what is theme.liquid in shopify?trackid=sp-006

these people had one thing in common you,know they knew,they had it in themselves,they knew they could be something beyond,where they were,they were willing to put their time,their energies,to better themselves,what you really could do with more,skills,it's just remarkable so i i would like,to just tell you a couple of short,stories,and we'll draw maybe a couple of lessons,from them i would like to tell you of,two women that,each sold the business,to berkshire hathaway,uh to me actually for many many many,millions of dollars both of them started,with twenty five hundred dollars by a,coincidence with the exact same amount,it was everything they had in the world,and one of them was a woman,who landed in seattle in 1917,couldn't speak a word of english had a,tag around her neck the tag said fort,dodge iowa the red cross,got her to fort dodge where she was,reunited with her husband who had come,to the country a couple of years earlier,and she lived in fort dodge for two,years,and as she put it she felt like a dummy,she couldn't pick up the language she,couldn't learn a word,and so she decided she and her husband,decided to move to omaha,so they came to omaha,in 1919,and there she found a,small colony of russian jews so she,started feeling more at home,and then as her oldest daughter went to,school she would come home this daughter,francis,and she would teach her mother the words,she learned in school that day,and this woman rose bumpkin spent 20,years,saving money,bringing first her siblings over her,mother and father fifty dollars at a,time she sold used clothing to do it,she had four children during this period,and by 1937 after 20 years,she'd save 2 500,she went to chicago,and she bought what she could have,furniture her dream had always been to,open,a furniture store and this woman without,who had never gone to school one day in,her life,with 2 500,but with the same spirit that the people,in this room had,about having a dream,and working to accomplish that dream,she built a business,which she sold to me in 1983 for,60 million dollars approximately in,which,which did a billion and a half dollars,worth of business last year,the fourth generation is working in that,business,this woman rose blumpkin she worked for,me until she was 103. and,then i'm not saying then she retired and,she died the next year which is a lesson,to all of berkshire's managers that,premature retirement you know nothing,you can't tell what's going to happen,but mrs b,with her 2 500,one further fact about her,she could not read or write,and she went into a furniture business,and she didn't bring anything in unique,in furniture but she brought a,determination to succeed,she knew she could outwork anyone else,she knew she cared about her customers,she worked at very low gross margins but,she built this incredible business,and i saw one other woman,who did a similar thing with twenty five,hundred dollars i paid her hundreds of,millions of dollars for her business so,i decided to go to the source and get,these people before,you know why,i i don't want you guys coming around to,me,asking me hundreds of millions of,dollars i'd like to join in with you um,much earlier so i i followed this group,and today i'd like to tell you about,one other small business person this,person i went to buy his business from,him,and he turned me down which was very,wise,but this was a fellow who was born about,eight years before i was he was born in,1922.,we'll call him jack lived in the midwest,he,was a pretty good athlete didn't like,school much,and i'm going to tell you one thing,early in the story maybe you can figure,out who the guy was,the company he built,hires more college graduates,each year than any other company,in the united states,and this fellow,who was destined for this but did not,know it jack,went to college for a year,and then dropped out he really wasn't,that interested in school,and the year he dropped out was 1941,and,when the,country became the united states became,under attack,he went down to the army air force,recruiting station volunteered,and they turned him down because he had,hay fever,so he went over to the navy,and,again volunteered and they took him they,put him on an aircraft carrier he,flew,small flight airplanes,during world war ii got two,distinguished flying crosses from the uh,navy,uh and then he came back to the midwest,so now we've got a young guy,probably by this time he would be,23 or 24 years old,and the interesting thing is,he got back to the midwest,and he actually kind of,went from one job,to another for a short period or not,such a short period of time,and he finally became a used car,salesman at a cadillac dealership,uh in st louis missouri,and at age,35 having moved up in the organization,the sales organization,he said to his uh boss could i go in the,car leasing business with you,the boss said well if you'll cut your,salary in half,and you'll come up with,it was 25 000 which he borrowed we can,become partners in a car leasing company,so,my friend jack,started at age 35 in the car leasing,business,and he had seven cars,it was pretty slow,in fact one of the things he did was,whenever the phone rang,he let it ring three or four times so,people would think that he was very busy,answering other phones and of course the,only call he was going to get all day,so his first venture was okay,but it wasn't really going to go,anyplace and there's a lesson in this,for all of us,at age 40 he decided,with 17 vehicles 17 cars,he was going,to go into competition in the rental car,business so now he's taking on hertz,and avis,and national and people like that who,have hundreds and hundreds of thousands,of cars,and he's got 17 cars,and his cars aren't any different than,theirs i mean he's buying them from,general motors or florida chrysler,and,he can't get the airport locations those,companies have them all sold up,but he was determined that he would,basically,offer the customer,get all from a different car,but he can offer him,friendlier service than they've ever,seen,and so he started the company,he named it after,the battleship,that he'd flown from in the pacific,which was the uss enterprise,and uh he died about a year year and a,half ago,but when he died,his rent-a-car company,starting with those 17 cars,was worth more than hertz and avis and,all the rest of the rental cars,put together,the