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Tik Tok Ads Real Time Launch + Scale (Day 1 Breakdown)

in this video we're going to break down,exactly a real-time overview of,tick-tock ads being launched and scaled,for a business if you're new to this,channel we talk about tick-tock ads,e-commerce drop shipping pretty much,everything in that space so if that's,something that you're interested in make,sure you hit the like button subscribe,to the channel also we have a,full-fledged a to z tick tock ads,mastery program linked in the,description it has been producing a,crazy amount of results for the people,hopping in as well as everything that,you're going to see in this video today,it's pretty much a 20x of what you know,you're watching in this video and you're,about to learn okay so right now you can,clearly see i'm in the ticktock ads,manager for this brand that i'm working,with just a quick preface right this,brand is going,uh through button click for their cpa as,their goal they're not using complete,payment so that's just take that with a,grain of salt but overall this strategy,is going to work super well,for the your brand you're running or,your drop shipping store so we're going,to go ahead and break it down already to,let you guys know this is what i,scheduled today,the ads are just starting to run and,we're going to see you know how they,perform but this is a strategy that i've,done across multiple brands and spent,you know hundreds of thousands even,millions of dollars on tick tock doing,this exact strategy right no one's going,to share this with you you know without,joining your course like i said i do,have a a to z program but,i'd rather just share a pretty fair,amount of what i'm doing just so you,guys can get a better understanding so,we can go ahead and look at kind of what,was working previously so we launched,different ads for this brand different,ad groups you know if you watched any of,my other videos you guys know i like,this to test one creative at a time one,by one,and you can see that a lot of times we,can figure out what is the top,performing created so you we can see,here that you know these creatives spent,a ton more than the other ones and we've,kind of narrowed down to our two top,performing creatives now i'm always,testing right i'm always testing new,creatives in this you know ad testing uh,campaign that we have here,so basically we found this winner right,it was this b26 one,and the targeting is super broad i'm not,testing interest just letting the,creative drive the traffic,and we can see here that this gave us,the best cpa anything under two dollars,is really good you know for this brand,and uh yeah so everything under two,hours is great so we found these two are,our best performers so what do we know,now and guys i'm showing you that you,real time what i set up today i'll break,down more results actually for you if,you want to see this,uh from a daily aspect or even a weekly,about how i'm optimizing and different,strategies like that so you know if you,want to see that drop a comment and i'll,happily make more videos like this if it,helps you,so we found those two creatives like i,said that b26 one and the c review so,what i do is i'll take the b26 which is,that winning creative that we had,it's going to load up here and you can,see here that these these are all,you know ad set budgets with cost cap,each of them at 200,on a daily budget and you know i started,off from the recommended click so,how i found this cost cap was say if i,edit this ad group here,and i go through gonna show you exactly,what i'm doing,and they have the optimization event at,button click,i'm gonna scroll down us targeting,broad 25 plus just because the reason,why i have 25 plus is that's like the,highest converting for this type of,product that you know this business is,selling we'll scroll down to,uh day parting i have it from 9 a.m all,the way to about 1,30ish a.m,and uh we don't really want to run from,these hours,so cost cap obviously now it's down to a,1.36 but we would adopt this cost cap,normally if you have previous data on,your ad account you want to adopt this,cost cap if you don't just pick a cost,cap that you think would you know be,right for your ad groups to spend,and guys that's the setup for each ad,group and we would duplicate this one ad,right everything the exact same a bunch,of times and have 20 different ad groups,uh with all these different bids all,being,incremented by one cent,and then we can go from there so,normally i you can go down or up but i,want i decided to go up on on these uh,ad groups,each with a a cent increment and what's,crazy is no one like no one's gonna show,you this like i'm telling you no one on,youtube or wherever you go it's gonna,it's gonna show you this sauce so uh,make sure you know you join the program,if you wanna have more information like,this like more in-depth information,that's linked in the you know in the,description as well as you know we have,private group as well you can check out,but besides the point we can go in here,and open one of these yo

