shopify customers who buyed some products report

If you're a Shopify store owner, and  you're logged into your admin panel,  ,you might see that on the left hand side of  the navigation bar, you will see a list of  ,reports. That's the Shopify dashboard reports  and the live view. So if you have noticed that  ,you might be overwhelmed when you click on  it, so you are very puzzled, you're wondering,  ,is it of any use to me? So in today's video, I'm  going to cover the practical smart questions that  ,every Shopify store owners should be asking,  so you can get more sales and more customers.  ,Hi, I'm Clarice Lin, the ROI Doctor will  help small businesses and online store  ,owners get more customers, get more sales  by getting on Google and YouTube page one.  ,A little bit of a background about myself is that  back in the days when I used to work in corporate  ,more than 10 years ago, I used to help business  decision owners to look at various reports and  ,analyze what's strong with their businesses  and identify solutions or problem areas where  ,they can focus their time and energy on.  So that will help them get more customers  ,and get more sales. So first of all, today, when  I look into the Shopify store admin panel, and I  ,see this report, I'm thinking Oh, my goodness,  right. There's so many reports there. I mean,  ,if you are not used to looking at reports, you  must be overwhelmed. All of those reports must be  ,right over your head. Although most Shopify store  owners might not be looking at that. You might be  ,thinking, I just want to get more sales. I want  to get more customers. Why should I even look at  ,those reports in the first place? How is it going  to help me? You have to stay right to the end, I'm  ,going to explain to you, break down to you, take  a step back into looking at your entire business  ,as a whole, how you can look at those reports. And  specifically, which reports will be important for  ,you, that will give you a good idea on what you  should do next in your marketing strategy. Before  ,I go into the nitty gritty details, first, let's  take a quick look at the reports on the Shopify  ,admin. Now we are looking at the dashboard view  on the Shopify store reports. As you can see,  ,there are many little widgets on this dashboard.  Ideally, dashboard is supposed to be a quick  ,overview for anyone to have a good idea on how the  business is doing. But if you are new to looking  ,at reports, this might be really overwhelming. As  you can see, I've counted them, there are about 15  ,widgets on the dashboard itself. And it's not like  the dashboard looks extremely intuitive to use,  ,they look exactly the same. So basically,  what you have to do is you have to look at  ,every single one of them and decide if they are  worth looking at and you need to analyze to see  ,what this little widget is going to tell you, is  it going to be helpful at all, when you might be  ,thinking I should be getting more customers. How's  this going to help me? So next, let's look at  ,this Reports tab over here. Reports are  more of the details that you can look at,  ,there are details out there, which will be useful  for you. Basically, the acquisition report the  ,behavior report, the finances, the marketing and  inventory. So if you're newish, maybe not all of  ,this could be used, you might just be focusing on  the finance reports. And not necessarily looking  ,at acquisition or behavior. But trust me, there  are some of those which is going to be important,  ,so bear with me. And there is also the live  view. Live view could be interesting for people,  ,or for Shopify store owners who are running live  campaigns, maybe with influencers. And you want  ,to see during that time, how many people are  coming to your store, online store. However,  ,if you are not running live campaigns, you  don't really need to see, to be looking  ,at it all the time, every single second of the day  to see how many people are coming to your website,  ,basically the live view is not really going  to be important. It's just fun to see,  ,but it's not necessarily useful. So now we had  a quick glance at the reports, if you haven't  ,seen it before, now you know why most people  get really overwhelmed by it. And let's take  ,a step back from this reports. So we have to  understand that the purpose of this report is  ,to give you intelligence, is to give you insights  on how your store is doing, how is it gonna help  ,you get more sales and how's it gonna help you get  more customers. However, if you take a step back,  ,okay, in order for you to get more sales,  what you need to do is to create more traffic.  ,In layman's terms, if you have a physical  store that basically means more footfall,  ,how many people are coming to your site, or how  many visits have been made to your online store?  ,So you want to get as many people as possible into  your store so, hopefully they're going to buy,  ,and there are going to get more customers and get  more sales. So that's the first thing you want to  ,be looking at how many visits are made to your  store? If you're struggling and wondering, how  ,long will it take for you to get the first sale  for your Shopify store, so you can check out my  ,other video right here, go and check it out. And  if no one else is buying from your Shopify store,  ,and you want a more detailed explanation, you  can also check out my other video right here,  ,you can go and check that out. What I'm going  to explain next, you have a new ish store.  ,And then you must be wondering  why you're not getting any sales.  ,If you haven't market to anybody, and nobody  knows about your store, then you're likely not  ,going to get any customers because there is no  footfall so to speak. So for you to understand,  ,really, what marketing activities you should  be focusing on. And by getting more visits to  ,your store, you want to think about what are  the different ways you can get people to come  ,to your store? Where can you get online traffic  coming from, there are many different ways which  ,you can get online traffic from, what you can look  at is number one, which is search engine traffic,  ,search engine traffic, meaning that you could  be getting Google traffic, could get, be getting  ,traffic from Bing, that means you need to be  discoverable on those search engine. You want  ,to be found on Google search, and you want to  be found on Google Shopping, Google Shopping  ,has free listings, what you need to do is if you  want to get on Google Shopping free listings,  ,I have another video right here where you can  check the step by step on how you can set it  ,up if you haven't set it up already. And if you  want to be found on Google search engine as well,  ,you need to set up Google Search Console, which  was previously known as the Google Webmaster Tool.  ,It's a communication tool, which you can explain  to Google, submit to Google information about  ,your website, which are the different  products out there, what pages you have,  ,they will index it or register on their  search directory. So if someone's looking for  ,products that's from your store, so  likely, they might be able to show that.  ,By setting up Google Search Console, you  are basically telling Google that hey,  ,this is my online store, these are my  products, put me in your memory database. So,when a Google search user is looking for  likely products like this, if they might  ,need it, they are searching for certain  keywords, then you can show them my pages,  ,it's not that complex to set it up. I have another  video right here, which you can check it out.  ,There's a step by step with screenshots. So do  check out that video on how you can set that up.  ,So once you have all of this set up, then that's  going to be the first step in being discoverable  ,on Google. Bonus tip for you. If you want to know  what other pages you need to set up on your store  ,to also help you to get higher rankings on Google  search, I have this other video right here. That  ,is the six Shopify pages that you need to set up  on your store to help to improve your rankings.  ,So do check those videos out. So now you know that  you need to be found on Google, you can get Google  ,search traffic, which is really good. And then  you might have set up a couple of different social  ,media accounts to hopefully get traffic, social  media traffic from those different platforms.  ,So there are the organic traffic which you can get  organic, which means free, there's also the paid  ,ads, which you can generate. If you are investing  money into paid ads as well then you would want to  ,know if they are being successful. So if you are  getting traffic from that particular paid social  ,media source, by knowing number of visits that  has been made due to you investing that money,  ,look at those reports that's going to be useful  for you. And another way which you can get more  ,traffic is to do more PR. PR could be you might be  collaborating with certain PR websites like online  ,magazines like Vogue, etc or Cosmopolitan if you  have a paid ads or sponsored posts, then you want  ,to know if they're sending traffic to your website  so you will know whether this collaboration was  ,beneficial to your store, whether you should  continue to collaborate with them more to come  ,up with maybe other ads of different posts or  different sorts of collaboration that can bring  ,more traffic to your site, that is if you want to  collaborate with let's say YouTube influencers,  ,Instagram influencers or TikTok influencers, you  know if that's also driving traffic to your site,  ,then that's also greatly going to help you to get  more footfall to your store. If you want to know  ,how to identify if a Instagram influencer is worth  collaborating with, there is my other video right  ,here, which you can check out. I explain what  other things you should look out for before you  ,decide whether it's a worthwhile collaboration and  how to identify fake influencers so you don't fall  ,into a trap. And the next thing you can also do  aside from social media paid ads, is Google ads.  ,Google ads basically means you could be running  Google Shopping ads, if you already set up free  ,listings on Google Shopping. And then you want  to boost your posts to get it on top of Google  ,Shopping, you can also run ads within your Google  Ads account. So that's another way, it's more  ,expensive, slightly more expensive than the normal  social media ads. So you want to evaluate your  ,budget. And you want to know if it's a worthwhile  investment for you to continue running Google ads  ,to get traffic to your store. And once you have  all of this traffic, you might be also wondering,  ,I've heard a lot about email marketing, and  you're not sure how email marketing works.  ,So email marketing is possibly the best way to  generate traffic is that once you get online store  ,visitors going to your website, and then some of  them might not decide to buy straightaway. I mean,  ,these days people like to shop for options, they  like to do their research. So even if they come to  ,your store, it might not be a decision unless they  fell in love with one of your products. They might  ,say, Okay, I'm going to add to cart I'm going  to check out and I'm going to pay directly for  ,it. But most of the time, people might look at  it, and then they might decide, okay, there are  ,a couple of items I could be interested in but I  might not be wanting to buy now. And this is when  ,if you have a form, like an opt in form for people  to sign up to your email list, so you can inform  ,them of future products, or if you have other  activities for them to join in, there is a special  ,discount, or things like that, convince them to  give you their email address. And that's going to  ,be very helpful for you. So for example, if you're  running special campaign like let's say if you had  ,done a Black Friday campaign or Cyber Monday  campaign, you have this list of people who have  ,given you their contact details, that will be the  best chance for you to send out an email to them,  ,and tell them hey, if you wanted to get something  from our store, right now, that's the best chance,  ,we're running a once a year promotion, this is  the promo code, make full use of this opportunity  ,to buy them right now. So that will be great  for email marketing. And if you want to know  ,whether it's effective as well, there are also  reports, which you can look at to see if email  ,marketing is critical in driving sales for your  store. So I've mentioned this various methods,  ,ways, which you can drive traffic to your store.  