How to Advertise Tobacco Products, CBD Products, Alcohol, and Other Restricted Products Online
Best money maker here will be content marketing ,partnerships influencers and
traditional or offline media.,Hello everybody welcome to Surge. This week, we
will talk about how to market tobacco products ,and restricted products online. Now we get some
requests on this, Joe, but lately we've been ,getting a lot of requests because everybody's
remote. Everybody's trying to go a 100% ,digital. We've been talking about this for weeks
now. If I sell any kind of tobacco products ,or restricted products, how can I advertise
online? Because Facebook will not allow it. ,Google AdWords will not allow it. Most
marketplaces will not allow, what's my option?,Yeah. And it's very difficult. And
we mention tobacco, but you have CBD, ,hemp products, cannabis,
firearms. There's a huge list ,of adult sexual enhancement products. There's
a huge list of restricted categories in facial.,Which one was the last one?,Sexual enhancement products.,That's the cameraman's one's
most favorite category.,Oh perfect. This is one way you could do it
is word of mouth advertising, just like this. ,A friend telling a friend. But you can't rely on
word of mouth. And unfortunately, you have really ,just two options. It's SEO and content marketing.
Making sure that when somebody is searching for a ,product like yours, you are visible organically
on Google and you do that through an effective ,SEO strategy. That is content on a monthly basis,
implemented on your site that's targeted for these ,specific keywords. Back links to reinforce
these pages. Using anchor text to reinforce ,those specific keywords. And again, there's an
extensive strategy behind it. However, that's ,really your primary channel at this moment in
time. And then I would say that your secondary is ,influencer marketing. Again, the only tough part
about influencer marketing is the attribution. ,How really do you know if they're driving these
sales to your site? But at the end of the day, ,because you're limited, it's still an avenue that
I would say it's worth testing the waters with.,And I would add two more to that list. Joe talked
about the first two, the third one I think is ,through partnerships. There are blogging sites out
there, comparison sites out there that you could ,go out and you could just search for something and
there are a ton of websites that compare products ,or compare different companies and businesses.
You could go out there and sponsor them. You ,could rent their email lists. That's number three.
And four is a little questionable. We've done it ,before, but we've done it very carefully and
very nicely is there is such a thing called ,bridge pages when you're advertising on
Google. And when you're advertising on ,AdRoll or Facebook or Instagram or TikTok and
a bridge page, talk to us about bridge pages.,A bridge page is a page that's created to kind
of bridge your customers on these platforms that ,you're trying to advertise on with your website.
However, it does not associate itself with your ,website. For the most part, if your brand
has already been established, if your website ,is already established, you're already on let's
say Facebook's no fly list when it comes to ,running ads. But now when you're introducing a
brand new website, a landing page with a new URL, ,new brand name, again, it's going to take time
before Facebook goes and recognizes that it's not ,a product that they should be promoting or
it falls inside that restricted category ,and then it gets taken down. And then you just
repeat the process as many times as you want.,Well but I'll give you a good example about
that. Let's say that your website sells CBD ,products for pets. Anything with CBD is going to
be challenging on Facebook and on Google to get ,your ads approved. What you could do is you
could say calmpets.com. You get that domain, ,you slap a WordPress template
there, and you say, "We give tips ,on how to calm your pets." And then you would go
put a landing page there and you would create a ,new business manager and a new Facebook account.
And you say, "Well, I am calmpets.com now. I teach ,people how to calm their pets." Some of those
options, again, you can train your pet, you can ,have your pet listen to classical music. You
can have your pet, you can change the diet of ,your pet. And CBD is one of those options, but
you don't actually mention that on the website.,When you do a landing page, what you can do is
you take somebody's email and you say, "Top 10 ,secrets to calm your pet." They will come in, they
will enter their email. All Facebook sees or all ,Google sees is this website about calming pets.
