I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
Let's move on to the first section of can you trust ads on tiktok
This Secret TikTok Ads Testing Strategy Is Changing Lives
This Secret TikTok Ads Testing Strategy Is Changing Lives
hey buddy,yeah you what are you a damn headlights,come over here real quick don't be shy i,hear you're looking for that ecom gushy,gushy that underground black hat ad,strategy that will leave your bank,account impregnated maybe even,afterwards after your mrs sees it she'll,want to get impregnated too oh hey yosh,keep your voice done keep your voice,down geez always because this stuff,doesn't come cheap my friend a lot of,media buyers on my team on my team were,sacrificed to get these strategies,so it's gonna cost you,let's say,a million dollars,you know what my friend actually for you,if you like this video down below,i'll give these to you right now i,really don't wear hoodies that much,because i live in florida and it makes,me look like a giant penis but let's,actually talk about tik-tok product,testing strategies and how do people,even come up with these strategies in,the first place because you're gonna see,these videos all the time from a bunch,of different gurus and a lot of times i,feel like they're just blowing smoke out,of their rear end but for me because i,run a ad agency where we're literally,testing hundreds of products every,single month and we're testing on,thousands of different accounts this is,actually the way that we come up with,strategies that work for us we have a,sheet that looks like this and you can,easily come up with a spreadsheet where,you have a base control testing strategy,like this one right here where you have,five ad groups three of them with,interest two no targeting and how you,can develop your strategy over time,especially when you're doing a lot of,tests is you can introduce a little bit,of chaos with having an independent,variable so for us when we're doing,split testing we always will do one,variable changing from our original,control group so in this instance with,this top column we did us with australia,for the targeting instead of us and,canada and then what we would do is,measure the results these are all fake,numbers by the way we would do this over,and over and over again over the course,of multiple months and this is how i,actually came up with this exact,strategy this isn't just me oh well i,think this is what's gonna work no this,is proven how you can actually develop a,strategy that works over time and you,can also do other split tests like doing,a combination of number one number five,so that would be us with australia while,also doing a cbo on to mark all of the,data because at the end of the day,you're gonna be biased and if you don't,have the numbers guiding your decisions,you're not gonna make good decisions,when it comes to media buying because,it's all based on numbers and not your,emotions so this has helped us scale,brands like this one right here from,zero to 1.7 k a day like this brand,right here to zero to 1.8 k a day so,again this is proven to work and if you,do want to work with my team before we,start this video i do have an automation,agency where we have a team of experts,who will find products for you build,custom coded one product stores and even,film custom ads so if you're interested,in finding your first or next winning,product and help you scale to one grand,a day or more in the fastest amount of,time you can click the link down below,and book a call with my team so without,further ado let's get on to tick tock,ads and i'll show you how we test,products so the first thing you're going,to do obviously you're going to click on,conversions because we're not trying to,get no dang video views i can't deposit,that to my bank account so for me this,is how i name all my campaigns so i'm,going to be testing this product the,frost ball how i name all my campaigns,is the name of the product whether it's,a testing or scaling campaign and then,the break-even point because when you're,testing on multiple ad accounts it is,good to know first off what's the,product and what's my bep because when i,first analyze ad accounts and this will,be talked about a little later on i look,at cpa more than i actually look at,roads and i'll explain a little later on,because i know everyone's obsessed with,roes but for us and this is after i've,talked to senior media buyers who have,scaled accounts to the millions they,don't really look at roads as much as,you would think it is somewhat of an,important metric but i would say cpa is,more important your cost per purchase,but let's get into the actual ad group,settings now i do five ad groups,whenever i'm testing a new product one,campaign,five ad groups and all the ad groups are,identical i don't change anything about,either of them we're not split testing,anything and i get some people saying,ethan if you're not split testing then,what's the point of just creating five,that are identical well the thing is and,if you are someone who does media buying,you'll notice that even if you create,two ad groups that are exactly alike,they're never gonna perform the same way,the cpms will be different the cpcs will,be different
