how to create a marketing sale channel on shopify

so you've just launched your online,store and in today's video i'm going to,show you how you can make your first,sale the truth is you won't be able to,attract your first customer,if you don't drive traffic to your store,that's why in this video i'm going to,walk you through the ultimate marketing,checklist so you can drive,highly targeted traffic to your store,start making money,and grow your online business,welcome back to learn with shopify i'm,your host michelle i've worked with over,100 small businesses and getting them,started with their shopify stores,and making sales making sales is all,about marketing so today we're going to,go over,five strategies on how you can drive,more traffic to your website,it's definitely a milestone getting your,first customers that aren't your friends,or family,early sales from targeted marketing,tactics are a milestone in every,entrepreneur's career,sometimes we stand in our own way though,it's easy to fall into the trap of,trying to tweak everything on your store,to get it perfect,you might think you're improving by,nitpicking your brand colors,going back and forth on font choices and,overthinking your prices but what you're,actually doing is you're building a,business behind,closed doors real improvement only,happens when you expose your brand to an,audience,you can't know that you're genuinely,making improvements until you look at,the hard data,as to how your audience is interacting,with your brand instead you should be,investing that energy into the most,important activity,getting people to your store once you,start driving traffic to your store,you'll get real data to be able to,answer your questions,for example you'll be able to gauge if,there's any interest in your products if,your pricing is too high and if people,can relate to your brand,try to detach from overthinking the,minutia if your site is already launched,i'm going to challenge you to focus,exclusively on getting people,to your site over the next 30 days,download the free calendar in the,description box below to keep you,on track with your marketing for the,next 30 days make sure you're set up,with google analytics before we do any,of these steps,that way you could see what's working,and what's not working first let's get,warmed up with some low-hanging fruit,here are some free easy ways that you,can start getting traffic to your store,consider offering a discount code to,entice people to come to your store and,then market it on social media this,jewelry brand offered a 25,credit and posted it on linkedin where,people had to fill out a survey and give,their email addresses,in order to redeem the credit if surveys,are a part of your lead strategy,take this opportunity to collect,important information to be able to,improve your business so for example you,can ask do you prefer gold jewelry or,silver jewelry,or you can ask do you feel comfortable,with shopping for jewelry online,if you haven't done this already add,your store url to your social profiles,you'll want to include this for your,business and your personal profiles like,instagram and facebook,even if your audience size is smaller,you'll still want to do this,to increase the opportunities that,someone can land on your website,market to your personal network you,likely already have some people in your,network that would be interested in your,product,and that's why it's so common for,entrepreneurs to get their first few,sales from people they already know,you can post on your social channels but,i highly recommend sending personalized,messages to people in your network,that reflect your target audience and,would be interested in your product,offering,even if they don't buy they're still the,perfect candidates to support you,by introducing your business to their,network and giving you honest feedback,join online communities don't,underestimate the value of dropping a,link to your store in the right place,find niche audiences in forums like,reddit threads facebook groups linkedin,groups,and shopify's own community each of,these channels is an opportunity to,reach people who have organized,themselves around specific interests,that are related to your product make,sure you adopt a give before you take,mentality,and that you're adding value and,engaging in genuine conversation with,these communities after you've built up,a reputation and created authentic,connections,then you can drop a link to your store,and share any discount codes,with paid advertising you need to spend,money to make money the best way to get,targeted traffic quickly is through paid,ads,the good news is that you can spend as,little or as much money as you want,and in some instances you can start with,a budget as low as 10,you should choose your advertising,channel based on who you're targeting if,you're marketing globally do some,research as to which advertising,channels are popular in different parts,of the world,but in today's video we're going to be,talking about facebook instagram,pinterest and google ads,according to pew research facebook is,one of the most popular social networks,with the most diverse user base,in terms of age gender ethnicity and,income you can,create facebook ads to target job title,marital status and interest to name a,few,expert facebook advertisers usually,focus very heavily on interest targeting,interest targeting is where the magic,happens on facebook because you can,target a very niche audience,i would recommend this for store owners,who have a very clear idea of who their,ideal customer,is and what they like a store that sells,t-shirts with cat means for example,might target people that are interested,in cats memes and gift shops,united by blue uses facebook advertising,to promote their eco-friendly products,in this instance they can target people,who are interested in sustainability,and are engaged online shoppers this is,an example of a carousel ad where they,promote their different collections,make sure you're checking out our,facebook ads for beginners video to get,started,instagram is good for marketing to a,millennial audience according to smart,insights instagram has one of the most,engaged user bases amongst social,networks,with instagram ads you can drive traffic,by showing up in people's feeds or,stories,for example beauty brand folene uses,instagram ads to promote their free,samples,and you can see that this ad has been,viewed more than 3 600 times,brandlesscoffee uses instagram ads that,focus on the coffee's costs,and features here they use a video ad to,drive sales,i would recommend instagram ads for,fitness food fashion,and any verticals with strong visuals if,you have high quality