How To Create High Converting TikTok Ad Creatives (FREE COURSE)
tick tock ads are starting to become,really popular in the digital marketing,community and it only makes sense as to,why so many brands are literally,switching over from facebook ads,snapchat ads youtube ads and literally,going to tick-tock because there's so,many conversions happening on the,platform and with all of that attention,gives you lots of opportunities to be,able to get sales with tick tock and,that's exactly what we're going to be,covering but most brands and businesses,are missing this one key mistake that,they continuously make and i want to be,able to show you exactly what you can do,to be able to get high converting tick,tock ads,what's up y'all it's chase chapel here,your favorite digital marketer and we,literally cover content online and help,some of the biggest brands and creators,in the world that you know and follow be,able to generate successful results,using facebook ads and tick talk ads and,even google ads online,and we literally have hundreds of,students taking our online trainings and,programs where we have 600 plus six and,seven figure earners who have literally,taken our trainings and been able to,scale their actual brand or business,using these platforms and by the way if,you haven't already make sure to like,and subscribe because it truly does help,the algorithm so let's go ahead and get,into this video,all right so we're going to be covering,high converting tick tock ads and we've,literally spent 600 000,on tick tock through testing this far in,the last 90 days on the platform and,literally all of our insights in today's,video are recommendations we're making,purely based off of data none of our,personal opinion is in this video it's,100 backed by the actual science and,data that we see with the testing that,we're actually doing on tick-tock with,our platform and being able to,understand what makes the most sense for,our clients business and being able to,generate them results and through that,we're able to identify what tick-tock,ads are really converting best and be,able to give those insights to you so,that way you can be successful as well,you can quite literally see that the 600,000 that we've spent in this amount of,time has literally generated over 147,million impressions 2 million clicks and,we're literally getting cost per clicks,of 30 cents a click these days that is,far and few between on other platforms,so you can definitely see the,opportunities that you have on tick tock,alone so let's go ahead and go through,some of the ads that actually don't work,on tick tock and what we're seeing so,these are just some examples of tick,tock ads that don't work there's a,common misconception that people have,it's that they're running facebook ads,they're getting good results and then,they want to use the similar content,that they have there on tik-tok because,they think it's just copy and paste and,to be honest with you it's not like that,using images or gifs on your actual,tik-tok ads are not going to increase,your conversions if anything it's,actually going to decrease your,conversion rates and actually raise your,overall cost per cpm,and you know you don't want your actual,tick tocks to look like ads and a big,motto that ticktock has is make tick,tocks not ads and that's the main,premise here you don't want to be,creating content that looks like this,where you have these overlays or these,big call outs of the you know specific,offer and like red you know these red,circles here or having you know the,branding on the side of this those types,of ads just don't work on tick tock,people scroll right past those you want,the content to look native you want it,to feel like user generated content in,fact i'm actually going to be covering,ways you can get ugc later in this video,but specifically right here you want to,make sure to avoid you know templated,content even some of the biggest brands,in the world have fault prone to this,where they actually you know use the,branding and they use these basic videos,and while they get engagements they're,not really resulting in conversions so,if you're really looking to drive actual,sales and increase your actual,conversion rate and get more people to,actually convert from seeing your videos,and feel that they're actually a part of,the brand then you're going to want to,create tick-tock ads that are actually,native on the platform and have these,key conversion metrics driven behind,them and so these are just some examples,of tick-tock ads that do convert you,want to focus on actual vertical video,and fast cut you know jump cut videos,that are you know no longer than one to,three seconds per clip maybe,six seconds at the absolute most we're,actually clipping throughout the video,so that way you can keep people's,attention throughout the actual tick,tock tick tock is very fast-paced and,you want to keep that you know flow,going so people stay engaged and this,allows you to deliver way more,information about your product or,service in a much s
Let's move on to the first section of example tiktok ads
Best TikTok Ad/Brand Campaigns You Should Know
Best TikTok Ad/Brand Campaigns You Should Know
