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Best TikTok Ad/Brand Campaigns You Should Know

hey everyone welcome back to filmora mvp,youtube channel today we will introduce,you to top 10 tick tock ads tick tock,brand campaigns examples worth looking,at,then let's get started,netflix wins with user generated content,netflix is the second most followed,brand on tick tock it has a massive pool,of original content such as interviews,with actors humorous skits and video,clips from the latest shows,averagely three posts per day gain over,1 million followers monthly their user,generated content has worked very well,the hashtag what's your power ar branded,effect got used by over 112 000 people,it is likely the most significant amount,of ugc for any brand on tick tock so far,elf cosmetics sets trends with tick tock,live,cosmetic brand elf is a front runner in,the best beauty brands on successful,tick tock campaign examples it is one of,the first beauty brands to market,through tiktok the beauty brand recently,created an nft collection that promotes,cryptocurrency and the group launched,its twitch channel,amazon track sales through tick tock,ambassadors,amazon is the third most hashtag,challenge brand on tick tock they,recognize influencers potential which is,why they partnered with over 40 micro,and mega influencers in a single amazon,fashion campaign as one of the best,tiktok campaign ideas to carry their,hashtag pajamajam challenge to the next,level,gymshark sets the bar for fitness on,tiktok as an early adopter,the brand posts high quality videos,consistently and has a good,understanding of its audience's desire,it shares workout videos motivational,content and a solid mix of memes which,have helped them earn over 3.3 million,fans on tick tock,marc jacobs perfects tick-tock duets,marc jacobs mastered the art of,tick-tock duets and tick-tock brand,campaigns and propelled it to be one of,the most followed brands on tick-tock,the company launched branded hashtag,challenges in the form of tick-tock,adverts and each time the tock duet,feature is utilized their hashtag,perfect as i am campaign which,constituted duets with ricky thompson,and other three influencers in summer,2020 end it with 10.4 billion views the,challenge aimed at encouraging self-love,celebrating pride and individuality,three massive tick-tock influencers jojo,siwa bretman rock and ricky thompson,were featured,over 13.7 billion views and more than 2,000 ugc accumulated from their campaigns,duncan warms up to gen z with charlie,dimigio,duncan is undoubtedly one of the best,food brands on tiktok it has more than,21 million likes and over 3 million,followers its popularity with gen z on,tick tock comes from their endorsement,with tick tock star charlie demilio in a,smart move a long-term sponsorship with,charlie solidified their influence since,she was already a proud duncan patron,duncan beverages appeared in over 120 of,her tick tocks mostly unsponsored,products,flighthouse is a content powerhouse,the most followed brand account on tick,tock is flighthouse running one of the,successful tick tock campaigns it has,over 30 million followers and it,specializes in producing viral social,media content especially on tick tock,videos from this brand have more likes,than any other branded account ranking,it fourth amongst the most linked,accounts on tick tock for comparison,flighthouse has over 1 billion more,likes than michael lee a tick tock star,with 50 million followers so far,flighthouse has produced 4 300 tick,tocks a greater content volume than any,other brand on the app,readable bolsters brand awareness with,suspenseful footage,red bull is one of the largest branded,content producers with over 2,60 videos which is much higher than,charlie dimiglio and addison ray its,consistent unique and humorous content,helped the brand receive around 1.2,million likes on tick tock every month,they share a hilarious flop for every,terrifying trick,the trick has far been effective at,ensuring their audiences still has,attention for them,blue diamond almonds shows brand it's,not too late to try tiktok blue diamond,almonds brand hasn't been presented on,tiktok till june 2021 this time they,launched an enticing food challenge that,highlighted their new line of spicy,almonds after partnering with three food,influencers the hashtag 28 extremes,challenge got promoted the sponsored,video with food creator at colin creates,received 322 likes and over 10.1 million,views thus becoming his most viewed,video ever so far it has received over,11.6 billion views,dick's sporting goods makes a game time,decision with tick-tock ad features,dick's sporting goods does not have the,most considerable tick-tock presence as,it only has around 42 100 followers,until they launched their first branded,hashtag challenge hashtag new fit felin,involved six influencers and inspired,1136 pieces of ugc it came to pass,without using any branded effects they,utilized tic tock's branded effect,option during their second campaign,welcome back the campaign had,accumulated 7020 ugc despite being

