are making a decision,about whether they're gonna watch,your ad within the first thumbnail,of seeing your ad creative literally,under a second it takes them to decide,if they're gonna watch your ad,or if they're gonna swipe away so it's,really important to make it look as,native to the tic toc ad platform as,possible so the two examples i just,played on screen,are ones that we've made for our clients,and we're using organic tik tok text,we're using transitions that tick,tick-tockers are used to,but most importantly they don't look,like ads,so if there's any key takeaway from,today that you get,make ad make tick-tocks not ads is,really the name of the game,so how do you get this type of organic,looking style,and i'll play these examples for you,guys as well,so um you have to work with creators on,the platform,that's the great thing about tick tock,creators they already understand,a lot of these direct response,principles in terms of,getting attention in the first frame,getting people to watch the entirety of,the video,that's why i love working with tick tock,creators as opposed to even,instagrammers because,tick-tockers understand how to grab,attention quickly,and how to look native to the platform,so when i source creators,for the brands that i work with i'm,looking for those creators that know how,to capture attention,and to almost give them a lot of,creative freedom as well in terms of the,content that they're making,when i work with tick-tock creators for,user-generated content for tick-tock ads,often i'm relying on their own,creativity i give them some brand,guidelines and the main value props of,our product,but that's the great thing about tick,tock creators most of them are extremely,creative and talented,that if you give them a bit of direction,and let them put their own flair on it,you get really great content like the,ones i just showed you,so just to reiterate what i said letting,creators be creators i'll share with you,a couple examples from my clients,this was a creator we paired up with for,my client kitsch,to show their pony full so just a simple,product tutorial,i found that product tutorial videos and,unboxings work especially well for tick,tock ads,one thing that's also really cool about,working with tic toc creators,is that there's that there is this new,beta feature,on tick talk ads where you can actually,boost posts from an influencers page,which has worked really well for my,clients so what this means is that if,you're working with a tick tock creator,have them post the ad directly to their,tick tock page,and then you can request an,authentication authenticator code,for you to run their ad through their,page so if any of you guys use facebook,ads pretty,religiously you probably know about,whitelisting facebook ads where you use,an influencers facebook page,it's the same content here so like you,can see with the,influencer that we used we're running it,through her page and we're adding that,shop now button,so again that is a feature that is
Let's move on to the first section of tiktok influencer in-feed ads marketing
How to Analyze Your TikTok Influencer Campaigns
How to Analyze Your TikTok Influencer Campaigns
- How do you know if
an influencer campaign,is really working?,Because, spoiler alert,,likes and views are not
valid success markers.,Many times, you end up getting burnt out,because you don't set clear objectives,,you're not sure how to
structure a campaign,,or, worse yet,,you don't know which performance
indicators actually matter.,So in this video,,we're gonna break down exactly
the things to look out for,to see whether or not your
campaign was a success,and, better yet, how to make sure,that your campaign is a success.,(tranquil music),So you're working with
an influencer on TikTok.,How do you know that the
campaign is really working?,Before we jump into some
meaningful measurables,,I wanna make sure that
you truly understand,how TikTok works,,which is pretty different
from any other platform.,When you log into TikTok,,you actually have two different feeds.,You have your following feed,,which is just like every other platform,,those people who you follow,,but then there's the default
feed, the For You feed.,That's where people go first.,And when your video hits the For You feed,,you are guaranteed to
get in front of people,who have no idea you are.,Why is that important?,Well, basically what it means,is that every single time
you throw up a video,,you can't compare one video to the next,because every single time,
it is a different audience.,And so in that sense,you cannot guarantee virality,or even a certain level of
views with every single video,,no matter how many
followers that you have.,And this is probably obvious,,but you should absolutely
have a conversation,with your influencer
about these objectives,,expectations, and performance indicators,,so that they very much feel,like they are on the same page as well.,On TikTok, that video can wake up a day,,a week, months, even years afterwards,and so make sure that in your terms,you're asking for screenshots