hey everyone welcome back to filmora mvp,youtube channel today we will introduce,you to top 10 tick tock ads tick tock,brand campaigns examples worth looking,at,then let's get started,netflix wins with user generated content,netflix is the second most followed,brand on tick tock it has a massive pool,of original content such as interviews,with actors humorous skits and video,clips from the latest shows,averagely three posts per day gain over,1 million followers monthly their user,generated content has worked very well,the hashtag what's your power ar branded,effect got used by over 112 000 people,it is likely the most significant amount,of ugc for any brand on tick tock so far,elf cosmetics sets trends with tick tock,live,cosmetic brand elf is a front runner in,the best beauty brands on successful,tick tock campaign examples it is one of,the first beauty brands to market,through tiktok the beauty brand recently,created an nft collection that promotes,cryptocurrency and the group launched,its twitch channel,amazon track sales through tick tock,ambassadors,amazon is the third most hashtag,challenge brand on tick tock they,recognize influencers potential which is,why they partnered with over 40 micro,and mega influencers in a single amazon,fashion campaign as one of the best,tiktok campaign ideas to carry their,hashtag pajamajam challenge to the next,level,gymshark sets the bar for fitness on,tiktok as an early adopter,the brand posts high quality videos,consistently and has a good,understanding of its audience's desire,it shares workout videos motivational,content and a solid mix of memes which,have helped them earn over 3.3 million,fans on tick tock,marc jacobs perfects tick-tock duets,marc jacobs mastered the art of,tick-tock duets and tick-tock brand,campaigns and propelled it to be one of,the most followed brands on tick-tock,the company launched branded hashtag,challenges in the form of tick-tock,adverts and each time the tock duet,feature is utilized their hashtag,perfect as i am campaign which,constituted duets with ricky thompson,and other three influencers in summer,2020 end it with 10.4 billion views the,challenge aimed at encouraging self-love,celebrating pride and individuality,three massive tick-tock influencers jojo,siwa bretman rock and ricky thompson,were featured,over 13.7 billion views and more than 2,000 ugc accumulated from their campaigns,duncan warms up to gen z with charlie,dimigio,duncan is undoubtedly one of the best,food brands on tiktok it has more than,21 million likes and over 3 million,followers its popularity with gen z on,tick tock comes from their endorsement,with tick tock star charlie demilio in a,smart move a long-term sponsorship with,charlie solidified their influence since,she was already a proud duncan patron,duncan beverages appeared in over 120 of,her tick tocks mostly unsponsored,products,flighthouse is a content powerhouse,the most followed brand account on tick,tock is flighthouse running one of the,successful tick tock campaigns it has,over 30 million followers and it,specializes in producing viral social,media content especially on tick tock,videos from this brand have more likes,than any other branded account ranking,it fourth amongst the most linked,accounts on tick tock for comparison,flighthouse has over 1 billion more,likes than michael lee a tick tock star,with 50 million followers so far,flighthouse has produced 4 300 tick,tocks a greater content volume than any,other brand on the app,readable bolsters brand awareness with,suspenseful footage,red bull is one of the largest branded,content producers with over 2,60 videos which is much higher than,charlie dimiglio and addison ray its,consistent unique and humorous content,helped the brand receive around 1.2,million likes on tick tock every month,they share a hilarious flop for every,terrifying trick,the trick has far been effective at,ensuring their audiences still has,attention for them,blue diamond almonds shows brand it's,not too late to try tiktok blue diamond,almonds brand hasn't been presented on,tiktok till june 2021 this time they,launched an enticing food challenge that,highlighted their new line of spicy,almonds after partnering with three food,influencers the hashtag 28 extremes,challenge got promoted the sponsored,video with food creator at colin creates,received 322 likes and over 10.1 million,views thus becoming his most viewed,video ever so far it has received over,11.6 billion views,dick's sporting goods makes a game time,decision with tick-tock ad features,dick's sporting goods does not have the,most considerable tick-tock presence as,it only has around 42 100 followers,until they launched their first branded,hashtag challenge hashtag new fit felin,involved six influencers and inspired,1136 pieces of ugc it came to pass,without using any branded effects they,utilized tic tock's branded effect,option during their second campaign,welcome back the campaign had,accumulated 7020 ugc despite being
After seeing the first section, I believe you have a general understanding of example tiktok ads
Continue the next second section about example tiktok ads
Free TikTok Ads Course - How To Create Viral TikTok Ads (TikTok for Business)
Free TikTok Ads Course - How To Create Viral TikTok Ads (TikTok for Business)
