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Best TikTok Ad/Brand Campaigns You Should Know

hey everyone welcome back to filmora mvp,youtube channel today we will introduce,you to top 10 tick tock ads tick tock,brand campaigns examples worth looking,at,then let's get started,netflix wins with user generated content,netflix is the second most followed,brand on tick tock it has a massive pool,of original content such as interviews,with actors humorous skits and video,clips from the latest shows,averagely three posts per day gain over,1 million followers monthly their user,generated content has worked very well,the hashtag what's your power ar branded,effect got used by over 112 000 people,it is likely the most significant amount,of ugc for any brand on tick tock so far,elf cosmetics sets trends with tick tock,live,cosmetic brand elf is a front runner in,the best beauty brands on successful,tick tock campaign examples it is one of,the first beauty brands to market,through tiktok the beauty brand recently,created an nft collection that promotes,cryptocurrency and the group launched,its twitch channel,amazon track sales through tick tock,ambassadors,amazon is the third most hashtag,challenge brand on tick tock they,recognize influencers potential which is,why they partnered with over 40 micro,and mega influencers in a single amazon,fashion campaign as one of the best,tiktok campaign ideas to carry their,hashtag pajamajam challenge to the next,level,gymshark sets the bar for fitness on,tiktok as an early adopter,the brand posts high quality videos,consistently and has a good,understanding of its audience's desire,it shares workout videos motivational,content and a solid mix of memes which,have helped them earn over 3.3 million,fans on tick tock,marc jacobs perfects tick-tock duets,marc jacobs mastered the art of,tick-tock duets and tick-tock brand,campaigns and propelled it to be one of,the most followed brands on tick-tock,the company launched branded hashtag,challenges in the form of tick-tock,adverts and each time the tock duet,feature is utilized their hashtag,perfect as i am campaign which,constituted duets with ricky thompson,and other three influencers in summer,2020 end it with 10.4 billion views the,challenge aimed at encouraging self-love,celebrating pride and individuality,three massive tick-tock influencers jojo,siwa bretman rock and ricky thompson,were featured,over 13.7 billion views and more than 2,000 ugc accumulated from their campaigns,duncan warms up to gen z with charlie,dimigio,duncan is undoubtedly one of the best,food brands on tiktok it has more than,21 million likes and over 3 million,followers its popularity with gen z on,tick tock comes from their endorsement,with tick tock star charlie demilio in a,smart move a long-term sponsorship with,charlie solidified their influence since,she was already a proud duncan patron,duncan beverages appeared in over 120 of,her tick tocks mostly unsponsored,products,flighthouse is a content powerhouse,the most followed brand account on tick,tock is flighthouse running one of the,successful tick tock campaigns it has,over 30 million followers and it,specializes in producing viral social,media content especially on tick tock,videos from this brand have more likes,than any other branded account ranking,it fourth amongst the most linked,accounts on tick tock for comparison,flighthouse has over 1 billion more,likes than michael lee a tick tock star,with 50 million followers so far,flighthouse has produced 4 300 tick,tocks a greater content volume than any,other brand on the app,readable bolsters brand awareness with,suspenseful footage,red bull is one of the largest branded,content producers with over 2,60 videos which is much higher than,charlie dimiglio and addison ray its,consistent unique and humorous content,helped the brand receive around 1.2,million likes on tick tock every month,they share a hilarious flop for every,terrifying trick,the trick has far been effective at,ensuring their audiences still has,attention for them,blue diamond almonds shows brand it's,not too late to try tiktok blue diamond,almonds brand hasn't been presented on,tiktok till june 2021 this time they,launched an enticing food challenge that,highlighted their new line of spicy,almonds after partnering with three food,influencers the hashtag 28 extremes,challenge got promoted the sponsored,video with food creator at colin creates,received 322 likes and over 10.1 million,views thus becoming his most viewed,video ever so far it has received over,11.6 billion views,dick's sporting goods makes a game time,decision with tick-tock ad features,dick's sporting goods does not have the,most considerable tick-tock presence as,it only has around 42 100 followers,until they launched their first branded,hashtag challenge hashtag new fit felin,involved six influencers and inspired,1136 pieces of ugc it came to pass,without using any branded effects they,utilized tic tock's branded effect,option during their second campaign,welcome back the campaign had,accumulated 7020 ugc despite being

