How To Setup TikTok Spark Ads: A BETTER Way To Advertise On TikTok
if you are running Tick Tock ads and not,using spark ads well you need to start,using them right away what's going on,guys my name is Neil from links digital,and in this video I'll be breaking down,exactly what spark ads are why you need,to start using them right away and then,I'll be going onto my computer and,showing you how to set up spark ad,campaigns all right so let's get started,with What spark ads are essentially they,are the organic version of the infeed,ads that you see on your for you page,now the only difference between spark,ads and infeed ads are that spark ads,are organically uploaded onto the tick,tock ad platform now once you run spark,ads videos as ads you will also be able,to add a call to action and the ad will,actually function just like any other,infeed AD however some of the big,differences between spark ads and infeed,ads that we've seen is in the,performance spark ads tend to convert a,lot better than your regular infeed ads,and the reason for this is because of,social proof because you are promoting,organic content you can actually,piggyback off of the social proof with,the form of engagements on your videos,that you are getting organically and,double it up with paid promotion now we,all know how far social proof can go,when it comes to actually driving,conversions so this is a very powerful,method for you to get some very cheap,social proof on your ads now one of the,big reasons we here at Lynx digital are,really hyped about spark ads is because,of the tick tock algorithm on the,organic side the fact that you were able,to upload a bunch of ads organically and,see which one does well because the tick,tock algorithm sends out all of these,organic videos to at least a few hundred,people so what you are able to do is,cheaply test out ad creative at scale as,an Advertiser this is awesome because,you can test out your creatives even,before running them as an ad so you can,start to notice the ads that go viral,organically and and what this basically,means is the ads that go viral,organically will have a higher,likelihood of being better converting,ads than the ones that didn't so this is,very cheap way for you to test out your,ads even before running your ads now one,of the other advantages of using spark,ads is the fact that you can use other,people's content organically on Tick,Tock you are allowed to re-upload and,repurpose other people's content either,in a form of a stitch or a duet or even,in certain cases actually just re-upload,other people's content without getting,penalized for a copyright strike so this,is a really powerful thing if you are,somebody that's struggling to come up,with creative you can actually just take,inspiration from what's on Tick Tock,launch it organically and then be able,to run ads from those organic videos so,that's a very powerful thing that you,can start doing right now alrighty now,that we are in the tech talk ads,dashboard we can create a brand new,spark ads campaign from scratch and hey,guys before we continue with this video,I quickly do want to take a second to,talk about today's video sponsor which,is me more specifically The Tick Tock ad,Smasher class that I put together now a,lot of you already know this but Tick,Tock ads are the hottest thing in,advertising right now and rightfully so,I would kind of compare them to say,Facebook ads in 2015 2016. they're that,good so I put together this master class,which is designed to bring anyone up to,speed and set them up for success with,Tick Tock ads and right now you can take,advantage of our special introductory,launch pricing and get the master class,at a massive discount if you are,interested check the link in the,description below and with that let's,jump back into the video for the most,part this is going to be like setting up,any other campaign so we're gonna hit a,brand new create button and we're just,going to start over let's go in with,going with conversions and this is going,to be Spark,ads test,and then no campaign budget optimization,in our case and let's just quickly move,on to the ad group settings for the most,part this is going to be the exact same,as setting up any other AD campaigns so,you do want to be following all of the,traditional Sops and best practices but,for our case right here we are just on a,test ad account so we will just zoom,right through this now one important,thing is when it comes to placements,sometimes your spark ads don't deliver,when they are on some of the other,network types so make sure you are,limited to tick tock now when it comes,to the user comments and video downloads,I'm going to leave this up to your,discretion if you are somebody that's,getting a lot of great positive social,proof on the organic side but not so,much on the paid ad side this is,something you might want to toggle with,or if you want to just like lock in a,lot of the user comments this is again a,great place to do that and if you want,to allow people to download your video,and you can he
Let's move on to the first section of tiktok spark ads specs
How To Make a TikTok Spark Ad
