how to sell branded supplements on your shopify store

hey what's up empire builders welcome to,another episode of our new series here,on the channel called ecom ball where,first in today's video i'm gonna be,going over and hacking a business,showing what they're doing showing their,upsells what they're selling right and,then the follow-up video to this one ali,is going to be going over the shoulder,actually building out their entire,website using storefunnels.net and best,part giving you the fully built website,template we started this series to make,your life a lot easier without having to,design a whole website and sales funnel,and a store all by yourself you're going,to have this exact template that you can,use to start modeling your own business,so do me the hugest hugest favor that,you do all day today if you enjoyed to,this sort of content and you find this,sort of stuff helpful make sure to hit,that like button that subscribe button,and that notification bell as well to,tune in to the next video where you're,actually going to be getting this fully,built template for free so let's go over,the shoulder right now guys i'm sure,a lot of you have heard of this business,it's called athletic greens uh,athleticgreens.com now this is one of,thor where they're sending their actual,traffic to so they're using google ads,i've noticed facebook ads to drive to,traffic to this sort of page which again,i'm not too familiar with athletic,greens i have a couple family members,that use them but i believe this is like,a potential a new product like a green,supplement that they did maybe it's new,maybe it's you know been around forever,but point is the first thing that we see,that they're doing right on this page,guys is they're selling one thing all,right how many times do i say guys,always whenever you're you're starting,your business your funnel lead in with,that front-end offer right and really,sell your prospect your potential,customer on that one product because,even though like athletic greens they,have like hundreds of products right,they have tons of nutritional,supplements and stuff like that but you,don't want to overwhelm your customers,you have to give them what you need so,for example this ag-1 right get your ag,one right here,let's just go kind of go through,salesforce again we're going to build,all this out for you can download it,let's see kind of what they're doing uh,ag one is made from the highest quality,ingredients in accordance with the,strictest standards and obsessively,improved based on the latest science so,they kind of giving that that that,science behind it's always important to,do and whenever you're kind of selling,any kind of products that people are,consuming supplements creams things like,that people want to feel safe and secure,when they're actually doing that and,this is a sign of credibility okay,credibility is very very important to,have in here okay guys credibility,emotion logic those are the three kind,of like things you want to hit on from,cold traffic onto your landing page so,you can see they have a couple of trust,badges and things like that right adding,that credibility and boom we're hit with,this absolutely beautiful offer stack,image yes i like to call these kind of,lifestyle slash offer stack images,because you can see they're kind of,hitting on a couple features,and benefits of the actual product and a,beautiful high perceived value,image of the actual product right it,looks really really good right it's like,that lifestyle like people can picture,themselves almost like drinking that to,their hand and they're gonna drink this,smoothie right and here's what they're,doing uh right they're doing the,features,uh the benefits of the features and,benefits i kind of like to use think,features and benefits as the as the,bullet point so you could see really,they're just trying to get you to read,the headline of it right comprehensive,nutrition better than pills or capsules,incredibly convenient for everybody,right these are the big objections,people probably they have found from,their research and selling this product,that people are you know asking about so,then you just combat them and that's,what it is that's the kind of game we're,in in marketing right there are,objections people have about the product,like hey you know what um you know i uh,you know i'm on the vegan diet will this,work right and they hit on that they,probably get that question all the time,i'm on the paleo diet can i taste this,i'm keto friendly can i take this right,so,they hit on those things very very,quickly right you should do the same,things with your bullet points your,bullet points should be the main,features benefits combating the biggest,objections that your clients have,against not you know potentially not,purchasing your product right so coming,down the page here right now right away,they are giving us uh an option,to purchase one time a subscription or,double subscription which is really cool,and look at these nice little offer,stack images what they're doing here so,one time purchase 99 for a green pattern,that's kind of,that that's kind of crazy to me but it,is what it is i'm not going to judge it,we're going to buy it here in a second,and kind of go through the upsells if,they have any right so they do the,one-time purchase for 99 but here's what,they're doing smart right so look they,have a single subscription it's 79,right it seems like you're probably,going to be getting 79 every single,month uh and you're gonna get as a bonus,it looks like you're going to get like,some scooper uh some i guess some uh,some holder i guess to hold your green,powder in instead of the bag it looks,like uh like a starter kit premium and,jar and shaker you're getting a shaker,right now they're starting to craft the,offer right they're making it like why,would you buy the one time for 99 when,you can subscribe for 79 bucks and get,these cool things you see what i'm,saying like that's that's like the power,of an offer right and kind of enticing,people to buy more than one right,they're kind of doing a little bit of a,mixture here of like the quantity break,discounts plus not selling the,subscription on the front end,so it's really cool to see that and then,they have here the double subscription,so you know if you have a friend or,family member um and we're most likely i,think i'm gonna buy usually i always go,for a one-time purchase but i'm actually,going to go for a single subscription,because i kind of want this i kind of,want these jars and the shaker they,really look they look such hyper z value,so i'm going to get them uh and then,also review this product i i i do uh eat,drink a green smoothie,every day and i'm pretty sure this is a,green smoothie hopefully from what i'm,understanding but