How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d
Let's move on to the first section of tiktok takeover ads
[TOO EASY] My $15k+ Per Day TikTok Ads Strategy For 2023! - Shopify Dropshipping
[TOO EASY] My $15k+ Per Day TikTok Ads Strategy For 2023! - Shopify Dropshipping
all right guys just gonna do a real,quick refresh check right here,it's too easy,yo what is going on guys this is Boy,Soldier back in the game with a brand,new video 15K plus per day Tick Tock ad,strategy and it is simply too easy now,last year I made another video very,similar to this but this is going on in,current time and exactly what I'm doing,to scale my ads with ease in a,three-step plan so you guys can do this,too so guys make sure to stick around to,the end of the video I'll be doing a,full kind of walk through campaign setup,here,to kick off the New Year I'm going to be,doing a giveaway in the black hat,Discord group I'm gonna be taking one,student I'm gonna be scaling their store,alongside with them setting everything,up as I would my own store so if you,guys are interested in that mentorship,it is going to be absolutely free all,you have to do is be in black hat that's,where we have all the sauce anything,goes and I hope to see you in there soon,so I'm not gonna waste any time here and,we're gonna drop into a Google Docs I'm,pretty much gonna walk you through it,and then I'm actually going to walk you,through the full setup uh and we're,physically going to set up a campaign,together just so you guys can see but,yes so this is the 0 to 15K plus per day,Tick Tock ad strategy things people,always ask me about that I don't cover,too often in my videos let's go over,that one your store set up in back end I,don't pay too much attention to the,store I think what really comes first is,going to be the ads and the ad strategy,that's where I spend most of my time and,what I focus on so three Stepping Stones,before we get into the side do you want,to add on to this document is the,product the store and the creative so I,just want to go over it really fast,these are kind of requirements that you,guys really need to have in order to,have this backbone this consistent,scalability uh and as you will see as,you guys saw in my previous video I was,able to use this backbone and actually,scale it to 100K a day which is very,Advanced it's very extreme over the last,couple weeks I've spent about 500 000 in,ads and I plan on doubling that tripling,that so just these are some things you,can do to your store as well so product,I definitely always will recommend a,saturated product with a lower undercut,offer something where you can uh you,know price out your opponents using such,an offer like free plus shipping on a,very saturated process product that,doesn't cost a lot to supply places you,can find these products where you can,kind of see all the backing costs it's,not PP ads the only spy tool I currently,use and most likely will ever use just,because I like the analysis that it,actually does in current time again we,work in current time now I'm going to be,getting into some free game this is,Mania and it is absolutely free no,credit card required okay I don't think,it's like in my opinion this product,research tool is the best and it's,currently what I've been using a lot,lately and obviously you know the price,factor is huge uh if you guys want you,can go check that down below I do have,an affiliate code if you do plan on,getting like some upgraded features and,things like that but yes you can,literally go and get your first launch,launch you can find winning products,that are generated by AI you get an,analysis of all the ads on the shop how,these ads are performing um and just,different things like that it's,absolutely free go check it out so if,you guys need a link for that is down,below and you guys can get you know a,discount on that as well now when it,comes to the store the SMS bump I,typically use the five minute,abandonment flow and the 45 minute,abandonment flow I don't use emails I,think they're very cost um inefficient I,mean 100 of the traffic is on their,mobile phone along with Tick Tock so it,makes sense it adds up simplify ocu I,just keep re-up selling the same product,after the customer purchases um there's,you're gonna have a guaranteed 15 hit,rate on that so free money free free aov,increase why not and quantity breaks,bundle bear things like that um you know,those are just to wear on the front you,know before they get into checkout,they're