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Let's move on to the first section of how long can tiktok ads be

➤ Do This To Get Your TikTok Ads To Start Spending | TikTok Ads 2022

you just set up the perfect campaign you,put your audiences together you finally,launched your ads and nothing,your ads aren't spending on tick tock,what is the problem how do you fix it,and i'm going to cover that exact,solution,what's up y'all it's chase chapel here,and it's your favorite digital marketer,where we cover tick tock ads and,facebook ad strategies and i'm going to,be showing you today exactly how you can,get your tick tock ads to start,delivering a lot of you might think that,you set up the perfect campaign did all,of the right steps but come to find out,your ads just aren't spending and you,want them to deliver so that way you can,start to get sales and i keep getting,this question through instagram and my,dms at real chase chapel where y'all are,asking why your ads aren't delivering so,without further ado let's go ahead and,jump into it alright so what you're,going to do is you're going to jump into,your tick tock ads manager and we're,going to go through and create a,campaign so that way we can make sure,you did all of the correct steps so that,way your ads can start delivering and,we're going to troubleshoot why your ads,might not be delivering so that way you,can get them to deliver and achieve,sales first thing we're going to do is,hit the create button and this is going,to create a campaign,and we're going to go ahead and,select a conversions campaign if you're,optimizing for purchases this is what,you would do and then we're going to go,ahead and hit continue and if you're,using an actual tick tock pixel you're,going to want to make sure you have one,set up because you're going to need to,make sure it's active if you have an,inactive pixel with no recent activity,that is one reason your ads might not be,delivering so first you want to make,sure you have an active,tick-tock pixel and if you use shopify,you'll use the shopify integration to,integrate that if you use another,website see if tic-tac actually allows,you to integrate so that way you can,make sure your pixel is active once your,pixel is active you want to make sure,you choose an optimization event it's,important to choose an optimization,event because this is what you're going,to be optimizing for to get results so,if you want purchases then you're going,to want to optimize for purchases now an,important play here is,sometimes people are going to recommend,you to if you're not getting delivery,they might say well rather than just,optimizing for complete payment which is,purchases you should optimize for add to,cart because you can get those events i,wouldn't follow that advice that is just,so not true if you want purchases you,need to optimize for purchases the last,thing you need is to be optimizing for,add to carts and getting that exact,thing and not actually seeing sales from,your results just because your ads might,deliver with add to carts doesn't mean,you should be doing so because you can,guarantee your ads will deliver by,choosing complete payment if you know,exactly how to create a tick tock ad,that actually converts and that will,allow you to get delivery so if you,truly do want purchases make sure to,choose complete payment because you,don't want to choose any other event if,you're already going to be optimizing,for sales,the next thing is you're going to select,the placements,and you're going to want to make sure,you're only delivering to tick-tock,because the video we're going to be,using is for the tick-tock placement,we're going to be running ads in the us,in this case so we want to make sure,we're delivering there and then we're,going to go ahead and you know leave,these two other settings on,and we're going to go ahead and leave,our targeting to 18 plus for this,specific,product service we're promoting and then,the main thing is your ads might not be,delivering due to audience size if your,audiences are way too small you might,not be seeing delivery,you want to make sure you have an,audience size that is more than at least,you know a few million people up to 10,million people that is a good audience,size 10 million plus is great 60 million,is fine we see great results with that,and get plenty of delivery that way so,you're going to want to make sure that,you don't over narrow your audience so,usually it's best just to accept the you,know initial recommendations that tic,toc gives you so that way you can get,the best results the system is getting,better by the day so highly recommend to,you know go with the actual suggestion,that they have and this is going to give,you an audience size that will allow you,to get delivery so that will rule out,not only the pixel but the audience as,well the next thing is your daily budget,so you're going to set a 20 daily budget,that's the minimum you have to spend in,order for delivery to happen,now,some of you might not be getting,delivery due to the actual ad schedule,you want to make sure your ad,runs at the scheduled start time you,might have set a later start date you,mi

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Continue the next second section about how long can tiktok ads be