How To Make a TikTok Spark Ad
in today's video i want to share with,you a step-by-step tutorial on how to,create a tick tock spark ad what type of,account you need to have a tick tock,spark ad going and what are the,advantages of creating tick tock spark,ads my name is justin and i'm the,founder of voiceo media an ecommerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notification to be,one of the first to know about these,cutting edge ecommerce marketing tips,post on the channel every week,all right first things first what type,of tick tock account do you need to be,able to run spark ads so first and,foremost there is again a separation,between a tick tock ad account and a,tick tock you know profile account you,know what type of profile do you have,versus an ad account so in all cases if,you want to run ads on tick tock you,need to have a tick tock ad account,which that you can create at,ads.ticktalk.com,so once you have that set up once all of,that is created then this is where you,get two choices when it comes to,creating ads you can either do spark ads,or regular ads,for spark added to a cure for you to be,able to run a spark added this video,shall be taken only from a personal tick,tock profile it does not work with a,business account so business accounts,are pretty limited on tick tock in terms,of sounds because those sounds are,copyrighted and they may not be again,they may not be copyrighted for a,business license or they may not be,copyright free at least for business,license and it's the same thing,essentially if you want to run a spark,ad that the content in these videos they,may not be best suited for an ad or at,least this is what tick tock says so you,want to make sure you have a quote,unquote personal or creator account on,tick tock for your profile by the way,there is a way for you to switch your,profile over for one to the other if you,go into your settings you'll be able to,actually switch over to a personal or,business profile so if you're a business,that you may want to go back to personal,again for any brand e-commerce you know,e-commerce store or influencers that may,be coming across this video you want to,make sure that you have the right,profile because again you'll be pretty,limited in your capabilities when it,comes to advertising so the first things,first you're going to see on screen,right now the step one which is you're,gonna wanna head over to your settings,and head over to add authorization,settings and all you'll wanna make sure,is to turn on and toggle the switch for,ad authorization then the step two is,you'll want to head over to the actual,tick tock organic post that you've,created or that again an influencer has,created you want to click on that post,you have to be again the tick tock,account owner whenever you perform these,following steps doesn't work any video,out there and i'm saying that because,i've seen people trying to get an,authorization code from other videos out,there it has to be with your own videos,so again you head over to the video that,you want to get an ad authorization code,from so you click on that video you,click on the little three dots,essentially on your video and you click,on the toggle that has a megaphone as an,icon and that says you know add settings,what you're going to want to do from,there is accept the terms and conditions,and then turn on the toggles for sharing,your post as an ad and authorizing,brands to use your post as an ad and,then by default it'll get you an ad,authorization code that will be valid,for 30 days you can also change this,duration if you're planning on using,this for longer than 30 days you can,change it if you're planning on using it,for shorter than 30 days again you can,change that too so you change the,duration that the code is valid for and,then when that is done you can use that,code within the tick tock ads manager to,create an ad let me show you how this,works so you're gonna be seeing on,screen right now a screenshot of,basically tick talk ads manager and what,you're gonna do at the same time is,whenever you create an ad so when you,already have a campaign ad set and,you're now at the ad level you can,basically choose a bit like you would,with facebook where you can choose from,an existing post you can do the same,thing here but instead of picking a post,what you would do is enter that add,authorization code and then,automatically you would see the tick,tock organic post showcasing here as an,ad and this becomes super powerful,because again if you're an ecommerce,brand owner you can do business with,creators out there that's you know,potentially have already shot videos for,free on their own with your products you,may reach out to them and offer to pay,them essentially in exchange for that,code which that basically becomes,influencer white labeling because when,people are going to see that ad going,around you a
After seeing the first section, I believe you have a general understanding of tiktok spark ads specs
Continue the next second section about tiktok spark ads specs
What Are TIKTOK SPARK Ads? And How To Set Them Up!
What Are TIKTOK SPARK Ads? And How To Set Them Up!