After seeing the first section, I believe you have a general understanding of can you trust ads on tiktok
Continue the next second section about can you trust ads on tiktok
How To Fix Tiktok Ads That Are Not Spending
How To Fix Tiktok Ads That Are Not Spending
so we've all been there we finally found,a winning product spent days perfecting,our ads and our store and have never,been more excited for a smooth launch,into profits using tick tock ads and,then we wake up the next morning just to,find out that our tick tock account,didn't even give us a chance but after,spending multi-six figures on tick tock,ads networking with seven and,eight-figure tick-tock drop shippers and,talking to tick-tock representatives i,finally figured out the fix to this,problem i know exactly why this happens,and i figured out the most efficient way,to fix it so that you can relaunch again,and find success what's poppin youtube,welcome back to the channel my name is,nathan and i'm a 21 year old ecommerce,entrepreneur just before we jump into,this here i do want to announce the,weekly giveaway all you have to do is,subscribe to the channel comment one,thing down below and go ahead and smash,that like button those three things and,you're automatically entered the winner,will be announced at some point in next,week's video and the giveaway is for a,custom built shopify drop shipping store,equipped with the winning product and,everything built by my team and i at,outright econ now diving straight into,this there might be a few different,scenarios as to why your ads aren't,spending but regardless the reason,stands the same your ad account is not,optimized and tick tock actually doesn't,want to see you throw away any money,without getting any type of results he's,got to be an idiot to put those on,social media remember tick tock wants to,take your money as much as possible but,why would they take just 100 from you,when they can take 10 million let me,explain so what i'm saying here is they,want you to succeed they want you to go,ahead and spend a ton of money on their,platform and achieve great results and,in doing so you'll keep coming back and,you'll keep spending and if you're not,set up properly you won't get any,results thus they don't want you to keep,spending because then you're just gonna,leave the platform now with agency,accounts or accounts that i've already,spent thousands of dollars on i,typically never have this issue because,tick tock knows that i know what i'm,doing and they give me free rein to go,ahead and spend my money how i want it,we'll touch on agency accounts just a,bit later the issue of your ads not,spending typically happens on a brand,new tick tock account that hasn't,achieved any spend or results yet so yes,you're probably thinking this is all,common sense and you're probably already,wondering what you can do to set,yourself up for success and not have,this problem upon launch and here's how,you do it so much like facebook tick,tock actually has a learning phase as,well and to exit this learning phase on,a conversion campaign you have to show,tick tock that your campaign can,generate at least 50 conversions within,one week or seven days but for tick tock,to even want to spend your budget they,have to first believe that you can,actually achieve those results and hit,those metrics to exit the learning phase,and if they're not spending any of your,budget it's because they don't believe,that you can do so i'm sorry it's not,going to happen so what you need to do,first obviously if you believe that your,campaign's going to be successful is you,need to show them that you can hit those,conversion metrics on a lesser event so,what you need to do to show them that,you can actually exit the learning phase,and hit those conversion metrics is you,need to choose an easier objective first,like page views or add to carts now the,proven strategy that has worked for me,about eighty percent of the time has,simply been opening up a brand new,traffic campaign and just spending,twenty dollars on it for the following,day after you've done this the next step,is to simply go to sleep and watch your,ad account burn through twenty dollars,the next day with likely no results but,don't worry your account is still,gathering very much important data that,it can later use and it's also getting,you ready to launch that conversion,campaign the complete payment objective,which is obviously what you're looking,for now like i said this will fix your,account spending issues about eighty,percent of the time if your account,still isn't spending and yes this has,happened to me as well then again spend,another 20 the next day but this time,the conversion objective set it to add,to cart and repeat that same process,every single day just getting closer and,closer to the event you desired which in,this case is complete payment if none of,that worked for you the next alternative,that's easiest and most likely to work,is to simply open up a brand new tick,tock ad account now for the rest of the,cases it's likely due to your creatives,themselves some of these small things,that i'm about to break down right now,actually affect the algorithm and don't,ask me why the tick tock algorithm is,wildly complex and it's
After seeing the second section, I believe you have a general understanding of can you trust ads on tiktok