of their analytics,,24 hours, 48 hours, 7 days, 30 days,,perhaps even 60 or 90 days after upload,,depending upon your expectations
and campaign length.,And by the way, it wouldn't
be totally extraordinary,for you to simply ask of your creator,to give some analytics
before you even sign them,onto a particular campaign.,Maybe you pick a certain video.,That way you can kind of test them out,to make sure that they
are actually compatible,and that their followers are real, legit,,and true to what you're
trying to accomplish.,Speaking of influencer communication,,you should definitely
check out our other video,,where we talk all about
finding your influencer,,reaching out, and launching that campaign.,First things first, let's
talk about those objectives,because you want to be so crystal clear,with yourself, with your
team, with your creators,what those objectives are.,Are you simply wanting to
increase brand visibility?,Are you actually wanting customers,and conversions or downloads?,Are you wanting followers to
your brand new page on TikTok?,All of those are great,,but might require different
types of strategies,and content as you go through,,and even as you're
picking out your rosters,of influencers and creators to work with.,And regardless of how much
numbers actually matter to you,,it's definitely smart,to know what metrics
you have to choose from,and what they actually mean.,So let's go through and break down,exactly what you can pull
from each TikTok video.,So long as you have a creator
or a business profile,,basically anything but a
private or a personal profile,,you have access to a unique
dashboard of analytics,behind every profile and
behind every individual video.,But just so that you know,,aside from likes, comments, and shares,,you can't actually see
any of these analytics,until about 24, more like 48,
hours after a video uploads.,How do you get there?,On the video, in the
bottom right hand corner,,you're gonna see three little dots.,You tap those dots,and then from there a menu will open,and you can tap on analytics.,From there you'll be able to see,this beautiful list of metrics.,Pretty straightforward here.,You've got the plays/views.,You've got the amount of
likes, the amount of comments,,which you can also
increase too, by the way,,by replying to comments, little tip there,,and then you have the shares.,Those are all available to
you immediately and instantly,as soon as the video goes up,,although they're not
always accurately updated,to the second.,Now, after about 48 hours,,you're gonna get more detailed
analytics about watch time.,And I would say that the
two most important factors,when it comes to TikTok are
shares and/or watch time,,and if you get a lot of
both, that's a good thing.,They'll actually show you the difference,between two videos that
performed really well,,one of which the watch time was longer,,the views were higher.,The other one was shared like crazy,,but the watch time wasn't as strong.,And in a perfect world,,your watch time is actually longer,than the video time itself.,It means that your audience
is watching th
After seeing the first section, I believe you have a general understanding of tiktok influencer in-feed ads marketing
Continue the next second section about tiktok influencer in-feed ads marketing
Marketing Mistakes To Avoid When Paying Tik Tok Influencers
Marketing Mistakes To Avoid When Paying Tik Tok Influencers
so a few days ago i was watching a video,from another youtuber by the name of,patrick cc,and patrick cc did the video documenting,his experience,of working with tick tock influences for,a campaign that he was running i think,around his own project or something like,that now leroy deleted his,after like 24 hours i suppose so i guess,i got scammed and as i was watching that,video,i was thinking like man it's interesting,to see someone else go through,all of the red flags and all the,troubles that we have as a marketing,agency,because it lets me know that i'm not,crazy and that,sometimes these ticks are influencers,really are like tripping,i'm saying like everything about his,campaign wasn't,terrible you know but there were a lot,of things in there that we have come to,identify,as red flags when it comes to,influencers so that's what i want to,talk about for this video,what are some red flags that you can,look at when it comes to dealing with,tic toc influences how can you keep,yourself from getting finessed or making,sure that you have the best possible,chance of having a great campaign on,tick tock,let's get into it it's the mat work,what's going on my name is corey music,marketer and co-founder of country band,agency and today,i want to talk about red flags and when,i'm talking about these red flags i mean,specifically in the space of,tic toc influencers and tick tock,influencer-based campaigns now,those type of campaigns have become,super popular i would say since 2019,once we started to see insurgents,of songs is going