The above is a brief introduction to top ads tiktok

Let's move on to the first section of top ads tiktok

How To Create High Converting TikTok Ad Creatives (FREE COURSE)

How To Create High Converting TikTok Ad Creatives (FREE COURSE)

tick tock ads are starting to become,really popular in the digital marketing,community and it only makes sense as to,why so many brands are literally,switching over from facebook ads,snapchat ads youtube ads and literally,going to tick-tock because there's so,many conversions happening on the,platform and with all of that attention,gives you lots of opportunities to be,able to get sales with tick tock and,that's exactly what we're going to be,covering but most brands and businesses,are missing this one key mistake that,they continuously make and i want to be,able to show you exactly what you can do,to be able to get high converting tick,tock ads,what's up y'all it's chase chapel here,your favorite digital marketer and we,literally cover content online and help,some of the biggest brands and creators,in the world that you know and follow be,able to generate successful results,using facebook ads and tick talk ads and,even google ads online,and we literally have hundreds of,students taking our online trainings and,programs where we have 600 plus six and,seven figure earners who have literally,taken our trainings and been able to,scale their actual brand or business,using these platforms and by the way if,you haven't already make sure to like,and subscribe because it truly does help,the algorithm so let's go ahead and get,into this video,all right so we're going to be covering,high converting tick tock ads and we've,literally spent 600 000,on tick tock through testing this far in,the last 90 days on the platform and,literally all of our insights in today's,video are recommendations we're making,purely based off of data none of our,personal opinion is in this video it's,100 backed by the actual science and,data that we see with the testing that,we're actually doing on tick-tock with,our platform and being able to,understand what makes the most sense for,our clients business and being able to,generate them results and through that,we're able to identify what tick-tock,ads are really converting best and be,able to give those insights to you so,that way you can be successful as well,you can quite literally see that the 600,000 that we've spent in this amount of,time has literally generated over 147,million impressions 2 million clicks and,we're literally getting cost per clicks,of 30 cents a click these days that is,far and few between on other platforms,so you can definitely see the,opportunities that you have on tick tock,alone so let's go ahead and go through,some of the ads that actually don't work,on tick tock and what we're seeing so,these are just some examples of tick,tock ads that don't work there's a,common misconception that people have,it's that they're running facebook ads,they're getting good results and then,they want to use the similar content,that they have there on tik-tok because,they think it's just copy and paste and,to be honest with you it's not like that,using images or gifs on your actual,tik-tok ads are not going to increase,your conversions if anything it's,actually going to decrease your,conversion rates and actually raise your,overall cost per cpm,and you know you don't want your actual,tick tocks to look like ads and a big,motto that ticktock has is make tick,tocks not ads and that's the main,premise here you don't want to be,creating content that looks like this,where you have these overlays or these,big call outs of the you know specific,offer and like red you know these red,circles here or having you know the,branding on the side of this those types,of ads just don't work on tick tock,people scroll right past those you want,the content to look native you want it,to feel like user generated content in,fact i'm actually going to be covering,ways you can get ugc later in this video,but specifically right here you want to,make sure to avoid you know templated,content even some of the biggest brands,in the world have fault prone to this,where they actually you know use the,branding and they use these basic videos,and while they get engagements they're,not really resulting in conversions so,if you're really looking to drive actual,sales and increase your actual,conversion rate and get more people to,actually convert from seeing your videos,and feel that they're actually a part of,the brand then you're going to want to,create tick-tock ads that are actually,native on the platform and have these,key conversion metrics driven behind,them and so these are just some examples,of tick-tock ads that do convert you,want to focus on actual vertical video,and fast cut you know jump cut videos,that are you know no longer than one to,three seconds per clip maybe,six seconds at the absolute most we're,actually clipping throughout the video,so that way you can keep people's,attention throughout the actual tick,tock tick tock is very fast-paced and,you want to keep that you know flow,going so people stay engaged and this,allows you to deliver way more,information about your product or,service in a much s