so look making your first viral Tick,Tock ad in today's social media,landscape is one of the very first steps,you need in order to get your brand off,the ground and running but there's one,big issue nobody knows how to do it,properly you see after landing in the,top 10 of all ads on Tick Tock multiple,times for our clients I've learned that,there's specific do's and don'ts to,making your ad go viral and completely,changing the trajectory of your brand so,in today's video I'm covering the exact,steps on how to create a viral ad for,your brand showing examples of how to,actually format these ads in what ways,to make your ads go viral on tick tock,on top of this free course I'm giving,away a thousand dollars cash to one,lucky subscriber if this video gets a,thousand likes so make sure to comment,your biggest takeaway from this video to,enter the win now let's get into it now,we're going to be covering how to create,viral Tick Tock ads we've spent over a,million dollars on testing thus far just,in the last 90 days and we have over 48,active ad accounts that we're running,currently and all of our advice is based,on data not personal opinion and because,we have access to these 48 Adat accounts,we're able to pull all these insights to,be able to show you exactly what works,with Tick Tock ads and in fact we're a,tick tock agency partner as well as,every ad account we're managing is,spinning on average roughly twenty five,thousand dollars so the first thing,we're going to be getting into is what,ads do not convert specifically you,don't want to have ads that are only,using images or gifs this will,definitely decrease conversion rates,number two is making Tick Tock native,videos not ads this is something you do,want to do because if you create an ad,like video that is very obviously an ad,it's not going to blend in with the feed,as well on Tick Tock people are going to,scroll by it the whole appeal of tick,tock is from the genuineness of the feed,it feels raw it feels authentic and,people are more likely to buy because of,this because there's not a bunch of,filler or overly marketing slogans and,phrases being thrown at them so you want,to make sure that the videos are,authentic and are native to the platform,number three is having no focus on the,product will lead to confusion sometimes,people take this way overboard and,create a video that is like a routine,Style video and it only shows the,product about two to three seconds out,of the entire 30 second clip and they,run that as an ad thinking that because,they're showing their morning routine,that maybe that specific product,placement will lead to sales a lot of,times it's just brand awareness and not,every single person is going to make it,to that point in the video where they,see that product and if there's not a,specific call to action which is number,four people aren't going to know that,you're actually selling the product so,they might not likely visit the website,you want to be very clear make sure the,product is being you know talked about,throughout the entire video so it's very,focused in so people know that they can,actually buy it and so what Tick Tock,ads do convert so we have a list of,videos that we're going to be going,through here and number one is making,sure all of the videos that you create,for tick tock ads are vertical video you,don't want to put landscape you don't,want to put Square Style videos that,works on Facebook and Instagram but not,Tick Tock number two is you don't want,your video to drag on Tick Tock is a,very fast-paced platform people looking,at more videos than ever on Tick Tock,compared to other platforms like YouTube,and Instagram and Snapchat Tick Tock has,a higher view video volume because more,people are watching the videos not only,that but they're staying on the platform,longer because they like short form,content so you want to make sure it's,very engaging and what I mean by fast,jump cut style content is every three,seconds you have a clip where it,transitions where you're at one angle,here it clips and you go to the very,next angle and continue the sentence or,continue the next tip or touch point,this is very engaging for the audience,because it keeps them in the loop and it,allows them to you know take in more,information without having to wait on,the full video to play through the third,one is keeping the content raw and,authentic speaking genuinely into the,camera going over exactly what it is,that you're promoting so that way people,can actually understand what you're,talking about and number four which is,super important we know these lift the,conversion rates if you apply these you,want to make sure that you have not only,music voice overlays but text overlays,and what I mean by each of these is,having music in the background very,subtly not overly taking the video where,you can't hear them or it's distracting,you want to make sure there's just a,small engagement of you know the sound,in the background that plays ni
After seeing the second section, I believe you have a general understanding of example tiktok ads
Continue the next third section about example tiktok ads
How I Create TikTok Ad Creatives For Dropshipping With LIVE Examples
How I Create TikTok Ad Creatives For Dropshipping With LIVE Examples