viral on ticks lock,now every artist and their mom,wants to catch a viral tick-tock here,and they're all jumping into the,platforms,dropping thousands and thousands of,dollars on influencers hoping that it,makes them the next arizona service or,or,old town wrote or something like that,and while you know i have my own,thoughts on that,that i'll get into it in another video,tick tock influence of marketing really,can be a really effective way to push,music out,when done correctly and when you work,with the right people now the problem,that comes with doing,tic tac influence and marketing is that,a lot of them are kids and i'm saying,just to be real like,you're trying to get teenagers and kids,to do great business and just,a lot of them aren't equipped for that,um and i won't knock all to talk,influences because we do have a great,network of influencers that we work with,that just are,amazing 95 of the time but every now and,then you do run into a bad apple and if,you don't know how to recognize the red,flags then you might run into a bunch of,bad apples so that's why i want to get,into this for this video,a couple of red flags you can look for,to let you know hey,you need to stay away from that stock,influencer take your money elsewhere but,before we get into all that come and,follow me on instagram and ticks out,links will be in the description below,come talk to me come and guess when you,come give me some video ideas all that,good stuff,also we have relaunched the brandman,network elite uh platform so if you're,interested in learning some of the same,music marketing techniques that we go,over in videos then check it out the,link will be in description below,um it's really dope it's only going to,get better and you know what i'm saying,i like the thing that,we make it magic over there like we turn,we turn everyday regular artists,into marketing geniuses you know i'm,saying so once again link in the,description below check it out,sign up if you're interested hopefully,i'll see you in there so the first red,flag that i look for,is are they managed by some type of,influencer agency or not,now this isn't always a red flag,necessarily when it comes to,their work ethic i often have found that,influencers that have some type of,management agency behind them especially,like a big agency,um they do tend to be a little bit more,responsible and take it a lot more,serious because you know they've been,pushed to a point to where,they have to care about it like a job,the reason i put it on here as a red,flag has a lot more to do with price,usually the influencers that are are you,know being managed by some type of,agency,they are usually the most expensive,influencers that you can work with i'm,talking about on average we're getting,influencers like that who are charging,like 2 000,and above for a single post and a lot of,it has to do with the fact that they now,have other people that make money off of,them right like when you are assigned to,a management company,you don't have to pay your manager you,may have to pay a help pay overhead,costs that come with that management,agency so,we've seen influencers that we worked,with that were maybe charging,five six hundred maybe a thousand,dollars get signed to a management,company,and then now their prices double or,triple because once again they have all,these other things you have to pay for,now so,it's not a red flag when it comes to,work ethic it's not a r
After seeing the second section, I believe you have a general understanding of tiktok influencer in-feed ads marketing
Continue the next third section about tiktok influencer in-feed ads marketing
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d
After seeing the third section, I believe you have a general understanding of tiktok influencer in-feed ads marketing
Continue the next fourth section about tiktok influencer in-feed ads marketing
How To Turn TikTok Content Into Ads With Taylor Lagace
How To Turn TikTok Content Into Ads With Taylor Lagace
i would take 10 micros over one macro,any day of the week right so 10 micros,with 100k each one my macro with a,million aggregate following the same,greater reach greater engagement greater,conversion rate more niche audiences,with the micro collectively and you're,going to have a greater than 10 to 1,opt-in rate with micros and comparison,macros to your programs,all right folks,we have a banker for you today episode,27 can you believe it 27 in the books,incredible and and not only did i get,you a brain i got you a jock a jock and,a brain we have the former captain of,the ucl football team and and running,probably the most prominent influencer,marketing on the planet taylor lagasse,did i miss it i missed it didn't i,nailed it,i nailed it yes i've been practicing,that taylor my van thank you for coming,on this has been a long time coming i,know you've,been very very gracious in the,scheduling and i thank you for that when,you come to austin i will buy you a beer,i have been wanting to get you