The above is a brief introduction to tiktok recruitment ads

Let's move on to the first section of tiktok recruitment ads

How To Create Viral TikTok Ads (Step-by-Step)

let's face it whether you're a drop,shipper brand owner agency owner or,freelancer if you're not taking,advantage of advertising on tick tock,you are missing out on some serious,games most people who start advertising,on tick tock whether that's organically,or using the paid tick tock ads manager,seem to think that there is some sort of,winning media buying strategy that's,just going to have them getting insanely,low cpms or single-digit cpas as you can,see brand right now is at 25 000 in,sales for this month and the month has,just begun,but after scaling a brand new brand to,multiple six figures per month using,tick tock ads and spending hundreds of,thousands of dollars on the platform i,can confidently tell you that the only,thing that you need to do insanely well,is the creatives,the platform is so fast-paced people on,it have the attention spans of a,goldfish telling you right now the only,way to succeed,is to create content consistently that,sets you apart from the rest,so today you're going to learn for free,exactly how i create high converting,viral tick tock ads to promote my,e-commerce products and services that,work for both posting organically and on,the paid ads managing platform as well,but first i don't want to just shovel,this information down your throat,without showing you any real-life,examples so i actually found a wow,factor product to sell this summer,ordered into my house and then went out,and shot viral organic tick-tock ads,with it and just before we get started i,do want to announce the weekly giveaway,to win a custom-built shopify,dropshipping store built by my team here,at outright,three simple steps to win all you have,to do is smash a big like on this video,comment something insightful down below,and go ahead and subscribe to the,channel those three things you're,automatically entered for your chance to,win and the winner will be announced in,my next week's video and while you're,down in the section below the first link,in the description is actually a link to,book a discovery call if you are,interested in seeing how my team here at,econ can help you with your e-commerce,goals this year all right so recently i,attempted a zero dollar dropshipping,challenge with a wow factor product that,i could promote purely organically using,the power of tik tok so that i can show,you firsthand exactly what i do to,promote my businesses now before i start,revealing all the secrets to creating,viral high converting tech talks to,promote your brand i just want to show,you a few of the ads from this challenge,that performed very well so you can get,an idea of what it is that we're going,to be talking about now i won't go,through every single one we actually,made 10 different ads on the one shoot,but i'll show you a couple of them and,perform quite well on the challenge,which by the way if you do want to see,the full challenge video i'll leave a,link to that video somewhere up here my,bro got new shorts so we went to the,beach for a photo shoot,then he showed me the reason he bought,them,gonna go buy myself a pair for the,summer now,so the product i was selling was as you,guys could tell the color changing swim,shorts was a pretty popular drop,shipping product over the years on,facebook but i figured it needed some,love on tick-tock it had all the right,elements and that wow factor that'll,catch people's attention in the first,couple seconds so that's exactly what i,did and all i did was i went out and,grabbed my friend to use as the model,you can do that if you have a friend or,family member who would fit with what,you're selling just simply ask them you,know maybe pay them a small amount of,money and go up and do a little shoot,with them so now that you have an idea,about what i'm talking about don't worry,you don't have to shoot all the content,yourself i'm going to talk about that as,well let me start showing you how i did,this and how you can get other types of,content created for your brand as well,and the keys to what i do for promoting,all my brands and finding success on,tick tock both organically and paid,right now all right so first things,first before you even think about,creating an advertisement on tick tock,you must understand these two things,first one is that you really need to,understand your customer and the,audience okay so who's your target,market who are you appealing to what,types of content do they want to see on,the platform etc etc next thing is you,want to make sure that you're planning,your pieces of content out to be,somewhere between 8 to 15 seconds long,remember when i said people have the,attention spans of a goldfish on,tick-tock that's entirely true so i,found if you go over this time limit,your watch time is likely going to,suffer which is going to lead to,decreased performance in your ads now,starting off with what not to do here's,a couple examples of ads that just,wouldn't work okay and big brands make,these mistakes all the time not only on,tick tock but just

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5 TikTok Video Ideas For Your BUSINESS

