in today's video i want to share with,you a step-by-step tutorial on how to,create a tick tock spark ad what type of,account you need to have a tick tock,spark ad going and what are the,advantages of creating tick tock spark,ads my name is justin and i'm the,founder of voiceo media an ecommerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notification to be,one of the first to know about these,cutting edge ecommerce marketing tips,post on the channel every week,all right first things first what type,of tick tock account do you need to be,able to run spark ads so first and,foremost there is again a separation,between a tick tock ad account and a,tick tock you know profile account you,know what type of profile do you have,versus an ad account so in all cases if,you want to run ads on tick tock you,need to have a tick tock ad account,which that you can create at,ads.ticktalk.com,so once you have that set up once all of,that is created then this is where you,get two choices when it comes to,creating ads you can either do spark ads,or regular ads,for spark added to a cure for you to be,able to run a spark added this video,shall be taken only from a personal tick,tock profile it does not work with a,business account so business accounts,are pretty limited on tick tock in terms,of sounds because those sounds are,copyrighted and they may not be again,they may not be copyrighted for a,business license or they may not be,copyright free at least for business,license and it's the same thing,essentially if you want to run a spark,ad that the content in these videos they,may not be best suited for an ad or at,least this is what tick tock says so you,want to make sure you have a quote,unquote personal or creator account on,tick tock for your profile by the way,there is a way for you to switch your,profile over for one to the other if you,go into your settings you'll be able to,actually switch over to a personal or,business profile so if you're a business,that you may want to go back to personal,again for any brand e-commerce you know,e-commerce store or influencers that may,be coming across this video you want to,make sure that you have the right,profile because again you'll be pretty,limited in your capabilities when it,comes to advertising so the first things,first you're going to see on screen,right now the step one which is you're,gonna wanna head over to your settings,and head over to add authorization,settings and all you'll wanna make sure,is to turn on and toggle the switch for,ad authorization then the step two is,you'll want to head over to the actual,tick tock organic post that you've,created or that again an influencer has,created you want to click on that post,you have to be again the tick tock,account owner whenever you perform these,following steps doesn't work any video,out there and i'm saying that because,i've seen people trying to get an,authorization code from other videos out,there it has to be with your own videos,so again you head over to the video that,you want to get an ad authorization code,from so you click on that video you,click on the little three dots,essentially on your video and you click,on the toggle that has a megaphone as an,icon and that says you know add settings,what you're going to want to do from,there is accept the terms and conditions,and then turn on the toggles for sharing,your post as an ad and authorizing,brands to use your post as an ad and,then by default it'll get you an ad,authorization code that will be valid,for 30 days you can also change this,duration if you're planning on using,this for longer than 30 days you can,change it if you're planning on using it,for shorter than 30 days again you can,change that too so you change the,duration that the code is valid for and,then when that is done you can use that,code within the tick tock ads manager to,create an ad let me show you how this,works so you're gonna be seeing on,screen right now a screenshot of,basically tick talk ads manager and what,you're gonna do at the same time is,whenever you create an ad so when you,already have a campaign ad set and,you're now at the ad level you can,basically choose a bit like you would,with facebook where you can choose from,an existing post you can do the same,thing here but instead of picking a post,what you would do is enter that add,authorization code and then,automatically you would see the tick,tock organic post showcasing here as an,ad and this becomes super powerful,because again if you're an ecommerce,brand owner you can do business with,creators out there that's you know,potentially have already shot videos for,free on their own with your products you,may reach out to them and offer to pay,them essentially in exchange for that,code which that basically becomes,influencer white labeling because when,people are going to see that ad going,around you a
Let's move on to the first section of how to create spark ads on tiktok
How To Setup TikTok Spark Ads: A BETTER Way To Advertise On TikTok
How To Setup TikTok Spark Ads: A BETTER Way To Advertise On TikTok