then i always do i,always share this stuff on on my,instagram at real peterborough so make,sure to go follow there um but that's,fantastic right they're doing some,quantity break discounts 60-day,money-back guarantee right adding that,credibility motion logic uh again,hitting on the main points gluten free,no eggs no sugar nut free dairy fairy,hitting all those main things that,people are probably always asking them,the same thing over and over and over,again one thing you're going to find in,this business guys no matter what you're,selling physical products digital,products right people have the same,eventually after you have like 100,customers you're pretty much going to,know every single possible question,right that people have right and then,you want to take that database um number,one it's great for your customer service,people just templating out different,kinds of questions but then using that,information on your pages as well uh to,combat them so you don't have people,emailing you like hey is there eggs in,this right like just have it on your,page so you don't have to have more,customer service emails right nice,lifestyle images here right again,they're saying uh formulated for high,performance everybody's i like that,boosts energy helps recovery aids,digestion uh boom here's some some of,our friends are saying love this love,this uh so they got like tim ferriss,here right this is such a this is,powerful right here's what some of our,friends are saying i love how they frame,that and these are like hi you know uh,you know uh influencers you know people,that have very large and high followings,so they got like tim ferriss here this,girl i know who this is she definitely,has yelled at me on the peloton before i,forget what her name is um what is her,name if you know i don't know who that,guy is probably like some sports dude i,i literally know nothing about sports,guys uh and then i'm assuming we can,click in uh and see all the different,kinds of people that they work with and,i love how they frame some of our,friends right like it's like yeah these,are just people you know we casually,hang out with you know uh so really,really cool to see that oh robin that's,her name robin,she's on peloton she,whips my butt uh so uh right here then,they have i guess like their instagram,join us uh putting the instagrams on the,recent instagram post you know great,great offer stack images um you know,very easy to make these sort of images,for for your products and then share,them with social media we can actually,make these for you if you choose to hire,us just go to ecommerce,empirebuilders.com,services and we can make these kind of,images for your product and then you,know a bottom footer page all right fit,absolutely beautiful landing page so,let's kind of get get into it and uh,actually purchase this product so get,your ag one it scrolls us right back to,the section that we are at and i'm going,to do a subscribe now guys and let's see,what their actual order form looks like,okay so it looks like a stand very love,this love the simplicity of this,checkout page um man simple checkout,pages are my absolute favorite um a,couple things i would add here is they i,would use the same offer stack image,that they showed me previously it's not,a big deal you know i'm already pretty,much sold on it but they could have done,that here just that but that i mean,simple off order forms guys that's that,that's the best simple order forms no,order bumps which is kind of you know a,little bit upsetting,um but i'm gonna pause this right now,guys and fill out my personal,information and then i'm gonna complete,my order and then i'll come back on the,video so just stay tuned for one moment,all right guys so i literally just,placed my order and literally they just,gave the most simple thank you page ever,i am i'm thoroughly kind of disappointed,i'm so disappointed they should have,upsold me some of their other products,maybe some some apparel maybe something,else but it's a super simple you know,thank you page and and i'll put it here,because that's my like personal,information here my my address and stuff,like that but we'll put a picture of it,so you guys can see right now what their,thank you page look like again we'll,we'll model this exactly uh how how it,looks like here,but i'm a little bit disappointed,because they could easily upsold me,maybe like you know some other,supplements that they have uh you know,some maybe some apparel some lifestyle,things,even if they if they even if they did uh,you know something on their thank you,page they have like a referral here get,15 for every friend you refer but maybe,pushing me out to their social medias,get connected with their community uh so,it's a little bit disappointing because,this is something i came off of an ad,right to this page and when you're doing,cold traffic like again this company's,is massive they're probably a nine,figure company which is fantastic they,know what they're doing if this is just,me and what my experience is with,e-commerce and making money online the,things that i like to put in okay guys,um so by no means i'm saying what,they're doing is wrong it's just you,know i like to i like to sell upsells i,like to have upsells i like to have down,cells i like to have maybe another,subscription in there for you know some,sort of maybe uh some other vitamins,that they might have but that's it for,this today's funnel,guys in the econ vault for athletic,greens now what you want to do right now,is you want to hit that notification,bell because the next video after this,one will be the video where we're,actually building this fully out for you,in store funnels.net and actually,letting you just download it right into,your account so you can start modeling,athletic greens for yourself there will,also be a playlist on this channel it's,just called ecom vault feel free go,check that out as well guys there is,going to be all of our videos that we've,done like this where i'm going into the,business and showing you what they're,doing and then ali actually going in and,actually building the business out and,sharing it with you and those of you in,store funnels right if you want to get,these templates if you're already a,member of storefunnels.net thank you so,much for being a subscriber in your,template section just look for just,search for the folder ecom vault and all,of these templates will be pre-loaded in,there guys if you want to check those,out again go check out the playlist head,over to storefunnels.net and sign up and,you can start using these proven,templates that these masses massive,seven eight and nine figure brands are,using guys have fantastic rest of your,day and remember your empire starts now

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