right how much does a successful Tick,Tock ad campaign cost well we're going,to dive into my screen here I'm going to,share with you guys one particular,campaign that has been working,phenomenally well for one of our Tick,Tock clients we actually generated 51,book calls so one thing to understand is,that this account is for a book called,funnel this is the main kpis sales are,just part of the process we obviously,are want to add optimize for sales but,book calls is what we're going after,here so I'm just going to quickly talk,about this because you know it's a,question of how much do I need to spend,on Tick Tock right that's the answer,that you want is how much should I spend,on take that home how much do I need in,terms of budget to be able to make Tick,Tock work for my brand and that's,actually going to depend right and I,know that's not the best answer right,it's a cop-out answer is oh it depends,but in reality that's that's what it is,right so what type of offer do you have,is it an e-commerce offer do you have a,high ticket offer such as this one that,I'm displaying right here is for a high,ticket offer okay uh is your offer local,right so there are different things,there are different kpis different,objectives that will let's say give you,Clarity in terms of the budget and how,to budget for these campaigns so one is,not going to be the right answer to,every single offer on Tick Tock so I can,only speak of maybe from our experience,what has been let's say the a driver for,success in terms of this Tick Tock,campaign and maybe how much was spent,but you should really do an analysis of,you know what your numbers are and I,think that's the better answer for for,this is what are your numbers what's,your average order value would your,customer lifetime value what is your,minimal cost per acquisition that you,can get right that you need to get by,right so like if you're over twenty,dollars GPA and you're losing money then,what's the point right so you need to,really understand uh your numbers before,you can answer that question so you know,I can quickly share with you guys here I,mean this is six sales for example 22,900 in Revenue but these are sales that,are hired on the higher ticket side,and this is 51 calls right so obviously,from the 51 calls six sales took place,you know we're getting leads for 21,right so like for other people like 20,leads may not be uh profitable right,that may not be ideal uh they would need,to get three dollar leads five dollar,leads which is possible with Tick Tock,but you can see here the spend is six,thousand two hundred and twenty three,dollars that's how much it took for us,to actually get this to work right this,is the lifetime hey guys before we,continue with the video I quickly do,want to take a second to talk about,today's video sponsor which is me more,specifically The Tick Tock ads,masterclass that I put together now a,lot of you already know this but Tick,Tock ads are the hottest thing in,advertising right now and rightfully so,I would kind of compare them to say,Facebook ads in 2015 2016. they're not,good so I put together this master class,which is designed to bring anyone up to,speed and set them up for success with,Tick Tock ads and right now you can take,advantage of our special internet,inductory launch pricing and get the,master class at a massive discount if,you are interested check the link in the,description below and with that let's,jump back into the video if you look at,last seven days for example right so,last seven days we spent 730 dollars we,got seven book calls the kpi is you know,uh less than 200 cost per call so in,this particular case this we're hitting,that kpi but there's no sales this last,seven days right that's expected when,you look at last 14 days,take a look at this here right there you,go so 19 calls 100 you know eleven,dollars cost per call so it still it,took two thousand dollars uh for us to,get that and there's still no sales here,the sales took place uh actually last,month in August right so go here you'll,be able to see how much is spent for,example in August this is where the,sales page so right now in September,there still haven't been any sales,because it is there is a sales cycle so,that's another thing you want to,consider it's not so much as like all,right how much do I spend before I can,get results those things will come with,different testing that you do right is,your creative grade good enough to get,you those initial results right if,you're an Ecom right so I'll break it,down this way you're in e-commerce right,now you have this product you sell it,for forty dollars well you need to,advertise it and sell it on Tick Tock,you need to get 15 CPA right so if you,start a campaign at twenty dollars a day,let's say okay and you and we have,reality you want to do maybe for,multiple campaigns at a time right and,you know on the ad set level you can set,it the minimum is 20 a day on Tick Tock,so let's say you do four campaigns 20 a,
Let's move on to the first section of how much do ads cost on tiktok
How Much Does A Successful TikTok Ad Campaign Cost ( + FAQs )
How Much Does A Successful TikTok Ad Campaign Cost ( + FAQs )