How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

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$4,000+ spent & 0 Sales with TikTok Ads (DO THIS TO FIX RESULTS)

we helped take one of our students,shopify stores from spending 4 000 and,getting no sales at all before working,with us to being able to literally hop,on two calls and average 15 sales a day,from their tick tock ads and they,literally changed everything and were,completely mind blown that even after,spending all that money and seeing no,results that there could be just a few,tweaks that are backed by data that have,allowed them to up their actual sales,volume and average 15 sales a day from,their tick tock ads and be profitable,and these are the formulas that allow us,to actually achieve results and we go,through the exact data driven strategies,on how to actually implement this so,that way you can actually see success as,well everything we do is based off data,and the last thing we want to do is put,in our own personal opinion because we,want to remove all emotions and only,focus on the analytics and insights that,tell the truth in fact we've been doing,this exact strategy and been reading and,analyzing analytics across hundreds of,ad accounts over the last seven years,and have generated over a billion,dollars in sales for our clients because,of this and in today's video we're gonna,look at a live example of one of our,students and actually break down how,they were actually spending four,thousand dollars and seeing no results,at all on tick tock and having been,frustrated to being able to actually,start working with us and seeing cells,literally within a few days of actually,trying out these actual strategies and,implementing the process so make sure,you like this video subscribe because it,really does help the algorithm and we do,try to put a lot of effort into these,videos so that way you can find value so,let's get into the actual live call,aaron,chase how are you hey how are you,i'm great i want to thank you man for,the first time i finally got some,traction uh behind my ads and got you to,thank for that so,boom it's all a work in progress,amazing i love it i love it i just,wanted to give you a,quick you know update on what's going on,and wonder what what are next steps,right,so i finally got this conversion ad,running and campaign running and it's,it's it's doing pretty good i mean,from where i came from to where i am now,it's like night and day,oh that's amazing,yeah cool all right so yeah let's take a,look yeah this is exciting,i would uh first step unrelated tick,tock ads,have you downloaded zoom,i do i have of course i do,it's so weird because i feel like it i,think it's pulling into your browser,all right um yeah that'd be good because,the quality like drops it by like four,or five times the amount it's kind of,weird all right so these are complete,payments,yes,all right it's really blurry on my end,um,i can't even see these numbers are you,able to zoom in a little bit,okay yeah that's a little bit better,they're starting to come through oh wow,okay yeah cool great yeah you're,definitely getting sales yeah greatness,awesome yeah huge progress i mean you,were spending a ton and getting nowhere,for a while you have no idea man i was,hearing it from the higher ups that they,were about to pull the plug on me but uh,um,i'm back in the game,but my really my question is is,you know my my cpa is high right because,i'm spending you know i'm spending some,some cash to get get these acquisitions,sure sure,let's backtrack so what changed between,the settings that we were going over and,like now with the new launch so um you,know i ran the add to cart campaign,which i think helped the algorithm,figure out who who my people are right,okay,um good but even that initially wasn't,spending so you had me staircase some of,the spend which worked um and then i,switched over to a this conversion,campaign,um and,spent you know i spent some money for a,budget for each of those ad groups um,but it worked so,that's awesome and and really cool but,we know what point do i start scaling,down or do i say hey screw let's go the,other direction and scale up,okay got it and what about the audiences,were you always targeting female,yeah i mean so i i've played around with,uh female and male but you know the,brand sku is female that's just the,nature of it which is fine um but i,would be willing to test um,males as well you know i have some,creative that sort of tries to speak to,to the male consumer,but in terms of putting money behind it,i just quite haven't done it yet,okay and are all these have the same,creative,no,really yeah i've got listen i got,different i got plenty i got plenty oh,okay interesting let's see here and so,what i noticed for example this ad um,where it's just let's make a sparkling,mint lemonade very simple um,i i had some old creative of similar,that i took and repurposed,so it makes for the perfect addition to,any drink or mocktail enjoy,i mean just simple simple stuff and it,works very simple yeah,so this one's getting a high cost per,click low lower cpm,these face value metrics are very,average if you

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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)

in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe

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Do THIS Before Your Start Running Ads On TikTok!