Continue the next third section about can you trust ads on tiktok
Affiliate Marketing + TikTok Ads Is Too Easy To Fail? (MUST WATCH)
Affiliate Marketing + TikTok Ads Is Too Easy To Fail? (MUST WATCH)
hey everyone chad here so today is an,exciting day because i'm gonna be,showing you a brand new method you can,use to make sales with affiliate,marketing now if you're in this space,i'm sure you've been told a million,times that posting tick tock videos is,the absolute best way to get traffic and,make sales and i do agree with that it's,one of the best ways to start getting,traffic for completely free but what if,instead of having to post a new tick,tock video every single day to get,traffic you can make one really good,tick tock video or have someone else,make it for you and run it as an ad for,weeks if not months while it brings you,in passive commissions every single day,like this so that's exactly what we're,gonna be doing in this video so i'm,super excited to test this method out,for you guys so without further ado,let's dive straight into it all right so,what we're going to be doing today is,we're going to be combining tick-tock,ads with affiliate marketing now for,this method we're going to be using a,very specific type of tick-tock ads and,this is going to be called tick-tock,spark ads now if you don't know what,spark ads are they're basically taking,one of your tick tock videos and turning,it into an ad so it has a super organic,feel to it and it's really not made to,look like an ad so what we're gonna do,in this video is i'm gonna show you all,the steps i'm gonna set everything up go,inside of my computer so you guys can,see exactly what to do and i'm actually,going to launch a real campaign so you,guys can see the actual results in a few,weeks from now all right so the first,step of this is you need some type of,video ad that you're going to run with,some kind of product that's going to be,linked to it right so obviously you guys,are affiliates watching this video,you're doing affiliate marketing what,product are you going to promote and how,can you make a tick tock video or find,another person's tic talk video that's,going to be a good video to promote that,product now tick tock actually has a,saying for their ad creators it's,basically says you know don't try to,create ads create tick tocks because the,secret to advertising is not to be,annoying and just sell and you know try,to get them to buy right away it's to,provide some kind of value in the ad,make it entertaining right everyone on,tiktok is there for entertainment maybe,to learn some stuff right so make the ad,like that so the best approach to this,is go on your tick tock account see what,video did best right go to the most,viewed video on your tiktok account and,honestly just use that and you just have,to make sure it has some kind of call to,action at the end so maybe you can,remake that video if you don't have a,call to action but anyways i'm going to,share my screen here and you can see,this is one of my accounts right it's a,work from homegirl account now basically,what i do is i pay a freelancer to,create all these tick tock videos for me,so this is another option you can use if,you don't have a tick tock account or,you don't want to create tick tock,videos yourself you can actually go on,fiverr type in tick tock video and,there's a bunch of freelancers that will,make your tick tock ads your tick tock,videos for you and they'll basically you,know do whatever you want on the video,so,um anyways this is the account here and,as you can see we've we have a decent,amount of videos on here we have a,decent amount of views and followers so,what i'm going to use is i'm going to,find a video that i want to use for this,ad so for example i'm going to click on,this video right here and as you can see,the hook of this video is the easiest,and highest paid online jobs and,basically,during this ad we're not selling the,product right away we're going to,provide some value to them right we're,going to hook them in,so anyways she kind of walks through you,know the different ways to you know,basically just earn an income online so,she has freelance writing right all,these different ways and then as you can,see the very end the call to action,is click the link in my bible to learn,the best work from home jobs and yes you,guessed it the product we're promoting,is a work from home jobs product right,it takes them to a quiz funnel that's my,affiliate link and that funnel,eventually goes to sell them a product,where we actually make a commission if,they buy so i think this is a good video,it has a good amount of engagement has a,good amount of views good amount of,shares so i think this would be a good,video to actually use as our ad for this,so once you find a good video you want,to use for your ad you know you,basically just want to make sure it's,already done good in organic right so i,can see this video has already gotten 51,000 views just from organic so if i run,it as an app it's probably going to do,well on there too and the second thing,is you just want to make sure it has,some kind of call to action for whatever,product you're promoting all righ