how's it going everybody today in this,video we're going to be talking about,everything tick tock spark ads,now this is a new format that tick tock,just announced as you see july 20th 2021,um and in this video we're going to be,talking about what spark ads are how to,set them up because i know there's a lot,of confusion when they first came out on,how to set these up,and then also i'm going to talk about,why i think everybody should be using,this ad format,right now in your digital marketing,campaigns so let's jump right in into,what exactly a tick tock spark add is,so tick tock defines a spark ad as a,spark ad enables brands to amplify,existing organic videos,that fit into their campaign objectives,okay that's great but what does that,mean,essentially it's taking an organic post,and kind of promoting it in a way that,makes it look even more organic,and not like an ad and here's an example,of what that looks like so i created,this on this demo account on the back,end,i basically took one of my tick tocks,and i made it into a tick tock,spark ad now what makes this different,from a normal tick tock ad,is you'll notice here in this right hand,column that it still is showing,organically from my profile it looks,like it comes from there it's not,showing the logo of the advertiser it's,showing my profile inside of there so,zoco marketing and there's still a,little plus follow button,so if somebody sees this ad they can,still follow me as an influencer even if,another brand is promoting the video,also another benefit is it just looks,completely organic right,um there's a small little ad logo right,here and then a learn more button,where the advertiser can kind of control,where they send the traffic to,but besides that this is a very native,experience and goes right in with the,saying of tick tock's kind of business,model of,don't create ads create tick tocks so,this is the this this is a huge benefit,for any advertiser and,influencer out there because it's a it's,a win-win situation right you can run an,ad that also gets the the influencer,more follows and comes from their,profile but at the same time is,promoting the advertiser's product,so now that we kind of have a lay of the,land of what a tick tock spark ad is,i want to go through how to set that up,now there's two type there's two steps,to setting up a tick tock spark ad,the first one is on the creator's end,they have to go through and authorize,the video,and then give the code over to the,advertiser and then on the advertiser's,end they need to go into the tick tock,business manager and apply that code so,i'm going to show you both those steps,right now here are the steps you take to,create that authorization code if you're,the influencer click the top,right there then you're going to go to,privacy you need to make sure that ad,authorization is turned on after that's,turned on you're going to head back,over to your actual videos select the,video that you want to give,ad authorization to and then you're,going to select the click the three,little dots,and you're going to scroll over till you,see the add settings button,once inside the add settings button,agree to the terms and then turn on add,authorization,this is going to tell you that you can't,delete the video after you've authorized,it as an ad hit ok,and then you want to generate your code,and you can give it a certain,authorization period,and then the last thing is to copy that,code and send it over to whatever,advertiser might be running the app,so now once you have that code whether,it's sent over to email or however you,get it from the influencer now it's the,job of the advertiser to take that code,go into tick tock business manager and,actually set up the ad and here's how,you go about doing that so the first,step is you are going to need a tick,tock business manager account,if you need to just google tick tock,business manager and create that account,there,and then from there you're going to,notice you're going to come to a,dashboard that looks something like,this what we're seeing right now as this,loads over just give me a second here,and inside of this dashboard you're,going to see this assets,tab you're going to come over there and,you're going to go to creative you're,going to assets and then creative,and then once you land on this tab right,here you're going to notice there's a,few different tabs up here and one with,this new little feature for tick tock,spark ads so we're going to click on,spark ads here,and then you'll notice this will show,you all of the authorization codes that,you currently have for your account so,say you're working with 10 different,influencers,and they all sent you over,authorizations code this is where you,would plug all those in,and you could run you could run tests,against which influencer is giving you,the more,most return on ads pen so from here,we're then going to click for you it,might look a little bit different if,it's your first time applying a code but,you