After seeing the first section, I believe you have a general understanding of top ads tiktok

Continue the next second section about top ads tiktok

How to Create High Converting TikTok Ad Creatives (PART 2)

How to Create High Converting TikTok Ad Creatives (PART 2)

Tick Tock has now become the number one,most popular website over Google and,with marketers taking notice Tick Tock,is literally taking the industry by a,storm and the communities on Tick Tock,are growing by the day but most brands,and businesses are still struggling with,this one bang and making this one key,mistake can leave your brand feeling,burnt out or overwhelmed by the actual,video creation process on Tick Tock,preventing you from actually being able,to achieve results and get sales so in,this video I'm covering viral ideas for,high converting Tick Tock ad creatives,that you can use for your business and,these are all backed by data and proven,to work so that way you know exactly,what solid Tick Tock ad creatives to put,together to launch in your actual ads so,let's get into it,what's up y'all it's your favorite,digital marketer here at Chase chapel,and we help some of the largest Brands,and creators that you follow be able to,actually scale their business to six,seven and eight figures per year and we,do that through using Tick Tock ads and,Facebook ads and organic strategies and,over the last seven years we've,generated over a billion dollars for our,clients and have been working in over,250 plus niches across so many different,actual Industries and we've been able to,successfully scale Brands and actually,launch ads that are very high converting,so make sure to like this video And,subscribe because we release new videos,every single Friday at 10 A.M central,time all right so let's hop into my,computer and actually get started and,start going through what style Tick Tock,creatives you need to put together to be,successful now the first part of this,video we're going to go over the style,of tick tock creatives that you do not,want to create so that way you know,exactly what you should avoid and a lot,of you might actually be using the style,of content believe it or not and this is,exactly what you don't want to do so,we're going to learn from what doesn't,actually work and then we're going to go,over exactly what does work so that way,you can actually understand both sides,so we have a brand here this is Caesar,and they have this video where they have,black text on the top and black text on,the bottom now from Tick Tock we know,these style of videos don't actually,convert very well even if it's a duet it,still won't work in the actual ad Style,videos because there's too much Blank,Space it doesn't put attention on the,actual product itself and it's not going,to drive a lot of conversions now it,might be okay for awareness but as you,know a small business or brand that's,looking to get sales it makes more sense,to focus on Tick Tock style creatives,that are actually going to convert,versus just going for an awareness based,play,so a style of video like this isn't,something you would want to actually use,for ads on Tick Tock and believe it or,not even big Brands out there still have,not figured it out they literally are,you know engulfed with corporate uh,individuals that just don't understand,Tick Tock but they know they need to be,on there but they're putting up the,wrong type of content so even the big,Brands don't necessarily understand how,Tick Tock ads work and more than,anything this looks more like a,commercial than it does an actual Tick,Tock video and if we know one thing Tick,Tock doesn't like ads they like tick,tocks so let's look at the next Dollar,Video you don't want to do so for this,one you don't want the black you know,boxes at the top or any space where,there's just nothing going on next video,style that you want to avoid is Tick,Tock Style videos that look like,Facebook ads this might be a fine,Facebook ad where it's a cell where it's,showing the different products but this,isn't going to work on Tick Tock,literally these videos here you know,there's white text it looks like it's an,ad it was created somewhere else other,than Tick Tock they're showing their,logo first which is automatically going,to you know result in a swipe through,they're optimizing for traffic so they,clearly don't know what they're doing,and you can really tell that this ad was,probably just pulled from another one of,their you know swipe files that they use,on Facebook or Instagram and what works,on Facebook and Instagram doesn't,necessarily work on Tick Tock so you,definitely don't want the style of,videos here and these white backgrounds,great for Facebook not on Tick Tock,specifically so never do your logo first,you always want to focus on the product,and you if if you're running a cell you,want Tick Tock Style videos which we're,going to get into so definitely don't,create style of content like this it,looks like it's just an ad from Facebook,and that's exactly what we don't want,next video style this one's from CVS,once again another big brand that,doesn't know what they're necessarily,doing,let's go ahead and watch this video,so this video looks like stock footage,uh it's probably products that they,ac