Smartphone, $1,500. Laptop, $2,500.,Latest haircut, $300. Being an early adopter on TikTok:,priceless. So,,you want to be one of the first mover and shakers on TikTok,,but you have no idea what videos to actually post,,especially as a business owner so that you actually grow your business. Well,,you're in luck because in today's video I'm sharing with you five TikTok videos,that you can create for your business to actually grow it.,And stay tuned until the end where I'm going to share an embarrassing dance,video of myself.,So the first type of TikTok video you can create for your business is what I,call Yup, Nope. Let me show you an example.,Nope, Yup, Nope, Yup,,Nope, Yup, Nope, Yup.,So the idea here is you go ahead and film yourself doing the yup, nope thing.,And then on screen you pop up text where you're saying yes or no to certain,things about your world.,Now of course you're not going to make it all about business.,Make some of it personal too.,But this video is a great way for people just to get to know you a little bit,more. I've made my very own Yup, Nope video, so check it out.,No, Yup, no, yup, no, yup, no, yup.,The second type of TikTok you can make for your business is what I'm calling the,before and after story. So it's pretty straight forward.,You're just going to film yourself alongside a song that you really like.,And then using the text on screen,,you're going to illustrate what your life was like before your business and what,it's like after. So I found an example, and this is what it looks like.,So the idea with this one is for your followers to get to know you in 15 to 30,seconds, like we're talking really succinct. That's the whole point of TikToks.,So you really need to distill your story down quickly.,So one to two sentences of where you were at before and then the transformation,that you've experienced because of your business, your product, your service,,whatever it is that you're offering. I gave this one a shot.,So here's my example.,The third type of TikTok is called get to know me. However,,this one's a little bit more like answering a common misconception that people,have about you or your business.,So if there's a question you get all the time or there's a common belief that,people have about you that's wrong.,This type of TikTok is perfect for you to set the record straight.,Here is an example of the get to know me TikTok.,And of course I've made my own version of this TikTok.,So go ahead and watch this and get to know me.,The fourth type of TikTok for your business is jumping on what's already,trending. You might not know this,,but there is a discover page on TikTok similar to the explore page on Instagram.,So I recommend pulling up your TikTok,,hitting the discover tab and check out what hashtags are trending.,So right away I see something called maple syrup day could be really relevant,for me as a Canadian.,There's also a hashtag called morph and that's a trending challenge.,So it looks like people are blending their pictures together to show their,transformation. There's another one called holiday covers, never zero.,Not sure what that is, but let's look into any one of them.,Let's check out morph,,and I can see that this hashtag has 42 million views.,So let's check out this Ariana morph and just to get an idea,,So it's pretty straight forward.,There's obviously a feature built into TikTok called morph that allows you to,mesh your photos together. So this may not really be an explicit,,you know, invitation to your business,,but it just might show your evolution as a human.,Maybe you can throw a few business-y pictures in there,,but really the point of this one is just to jump on the trending hashtags so,that maybe your TikTok goes viral. I, of course,,jumped on one of these trending hashtags, and this is the TikTok I made.,The fifth TikTok you can make for your business is just a fun dance video,because let's be honest,,TikTok is heavily about the entertainment and if you're really going to be a,TikTok user, you should be creating TikToks that are just for fun.,They can't all be about business.,So if you're ever looking for dance inspo just head to the home on your TikTok,app and you're going to see so many trending dance videos and hopefully one of,them inspires you.,I've seen so many from a solo dance performance to a partner dance performance.,Some of mine are called ride it and coincidance and I'm going to show you an,example of that one right now.,And of course I can't finish this video about TikTok without creating my own,funny dance video on TikTok. So go ahead and check out my coincidance.,If you liked this video,,go ahead and check out my other TikTok videos here on YouTube.,This one right here is called TikTok for Business,,and this one is How to Make Money on TikTok. And of course, if you're new here,,thanks for joining me on my channel.,Be sure to hit the Subscribe button and the bell so that you don't miss any,future videos just like this one. To ease and re

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Should You Use TikTok As A Recruiter?! | Candidates May Not Know How Their Skills Translate!