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Continue the next third section about tiktok spark ads specs
Zero to $16K A Day In 6 Days (TikTok Spark Ads)
Zero to $16K A Day In 6 Days (TikTok Spark Ads)
the biggest problem that everyone,watching this video has is they launch,ads they get some results for one or two,days and then it just flops it just kind,of comes out so like how are you kind of,not in that boat i just did something,really crazy i met someone online that,went from 1k a day to 16k per day in,just six days using tick tock spark ads,i was pretty mind blown by this actually,i've never seen someone like this and so,i reached out asked him if you want to,do a podcast and he was down so for 20,minutes we spoke i asked some crazy,questions i got some answers to that i,didn't even know about so i'm sure you,didn't know about this so just sit back,and get ready for this absolutely value,video and hopefully after you can go on,your own to talks about cats let's go,all right,welcome back to ecom street guys welcome,back to the channel today i'm here with,kevin krieg um as i mentioned in the,intro this guy went from zero to i think,16k day using tick tock ads in only six,days and so for the next 20 minutes,we're just gonna sit here jam out and,kind of figure out exactly how he did,this so kevin what's up,yeah thanks for having me um everything,good glad to chat about tic toc so like,the main way i found you was through,this like viral twitter thread of yours,i was like,to talk ads how we scaled the store from,1k to 16k per day at a 3.6 roads check,this out and replicate everything we did,we only took six days,uh yeah so that obviously really hooked,me and so,um from wherever you want to start i,kind of take us through that process of,like,what like the niche you're in was and,the whole process behind setting this up,and like how you just found scale so,fast like i guess like the golden,nuggets there,yeah yeah no definitely so um it all,started with a client who brought in the,product uh was a very cool product and,um,it was in the in the women's niche it,was more like um,like beauty about like a little bit had,to do a little bit with weight loss but,mostly like beauty and it was slightly,on the edge about like policy and policy,wise um but it was still whitehead,everything was good and we had like a,couple rejections here there but nothing,like crazy um and yeah so it was,definitely like,um,very visual so that's always important,right if you if you can show not tell um,and also show in a way that um,that works with utc right so obviously,we only use ugc style content for it and,um if you can if you imagine like,facebook you can do animations you can,do like some sort of 3d stuff with,vibrating pain point or whatever you,can't do that really on tick tock so we,really stayed native with it and um yeah,that was pretty much that was pretty,much what the product was about but very,broad appeal also so,um yeah it was cool to take it on you,know we saw it and we're like okay,that's kind of,interesting to see how it goes yeah yeah,i kind of like do you think,is your preference kind of to go with,those mass market products versus,something super niche down,yeah um i mean in,definitely yes and because it's it's a,little harder to target on tick-tock,than it is on facebook i always make,this example you know if you have an,ankle pain product on facebook you can,target ankle pain and the audience,getting that pocket of audience actually,going to be like very relevant to that,um but on tick tock you can target like,body or hell something like that,so definitely not nearly as like,detailed um as on facebook right so yeah,the broader the better for us um we're,not shying away from like a little bit,of niche products but,yeah,definitely not uh,possible,for this product specifically that you,guys were like able to scale so much was,was there any kind of extreme aov or,like quantity bundle going on that kind,of made it easier to scale or was it,like a lower,yeah,it's a good question yeah it was around,40 50,price point but we sold,i think the main offer we had was on the,product page selecting like two,the second one i think 50 off um i think,that was our main or like 40,yeah i think that was our main offer um,and because there were two variants of,it and it was like a color thing uh so,most like it converted at like 40 or 50,percent yeah,obviously you know that obviously,yeah it helps a lot with aob and scaling,right because suddenly your margins like,yeah was there any specific app or like,to use like a specific app there or was,it just like a manual thing,so ah we used i can't really remember,what we used but i know it was,um it was a bundle below the ato card so,it's about that yeah one of those ones,there's a lot yeah one of those ones,it's like a second atom card where it,says like buy two for,x off yeah you click you can just select,the variance and that's it yeah we see a,lot of brands do that i feel like people,forget the importance i think that,people forget like the math behind if,you can get half your customers to buy,two instead of one like that margin that,you now have allows you to scale so much,further l