After seeing the third section, I believe you have a general understanding of can you trust ads on tiktok
Continue the next fourth section about can you trust ads on tiktok
Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
facebook ads versus tick-tock ads which,one is better i'm gonna be exposing the,exact secrets to understand if you,should be running tick-tock ads or,facebook ads how you can understand the,performance of both platforms which one,makes the most sense to test on how to,know if you can scale on either of these,platforms in the top five reasons for,you know what ways both of these,platforms are successful and what ways,you can leverage them and we're going to,be covering all of this in today's video,what's going on guys it's chase chapel,here your favorite digital marketer,welcome to my channel if you're new here,make sure to subscribe because on my,channel we go over the facebook ad,strategies tick tock ad strategies we,help e-commerce brands scale we help,local brands scale we help tons of,different brands scale all through our,actual agency and online trainings every,single year we deploy tens of millions,of dollars on the platforms like google,facebook youtube tik tok instagram and,we're spending so much money on these,platforms that we're able to truly,understand what works with these big,world-class brands and we always end up,sharing the value and showing you,exactly what you know it is that we're,learning so that way you can also,achieve success as well so without,further ado let's go ahead and jump into,the video all right so tick tock versus,facebook ads which one is better,facebook ads in 2022 formerly known as,facebook inc is now meta and it's,generated over 114 billion us dollars in,revenue yes that is billion with a b,that's 114 billion dollars all from,their ad revenue so i can definitely,assure you if there's this much money,being spent on the platform people,definitely trust facebook services to,deliver them results and not only that,but 2.91 billion monthly active users,are on facebook's products every single,month and that's a pretty incredible,number if you really think about it so,there's definitely a lot of opportunity,to reach the right audience and get,sales and over the years as you can see,the revenue has been growing pretty,dramatically and that's because,individuals and you know online,marketers understand facebook's a,powerful platform and they have access,to a lot of users information and that,really allows you to deliver the right,targeting and ads to your audience so,that way you can scale up your actual,you know online business,and we have tick-tock ads now and,they're starting to become more,important more than ever now because,they're growing at a rapid pace in fact,they're at over a billion monthly active,users already on their platform and mark,zuckerberg quite literally said tick,tock is so big as competition and,already is continuing to grow at quite a,fast rate,is what mark said and as you can see,here the tick tock users are actually,growing pretty dramatically they're,already at nearly 1.2 billion plus users,every single month that are active on,tick tock that's amazing because that,means there's a huge opportunity for you,to get results here and there's not a,lot of competition over on tick tock ads,right now and we're going to be covering,exactly the main differences and,choosing which platform you should,really go with and just to talk a little,bit more about facebook ad placements,and facebook ads in general facebook has,a lot of different placements and you,can actually target a lot of different,you know audiences and be able to show,your ads in different formats meaning,you can have single image creatives like,this ad here and carousel ads where,you're actually able to swipe through,and look at your different products this,is a different form of placement that,you can actually deliver on facebook,that allows you to get pretty incredible,results especially if you know how to,set up the right,creative,and you can also have story ads video,ads,slideshow ads we even have branded ads,here where you know they're able to,include text logos and actually do,coloring and you know actually have a,creative designer make this kind of,content there's swipe up ads there's you,know different placements right column,instagram explore there's so many,different ways to reach your audience,through facebook's products and one big,value prop here is because you're able,to create so many different types of,creative variations you can truly you,know have a full omnipresence within,your audience on facebook and no matter,if somebody's bouncing between facebook,instagram messenger you're always able,to have your ads being shown driving up,conversions and this is really,incredible too because different ads,react you know differently to,individuals people react differently and,you always want to make sure you know,the best types of creatives that make,the most sense to deliver to your,audience and facebook does a really good,job of giving you those opportunities to,have lots of different formats with your,creative and this also allows you to get,a lot more reach because you're able to,desig
After seeing the fourth section, I believe you have a general understanding of can you trust ads on tiktok