we are back with yet another edition of,recruiter fuel sponsored by the,recruitment education institute my name,is steve lewis i am your host for all of,our recruiter for most of our recruiter,fuel sessions the whole idea behind,recruiter fuel is a community of,recruiters with the purpose of,supporting professional recruiters,and our goal is to provide at least,three things one address common problems,in the recruiting and sourcing space,number two turn those into opportunities,and avoid those problems and number,three and this is where our guests come,into play is to be able to give you one,or two pieces of practical,advice where you'll be able to take that,back and employ that in your,organization today or as soon as,tomorrow and with me today i've got yet,another new uh person that we're gonna,have some conversation with and we've,got mary mary thank you for joining us,on this edition of recruiter field thank,you for having me excited to be here so,mary you you're not giving yourself,enough credit in terms of the experience,that you have in recruiting and sourcing,but for the audience that's actually,watching this give them a little bit of,your background and what your role is,today yeah so right now working as a,sourcer obviously with qualitance my,background mostly has been within,customer service which is where i feel i,strive that's where my go-to is i love,the idea of being able to help people,and customer service really fit that,background so working within customer,service i was working as a csr also,working as a store manager working as a,key holder i think all of those played,into that part of being able to help and,work directly with people which is where,i found my true passion so now now,you're doing the sourcing bit so you've,taken all of that and dealing with,people connecting with people and so on,has it been an easy transition into the,sourcing side of the of the table i,would say it's an easy transition the,only thing that's very different is of,course the face to face with people you,know you're not working in a retail,setting where you have that person right,you know at a counter to work with,instead you're on the phone with them,but ultimately it's the same,conversations it's the same general idea,of being able to help a person to a,common goal or you know talk them,through a certain situation things like,that so i do feel like there's a lot of,similarities while also i'm learning a,lot more about how to communicate with,people and just overall on the phone,learning more about everyone that i talk,to so and maybe you've answered this is,always question number two and i try to,ask some of the same questions of each,one of our guests to give everybody that,perspective so what would you say is the,best part of the sourcing so you're,really doing sourcing and recruiting,from my perspective but yeah but what do,you what do you think is the best part,of what you do and what is the biggest,challenge of what you do i would say the,best part of what i do honestly is the,conversations i get to have with people,it's just,knowing that i'm giving them an,opportunity to find the right job and,the right fit for them it's not just,about finding the right you know,candidate for a client it's about,finding the right fit for that candidate,and moving them from a situation where,maybe they're in like a toxic work,environment or they're having some kind,of struggle and they really need that,change at this time and they're able to,go into a new role a new environment a,more positive environment is really what,my passion is you know being able to,help that person in a way you've,described candidate focused,recruiting perfectly and if you want to,know more about candidate focus,recruiting go to the recruitment edu,website,recruitmentedu.com look up candidate,focus recruiting there's some free stuff,out there for you definitely sign up for,that so thank you for sharing that now,and i've asked this again of all of our,our previous attendees is you know the,economy is what it is right now and,there's a ton of jobs open and i'm,hearing from leaders that just can't,fill all the positions that they have,what's your take on this from a sourcing,perspective from a sourcing perspective,it is hard obviously it's a hard market,right now and it's hard to convince,people you know of the,things that they're going through and,the changes that it's worth taking that,jump because it's so hard to get someone,to take a jump right now you know,everything is so unexpected everything,is all over the place and so having that,ability to reassure someone that what,they're going into is better than where,they're coming from is a huge thing,and i think it's all about changing your,methods you know we're we're adapting to,things right now everything is adaptable,sure you know so i think it's just,adapting to what they're looking for and,also the market and the way things are,you know figuring out different ways to,talk to people reach

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My TikTok Interview Experience in Singapore (and why I accepted their offer)