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Continue the next fourth section about tiktok spark ads specs
TANPA BERTELE-TELE !!! IKLAN TIKTOK SPARK ADS 2022 INI YANG BENAR part 6
TANPA BERTELE-TELE !!! IKLAN TIKTOK SPARK ADS 2022 INI YANG BENAR part 6
Assalamualaikum warahmatullahi,wabarakatuh Oke juragan di video ini,tanpa basa-basi gua akan kasih tahu,gimana kita iklan Tik Tok tipe Sparks,nah tipenya itu kayak iklan ini jadi,ketika ada orang klik profile ini nggak,langsung lari ke landing page mereka,tapi larinya ke akun Tik Tok kita di,video ini gua akan kasih cara yang,paling mudah Oke jadi ini adalah halaman,iklan kita buat kalian yang belum nonton,part 1 sampai 4 kalian Tonton dulu,linknya ada di deskripsi karena di situ,Gua jelasin gimana mulai dari bikin,landing page sampai bisa iklan tiktok,dan sekarang ini adalah iklannya tipenya,beda yang pertama di sini di Advertising,objective kalian tinggal pilih mau,iklannya jenis apa wearness,consideration atau konversi itu bebas,Terserah kalian Oke kita misalnya gua,mau iklan jenis traffic gua continue,saja lanjutnya yang di halaman ini,tinggal kalian atur udah gue jelasin di,part kemarin part keempat tinggal kalian,edit aja lokasinya semuanya,terus tambahin behavior interest and be,have your pemirsa yang akan kalian tuju,selanjutnya untuk daily budget ya di,sini kalian masukin aja 200.000 nggak,perlu khawatir kalian enggak harus iklan,sehari 200.000 kalian cukup top up aja,sehari 100.000 maka iklan kalian sudah,bisa jalan Oke kita next saja Nah di,sini ada iklan yang gua maksud yaitu,delivers Park Edge tinggal kalian,aktifin,selanjutnya kita akan ngelingin akun Tik,Tok kita bisa Lewat sini bisa pakai,lewat profile kalian klik dulu profile,terus klik user setting nanti di bagian,user setting di sininya tinggal kalian,link tok akun kalian nah kalau Gua,biasanya dari sini aja sama aja kita,link akun,kita buka dulu akun tiktok kita kita,akan menggunakan QR Code tinggal di klik,di sini udah ada penjelasannya bahwa,kita harus ke halaman profile klik aja,tanda plus lalu bagian ini,kita scan,setelah itu akan kita kita harus,konfirmasi dulu,Oke konfirmasi login sudah selesai,tinggal auto Rise,oke di sini akun tiktok kita sudah,terhubung dengan,tiktok Ads Manager kita selanjutnya,tinggal kita pilih konten Mana yang mau,kita iklankan di sini kita harus autores,post dulu misalnya gue mau iklan ini,yang ini di bagian ininya di bagian,titik tiga kalian klik saja terus Kalian,geser kalian klik yang pengaturan iklan,oke di sini ada tulisan pengaturan iklan,otorisasi iklan kalian ceklis aktifkan,terus Kalian buat kode kita harus bikin,kode dulu nanti di sini kita harus,autores ya posnya Kita masukin kodenya,kita bikin 7 hari aja,kita kelola,selanjutnya kodenya tinggal kalian Salin,saja salin kode terus Kalian kirim ke WA,terus bisa kalian paste di sini kodenya,Oke setelah itu kalian search saja,maka di sini akan muncul postingan yang,gua salin kodenya nah ini adalah,postingan yang udah gua autorisasi buat,gua iklanin lewat tiktok tipenya adalah,Spark tinggal confirm aja oke,postingannya sudah ke confirm,selanjutnya tinggal,kita pilih aja tiktok post di sini kita,pilih,apa postingan kita yang udah diotorisasi,selanjutnya tinggal kita confirm,Oke selanjutnya postingan yang udah kita,autorisasi akan langsung muncul di sini,di sini teksnya sudah mengikuti,postingan kita jadi nggak bisa dirubah,selanjutnya linknya bisa kalian masukkan,landing page atau jualan tiktok shop,kalian ini gua jualan Tik Tok gua gua,masukin tinggal dicek sama mereka,selanjutnya nanti jika orang klik,profile akan larinya ke profile kita oke,di sini udah kelar lalu tinggal kalian,klik submit aja dan di next video gua,akan kasih tahu sedikit aja Gimana,caranya bisa pecah telur di tiktok Sob,gue juga baru pecah telor ini tanpa fake,order ada dua orderan dan ini,berdasarkan murni lewat konten Oke,sampai jumpa di video selanjutnya
After seeing the fourth section, I believe you have a general understanding of tiktok spark ads specs
Continue the next fifth section about tiktok spark ads specs
How To Create A TikTok Spark AD Easily
How To Create A TikTok Spark AD Easily