But then when you start dripping emails to them, ,which Facebook doesn't see, Google doesn't see,
guess what the first suggestion is? It's CBD.,Yeah, that's another approach. And I like
that approach better because that's actually ,going to last. There's no reason for Facebook
to
Let's move on to the first section of cbd ads on tiktok
Affiliate Marketing + TikTok Ads Is Too Easy To Fail? (MUST WATCH)
Affiliate Marketing + TikTok Ads Is Too Easy To Fail? (MUST WATCH)
hey everyone chad here so today is an,exciting day because i'm gonna be,showing you a brand new method you can,use to make sales with affiliate,marketing now if you're in this space,i'm sure you've been told a million,times that posting tick tock videos is,the absolute best way to get traffic and,make sales and i do agree with that it's,one of the best ways to start getting,traffic for completely free but what if,instead of having to post a new tick,tock video every single day to get,traffic you can make one really good,tick tock video or have someone else,make it for you and run it as an ad for,weeks if not months while it brings you,in passive commissions every single day,like this so that's exactly what we're,gonna be doing in this video so i'm,super excited to test this method out,for you guys so without further ado,let's dive straight into it all right so,what we're going to be doing today is,we're going to be combining tick-tock,ads with affiliate marketing now for,this method we're going to be using a,very specific type of tick-tock ads and,this is going to be called tick-tock,spark ads now if you don't know what,spark ads are they're basically taking,one of your tick tock videos and turning,it into an ad so it has a super organic,feel to it and it's really not made to,look like an ad so what we're gonna do,in this video is i'm gonna show you all,the steps i'm gonna set everything up go,inside of my computer so you guys can,see exactly what to do and i'm actually,going to launch a real campaign so you,guys can see the actual results in a few,weeks from now all right so the first,step of this is you need some type of,video ad that you're going to run with,some kind of product that's going to be,linked to it right so obviously you guys,are affiliates watching this video,you're doing affiliate marketing what,product are you going to promote and how,can you make a tick tock video or find,another person's tic talk video that's,going to be a good video to promote that,product now tick tock actually has a,saying for their ad creators it's,basically says you know don't try to,create ads create tick tocks because the,secret to advertising is not to be,annoying and just sell and you know try,to get them to buy right away it's to,provide some kind of value in the ad,make it entertaining right everyone on,tiktok is there for entertainment maybe,to learn some stuff right so make the ad,like that so the best approach to this,is go on your tick tock account see what,video did best right go to the most,viewed video on your tiktok account and,honestly just use that and you just have,to make sure it has some kind of call to,action at the end so maybe you can,remake that video if you don't have a,call to action but anyways i'm going to,share my screen here and you can see,this is one of my accounts right it's a,work from homegirl account now basically,what i do is i pay a freelancer to,create all these tick tock videos for me,so this is another option you can use if,you don't have a tick tock account or,you don't want to create tick tock,videos yourself you can actually go on,fiverr type in tick tock video and,there's a bunch of freelancers that will,make your tick tock ads your tick tock,videos for you and they'll basically you,know do whatever you want on the video,so,um anyways this is the account here and,as you can see we've we have a decent,amount of videos on here we have a,decent amount of views and followers so,what i'm going to use is i'm going to,find a video that i want to use for this,ad so for example i'm going to click on,this video right here and as you can see,the hook of this video is the easiest,and highest paid online jobs and,basically,during this ad we're not selling the,product right away we're going to,provide some value to them right we're,going to hook them in,so anyways she kind of walks through you,know the different ways to you know,basically just earn an income online so,she has freelance writing right all,these different ways and then as you can,see the very end the call to action,is click the link in my bible to learn,the best work from home jobs and yes you,guessed it the product we're promoting,is a work from home jobs product right,it takes them to a quiz funnel that's my,affiliate link and that funnel,eventually goes to sell them a product,where we actually make a commission if,they buy so i think this is a good video,it has a good amount of engagement has a,good amount of views good amount of,shares so i think this would be a good,video to actually use as our ad for this,so once you find a good video you want,to use for your ad you know you,basically just want to make sure it's,already done good in organic right so i,can see this video has already gotten 51,000 views just from organic so if i run,it as an app it's probably going to do,well on there too and the second thing,is you just want to make sure it has,some kind of call to action for whatever,product you're promoting all righ
After seeing the first section, I believe you have a general understanding of cbd ads on tiktok
Continue the next second section about cbd ads on tiktok
TikTok Marketing for Cannabis, it can be done!