if you are running Tick Tock ads and not,using spark ads well you need to start,using them right away what's going on,guys my name is Neil from links digital,and in this video I'll be breaking down,exactly what spark ads are why you need,to start using them right away and then,I'll be going onto my computer and,showing you how to set up spark ad,campaigns all right so let's get started,with What spark ads are essentially they,are the organic version of the infeed,ads that you see on your for you page,now the only difference between spark,ads and infeed ads are that spark ads,are organically uploaded onto the tick,tock ad platform now once you run spark,ads videos as ads you will also be able,to add a call to action and the ad will,actually function just like any other,infeed AD however some of the big,differences between spark ads and infeed,ads that we've seen is in the,performance spark ads tend to convert a,lot better than your regular infeed ads,and the reason for this is because of,social proof because you are promoting,organic content you can actually,piggyback off of the social proof with,the form of engagements on your videos,that you are getting organically and,double it up with paid promotion now we,all know how far social proof can go,when it comes to actually driving,conversions so this is a very powerful,method for you to get some very cheap,social proof on your ads now one of the,big reasons we here at Lynx digital are,really hyped about spark ads is because,of the tick tock algorithm on the,organic side the fact that you were able,to upload a bunch of ads organically and,see which one does well because the tick,tock algorithm sends out all of these,organic videos to at least a few hundred,people so what you are able to do is,cheaply test out ad creative at scale as,an Advertiser this is awesome because,you can test out your creatives even,before running them as an ad so you can,start to notice the ads that go viral,organically and and what this basically,means is the ads that go viral,organically will have a higher,likelihood of being better converting,ads than the ones that didn't so this is,very cheap way for you to test out your,ads even before running your ads now one,of the other advantages of using spark,ads is the fact that you can use other,people's content organically on Tick,Tock you are allowed to re-upload and,repurpose other people's content either,in a form of a stitch or a duet or even,in certain cases actually just re-upload,other people's content without getting,penalized for a copyright strike so this,is a really powerful thing if you are,somebody that's struggling to come up,with creative you can actually just take,inspiration from what's on Tick Tock,launch it organically and then be able,to run ads from those organic videos so,that's a very powerful thing that you,can start doing right now alrighty now,that we are in the tech talk ads,dashboard we can create a brand new,spark ads campaign from scratch and hey,guys before we continue with this video,I quickly do want to take a second to,talk about today's video sponsor which,is me more specifically The Tick Tock ad,Smasher class that I put together now a,lot of you already know this but Tick,Tock ads are the hottest thing in,advertising right now and rightfully so,I would kind of compare them to say,Facebook ads in 2015 2016. they're that,good so I put together this master class,which is designed to bring anyone up to,speed and set them up for success with,Tick Tock ads and right now you can take,advantage of our special introductory,launch pricing and get the master class,at a massive discount if you are,interested check the link in the,description below and with that let's,jump back into the video for the most,part this is going to be like setting up,any other campaign so we're gonna hit a,brand new create button and we're just,going to start over let's go in with,going with conversions and this is going,to be Spark,ads test,and then no campaign budget optimization,in our case and let's just quickly move,on to the ad group settings for the most,part this is going to be the exact same,as setting up any other AD campaigns so,you do want to be following all of the,traditional Sops and best practices but,for our case right here we are just on a,test ad account so we will just zoom,right through this now one important,thing is when it comes to placements,sometimes your spark ads don't deliver,when they are on some of the other,network types so make sure you are,limited to tick tock now when it comes,to the user comments and video downloads,I'm going to leave this up to your,discretion if you are somebody that's,getting a lot of great positive social,proof on the organic side but not so,much on the paid ad side this is,something you might want to toggle with,or if you want to just like lock in a,lot of the user comments this is again a,great place to do that and if you want,to allow people to download your video,and you can he
After seeing the first section, I believe you have a general understanding of how to create spark ads on tiktok
Continue the next second section about how to create spark ads on tiktok
How To Run Spark Ads On TikTok
How To Run Spark Ads On TikTok
