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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

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Tik Tok Ads Real Time Launch + Scale (Day 1 Breakdown)

in this video we're going to break down,exactly a real-time overview of,tick-tock ads being launched and scaled,for a business if you're new to this,channel we talk about tick-tock ads,e-commerce drop shipping pretty much,everything in that space so if that's,something that you're interested in make,sure you hit the like button subscribe,to the channel also we have a,full-fledged a to z tick tock ads,mastery program linked in the,description it has been producing a,crazy amount of results for the people,hopping in as well as everything that,you're going to see in this video today,it's pretty much a 20x of what you know,you're watching in this video and you're,about to learn okay so right now you can,clearly see i'm in the ticktock ads,manager for this brand that i'm working,with just a quick preface right this,brand is going,uh through button click for their cpa as,their goal they're not using complete,payment so that's just take that with a,grain of salt but overall this strategy,is going to work super well,for the your brand you're running or,your drop shipping store so we're going,to go ahead and break it down already to,let you guys know this is what i,scheduled today,the ads are just starting to run and,we're going to see you know how they,perform but this is a strategy that i've,done across multiple brands and spent,you know hundreds of thousands even,millions of dollars on tick tock doing,this exact strategy right no one's going,to share this with you you know without,joining your course like i said i do,have a a to z program but,i'd rather just share a pretty fair,amount of what i'm doing just so you,guys can get a better understanding so,we can go ahead and look at kind of what,was working previously so we launched,different ads for this brand different,ad groups you know if you watched any of,my other videos you guys know i like,this to test one creative at a time one,by one,and you can see that a lot of times we,can figure out what is the top,performing created so you we can see,here that you know these creatives spent,a ton more than the other ones and we've,kind of narrowed down to our two top,performing creatives now i'm always,testing right i'm always testing new,creatives in this you know ad testing uh,campaign that we have here,so basically we found this winner right,it was this b26 one,and the targeting is super broad i'm not,testing interest just letting the,creative drive the traffic,and we can see here that this gave us,the best cpa anything under two dollars,is really good you know for this brand,and uh yeah so everything under two,hours is great so we found these two are,our best performers so what do we know,now and guys i'm showing you that you,real time what i set up today i'll break,down more results actually for you if,you want to see this,uh from a daily aspect or even a weekly,about how i'm optimizing and different,strategies like that so you know if you,want to see that drop a comment and i'll,happily make more videos like this if it,helps you,so we found those two creatives like i,said that b26 one and the c review so,what i do is i'll take the b26 which is,that winning creative that we had,it's going to load up here and you can,see here that these these are all,you know ad set budgets with cost cap,each of them at 200,on a daily budget and you know i started,off from the recommended click so,how i found this cost cap was say if i,edit this ad group here,and i go through gonna show you exactly,what i'm doing,and they have the optimization event at,button click,i'm gonna scroll down us targeting,broad 25 plus just because the reason,why i have 25 plus is that's like the,highest converting for this type of,product that you know this business is,selling we'll scroll down to,uh day parting i have it from 9 a.m all,the way to about 1,30ish a.m,and uh we don't really want to run from,these hours,so cost cap obviously now it's down to a,1.36 but we would adopt this cost cap,normally if you have previous data on,your ad account you want to adopt this,cost cap if you don't just pick a cost,cap that you think would you know be,right for your ad groups to spend,and guys that's the setup for each ad,group and we would duplicate this one ad,right everything the exact same a bunch,of times and have 20 different ad groups,uh with all these different bids all,being,incremented by one cent,and then we can go from there so,normally i you can go down or up but i,want i decided to go up on on these uh,ad groups,each with a a cent increment and what's,crazy is no one like no one's gonna show,you this like i'm telling you no one on,youtube or wherever you go it's gonna,it's gonna show you this sauce so uh,make sure you know you join the program,if you wanna have more information like,this like more in-depth information,that's linked in the you know in the,description as well as you know we have,private group as well you can check out,but besides the point we can go in here,and open one of these yo