able to increase the average,order value as well so these I believe,are Essentials to have on the store and,if I didn't have them I doubt I'd be,profitable in fact I wouldn't be so when,it comes to the creative now you're,going to need a very controlled ugc what,I mean by controlled ugc is something,that focuses directly on the product the,function the offer you can scale it,indefinitely without hitting the wrong,audience in Tick Tock everything does,come down to creative and you are,leveraging that again I don't run pixel,we're fully and only leveraging the,creative so it needs to be good and it,needs to check off all the right boxes,really quick I do want to give a huge,shout out to Celebration as well for the,New Year's you guys are able to get ugc,this is ac
After seeing the first section, I believe you have a general understanding of tiktok takeover ads
Continue the next second section about tiktok takeover ads
TikTok Ads im Überblick - TopView und Brand Takeover | TikTok Tutorial | Social Media Marketing
TikTok Ads im Überblick - TopView und Brand Takeover | TikTok Tutorial | Social Media Marketing
herzlich willkommen auf dem,youtube-kanal von ebay,die social media agentur in diesem video,stellen wir euch die tik tok,anzeigenformate top view und brenntag,over vor wenn euch das video gefällt,dann gibt uns einen daumen nach oben,unvergesslich kanal zu abonnieren tik,tok ist zu einer der größten plattformen,der heutigen zeit geworden für,unternehmen bietet die noch neue junge,plattform großes werbepotenzial sogar,youtube instagram und twitter haben,mittlerweile eigene kurz videoformate,gelaunched um mit tik tok mitzuhalten,und die user auf ihren plattformen zu,halten trotzdem wechseln immer mehr user,zu tik tok und die app soll,wahrscheinlich noch dieses jahr 1,5,milliarden user verzeichnen diese,entwicklung zeigt wie viel potenzial in,tecdoc steckt unternehmen können auf tik,tok mit verschiedenen anzeige formaten,werben eines davon ist tokio das laut,tik tok eines der erfolgreichsten,formate ist tik tok selbst gibt an dass,top view die nummer eins im interaktions,index ist und das format im vergleich zu,anderen kostenpflichtigen tik tok,angeboten 67 umsatz effektiver ist,außerdem sollen laut tik tok 71 prozent,der user direkt auf das anzeige format,reagieren doch was genau ist top view,topf wie anzeigen sind es die ganz oben,auf der homepage erscheinen sobald die,app zum ersten mal geöffnet wird sie,können bis zu 60 sekunden lang sein und,sind perfekt dafür geeignet die eigene,markenbekanntheit zu steigern da die app,automatisch mit sound abgespielt wird,zieht sie die aufmerksamkeit der nutzer,auf sich wodurch wir mit sicherheit eine,hohe anzahl von depressionen und eine,große reichweite bekommt als anzeige,sollte ein video verwendet werden dass,user dazu auffordert mit diesem zu,interagieren das kann durch likes und,kommentare oder durch das klicken auf,die angebundene webseite passieren,versucht bei den usern einen bleibenden,eindruck zu hinterlassen damit sie euch,nicht sofort überspringen samsung hat,dieses werbeformat beispielsweise dafür,genutzt um das neue galaxy note 20 in,israel zu launchen mit der unterstützung,von israels top klettern konnte das,produkt erfolgreich vorgestellt werden,ähnlich zu den top hits sind oft brennt,takeover es handelt sich dabei um eine,vollbild anzeige als drei bis fünf,sekunden lang skiff oder als 3,sekündiger standbild bzw video ohne ton,daher müssen brenntag overheads schnell,auf den punkt kommen die anzeige lässt,sich außerdem mit einer landing page,oder einer hashtag challenge verlinken,auch diesen anzeige erscheint sofort,wenn user tik tok öffnen ein unterschied,ist aber dass user bei diesem format,nicht interagieren können es kann also,nicht geneigt oder kommentiert werden,zusammenfassend ist zu sagen dass sich,beide anzeige formate sehr gut dafür,eignen eine große reichweite zu bekommen,und das interesse der user zu gewinnen,wir hoffen wir konnten euch mit diesem,video weiterhelfen wenn es euch gefallen,hat dann gibt uns einen daumen nach oben,und vergesst den kanal zu abonnieren bei,weiteren fragen schreibt sie in die,kommentare oder wendet euch direkt an,die experten von ebay viel erfolg,wünscht euch euer team
After seeing the second section, I believe you have a general understanding of tiktok takeover ads
Continue the next third section about tiktok takeover ads
TikTok Ads For Business - Secrets To Go Viral!
TikTok Ads For Business - Secrets To Go Viral!