Continue the next fifth section about can you trust ads on tiktok
How to Run TikTok Ads 2022 | Grow Your Business With TikTok
How to Run TikTok Ads 2022 | Grow Your Business With TikTok
in this tick tock advertising tutorial,i'm going to show you exactly how to run,tick talk ads for business so you can,get more traffic more sales and more,customers on what is arguably one of the,greatest advertising opportunities,available right now and that's true,whether you're doing e-commerce or drop,shipping you have an online business,you're a local brick and mortar store,you're a creator who wants to grow your,influence or pretty much anything else,you can think of this is because at,least right now while tick tock ads are,still relatively new and undiscovered,you can tap into a market on one of the,fastest growing social media sites on,the world with over one billion monthly,active users and with eight new users,joining tech talk every single second,pretty much doesn't matter who you serve,you're likely to find a large portion of,them right there on the app and actually,let's talk about that for a second,because the age thing is usually the,biggest objection people have to,advertising on tick tock and that's cool,i get it after all when tick tock first,came on the scene it did appeal to a,younger demographic but that's how every,social media platform works and will,continue to do so well into the future,it starts young and then it ages up over,time i mean hey there was a time not,that long ago when facebook was only,available to college students and now,the average age of a facebook user in,the us is 40 and a half years old so yes,if your target market is gen z then tick,tock is obviously a no-brainer for your,business especially now that tick-tock,has surpassed instagram in regards to,popularity among gen z users but a,recent report by hootsuite found that a,tick tock ad could potentially reach up,to 50.3 percent of adults in the us a,total of 130 million 962 000 and 500,people that's a lot of people and tick,tock was the most popular app downloaded,in 2020 and 2021 and yes while the,majority of people do go to tech talk,for entertainment it's not all fun and,games according to tick tock's what's,next report topics related to investing,cryptocurrency and all things finance,grew 255 last year and there's also an,active and rapidly growing personal,finance community on the app and as for,whether tick-tock ads are worth your,time or not from a business perspective,consider this tick-tock is now the,number one app for driving consumer,spending beating out tinder for that,number one spot and it just keeps,growing from there last year consumer,spending on tick tock increased by 77,up to 2.3 billion dollars and the best,part of tick tock ads is that you're,able to tap into all of this market,without spending the time and energy on,a longer term organic growth strategy so,let's dive into the details on how to,make that happen now,tiktok ads operate like pretty much any,other kind of social media ad so if,you've run facebook ads or instagram ads,or google ads or youtube ads before the,whole process is going to look pretty,familiar that said there are a few key,differences when it comes to setup and,targeting and placements and designing,your overall ad for maximum,effectiveness i'm going to go through,this pretty quickly so feel free to,pause,as we go along or don't be afraid to go,back and re-watch it again as you go,through the process setting up your ads,for yourself step one is obviously to,create a tick tock advertising account,which fortunately is incredibly easy all,you need to do is go to get,started.ticktalk.com,click start now and then enter your name,and your email and your other details in,order to set up your account step 2 is,to create and install your ticktalk,pixel the way to do this is once your ad,account is set up simply go to your ads,dashboard then click on assets then,events then create pixel a pixel is,important because it enables you to,track conversions and different events,on your website not to mention then,being able to use that data to create,custom audiences on tiktok ads manager,who you can retarget in the future it,also helps to improve your tiktok ads,performance by optimizing your ads and,delivery to only be shown to those,people most likely to take action once,that's done you're pretty much ready to,get started creating your very first,campaign so click the create a campaign,button and then choose your objective if,you've run facebook ads or instagram ads,before this is going to look very,familiar and just like with facebook ads,the objective that you're going to want,to optimize for 90 of the time is,probably around conversions essentially,this is optimizing your ad in order to,get someone to take some kind of,specific action whether it's to make a,purchase or to complete an application,or to download a lead magnet to keep,things simple today though i'm just,going to choose video views give it a,name of adam's tick-tock tutorial,it's very original i'm going to leave,the split test feature off for now but,this is definitely something you're,going to want to do when you se
After seeing the fifth section, I believe you have a general understanding of can you trust ads on tiktok