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TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)

hey there andrew here hope you're all,well today we're going to learn how to,use tiktok ads effectively something i,haven't yet spoken about,on this channel so naturally you're in,for a value-packed one today,last year 74 of marketers,and businesses had no plans to invest,into tick-tock ads according to,a social media marketing industry report,so you're already two steps ahead of,your competition,watching this tutorial we'll be going,over five things today,why should you use tick-tock ads,examples of winning tick-tock ads,account setup tick-tock pixel setup and,creating,your ads as usual i'll leave timestamps,for all five sections for your,convenience and,any tools or resources i mentioned,throughout the video,i'll leave in the description box below,so go ahead and check them out below,so why should we use tik tok ads i mean,there are so many other ad platforms out,there right now,but because tick tock is so new there's,definitely pros and cons but let's go,over why you should use tick tock ads,and i'll be talking to also the,downsides of tick tock ads throughout,the video,arguably one of the biggest reasons,though to use tick tock ads is because,it's currently a,platform that is relevant in the world,of social media marketing it's really,important,to stay ahead of the curve and,experiment,within reason with new tools tick-tock,as is,exactly that it's a new and relevant,platform as of right now,tick tock ads has an extremely engaged,user base but this,may change in the future tick tock was,the most downloaded app on the apple app,store and has 2 billion total downloads,across apple,and google's app store now obviously,this doesn't mean,anything if the users aren't actually,engaged,but 9 out of 10 tick tock users access,the app,on a daily basis and spend on average 52,minutes on the app per day be careful,though because the cost per click of,tick tock ads is extremely high right,now,in comparison to let's say facebook ads,or snapchat ads,so the barrier to entry to just,experiment with tick-tock ads alone,isn't exactly low that being all said,it's worth at the very least,experimenting with tik-tok ads you can,use tick-tock ads to grow your business,get more customers leads or even just,grow your tick-tock profile and get,your engagement and following up in the,next few sections i'll show you a simple,strategy you can use to see if tiktok,ads works for you,and your business okay so before we jump,into creating our tick tock ads,if you're enjoying this video tutorial,so far be sure to give this video a,thumbs up,and also subscribe to this channel if,you're looking for more lessons around,digital marketing e-commerce and general,online business,i've got my phone here and before we,jump into those talk ad creation,i want to go over winning tick tock ads,you know,tick tock ads that actually work well on,my phone here i'll also leave it on,screen so you can,follow along and break down why exactly,these ads,actually work so well so let's start,with the first one and the first one,is a slurpee ad from 7-11 i believe,so as you can see here you've got your,standard,dancing tik-tok here with a brand and,product,integrated into the video so,you can see in the caption they called,it the slurpee,shimmy and the point here is to create a,social dance that gets picked up by,other tick tock users and becomes tied,you know to a product if the dance gets,picked up by a whole load of users well,the product also gets picked up too the,product being a slurpee in this case,if you have the creativity and the moves,you know this is a great way to promote,a brand or product but creating a,dance that goes with it but i know this,isn't for everyone,personally not my cup of tea so let's,move on to the next example,so the next example with this one it's,also straight,pretty straightforward they have,literally just,shown their apparel products overlaid,with a popular song and they've added a,direct,call to action button as part of the ad,which i'll show you how to do,later in this tutorial they have a,buttload of likes,at 200k plus for this specific ad alone,which means they most likely,ran an engagement campaign on tick-tock,but the point here is you don't always,need to have a really fancy you know,dancing tick-tock video to succeed so,this is an example of an ad that works,and it's just a very,simple uh you know apparel video the,next one is,from nike this one's pretty interesting,have you watched this,you know ad loan by itself you're,probably going to wonder,how the heck is this working how does it,drive customers to,buy anything or do anything wouldn't,blame you but,what's going on here is also genius and,can drive virality the goal here is to,get,as many users to repost this as a duet,as you can see here they've reposted it,you know they've got some,engaging dancing going on more people,that repost this as a duet the more,eyeballs,that see this ad and the more traffic,that comes through to your website,so as you can see here with tho