- Are you using TikTok
to grow your business?,If you didn't answer yes or you're like,,um, am I supposed to?,Then make sure to keep watching,so you can see exactly how
and why it's an amazing app,for business success.,Hey, everyone, it's Rimi from HubSpot.,Welcome back to the channel.,Make sure to subscribe and
click the notification bell,for more videos like this.,So TikTok has completely taken over,the social media world,,and it's quickly becoming
people's favorite app.,It's actually loved by so
many that you might've noticed,other platforms rolling out
features to compete with it.,Features like Instagram
Reels or YouTube Shorts.,Yeah, it's not a coincidence
that other apps are picking up,on the fact that short form
videos are just trending more.,So today I want to talk about
how you can use TikTok ads,to grow your business.,I also have a free
social media trends guide,that's jam packed with helpful
information from experts,to show where you should either invest,or pull back your efforts on social media.,It has insights from
companies of all sizes.,So no matter how big or
small your business is,,you're going to see what
industry leaders have to say,on what has worked for
their social media success.,You definitely want to
get your hands on it.,So I'll have it linked in
the description box below.,So make sure to check it out.,HubSpot also has a free
certification course,that you can take to
basically become a pro,in creating a social media strategy.,Once you get your certification,,you'll have all the social
media information you'll ever,need to grow your brand.,So I'll have that linked below as well.,TikTok is unique because it
allows brands to be more human,,fun, and witty with their marketing.,Almost 50% of TikTok ads
strike an emotional cord,so it's really the best
app to keep things real,and relatable with your audience.,The best part about it is,that the competition is still pretty low.,So it's not that hard to grow your page,and possibly even go viral,if you're uploading
consistent quality content.,Right now, it's available
in 154 countries worldwide,and has over 130 million
active monthly users,in the U.S. alone.,So let's talk about the kinds
of ads that you can create,on TikTok.,There's in-feed ads, top
view ads, brand takeover ads,,branded hashtag challenge
and branded effects.,In-feed ads are typically what
you'll see most businesses,using to promote their
brand because they allow,for more engagement from TikTok users.,People can actually like,
comment and share these.,They also have a CTA feature
where you can direct people,to a landing page, a different account,,or even an app download.,Top view ads are what users
see at the top of their,For You page before the
mindless scrolling begins.,This ad format lets you
have your video be up,to a minute long, so they're really great,for brand awareness since
they guarantee a wide reach,and a high number of impressions.,The key to these kinds of
ads is to make them really,creative and engaging so that
it leaves a lasting impression,on people.,Brand takeover ads are kind
of similar to top view ads,,except with these users can't
like or comment on them.,These also appear first thing,
once you get on the app,,but they're going to be a lot shorter,,or even just be like a static photo rather,than a 60 second video.,Usually larger brands use these
because they're really great,for directing people to internal
or external landing pages.,Branded hashtag challenge
ads are different,because these are a lot more engaging.,These allow for creators
to use your branded hashtag,in their own video caption,,which in turn brings more
awareness to your company.,It makes it really easy
for users to connect,with each other, but also with your brand.,You'll usually see these
on the discover page,in the form of a banner at the top.,A company that recently used
this kind of ad was Pizza Hut,,and they created the hashtag "ForYouPizza",to encourage people to share
their own pizza recipe.,And then one lucky winner
would get the opportunity,to have their recipe featured,on the Pizza Hut website
nationwide for a limited time.,Lastly, branded effects ads.,With these, you can create
your own effects, filters,,or stickers for people
to use in their videos.,And again, these are
going to be really great,for giving people the
opportunity to actually engage,with your brand, rather than
just watching an ad from you.,TikTok is doing a great job
in helping brands engage,with their audiences in
multiple creative ways,while still giving you the
results that you're looking for,to grow your business.,What I love about TikTok
is that you can get on it,and not be bombarded with
overly produced content.,So even if you're just
a small business wanting,to get started on the app,,you can literally create
an iPhone quality video,and still have a massive
reach and increase your sales.,TikTok is known to be where
a lot of trends come from.,So once you see a new trend
happening, take advantage of it,,get cr
After seeing the third section, I believe you have a general understanding of tiktok takeover ads
Continue the next fourth section about tiktok takeover ads
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
After seeing the fourth section, I believe you have a general understanding of tiktok takeover ads