After seeing the second section, I believe you have a general understanding of top ads tiktok

Continue the next third section about top ads tiktok

Best Low Budget TikTok Ads Strategy | Shopify 2022

Best Low Budget TikTok Ads Strategy | Shopify 2022

hello everyone it's chase chapel here,and i'm going to be showing you exactly,how to recognize if your campaign is,performing or not on tick tock how to,set up a campaign and how to do it if,you have a low budget for testing so by,the end of this video not only will you,be able to learn how to set up tick tock,ads for 100 or less per day but be able,to truly understand exactly what,strategy works how to get actual,conversions from the get go and be able,to successfully identify winning,creative styles that actually convert so,without wasting any time today let's get,into the training,so with tick-tock ads during the testing,phase if you have under a hundred,dollars per day as a testing budget we,like to actually test three to five,audiences at most so that way you can,truly understand and identify if your,actual ads are going to convert and not,only that we like to actually have only,one or two tick-tock ad creatives for,those campaigns so that way they can,optimize effectively and distribute,budget to one or the other ads that are,actually converting better that way you,don't have to spend a lot of money,trying to figure everything out and you,can have earlier success without having,to spend a lot of money and in fact we,literally do this so many times that,most of our clients actually launch,their campaigns and start seeing,immediate results and in fact right here,what we're looking at is,a few audiences here and literally,within launching this campaign on the,26th within three days this campaign had,already gotten 19 conversions and was,averaging a 2.28 x row s now while that,roads might not sound a lot to you but,this is literally within three days of,launch on tick tock ads getting 19,conversions for less than 100 dollars,per day and immediately it was already,roi positive and very profitable and in,fact once we actually optimize this,campaign over time we're going to be,able to raise that overall return and ad,spend to a three to four to five x roads,and be able to get really consistent,results at scale so we're actually,creating our own budget for ourselves,through this campaign and you can see,here we have audience breakdowns where,we're using an actual open audience,which is just a wide open audience with,no actual targeting and we're allowing,the tiktok algorithm to identify who to,go after for us and then we have other,audiences that we're more specific and,actually guiding the algorithm by giving,it a little bit of data that i can test,with that way it can optimize and get,efficient results and we do that with,interest hashtag audiences where we're,targeting specific hashtags around,videos people are watching on tick tock,and then we have actual interest,categories where that could be you know,actual brands like target or walmart,where we're targeting actual retail,stores where you know other similar,products are located,and then we have another open audience,which is you know actually in a,different country and then we have,interest in hashtag audiences once again,so i'm gonna go ahead and break this,down for you so you can see exactly how,to get results because literally within,launch of this campaign we're paying,less than you know 20 cents an actual,click we're getting cpms for around two,dollars around a cpm and even launching,these actual campaigns and being able to,get conversions within the first three,days so let's actually go through how to,set this up so that way you can launch,this campaign for yourself all right,we're in a brand new ads manager and,what we're gonna do is we're gonna hit,create,and this is actually how you set up the,actual testing campaign and what you're,going to do is you're going to actually,choose conversions if you're optimizing,for purchases if you have an e-commerce,store if you set up the actual tick tock,pixel you're going to want to optimize,for ultimate conversion objective and if,that is purchases then you're going to,want to optimize for purchases so let's,go ahead and name our campaign and we,can name it conversions testing and this,is the conversions testing campaign,where you can literally spend less than,100 per day and start making your money,back immediately that way you can,recycle that cash to actually grow your,overall results and achieve success so,once we have our campaign here what,we're going to do is we're going to,choose placements we're going to choose,tick tock specifically because that's,what our video is optimizing for and,that's where the actual attention is,we're going to choose our location in,our case it's going to be united states,and we have an age limit 18 plus for us,so we're going to choose that age range,so what we're actually going to do is,we're going to choose a specific,audience in the interest initially,we're going to start with going after,the clothing space,men's clothing and then what we're going,to do is we're going to find another,audience in here it could be apparel,pair on clothing,we can choose streetwear where