today's video is going to be a little,different,i want to share with you about an,experience i had recently,and i hope that it will be useful to you,a couple of weeks ago i was on linkedin,searching for a new job,and then i came across this role that,was posted by ticktop,talent acquisition specialist,i wasn't too sure if i wanted to join a,china-based company due to several,factors,one,cultural differences as i'm currently,working in a local company,and two,stability of operations as they had just,set up their office in singapore despite,these factors i also knew that i wanted,to,one work in a regional role,two,do tech recruitment,and three to find a job in the internet,industry,so i applied for the job,anyway,besides i found on glassdoor that they,paid pretty good money,about a week later i received a whatsapp,message from their recruitment,coordinator in china she scheduled the,interview with me over whatsapp and i,attended the first round of interview,the interviewer was a talent acquisition,lead based in singapore many of the,questions she asked were situational,testing for my problem solving skills,examples would be,if you had to hire 100 developers in one,year what are some of the metrics you,will use,if at the end of one year you have only,managed to hire 30 of your recruitment,targets what will you do next,what are some sourcing avenues you use,to higher niche positions,how will you roll out a staff referral,program,if your quantity or referral,applications are too high what will you,do to streamline the search to improve,the quality of applications,after the first interview,they contacted me again in about two,days,to arrange a second interview but the,thing is,they wanted to offer me a 12-month,contract role instead if i were to pass,the second interview,usually when companies do this,the likely explanation is that they did,not find my experience good enough for,their permanent recruiter role and they,have some doubts about hiring me for,that position,by offering a contract they can observe,my performance for a year,before converting me to a permanent role,this is a great solution for companies,if they have a candidate they are unsure,of,but they believe have potential to be,groomed,i was quite hesitant to say yes to the,contract role mainly because i didn't,want to leave my comfy government job,for something so unstable,but i actually went ahead with the,second interview in the end as i wanted,to find out more about the potential,renumeration they can offer,the second interview was pretty much the,same as the first and they asked similar,questions,a couple of days later i received,another message from their recruitment,coordinator in china saying they wanted,to offer me i waited two days for them,to get back to me and then to my,nightmare they wanted to arrange me for,a third interview with another one of,their talent acquisition lead they told,me the reason is that they have an,overwhelming number of candidates for,this role and we need one more round of,interview to decide,at the end all three interviews i,attended had lasted around 50 minutes,each,they were really thorough in their,questioning,one week later i received a phone call,from their partner recruitment agency,offering me the role,it was a one-year contract with plans to,convert me full time at the end of it,the salary it was a 20,increment from what i was currently,getting,i quickly jotted down the pros and cons,of taking up the row,the cons,it was a contract rule therefore dropped,instability,the benefits such as annual leave and,medical were way less than what i was,currently getting,i knew that this role would be a lot,harder and more hectic as the company,was expanding really quickly in,singapore,but what eventually led me to accept the,job and leave my permanent position,would be,one my boss said tick-tock she was,patient and kind throughout the process,when i voiced out my concerns regarding,it being a contract role and i'm pretty,confident that i would have a lot to,learn from her,number two it's an amazing opportunity,for me to step into the internet,industry,many of the fan companies i applied to,previously were not open to my,background as i did not have the,experience they wanted,and three of course the high salary,increment,it was a really hard decision for me,but eventually i decided that the pros,did outweigh the cons and i knew that it,was a step closer to achieving my career,goals,changing jobs is never an easy decision,to make,lay down your pros and cons like i did,and focus on your personal goals for,your career as cliche as it sounds ask,yourself where do you see yourself in 5,or 10 years time,overall i had an extremely pleasant,interview experience with tiktok and i,hope that this video will help you to,make your decision if you're currently,in a dilemma about changing jobs,you

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How To Create High Converting TikTok Ad Creatives (FREE COURSE)

tick tock ads are starting to become,really popular in the digital marketing,community and it only makes sense as to,why so many brands are literally,switching over from facebook ads,snapchat ads youtube ads and literally,going to tick-tock because there's so,many conversions happening on the,platform and with all of that attention,gives you lots of opportunities to be,able to get sales with tick tock and,that's exactly what we're going to be,covering but most brands and businesses,are missing this one key mistake that,they continuously make and i want to be,able to show you exactly what you can do,to be able to get high converting tick,tock ads,what's up y'all it's chase chapel here,your favorite digital marketer and we,literally cover content online and help,some of the biggest brands and creators,in the world that you know and follow be,able to generate successful results,using facebook ads and tick talk ads and,even google ads online,and we literally have hundreds of,students taking our online trainings and,programs where we have 600 plus six and,seven figure earners who have literally,taken our trainings and been able to,scale their actual brand or business,using these platforms and by the way if,you haven't already make sure to like,and subscribe because it truly does help,the algorithm so let's go ahead and get,into this video,all right so we're going to be covering,high converting tick tock ads and we've,literally spent 600 000,on tick tock through testing this far in,the last 90 days on the platform and,literally all of our insights in today's,video are recommendations we're making,purely based off of data none of our,personal opinion is in this video it's,100 backed by the actual science and,data that we see with the testing that,we're actually doing on tick-tock with,our platform and being able to,understand what makes the most sense for,our clients business and being able to,generate them results and through that,we're able to identify what tick-tock,ads are really converting best and be,able to give those insights to you so,that way you can be successful as well,you can quite literally see that the 600,000 that we've spent in this amount of,time has literally generated over 147,million impressions 2 million clicks and,we're literally getting cost per clicks,of 30 cents a click these days that is,far and few between on other platforms,so you can definitely see the,opportunities that you have on tick tock,alone so let's go ahead and go through,some of the ads that actually don't work,on tick tock and what we're seeing so,these are just some examples of tick,tock ads that don't work there's a,common misconception that people have,it's that they're running facebook ads,they're getting good results and then,they want to use the similar content,that they have there on tik-tok because,they think it's just copy and paste and,to be honest with you it's not like that,using images or gifs on your actual,tik-tok ads are not going to increase,your conversions if anything it's,actually going to decrease your,conversion rates and actually raise your,overall cost per cpm,and you know you don't want your actual,tick tocks to look like ads and a big,motto that ticktock has is make tick,tocks not ads and that's the main,premise here you don't want to be,creating content that looks like this,where you have these overlays or these,big call outs of the you know specific,offer and like red you know these red,circles here or having you know the,branding on the side of this those types,of ads just don't work on tick tock,people scroll right past those you want,the content to look native you want it,to feel like user generated content in,fact i'm actually going to be covering,ways you can get ugc later in this video,but specifically right here you want to,make sure to avoid you know templated,content even some of the biggest brands,in the world have fault prone to this,where they actually you know use the,branding and they use these basic videos,and while they get engagements they're,not really resulting in conversions so,if you're really looking to drive actual,sales and increase your actual,conversion rate and get more people to,actually convert from seeing your videos,and feel that they're actually a part of,the brand then you're going to want to,create tick-tock ads that are actually,native on the platform and have these,key conversion metrics driven behind,them and so these are just some examples,of tick-tock ads that do convert you,want to focus on actual vertical video,and fast cut you know jump cut videos,that are you know no longer than one to,three seconds per clip maybe,six seconds at the absolute most we're,actually clipping throughout the video,so that way you can keep people's,attention throughout the actual tick,tock tick tock is very fast-paced and,you want to keep that you know flow,going so people stay engaged and this,allows you to deliver way more,information about your product or,service in a much s