tick tock ads has become pretty popular,in the drop shipping community but a lot,of people are struggling with one thing,and that is actually figuring out what,sort of tick tock creatives to use to,actually run ads so in this video i'm,gonna hop into my computer i'll explain,to you guys the exact structure we,currently use for our tik-tok ads as far,as the creatives go and then also show,you some really good creatives that i,would suggest you guys sort of try to,mimic the overall topic though is going,to be tick-tock ad creatives now before,we get into it be sure to leave a like,if this video does get 500 likes i asked,for 300 last time and we blew through,that in like a day so if we do 500 i'll,post another tick tock video next week,and it's going to be i don't really know,exactly maybe i'll get into how to scale,tick tock ads if you guys want to drop,suggestions be sure to do that in the,comment section below and then if you,guys also want to follow me on instagram,i'll have a little banner down here,other than that though we're just going,to get straight into it so we're going,to get into my computer i'll explain to,you guys the sort of creatives we use,how we create them and all that stuff,and then i'll show you guys some really,good creatives i'll include some of mine,that we've actually used to run and,scale products and all that stuff so,without further ado let's just get into,my computer all right we're now in my,computer and before i actually get into,showing you guys some of the creatives,i've used and scaled products with and,then showing you the different types of,creatives on tik tok and kind of like,how we go through and find content i,want to explain to you guys what works,what doesn't work and sort of like how,we structure our creatives like an exact,strategy and blueprint that we use,across the board also if you guys do,need extra help with your drop shipping,store and this q4 and everything like,that i'll leave a link in the,description where you guys can actually,book a free call with my team to,actually ask them questions they'll help,you out with anything you pretty much,need again the calls are free so if you,want to sign up for one link in the,description but now that's out of the,way let's get into tick tock ad,creatives first things first what does,not work with tick tock ad creatives the,facebook dropship style creatives,definitely do not work well on tiktok,the reason for this they look too much,like ads so when you're running ads on,tick tock you want to make the creatives,look very native like i said tick tock,enjoys native content when people are,scrolling through their feed they're not,looking to look at an ad they're looking,to just watch another tick tock and if,it hooks them if there's a cool product,in the video they buy the product that's,kind of how it works that's how you get,good click-through rates that's how you,crush it on tick-tock ads high,production videos also don't work,usually they just look too out of place,if you go to the tick tock creative,center you'll see a lot of the videos,are not high production they're actually,lower quality videos and look like,someone just ordered the product and,filmed it real quick like it wasn't a,crazy thought out video now something,else that really doesn't work and we've,tried this is having a video with a lot,of blank space on the top or bottom now,what i mean by this is if the video is a,square video and then you have black,banners on top and bottom we tried,running a video like that the video was,amazing but the ad overall just,performed horribly and we came to the,conclusion that it was because it did,not look well it did not flow well on,people's tik tok feed they'd much rather,see a video of someone just reviewing,the product or something like that,rather than a product that looks super,high production it actually looks like,an ad that stuff really does not work on,tick tock which is actually kind of nice,because when i'm running facebook ads it,takes me a while to actually get,creatives because i'm not the one that,can create them so i have a video team,that actually edits them all together,and does that so it again takes a little,bit of time but with tick tock ads the,stuff that works is stuff you and myself,and anyone can go in and create it's not,like we need to have crazy editing,software or anything like that so what,works with tick tock creatives native,content works extremely well what i mean,by native content is essentially content,on the platform that flows that looks,like just any other video on the app if,you're scrolling through tik-tok you,really won't be able to distinguish the,ads from the normal videos that's how it,should be so that works another thing,that works really well to get more in,depth is people simply just getting the,product and seeing how it works like oh,i just got this product let's see how it,works that's something that works very,well on tick-tock it's one of the style,videos we run ac
After seeing the third section, I believe you have a general understanding of example tiktok ads
Continue the next fourth section about example tiktok ads
TikTok Ads Tutorial: Complete Ads Guide for TikTok
TikTok Ads Tutorial: Complete Ads Guide for TikTok