hey guys Seb here from wolfier and in,today's video I'm showing you how to,create a tick tock spark ad easily,Now quickly before we jump into the,video I just want to mention that this,is going to be part of a short mini,series that we're going to be creating,on creating your Tick Tock spark ads and,in this series we're going to be seeing,how many views and followers we can,actually generate just by using Tick,Tock spark ads that's enough of that,let's jump right into the video so the,first thing I want to do is actually,head over to your ads.tiktok.com account,and then create your account so here we,can see we are on the tick tock ads,manager and you can see it's a brand new,tick tock ads account we can see that we,haven't got any campaigns in here so,what we're going to do is start off by,creating a campaign so from here we'll,have the option to do simplified mode or,custom mode because we're going to be,doing a tick tock spark ad and we know,what we want to be targeting we're going,to be selecting the custom mode from,here is going to give us a few,advertising objectives so here we've got,awareness consideration and conversion,so here ultimately what it's going to do,is give us the maximum amount of reach,possible so it's going to show it to the,maximum people here it's going to have a,bit more consideration to put into it so,here you've got your traffic you've got,your video views your lead gen and,Community interactions and then finally,we have our conversion so app promotion,and website conversion so there are two,different options I think we can do for,this little series and that is going to,be a video views event Community,interaction so what we can do is for,this video we can start off with just a,video views so what that's going to do,is get more views and engagement for,your video ads and then we can also do a,second video on community interaction,and that's going to focus more on,getting more page follows or more,profile visits so we can do a,side-by-side comparison and see which,one's more beneficial in order to get,more views more engagement more,followers and all of that good stuff so,essentially more traffic to your page so,be sure to subscribe and like this video,if you want to see that second part of,the community interactions but like I,said we're going to start off with the,video views right here from here we can,then give it a campaign name so we're,going to do spark,ads video views so we have a little bit,of insight on what this is going to be,and here it also allows us to set a,campaign budget but we don't really have,to do that we can set a daily or,lifetime budget so we didn't really need,that so let's go ahead and skip that and,press continue now it's going to ask us,to do our ad group name so let's go,ahead and change that I already know,what should we do I'm going to be using,for my Tick Tock Sparks so six tools to,start your business and then we can do,video views,and then spark just so we have a little,bit more information about what this is,going to be placement we have Tick Tock,we can do user comments allowed video,downloads aloud you can disable this if,you want but I don't really mind and,then here we have the targeting so it,really does depend on who you want to be,targeting but because our warfield.io,technical account is all about marketing,we want to focus more on our marketing,and business side of everything so here,what you can do is add your own custom,audiences so if you haven't created one,already you've just created your ad,account click on this button right here,it's going to take you to this page and,then what you can do is create your own,custom audiences or a look like audience,and for instance you can add your own,technical account onto here so business,account make sure it's linked and then,you can change all of these different,actions so people who follow you or,people who viewed your videos for six,seconds or 100 or engagement so for,example if you create a follow one and,then we can just do follows and then,confirm so here we have a new audience,so just created this one as well which,is video views at 100 and because I just,created them the data is unavailable but,hopefully,um this will rack up some numbers and,then we'll be able to use these in,future videos but for now what we can do,is just add our demographic what we can,do is we can just keep it as the United,Kingdom or if you want you can add,whichever countries you want to Target,gender keep it as male of an age we can,focus on 25 35 45 and 55 plus so between,25 to 55 we're going to exclude the 18,24 year olds and 13 to 7 year olds,languages again we can just select,English so it's a little bit more custom,household income we can have it as let's,see let's do top 10 to top five percent,so now we have the interests and,behavior so this is where it gets a,little bit more interesting we can,actually Target who we want to be,targeting more of so interest click on,here we have a little bit of a menu an
After seeing the fifth section, I believe you have a general understanding of tiktok spark ads specs
Continue the next sixth section about tiktok spark ads specs
How To Run Spark Ads On TikTok
How To Run Spark Ads On TikTok