I recently found myself repeating the,same thing over and over to current,clients as we are expending over to tick,tock as a major ad platform within our,client pool so I'm always repeating the,clients why it's important to have a,full warm-up phase dedicated to warming,up the tick tock pixel because look,reality is most of people going on Tick,Tock right now are not using Tick Tock,as a first platform they've been in the,industry for quite a while and they've,advertised on Facebook and they kind of,Forgotten what time what it was to get,started with Facebook back then so in,today's short and sweet video I want to,talk about why the tick tock pixel,warm-up phase is very important and how,do you want to structure this phase,before you really start running your,Tick Tock ads my name is Justin and I'm,the founder of voicemail media and,e-commerce marketing agency specializing,in elevating thriving Brands by,simplifying e-commerce growth,foreign,so to get straight into it I'll do an,analogy that I I really love telling our,clients so when you first start riding a,bike when you're very young right if you,threw a kid on a bike without any,training wheels there's a very small,chance that they might succeed but,honestly the odds are against them,they're most likely going to be failing,because they have no practice about how,to grasp The Handlebar how to really,pedal the right way how to balance their,weights Etc if we compare that to a,pixel when you first start running ads,the pixel aka the ad platform does not,have any data whatsoever about your,audience so they don't really know who,to go after they don't really know what,this person looks like what they like,what they don't like so they try and,kind of pull everybody around and,chances are they'll fail so the reason,we're doing a pixel warm-up phase is,that when you first make a new pixel,this pixel is empty does not have any,data I've made a video in the past where,what might happen if you start running,ads off the bat and try and go for,purchases as a conversions campaign the,usual outcome of that is that your ads,simply won't spend it so Tick Tock won't,spend anything on your ads because it's,simply too much confused to know what,you want the algorithm to do with this,ad spend which is why you want to start,with a pixel warm-up phase to really,educate the platform about who are your,buyers where do they fit within the,algorithm again where can the algorithm,best find them and you do so by a,gradual warm-up phase so I'm gonna put,on screen right now a screenshot of the,structure we've been following in order,to warm up our clients pixels correctly,so this whole warm-up phase would take,depending on your budget anywhere from,two to four weeks to really get your,pixel warm enough for you to start,running purchases conversions campaign,so for the first week again let's keep,in mind tick docks CBO minimum daily,budget is 50 so you'll want to start,running ads for traffic or video views,and in do so for about seven days just,the first to tell the algorithm hey,those are the type of people that are,most interested in our video type,doesn't mean they're taking action just,means they're showing some signs of,Interest by either liking commenting or,interacting with your videos once this,is done then you switch to the second,phase of your warm-up phase so for the,following seven days which you actually,start for the first time with a,conversion campaign so you'll usually go,with a bit more of a top of funnel event,so that could be add to cart as an,example and your only goal at this stage,is to get 50 conversions within seven,days so for you to get 50 at the carts,within seven days again depending on,your products aov means that you need to,spend a certain level on the platform,for most people the daily minimum budget,of fifty dollars is gonna be enough to,achieve these 50 conversions assuming,you have a good conversion rate on the,website so once you're done and once you,actually have these 50 attributed,conversions then it's a bit of a,conflicting advice online and it'll,depend on the clients honestly that,we're doing this with but either you can,directly switch to a purchase event,right there and already essentially,starts running some conversions,campaigns for purchases or you could go,one step further and actually start,optimizing for initiate checkout for,another seven days so you extend your,warm-up phase by another week and then,once you get 50 initiated checkouts,within that week then you get to 50,purchases I'm actually going to,recommend for the most of you to,actually do this phase where you're,going with traffic or video view,campaigns for seven days then week two,you're going without the cards week,three you're doing initiate checkout in,week four you're actually starting with,your purchases campaigns and again the,sole reason is think of this like a,waterfall or taking somebody and we're,slowly teaching the algorithm we're,slowly removing the training wh