Continue the next fifth section about tiktok takeover ads
These Kids Are Skipping College to Be TikTok Famous
These Kids Are Skipping College to Be TikTok Famous
okay play the audio play your audio,last time,right,go ahead let me see it let's go let's go,they probably just made 15 million,dollars doing that,i was like like what do y'all do and he,was like i'm an influencer i mean he,actually answered i'm an influencer yes,right,i said how do you make money i've never,understood it,he was like you know how there's like,beyonce and jay-z famous field for music,he's like well we're famous,for social media,i'm like so people follow y'all just to,watch your life and i was like yeah i,was like okay sign me up,so we're in west hollywood going to a,tick-tock house,called the vault in which six people,produce content of some sort for 1.5,million followers now i don't know what,tick-tock is or if i download it i,suspect it'd be an amber alert because,i'm too old for this sort of thing,but i need to find out what these people,are doing and how they're making money,they're foregoing college and they're,for going high school to move to la you,make a ton of money by dancing on tick,tock,it was just before noon when i arrived,at vault house,that is good that'll be good content and,its young occupants had only just peeled,themselves from bed assembling for the,day's writer's room which featured no,riders and took place on a couch,let's start morning meeting now hello,focus hello we have hella heads today,what are we yeah but we're gonna have,balo and swag boy cue overs we should do,this,i think keira should do a kiss or slap,i'm not doing that they are sick of me,kissing no they're not they ask for it,every time karen trey kissing,one can be don't bring a girl home or,away oh yes yes and then one can be,don't lose the group can you write these,down because you're gonna forget and,then i'm gonna be very upset escalating,girl,i don't have any idea what's happening,what's popping chicken nuggets,wake up wake up wake up,i didn't want to go to the party to,party i wanted to go to the party,for the past few years tik tok has been,the fastest growing social media,platform in the world it currently,boasts around a billion active users and,its astonishing growth was facilitated,by crisis during those long months of,compelled coveted hibernation tiktok was,the most downloaded app in the world,a platform famous for its ubiquitous,dance trends became a sort of gateway,drug for gen z's and younger millennials,those disinclined to flailing on camera,sought notoriety on different terms is,to give me that money back tic toc,became a vast repository of makeup,tutorials unlicensed psychotherapy,questionable financial advice and,boorish humor,having a more female-based audience,gives you more money can you explain to,me what i was watching tik-tok is all,run by like our age range who's the,youngest person,how old are you 18 you're 18. oh that's,the youngest none of you are from l.a is,that right,how do you get here,an old member that used to live here,invited me just to come like stay and,hang out and that's somebody you knew,through tik tok right right somebody on,take side they offered to trial me like,to see if i would be a fit for the house,i mean does everybody remember that,first time that somebody was like i want,to pay you for the that you do i,thought people were just doing videos,for fun just go like viral,i had people asking to do what me to do,with their videos and they'll pay me and,i'm like,like 250 dollars and i was working what,were you doing at the time i was working,at uh fedex,slightly better than working at fedex,isn't it oh way better so on your own,six dollar account before you came here,like how many calls you drove,before i came out here i had like seven,hundred thousand right well now i have,1.3 meals but you guys all have your own,individual account still,and are you posting to those too yes,yeah we just have to figure out how to,keep everyone in their content,everyone's niche is completely different,what's your niche,i just stand in front of the camera and,i just blink i really do you're good at,standing here yeah pretty much,sometimes they like me to stand in front,of the camera with spence or sometimes,they request i stand in front of the,camera with my leg and so if i they want,that i'm like okay well here's us who's,they,the people watching,who has the biggest following,how big is zero falling,right now i have 4.1 mil i'm sorry about,that 4.1,you know that's the size of ireland it's,about 4 million the population of,ireland,how would you explain your appeal on,september i'm just known as a scary,chick on tick tock she's actually,talented let's rip this off,the most successful video i have right,now was like at 68 point,million views right now i'm sorry 68,million views yeah,i'm sorry,what is it it's just me like,transforming like turning into like a,monster,crush,how is that monetized the 68 million,even if it's fractions of a penny that's,a ton of money i actually didn't get,paid for that video i didn't get paid,for that video can you leave the number,of your manager h
After seeing the fifth section, I believe you have a general understanding of tiktok takeover ads