what's up guys welcome to another tech,talk ad tip video so in today's video i,want to talk about the difference,between custom identity ads and spark,ads right so if you're just getting,started on tick off you may be confused,because it is different than facebook,right with facebook,you're linking a page a facebook page to,an ad account so technically every ad,you're running is linked to that page,right and you can use the existing post,ids to maximize social proof it's not,the case with tick tock out of the gate,with tick tock you can basically just,put whatever page title and page icon,that has matched the landing page but,you can whatever name you want that's,related to that in the title every ad is,basically created at the ad level right,meaning like all the the personalization,the branding element is at the ad level,whereas spark ads is more like a,traditional facebook existing id post,where you can actually link to it it's a,real post it's not a tick tock it gets,social proof people can click from that,ad and you know view everything to your,page so in this video i'm going to talk,about the difference between the two,we're going to dive into the ad account,over here,i'm going to show you kind of the,examples between the two things because,there are some pros and cons to both,listen before we get into that we use,both right so i don't think there's a,definitive best type of ad to run on,tick tock because they're contextual,depends on what your goals are and,what's most important to you right,you're looking to build their brand,looking to build a following in addition,to making money or you're just looking,direct response your affiliate marketer,or something like that depending on,those contexts you may find one of these,more valuable on the other so we're,going to do we're going to come over,here,and hit the the,share screen real quick,and we're going to take a look at here,so what you'll see when you're inside,your ad accounts,is right here where it says identity you,can it's automatically on custom,identity so custom identity gives you,the option to basically set up the,branding you know sort of the profile,everything right here um so you can,easily switch switch it on switch,between it you also reset out every time,um if you're brand new to tick tock you,might not see that yet in which case,you'll have to basically set the uh page,name the profile icon all of that here,before you can have the custom identity,created so again what's happening here,everything else is pretty much the same,on this ad unit you know some weird,things in our account because we're beta,testing search so some things you see in,here are not going to be in your account,but um they will be eventually,so with this type of ad if i go back,over here,the biggest difference between the two,between spark and custom identity,besides the fact that obviously how you,set it up is different,when somebody sees a custom identity ad,in their feed,anywhere they click it is going to take,them to whatever you put in this url bar,right here okay,so even if they click your profile icon,like oh click funnels when i click that,it's gonna take to the website if they,click click funnels here it's gonna take,your website right nothing here is gonna,take them to clickfunnels ticktock,profile okay what that means is you're,almost universally this has been the,case for pretty much every ad we've run,custom identity ads will have higher,click-through rates outbound clicker,rates than spark ads i have seen very,very very very very few exceptions to,that mainly because there's just more,outbound click points right with with,the spark add you basically have the,call to action button that's the only,outbound link with smart guides if they,click here or they click here,it is going to take them to click,funnels actual profile or your actual,tick tock profile where they can follow,you where they can view other videos,right,but again custom identity you have,multiple exit points to your website,spark ads you have one,now again we talk about pros and cons,you might get more clicks with custom,identity but again they might not be all,high quality clicks because you may,people clicking your icon or your name,because they want to learn more about,the business but they're taken to the,website so they might just bounce off,the website right um that's a that's a,negative for custom identity also,the comments the engagement on this post,are not translated to other,ads using the same creative right so if,you have 10 other ad groups running the,exact same creative there are 10 totally,unique ads they don't maximize social,proof i think it's consolidated whereas,spark ads,and breathing is centralized to an,existing post id so if i have 10 ad,groups running the same spark ad all the,comments across all ten of those ad,groups come back to one right so that's,great especially if you get a lot of,great comments a lot of engagement it's,obviously going to be beneficial to you,w
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TikTok Ads :: Como anunciar um vídeo da minha conta? :: Spark Ads
TikTok Ads :: Como anunciar um vídeo da minha conta? :: Spark Ads