on,forever influencer marketing is this,this kind of,nebulous thing that i'm hoping after,people listen to the pod they will,understand how impactful and why it's,really uh an incredible value vector for,a lot of businesses but but before,that's what we call a plug people we'll,get get people hooked in first um let's,talk a little bit about you where does,this podcast find you,that intro was so fire,thank you thank you i need money more of,that man i just feel like a thousand a,million bucks a thousand bucks would be,selling you short i feel like a million,i'm calling in from orange county,california oh beautiful beautiful and,you uh went to school out there you've,been in california your whole life or,yeah born and raised uh pasadena uh that,went to ucla like you had alluded to,captain it was true but that is an,oversell for sure i was a special teams,captain that means like i was second,string where like the the real players,tend to like play,and then i got my role on special teams,um and then moved down to orange county,after college,to be fair i mean d1 football i mean i i,did d1 sports myself man even just,making a d1 team especially in a,competitive field like football uh you,know basketball football it's nothing to,snub your nose out i mean it's a that's,fantastic i just i just can't have,people going to google me thinking,they're going to see some highlight tape,at ucla it's just that's just not the,case,yeah yeah yeah i got to set up,expectations we'll take it one second so,how did you get into,ecom influencer marketing i saw you did,a little stint at ctc kind of take us,through through your your journey,yeah of course uh well at college one of,my teammates so i came i got recruited,at ucla as a safety a defensive back and,in my,players room or my position group room,uh was p diddy's son um,yeah yeah was justin combs so,um that was my first touch point with,influencer marketing so just kind of,lucked into it quite honestly um and we,did we created a couple teammates of us,including him created an events company,typical college thing um and every,dollar revenue was generated off the,back of him just posting on social media,i mean the organic algorithms were,different back then for sure,it's kind of actually synonymous to what,tick tock is currently doing um where it,was able to generate a ton of value so,i mean,post college i left that circle,obviously and,moved on but that is definitely what,sparked my intrigue with influence and,marketing set me on my journey um from,there i went to an nfl marketing agency,um where we represented guys like aaron,rodgers clay matthews household names,like that so we got a taste of the macro,agency side of talent management type,thing,from there went to ctc built out the,influencer department and then ctc,common thread collective actually seed,funded kinship three years ago,interesting i did not know that that's,cool,yeah yeah,so i was uh like taylor holiday's,quote-unquote uh entrepreneurial,apprentice for a short stint there which,is just a glorified way of saying i was,like his assistant but,the man is a brilliant mind let me in,every room,let me in every room that he was in,taught me how to build a business and,run a business with my partner uh cody,and then built the influence department,there and,spread my wings can ship three years,how incredible,p diddy to taylor holiday to running,your own jam i mean that's a pretty cool,jump man that's that's incredible what,what really excited you i guess was it,was it just rubbing up against the the,kind of you know uh prominent people and,seeing wow man this can really drive,revenue was it like what excited you,about influencer marketing because,there's there's some some aspects of it,that aren't necessarily as appealing to,others and there's some aspects that it,really resonates with people so what,what really clicked with you,it honestly started with a bad taste in,my mouth um,if i'm being honest uh at,the nfl marketing agency i w
After seeing the fourth section, I believe you have a general understanding of tiktok influencer in-feed ads marketing
Continue the next fifth section about tiktok influencer in-feed ads marketing
Amazon Advertising on TikTok and Why You Should Start Right Now in 2022
Amazon Advertising on TikTok and Why You Should Start Right Now in 2022