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How to use TikTok for recruiting

- Hey, everyone, Haily from Biteable here,,back with another tutorial.,Today, we're talking everything about TikTok recruiting,and how you can use TikTok for your recruiting needs.,We'll go over everything,from how to make recruiting videos on TikTok,,how to make a video resume,,and how to work your way around the app,to find the perfect candidate for your role.,Let's get into the tutorial.,(upbeat electronic music), So, go ahead and open up your TikTok account,and if you head over to the Discover page,,this is where you'll be able to,search for different hashtags or different accounts,and find people that are either looking for jobs,,or to find companies,that are posting their TikTok resumes here.,So, if you go ahead into the search bar here,,you'll be able to search for different hashtags, users,,search terms, pretty much anything.,So, I'm going to search for Opentowork.,And then if I search for that term,,all of the top videos will come up here,that mentioned either Opentowork or talk about finding jobs.,You can also search on hashtags.,This will show you the hashtag that you searched for,,and also, related hashtags.,As you can see, the Opentowork hashtag,has 1.2 million views, so it's pretty large.,And if you click on that hashtag,,you'll be able to see all of the videos that have used it.,So, that's how you search,for different things within TikTok.,You can do a similar thing for TikTok recruiting.,So, you can see there are a couple of different,related hashtags here.,If you head over to top,,then you'll be able to see the different videos,that mentioned TikTok recruiting.,(upbeat music),And you can also find specific videos,that talk about TikTok recruiting.,So, the Top tab will kind of compile everything:,the videos, the sounds, the hashtags,,everything will be in one spot,,and then you'll be able to dive deeper,using the Users, Videos, Sounds, and Hashtags tools.,And then you can take the information,that you find out from your searching here,and bring it on over to Biteable,where you'll be able to make your TikTok recruiting video,or your TikTok video resume,,which is what I'll teach you how to do next.,So, here we are on the Biteable homepage.,I'm going to start by going ahead,and logging into my account.,If you don't have a Biteable account yet, that's all right,,you'll be prompted to create one at this step.,Next, I'm just going to search through our templates.,And this time, I'm going to look for a resume template.,As you can see, we've got,a number of different resume templates to choose from.,To preview any of these videos,,just hold your mouse over that thumbnail,,and you'll get to see a little bit,of what that template looks like.,Now, I'm going to search for our recruiting templates.,As you can see, we have entirely different templates,meant for recruiting.,And once you've found what you've liked,,just go ahead and click Edit video now.,This is where you'll be able to customize,your Biteable video.,I'm going to start by changing the video shape to 9:16,,so it works on TikTok.,All TikTok videos are in 9:16 format.,First step, I'm going to go ahead,and stretch out my logo here,,make it centered on my scene.,And then you can go ahead and upload the logo,for your business.,I'll show you an example using the Biteable logo here.,And then we're going to jump ahead into the next scene.,I'm going to make this animation,fit a little bit nicer on the scene,,so I'll shrink it down to 50%,and then here is where I'll start adding the information,about the role that I'm recruiting for.,So, as you can see, to remove any of those text boxes,,it's as simple as clicking the trash can,and it will be deleted.,So now, we've got a nice "We're hiring" animation,and on this next scene, I'm going to do the same thing,,make that animation just a bit smaller,and then I'll move it around,to where I want it to be on my scene.,And then this is where I'm going to put,a bit more information about the role that I'm hiring for.,So, in this case, it's a social media manager,and TikTok is the perfect spot,to recruit for a social media manager.,And then right below the job title,,I'm just going to put a quick blurb,about what I'm looking for in a candidate.,And then we'll just make sure,everything is centered and lined up.,Then, we're going to jump ahead into this next scene,and I'm actually going to remove a few scenes here,because I'm only hiring for one role at the time.,So, we've just quickly deleted three scenes,and now, I'm going to add a bit more information,about the company that these candidates will be joining.,This is where you can add different perks,if you have a fun office, maybe a remote work policy,,anything that you'd like to add in here,that would be enticing to candidates.,And then we're going to go ahead,and jump into this last scene here.,This is where we'll put our call to action.,We want to let people know how they can apply,for this role and where they can contact us.,So since this is taking place on Ti