TikTok Marketing for Cannabis, it can be done!
okay,we're excited too michael,let's give it a few moments for everyone,to log in here,this,all right well happy thursday everyone,and welcome to the media gel podcast,where we cover the latest marketing,trends and strategies that are most,effective in growing your cannabis,dispensary delivery service or brand,mediagel connects brands and retailers,with cannabis consumers through our ad,network of mainstream publishers,mobile apps games and tv,we help cannabis companies advertise,advertise through paid search seo and,programmatic display advertising to,drive,awareness foot traffic and e-commerce,sales,i'm your host guillermo bravo and today,we'll be discussing tick tock marketing,for cannabis,i'm super excited to introduce elizabeth,udell with friends of friends agency to,today's podcast,elizabeth has been a social media,manager for 10 years in a ton of,different industries including cannabis,entertainment,food solar and e-commerce,for the last two years she's taught,content marketing and social media,management at san diego state university,to help people navigate the digital,landscape,welcome to the show elizabeth,hey everyone,so happy to be here thank you so much,for having me,yeah happy to have you excited to learn,about tick tock and how businesses can,leverage it for,um you know for growing their,exposure,um before we embark on our tick tock and,reels journey today i wanted to touch,base on my philosophies for social media,and cannabis businesses,there's no doubt that it's difficult to,promote cannabis brands and retail shops,on social right accounts get shut down,sometimes for no you know real missteps,and we know paid social is not an option,yet,but that doesn't mean that there's no,value for your cannabis business on,these platforms,so today we're going to walk through you,know video strategies on tick tock with,elizabeth with the focus on engagement,and connection with your audiences you,know it's all about building trust and,relationships while having fun,yeah so you'll see some excellent,examples and results uh you know as we,walk through some of the canvas,industry's most successful tick tock,accounts,you know social media can be viewed as a,marketing channel that,shapes and influences the customer,experience and deepens relationships,with your audiences which in turn you,know helps the power of performance for,your business,uh a strong ban brand identity can bring,in customers it is impactful to your,business and it drives intangible assets,like brand equity on your balance sheet,so we had a lot to cover today elizabeth,well let's start from the top you tell,me tell me a little bit about your,background in marketing and what drew,you to the cannabis industry,oh yeah,a lot to cover um hey everyone,um,so,i have been out in l.a for eight years i,came here to work in music live events,so i worked with insomniac,and,i was always a consumer you know so i,was doing like social media for all,these brands under insomniac but i was,also living in la i was a medical,patient,and i saw the potential of marketing to,like some degree with these dispensaries,and i would go to all these shops and,i'd be like hey,let me do your instagram for a hundred,bucks a week you know because my mind,i'm like well if i get ten you know a,thousand you know,um,and it just like wasn't happening you,know like marketing wasn't a thing this,is 2015 2016. um it get rated tomorrow,they don't know where the money's going,they just didn't see the appeal so i,linked up with a distro and um an agency,that serviced a lot of different states,like one of them was maine's like that,was really cool back then to kind of,learn what other states were doing,um,and i would do this like,um,social media campaigns like to like as,much as i could to like,you know like i said at the time it was,just like really hard um but then in,2018 when we flipped,i immediately joined med men um because,they were,doing everything i wanted to do we had,billboards we had ad campaigns and i,went to school for marketing i was ready,to just take it to the next level so i,went and i started their social media,and it was just it was insane we were,creating so much content we were,spending so much money,um,but,i felt like it was a boot camp i came in,doing social i left doing all web,digital influencers you know we launched,a magazine,so since then i've just been at so many,different brands,just helping out because,all cannabis companies kind of know by,now what kind of marketing to do,so it's just all about helping out,injecting that wisdom,um and it's just been incredible,and that's really what drew me to,cannabis just being able to do all the,marketing that i know how to do and,taking it to this industry that i'm,really passionate about and in the,meantime,really,become a better marketer because you,have to learn all these organic channels,um and tick tock is one of them,yeah yeah i mean we know the charitables,with cannabis right it's,yeah we talked about it uh your
After seeing the second section, I believe you have a general understanding of cbd ads on tiktok
Continue the next third section about cbd ads on tiktok
CBD Marketing 101 | Boost Your CBD Business