enticing,photography,and you want to market to millennials,this might be the right platform for you,pinterest is an underappreciated channel,it's also the one with the most clearly,defined user base,according to pinterest most of its users,are female and,hootsuite cites that many of those users,have disposable income,plus you can drive a significant amount,of traffic using both free and paid,efforts,using pinterest is like scrapbooking,it's used to plan events,and curate wardrobes so keep that in,mind when you're advertising,this ad from third love bra company uses,a tall image which is the preferred,format for pinterest,users will click on the ad then they'll,be taken to a landing page where they,can browse the product further,from promoted pins to buyable pins,pinterest has so many tools to make,marketing easy,so make sure that you're not overlooking,pinterest as a way to start making sales,the first thing many people do when,they're wanting to buy something is,they'll look it up on google,google ads show your website at the top,of the results page when customers use a,relevant search term,google ads offer a few different options,you have text ads and shopping ads,shopping ads show your product photo and,price in an e-commerce format,do keyword research to see how many,people are searching for the terms that,you would want to advertise with,many people find google ads intimidating,because of the complex interface,so consider hiring a shopify expert if,you want to seize the opportunity,but would rather hand it off i would,recommend this for trending products,local businesses and products and,services that have a high search volume,but low competition,to get started with google ads make sure,that you're checking out our video on,google ads for beginners,outreach and partnerships is important,for every business because messaging,about your brand won't be as effective,if it's only coming from you,collaborating helps build trust,and awareness amongst consumers the,following collaboration tactics help,drive traffic,and produce content so essentially,you're killing two birds with one stone,remember when you pitch to create these,relationships you have to constantly ask,yourself,what's in it for them if it were the,other way around would it be an enticing,offer,remember that collaborations only work,when it's mutually beneficial,publishers are always on the lookout for,fresh content and good stories to tell,a solid pitch based on a good story or,an interesting product,can potentially land you a spot on a,blog or a publication look for,publications that overlap with your,niche so that you're marketing to your,ideal customer,here are some ways that you can partner,up write and submit a guest post to,share your expertise on a topic,remember to use your author bio to,describe and link to your business,ask for a product review give your,product to a blogger for free in,exchange for a review,pitch a new story if your brand story is,compelling use this as a hook for an,interview style piece,whichever tactic you choose your pitch,needs to be interesting both to the,writer,and their audience consider publications,based on fit first,and the size of the readership second,this tactic is recommended for,entrepreneurs who have an interesting,backstory and a unique product offering,that bloggers haven't yet seen before,it's also good for entrepreneurs who,have niche expertise and are willing to,share it,partnerships can be a great way to get,your product in front of someone else's,customers,the key here is to look for like-minded,non-competitive brands,that already attract the kind of,customers you're looking for it can take,some time,and luck to find and create these,opportunities but once you have a roster,of past partnerships you'll have built,credibility,within the industry try running a,contest with your product as a prize,you can get other brands involved to tap,into one another's audiences,package product samples with your,partner's orders and vice versa,for example you can pack a sample of,drink mix with your partner's water,bottle,orders create a product with an,influencer or a complimentary brand,this brand is a serial collaborator and,has worked with celebrities like adriana,lima to launch sunglass lines,gift your product to an influencer,within your niche in exchange for a feed,or a story post time and time again,influencers with a loyal following and,strong engagement have shown to have,high roi for small businesses,once you've implemented your strategy,it's important to take a step back to,see what's worked and what hasn't,this 30 day challenge is meant to be an,exercise in creating a feedback loop,where you expose your store to traffic,set a performance benchmark and then,work to improve it,you'll then diagnose the problems with,your store by looking at your shopify,and your google analytics as well as,listening to any feedback that you've,gotten,from actively promoting your store there,are a number of reasons as to why people,might not be buying from you,and you can make informed guesses based,on how your traffic behaves,here are common examples of how you can,use data to make changes,if you have a high bounce rate that is,people coming to your site and then,leaving immediately,that might mean you have low quality,traffic or your site takes too long to,load,if none of your visitors have added,products to their cart it might just,mean you haven't achieved the right,market fit,in which case you'll have to find the,right niche and try different products,if you have a lot of abandoned carts,during checkout you might want to,reconsider your shipping costs,based on these learnings you can start,testing your marketing tactics,from there do your second round of,marketing and see if there were any,improvements in these results,you need to get out there to grow,driving traffic is all about connecting,the dots between your brand and your,buyer,and that's partly what makes marketing,so overwhelming there's just,an infinite amount of opportunity out,there however there's no,one-size-fits-all approach to this,exploring trying failing and improving,is the only way to find out what works,for you,so get your store out there because,that's the only way to grow,what fees are you in with your store,have you just launched are you planning,on launching,drop a link to your store's url in the,comments below and i'll be sure to check,it out,make sure you're subscribed to learn,with shopify so you can learn a new,skill every week to turn your business,idea,into a reality thanks so much for,watching please subscribe if you haven't,already and i will see you in the next,one,you

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