Continue the next sixth section about tiktok takeover ads
How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop
How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop
if you still think that Tech talk is,just for dancing Trends and kids you're,missing out on a very powerful platform,and trending social media advertising,option to grow your business this 2023.,Tech talk has now over 1 billion users,and has surpassed other social media,apps in terms of downloads in a very,short amount of time specifically during,the pandemic aside from this Tech talk,has also launched tiktok shop in,selected countries and provides a,convenient and entertaining approach on,e-commerce even without a website,the last two quarters of 2022 generated,millions of Revenue in my business,because of tick tock ads paired with,Tick Tock shop,so if you also want this for your own,business or for your clients make sure,to finish this video apply what you will,learn and of course prepare to scale,your business,now let's get into it,before we hop on creating an account,let's first understand and maybe be,reminded about this crypto ad structure,okay at first basically we're going to,create a business account for us to have,access to the tiktok business center so,this is the tiktok ads Business Center,at the top and then under that we're,going to create an ad account okay an ad,account which you can access and make,ads through the ads manager,and after that after an account we're,going to create ad campaigns okay now,it's not really that much of a different,platform with meta ads because honestly,it's almost just the same only that it,has different capabilities than uh The,Meta ads now there are also difference,when it comes to terminologies just like,for example this one,um ad groups instead of AD set okay you,can see there at the top it's still,contained where you set the objectives,where you set sometimes the budget and,also here on the second level this one,this is the ad group level so this is,like the ad sets in in meta ads and in,this same ad set like level,you're going to put the targeting and,also the budget,next under those ad groups you can put,more ads,okay so basically that's just the,campaign structure in Tech talk ads you,also need to learn about the ad format,so here are the five ad formats,currently we have top view we have the,brand takeover uh desktop view and brand,takeover usually appears when you open,the app,and the next one is in feed ads whenever,you're scrolling on the for you page you,will see a video with a with an,emphasized button just like that so it's,called infinite ads and next are the,Branded hashtag challenge The Branding,effect the ones that get these ad,formats are actually those who are,already big Brands so again these are,the ad formats usually you can see the,infield ads and you can make that,especially if you are a small business,now let's create our own Tech talk,business account I already have one for,my own business but I'm going to make a,new one for the purpose of this video so,it would be better if you can follow,with me while I do the process okay okay,first one we need to go to techtalk.com,business,so this is the pickup for Business,website we're going to click create now,and I'm gonna type in my password you,can sign up either via email or via,phone I would prefer to have,um my email instead of phone for the,purpose of this video so I'm gonna type,my password,I'll repack it,okay and then click this,agree to the tech talk commercial terms,of service you can just read that after,and just sign up choose it's just for,verification which ones are in the same,shape,so it's letter L okay confirm,now there will be a confirmation email,to be sent okay,I'll confirmed now here we're going to,put our country,I'm based in the Philippines my industry,whatever my business is so I'm just,going to put here services,advertising and PR Services since I'm,making it under my personal brand but on,my other account I have actually chosen,e-commerce,for my business name I'll just put,the registered business team,but my phone number,there you go,I'll just agree to the tick tock,commercial terms of service and then,click register if you want to win a free,one-on-one consultation with me so we,can talk more about improving social,media ads for your business just like,this video subscribe and comment one new,thing that you learned from this video,provide some details about the business,okay so the business center name I can,just name this um John Cornwell and then,I'll put my time zone,describe your business I would say I'm,an agency first because I have some,clients also an activator also to,clients I just put my company name,so if you are an e-commerce business or,anything you want to run ads you can,just put I'm an Advertiser you can just,click this and then just declare um your,company name and your company website,again you don't have to build a website,for this you can have your Facebook page,or Instagram page in my case I'll just,put my own personal website there okay,and the billing information,course you need to put do you want,manual payments or you want automatic,payments
After seeing the sixth section, I believe you have a general understanding of tiktok takeover ads