hello everyone welcome back to technic,force learning in this video i'll show,you how much do tick tock ads cough,let's get started,tick tock was relatively slow off the,block in implementing a formal,advertising program for this reason,brands had to find alternative ways to,advertise on tick tock this is one of,the reasons that influencer marketing,has thrived on the platform,tiktok started experimenting with,advertising in late 2018 although it,didn't take off until well into the,following year,there was much discussion in the early,days about the high cost of tick tock,ads it can cause brands to thousand,dollars to a hundred thousand dollars to,take over a popular tick tock channel,for instance the cost of a hashtag,challenge has a flat fee of a hundred,fifty thousand dollars for six days with,firms spending additional dollars on,promoting the challenge however,now that tick tock has introduced short,native video ads things are now much,more affordable for brands wishing to,advertise on tick tock tick,now has a formal ads program will it,cost you a fortune,it has taken a while for tick tock to,enter the ads market but they have now,set up their formal ads program it has,been slow gradual process however at,least this has meant that you don't have,intense competition to gain the,converted spots on tick tock unlike on,facebook and instagram where winning the,best advertising positioning can get,ruthless and,cutthroat,is tick-tock advertising suitable for,your business,tick-tock is rapidly growing in,popularity as a short video-sharing app,in fact there have been months when,tick-tock was the most downloaded,non-gaming app in both the apple and,android app stores it shouldn't be a,surprise that many brands want to be,part of the action they already have,active accounts on instagram facebook,twitter and linkedin as well as youtube,channel however,any tik-tok advertising or even running,a company tick tock account will depend,very much on the demographics of your,intended customer base the developers of,tick tock and its forerunner music,chose to create an app targeting under,18s,alright many tick tock fans have stayed,with the app as they have aged but it is,clear that the bulk of users are young,even now 41 of tech talks users are aged,between 16 to 24. indeed 66 percent of,tick tocks users are under 30. tick tock,also has a strong female sku,this probably doesn't surprise many as,it tends to reflect the typical,difference between the genders when it,comes to the content types tiktok made,its name as a form of virtual karaoke,a pastime that more females enjoy than,males so if your business targets young,women then you should seriously consider,advertising on tick tock as well as,setting up your own tick tock presence,if you sell products more suited to baby,boomers or generation x then you will,probably perform better on the platforms,where they spend their time next,tick-tock advertising can be expensive,compared to facebook and instagram,obviously some of tick-tocks best,best-known advertisers such as nike and,disney have deep pockets when it comes,to advertising they are highly unlikely,to quibble about costs unless there is a,vast difference it can seem more,expensive than the more familiar,facebook or instagram advertising,however ads on tick tock are still new,this means that tick tock can afford to,charge a premium rate for them knowing,that advertisers aren't going to abandon,tick tock to compete with their,competitors for prime facebook or,instagram advertising space tick tock,ads start at ten dollars per cpm or cost,per a thousand views,they require you to spend a minimum of,five hundred dollars on a campaign so,you aren't going to use formal tech talk,ads for a cheap and cheerful viral,marketing campaign now let's go to the,frequently asked questions first are,tick-tock ads worth it,the tick-tock ads platform makes it,worth it to create accessible and great,campaigns many brands especially smaller,businesses are not sure that advertising,on tick-tock is worth it especially,given the time it takes however it is,easy to set up campaigns create,authentic video content and keep track,of your analytics and data next can you,get paid for ads on tick tock you can,get paid an average of one cent to two,cents for every sponsored view on tick,tock according to a report in business,insider that means if your video gets a,hundred thousand views on tick tock you,get paid a thousand dollars for your ads,in sponsorship once you build a,following on tick tock you can pitch,yourself to brands to offer your,services next how much do tick talkers,get paid if you have a strong following,on tick tock it's easy to get paid tick,talkers with large followings and we're,talking about hundreds of thousands or,millions of followers can get paid,anywhere from two hundred dollars to,five thousand dollars each month the,amount will depend on the size of their,following if you don't have more than a,hundred thousand followers
After seeing the first section, I believe you have a general understanding of how much do ads cost on tiktok
Continue the next second section about how much do ads cost on tiktok
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
After seeing the second section, I believe you have a general understanding of how much do ads cost on tiktok
Continue the next third section about how much do ads cost on tiktok
How Much do Instagram Ads Cost RIGHT NOW?