And the purpose of all of this is essentially,  ,to explain to you, when you invest your time and  energy and efforts to get all these channels of  ,traffic to your store. You want to know whether  it's effective, that's when those reports will  ,be useful. So the top report that you want to  be looking at is right here, let me show you a,quick screenshot. So this is the report you want  to look at, online store sessions that basically  ,tells you in total, how many people have come to  or how many visits have been made to your store  ,for maybe a particular week or particular month.  So if you have been running Google ads, especially  ,for one week, maybe you might see like an increase  in sessions. So that's why it's kind of important,  ,you want to know that. Or if you want to  know which marketing campaign is actually  ,working. There is also this report that's  the online store sessions by traffic source,  ,meaning whether they came from Google search,  whether they came from Vogue or Cosmopolitan,  ,or perhaps if they came from TikTok video that  you have done with a TikTok influencer, that's  ,a report that you can be looking at. If you're  sending to multiple locations that you can also  ,look at the report that says online store sessions  by location, if you focus on specific markets,  ,specific countries that you're looking at, perhaps  even on my store sessions by device type. And  ,that's also important is because it allows you  or gives you a better idea on how are people  ,visiting or experiencing your website? Are they  visiting your website on the laptop? Or is it on  ,your mobile, that's where you might be useful for  you to assess your store using your mobile phone,  ,or maybe a tablet to see what's the experienced  like, can people find what they want easily as  ,well, that will give you another opportunity to  work on and improve on your store. And that's this  ,other report as well. That's called referrals by  sessions. Top referrals by sessions that means if  ,other website's sending traffic to your website,  so you might have run a certain collaboration,  ,or perhaps a certain website have mentioned  about your store, maybe they talk about the  ,top candy store, and then imagine if you're  running a candy store they mention your store,  ,that's actually driving traffic and then if  that's happening, maybe it might be worth for you  ,to reach out to them, check out to see if  there could be other good opportunity for  ,further collaboration. These are different ways  which you can identify which is the best way to  ,bring more people to your website because more  people would likely mean more sales, right? So you  ,want to see which channel is the most effective  in bringing people to your website. And that's  ,when these reports are very important, going to  list down the list of reports right here again,  ,so you can actually look at them, and you can note  this down. screenshot right here. The next thing I  ,want to talk about is most of you might think more  browsers, more shoppers means more sales, right?  ,Wrong. So that doesn't happen in a logical manner,  so to speak. Thing is, if you're getting the wrong  ,people to your store, then likely they might not  be buying. Or if they're experiencing difficulties  ,with your store, they're not getting a good  experience, so they might also not buy. So there  ,are many possible reasons why people don't buy. So  there is one report, which is going to help you to  ,know whether the store visits is going to turn to  sale is this report right here, this one report.,This report is the online store conversion  report. In this online store conversion report,  ,you will be able to see how many  people or how many percent Add to Cart,  ,how many people reached the checkout. And then  ultimately, how many people went to the sales.  ,So that's something that's going to be  helpful for you and let you understand,  ,when did they decide just not buy at all. This  report is useful to a certain extent. However, it  ,also has its limitations. Because as I mentioned  earlier, people who come to your store might not  ,necessarily decide to buy straightaway, so this  report doesn't tell you the number of times,  ,the same person might be coming to your website,  maybe coming to your store on Monday, Tuesday,  ,Wednesday, Thursday, Friday, and then there was 0%  conversion from Monday to Thursday, and on Friday,  ,they decide to buy straightaway, so then they  might contribute to the conversion report  ,on Friday. But then, from Monday to Thursday, they  will be counted as 0%. So they didn't convert.  ,So this report has its limitations. I'm not going  to go in depth into what other reports, there are  ,other reports you can look at, for example, by  installing Google Analytics, but there's a more  ,advanced topic. So if you are more of a beginner  ish Shopify store owner, that might be something  ,that you want to look at. And I might create in  a separate video, if that's interesting for you,  ,leave a comment down in the video below to  tell me if that could be interesting for you,  ,wanting to understand how many times people come  to your website before they decide to make a  ,purchase, or what other ways you can analyze,  understand better why all these shoppers are  ,not turning into sales. Did something happens,  so they changed their mind? So that we'll be  ,able to get you some insight. And that's when this  advanced Google Analytics report we're going to be  ,it's going to help you better understand the  shoppers browsing journey. Another topic that  ,I want to bring up is about the cart abandonment  issues, which is when people have actually added  ,to cart and have gone to the checkout and they are  nearly there, one last step before they click on  ,the final Buy button. Why did they drop off?  This is what people would commonly call it as  ,the cart abandonment issue. So this is also an  issue that big store owners actually look at.  ,And they continuously try to optimize or improve  their checkout process to minimize the chances  ,or likelihood of people abandoning their cart  altogether. So if you want to learn more about  ,that topic as well, leave a comment down in the  video below that will be interesting for you, and  ,what kind of information would you want to know  to help you reduce the number of people dropping  ,out from the purchase? So far, in this video, I've  covered how to get more people to your website and  ,how to turn those browsers into customers and how  to reduce the number of people dropping out from  ,checkout. Then it comes to the last part where  if all of those process was beautifully done,  ,perfectly executed. So you're getting people to  the website, you're getting people buying all  ,together, then that's a final report. So you'd  want to be looking at is the overall sales.  ,So what's going to be helpful in knowing how  your sales performance is then you want to  ,know which are the most popular products that  has been sold? How many products have been sold  ,altogether? Whether some people buy, bought more  than one product? And how much how many sales you  ,have got in a particular month. So that's going  to help you to monitor when certain things are  ,not working well, which areas can you improve  on? So let's say for example, if collaborating  ,with a particular Instagram influencer is  actually getting you more sales, then maybe  ,this is a project that you want to embark on  further and invest more energy and effort on  ,that particular collaboration. So reports that  you want to be looking at, let's check it out.  ,There is sales by traffic source, which is a good  report you will know you will know exactly whether  ,Google traffic is turning to customers or whether  email traffic is turning a browser into a customer  ,so you can know how it works. It is good in a way  however, as I mentioned earlier in the video, so  ,this doesn't tell you exactly if this person has  come to your website last week or two days before  ,browsing and then eventually buying because if  it's let's say, if this person actually came from  ,a Instagram influencer, and they bookmarked your  store and then decide to come later, this will  ,not be reflected in this report. So I'll recommend  you to look at this report with a grain of salt,  ,it's good to know. But if you're actually getting  traffic, and you can see if the engagement of  ,those traffic from specific marketing activities  shows that these browsers are high value browsers,  ,or they might have signed up as an email address,  they might not buy straightaway, but they sign up,for your email list, then it's also considered  a good potential customer you want to have on  ,your list. To sum it up, in the sales report, you  want to look at the total sales report, you want  ,to look at all the orders, how many orders you  have, and you can look at both the products by  ,units sold. So you will know which are your best  selling product, is it because you have done some  ,promotion or is it because that product is just  more popular than the others, then you might  ,want to find out why. Sales by traffic source  will give you some insights into how certain  ,people arriving from different traffic source  might be turning into customers. But take that  ,with a grain of salt. You can however use Google  Analytics more advanced reports that will help  ,you to identify whether a person who has come  from a bookmarked link, would they have come  ,from actually their first visit to your site came  from like let's say a Google Shopping ads. And  ,then they came three more times before they decide  to buy. So this is a report you'll be able to find  ,in Google Analytics. But this is really advanced.  If you want to work specifically with me to help  ,you understand that, if you have a lot of traffic  and you have a lot of sales and you don't know how  ,to get more sales or which marketing activities  you should be focusing on you can speak to me.  ,I help Shopify store owners to understand more  about their shoppers and how shoppers can turn  ,into sales and more returning sales. So you if  you want to learn more about how I can help you,  ,you can check out my contact details right in the  description and pinned comments below. So this  ,has been a really long video but I hope this has  been really useful for you, this is my pet topic,  ,looking at different reports or intelligence  insight to help make better marketing decisions  ,and then deciding where to place your marketing  budget in and where should you spend your time on  ,so let me know in the comments below, which part  of it you found most useful. And if there are any  ,other questions, about other Shopify store videos  that you'd like to see me create as well, leave it  ,down in the comments below. If this video was very  helpful for you, hit the like button, subscribe to  ,my channel and turn on the notification  bell so you don't miss future videos on  ,how to get your online store on Google and YouTube  page one. I'll see you in the next video. Bye bye

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