what are shopify collections

Make it easier for customers to find products  by grouping your products into collections.  ,Collections help customers browse the  product categories that they’re interested in  ,without having to look through multiple  pages of products to find what they want.,Here’s some examples of collections  I created for AlyAthletics.,I’m going to give you a complete overview on  what collections are and why you should use  ,them in your online store. To skip ahead and  learn how to create collections step-by-step,  ,watch the playlist linked above.,There are two types of collections  you can create - automated and manual. ,An automated collection uses conditions to  automatically include matching products.,You can add one or more conditions for an  automated collection to match products based  ,on many details, including product title or  type, tags, price, or even inventory stock.,When you add a new product that  matches the conditions you created,  ,the product is automatically  added to the collection.,I created an automated collection  called “Workout clothes”  ,that has a condition to include every  product with the tag “Clothing”.  ,Products in this collection range from  t-shirts to yoga pants and even sweaters.,Automated collections are ideal for businesses  with a large inventory that regularly rotates. ,A manual collection includes the  specific products that you choose.  ,A manual collection will always contain the  same products unless you add or remove them.,Manual collections do take more work to maintain.  ,But, they might be right for your business  if you have a small selection of products,  ,or if you create specialized collections  that you want to personally curate. ,A manual collection is also ideal if you plan  to have a one-time flash sale with just a few  ,products. You can include products that  are on sale, or even set up a discount  ,just for the products in that collection. After you create collections, you need to  ,add them to your store’s navigation  since this isn’t done automatically. ,Here’s an example of how you can display your  collections in the navigation bar - keep in  ,mind the navigation bar looks different  depending on the theme that you use. ,Here, you see the collection “Workout  Clothes”. This is a top-level item.  ,Top-level menu items are items that  appear in the main menu of your store,  ,with links appearing  underneath as a drop-down menu.,Under “Workout clothes”, I created  a drop-down menu to easily find  ,other collections that fit under this category  - like t-shirts, yoga pants and sweaters. Notice  ,how easy it is to find what you’re looking  for when everything is properly organized. ,After a customer clicks the collection link,  they’re taken to a new page where all of the  ,products in the collection are displayed. Now that you understand what a collection  ,is and why they’re valuable, you’re ready  to create your own. Keep watching for videos  ,on creating manual and automated collections. And for more information, visit help.shopify.com

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