How Much do Instagram Ads Cost RIGHT NOW?
in today's video I'm going to be showing,you how to figure out how much it would,cost to show an ad to everyone in your,Market one time if you're watching with,me on YouTube uh you're going to learn a,lot today if you're on the podcast I,would highly recommend switching over to,the YouTube video for this portion of it,though because you're going to learn a,lot more if you can actually see me do,this,so the first thing we're going to do is,go into Facebook ads manager so that's,business.facebook.com ads manager and,we're going to create an ad so just,pressing the green button here,create a new campaign and it actually,doesn't matter what we're going to,choose here because we're just going to,figure out the size of your ad set so go,ahead and click traffic and then we're,going to go over to one ad set and you,can do this on Instagram promoting a,post just to see the size of an audience,I would recommend doing this in ads,manager though so you can get a more,accurate,reading of just how big your audience is,there's a lot more capabilities that you,can do so we're going to come down here,to the audiences and then you're going,to set the location to any country or,countries or even if you're more,specific than that just whatever,location,preferences that you're going to have,same with age genders and then for,targeting here there's this button,called Advanced detailed targeting that,you're going to want to have off because,that just makes it so that they can show,your ad to people outside of who you're,are targeting so you're not going to get,an accurate number here at all what,we're trying to do is just figure out,the size of your General market so how,you do that you come in here into,detailed targeting and let's say you're,in the fitness industry so if I type in,Fitness,you can see physical fitness obviously a,humongous industry so I probably,wouldn't recommend you base your number,on that we're not really looking at how,much would it cost for my ad to show to,700 million people,in the US it would still be like 100,million probably so we want to use more,of your sub Niche or something that,would,um you know really Encompass the the,farthest out that your audience would go,and still be considered your Target,customer so let's say you would do like,CrossFit or something and when I type in,CrossFit you can see that it says,CrossFit employers and then CrossFit,interests CrossFit employers means this,person is hired by CrossFit and then the,interest means that they're just,interested in it so just be wary of that,when you're selecting the targeting,which one you choose but let's say that,we're going to an industry that is a,little bit smaller the Badman in sport,let's say that we're going to be selling,badminton paddles and I'm gonna go in,here and say that our target age range,is 18 to 45. I'm going to say that the,whole United States is fine all genders,fine and then for languages this usually,doesn't do too much but I always set it,because you might as well just make sure,that they are listed as an English,speaker in this particular case so that,now moves my audience down to about 2.9,Million if you look on the right side,when you're setting up your ad sets and,ads manager you'll see the estimated,audience size I would look at the the,smaller side of it as more of the,accurate representation for how many,people you can show your ad to because,this will also depend on how many of,them are actually active on Facebook and,or Instagram for them to see it so I,would just always use the lowest,estimate audience size for this number,to be a little bit more accurate with it,and then we're coming down here to the,placements which is where is this ad,going to show so the title of the video,is how much would it cost to show your,ad to everyone on Instagram one time so,we're going to figure that out but of,course if you wanted to figure out to,Facebook too you could just leave that,selected I just came in here and I,unselected those options so it's just,Instagram and you can see that people,interested in badminton is 1.9 million,now the EV the other uh,uh website that you're going to use to,figure out this,um this number is called revealbot.com,I'll link it below uh this has a an Ever,updating cost of how much Facebook and,Instagram ads are costing uh for per,impression per click per engagement per,lead per install all these different uh,ways that you can break down the charts,but we're just going to do cost per,impression so CPM is the cost to show,your ad to a thousand uh not people,because that would be it's just a,thousand times the cost to show your ad,a thousand times I say it's not people,just because an impression can mean like,it you can get three Impressions and all,three of those Impressions could have,shown to one person but uh today we're,just trying to get a general cost so,we're just going to keep it simple so,cost per impression and then up at the,top left here you can change it from,Facebook or to Instagra
After seeing the third section, I believe you have a general understanding of how much do ads cost on tiktok
Continue the next fourth section about how much do ads cost on tiktok
I Bought EVERYTHING TikTok Ads Recommended Me!