After seeing the third section, I believe you have a general understanding of top ads tiktok

Continue the next fourth section about top ads tiktok

How To Use TikTok Ad Library To Find Winning Products

How To Use TikTok Ad Library To Find Winning Products

hello everyone and welcome to on how,channel,my name is anas no more con for you so,if you have any tutorial requests let me,know in the comments i will be happy to,do a video for you,otherwise let's get to our tutorial,today which is a really special one,because i will show you how you can find,winning ad set or winning products on,tech talk at library,yes as you heard it's not facebook ad,library but tech talk ad library,i don't know if you know this or not but,tech talk lately they did introduce,their new platform,for ad library where you can see all the,currently running ads on tech talk,platform,and it's not like facebook ad library,it's much better because they do have,some really cool features to filter out,the ad set,not like facebook ad library because on,their platform,you will not be able to see the ads,that's currently running for a specific,page or,profile or anything like that unlike the,facebook ad library,on tech talk ad library you will be able,to see all the,ad set that's currently running for a,particular niche,not the profile or a page and you can,filter out this ad set,by the click through or the view rate,and also filter out the ad set,by the niche for example you will be,able to see all the ad set that's,currently,running for clothing or technology or,markov chain,or whatever your niche is and the next,best option,in this ad library for tech talk is you,will be able to see the ad set that's,currently running for a specific country,yes you will be able to see all the,advertisements that's running,in australia or canada or united states,or wherever your niche is and this is,really cool right and without any more,checking,let's get to it so just scroll down,description box and you will see for the,link for the ad library for tech talk,and after you did access it you should,see this page right here and by the way,make sure to log in to an account and i,wasn't able to login into,this platform through my tech talk,account i had to create a new account on,this particular platform,it seems like the tech talk account does,not work on this platform,and also make sure to disable adblock,extension if you do have it because the,platform will not work because the ad,blocker will block all the content,inside this,website and after you did access the,website you should see this option right,here which says popular trends,showcases and top ads and i guess you,know what you click on,right simply click on top ads and after,that you should see the ad,type auction ads and that's currently,the only,option available for tech talk platform,and below it as you can see it says,filter here,and region and if you click on it you,should see a bunch of options here just,like you see right now,and keep in mind that not all the,countries are available,in this platform i guess they only pick,the country where tech talk is famous in,so right now pick the country that's the,best for your niche,whether it's australia or canada or,wherever you're niche in,so for this demonstration to have more,options i'm going to keep it blank,and by the way if you do want to search,on all worldwide on all countries,just keep it like that do not select any,country,and on the right of the option you,should see industry here click on it,and you will see a bunch of options here,just like you see right now,as you can see the first one electric,appliances agriculture automotive,chemistry areas says closing here,accessories i'm going to click close,pick a clock chain accessories and by,the way you can pick multiple options,just like you see right now in my case,i'm going to go just for a,clutching and accessories and after that,you see this option right here it says,seven days time frame,what this option means basically is the,ads that's currently running,in the specific time frame if we did,pick seven days that means they will,show us,the ad set that was running or was,running,in the last seven days so as i said you,have more options for this demonstration,i'm going to go for 30 days frame and,after that the option on the right of it,it says search by and this is really,cool option,none of those platforms has it yet just,click on it and you will see,sit there impressions and six seconds,video,view rate so the first one means click,through,so for example if the ad has a click,through of 15,that means that 150 percent out of,1000 viewers they do click it on the ad,set,and that's really cool right if you do,have a click through of 15,that means that people are really,interested in that ad set and they do,click on it,and the option below it is impressions,and this option it basically will filter,out all the ad set,based on the impressions that each ad,set has,and i don't recommend to go for this,because if the advertisements have,more impressions or viewers it doesn't,mean that,it's actually successful and the last,one which is six seconds video view rate,which means if the viewer watches the ad,set more than six seconds because,this is really co

After seeing the fourth section, I believe you have a general understanding of top ads tiktok

Continue the next fifth section about top ads tiktok

TikTok Ads Strategy - TikTok Ads Library Exposed...

