what is the best email marketing app for shopify

in this video we're going to go over the,five shopify email marketing apps we're,gonna start with the lowest bar of entry,if you make the least amount per month,let's say a thousand dollars or you're,just starting out all the way to our,shopify plus clients that are listening,in that make over a million dollars a,month we're gonna cover all of them,you're gonna be an expert when it comes,to shopify email marketing tabs but,first there's no point to teach you,which are the best fishing rods if you,have no clue how to fish there is two,links down below that i think are the,best courses when it comes to email,marketing on the internet first link,down below is gonna be chase's link,chase demons is the absolute expert when,it comes to email marketing you can find,them everywhere on the web some of my,top shopify plus stores actually work,with them making over a million dollars,a month partially thanks to chase so,this course is like four hours and it's,gonna teach you absolutely everything,you need to know about email marketing,and how you can get the most bang for,your buck second link down below is ezra,firestone he's one of the king of email,marketings and marketings in general,this guy is fantastic definitely check,him out as well again as of this,recording zero affiliation with either,of them but i will certainly be reaching,out to them because they're fantastic,and frankly they're really the only two,people i would trust in giving me advice,when it comes to email marketing so i,hope this helps you as well all right,let's go to the first app when we talk,about shopify and email marketing and,it's obviously shopify email marketing,app you know the basic app from shop,some of the main advantages of this app,is that it's really easy to use because,it's the same design it's all very,intuitive and it's right there so the,learning curve is really really low and,trust me that is important when it comes,to email marketing some of their,downsides is that their email templates,you know they're a bit basic there is a,blank one that you can create your own,like this you know it's fine and you're,also not able to create any automation,so welcome flows or after someone bought,something or something like that you,can't really segment or automate and,what you can do however is you can set,up different groups in your email list,saying everyone that spent more than 500,on my store send them that email and,everyone that spent less than 500 put,them in this group and send them that,email you can't do that it is manual,which i guess for starting app for email,marketing to kind of dimple your toes in,the water that's even a thing,it makes a lot of sense like again low,learning curve really and this entire,low learning curve thing is really,important i'm going to get back to that,way the first 2 500 emails are free and,then it's i think one dollar per,thousand emails so for the costs you,know if you're really starting out you,have no idea you just have the basic,from the course that i mentioned earlier,and you want to dip your toes into the,water this one is the one after that we,have segundo now segundo is nice because,you're not really sure where the app,starts and shopify ends or shopify ends,and the app starts the ui is really,really smooth,it makes a lot of sense and that's a,really good thing now yes it's not as,powerful as some of the top tiers we'll,talk about a bit later but again that's,okay because as a beginner you don't,want that learning curve to be too high,because you will get discouraged real,quick and you will drop this magical,marketing chat contrary to shopify these,guys do have automation so you make you,want to make sure you set those up again,it's going to take you a little bit more,time to get into this app because of all,the setup of the automation etc etc but,you know if you're already convinced on,how shopify or email marketing in,general works then that's fantastic you,know that that's an investment of your,time that's going to pay off pricing,wise you're going to be free at 250,contacts which might sound like oh,plenty of space but you'll get there,quicker than you would probably want and,after that it's about ten dollars per,thousand contracts i believe so it's,it's relatively affordable considering,you're sending out not per email you're,not paying for email you're paying for,content well some of the people might,wonder what are the limitations of,seguno well you can do things like a b,testing which if you get more into it,becomes really important you can add,your own html css to your emails you,don't really have very good real-time,reporting but all of those things kind,of come with you being a bigger veteran,in the email marketing,space and so in the beginning you really,don't need to mind all of those things,too much because it's going to be too,much information it's going to clutter,you,mind it's going to slow you down and,you're gonna like i said end up,abandoning email marketing all right,let's pull up our chart here the,absolute beginner is going to start with,shopify email um the level above that is,seguno and then the next one we're gonna,talk about okay and that would be uh the,name email marketing plus sales pop-up,by aftership and automizely they really,keep it simple these guys,they actually do okay so this is one of,those apps where you get 30 plus apps in,one app there is a lot of advantages to,that and their email marketing app is,actually quite good so you definitely,want to consider this if you are the,opposite of me and when you tell,yourself something like oh you know i,need social proof there is an app for,that in this one app in the suite of 30,apps you can do that and then it's going,to perfectly integrate with your email,marketing the thing is that you need to,have some time to set all of that up so,if you're the person that's being like,okay i'm gonna learn those 30 different,apps and i'm going to apply them and,make them all work