I Bought EVERYTHING TikTok Ads Recommended Me!
i'm just gonna be scrolling through my,tic toc for you page and every single ad,that comes up i'm just going to,literally hit purchase right then and in,there,wait a second why is this so cute it's,an ad by the official las vegas tick,tock account you guys are not going to,want to go to las vegas for a tick tock,okay come on you guys come on,hi sisters james charles here and,welcome back to my youtube channel for,today's video we're going shopping and,i'm super excited because i'm going to,be buying everything that tick tock ads,recommend to me i feel like there's a,certain group of people that are like,the ad buyers and i feel like it's a lot,of moms and a lot of grandmas i love you,guys to death i'm not being shady when i,say that but it's like there's just you,know an ad for anything and suddenly,it's in the cart for three easy payments,of 19.99,i've never been that person i really,don't shop via ads that often a tick,tock ad or a simple little picture on,like a youtube banner page is not doing,it for me however that is all going to,be out the door today because i am going,to be the easiest way person on planet,earth because i'm just gonna be,scrolling through my tic toc for you,page and every single ad that comes up,i'm just going to literally hit purchase,right then and there so without further,ado let's just get into it,let's scroll i don't care what it is i'm,going to hit purchase oh my god wish you,luck usually the first thing that you,see when you open tick-tock is an ad so,let's see what we have in store for us,today new chrome finish,bubbles you can make your own oh yes,gorgeous mandarin red did you say red,man fly literally slime color you're,going to want to frame this,okay you should say that i'm not easily,swayed because even if i was not filming,this video and i just saw this girl i'd,be swiping the card okay this is for the,sodastream art and i do know what a soda,stream is it's basically a machine where,you can turn any liquid into a,carbonated delicious soda beverage and,you guys if you know me you would know,that i love soda okay i think wine,tastes like battery acid the wine cellar,in my house filled with coke bottles,let's fly,i have an ad for bat oh hbo max i,already paid for a subscription for that,sorry sweetie let's go,oh what's this nothing beats a day on,the water gear up with columbia pfg for,your next angling adventure,my free page is giving me ads about,fishing,this literally so cute are you literally,kidding me a mini film camera oh my god,they're half price for the next 10,minutes it says who will be buying it's,really hard for me to cook dinner every,night especially with the full-time job,i mean a doordash ad hello y'all don't,have to sell that to me okay our lunch,is literally on the way we ordered,chinese food for lunch today i'm very,excited to eat it it's on the way right,now via doordash does it does that count,should we just do another one,come on give me something good give me,something good,oh here's one,then m m's and cookies,two of my favorites on one try eminem's,new crunchy cookie m ms,oh,crunchy cookie m ms this might be an,unpopular opinion i love the m m's with,things inside of them i love a peanut m,m you know what the ones are so,underrated that i stan pretzel m m's,do you like them yeah i thought that was,the only person on planet earth that i,like love i love them it's like an,exaggerated,like i've never done like,this like,trav,you know,let's mosh,yes,oh my god an ad for domino's pizza yes,my boss said i had to make a tick tock,about domino's 50 off pizza deal being,back so,50 off yes,please,no transfer no bleed no fade for 16,hours with our vegan fave shine loud,high shine lip color,that's a name i don't know how that,could ever exist but i'm definitely done,to try let's do like one or two more,because i feel like we have a lot of,good ones at this point,okay crocs i love crocs love love crocs,i love that they're having a comeback,but i slide on our new ultra plush,classic cozy sandals,good question chili chews that meat if,you work from home,no,no no no sorry what is it it's an ad by,the official las vegas tick tock account,that's fine no,you guys we're not going to we're not,going to las vegas for a tick tock ad,i don't care what it is i'm going to hit,purchase hit purchase,okay come on you guys look come on,um,hey oh hi finn oh okay hello it's been,only a couple seconds for you since i've,seen you last but it's been a couple of,days for me everything has officially,came in the mail obviously you know we,had the vegas hat we'll get to that a,little bit later on but everything else,like the end up,every other ad that we got the furry,crocs the cookie m ms the soda stream,the domino's pizza literally is like,setting us up for like a sleepover,slumber party i mean is that not the,cutest idea i've ever done had okay you,guys,we have to get changed into my lovely,feet wear oh don't pan down don't,that's not for free you didn't say it,you didn't say it qui
After seeing the fourth section, I believe you have a general understanding of how much do ads cost on tiktok
Continue the next fifth section about how much do ads cost on tiktok