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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

- How to run TikTok ads in 2022.,This is a TikTok advertising tutorial for businesses.,TikTok has now over one billion monthly active users,as of January, 2022.,160 million videos are watched,in an internet minute on the platform,and it's the most popular mobile app,downloaded in 2020 and 2021.,If you want to leverage that platform,,but don't want to spend all that time and energy,figuring out an organic growth strategy,,TikTok ads may be a great alternative.,Today, I'm going to show you what you need to do,in order to run successful paid ads on TikTok.,Step one, create and install a TikTok Pixel.,Similar to Facebook ads,or Google ads and other ad platforms,,when you install a pixel, that allows you,to understand the user's behavior on your website.,That in turn will allow you to segment those users,in cohorts that you want to target with other ads.,So let's say someone visits your website,,goes through the checkout process,,and doesn't complete their purchase.,You'll be able to retarget that person,with another ad and that'll help you increase,the number of conversions you get,,because when they're on TikTok, they'll see it, boom,,you can start making them convert.,And here's a trick.,Let's say you're selling a product or a service.,When you do that remarketing ad on TikTok,,you can show a video of what it's like to be a customer,or use your product or service.,That'll get more people to convert.,Step two, start with a very broad audience segmentation.,Don't target a specific gender or age group.,Let TikTok run your ads to a broad user group,and let it optimize and deliver so they can find out later,which audience are the most responsive.,You should run your ads,and wait some time for user data to come in,so that you can optimize around the data,so you can see what's working for your campaigns,versus just jumping the gun.,Step three, use as placement only TikTok.,Don't waste your time and money advertising,on other platforms that TikTok offers.,The real value is really on TikTok as a platform itself.,Step four, make sure to target only one interest at a time.,When you're starting, you don't want to mix up things,that have too many interests,being targeted at the same time.,If you stack different interests,,you won't be able to understand which interests,are creating the best results.,It's better to target only one interest at a time,so you can clearly identify which interests,are the most profitable for you campaign,and then expand from there.,Step five, ideally, start with,a minimum budget of $50 a day.,This will allow TikTok to run more experiments,with your ads and show them more audiences,in order to optimize your ad delivery faster.,Step six, cap your costs per conversion.,Make sure that it's at least at breakeven point,and that'll allow you to run ads,and spend money and not lose it.,Step seven, use TikTok's ad platform.,They'll show you all the top performing ads,on their platform so that you can learn,what's working for other people,and how you can model after those ads in your own business.,That'll reduce the risk.,Now, if you need help with your TikTok ads,,check out my ad agency, NP Digital, we'll be helpin',with TikTok and all the social platforms out there,,even performance marketing.,Or if you just have any questions on TikTok,,whether it's paid or organic, leave a comment below.,I'm here to help.

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