CBD Marketing 101 | Boost Your CBD Business
hello friends I am excited today because,we're going to talk about a fun subject,marketing I believe that as you start,your CBD business one of the most,important things that you need to focus,on is what you're going to do in the,marketing side of your business and,there's nobody better to learn from than,my son our chief marketing officer and,our partner with joy organics and so,Jared I'm glad you're here today to talk,about some fun things that's really yeah,we we sometimes laugh that we've got the,two funnest jobs because marketing and,sales are the two funnest parts of the,company and then you know my poor,brother he has operations and there's,not much fun happening over there and of,course your mother she's got a fun job,too so anyhow let's talk about you know,basically marketing 101 the very basics,of what people need to be thinking about,what they need to know as they're,starting their cvd business many of,these people are just getting started,others have started and you know now,we're looking for ideas on marketing so,you know when you think about this topic,what comes to your mind what's important,yeah the first thing that comes to my,mind and I just read this the other day,is that marketing is all about finding,the voice of your customer and you know,in order to do that you have to first,understand who you're targeting you know,what ages are you targeting what,demographic you know what are some other,interests that they have because so much,of what we do in marketing today is,targeting specific segments you know,we've moved well beyond just mass,marketing where you throw up a billboard,or a TV ad you took your marketing,everybody you can really dial in on a,specific segment of people and that's,what you want to do first is you want to,really determine who we're on a market,ooh and then the second question that,you have to ask yourself is where are,these people right now you know how can,I get,for them is it and ratting a certain,website that they visit is an email,blast is it you know PPC or something,else but those are really the two core,fundamental questions that I would you,know ask myself if I were studying,business today you know it's it's,interesting when we started we were kind,of a one-size-fits-all company you know,we weren't real clear on who we wanted,to target because a lot of this data,just wasn't available and now as I look,at the the evolvement of the industry I,think it is even more important than,ever to get real clear on what you're,wanting to do kind of what your,specialty is going to be I saw that we,had a new customer came in today from,the golf business and I was thinking you,know somebody could just focus on you,know golf pro shops and that golf niche,and you know we've got you know somebody,as you know that focuses on one segment,of the sports market and the gentleman,in that area it is true the people who,are very clear on who they want to,target you know they can then begin to,build all their messaging around that,and make sure they're where these people,are absolutely I mean you know it's it's,it's a mistake that most people make,because they think have to go after,everybody in order to may have a,successful business but you're exactly,right,I mean our number one I would label,partner targets what I think is a very,very small there is no segment in the,market and it just goes to show you it's,not about mass marketing to everybody,it's about finding that core voice for,your target market you know I think one,of the companies in the industry that's,done this really good is for you and you,know they have definitely targeted the,women I mean if you're a man you're,pretty much feeling like you're on the,outside there but they're doing great,just targeting that women you know that,that market you have any thoughts on,that excitement we both read their,emails on it's so true and it's funny,you know they just sent us an email the,other day and it was like the subject,line was so uncomfortable for a man I,was like I'm not even gonna open that,because it was it's clearly you know,they they have honed in on who they want,and that's what you want to do we even,talked to chief marketing officer of a,very fast great brand the other day and,he said you know so much of marketing,strategy is determining what you want to,say no to and that's exactly what,they've done Lauria has said no to men,and in doing so women feel like you're,talking to me you understand me,so that's what they've done a really,nice job with that and so you know put,yourself in the position of somebody,who's just starting the CBD business or,maybe they started one and they've not,gotten real clear on this what advice,would you give them on how they can kind,of figure out what is their niche or,what could their area special TV yeah I,would start by really looking at,yourself insane what skills do I bring,to the market and where are my interests,you know I had a conversation just a,couple weeks ago with a with a gentle
After seeing the third section, I believe you have a general understanding of cbd ads on tiktok
Continue the next fourth section about cbd ads on tiktok
WHY YOU SHOULD SELL TIKTOK ADS AS A SERVICE IN 2022 INSTEAD OF FACEBOOK
