what not to sell on shopify

Shopify has over 500 000 active stores,but over 95 percent of them end up failing.,I’m Manoella with Plytix,and today I’m going to share,some of the biggest mistakes businesses make,when launching their Shopify store.,Setting up a Shopify store,can take as little as 15 minutes,but that is just the beginning.,You still need a Shopify-specific marketing strategy,to ensure that you're not just getting traffic to your store,but you’re closing sales as well.,So, without further ado,here are the biggest mistakes businesses make.,This may seem straightforward,but there are still many people out there,who begin a business,without having a clear understanding,of who their target audience is,or what the ideal customer profile looks like.,Without a deep understanding of this,businesses might find themselves,spending a lot of time and money,targeting the wrong audience.,Customer knowledge is fundamental,for product performance,customer experience, and marketing.,Without a straight-forward brand vision,it'll become much harder,to engage with the customer,analyze the value of an interaction,improve the customer journey,or compete with others in real-time.,98 percent of consumers,won't make a purchase during their first visit to a brand website.,They'll read through your product page,descriptions, specifications, and features,and if they’re not intrigued in the first 15 seconds,they will leave.,In short, poor or inconsistent information,can cause a potential customer,to prematurely leave your store.,This is why it's important to use compelling,rich content that tells  stories about your products.,Optimize your content for search,by including visuals that are appealing,and using lengthy descriptions that include keywords.,This will help you rank higher,and it will also increase your sales.,When we talk about user experience in ecommerce,we're referring to how easy it is,for a customer to search through your store,find what they're looking for,and successfully complete a purchase.,You can have a beautiful looking web-store,but if the customer can't locate what they're looking for quickly  ,they might leave in frustration.,High-converting Shopify stores,have the following functionality,and experience elements in common.,Number one: a fast-loading storefront.,Nobody wants to have to wait,for images or text to appear,when they’re trying to shop and buy something.,Number two: clear and concise product taxonomy.,This means that if I’m trying to find a specific product,I don't want to have to jump,between different categories to find it.,It should all be kept in the same place,and easy to find.,Number three: relevant product information that is error-free.,Because like it or not, inconsistent information,can cause a buyer to trust you less. ,And number four,a safe and secure checkout process.,Making sure these four elements are optimized,can have a big difference on your bottom line.,Product performance analytics,isn't as simple as just tracking,what's selling and what's not.,With the right tools,you can record almost any activity,that takes place within your store.,You can find out who your customers are,what they’re searching for based on keywords,and how they search for products,once they’re inside your store.,This insight can give you so much information.,For example, if a product isn't selling,as well as you'd like,that doesn't necessarily mean,that it’s a bad product.,Maybe it's just not optimized,or doesn't meet Shopify's content requirements.,The only way to know for sure,is to track and analyze,the activity going on in your store.,The feedback from these insights,can help you update your strategy,and guide your actions before it’s too late.,More than half of your customers,are shopping across multiple channels,and those who do,will spend 30 percent more with you,during their lifetime as customers.,So, If you want to truly succeed,in ecommerce selling,you need to increase your visibility,and get your product in front of buyers,wherever they are,whether that’s a marketplace,a comparison search engine,or a social media platform.,When you stick to a single-channel presence,your Shopify store,you’re missing out on so many opportunities,to meet your customers where they’re shopping.,That being said,going multichannel has its own set of challenges,and if it's not done correctly,it can actually hurt your business.,So, if you're going to take,a multichannel approach,make sure you’re optimizing your,product information on each channel,and the best way to do this,is by connecting a Product Information Management,or PIM platform to your Shopify account.,This way you can manage,edit and share your information,across all your different channels.,Have you committed any of these Shopify mistakes,or others that I didn't mention?,Let me know in the comments below.

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