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10 Things To Do BEFORE You Start A Print On Demand Store... (Beginner Mistakes to AVOID) hey everybo

Wholesale Ted

Updated on Jan 25,2023

10 Things To Do BEFORE You Start A Print On Demand Store... (Beginner Mistakes to AVOID)

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10 Things To Do BEFORE You Start A Print On Demand Store... (Beginner Mistakes to AVOID)

hey everybody in today's video I'm gonna,give you ten important things that you,need to do before starting a,print-on-demand store and unfortunately,there are a lot of consequences if you,skip over this ten point cheap list and,none of them are good some of these can,lose you money from advertising,campaigns that we're doomed to fail from,the start some of them can cause you,massive headaches from customer service,issues and some of these can,unfortunately even result in your,advertising campaigns and your stores,getting shut down Plus in this video I'm,also gonna be answering some of the most,common questions that I get asked about,print-on-demand,and snow this video is not your usual oh,don't forget that you've got to have,your designs on a transparent background,nope I wanted to go beyond that and talk,about some of the important aspects of,print-on-demand that are often not,talked about so some of the things on,this list may surprise you so there are,the way let's talk about the first one,one only add a maximum of five color,variations to your product I'll tell you,now one of my absolute biggest pet,peeves it's coming to a print-on-demand,store a subscriber submitted to me to,review and seeing that they have added,ten plus color t-shirt options to their,store no there are multiple reasons why,this is a terrible idea,starting with the fact that you know it,looks absolutely terrible and,horrendously ugly having a million,billion colored t-shirt on a white,background in the image gallery the,second reason is that giving customers,lots of options is usually a bad idea,because of something called analysis,paralysis basically when it customer,sees lots and lots of different t-shirt,colors they become overwhelmed and don't,know which to choose and so ultimately,choose nothing at all and of course the,third reason is that sometimes certain,designs don't even look great in every,color so when you're choosing between,different colors something that's really,good to keep in mind is that when it,comes to t-shirts,EMAS long merch have found that darker,shades usually perform better with black,being their top selling t-shirt color,which is pretty cool to know to check,your print provider options before,selling internationally so here's a,common misconception that I see a lot of,people make,think that when they buy a shirt like,this from printf I but it's prenta fight,that I'm making it but often this isn't,true,instead print on demand services like,printf I often contract out to,third-party suppliers and manufacturers,with bread for they will automatically,choose which manufacturer will create,the item for you based on what country,your customer is located at the printer,fight don't let you do this instead they,make you choose when you come to a,product you want to sell be sure to,scroll down and check out your different,options as you can see each of these,providers has different pricing and some,offer more color options for their,t-shirts and others and they have,different production types and,importantly some are based in different,countries so for example if you were,mostly serving Europe then usually tick,still druk European US apply you choose,if you didn't need a color variation,that only t-shirt and Sons creates and,if he was selling predominantly to the,USA then obviously you would want to,come and choose between these suppliers,for most people they're probably going,to want to choose the dream Junction,since it has a great color selection a,fast turnaround time and it's the,cheapest 3 make sure that you have a,credit card or money set aside before,you start a store so another common,question that I get asked is this Sarah,I've added a pillow I've made with the,printful to my store if a customer buys,it,who pays printful for the item me or the,customer good question and the answer is,that you pay for that pillow not your,customer I'm going to show you an,example of how this different to,transaction thing works but I'm going to,use printer fight because of the fact,that when it comes to pillows it's way,cheaper than printful with printful they,cost $16.95 for the lowest option for,the standard square throw pillow whereas,with printer fight they start at 7,dollars and 37 cents with the printer 5,subscription much better,so anyway moving on you've gone ahead,and created this coffee pillow with,print 5 that you're selling to baristas,and cafes when a customer comes to your,store and buys it for $14.95 you will,receive this $14.95,- transaction fees not print a fight,they get none of it,Steve what actually happens is print a,file by default check your store once a,day for orders when it chicks and season,order it goes boom let's fulfill