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TikTok for Business | TikTok Ads Tutorial for Beginners | How to Advertise on TikTok

tik tok has over 700 million monthly,active users and over 130 million users,are based in the us alone now as a small,business you can get in front of your,target audience on tick tock through the,advertising platform called tick tock,for business hey team spirit here,welcome along and thanks for clicking,through to this video if it's your first,time here now today i'm excited to help,you create and launch your first video,ad on tick tock using tiktok for,business now tick tocks ads manager is,very similar to facebook's ads manager,however with tick tock you have limited,targeting options in comparison with,facebook and therefore your video ads,need to stand out so at the end of this,video i will also share how you can,simply create engaging video ads in,minutes for tick tock okay now before we,go ahead and create your first tick tock,ad consider subscribing if you haven't,done so already or if you're new to this,channel and that way you'll stay updated,with actionable videos and tutorials,designed to equip you with the skills,knowledge and tools to grow your small,business online and with that quick note,let's go ahead and start advertising on,tick tock to grow your business,okay so diving right into this tick tock,ads tutorial for beginners what we want,to do is head over to tick tock for,business now you can type in tick tock,for business on google or simply head,straight over to ticktock.com,forward slash business and that will,take you to this page here,then to simply create an ads account,with tiktok all we need to do is,navigate up to the top right hand corner,and then click on create now,then come down and go ahead and sign up,with either email or your phone simply,fill in the details down here what we're,going to do is enter our email address,and then fill in these details so go,ahead and do that now either with your,email or phone number then once you've,gone ahead and added your email address,or phone number and you've added your,password and confirmed your password,then come down to verification code and,click send code and simply go through,the verification process,then you'll receive a verification code,in your email or on your phone what you,want to do is simply add that,verification code in here,then come down and make sure you take,the time to have a look at the tick tock,ads terms and conditions and the privacy,policy then simply select here and come,down and click sign up here what we need,to do is quickly go ahead and fill in,our account information so i'm going to,quickly do that now,then once you've added your account,information simply come down and click,register,okay so to quickly finish setting up our,account what we want to do is add our,website address in here and then come,down and add your billing address and,then tax information so i'm going to go,ahead and quickly do that now,and then once you've added your,information come down to payment type,now at the moment we only have access to,manual payments and later on we'll be,able to set up automatic payments for,now what we're going to do is come down,and click this arrow down here,and then what you want to do is go ahead,and add a balance to your tick tock ads,manager so go ahead and add a balance,that you're comfortable starting with,you can always come back and add more to,your balance later on now for the,purpose of this tutorial we're not,actually going to be delivering our ads,because this is just a example and a,practice account that we're setting up,so what we're going to do is come down,and click next but what you want to do,is add a balance and then come down and,click next if you want to create your,ads and actually run those,ads and just like that we've completed,setting up our account and now we're on,our tech talk ads manager now before we,go ahead and create and launch our tick,tock ads what we want to do is talk,about the pixel now the tick tock pixel,is a code that you can install on your,website so that you can track specific,events so for example what you would do,is navigate up to assets and then come,down to event,and then down here ideally what you want,to do is configure a piece of code to,define your website event this is,basically if you want to track,conversions or any other specific call,to actions it could be booking forms,submissions app installs or particular,website pages that your visitors are,landing on from your ad,so what we're going to do is create a,separate video tutorial that's going to,take you through the process of,installing your tick tock pixel on your,website so what we'll do is link that,down in the description below the pixel,is not essential especially if you're,just getting started with tick-tock ads,okay so let's go ahead and create our,first campaign by navigating up to,campaign and then down here because this,is a beginner's tutorial what we want to,do is get started with the simplified,mode then as you gain more experience,you start creating more ads and you,understand how the