YouTube Ads Cost [How Much You Should Expect To Pay]
YouTube Ads Cost [How Much You Should Expect To Pay]
hello everybody hope you're having a,wonderful day this is corbin here from,zoco marketing,and today we are talking about how much,youtube ads,cost now there are a lot of different,factors that go into,answering this question but i'm going to,jump right in because i know that you,a lot of you just want to know kind of,the general range i'm not going to wake,you wait till the end of the video but,i'm going to explain,the average cost of youtube ads and then,after i tell you the average cost i'm,going to then,jump into the factors that go into that,range right,there's a lot of different things that,go into that and so i hate to just give,you the short,answer and then not explain the details,of all those so without further ado,here's the short answer on how much,youtube ads cost so,short answer is it's about 10 cents to,30 cents per view,now i have run campaigns where i've seen,lower cost,views than this and i have run campaigns,when i've seen higher um,cost per views than this but generally,speaking you can expect to,spend an average of 10 cents to 30 cents,per view,that equals out to of course a hundred,dollars to 300,per thousand views um so uh just kind of,keep that in mind that it can be lower,it can be higher,and right now i will actually jump into,account an account that has spent,just shy of a million dollars over the,past year to kind of demonstrate the,the fluctuation in the the cost per,viewing here,after i jump into that account i'm then,going to explain a little bit more of,the different factors that go into,uh why the cost vary so much,so here we are inside of an account that,is spent just shy,of a million dollars inside of youtube,over the past year as you see we're,looking at march,1st through march 14th um 2020 to 2021,and as you start to look at these,campaigns you can see that the cost per,view can vary,slightly but for this case because we're,generally targeting the same audience,the costs are pretty um pretty in a very,standard range so,as you see this campaign um is getting a,cost per view of 17 cents,this one 29 cents 14 20 24 and it kind,of goes down,and then as you can see we have a couple,of outliers here that are getting as low,as like five cents and seven cents,uh but we only spent you know 500 800,the reason why these are so low,um is because it didn't get spent it,didn't spend a ton so they can't happen,to have five or seven cents but we also,noticed that these audiences weren't,converting for us,so maybe less people were also bidding,on those specific audiences,and that's why those campaigns are,paused because even though we were,getting low cost per views,the the conversions weren't there like,we wanted them to and then this one,right here as you can see it jumps up,to 59 cents this one's targeting a very,narrow very specific,um high income demographic and so i,think that's why that one was 59 cents,and same kind of story we're just paying,too much for the cost review there and,we're seeing the return on ad spend so,we paused that one,and then you know two 20 cents two cents,so overall for this account that has,spent almost a million dollars in,youtube ads,the average cost per view was 20 cents,so i wanted to jump in to show you that,um you know this,that i'm not lying about these kind of,things and this is kind of the range,that you can be looking for,inside of uh for youtube ads so we're,gonna jump right back in and i'm gonna,show you some of the other factors that,go into,uh the cost of the youtube ads and,here are the factors that can affect the,cost,of your youtube ad the first one,i think is very obvious is the location,you're targeting if you're targeting,places that have a higher,disposable income or different things,like that you're going to end up paying,more per cost if it's an,area where more people are bidding or,trying to get eyes,viewing their ads you're gonna pay more,for that specific location,the next one is audience targeting and,in the next slide i'll get into a little,bit more of the different audience,targeting inside of youtube,and what that looks like but there are,different ways that you can target your,audience,and that can be that in my experience,that has been the biggest factor that,has led to,the discrepancy in the you know the 10,versus 30 cents cost per view,um another factor can be your ad type,and then last is your bidding type as,well so i want to jump into,a little bit more of the audience,targeting that you can do inside of,youtube,and how this will affect your cost so um,as you can see here there are,many different ways to target people,inside of youtube and that's why it's so,great and that's why i love it so much,is,you can get very detailed into the the,demographics of who you're targeting,um but as you can see here this is kind,of broken out by,uh reach so on up here you have high,reach and then you have low reach,generally speaking if the reach is lower,you're gonna pay,higher cost per view because um at that,point as you can see this b
After seeing the fifth section, I believe you have a general understanding of how much do ads cost on tiktok