what's up guys welcome to another tech,talk ad tip video so in today's video i,want to talk about the difference,between custom identity ads and spark,ads right so if you're just getting,started on tick off you may be confused,because it is different than facebook,right with facebook,you're linking a page a facebook page to,an ad account so technically every ad,you're running is linked to that page,right and you can use the existing post,ids to maximize social proof it's not,the case with tick tock out of the gate,with tick tock you can basically just,put whatever page title and page icon,that has matched the landing page but,you can whatever name you want that's,related to that in the title every ad is,basically created at the ad level right,meaning like all the the personalization,the branding element is at the ad level,whereas spark ads is more like a,traditional facebook existing id post,where you can actually link to it it's a,real post it's not a tick tock it gets,social proof people can click from that,ad and you know view everything to your,page so in this video i'm going to talk,about the difference between the two,we're going to dive into the ad account,over here,i'm going to show you kind of the,examples between the two things because,there are some pros and cons to both,listen before we get into that we use,both right so i don't think there's a,definitive best type of ad to run on,tick tock because they're contextual,depends on what your goals are and,what's most important to you right,you're looking to build their brand,looking to build a following in addition,to making money or you're just looking,direct response your affiliate marketer,or something like that depending on,those contexts you may find one of these,more valuable on the other so we're,going to do we're going to come over,here,and hit the the,share screen real quick,and we're going to take a look at here,so what you'll see when you're inside,your ad accounts,is right here where it says identity you,can it's automatically on custom,identity so custom identity gives you,the option to basically set up the,branding you know sort of the profile,everything right here um so you can,easily switch switch it on switch,between it you also reset out every time,um if you're brand new to tick tock you,might not see that yet in which case,you'll have to basically set the uh page,name the profile icon all of that here,before you can have the custom identity,created so again what's happening here,everything else is pretty much the same,on this ad unit you know some weird,things in our account because we're beta,testing search so some things you see in,here are not going to be in your account,but um they will be eventually,so with this type of ad if i go back,over here,the biggest difference between the two,between spark and custom identity,besides the fact that obviously how you,set it up is different,when somebody sees a custom identity ad,in their feed,anywhere they click it is going to take,them to whatever you put in this url bar,right here okay,so even if they click your profile icon,like oh click funnels when i click that,it's gonna take to the website if they,click click funnels here it's gonna take,your website right nothing here is gonna,take them to clickfunnels ticktock,profile okay what that means is you're,almost universally this has been the,case for pretty much every ad we've run,custom identity ads will have higher,click-through rates outbound clicker,rates than spark ads i have seen very,very very very very few exceptions to,that mainly because there's just more,outbound click points right with with,the spark add you basically have the,call to action button that's the only,outbound link with smart guides if they,click here or they click here,it is going to take them to click,funnels actual profile or your actual,tick tock profile where they can follow,you where they can view other videos,right,but again custom identity you have,multiple exit points to your website,spark ads you have one,now again we talk about pros and cons,you might get more clicks with custom,identity but again they might not be all,high quality clicks because you may,people clicking your icon or your name,because they want to learn more about,the business but they're taken to the,website so they might just bounce off,the website right um that's a that's a,negative for custom identity also,the comments the engagement on this post,are not translated to other,ads using the same creative right so if,you have 10 other ad groups running the,exact same creative there are 10 totally,unique ads they don't maximize social,proof i think it's consolidated whereas,spark ads,and breathing is centralized to an,existing post id so if i have 10 ad,groups running the same spark ad all the,comments across all ten of those ad,groups come back to one right so that's,great especially if you get a lot of,great comments a lot of engagement it's,obviously going to be beneficial to you,w
After seeing the second section, I believe you have a general understanding of how to create spark ads on tiktok
Continue the next third section about how to create spark ads on tiktok
What Are TIKTOK SPARK Ads? And How To Set Them Up!
What Are TIKTOK SPARK Ads? And How To Set Them Up!