e fala galera sejam muito bem vindos a,mais um vídeo do canal mas não é Felipe,Chaves e aqui eu falo muito sobre,anúncios online marketing digital e,dessa vez o queridinho do momento Tik,Tok é diz isso mesmo se você ainda não,sabe anunciar no Tik Tok Edis Fica,tranquilo mas esse vídeo não é para você,vai aqui no cantinho é aqui no cantinho,mesmo da tela nesse Card que tá,aparecendo vai lá porque tem um vídeo,completo sobre como configurar sua conta,e como você começa a rodar sua primeira,campanha dentro do escritório eles esse,vídeo que ele é um passo a mais se você,ainda não tem conta se você ainda não,sabe criar sua campanha tá bom nesse,vídeo aqui eu vou ensinar você a Como,utilizar uma publicação existente uma,publicação que você já tem no seu perfil,do Tik Tok para você impulsionar para,novas pessoas às vezes ali o nosso,conteúdo mundo tá chegando para as,pessoas e a gente quer utilizar o,impulsionamento os anúncios online para,alcançar mais pessoas ou até para,alcançar pessoas específicas então é,nesse vídeo aqui que eu vou te mostrar e,fica ligado porque são duas etapas que a,gente precisa fazer uma etapa no celular,e uma etapa no ex-manager no gerenciador,de negócios aqui do seu ticket Ok beleza,é é um pouquinho diferente do Facebook é,um pouquinho mais complicado mas nada,não é um bicho de sete cabeças algumas,configurações que a gente precisa fazer,que vai mexer na nossa na nossa conta do,tique toque no celular tá bom então,abrindo aqui o celular para falar junto,com você e o celular vai aparecer aqui,no cantinho da tela não deixa eu ver lá,pra cá celular vai aparecer aqui no,cantinho então quê que a gente vai fazer,no nosso Tik Tok primeira coisa que a,gente vai fazer é abrir o Tik Tok Então,vou aqui abrir o meu aplicativo do,Ticket Ok já apareceu aqui até uma,publicidade eu vou agora lá embaixo no,meu perfil agora eu vou subir lá nos,três tracinhos vou clicar naqueles três,faço isso vou entrar em privacidade e,agora lá no meio tá vendo onde tem uma,bolinha azul e a Rosa girando ele tem,autorização de anúncio eu vou ligar essa,parte de autorização de anúncio aqui tá,liguei a parte de autorização de anúncio,agora eu vou voltar no meu perfil onde,tem o meu ticket que eu quero anunciar,vou clicar nele e aí tem 3-3 bolinhas lá,embaixo eu vou clicar nas três bolinhas,e rodar para o lado toda a configuração,que eu tenho e aí eu vou ali em,configurações de anúncios eu vou lhe e,concordar né com os termos de serviço e,vou autorizar o anúncio de um ok aqui,agora você tá vendo que ele pede para,gerar um código e esse código ele pode,ser de sete dias 30 dias ou 60 dias eu,vou escolher aqui 30 dias e vou,autorizar depois que autorizei eu vou,clicar em copiar código E aí eu vou,copiar esse código e guardar lembra de,guardar esse código porque agora a gente,não vai mais mexer com o celular pega,esse código manda o seu WhatsApp manda,para alguém coloca em algum lugar,e esse código com você as configurações,do celular estão prontas O que que a,gente fez aqui a gente autorizou a conta,do Tik Tok para que uma conta de anúncio,pudesse utilizar esses vídeos para,impulsionar tá então eu enquanto criador,de conteúdo no Tik Tok estou dizendo Tik,Tok autoriza as pessoas a utilizarem as,minhas publicações para um anúncio E,agora o que a gente vai precisar fazer é,ir para o gerenciador de anúncios do Tik,Tok Então já estou aqui na minha,ex-manager tá eu vou criar uma campanha,antigamente é isso foi atualizado muito,em sem estão lá no sol dia 22/10 dia21,de 22 já tinha essa nova atualização,Antigamente eu tinha que vir aqui em,ativos criativo subiu criativo aqui com,o código que a gente copiou Mas a gente,não precisa mais tá vendo aqui ó em,publicações do esports eu não preciso,vir mais aqui o que que eu vou fazer vou,criar uma campanha direto não vou clicar,aqui em Campo Ah tá Se você não sabe,ainda criar uma campanha ou se você não,tem um acesso à web Manager se liga aqui,nesse Card Zinho que tá aparecendo aqui,em cima você aprende a fazer isso e,anunciar no Tik Tok a partir de hoje já,tá bom então vou clicar aqui em campanha,vou criar uma nova campanha essa,campanha ou não vou configurar ela tá,porque é só uma campanha para mostrar,para vocês como é que funciona então não,vou configurar ela a única coisa que eu,preciso configurar aqui é,localização Cadê a localização Brasil já,tá e o orçamento mínimo aqui de 20 reais,que esse nome da algum problema eu não,consigo avançar então clique em avançar,Pronto cheguei aqui na parte mais,importante,de como utilizar os nossos anúncios,Lembra que eu falei que isso aqui é novo,que isso aqui mudou de ontem para hoje,não existia essa área de identidade aqui,tá vendo não existirá saia de identidade,Ela é nova o quê que eu vou precisar,fazer e eu vou clicar aqui ó usar conta,do Tik Tok assim que eu usar conta do,hospital que eu tenho duas opções eu,tenho como usar a minha Business account,que eu vou vincular ela como vocês podem,ver aqui a minha ainda não está sem por,cento vinculada po
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