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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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➤ Do This To Get Your TikTok Ads To Start Spending | TikTok Ads 2022

you just set up the perfect campaign you,put your audiences together you finally,launched your ads and nothing,your ads aren't spending on tick tock,what is the problem how do you fix it,and i'm going to cover that exact,solution,what's up y'all it's chase chapel here,and it's your favorite digital marketer,where we cover tick tock ads and,facebook ad strategies and i'm going to,be showing you today exactly how you can,get your tick tock ads to start,delivering a lot of you might think that,you set up the perfect campaign did all,of the right steps but come to find out,your ads just aren't spending and you,want them to deliver so that way you can,start to get sales and i keep getting,this question through instagram and my,dms at real chase chapel where y'all are,asking why your ads aren't delivering so,without further ado let's go ahead and,jump into it alright so what you're,going to do is you're going to jump into,your tick tock ads manager and we're,going to go through and create a,campaign so that way we can make sure,you did all of the correct steps so that,way your ads can start delivering and,we're going to troubleshoot why your ads,might not be delivering so that way you,can get them to deliver and achieve,sales first thing we're going to do is,hit the create button and this is going,to create a campaign,and we're going to go ahead and,select a conversions campaign if you're,optimizing for purchases this is what,you would do and then we're going to go,ahead and hit continue and if you're,using an actual tick tock pixel you're,going to want to make sure you have one,set up because you're going to need to,make sure it's active if you have an,inactive pixel with no recent activity,that is one reason your ads might not be,delivering so first you want to make,sure you have an active,tick-tock pixel and if you use shopify,you'll use the shopify integration to,integrate that if you use another,website see if tic-tac actually allows,you to integrate so that way you can,make sure your pixel is active once your,pixel is active you want to make sure,you choose an optimization event it's,important to choose an optimization,event because this is what you're going,to be optimizing for to get results so,if you want purchases then you're going,to want to optimize for purchases now an,important play here is,sometimes people are going to recommend,you to if you're not getting delivery,they might say well rather than just,optimizing for complete payment which is,purchases you should optimize for add to,cart because you can get those events i,wouldn't follow that advice that is just,so not true if you want purchases you,need to optimize for purchases the last,thing you need is to be optimizing for,add to carts and getting that exact,thing and not actually seeing sales from,your results just because your ads might,deliver with add to carts doesn't mean,you should be doing so because you can,guarantee your ads will deliver by,choosing complete payment if you know,exactly how to create a tick tock ad,that actually converts and that will,allow you to get delivery so if you,truly do want purchases make sure to,choose complete payment because you,don't want to choose any other event if,you're already going to be optimizing,for sales,the next thing is you're going to select,the placements,and you're going to want to make sure,you're only delivering to tick-tock,because the video we're going to be,using is for the tick-tock placement,we're going to be running ads in the us,in this case so we want to make sure,we're delivering there and then we're,going to go ahead and you know leave,these two other settings on,and we're going to go ahead and leave,our targeting to 18 plus for this,specific,product service we're promoting and then,the main thing is your ads might not be,delivering due to audience size if your,audiences are way too small you might,not be seeing delivery,you want to make sure you have an,audience size that is more than at least,you know a few million people up to 10,million people that is a good audience,size 10 million plus is great 60 million,is fine we see great results with that,and get plenty of delivery that way so,you're going to want to make sure that,you don't over narrow your audience so,usually it's best just to accept the you,know initial recommendations that tic,toc gives you so that way you can get,the best results the system is getting,better by the day so highly recommend to,you know go with the actual suggestion,that they have and this is going to give,you an audience size that will allow you,to get delivery so that will rule out,not only the pixel but the audience as,well the next thing is your daily budget,so you're going to set a 20 daily budget,that's the minimum you have to spend in,order for delivery to happen,now,some of you might not be getting,delivery due to the actual ad schedule,you want to make sure your ad,runs at the scheduled start time you,might have set a later start date you,mi