Continue the next sixth section about how much do ads cost on tiktok
✅ How Much Do Google Ads Cost 🔴
✅ How Much Do Google Ads Cost 🔴
hey welcome back guys so today on this,video we are talking about google ads,and more specifically i'm going to,answer a question that i've gotten a lot,lately and that is how much do google,ads cost so let's go ahead and talk,about this first off guys this is going,to be a really quick video there's not,too many steps involved so be sure to,stick around to the end of the video but,why would you want to wonder how much,google ads cost well that's pretty easy,maybe you run a small business and,you're thinking about running google ads,but you're not sure how much it's going,to cost you whatever the case is there's,some information that you need to,consider if you're going to be running,google ads so first this is assuming you,already have a google ads account like i,do once you've logged in here it's going,to give you some information about your,google ads account now the thing is with,google ads the thing is the price,changes depending on a lot of different,factors so how much it's going to cost,for you is going to vary from day to day,even month to month but there are a,couple of tools in the google ad system,that will help you estimate what your,google ads cost will be and you can also,limit the budget as well first what you,want to do is you want to go here to the,top there's this little section right,here you want to use this section right,here called tools and settings okay once,you click there it's going to open up,this big menu but you want to look over,here on this section called keyword,planner okay so here in this section if,you're wondering what your google ads,cost will be you want to use this button,right here called discover new keywords,okay so in this section it's going to,show the estimated cost for various,keywords that you might be bidding on,because remember this is an auction so,again the price is going to vary,depending on who you're competing with,so for example let's go ahead and type,in dog beds okay i typed in dog beds and,i'm going to click on enter okay guys so,this is pretty cool so what you want to,look at is here are various searches,that are related to dog beds and it,gives the estimated monthly traffic it,also gives you the bidding range so if,you want to be on the top page which is,where most people are going to look for,google search results and you're,wondering what it's going to cost you as,you can see right here for dog beds if,i'm going to compete for that the,minimum i need to be bidding is 69 cents,per click and if i want to be on the top,end maybe around 1.71 now just because,you get a click does not mean you're,gonna get a sale so for example if say,five people click through there and then,finally somebody buys something that,means that customer cost you about ten,dollars this is just for the click,itself also a lot of times if your,competitors are looking for their,competition sometimes they're going to,be clicking on your ads as well which,kind of sucks because that actually can,drive up your google ads cost now google,ads does look for unusual click activity,and sometimes it will give you a refund,automatically for clicks that they feel,like were not legitimate customers,however the system's not perfect so,you'll probably end up be paying for,some of those clicks from your,competitors so make sure you put a,budget a maximum budget that you want to,put on because even at two dollars per,click which is not really that expensive,if you don't put a budget you can easily,run that into thousands of dollars each,day because there's 165 000 people,looking for that particular information,every day and at that price that could,be 300 000 worth of clicks so you can,limit the amount of budget that you're,going to be putting into your google ads,now to give you kind of a reference if,you're wondering how much is the google,ads cost let's change this from dog beds,and then we'll just type in pharmacy,jobs okay so here is the difference so,if you look right here for pharmacy,technician jobs there's a lot more,competition so each click to be at the,top of the page is gonna cost seven,dollars now that doesn't mean that you,can't be at the top of the page for,three dollars because sometimes you can,depends on the time of the day also,who's competing for that particular,click each hour but this is the,recommendation based off of the data,that google has about their google ads,cost and also when you're running ads,for google ads you want to be sure to,monitor your account through the month,and change the balance and the bid type,depending on what your budget is maybe,you're going over budget or maybe you're,going under budget or maybe you're only,bidding for 38 cents but you're not,getting any clicks because it's just not,competitive enough and everybody else is,bidding at least 50 cents so therefore,your ads are not being shown but this is,a great tool that google has available,if you are looking to find out what the,cost of google ads might be for your,particular business so there