how's it going everybody today in this,video we're going to be talking about,everything tick tock spark ads,now this is a new format that tick tock,just announced as you see july 20th 2021,um and in this video we're going to be,talking about what spark ads are how to,set them up because i know there's a lot,of confusion when they first came out on,how to set these up,and then also i'm going to talk about,why i think everybody should be using,this ad format,right now in your digital marketing,campaigns so let's jump right in into,what exactly a tick tock spark add is,so tick tock defines a spark ad as a,spark ad enables brands to amplify,existing organic videos,that fit into their campaign objectives,okay that's great but what does that,mean,essentially it's taking an organic post,and kind of promoting it in a way that,makes it look even more organic,and not like an ad and here's an example,of what that looks like so i created,this on this demo account on the back,end,i basically took one of my tick tocks,and i made it into a tick tock,spark ad now what makes this different,from a normal tick tock ad,is you'll notice here in this right hand,column that it still is showing,organically from my profile it looks,like it comes from there it's not,showing the logo of the advertiser it's,showing my profile inside of there so,zoco marketing and there's still a,little plus follow button,so if somebody sees this ad they can,still follow me as an influencer even if,another brand is promoting the video,also another benefit is it just looks,completely organic right,um there's a small little ad logo right,here and then a learn more button,where the advertiser can kind of control,where they send the traffic to,but besides that this is a very native,experience and goes right in with the,saying of tick tock's kind of business,model of,don't create ads create tick tocks so,this is the this this is a huge benefit,for any advertiser and,influencer out there because it's a it's,a win-win situation right you can run an,ad that also gets the the influencer,more follows and comes from their,profile but at the same time is,promoting the advertiser's product,so now that we kind of have a lay of the,land of what a tick tock spark ad is,i want to go through how to set that up,now there's two type there's two steps,to setting up a tick tock spark ad,the first one is on the creator's end,they have to go through and authorize,the video,and then give the code over to the,advertiser and then on the advertiser's,end they need to go into the tick tock,business manager and apply that code so,i'm going to show you both those steps,right now here are the steps you take to,create that authorization code if you're,the influencer click the top,right there then you're going to go to,privacy you need to make sure that ad,authorization is turned on after that's,turned on you're going to head back,over to your actual videos select the,video that you want to give,ad authorization to and then you're,going to select the click the three,little dots,and you're going to scroll over till you,see the add settings button,once inside the add settings button,agree to the terms and then turn on add,authorization,this is going to tell you that you can't,delete the video after you've authorized,it as an ad hit ok,and then you want to generate your code,and you can give it a certain,authorization period,and then the last thing is to copy that,code and send it over to whatever,advertiser might be running the app,so now once you have that code whether,it's sent over to email or however you,get it from the influencer now it's the,job of the advertiser to take that code,go into tick tock business manager and,actually set up the ad and here's how,you go about doing that so the first,step is you are going to need a tick,tock business manager account,if you need to just google tick tock,business manager and create that account,there,and then from there you're going to,notice you're going to come to a,dashboard that looks something like,this what we're seeing right now as this,loads over just give me a second here,and inside of this dashboard you're,going to see this assets,tab you're going to come over there and,you're going to go to creative you're,going to assets and then creative,and then once you land on this tab right,here you're going to notice there's a,few different tabs up here and one with,this new little feature for tick tock,spark ads so we're going to click on,spark ads here,and then you'll notice this will show,you all of the authorization codes that,you currently have for your account so,say you're working with 10 different,influencers,and they all sent you over,authorizations code this is where you,would plug all those in,and you could run you could run tests,against which influencer is giving you,the more,most return on ads pen so from here,we're then going to click for you it,might look a little bit different if,it's your first time applying a code but,you
After seeing the third section, I believe you have a general understanding of how to create spark ads on tiktok
Continue the next fourth section about how to create spark ads on tiktok
How To Create A TikTok Spark AD Easily
How To Create A TikTok Spark AD Easily