move over Facebook because Tick Tock ads,are the newest golden ticket to making,sales so if you guys are wanting to,learn how to run Tick Tock ads for,Shopify or maybe you have a Drop,Shipping business today I'm going to,teach you how to run Tick Tock ads,effectively if you guys are new thank,you for joining me today this is an,official Shopify Channel this channel is,built for small business owners with big,plans so if you are just starting your,business or you're looking to scale it,this is the place to be stick till the,end of this video because I've got a,tick tock ad strategy that literally,only industry professionals know these,are tips that are coming straight from,the people that work at Tick Tock so I'm,going to be sharing those with you guys,today this Tech talk ad tutorial is,going to be perfect for beginners so if,you guys are a beginner make sure that,you are sticking around and you're going,to learn everything that you're going to,need to know so let's hop into it,foreign,you guys are in good hands today because,I've got all the tips I got all the,tricks for you and I actually work,directly with media buyers that are,experts in the e-commerce space and I,also sit in on weekly meetings with,advisors that literally work at Tick,Tock today we're just gonna do one big,knowledge transfer and I'm going to,teach you everything that I know so that,you guys can make your Tick Tock ads a,success alright let's not waste any more,time let's hop into it,okay so if you've never seen The Tick,Tock ads manager here's what it's going,to look like so let's start by getting,you set up here first things first,you're going to want to make a pixel and,you're going to want to set this up on,your Ecommerce site,so if you're not familiar what the pixel,does is it tracks important actions that,your customers are taking like if,someone's adding something to their cart,for example now the reason that we need,the tick tock pixel is because you're,going to need the data that it's,collecting to create retargeting ads so,that you can Target very specific people,so for example let's say The Tick Tock,pixel tracks all the people that visit,your website you can later retarget,website visitors with another ad that,gives them a coupon code and then maybe,they'll finally decide to make that,purchase,so to install a tick tock pixel click,assets and then click event,click manage under the website pixel,click create pixel and then name it your,Shopify store name so Shopify has,actually made it really easy to install,this piece of code with one click so,what you're going to do is you're going,to click this button right here,and then hit connect with Shopify,okay cool that's done now we're going to,hit next,and now let's go over to shopify's App,Store and make sure that we actually,have the tick tock app installed this,app is literally just called Tick Tock,and then the app is just buy Tick Tock,Inc okay so Tick Tock Inc,and then you're going to add the sales,channel here like this after that you're,going to connect your Shopify account to,your Tick Tock and you're good make sure,that you have the right ads manager,account selected here then hit connect,select the pixel that we've just made,together a minute ago just like this and,then hit connect,select your Target locations depending,on where in the world you're selling to,you're going to also want to add a,payment method and then when you go back,to tick tock you can click this button,right here that confirms that you have,set the pixel up in Shopify,after this the Shopify pixel will show,up you also want to make sure that,you're setting up your conversion,tracking so we're going to go into the,create events page and then from here,you can create events using two,different tracking methods you've got,URL keywords or web elements okay so we,have click events so click events are,going to count every time someone clicks,on a specific element on your website so,this could be like adding something to,cart or submitting a form and buttons,and links are also going to be tracked,with click events then we have URL,events okay URL events count user visits,to specific pages so like you might want,to track when people view a specific,product page for example so all that,being said I'm going to show you how to,create a click event,select the appropriate event type for,this URL event okay so under advanced,settings you have the option to name,this event okay so give it a name and,then you're also going to input a,currency so that you can track how well,your ads are doing in dollars and cents,you know we want to see how much money,our ads are bringing in our respective,currencies so make sure you're filling,that in and then fill in the unique,keywords from the URL of the page that,you want to track,okay so what you're going to do let's,say for example you had like,bluepants.com id123,slash purchase you would enter purchase,if you need to add additional keywords,to this event you're going to click
After seeing the fourth section, I believe you have a general understanding of example tiktok ads
Continue the next fifth section about example tiktok ads
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d
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How I Create VIRAL Video ads from TikTok (EASY!)
