how to set up shopify cart recover email with mailchimp

Hi everyone, Jon from Wiyre here.,In this video, we are going to learn how to automate cart recovery emails on Shopify,,using the free automation service offered through Mailchimp.,In order to begin, you’ll need to first connect your mailchimp account to your shopify,store.,I have another video that goes over how to do this step by step, and you can find a link,to that video below in the video description.,The first thing you want to do is login to your mailchimp account, and click on the “Create,Campaign” button.,Click on “Email” on the left hand side, and then select the “Automated” tab.,There are many types of automation to choose from, but we are most interested in the e-commerce,emails.,Select “recover abandoned carts” and you’ll be asked which store you want to use this,integration with.,For this example, I’m going to use a store that I’ve worked with before, but if you,have multiple stores connected to your mailchimp account, click on the dropdown button to select,the right one.,Once you’ve chosen the store you want to use, click on “Begin”.,On this page, there will be multiple options that you can choose from for your email that,will be sent to customers who have abandoned a cart.,The first option will be who to send it to, and when.,Click on “Edit Recipients” and you’ll see that you have the option to select a different,timeframe from when a customer abandons a cart, to when you send out the email.,I like to select 24 hours, because I’ve found that anything shorter than that comes,off as being too pushy, and the last thing I want to do is drive people away from my store,Click on “save” when you’re finished, and then we can click on the “Edit from,name” button to tweak the settings of the next section.,You want to make sure that your “From” name is instantly recognizable, so I would,recommend just using the name of your store.,Make sure that you can access the email inbox of the email address you are entering in the,next field, because customers might reply back if they have questions or need support.,You don’t want those emails they send to end up in an email inbox that doesn’t belong,to you, or even worse, an email inbox that doesn’t exist at all.,The next section is by far the most important part of your email,Your subject line can make or break whether someone will open the email, and because of,this, we need to make sure that it’s engaging and sparks interest if someone is browsing,through their email inbox.,For this reason, I like to use a combination of two things to draw attention to my cart,recovery emails.,The first thing I do is pose a question right in the subject line - a question like “Still,Deciding?” does the trick and draws the reader in.,The next thing I like to do is follow up with a clear and concise reason for the reader,to open my email.,In this example, I’m going to entice them with a 10% discount on their entire order.,Don’t worry if you can’t offer a discount - you can simply use something like “your,cart is waiting” or “don’t miss out”.,Both of these options will work.,Using this combination of posing a question and following up with a value offering is,a critical part of ensuring that your carts are recovered.,It’s also incredibly effective, and I’ve seen massive success in the stores that I’ve,managed using this method - it’s extremely rare for someone to add a product to their,cart and then ignore an email that offers them 10% off their entire order.,Click save when you’re finished, then click on the “Edit design” button to dive into,the the email itself.,I want to make this clear right off the bat - you want your customers to spend the least,amount of time possible looking at this email.,You want them to click on the “Return to Checkout” button and finishing purchasing,the items in their cart.,With that said, do not make this email complex.,Add your logo, add your discount code at the top, (if you’re going to use that method),,and change the “Return to Checkout” button to green.,You really don’t want to overthink this email - you just want people to head back,and recover their cart.,The first thing I’m going to do is change the text at the top of the email that is seen,behind the subject line.,I want to change this to something a bit more descriptive, and say “Don’t forget these,items in your cart”, then click “Save and Close”.,I’m now going to go and add my logo at the top, then add my discount code information,in the text box below.,You can edit each section by hovering over the section you want to edit and clicking,the pencil icon.,If you haven’t already uploaded a photo of your logo to Mailchimp like I have, you,can click on the upload button in the upper right hand corner, or you can drag and drop,a photo into this page.,Once I’ve selected the photo I want to use, I’m going to click on “Insert” and then,the photo will be shown in to the body of the email.,The product titles, pictures, and prices will auto-populate based on the items that the,customer has in their cart - you don’t need to worry about this section.,Finally, I’m going to change my “Return to Checkout” button to green by clicking,on the pencil icon, then navigating to the “Style” section, and finally clicking,on the background color.,Once I find the green color I want, I’m going to click on “Save and Close”,and then save my work.,If you’re happy with the content in the email, click on “Preview and Test” and then “Enter,preview mode” to see what the email will look like when it arrives in the customers’,inbox.,Make sure you check to see what the email will look like on mobile devices as well.,You want to make sure that there are no spelling errors and the photo you used for the header,looks clear and visible.,Click on the “X” in the upper right hand corner and then click “Save and Continue”,in the right hand corner.,We’re back in the settings now, but we’ve completed everything we need to do, so click,on “Start Sending” in the upper right hand corner and then “Start”.,Your emails will now be sent to people who have abandoned their carts,I hope this video helped, and if you have any questions, you can leave a comment in the section below,Thanks, and have a great day

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