hey guys Seb here from wolfier and in,today's video I'm showing you how to,create a tick tock spark ad easily,Now quickly before we jump into the,video I just want to mention that this,is going to be part of a short mini,series that we're going to be creating,on creating your Tick Tock spark ads and,in this series we're going to be seeing,how many views and followers we can,actually generate just by using Tick,Tock spark ads that's enough of that,let's jump right into the video so the,first thing I want to do is actually,head over to your ads.tiktok.com account,and then create your account so here we,can see we are on the tick tock ads,manager and you can see it's a brand new,tick tock ads account we can see that we,haven't got any campaigns in here so,what we're going to do is start off by,creating a campaign so from here we'll,have the option to do simplified mode or,custom mode because we're going to be,doing a tick tock spark ad and we know,what we want to be targeting we're going,to be selecting the custom mode from,here is going to give us a few,advertising objectives so here we've got,awareness consideration and conversion,so here ultimately what it's going to do,is give us the maximum amount of reach,possible so it's going to show it to the,maximum people here it's going to have a,bit more consideration to put into it so,here you've got your traffic you've got,your video views your lead gen and,Community interactions and then finally,we have our conversion so app promotion,and website conversion so there are two,different options I think we can do for,this little series and that is going to,be a video views event Community,interaction so what we can do is for,this video we can start off with just a,video views so what that's going to do,is get more views and engagement for,your video ads and then we can also do a,second video on community interaction,and that's going to focus more on,getting more page follows or more,profile visits so we can do a,side-by-side comparison and see which,one's more beneficial in order to get,more views more engagement more,followers and all of that good stuff so,essentially more traffic to your page so,be sure to subscribe and like this video,if you want to see that second part of,the community interactions but like I,said we're going to start off with the,video views right here from here we can,then give it a campaign name so we're,going to do spark,ads video views so we have a little bit,of insight on what this is going to be,and here it also allows us to set a,campaign budget but we don't really have,to do that we can set a daily or,lifetime budget so we didn't really need,that so let's go ahead and skip that and,press continue now it's going to ask us,to do our ad group name so let's go,ahead and change that I already know,what should we do I'm going to be using,for my Tick Tock Sparks so six tools to,start your business and then we can do,video views,and then spark just so we have a little,bit more information about what this is,going to be placement we have Tick Tock,we can do user comments allowed video,downloads aloud you can disable this if,you want but I don't really mind and,then here we have the targeting so it,really does depend on who you want to be,targeting but because our warfield.io,technical account is all about marketing,we want to focus more on our marketing,and business side of everything so here,what you can do is add your own custom,audiences so if you haven't created one,already you've just created your ad,account click on this button right here,it's going to take you to this page and,then what you can do is create your own,custom audiences or a look like audience,and for instance you can add your own,technical account onto here so business,account make sure it's linked and then,you can change all of these different,actions so people who follow you or,people who viewed your videos for six,seconds or 100 or engagement so for,example if you create a follow one and,then we can just do follows and then,confirm so here we have a new audience,so just created this one as well which,is video views at 100 and because I just,created them the data is unavailable but,hopefully,um this will rack up some numbers and,then we'll be able to use these in,future videos but for now what we can do,is just add our demographic what we can,do is we can just keep it as the United,Kingdom or if you want you can add,whichever countries you want to Target,gender keep it as male of an age we can,focus on 25 35 45 and 55 plus so between,25 to 55 we're going to exclude the 18,24 year olds and 13 to 7 year olds,languages again we can just select,English so it's a little bit more custom,household income we can have it as let's,see let's do top 10 to top five percent,so now we have the interests and,behavior so this is where it gets a,little bit more interesting we can,actually Target who we want to be,targeting more of so interest click on,here we have a little bit of a menu an
After seeing the fourth section, I believe you have a general understanding of how to create spark ads on tiktok
Continue the next fifth section about how to create spark ads on tiktok
TikTok Ads for Beginners 2021 | How To Create Campaigns and Spark Ads
TikTok Ads for Beginners 2021 | How To Create Campaigns and Spark Ads