WHY YOU SHOULD SELL TIKTOK ADS AS A SERVICE IN 2022 INSTEAD OF FACEBOOK
hey are you an agency owner uh who's,been in the game selling facebook ad for,the last six months 12 months or even uh,over a year right i know a lot of our,customers have been in the game for at,least two years or more,but uh you have yet to hit that at that,moment where you're like yes right,like oh my god this is working this is,the business that will actually change,my life,not just my life but also the uh,the life of the people that i love if,you have yet to have that moment and i,personally believe that that moment,happens when you're you can confidently,and repeatedly add an extra 50 grand,every few months to your monthly,recurring revenue,if you have yet to be able to do that,it's probably because facebook has been, you right the results are much,harder to achieve now right and a lot of,the brands especially this video will,really be uh for people who are selling,to e-commerce right,e-commerce if you've been selling to,e-commerce uh founders right store,owners you've probably gotten that,friction right there is a kind of like,um not resentment but it's much harder,to actually sell them on facebook ad,it's like you're not just need to sell,them on the,service but you also have to sell them,on trusting facebook again okay,so a lot of our customers have been do,sell a lot of facebook ad so the point,of me making this video is because i,want to actually be able to help our,customers see results much faster okay,and the only way to do that is by,selling something that the market is,actually screaming for okay,and one of the mechanisms that,is currently you know trending and a lot,of founders are literally jumping on it,like crazy,is tick tock,advertising okay,so uh if you're interested in learning,how you can uh implement tick tock ads,and uh how you can literally change your,life then please keep watching this,video okay so i'll just jump on my,screen and then show you so i made this,video a few days ago right titled don't,sell facebook ad as a service in 2022,okay and the whole reason behind making,this video was to simply let people know,uh agencies or anyone who's currently,selling facebook ad that as much as,facebook is an amazing mechanism to,deliver results to your customers,it's not the best in the vehicle to be,using to get rich fast okay,and um you know you get a lot of people,telling you or people trying to sell you,stuff and telling you that oh if you,want to get rich quick then this is not,for you but,i think that that's because,the whole reason behind building a,business is so that you can achieve,freedom right but nobody starts a,business because they want to achieve,freedom,in 50 years right like i don't want to,be driving porsches when i'm 60 right,i want to drive porsches this summer,okay so,whenever i'm i'm i'm thinking about,growing whenever i'm setting goals,whenever i'm thinking about my customer,wins i'm not thinking in,you know of course it's a great to,extend your time horizon and think long,term but when it comes to winning i,promise you you don't have to wait,a decade before you can make a few,millions right,but anyway so um and you know another,thing is that this video got 500 views,uh in less than 505 days right most of,our you know the average video gets a,few hundred views um so you know the,fact that this got you know over 500,people to watch it means that there is,that there is a problem right so,as an entrepreneur you know i have to,solve the problem right so,uh what i've decided to do okay and i,made this i built this solution the the,main reason why i wanted to build a,solution is because,as a service provider,the thing that i care the most or the,thing that i care the most about is,customer results okay and if my,customers aren't seeing results then i,need to change something or i need to,introduce something new right so um you,know our headline is we make it,unreasonable for people not to add an,extra 50 grand per month so,um sometimes you know in order for us to,actually help you get there we need to,stop you from selling that the,market doesn't actually want okay so,uh for those who didn't see the video,i'd suggest you watch it it's an amazing,30 minutes and i think a lot of people,liked it right,um we got 32 likes nobody disliked it so,that's good,that's a new one by the way can you,please drop a like on this video or,subscribe please please please please,and uh yeah let's just get these videos,more views okay so check this out the,reason why let me just summarize a bit,from what i covered in the video right,so um,the reason why facebook is you know the,it's much harder to get results for your,customers is because with all the,attribution issues with all the tracking,stuff coming up um you can make you you,have a hard time making data driven,decisions and if you can't make it,data-driven decisions,you can't really predictably get the,right outcomes consistently right so,that makes it a bit more of a shittier,platform okay it's still better than a,lot of platforms
After seeing the fourth section, I believe you have a general understanding of cbd ads on tiktok
Continue the next fifth section about cbd ads on tiktok
How to Do Cannabis Marketing in 2021?