How I Create VIRAL Video ads from TikTok (EASY!)
no that's not what we're doing here,today,today is about viral tick-tock,and utilizing the viral videos from,tik-tok to run as good compelling ads,ads that is shareable likable,viral by going to tick-tock to get ideas,now this,is a new technique that i've been,utilizing and i wanted to be able to,share with you how you can actually,utilize tick-tock,without the fancy or weird dancing i,don't know about you but those kind of,movements,make me really uncomfortable but i'm,going to be showing you how you can be,able to use tick-tock,without the silly moves without the the,the all the fancy production without any,of that,you're gonna be able to see why by the,end of this video there's,just so much opportunity on tick tock,right now not by posting the videos,but by getting ideas and creatives from,tik tok,and how you can extract that and utilize,that in your market,even if you could be in a serious market,even if you could be in,plastic surgery you could be in real,estate by the end of this video you're,going to be able to see how you can,utilize tick-tock,to get one of the best most compelling,viral video ideas,that can be utilized in your ads and i'm,gonna be showing you behind the scenes,to a coaching call that i did to show,you how you two,will be able to do that,one of the things to give you guys a,glimpse before i even begin,is basically add creatives creating ads,that's more interesting,more engaging um and one hack,that i have been utilizing to create,more effective,and engaging ads is basically this one,of the things that i've been doing is,i have been going on tick tock to see,different,music videos that is viral so what does,that mean it means that i would go on,tick tock,to look at videos that's being served to,me on my,for you page okay the for you page is,like the instagram explorer page it's,like the facebook watch,it's the the algorithm feeding you what,they think,you would be interested in what i would,recommend if you're not active on tick,tock,just follow a bunch of people in your,market in industry and,because of that tick tock will start to,see what it is that you like,and they'll try to serve you more of the,stuff based on what they think you like,one thing that i realized made it good,is that it gives us,a framework to see what,is converting and what works and you,will see,that on tick tock there are a lot of,people in serious markets,plastic surgeons chiropractors,that is crushing it on tick-tock not by,doing,stupid dance moves but by creating,content,that is relevant to their market but,my my goal for you guys here is to help,you,walk away from today's session with,one great ad utilizing the framework,that i'm literally using right now based,on,like literally how i spent my day today,okay so choose your character is where,you know it's got a lot of different,themes to it it could be like different,different bartenders different work from,home moms,different ways to wear your mask but the,theme of it,and based on the song it sounds like you,know choose your character so,the market that i'm in it's like you,know choose your marketing guru right,choose your,the style that that resonates with you,okay so this is something that i've been,working on,a lot which is basically not not about,creating videos on tick tock,but rather use utilizing tick-tock,music and themes that is,proven to be viral and shareable and,engaging,and utilizing that as an ad,so how can i connect it to my offer so,if the video is,on choose your guru types i'm gonna,think about what's the story because,that this video is gonna be posted on,facebook when people are scrolling,this is what stops the school this is a,great scroll stopper,but on its own it's not gonna make money,so how can it make money it can make,money,if we can link it with the offer well so,how can we,link this to the offer by having a story,so imagine if somebody is scrolling on,facebook,and they're scrolling scrolling,scrolling and all of a sudden they see,that ad,which is this 15 second choose your guru,video so,it's a great pattern interrupt they're,watching this video,they're engaged but it doesn't mean,anything so now what i need to do next,is to think about what's the right up,and what's the story that connects to,this hook,so for example if the hook is having,different type of gurus,the story would be ultimately there are,a lot of different,teachers and gurus and marketers out,there with different personality types,and you gotta find a method that,resonates with who you are your,personality,and double down on that okay so so that,could be the story,right we all have our own unique way,that could be polarizing,that could be eccentric that could be,weird that could be funny,so that's a story right many different,type of guru types and,i would love to be able to help you tell,that story,that angle in a unique way that,fits your character and if you would,love to be able to do this,in a way that is authentic that is true,to you,then right offer call to
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Tiktok advertising examples - Beast by Dre, Bugles and the Uffizi Gallery.
