how to define gender shopify

In today's video, I'm going to talk about the  Shopify fix for your Google Merchant Center error,  ,disapproved product value for missing color,  size, age group, and gender. Hi, I'm Clarice Lin  ,ROI doctor who helps small businesses and online  stores get more customers and sales by getting on  ,Google and YouTube page one. In today's video, I'm  going to teach you and show you some screenshots  ,on how you can follow along and fix those  issues on your Google Merchant Center account.  ,If you're trying to get Google Merchant Center  account setup, you will know by now there are  ,two different types of listings, which is the  standard listings and enhanced listings. So if  ,you qualify for standard listings, you'll be, your  products will be found on Google search results  ,and Google image search results. And if you want  to be eligible for enhanced listings, then one  ,of the attributes to fill up is gender, size,  color, and the age group for your product type.  ,And this is mainly meant for apparel and  accessories. That's the term determined by  ,Google. That basically means that if you are  selling an item on your Shopify store, that's  ,supposed to be put on a human being, cap, cloth,  dress, whatever, you need these four attributes.  ,If you're not sending all this information  to Google Merchant Center account, then your  ,products are going to be disapproved. And it's  not going to be shown on the Google Shopping  ,tab. If you want to know how to fix it on the  Shopify site, then you need to follow along  ,with my screenshots, I'm going to show you step  by step on how you can fill this information,  ,make sure that your products will be  approved, let's head onto my computer.  ,Right now we are on the main page for  registration of free listings to resolve  ,the error for missing value, which is the missing  value for gender, age group, size and color. This  ,is where criteria is listed by Google. Let's  take a look over here. You can see there is  ,additional eligibility requirements for enhanced  listings on the shopping tab. Which means that if  ,you want your products to be listed on shopping  tab for free, even if you are not paying for ads,  ,you need to follow the policies for free listings  as well as for shopping ads. This is the official  ,page for enhanced listing requirements. So  there are other attributes that you need to  ,take note as well for your products. But today  specifically, we are going to look at the four  ,missing attributes that you have encountered,  which is missing value for color, size, age group,  ,and gender. As you can see, Google  has listed that these attributes are  ,required for clothing and accessories. If you're  selling something that's put on a human being,  ,then you will need to fill this up. If you  don't have this information filled up, then  ,Google will deem that your product information  is insufficient, and your products will not be  ,eligible to be shown on Google Shopping tab.  You will still be found on Google search and  ,image search, it's just that you won't be on the  shopping tab, which defeats the entire purpose,  ,because we want to be on the shopping  tab where browsers and shoppers  ,are. So to do that, you need to go to your Shopify  store, head back to it, to your Shopify store. And  ,this is where you can amend those values or fill  in those values. If you have your shopping app,  ,which is a Google Shopping app installed, you will  be able to see under your sales channel on your  ,main page right here. To update those information,  go to products, all products, and click on each  ,of your products, over here I've selected one of  the products here and you can see on the top right  ,hand corner you can see more actions, you can  click on that. And you can select Google fields.  ,And this is what you will see, dialog box coming  up which allows you to update or fill in more  ,values for your, each of your products. So as  to fulfil the criteria for enhanced listings.  ,If you need help for filling up the Google product  category over here I have another video which  ,explains to you exactly how to select the right  category. So head right onto it. I'm going to also  ,put the link down in the description and pinned  comments. So do check that out. So let's look at  ,the missing values. Age group over here is listed  just simply as age. As you can see, this is a  ,drop down lists box, which means that the values  are fixed. The main values that are shown there  ,are newborn infant, toddler, children, and adult.  If you're selling a product that's meant for  ,adults of different age or even for a specific age  group, you would just select adult. For gender,  ,you can see that drop down box, which means  the values are fixed, Google will not accept  ,other values. Available values are female, male  and unisex. So you can select that accordingly.  ,And for the color of your products, you can  fill it right here, it's in text format. As  ,you can see, there is no value check, spell  out exactly the color. For size, you can put  ,in the size here, size type, as well, and your  size system or the size over here. So once you've  ,updated that the values will be saved and sent to  Google once you hit on the Save button over here.  ,Right now it's grayed out. But if you update  this information, this will appear as a green  ,button for you to click on Save. Once you click  on Save, this information will be saved and will  ,be pushed to over to Google Merchant Center  account. If you have set up an automated feed,  ,then you don't have to update this information  or download any information to upload over  ,on the Google Merchant Center site. Give it some  time and this data will be pushed over to Google  ,and Google will update it on their site and  the errors will be resolved. Give it a few  ,days. If you don't see any changes after a week  or so then you can contact Google. Otherwise,  ,it should all work out. For each of the products  that you have encountered with this missing value,  ,gender, age group color, and size, go to each  of the products and update each one of them  ,accordingly and click Save. You have to do it  manually. And then you click Save. And that's it.  ,Now that you have fixed this issue, what you have  to do is to wait. Be patient and let Google review  ,all your products and come back to you. You can  head onto the Google Merchant Center account to  ,check on the status of your products. But you just  have to wait because there are many other Shopify  ,stores or other ecommerce stores who are also  doing the same things as you so there are limited  ,Google resources. In my own experience, you should  ideally wait for about a week or so before you try  ,to get in touch with them to try to accelerate  this progress. And I hope that's going to help  ,your products get shown on Google listings to get  more sales. If you're struggling with all of this,  ,getting listed on Google or if you want to run  some ads. I also offer support on that. You can  ,check out my services on claricelin.com/services  on how I help Shopify stores get on Google  ,really quickly so you can spend more of your time  on selling your products instead. If you enjoyed  ,this video, hit on the like button and don't  forget to subscribe and hit on the notification  ,bell so you don't miss any of my future  videos. I'll see you in the next video. Bye

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