In this video, we'll be talking,about TikTok, advertising on TikTok.,So our guest Lazar Zepinic from,Sellers Alley, from Sellers Alley Agency,,he will share with us how,you can advertise your Amazon product,on TikTok platform and how to,unlock the potential of your brand,and increase the profits.,I would like to introduce few,sponsors of this session.,So the first one is GETIDA.,They help you, help Amazon sellers,with FBA auditing and reimbursements, and,to get money back from Amazon,,which Amazon owes to Amazon sellers,check the link below to their,service.,Perpetua is also sponsoring the session,and they are an eCommerce advertising,software and they help to optimize,and automate advertising campaigns on Amazon,,Walmart, and few other marketplaces.,Also Helium 10 is sponsoring the,session.,It's all in one suite for,Amazon and Walmart sellers check their,offer below in the description.,And Zee is another company supporting,this event because this is a,Seller Fest online, virtual summit.,It's a series of different different,sessions with different experts and Zee,is sponsoring this session as well.,They are full service in compliance,,customs, and logistics.,So if you want to expand,your business globally, they can help,you to do it as a,one-stop shop service.,And finally, last but not least,unybrands is an Amazon FBA aggregator.,If you want to exit your,Amazon or Shopify direct to consumer,brand, talk to them and they,might acquire you and they will,grow your brand further.,So all the links to all,the sponsors you will find below.,Also during the session, if you,enjoy the content, don't forget to,click, like also make sure that,you subscribe to our channel red,button below, or maybe it's not,red anymore, maybe it's grey.,And this session, I will be,hosting with Lisett Lees.,She works with Amazon brands.,Hi everybody.,Hi Augustas.,I was happy to be here,and let me introduce you.,Our today's guest Lazar, so hi,Lazar.,And before you start teaching us,,why sellers should you TikTok to,advertise their products, then could you,please introduce yourself and tell us,what you do in Amazon space?,Hey, so my name is Lazar.,I'm the owner and founder of,Sellers Alley.,We are an Amazon advertising agency,and also partner of TikTok.,So we do a lot of,stuff when it comes to TikTok,,we're official partner with them, we're,testing all the new campaign types,,testing, a lot of cool features,that are not yet publicly released.,So we have a lot of,backend experience when it comes to,TikTok.,Okay.,Sounds really good.,So you are really the right,person to be here with us,and tell us about this advertising,strategy.,Okay.,So guys, today, I'm gonna talk,about TikTok tips and tricks.,And so basically why TikTok all,the numbers that you can see,in any presentation when it comes,to TikTok, they're changing so fast,and they're, they're like growing so,fast as a social media platform.,So in September they had like,59 million installs, but like the,,the real number is that now,TikTok is used by more than,1 billion users with a B.,So it's a massive platform.,And when it comes to TikTok,it's overtaking some other platforms as,well, and last year, they overtook,Google as the most visited website,on the internet.,So that's something that is pretty,interesting.,And why, why is this phenomenon,like that? Why are they, why,are they not like some other,platforms? So basically when it comes,to TikTok, it's about being so,addicted to TikTok, so addicted to,TikTok.,So basically what's all the fuss,about 85% of users of TikTok,are not having any other screen,turned on while they're on TikTok.,So basically it's so engaging everybody,that is using TikTok at that,point is fully committed to the,platform.,They're not really doing any other,stuff.,They're not watching TV.,They, they don't have Facebook turned,on.,There is no Netflix.,They're consuming the content from TikTok.,And why is that so? Well,,basically when it comes to TikTok,,it's pretty interesting that our brain,works in a manner that we,need to understand what's gonna happen,in the next five to 10,seconds.,And that's one of the reasons,why TikTok is becoming so addictive,because every couple of seconds you,swipe to the next video and,your brain tells you that you,need to swipe more and swipe,more because you don't know what's,gonna be the next thing on,TikTok.,And that's something that is pretty,interesting and TikTok is doing pretty,well job when it comes to,their algorithm.,So TikTok algorithm works in a,manner that when you, you can,obviously share, subscribe to comment on,videos and so on.,And basically what happens there, algorithm,their algorithm, checks all the videos,that you interacted with and they,check all the frames and the,algorithm is so good when it,comes to recognizing the content inside,of the video, basically.,And like when it comes to,that content, like they can recognize,,for example, if you're watching a,content that has puppies and so,on, and if you're looking at,some
After seeing the fifth section, I believe you have a general understanding of tiktok influencer in-feed ads marketing
Continue the next sixth section about tiktok influencer in-feed ads marketing
TikTok ads for Amazon FBA Store | Increase your sales with TikTok ads and influencer marketing
TikTok ads for Amazon FBA Store | Increase your sales with TikTok ads and influencer marketing