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Facebook Ads & TikTok Ads | How To Decrease Cost Per Click .06
Facebook Ads & TikTok Ads | How To Decrease Cost Per Click .06
done with regards to like retargeting,like i think i've seen or either heard,you talk about it like,maybe on this call do most people put,the retargeting,inside the campaign like is that what,you recommend yeah i'm separating it,so so not like a separate campaign yes a,separate handset,a separate campaign oh a separate,campaign,yeah okay okay i thought i saw,something where a few people had it as a,separate ad set,okay so then i'm doing it correctly then,basically,just and then are you just doing like,and what percentage,do you recommend like watching or,engaging like,which settings is the best for,retargeting i've done profile,but like i've done like ig profile,visits but like what,else do you use in your industry yes,those are the best engagements,reels video views profile visits,uh those are the ones 25,views as well maybe two yes,okay basically all of it okay all right,i'll play around with that and then um,i was just trying to figure out a way to,consolidate you know i have so many,going i was just trying maybe i'll just,start cutting the cost down a little bit,but,it's doing pretty good on like,engagement like since we did the uh,the um the uh what is it ig,uh facebook uh honestly this might be,the best cost per click you've ever had,yeah yeah no it is in stream and,it's mainly going to facebook and stream,it's not really doing ig tv as much,wonderful yeah because these placements,now,that you're tweaking them and getting,you know,better with this uh structure your costs,are getting even,more wide yeah yeah so i've just been,kind of just stacking,and like adding on and just adjusting,budgets to,yeah so i mean like let's see this 11 in,this 13,in this that 10 cent you could,consolidate those three campaigns,into one because like now like,used to we'd be like anything under 20,we'd be like praising and wouldn't want,to touch now it's like anything over 10,cents we want to like consolidate and,get under 10.,so when you consolidate you would just,add the same countries basically,yeah and then what do you do combine the,budget,uh are the only differences countries,here,yeah only okay then you just need to,rename them europe,and then hover over like at the,beginning asia at the beginning so that,way you can say oh ages 11 cents oh,europe's 13 cents yeah i have ambitious,at the end like eastern europe and then,southeast 80s yeah that makes sense,yeah okay perfect then that's fine i,would in that case it's a different,story go to the ad set level,on europe,okay yeah no i mean that structure is,fine since they're separated by country,okay so you wouldn't combine them then,no because there's not gonna be any,overlap,okay okay um have you heard anything,about um,like i've been seeing reels but i don't,see where i could,select it as a placement no it's still,in it's still,on the way oh okay okay it hasn't been,fully rolled out but some people are,starting to see that now,because i'm like with igtv you know how,long igtv's been around right,yeah yeah yeah you know how recently,just got became available,yeah no i just saw the publication,saying it's rolled out everywhere so i'm,like i don't see it in my hands because,i'm thinking that that cost,might be probably comparable to m stream,i'm hoping i don't know,yeah so i mean they're they're they're,putting the articles out so it's getting,close,for like you know it to be official for,everybody but i mean it's being tested,with people for sure,okay all right yeah now these these,costs are pretty good like i mean,in in india this hovers right around,like three or four cents,makes sense you know so but yeah,yeah those are just quick questions that,i had i was just one i was just,i was just trying to see if i could like,add the,retargeting into each campaign to kind,of cut out something and then kind of uh,ramp up on something else but if you if,you suggest having a separate campaign,then i'll just leave it like that and,maybe add some more,um add some more audiences because i,think,most of my audiences are at 100 video,views versus 25,video view yeah okay,so so just a little switch of the,strategy here uh,you're sending them direct to spotify,right you have the link that goes to,spotify,yeah and are you seeing a lift in,streams,yeah it's trick it's true it's,definitely triggering because i had,adjusted some things,and i could just see it triggering but,it's not,like it's like i have to keep leave it,on base i'm guessing if i leave it,running running consistently then it'll,keep triggering trigger and trigger,why what were we about to say you might,want to give url genie a shot,so like this right here this tool so,like what you can do is you can like,so you're sending them direct to spotify,right they click the link and you know,what happens,it opens in safari correct so,what i noticed is that um i think that,spotify just did some partnership with,facebook so i noticed on like let me,show you something real quick on the ads,my curiosity is when they click that,link what
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