TikTok Ads Strategy - TikTok Ads Library Exposed...

what is up guys here and in this video,we're going to be looking at the tick,tock ad Library by the way also make,sure you stick till the end of the video,because towards the end I'm going to be,giving out three discount codes for the,world hiking bootcamp specifically for,The Tick Tock module it's something that,I've been dedicating quite a bit of time,at the given moment as I focus on,webinar funnels at present and you could,basically see some of my results right,here so here's one ad write cpms across,the European Union of four dollars and,sixty cents right Impressions 24K 118,clicks we're talking about a cost per,click of 0.95 Euros 35 conversions and a,cost per acquisition of webinar sign up,B2B of three euros and 22 cents right,and then this one is a duplicate of the,one above overall as you can see the,cpms are pretty decent especially on,Tech talk primarily because it's a,relatively under saturated platform at,the moment and uh the cpcs are also,pretty good and above all it also,answers the question for the B2B folk,can I advertise B2B based products and,services on on Tech talk and the answer,is definitely yes tick tock's ad,platform isn't as sophisticated as,Facebook's when it comes to,behavior-based tracking I definitely,think it's something that they're,working on especially considering the,heavy terms and conditions that they,have in place they have so much,quote-unquote tracking power but at the,moment it's not there so if you let's,say are targeting B2B based individuals,right you could do interest-based,targeting of marketing for example,that's been working quite well key point,that I basically want to look at is The,Tick Tock ad Library which is,essentially a resource that Tick Tock,gives you right and it's exactly like,the Facebook ad Library where you can,essentially go on the ad Library you,could see what your competitors are,doing you could see what other,advertisers are doing and you can,essentially get inspiration and get,Intel with regards to what works so that,you don't have to reinvent the wheel,quote unquote cool thing about it as you,can see on my screen is the amount of,customization that they essentially give,you with regards to the results that,you're able to get so like let's say if,we choose uh Denmark right and then,industry we'll just select all we can,essentially see all all the Danish ads,that are currently running right now A,duration lasts 30 days and we can also,separate by objective so quote unquote,if we're looking for other ads that are,being run for lead generation based,purposes we click on Legion then they,pop up we can look at them and then we,can do whatever we want right so here we,can see a legion ad for Recruitment and,job search which essentially makes,perfect sense they watch the ad they,click on it and then right after that,they essentially fill out an instant,form with their details and the,recruiter contacts them just like,LinkedIn and I honestly see how this,would work really really well then if we,look at conversion based ads 8K likes 39,comments 31 shares so you can,essentially see that this is a,successful ad just based off the uh the,share and viewership metrics right and,then here you have stats with regards to,click-through rate then if we look at,United States based advertisers I want,to show you how I was able to afford,airpods 149,000 likes so that means that they're,seriously putting some crazy ad spend,behind it and objective app install in,this case so they basically watch this,ad then they install the doordash app,and then they can essentially start,hustling so let's watch the ad super,quick Pros in 48 hours starting with,nothing first thing you're going to want,to do is download the doordash driver,app after that,after that questions and this honestly,takes five minutes next it's going to,ask you if you want to use a car an,e-bike or a bicycle and we're in as you,can see certain places will have promos,for driving During certain times of the,day so if you time it right you can,actually make Bank in a super short,amount of time,doordash sign up now and then the call,to action will essentially be right,under saying sign up now Etc pretty,simple stuffs let's see what they have,for product sales or e-commerce they did,it again with these two for 24 shorts,they just don't miss they got a new,form-fitting waistband but they added a,drawstring for an even better fit quit,getting choked out by her shorts and,don't forget the liner pocket stop,letting your phone fall out when you sit,down and stand up you know exactly what,I'm talking about and the quality is,still insane for two for twenty four,dollars these are better than the 80,shorts I used to buy and look at these,fire color options but get them quick,because everyone's freaking out over,these new fundamentals so this one also,has some pretty crazy outspend if you're,an e-commerce this tool is an absolute,like Wonder because you can essentially,see what's what's selling at the moment,becaus