it and,starts the process they will charge the,credit card or debit card that you,should have added to your account in,advance and you need to add this,yourself in the settings you'll be,charged the price of the pillow which,again is seven dollars and 37 cents with,a subscription they will make sure that,the pillowcase is manufactured and then,shipped out to your customer and so no,the payment that is paid to you is,separate from the payment that you meet,the print-on-demand,provider they are two separate,transactions and so it's important to,remember that your Shopify payment will,take several days to arrive in your bank,account with payouts differing from,country to country and with PayPal in,the beginning it can take up to 21 days,to get your money so make sure that,you've either got a credit card or some,money set aside so that you can purchase,these items and advance to tide you over,in the meantime credit cards are usually,the best option for this because you've,normally got four to five weeks to pay,back the balance without occurring any,interest and you will receive your,payment well before that happens four,check if your written phrase is,trademarked and avoid copyrights so,there are two other common questions,that I often get asked the first is this,Sarah how do I know if a design is,copyrighted before I use it or not it's,Lois please help okay so to help me,answer this question I actually found a,t-shirt that features that phrase that,is being sold online here is a t-shirt,currently selling on Amazon featuring,this design and so you see it and you,think that's cool I'd like to sell a,t-shirt like this as well but wait is,it's copyrighted how do I check I know,that I can do a search for trademarks,but how do I do a search for copyrights,how do I know but this is copyrighted,well the answer is that you don't need,to check because by default and law the,moment a piece of artwork is created it,is by default copyrighted so yes we know,without checking anything that this,t-shirt design is indeed copyrighted,womp womp but what you can do is use,this design burns,raishin and to make your own version of,it and so I went to canva and I made my,own quick design now know this is not,the world's best design either don't,judge me,there is a reason I hire people to do my,graphic designs for me but I just wanted,to create a quick one as an example so,that I could show you that absolutely,100%,legally I can now take this different,take on that design and sell it on a,t-shirt this t-shirt design here while,featuring the same words is visually,different and that's what's copyrighted,the visual style the art and something,that's good to keep in mind is that,small phrases like world's best rabbit,dad cannot be copyrighted so yes even,though this design is copyrighted as,long as you redesign it in your own,style then that's absolutely fine but,while small phrases like world's best,rabid dad cannot be copyrighted they can,be trademarked which leads me to the,second question I'm often asked Sara how,do I know if a phrase is trademarked,it's a good question but you know I've,pretty much spoiled the arts were,already on this video basically when it,comes to trademark phrases they are very,easy to do a search for alright so,you've seen this t-shirt is selling well,on eBay which it is and now you want to,make your own version of it - how do you,know if someone has trademarked the,phrase Freddy sage relax well it's,actually quite simple,each country has its own trademark,search engine I'm here at the USA,trademark electronic search system to,check that this phrase is trademarked,all I need to do is type in free DC's,relax and do a search and we do that we,will find that nope we get nothing no,results this phrase has never been,trademarked,now let's computer what happen in a,finds did came back and typed in the,phrase lets get ready to rhumble an,extremely famous phrase that most of us,will have heard if we type that in take,a look we see lots of trademarks,something to keep in mind though is that,unlike with copyrights which most,countries have agreed to protect by,default trademarks must instead be filed,in each and every country and so for,example just because something is,trademarks in the USA doesn't mean that,it would also be trademarked here in New,Zealand for example many moons ago,Paris Hilton famously trademarked the,phrase that's hot to use on alcohol and,clothing much well if we go back to the,USA trademark search we can find that,old trademark that's hot,it's now dead and has now been abandoned,but we can see that it once used to be,active and had been filed by her whereas,if you come to the New Zealand trademark,search and look for that phrase that's,hot we will not find any trademark Oh,lots of trademarks featuring the word,that but not that's hot,and so here in New Zealand anyone could,have used that phrase and by the way if,you are enjoying this video and would,like even more free education on how to,start your own print-on-demand store and,you should be sure to download our free,ebook the six tips that six-figure,online stores used to make over $10,000,a month you'll learn how to utilize,print on demand and drop shipping to,build a successful online store and you,will find a link to download that ebook,and the video description below five,have lifestyle photos for your products,not just generic mock-ups,okay so when you go ahead and you create,a product with the print on demand,service you usually get a picture to,help you promote your product right just,one problem,these simple mock-up photos of a product,on a plain white background are terrible,when used for advertising yes if you,want to run ads to sell your products,then lifestyle images are key well you,know maybe not this one my good friend,and print-on-demand Millenia Michael che,very much believes that the reason why,he was able to make $100,000 with this,one design was because he used this,amazing lifestyle image in his ads and I,agree,luckily though you can replicate,Michael's success by creating your own,lifestyle images without having to order,your products in advance and take your,own photos next to an amazing service,called playset with place that you can,take artwork designs and place them onto,lifestyle ads that feature models and,they don't just have to be t-shirt,images they have lifestyle photos for,print-on-demand mucks and they have,lifestyle photos for different types of,tote bags and they have lifestyle photos,for pillows and would you believe that,even recently a headed photos of hooded,blankets cheer to pop,demand using it is really simple let's,say I was selling this t-shirt from,prenta five well what I would do is I've,come to place it and choose which,t-shirt that I wanted after you've,chosen what color shirt you want all you,need to do is come and upload that,design or picture that you added to the,t-shirt that you created with Brent fire,and let it load once loaded you can,resize it and place it roughly in the,same position as the t-shirt you made,with printf a place that will now,generate a lifestyle for you that is,awesome to use in advertising this,picture here is absolutely 99.99999% of,the time going to convert infinitely,better than the generic product on white,background photo printer Phi spits out,for you and here is another important,tip when you are choosing which photos,to use with play set if possible it's a,great idea to find a picture featuring,something related to your design on,place that you can use the search,filters on the left to look up specific,types of photos so for this one I use,the Pitt filter and search through the,different photos featuring people with,their pet dogs by having a Corky,featured and my EMA Jeff that well has a,Corgi t-shirt it is extremely effective,and engaging considering that it cost,just fourteen dollars a month for a,place that subscription I think that,either there or something very similar,is an absolute no-brainer for,print-on-demand stores and I'll have a,link to how you can get it in the video,description below 6 don't just opt for,selling t-shirts now look don't get me,wrong,obviously t-shirts can make you a lot of,money yeah so they're still good but,they aren't the only type of print on,demand products out there especially if,you are selling in your own store for,example leggings can sell for massive,markups because their value is ambiguous,the reason why they are ambiguous is,because wow you could go to your local,mall and potentially find t-shirts that,feature dogs on it you are extremely,unlikely to find anything similar when,it comes to leagues and so when a pug,mother sees her beloved on leggings she,is incredibly unlikely to have ever seen,anything like this before it is,extremely unique and original pricing,ambiguous now let me ask you a question,how much do you think this cool,steampunk hat here is worth for most of,you you're probably going to answer yeah,I don't really know you don't know,because for most of you you've never,seen anything like this before and as,scientific studies have shown the way,that most of us decide how much,something is worth is through price,anchoring is by looking at other similar,products and in seeing what they sell,for and so when you go and advertise the,park mother this cool hooded blanket as,an upsell she's likely never seen it,before and so you have a lot more,flexibility with sitting your price,Kevin check to see if your design can be,printed onto a different product this,reminds me of how in this video Michael,and I chatted about repurposing designs,you see what a customer buys this,t-shirt from him do you know what other,product he offers them to buy this a,monk featuring basically the exact same,design this is usually the easiest way,to create the feet of up styles with,print on demand by taking the same,design and then printing it onto another,product,unfortunately not all types of designs,work on all types of products a single,image design here it looks great on a,t-shirt but it doesn't really work when,it spreads onto leggings does it so,something that's good to keep in mind is,that designs that are patterns like this,print really well on two pillowcases and,on two blankets and on two leaking and,even on two