Continue the next seventh section about tiktok takeover ads
How to Run TikTok Ads for Beginners 2023
How to Run TikTok Ads for Beginners 2023
Tick Tock ads have become the hottest,thing in paid advertising because,everybody's on Tick Tock and everybody,spends a ton of time and money on Tick,Tock there's a reason there's a big,hashtag called Tick Tock made me buy it,it's because Tick Tock makes people buy,things and so as a marketer is a great,place to advertise your product or your,business and in this video I'm going to,help you run profitable Tick Tock ads,because just running a tick tock ad,doesn't really guarantee anything and,there are a ton of people making a ton,of mistakes wasting a ton of money and I,don't want that to be you so let's get,right into it so I'll start with what,Tick Tock for business is a lot of,people think of a business account when,it comes to this and all a business,account really is for tick tock is a,front-facing profile for a brand or a,business whereas a tick tock ads manager,account allows you to actually build run,and monitor campaigns for that brand,account so you're gonna need to make a,tick tock ads manager account that is,Step number one so you've now created a,tick tock ads manager account now let's,break down the different kinds of tick,tock ads because there are multiple and,they all do different things and have,different pros and reasons for why you'd,want to use them the first is top view,ads and these are placed at the top of a,user's for you page so since you've used,Tick Tock before I'm sure you've seen,these when you open the app the very,first thing is an ad that's a top view,ad these can be up to 60 seconds long,and they offer an immersive full screen,viewing experience that eliminates all,other on-screen distractions number two,is in feed ads and it's exactly like it,sounds this type of AD will be randomly,placed within a user's 4u feed mimicking,normal feed content just like top view,in feed content is vertical as well and,can be up to 60 seconds long except for,this kind of AD has the added,opportunity for viewer engagement by,liking commenting or sharing the actual,ad which you can't do with top view and,here's a quick side by side of an infeed,ad versus a top view ad and you'll see,you just don't have the engagement,opportunities on one versus the other so,there are reasons where you'd want to,use one or the other the next type of ad,is a brand takeover ad a brand takeover,ad has the same visual format as a top,view ad but with the added benefit of,viewer exclusivity implementing a brand,takeover campaign will guarantee that,your business's ad will be the only,brand shown for a particular category,for a full day for example let's say,that you're a beauty brand who's decided,to implement a take takeover app this,means users will only see beauty related,advertisements from your brand for the,entire day which obviously comes with,huge benefits with a lack of competition,and a huge opportunity for higher,visibility and engagement from a,targeted audience that's actually,interested in your brand and The Fourth,Kind of AD we're going to cover here,today is spark ads and so what a spark,ad allows you to do is to put money,behind a organic piece of content on,Tick Tock so let's say that you or,another Creator posts a piece of content,related to your brand that does really,well you can see organically it's,performing really well people are,resonating with it and people are buying,product because of that content you can,use a spark ad to put juice behind that,to get in front of way more people in a,targeted way and plus since the video,already performed well organically it's,very likely going to perform well as an,ad plus it goes with all the engagement,it's already received so there's way,more social proof on an ad like this and,a ton of brands use this kind of AD to,work with creators because you can run a,spark ad from their account so it looks,like the Creator's piece of content but,obviously the brand is paying for it but,if you're a brand that wants to do this,make sure you get permission from the,Creator and work out an arrangement that,makes sense for both sides so a super,powerful advertising tool that you need,to be aware of so you now have a tick,tock ads manager account and understand,the different kinds of ads now let's,walk through the steps to actually go,through to make an ad step number one is,to create your first Tick Tock ad,campaign log into your ads manager,account and click on the campaign tab,step two is to choose your objective,here you need to specify what you want,to achieve with this campaign Tick Tock,has broken down seven objectives into,three different categories that you can,choose from the first category is,awareness with only one objective which,is reach and here you put your ad in,front of the most eyeballs possible,think Mass exposure second category is,consideration and there are four,objectives here the first is traffic,Drive web traffic toward a specific web,link choose app installs Drive users to,download your Brand's app three is video,views which is an objective
Congratulation! You bave finally finished reading tiktok takeover ads and believe you bave enougb understending tiktok takeover ads
No difficulty