no conversions overall right,not using tick-tock yet,okay,let's see what kind of ads you have,because a lot of this is going to be,creative dependent so it's really,important we have the right types of,content,for what works,and then if we can scroll over somehow,there we go,so 150,spend here,okay so one thing immediately the text,is going to be covered up at the bottom,right,um by the actual ad,so you'll see here,if we go and look at the,actual ad itself,right here,see how the text is already covered up,we'll want to make sure that text isn't,covering um and then we'll also want to,make sure this is vertical content right,um,and then let's see where this leads,okay cool,and then this is just a standard ad got,it,and then are you able to hear me,yes perfect,so this one's much better but,it's using the actual tick tock logo,which is an issue,um,because you don't want the actual,tick-tock logo in the ad itself as well,let's see if it actually shows up here,though,okay now oh yeah it is so that's another,thing we want removed,okay and then the product's kind of out,of uh out of the,view so like that's another thing we'll,want to end up correcting okay so a lot,of this we're gonna have to really focus,in on the creative one making sure this,is lined up two making the product more,visible in the center,three the callouts need to be more on,the product specifically,or something more exciting,because this part gets cut out and,they're not going to show the rest of,that and then the,i would recommend us doing spark ads can,you pull open your tik tok page real,quick,yes,and if you have any questions along the,way just let me know,okay,all right cool,so,let's see here,was this a video that got 20 000 views,on its own,well that was before i acquired the,store so that was for the previous owner,so i'm not exactly sure,i like this ad a lot more are we able to,use this,yes okay,let's use these specifically because see,how much,more centered up this one is compared to,some of these others,um and assuming well let's just double,check because we already have analytics,access let's see if they promoted it,no they didn't okay perfect so i got its,own views this way great,let's see if they promote it,interesting so they didn't promote,either of them okay cool well that's,even greater news because,this is probably going to really,help us get a lot of conversions so what,we can do is,let's see if we can do it through the,actual app i don't think we can i think,we'll have to go on your phone to do,this part but,okay so do you have your phone on you,yes okay,um so if you have your phone open go to,the tick tock,page,okay,and then once you're on that post of,this lady here specifically let me know,okay i'm there,all right,now that you've clicked on the post in,the bottom right do you see the three,dots yes click that and then scroll down,all the way to the bottom do you see add,settings at the very bottom,no,okay,then,go ahead and at the go back to your,profile and then in the top right do you,see the three bars,yes,click that,and then what you're going to do is,let's see here we'll scroll down,let's see here actually because there's,a specific step,so these are the steps we're going to,have to follow real quick,so you're going to open the tick tock,app let's see if this is the video,so privacy and safety and then,add authorization right there perfect,yep that's it okay i did that okay you,just activated that yes,perfect now,you can go back to that post,on that page,and then what you're going to do is,once you click those three dots scroll,to the bottom again,and then do you see add settings this,time yes okay now turn on add,authorization there,okay and then accept and then choose the,largest time frame it should be like 90,days or 60 days or something like that,okay it's asking me to generate a code,60 days yes okay do you have a code and,then you're gonna copy that code,and then just out of curiosity are you,on a,apple computer right now,yes do you have an apple iphone yes okay,go ahead and have you copied it on your,phone,yes okay go ahead and hit command v on,here,there it is see that good yes that's the,code now that we have that code,what we can do is go to,tick-tock ads manager,we're gonna go to create,this is exciting because,this is going to be a really cool way,for you to get results,i'm so excited,and then we're going to create new,and then how did you set up your pixel,through shopify yes okay great and then,we're gonna choose,purchase,okay,complete payment,we're gonna do select placements we're,gonna uncheck these two because we only,want to show up on tick tock because,that's where your,ad is actually fit for that placement,and also these other ones reach like,globally and like if we're only focusing,on us we really only want tick tock and,that's where you're gonna get all your,social proof,we're gonna remove video download so,people can't steal the content users can,comment that's fine with us because you,can respon
After seeing the fifth section, I believe you have a general understanding of how to create spark ads on tiktok
Continue the next sixth section about how to create spark ads on tiktok
TikTok Spark Ads Tutorial For 3X ROAS (Post Update!)
TikTok Spark Ads Tutorial For 3X ROAS (Post Update!)