man's name was jack taylor,and his son,andy taylor is a good friend of mine,runs the business now,a grandchild is in the business,they'll probably be a fourth generation,alumni so this this man,in the united states,he didn't invent artificial intelligence,you know he didn't do anything that,just like mrs b selling furniture i mean,that any one of us could have entered,those businesses,but he lived by the,by the creed basically of,delighting his customers,and,working with people,and establishing,the relationship with them so that they,in turn would wanted to like the,customers he he couldn't go out there,and take care of every rental car uh,possibility but he,he learned how to project himself,uh and his attitude toward his fellow,man,and his desire,you know to make a friend out of every,customer,he managed to take very ordinary cars,and turn them into this extraordinary,business from virtually nothing,and it illustrates,several points,one is you don't necessarily,get it right the first exactly right the,first time i mean the car leasing,business,you know basically you were competing on,the cost of money to finance cars and,it's very hard to delight a customer,when you just give them the car and tell,them to send you a monthly check for,five years and you'll be back at that,time so,his talents were being wasted basically,in that business,but at the age of 40,with all of that experience behind him,he found the golden key,he took a very ordinary business,and turned it into an absolutely,extraordinary operation just like mrs b,rose bumpkin did with furniture,and,he didn't worry,about whether the federal reserve,was going to,tighten or ease,he didn't worry about whether the stock,market was up or down yesterday,he didn't worry about the things he,couldn't change,but he did worry he did focus,on the one thing he couldn't change,and that was the customer's experience,and i have seen,the one i didn't the one that got away,enterprise i went down to florida and,tried to talk him into selling the,berkshire and he was smart enough not to,do it,probably the value of the company is,quadrupled since i made that visit uh,but he,he was smart enough to see,that he would find that business henry,ford as you may know,failed twice before he started the,ford motor company in 1903 i mean the,test,isn't whether you get the greatest,business idea in the world the first,time out the test is whether you keep,learning as you go along,what your strengths are and what you can,do for your customers what you can bring,especially to the party,and to do that,you need,the education,that i know you've received through ten,thousand small businesses but,you need a genuine desire day in,day out,to,delight the customer,i've never i've never seen a business,and i've seen,a lot of businesses but i've never seen,one that,delights the customer,that doesn't succeed i mean what you,want is that customer the next day when,they think do i want to rent a car,or do i want to buy some furniture,what goes through their mind,you know it's the place where they've,had a great experience i don't know what,i paid for this,type actually probably if somebody gave,it to me but for the purposes of the,speech i will say i i have no idea but,what i or the shirt i'm wearing others,but i do know i will remember,how i was treated,when i bought it i mean you long forget,about,the price,but you never forget,whether you had a good experience or a,poor experience,with the purchase experience,and,you'll have a hard time finding,a person has had a wonderful experience,a delighted experience,in purchasing anything,that isn't going to come back,and similarly,if the memory is,of rudeness,indifference,and whatever it may be,they're never going to come back and,as a small business owner and as you,grow,you have to not only,be able to project that,interest in people's well-being and,delighting them yourself,but you have to do it through other,people,and,you won't be able to do it,through people who themselves,do not feel they're being,fairly treated,that their views aren't aren't,appropriately considered,so you really do have to learn to,multiply yourself,through other people and i advise the,young people to come,to omaha,we have a lot of a number of classes,the key is to,certainly,in terms of your personal life the most,important decision you may make you'll,make,is is the spouse,that most of you will likely have,and it's very important to surround your,people yourself with people who are the,better than you are you are going to,move in the direction,of the people you associate with so,if you,constantly i've been enormously lucky in,that respect i mean i've,i've just had teachers and,and friends and a spouse,that really was a better person i was,and i had enough sense,to learn from these people that that,life went better if you behaved,better yourself,it took a while,so i,i advise you,to seek out,as your partner in business your partner,in life whatever it may be,look for the people,that actually,are examples to you,rather than somebody that you need you,think you need to straighten out,yourself,and simple rules like that delighting,customers working through other people,associating with people that will,will cause you to move in a better path,than you might otherwise have,they will take you so far in life that,uh it's hard to believe i mean they,they took rose bumpkin without being,able to speak a word of english,couldn't read or write,and they took her to what is now,a billion and a half dollar business and,incidentally there's been no money put,in it since the 2500,that's been the total capital paid into,the nebraska furniture market,and,i think if you looked at enterprise i,don't know their books the same way but,my guess is that,very little equity capital has been,added to enterprise over the years the,the business built on itself,so,i want to tell you i admire,this group enormously when i,when i met dr mello's class,on september 22nd uh,eight years ago i i was thrilled and i i,admire people,that are doing what,you have done you've,you know working,hard at your job at the same time,you took on an added,really a lot of hard work,to further your skills,99,graduate i mean,it's a mind-blowing statistic,and i'm looking at,i'm looking at 2200 people here who i,admire,i'm cheering for you and i can tell you,the best is yet to come thank you

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