how can you as an amazon seller use,tick-tock yes tick-tock to skyrocket,your sales in this episode of power your,e-commerce business i'm interviewing,tamara from sellers alley sellers alley,is a google advertising,agency an amazon ppc advertising agency,and they are officially a tick-tock,marketing partner,in this interview we're going to be,talking about the right type of content,that can help boost your sales on amazon,and what about this content how can you,create it or can you get someone else to,create it for you we're also going to be,talking about a very simple tip but i,think it's super important where do you,place the text,on the screen for maximum impact,but before we dive into the interview if,this is your first time watching a video,on this channel hi my name is crystal,and i'm the founder of amazon center,society and sellers society and we are,completely obsessed with selling online,on amazon and focused on the middle east,now power your e-commerce business is a,series where we feature amazing solution,providers and,providers that have unique services and,unique solutions to potential problems,that you might be facing this is a,passion project of mine so you can go,ahead and watch the full playlist of all,the videos that we've done so far i will,leave the link in the description box of,this video and i'm sure if you're having,a problem you're gonna find a solution,in one of those videos if you would like,to work with myself as well as my team,and if you need help with building,starting your business on amazon or even,with management services you can go,ahead and book a free consultation call,with the team go ahead and visit,www.assmiddleeast.org,forward slash sell if you still haven't,started your journey on amazon in the,middle east you can also find on our,main website on our website you can find,a free step-by-step guide to explain to,you exactly how to register your seller,account on amazon uae or amazon ksa all,the features that you require let's get,started and let's dive into the,interview,welcome to power your ecommerce business,the go-to series for busy entrepreneurs,like you,product research sales marketing,branding shipping and logistics we share,knowledge and information every week,from top experts serving the mena region,to help you power your ecommerce,business,tamara thank you so much i'm so excited,to be with you talking about,a very important topic social media but,not just social media we're going to be,talking about tick-tock and how you can,utilize tick-tock,as an amazon seller,and how you can improve your sales and,so many juicy and important details,let's get started welcome,thank you very much for the introduction,i'm very glad to be here with you today,and to present you more about tiktak so,let me share my screen,so firstly i would like to introduce,more about sellers ali like we are the,marketing agency started with the amazon,ppc then dsp and since we,became tick tock official partner from,2021 uh we are doing tik-tok advertising,as well,so we have like more than three plus,experience three years less experience,and more than 250 clients in the last,three years,so to not talk much about sellers ellie,let's jump right into the tick tock and,what it is,so basically i wanted to start like why,tick tock because i think it's really,important for people to understand like,why is so popular,um like tik tok overtook the google as,the most popular website in the world,last year so it's a big thing,you know when you overtook the google uh,but it has been like also also the most,downloaded app like for the social media,and everything and you can find,people that you cannot find uh on any,other social media platform as it became,so much popular,uh and why you can see here like um,you know with some data uh,with instagram facebook and other uh,social media platforms and all popular,platforms like how much actually,tick-tock like takes advantage and how,much uh people are using it actually,this is just you know data from the,actually just q1 from the 2022 so you,can see how the popular it is actually,so like some facts and things about tik,tok that i wanted to point out today,like for you to better understand how it,works and what the tick tock is and,stick talk is actually like,the platform that you will open to just,like scroll down you know for the two or,three hours to see some interesting,videos some sounds uh that will you know,make you laugh make your day better so a,lot of people are actually,getting to tick tock to get some,entertaining um on the platform and,they're using this app like daily,too much let's say,they are spending time like i know,myself i'm spending like at least two,hours on tick tock just scrolling you,know to the end it's addictive once you,start you keep watching that's true,that's true right,but usually like someone that doesn't,use tik tok they are thinking like only,the teenagers are on the app but it's,not true like i'm,30 years old and i'm scrolli
After seeing the sixth section, I believe you have a general understanding of tiktok influencer in-feed ads marketing
Continue the next seventh section about tiktok influencer in-feed ads marketing