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TikTok Ad Agency - Warning Before You Build A Doomed Agency

what's up guys in this video we'll be,talking about how to start a tick tock,agency that's actually going to be built,to last and we are down here i don't,even know what the name of the beach is,for those of you guys who don't know me,my name is frankie finn and i'm the,author of the book beyond the agency box,since about 2007 i've built three,different agencies of my own to 100 plus,simultaneous clients and i've helped,hundreds of people,around the world to build this whole,agency beach laptop lifestyle so let's,get into the magic of tick tock,all right you find tick-tock,i have,a little bit of bad news which is,tick tock is red hot right now,and it can seem really really exciting,there is something that i call the one,year hero run,and i've seen this by the way now two,different times in my life first by the,way when google ads first came out i had,friends who got clicks for five cents,and they would sell like 47 ebooks and,97 ebooks and they basically uh just,crushed it like absolutely,crushed it because at five cents people,looking for the thing you sell,you almost can't lose like you really,literally almost can't lose and so they,were doing a little bit of ric flair woo,action,by the way my dog is just going,mental for the ocean over here that is,banana,okay so that sounds amazing right but,guess what happened give it a year give,it two years marketers ruin everything,thousands of competitors all of a sudden,google adwords got hard and most of,those people were gone i saw the same,thing with facebook ads my actually one,of my friends built the largest facebook,ad agency in europe and he started as,the first one to guarantee return on ad,spend now i have people now in our,mastermind that come in and they say i'm,guaranteeing return on ad spend and,people won't listen to me because,they're now the thousands person person,to say that,and i tell you this because rest assured,that will happen to tick tock,and it will happen to you so if you,still want to be in business in two,years by the way,i'm not saying not to do tick tock ads i,understand it's red hot i understand,there's demand for it but in two years,give it two years max maybe even sooner,and i promise marketers will make it,difficult and hard and it'll be again an,uphill boulder the key is,think about the results that you want to,produce for your clients using tick tock,so there is a huge difference between,saying we're a tick-tock ads agency,for dentists and saying we use tick-tock,ads to generate,veneer patients or we use tick-tock ads,to generate implant patients it's really,the veneer patients the implants the,result that they really want i'm doing a,lot of karate chop action here by the,way that's a beautiful island called the,spiritual santu i know it's a little,windy i hope it's not too hard to hear,me on the,audio,so,if you're selling tick tock ads you'll,probably have like a year of openness,where you'll be able to sell it it'll be,really really easy but i promise what,seems like downhill will eventually,become uphill and if you still want to,be in that,uh where people are paying you,focus on the result that you're creating,for your niche and focus on building a,system and the the best thing you can do,by the way,is ask your clients what their highest,value,type of clients or patients are or,customers or whatever and focus on using,tick tock to generate that and what,you'll find is your tick tock journey,will get a ton a lot easier you'll,get it's like easy squared because,you'll be selling something that's new,and exciting and you'll be producing a,result with it so everybody will want,that and it'll be hot and it'll be sexy,and you'll crush it so hope that's,helpful to you guys i don't mean to,on your parade but i've seen this now,two full times where,it's it sounds really good and exciting,and on the way up everybody's getting,money and then a year later it's hard,and we're all out of business and it's,because they focused on,the tool the tick tock instead of or the,facebook ads or the the google ads which,in the beginning was really exciting but,give it a couple of years and the tool,won't be so exciting and they didn't,know how to sell it after that point so,i hope that's helpful to you guys who,want to do this for like not just like,build an agency for like a year but,actually want to get paid for like the,next 10 20 30 years so hope that's,helpful if you guys aren't already,subscribed make sure to subscribe and,quick question by the way for you before,i let you guys go i would like to to,know are you guys currently offering,tick tock ads in your agency have you,thought about doing or is it for you,just like a shiny object would love to,hear your own experience that's all i,got for you guys in this video like i,said make sure to subscribe and may the,force be with you,you

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I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)

in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe

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