After seeing the fifth section, I believe you have a general understanding of top ads tiktok

Continue the next sixth section about top ads tiktok

How To Spy On Your Competitors TikTok Ads (100% FREE)

How To Spy On Your Competitors TikTok Ads (100% FREE)

what if you could spy on your top,competitors tick-tock ads and see what,success they are having you can spy on,facebook instagram and other platforms,but most don't actually realize that you,can use tick-tock's tool to actually,identify successful ad campaigns and,what tick-tocks convert best and i'm,going to show you exactly how you can,spy on your top competitors tick-tock,ads and the exact way to do so and it's,been a game changer for all so let's go,ahead and get into the video,hello everyone my name is chase chapel,and our agency spends over 10 million a,year on facebook ads and tick tock ads,and i'm going to be showing you exactly,what you need to do to spy on your,competitors so you can also have success,so what we're going to do here is we're,going to go ahead and go to tick tock,creative center and you're going to,click on inspiration you're going to go,down you're going to click on top ads,and once you do so you're going to see a,page here where tik tok literally calls,out their high performing auction ads,and in fact we've literally placed in,the top 10 spot six different times for,our actual clients yes top ten,converting ads in the us six different,times so we know exactly how this,process works we know what the top ads,are we know what it takes to get there,and we know exactly how to dissect a,video to tell you whether or not it's,going to be a video that is actually,converting and worth going after and,modeling for your own success as well so,we're going to do a couple examples here,whether you're a brand business coach,influencer this strategy can work for,you to see exactly what types of content,you need to put together on the ad side,specifically that will allow you to,generate sales conversions leads or even,get an account growth overall,so let's say that you're an apparel,brand and you're looking to get an,increase in overall sales and you're,wanting to tap into the tick tock ad,market so that way you can get a lot of,individuals through your actual site and,get a lot of purchases what you do is,you first choose the region which you're,going to be running ads in so ours in,our case would be united states and then,for the industry you can choose apparel,and accessories this is going to limit,it to the actual top performing ads in,this space and then for the campaign,objective we want to be specific here,because if we're looking to get,purchases then we want to focus on,conversions that way we know it's a,convergence campaign we don't want to go,after traffic because that's just link,clicks we don't want to click on,awareness because that's just you know,getting more individuals to become aware,about your brand doesn't necessarily,mean you're going to be getting sales,from that we want to make sure that you,know these ads are actually converting,for these brands and actually getting an,roi on the back end whether they're,spending one dollar and getting six,dollars out or spending one dollar and,getting ten dollars out we want to know,this information so that way we can also,achieve success too,and so once we click on conversions we,can then start to see some of these,videos in the last seven days that have,already started to pop up here and,what we can do is click on one of these,videos,and we can get the exact analytics we,need from this actual ad and you can,actually see exactly how many likes the,total number of comments the shares the,caption the duration what campaign,objective is we know it's men's clothing,and we can actually see exactly when,people click through the video so that,way we know what call to action they're,using so let's go and watch this video,as an example because this is a perfect,way for you to spy on a brand let's say,that you're in the apparel,leisure space and fabletics is one of,your competitors you can very well see,their actual content here,all right so a lot is already going on,here and we can start to dissect this,video pretty quickly one they're using a,perspective from,a lady who is commenting on men's shorts,so that's one perspective that guys you,know might find interesting because,they're seeing a different perspective,from it then you're getting the other,perspective from the dude who actually,wears the shorts and he's going over the,reviews on the site so they're building,up credibility they're breaking down,what both you know sides are looking at,and then you can start to see that he's,going through the landing page showing,the actual landing page that this,individual is going to be going to so,very quickly you know you can start to,see exactly what your competitor's,strategy is you can see that they have,reviews they're breaking down the actual,site so that way the customer can feel,more comfortable with actually going,there and making a purchase he then,starts to jump into the benefits where,he's talking about it's comfy it's,moisture wicking he's breaking down any,objections the actual buyer potentially,has something cool hidden pockets,all righ