let's face it we've all heard by now how,fast the platform,tick-tock is really growing now with our,e-commerce plan that's gone extremely,viral and tick-tock we've also taken,advantage of tick-tock influencer,marketing and we've sent our items to,people that have somewhere between,500 000 to 2 million followers and seen,some great results so if you follow the,checklist that i'm about to provide you,guys in this video,chances are you will have a great,experience with influencers on tick tock,while it's still cheap and underpriced,tick-tock,influencers is almost the shortcut to,becoming known onto talk with your brand,and getting revenue now of course,there's a cost to that but there's a way,to minimize that cost and get the best,deals possible if you follow a,few key things that i'm going to break,down for you in this video so without,further ado,sit back make sure you watch this so the,end of the video because there's a,couple goal nuggets in here throughout,the whole video,and let's go you won't find a deal like,this anywhere else besides tiktok it's,under,priced and super undervalued and many,influencers do not truly know how much,they are worth they are novice marketers,and they have to pay their bills so they,are willing to accept,lower than usual prices unlike instagram,where you're paying tons of pages tons,of money now i'm gonna break down,exactly,how much amount of money you should be,paying per follower basis all you need,to know right now is that,if you are debating if you should be,advertising through influencer marketing,to talk,chances are if you're in a common niche,then yes you should it's underpriced now,to understand why it's so important how,underpriced it still truly is in 2021,let's discover how we actually find,these influencers step number one is,using hashtag search all you want to do,is go to the explore page on tick tock,type in some very broad,relevant hashtags that are in your niche,and start scrolling i'm a true believer,that if you have the time,perhaps four to five hours a week to,just sit down and do this,it's worth just doing on your own,because you have full control over,negotiating you're not going to get,screwed by some stupid company or agency,do it yourself anyways once you've found,a few broad hashtags the first thing you,want to do is at least,collect a list of at least 10,influencers and make sure you get their,emails now there's a few ways to get,their emails,some of them will leave their email in,their actual tech talk bio which is,obviously the best,but if they don't you can just usually,click through their instagram they're,gonna have their email there,now once you have those 10 to 20 emails,or even more of influencers,you're going to want to create a cold,email campaign i use a free extension,called gmask that links to my influencer,account gmail and then,compose my cold outreach template now,i'm going to link this template below,for you guys in a google doc,that any of you can use and of course,tailor around with but we find this one,worked extremely well and also going to,include the winning,subject line that we found that had an,over 75 open rate,if an influencer has 500 000 followers,and their videos are only getting a,couple thousand views on average and,maybe now and then one pops off,you might want to stay away from that,compared to one that has a lot of videos,being posted and getting a lot more,views now as cliche as that may sound,it's important to remember just because,they have a big following,does not mean that they're actually,valuable some people have one video go,off and they'll gain a hundred thousand,followers,and that's it and they can't recreate,because they don't have the business,mindset so these are not gonna boost us,to work with,what you wanna see is an influencer,who's posting consistently,gets consistent good amount of views and,just makes good,quality content that isn't has to be,native to the platform awesome,now you've sent out your first cold,template email and you're gonna get a,few replies for sure before they even,reply to you with rates,you should have a decent understanding,of what on average the fundamentals of,pricing are going to be when shooting,these influencers,i find that if you're working with an,influencer has an audience between,ten thousand followers to a hundred,thousand followers you're gonna,approximately pay a hundred and fifty,dollars per post slash per video,so they're going to reply to you and the,first thing you want to ask for is,number one the rate sheet how much you,actually charge per video,and then number two a screenshot of,their tick tock page,insights now this is huge this is one of,the most biggest mistakes that people,make when choosing influencers,they don't even understand who they're,actually promoting their,products to and they just have a,hypothesis in their head all you really,want to see,is the main gender of their audience so,like if you sell a female item,you want at least 90 percent of the
Congratulation! You bave finally finished reading tiktok influencer in-feed ads marketing and believe you bave enougb understending tiktok influencer in-feed ads marketing
No difficulty