tote bags,whereas this sort of single image design,may not work so well in leggings but it,obviously works really well and printed,onto t-shirts or onto hoodies plus they,work with mugs as well and here is a tip,for increasing conversions with up sales,place that have a new feature where some,of their models feature both a t-shirt,and a mug in the same picture that way,you can upload either the same design or,a slightly different design for H and,then use this image when upselling the,customer to see a mug after the bought,the t-shirt you bought the t-shirt now,buy the mug as well and by the way if,you have learnt something from this,video and you would like to learn even,more about setting your own successful,online store then you should be sure to,subscribe it's like that little,notification about so that you don't,miss out on any of our videos eight add,scarcity but not to every product,scarcity can be,very effective way to get customers to,buy now in the moment for fear of,missing out one of my favorite tactics,in a Facebook ad is to say that you've,got a sale on but only until stocks last,and to then at a product inventory back,to your product listing showing that,stock is low and that it will sell out,soon however this kind of gets ruined if,your customer starts clicking on other,items in your store and sees hey all of,these items are on sale and they all,seem to almost be out of stock huh that,seems a little suspicious,maybe these items they're not actually,on sale eddo it may be the store is just,trying to trick me into thinking it they,are so if your item has maybe twenty,items in it consider having about three,or four better on sale and it has gifts,any timers and not have every item in,your store almost be out of stock the,Shopify app that I use to add the,scarcity countdown Baron with sales pop,master the app is free currently and,it's very easy to use most apps like,this cost money and so I highly,recommend checking this one out so if,you are on a budget 9 check to see if,your niche is banned on Facebook you,know just imagine if you've gone to over,trouble to create a store featuring,print-on-demand bullets with erotic,images and unlike Cydia,did not ask the question is this a good,idea,I'm really glad that she did ask today,sure because if you had not asked that,question you would have very quickly,discovered that Facebook's advertising,policies will make it a nightmare for,you if you try and promote your products,without your ads getting shut down and,potentially getting bad you would have,discovered quickly that Facebook's,advertising policies will make it a,nightmare for you to try and promote,your products without hitting your ads,shut down and potentially giving you bad,thanks to such broad policies like,activities must not be overly suggestive,what does that even mean I'll tell you,what that means Facebook has a lot of,discretion to shut down any adult,product ads that they do not like and so,honestly this is a niche I'd recommend,that you avoid sedessa,now obviously Facebook ads aren't the,only way to create products but,frankly they are one of the best ways,and so it'd be quite a shame if you went,to all this effort to create these great,products and create this great store and,then not be able to advertise your,products on there so go through,Facebook's advertising policies be sure,to take a look at what types of niches,and products are outright prohibited and,what types of niches and products are,restricted now I've certainly so,products on the restricted list but it,does mean you'll have a lot more,scrutiny from Facebook so be sure to,read the rules very carefully ten find,your most honest friend or family member,to get their feedback,look Karis the blunt harsh truth it can,be very very difficult for us to step,back and be objective about the things,that we create I still remember this one,store of you I did for this,print-on-demand store here domain a swag,I was absolutely astonished to see that,they thought that selling this t-shirt,here featuring the ugliest stop sign I,have ever seen was even remotely,acceptable but really I shouldn't have,been surprised because as I've talked,before about on this channel most of us,suffer from the psychological oddity of,illusionary superiority essentially the,vast majority of people think that they,are above average which is why it is,very important to stake out your most,honest friend or family member that has,a reputation for not beating around the,bush to give you the true honest opinion,about whether your products or your,store look ugly even if the truth things,a little if domain a swag had done this,then they probably could have avoided,this disaster thanks for watching this,video and again if you would like to,learn even more about starting and,launching your own successful,print-on-demand store then you should be,sure to download our free ebook the six,tips at six-figure online stores,followed to make over ten thousand,dollars a month and you'll find a link,on how you can download that ebook in,the video description below

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