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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock  ads we're going to go into shopify we're going  ,to link our store we're going to make sure the  pixel is set up properly we're going to make  ,sure that you can get amazing tick-tock results  for those that are new to the channel i'm davey  ,foggerty my shopify stores have done over 400  million dollars in sales in just four years tick  ,tock ads is the new kid on the blog usually we're  heavily reliant on facebook because it's such an  ,incredible marketing tool but lots of people are  getting heaps of success with the new entertaining  ,nature of tick tock ads so it might be perfect  for your brand this video is perfect for beginners  ,we're not going to skip any steps but i'm also  going to go into some advanced things around  ,content because that is so important to make sure  that you make tick tock ads work the first step  ,you're going to want to do is set up your shopify  store if you haven't set up your shopify store  ,just pause the video click the link in my bio and  set it up now we've got one set up through our  ,lemon scrub series so it's got most of the things  ready we're just going to make sure that we set up  ,tiktok properly so the pixel is firing once you're  in shopify the best way to go is go into apps and  ,just write in tiktok simply download the official  tiktok app and click add sales channel this is the  ,exact same as facebook nowadays this will bring  up this little tick tock section down on the left  ,hand store of your shopify store if you don't have  shopify still carry on watching we're going to get  ,into the nitty gritty in a second once this is set  up we can click this section here setting up the  ,pixel the next step you can see that it's saying  connect tick tock for business this is where you  ,need a new tick tock account already have a tick  tock business account you can just click connect  ,but today we're gonna have to create a brand new  one so i'm just gonna click create new at the top  ,enter my email address get the verification code  sent into the verification code here agree to  ,terms and conditions and just click sign up you  can click connect down the bottom right and that's  ,now created an ads manager business manager under  that email we can click create new ad account and  ,we can select the country and the currency that we  want to be built in this is generally the region  ,that you want to be targeting change the business  name to something a little bit simpler click sign  ,up and connect you'll come to this data sharing  section which we've touched on a few times in my  ,previous episodes just click enhanced or maximum  providing you've got the terms and conditions set  ,up for something and then click confirm maximum  is obviously preferred this is how shopify shares  ,data with ticktock this is referred to as capi  which is a partnership between shopify and the  ,advertising platform click set up enter your final  details make sure you connect automatic payment  ,click confirm and you should be ready to go now  to create tick-tock ads we're actually going to  ,have to go back to the tick-tock ads manager so  we can go ads.tichtalk.com you can see that our  ,ad account has already been created to make sure  that we do have the pixel set up properly what i  ,do recommend is going to your website and just  like facebook there's something called tic toc  ,pixel helper and it's a chrome extension that you  can download and check if your pixel is firing  ,on your website if it's not you may need to go  and fix that initially just download the chrome  ,extension and you can see that our tick tock pixel  is set up here shopify set it up for us and it  ,should be firing this is a page view because we're  on a page when you add a product to cart it should  ,fire the add to cart pixel or if someone purchases  you can test a purchase and it will also fire that  ,pixel in the exact right way so now we're in  the tiktok ads account we can go ahead and  ,create our first campaign campaign structures  are really important to talk about it's what  ,separates good advertisers from bad advertisers  that alongside really effective marketing content  ,the basic structure is you have a campaign which  is what objective you are striving for if you've  ,got something like a real estate business  it might be leads you're trying to collect  ,leads but we've got a e-commerce business  so we want to get purchases then you've  ,got the ad set level which is basically the  targeting that you're setting up to complete  ,that campaign objective then finally you've got  your ads that live within each of those ad sets  ,these ads are different creative types that  you think are going to convert your customer  ,so head to campaign when you're in campaign all  you need to do is click create here and you'll set  ,up your first campaign you'll get prompted with  two options you've got simplified mode and custom  ,mode we're going to w

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