How to Do Cannabis Marketing in 2021?
foreign,even though most cannabis related,products are completely legal in the U.S,and more States follow suit with,marijuana every year marketing these,products online can still be a challenge,however if you take the time to learn,the ropes successfully marketing,cannabis online is going to bring you,huge returns,let's address some basic questions first,can you Market cannabis products online,it's complicated is it legal the answer,is yes kind of if by cannabis you mean,the completely legal version of CBD then,yes you can market and sell those,cannabis products online provided that,you follow all relevant state laws,however if we're talking about the real,deal actual marijuana which is not,completely legal in all 50 states then,no as long as the federal government,continues to categorize cannabis as a,schedule one drug any dispensaries that,ship it through conventional means for,example USPS UPS or FedEx will become,drug traffickers not so great for the,resume in-state delivery of marijuana is,a different story in states where the,drug is legal but again don't use the,aforementioned carriers and make sure an,attorney reviews your operation before,proceeding you can mark Market cannabis,related products online but as I,mentioned at the beginning one of our,clients has discovered that certain,products they sell are popular among,cannabis Growers hence my newfound,interest in cannabis marketing one of,the first things I learned from speaking,with them is that yes it's perfectly,legal to sell these kinds of products to,cannabis Growers Distributors and,sellers and yet their legal counsel,advised them to include language in,their terms of service that reminds,buyers what the law says they can and,cannot do with these products again I'm,not an attorney so I recommend you speak,to one before proceeding to ensure you,stay on the right side of the law,with all of those considerations out of,the way let's now talk about the kinds,of marketing strategies that work best,for cannabis companies online number one,prioritize organic traffic it may be,your only option paid search is usually,an obvious channel for e-commerce,companies to invest in unfortunately,it's not the best option if you intend,on targeting a lot of popular cannabis,related products Google categorizes,cannabis as a dangerous product under,the subcategory recreational drugs which,it defines as quote ads for substances,that alter mental state for the purpose,of recreation or otherwise induce highs,end quote it specifically mentions,marijuana as one of these drugs and even,those that provide legal highs so CBD,derived from Cannabis is out but hemp,derived CBD is fine as long as you don't,mention cannabis in your ads therefore,if you're trying to sell products for,the recreational use of cannabis in,other words pipe papers bongs Etc you're,out of luck with Google ads for all,intents and purposes the same goes for,YouTube which is owned by Google while,it's loosened up on allowing weed,related content over the years if your,videos push the boundaries regarding,illegal activities expect YouTube to,take action and even if you play it,straight with your videos you can't link,to your website in the description if,you sell products that are marketed for,growing cultivating or Distributing,cannabis obviously ads for these,products are a no-go too Facebook isn't,a fan of marijuana either you definitely,can't run ads for your cannabis products,on this platform you can try to start,pages around marijuana but expect,Facebook to take those down pretty,quickly unless you make a lifestyle page,about more General topics and only post,about marijuana occasionally my guess is,that you'll eventually attract the wrong,kind of attention from Facebook that may,not always be the case but this kind of,volatility makes the social media giant,a poor choice for cannabis companies,looking for Reliable marketing rois,so the name of the game is cannabis SEO,a term that is grown in popularity as,more and more companies realize they'll,need to focus mainly on organic traffic,to find new customers online but before,you go pursuing SEO for your cannabis,products be sure to check with your,hosting provider to make sure they don't,have any rules against talking about the,drug on sites they support it's becoming,less and less common these days but I'd,suggest you double check before adding,cannabis and marijuana all over your,eCommerce website otherwise you could,find out the hard way that your provider,will pull hosting for selling these,products otherwise the trick of cannabis,SEO is that it's pretty much the same as,the traditional version don't you just,love branding though as such you'll need,to do your keyword research and then,create relevant service product pages,and blog posts around them fortunately,the Cannabis industry has come such a,long way that there are plenty of,websites out there already generating,plenty of traffic use competitor,analysis to see what's working for their,S
After seeing the fifth section, I believe you have a general understanding of cbd ads on tiktok