Tiktok advertising examples - Beast by Dre, Bugles and the Uffizi Gallery.
welcome,to advertisers watching ads my name is,tom allenton,i'm the founder of automatedcreative and,this is a weekly show,where brands watch other brands ads and,have a discussion about them to decide,who wins out of the week and this week,is pretty special,it's a tick tock special we're going to,be discussing work from,beats by dre bugles and the affinity,gallery,and the show is brought to you in,partnership with the conscious,advertising network so please go and,check those guys out,so let's meet this week's guests,hi i'm arjun bose i am head of culture,and experience at general news for,europe australasia,hi i'm sunny i'm the social and content,planning lead at printer required uk,hello my name is richard norton,co-founder of,bristol creative technologist tiny giant,fantastic guys thanks so much for,joining right,so first up naught we have your advert,can you give the audience a bit of,context,around this ads but what i put on the,table is,basically some content from the offici,gallery,in florence nails hair hips heels,ass fat lips real purse full big,bills i'm a big,y'all five four three twos i'm a one, girl what did that girl just say,girl,so richard why did you share that ad,with us coming from the sort of place,where,my own business comes from the idea of,trying to get people to do something,pioneering,to do things that are unexpected to me,what i love about it is the fact that,you know there's this what,what would possibly be a crusty fussy,dusty art gallery,albeit with all this amazing art and,they've come into this social media,arena,where some might think well what are,they doing there why are they in that,and they've taken all the kind of,qualities of what tiktok can offer,in terms of obviously the music and the,way you can edit it and in effect,they've taken all those great pieces of,art and they've turned them into kind of,little,micro stories that kind of feel very,resonant and very modern today,sonny what was your take on that did you,think that,it was just right,as richard says attract a younger,audience or they're being disrespectful,i feel like it's such a nice blend of,old and new,and when you look at like who they're,trying to attract,you know the the younger gen z years,like this is exactly the way,they consume content and i think it's uh,i think it's brilliant yeah i love it,how about you arjun do you do you think,this is a large sprawling marketing,organization or do you think,some gentleman's got their hands on the,uh on the tick tock account run around,the gallery and just done it and asked,for permission afterwards,probably the latter tom but i think i,have to say you know what it makes you,smile and i think what's what's,interesting is,is that it's so unexpected clearly,they've given the keys of their account,to some,hyper creative young gen zer who,understands tick tock,um i guess my question here will be,what is the objective is it going to,make me more interested in renaissance,art,is it going to make me think about you,know those artists from the time of,michelangelo raphael and my going to,suddenly,develop a deep interest in it is it,going to make me want to come to,florence and,check out the uffizi gallery i don't,know i think they've done a banksy,on their own art they've sort of used it,and yeah they have,and i think they know they've done that,and they're cool with it arjun you are,next can you please,give us some context around your tick,tock,sure um so so this tick tock is,beats by dr dre's debut on tick tock,it's their first ever campaign,and for that they uh they jumped into,tiktok for the first time,um using the creation you know building,on the creation of a new,music video by by the singer called,ashniko,and that really plays up the beats daisy,challenge,and it's a very recent campaign it goes,a lot it went live on,saturday 11th of july and what's nice,about it is that it invites the tiktok,community's participation,over a four week period that's tied into,separate challenges,that essentially ties into the launch of,four different colors,of beats's new i think it's called power,beats pro headphones,so there's a blue there's a yellow,there's a pink and a red,i'm teaming up with beats to make a,kick-ass colorful video from my new song,daisy,it's going to feature all the new,beautiful powerbeats pro summer colors,as well as some of your pretty faces so,if you,want to be in my video check out the,challenge and be sure to show me your,true colors,so arjun tell us why you chose that,video so for me it's really pushing the,limits of traditional marketing,uh and creating a campaign that has,impact,um it's it's clearly you know it's it's,phased,because it's using these separate,challenges and it's and it's using i,i believe what is two of their most sort,of premium,offerings one is the hashtag challenge,which allows brands to directly engage,the ticktock community and,tap ugc as well as what is called top,view which,is a i think it's a full screen 60,second immersive ad,t
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