together and i'm,willing to invest the time for it in the,next week to really understand it and,set it up correctly then this is the,perfect app if you're like me and you're,like wow that sounds great i want to,have 30 apps in one and i install it but,i never really use it and i never,because i don't can't get the hang of it,and i only use like five of those apps,and then at the end of the day,you know i should have probably gone,with one app that does one thing really,really well instead of all of the apps,together you know what bottom line if,you're disciplined and you want things,like instant search bars social proof,exit intense pop-ups just general,pop-ups,countdown timers have i mentioned,countdown timers and you have the,bandwidth or you have someone on your,team that can figure all of this out and,can make it all work then this app is,perfect for you because you end up going,to pay only one app with all of these,different features that perfectly tie,into each other and are going to make,your email marketing better all right,now we're getting more to the pros right,here at this level because we've seen,all the rest and for the pros we're,going to have to look at omnis homieson,has like what you need what you expect,in a sophisticated email marketing,system and it does actually way more,than just email marketing first of all,it covers a bunch of channels i'm gonna,have to build my list here but email sms,facebook custom audiences google,customer,match weapons notifications facebook,messenger and whatsapp can all be done,under this out of that list i definitely,remember the sms,marketing which is a huge money maker,for a lot of stores and of course the,email marketing you can put flows you,can make it as complicated as you want,you can put triggers and segments and,really everything you can possibly,imagine you wanting out of this type of,app the main advantage of having all of,this in one hub is let's say i've been,in situations where a brand sent me a,text message of a 10 off discount and,five minutes later i got a web push,notification of a 25 discount that,happens when big teams don't really talk,to each other and it's kind of all over,the place and in different apps well the,advantages with omniscent you don't have,that problem because it's all nicely,centralized and it's usually one team or,person that kind of takes care of,everything so then you definitely want,on when it comes from bang for your buck,omnisen again is probably the best,option at 15 000 emails per month or,2000 emails per day for free,that's pretty hard to beat so after that,you're gonna have to upgrade i think,it's about 16 for the next level which,is still very fair considering the power,of the omniscient,now you might wonder andrew why would i,choose omniscent instead of the next one,who is going to be clavio well omniscent,is really my opinion more of a,one-stop shop for like if you have one,person doing sms and facebook and,whatsapp and all of those things and the,segmentation is not as pushed as our,next example clavio overall it's just a,little bit more of a basic app compared,to our next one which is i guess at the,top of the pyramid but is it really,maybe at the same level as zombies okay,clavio we all heard about clavio i think,clavio let's see here 3.7 billion,dollars they created in revenue for,their users last year that is insane,they are,huge you target you can target you can,optimize you can monitor you have,extremely specified data,you have 360 degree customer profiles,drag and drop email design you can put,in your own html css,you they have their own site tracking,roi based reporting segmentations,triggers every little thing that you can,imagine that has to do with email,marketing clayview has this did i,mention a b testing and not just a b,testing like the title but a b testing,the entire email including the calls of,action buttons or just parts of the,email like it's insane they have,everything and here's the catch they're,gonna tell you that it's 100 free up to,250 subscribers or contacts on your list,which is true it's 100 true but the cash,comes into,two folds if you want,reason number one it's that it goes up,really quickly so you're going to be,spending a significant you know amount,on your email marketing if you're just,set selling for two thousand dollars a,month and you're using clayview because,you're probably gonna have a lot of,subscribers and it's gonna cost you,money that's what it comes down to but,for all you're getting you might be,telling me that's fine andrew and that,is 100 true if you're an expert and,you're in a big team you use clayview,hands down but if you're starting out,i've seen a lot of beginning store,owners you know being like i want to do,email marketing i follow the courses i,get it let's do it they install clavio,and it has so many bells and whistles,the learning curve is significant that,they kind of panic out,and they end up using way less features,than they would have if they would have,used for example seguno,this is something you want to slowly,ease into for most people except if,you're like okay i'm just going to sit,down and learn the entire thing for the,next two weeks and cram it all in my,head and do nothing else fine clavio is,100 your tool,but if you're like i kind of have to,work and you'll maybe have to go to the,factory next week and uh,take a vacation and some customer,service issues then don't just jump into,klaviyo it's not very,it is intuitive but it's not you're not,doing yourself any favors if you're,jumping into this knowing nothing of,email marketing their paid plan starts,at 20 a month like i said once you pass,those 250 customers and i think it's,pretty much,the most complete email marketing tool,out there so now i hope you know how to,fish you know i hope you want to check,those out i know hope you know what best,tools you would use to fish i hope to,see you soon for another video of,everything that is shopify 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