Continue the next sixth section about cbd ads on tiktok
Running Paid CBD Ads on Various Networks
Running Paid CBD Ads on Various Networks
today i thought it would be good to talk,about,cbd ads for all networks so we're,talking about facebook and instagram,google native ads display ads snapchat,twitter,uh tick tock all that good stuff whether,you're a cbd business owner,or you're you're a marketer and you're,trying to run cbd ads or you're,you could be thinking about getting into,the cbd business one of the things that,cbd,is a booming industry right now right,it's on fire it's a multi-billion,dollar industry it's growing every year,okay and one of the challenges that,you're going to face,in this industry is advertising there,are industry-specific networks you know,for cannabis,which have been set up which you can use,as a,as an advertising tool but they're very,they're not trafficked right,there's not a lot of traffic on them,they're very expensive because cbd,businesses don't have a lot of other,options but basically and,if you know what you're doing and you,figure it out you can advertise your,products on,any network but what i'm talking about,specifically is direct,ads just like you'd see for any other,product,right so if you're advertising you know,compliant products whatever,clothes fashion i'm talking about,advertising cbd products in exactly the,same way,and doing it consistently and doing it,compliantly,what we really really focus on and we,specialize in,is running compliant advertising for the,cbd industry,obviously as marketers it's our job to,solve problems,is our job to identify issues,problems that people are having and,finding solutions for that,one of the problems that we identified,three or four years ago was,that this huge cbd industry was having,enormous problems,advertising their products on,traditional networks and so,we identified that problem and we,started to develop solutions for that,problem,the thing with cbd and advertising on,these networks is that you have to,just keep trying and it's hard when you,keep failing so every time you fail,you need to identify the reason you,failed and then,scratch that off and then try again and,obviously there are,protocols that you can follow we've,developed a lot of protocols,and when it comes to advertising cbd,products on,let's say take google for example every,network is different,they all have different things that you,can and cannot do,or can and cannot say can and cannot,show,right and and it all comes down to a,couple of things,uh basically and one is the the website,or landing page you're driving the,traffic to,the sales copy and creative that you're,you're displaying on your network for,your ad,the actual products that you're running,in your advertisement these,things change the dynamic of of the ad,so many businesses out there just give,up right so there's some of the some of,the largest uh,cbd companies on the planet have,completely given up advertising let's,say for example on facebook they're just,like yeah,can't do it and if they do do it they,get their ads up for two weeks three,weeks,and the ads go up and you know a week,later the whole ad account is disabled,and,you're back to square one because you,can get ads approved that's not hard,you can get ads approved for a certain,amount of time what's hard,is having your ads consistently run on,any network for cbd and also having,those ads,being able to scale those ads because,the first step is just figuring out,how to run the ads right and that's fine,but the other thing is that,once you do that how are you going to,optimize them how are you going to scale,them,how are you going to create a paid media,ecosystem across all networks that find,your perfect audience and follow them,everywhere and make sure that,your cbd brand is the brand of choice,and your target audience become the,brand advocates of,right so like i only buy this product,because it's the best,and because you see them everywhere,right not only is part of the challenge,first getting the ads uh up there and,getting them,consistent and reliable and scalable,it's also you know it's also having the,knowledge of advertising,in this industry understanding the,personas that you're selling to,understanding the buyer's journey,and understanding how to create that,ecosystem across all networks,so no matter where your audience go your,ads follow,the appropriate ads follow if you're in,marketing you're trying to solve this,problem for,for people in the cbd industry the only,thing that you,you likely care about is can i run the,ads is it possible,and the answer is yes the best tips and,advice that i possibly can,and many of you probably know you can't,drive traffic to your cbd website right,because the ad networks uh use an,algorithm that scans,the products and understands that this,is non-compliant industry,and you know that's how your ads don't,get uh,approved right so a lot of people,obviously figured that out and they,create,landing pages which are unfortunately,a lot of the time have no products on,them you can show your products,you can yes create a landing page bu