Continue the next sixth section about can you trust ads on tiktok
➤ Do This To Get Your TikTok Ads To Start Spending | TikTok Ads 2022
➤ Do This To Get Your TikTok Ads To Start Spending | TikTok Ads 2022
you just set up the perfect campaign you,put your audiences together you finally,launched your ads and nothing,your ads aren't spending on tick tock,what is the problem how do you fix it,and i'm going to cover that exact,solution,what's up y'all it's chase chapel here,and it's your favorite digital marketer,where we cover tick tock ads and,facebook ad strategies and i'm going to,be showing you today exactly how you can,get your tick tock ads to start,delivering a lot of you might think that,you set up the perfect campaign did all,of the right steps but come to find out,your ads just aren't spending and you,want them to deliver so that way you can,start to get sales and i keep getting,this question through instagram and my,dms at real chase chapel where y'all are,asking why your ads aren't delivering so,without further ado let's go ahead and,jump into it alright so what you're,going to do is you're going to jump into,your tick tock ads manager and we're,going to go through and create a,campaign so that way we can make sure,you did all of the correct steps so that,way your ads can start delivering and,we're going to troubleshoot why your ads,might not be delivering so that way you,can get them to deliver and achieve,sales first thing we're going to do is,hit the create button and this is going,to create a campaign,and we're going to go ahead and,select a conversions campaign if you're,optimizing for purchases this is what,you would do and then we're going to go,ahead and hit continue and if you're,using an actual tick tock pixel you're,going to want to make sure you have one,set up because you're going to need to,make sure it's active if you have an,inactive pixel with no recent activity,that is one reason your ads might not be,delivering so first you want to make,sure you have an active,tick-tock pixel and if you use shopify,you'll use the shopify integration to,integrate that if you use another,website see if tic-tac actually allows,you to integrate so that way you can,make sure your pixel is active once your,pixel is active you want to make sure,you choose an optimization event it's,important to choose an optimization,event because this is what you're going,to be optimizing for to get results so,if you want purchases then you're going,to want to optimize for purchases now an,important play here is,sometimes people are going to recommend,you to if you're not getting delivery,they might say well rather than just,optimizing for complete payment which is,purchases you should optimize for add to,cart because you can get those events i,wouldn't follow that advice that is just,so not true if you want purchases you,need to optimize for purchases the last,thing you need is to be optimizing for,add to carts and getting that exact,thing and not actually seeing sales from,your results just because your ads might,deliver with add to carts doesn't mean,you should be doing so because you can,guarantee your ads will deliver by,choosing complete payment if you know,exactly how to create a tick tock ad,that actually converts and that will,allow you to get delivery so if you,truly do want purchases make sure to,choose complete payment because you,don't want to choose any other event if,you're already going to be optimizing,for sales,the next thing is you're going to select,the placements,and you're going to want to make sure,you're only delivering to tick-tock,because the video we're going to be,using is for the tick-tock placement,we're going to be running ads in the us,in this case so we want to make sure,we're delivering there and then we're,going to go ahead and you know leave,these two other settings on,and we're going to go ahead and leave,our targeting to 18 plus for this,specific,product service we're promoting and then,the main thing is your ads might not be,delivering due to audience size if your,audiences are way too small you might,not be seeing delivery,you want to make sure you have an,audience size that is more than at least,you know a few million people up to 10,million people that is a good audience,size 10 million plus is great 60 million,is fine we see great results with that,and get plenty of delivery that way so,you're going to want to make sure that,you don't over narrow your audience so,usually it's best just to accept the you,know initial recommendations that tic,toc gives you so that way you can get,the best results the system is getting,better by the day so highly recommend to,you know go with the actual suggestion,that they have and this is going to give,you an audience size that will allow you,to get delivery so that will rule out,not only the pixel but the audience as,well the next thing is your daily budget,so you're going to set a 20 daily budget,that's the minimum you have to spend in,order for delivery to happen,now,some of you might not be getting,delivery due to the actual ad schedule,you want to make sure your ad,runs at the scheduled start time you,might have set a later start date you,mi