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How much do TikTok Ads Cost?

right how much does a successful Tick,Tock ad campaign cost well we're going,to dive into my screen here I'm going to,share with you guys one particular,campaign that has been working,phenomenally well for one of our Tick,Tock clients we actually generated 51,book calls so one thing to understand is,that this account is for a book called,funnel this is the main kpis sales are,just part of the process we obviously,are want to add optimize for sales but,book calls is what we're going after,here so I'm just going to quickly talk,about this because you know it's a,question of how much do I need to spend,on Tick Tock right that's the answer,that you want is how much should I spend,on take that home how much do I need in,terms of budget to be able to make Tick,Tock work for my brand and that's,actually going to depend right and I,know that's not the best answer right,it's a cop-out answer is oh it depends,but in reality that's that's what it is,right so what type of offer do you have,is it an e-commerce offer do you have a,high ticket offer such as this one that,I'm displaying right here is for a high,ticket offer okay uh is your offer local,right so there are different things,there are different kpis different,objectives that will let's say give you,Clarity in terms of the budget and how,to budget for these campaigns so one is,not going to be the right answer to,every single offer on Tick Tock so I can,only speak of maybe from our experience,what has been let's say the a driver for,success in terms of this Tick Tock,campaign and maybe how much was spent,but you should really do an analysis of,you know what your numbers are and I,think that's the better answer for for,this is what are your numbers what's,your average order value would your,customer lifetime value what is your,minimal cost per acquisition that you,can get right that you need to get by,right so like if you're over twenty,dollars GPA and you're losing money then,what's the point right so you need to,really understand uh your numbers before,you can answer that question so you know,I can quickly share with you guys here I,mean this is six sales for example 22,900 in Revenue but these are sales that,are hired on the higher ticket side,and this is 51 calls right so obviously,from the 51 calls six sales took place,you know we're getting leads for 21,right so like for other people like 20,leads may not be uh profitable right,that may not be ideal uh they would need,to get three dollar leads five dollar,leads which is possible with Tick Tock,but you can see here the spend is six,thousand two hundred and twenty three,dollars that's how much it took for us,to actually get this to work right this,is the lifetime hey guys before we,continue with the video I quickly do,want to take a second to talk about,today's video sponsor which is me more,specifically The Tick Tock ads,masterclass that I put together now a,lot of you already know this but Tick,Tock ads are the hottest thing in,advertising right now and rightfully so,I would kind of compare them to say,Facebook ads in 2015 2016. they're not,good so I put together this master class,which is designed to bring anyone up to,speed and set them up for success with,Tick Tock ads and right now you can take,advantage of our special internet,inductory launch pricing and get the,master class at a massive discount if,you are interested check the link in the,description below and with that let's,jump back into the video if you look at,last seven days for example right so,last seven days we spent 730 dollars we,got seven book calls the kpi is you know,uh less than 200 cost per call so in,this particular case this we're hitting,that kpi but there's no sales this last,seven days right that's expected when,you look at last 14 days,take a look at this here right there you,go so 19 calls 100 you know eleven,dollars cost per call so it still it,took two thousand dollars uh for us to,get that and there's still no sales here,the sales took place uh actually last,month in August right so go here you'll,be able to see how much is spent for,example in August this is where the,sales page so right now in September,there still haven't been any sales,because it is there is a sales cycle so,that's another thing you want to,consider it's not so much as like all,right how much do I spend before I can,get results those things will come with,different testing that you do right is,your creative grade good enough to get,you those initial results right if,you're an Ecom right so I'll break it,down this way you're in e-commerce right,now you have this product you sell it,for forty dollars well you need to,advertise it and sell it on Tick Tock,you need to get 15 CPA right so if you,start a campaign at twenty dollars a day,let's say okay and you and we have,reality you want to do maybe for,multiple campaigns at a time right and,you know on the ad set level you can set,it the minimum is 20 a day on Tick Tock,so let's say you do four campaigns 20 a,

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