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How To Do Marketing The Right Way In 2023
How To Do Marketing The Right Way In 2023
I'd much rather have a piece of content,go viral on Tick Tock today than have,Good Morning America mention it it's not,even close where people get screwed up,is they think these platforms skew Young,when they don't the amount of,consumption on Tick Tock for example,from 30 to 55 is staggering you know,when every time we in this organization,and every organization that looks like,yours and mine puts up how many,Impressions the article gets nobody,believes the slide that says that we got,three billion impressions,nobody believes that I don't believe,anybody's comms plan here would be the,same if this was their family business,and their livelihood required it and,that's how I do comms marketing I do it,as if my business requires it because,they do because I own all my own,businesses and I'm petrified to lose is,the traditional press release dead you,know what what do you think on that,topic about how we get our news and,stories out there,I don't love thinking about things as,dead because there's probably some,people right now still getting around,the world on a horse,um but I do like to think about things,in our is the value they are against the,time and resources energy and monies we,spend,it's inconceivable to me and I'm seeing,I'm seeing on my screen a lot of the,back of the heads uh I'd be thrilled if,you guys turned around and waved I'd,love to see the faces,um in fact guys let's just do that,everyone turn your chairs face the,camera I can be the voice let's switch,thank you Gary I like this,it's much more real so when I see all,these beautiful faces it's inconceivable,to me,inconceivable that,um that anybody here thinks a press,release is,extraordinarily effective in 2023,right it's a nice to have,but the person that should be doing the,press release,you know maybe it's eight seconds of a,senior person to just quadruple check,but that should be the intern's job,thank you we got a lot of interesting,faces around the room so not asking you,to write our business plan although,maybe I am right what do you think we,should be looking for so opportunities,that you think a Communications Group,such as ours is there something we're,ignoring like if you were building,you've already built it but your comms,team like what might it look like,well I think you know and maybe the team,now that I'm seeing the faces maybe you,can head not or shake your head or,thumbs up like first,let's let's put it this way how much do,does the comms team think that who,they're trying to reach is more B2B than,B to C would you argue it's more B to b,or more B to C,Shaq what do you think so let's go hands,up for b2c in the room,this is mostly a b2c room yeah so the,most the focus of this corporate group,is b2c right so if it's B to C like you,can imagine how the the press release,immediately makes me smile as a,conversation if we're b2c,um if it's B to C all of b2c consumption,is moving by the nanosecond to social,media or connective TV right so you know,when you think of that or podcasting,like everything everything is still the,same truth it's audio written word and,video it's the distribution that's,changed on all of us,everybody here would much rather get a,top all top 10 podcasts to mention,whenever you want the world to know then,top 10 Z100 Morning Zoo drive like the,world's changed,and so we have to change with it I'd,much rather have a piece of content go,viral on Tick Tock today than have Good,Morning America mention it it's not even,close,if I'm trying to get Mass awareness,where people get screwed up is they,think these platforms skew Young when,they don't,the amount of consumption on Tick Tock,for example from 30 to 55 is staggering,actual consumption not potential reach,grps Impressions all these things that,people trade on they're not real you,know when every time we in this,organization and every organization that,looks like yours and mine puts up how,many Impressions the article gets nobody,believes the slide that says that we got,three billion impressions,nobody believes that that's why,everyone's smiling you didn't get to be,a billion Impressions you did some, math around the websites that,mentioned it and decided that was going,to justify it I don't believe anybody's,comms plan here would be the same if,this was their family business and their,livelihood,required it and that's how I do comms,marketing I do it as if my business,requires it because they do because I,own all my own businesses and I'm,petrified to lose and so I don't buy,into yesterday I focus on today the,problem of with businesses of scale is,they think today is the future,the only times there's meetings where,people say things like yeah yeah like,you know tick tock's emerging we'll get,to that when it's you know next year or,the year like what what it is the actual,thing,and so as a comms team more creative,output,against the incredible amounts of,stories that this organization has to,tell,and you have incredible,dining wine,you know emotional stories u
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