After seeing the sixth section, I believe you have a general understanding of can you trust ads on tiktok
Continue the next seventh section about can you trust ads on tiktok
Why Your TikTok Ads Aren't Spending ( How to Fix it)
Why Your TikTok Ads Aren't Spending ( How to Fix it)
what's up beautiful people in this video,i'm going to talk about three things why,your ad account your tic tac ad account,is not spending number two how to get it,to spend and warm up your account number,three if none of the warm-ups or,anything that they do work what you need,to do to get that out account to spend,or what the alternatives are so if you,want to see what those things are keep,watching,what's up beautiful people it's nas here,back with another video i've been,getting a lot of questions on instagram,on facebook and emails on,linkedin i don't know everywhere that's,my ad account is not spending why is my,ad account is not like why is it not,spending it's just so annoying you're,trying to test the product or you might,already have a winner and you want to,scale it or whatever and it's just not,freaking spending it's so annoying i,know how annoying it can be to actually,want to scale something or you want to,test something and your ad account is,not spending even when you're setting it,at lowest cost in this video we're going,to go ahead and answer all those,questions but before we get started i,just wanted to throw it out there that i,have a brand new mini course on tick,tock which is going to get more detail,about tick tock ads product research for,tick tock and everything and the link,down below is completely free go ahead,and download it,you know it's an hour of anything that,you need to learn about tick tock and,running tick-tock ads so make sure you,go ahead and check it out take your time,learn about tick-tock and implement the,things that you learn from um what i,have um inside the inside the course now,that you know that let's talk about why,your ad account is not spending and this,is the case most of the time for people,that just are opening an ad account so,let's say you just went on tick tock you,open an account uh you register for a,business manager you got an ad account,and now you're setting up your ads,everything looks good your pixel is set,up correctly your store looks good,everything that they need is out there,and now you set up your ads first day,you put in a conversion you set up a,conversion ad it doesn't spend any money,second day doesn't spend any money third,four it goes on does not spend any money,maybe like five cents six cents seven,cents you've been there if you're,watching this video you know that you've,been there right and it's super annoying,and you're like okay what the hell am i,doing wrong,i've had a phone conversation with,someone that knows what they're doing in,one of the reps that actually knows what,they're doing so here's the thing with,one of the things if you're setting,something for conversion first of all,set up your all your ad accounts with,with cbo it tends to not actually spend,if it decides sometimes some ad accounts,are fine you set up your account you set,up your testing account and it starts,spending with conversion when you do,complete purchase conversion it spends,but not all the time that's the case,right so a lot of times they pick some,ad accounts that they don't want you to,basically get to conversion right away,right so you either have to let it just,sit there for seven days before it,starts actually spending and every day,is going to spend a couple cents and,eventually he's gonna spend or there's,faster way to do it so what the rep told,me is that your ad account is not,optimizing they don't know what they're,doing they don't know what to look for,so technically they don't want to spend,your money because they don't really,know uh you know what you're you're,about that's what it is your account is,not warmed up you they don't want you to,spend your money they don't want you to,spend money so basically after talking,back and forth and emailing back and,forth with a bunch of reps and agents,and all that this is what they come up,with and this is kind of like what they,got got back to me right so i was like,hey i want to know why the account is,not spending like that's a brand new,account right so i have multiple,accounts that i work with i have agency,accounts agency accounts usually i don't,have any issues with so that's not ever,a problem but i just kind of wanted to,figure out for my students for my people,to know why this is happening because,all people come in they don't you know,and their accounts are not warmed up so,a lot of accounts that i have that are,already warmed up that i've been,spending thousands of dollars on they,never had this issue but when i open a,new account that's when the issue,happens when i open a new account it,just doesn't spend so this is kind of,what they told me right um it is normal,to see delay and fluctuation activity in,the beginning period of the delivery so,don't worry our system explore new,customers basically they're saying that,they can't figure out who to find,based on the things that you're,advertising so they don't spend your,money so what they're taking the data,during this stage is used to
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