up international marketers today we're,going to talk about spark ads whether,you should use them and an actual update,that title did in the last couple weeks,i made a lot of difference,on on how we test them and how we go,about them and we're going to talk about,how how i use them in strategy you know,scaling seven and eight figure brands,and working in some of the best uh,agencies out there and actually do my,consulting on,big brands as well so i have a lot of,data to show you and spark ads have been,great lately and i'm just going to talk,over,this video,all about them and for those who are not,very sure what spark ads are on tiktok,they basically just add just through,your profile so it's the same i think,but there are three profiles so if a,person clicks on your your picture of,your profile you can actually hop onto,your profile because it's through your,actual organic page,but,that's pretty much it basically,if you have experience with facebook ads,is basically getting the id of the ad,and then using it as an existing post,and to actually you know throw as an ad,for cats they have been very very bad,since they came out,we were actually spending i was,expecting just ten percent of the whole,buzzer asparagus and i'm talking and,that's very very generous to be honest,it's actually what was actually much,lower than that because the problem was,that,when someone actually,saw a spark out if would click anywhere,else than the cta it would actually,direct to,the profile and then the person has to,click the link on the bio and then he,has to see the product and then buy long,story short there are there are really,too many steps for convention and,of course that didn't really lead to,success especially sick talk where,people are,have much sort of you know attention,spans and people are pretty much all,over the place to be honest just want to,hop off the website and just continue,scrolling and you need to better serve,and the landing page as easy as possible,for them to buy so there were a lot of,steps and,that made sparks very inefficient that's,why we use it but it just updated um,actually a couple weeks ago maybe max so,now what they do is when someone's,actually watching the ad,whatever they click inspire the cta that,just directly goes to the landing page,and,it actually goes to the profile but it,loads seven percent of um the landing,page so basically just going to the,website and with having a background of,you know the organic page i'm gonna hold,like a picture here so you can see but,this made it much better,uh for us because people were actually,seeing our products right off the bat,so there is very very important that,distinction here and this made a whole,difference so we actually retested them,on a few accounts in the last couple,weeks and to be frank they had to,perform the white apps which from in,general from like a perspective on page,media that makes sense because just,through a profile that most often than,not and you should have some throttle,proof on it so when people actually see,that this is a good profile and good,brand just buy um um you know much more,than they just,just went out,because they have seen a lot of them,there's more cavity to that is that we,test that in you know somewhere good,organic pages so you should have organic,grocery pages of course they don't,correlate or they don't link each other,so if you do have like a great page that,means that this paragraph would be,better but from like a human psychology,perspective if someone clicks and goes,to your profile and sees 10 000,followers or you know it has like,50 videos it's better than someone who,just has one so from that point you know,from the actual delivery point of view,so yeah that's pretty much it so right,now asparagus actually outperformed the,white edge so i'm gonna show you exactly,how we implement them and how you can go,through through the process just setting,us back up in case you don't know that,so you can see we are here on the ads,level just create a campaign this is the,same like you,you would do,so here here on the ad level you go to,the identity you see here your tick tock,account delivers podcast so it's talking,about on,when you do that it populates two,options the first one is to use an,account your own owned by you the second,one is to use other offering account or,post so basically how that works if you,link your,um organic page or your organic profile,to the sql ads manager,which can down very very easily you can,just it actually populates all the video,that you have on your page so you can,just easily you know select them if you,click a post and actually just select,anything you want take into,consideration that again he populates,videos that are allowed to run as ad so,if you go to your to your post on your,mobile app on tick tock and then you,click through those you're going to see,like the private settings and stuff and,that settings so just make sure you,toggle on that button,that says that ca
After seeing the sixth section, I believe you have a general understanding of how to create spark ads on tiktok
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ShineOn Print on Demand Course (Part 5) - Creating TikTok Spark Ads & Paid Media Strategy 2022
ShineOn Print on Demand Course (Part 5) - Creating TikTok Spark Ads & Paid Media Strategy 2022
because that's what it really comes down,to people buy off of emotions and if you,can convey a certain emotion and the,person scrolling stops and resonates,with that and they believe that your,product is going to help them get that,emotion and share that emotion and,express that then you have a higher,chance of converting the sale what's,going on everyone Jacob here back with,another video and today we're continuing,our Shine On free master class we're,going to be talking about paid Tick Tock,ads how you can set those up examples of,shine on products that are selling,really well with paid Tick Tock ads,they're going to be talking about the,pros and cons because as you already,know there are ways to get sales,organically with with low investment or,no investment and then there are ways to,get sales with paid ads right away I'm,gonna jump into the cons it does require,an investment you know we were we were,just covering how to upload products to,Etsy to get sales on an organic platform,because you know not everyone has a lot,of cash to start out with whenever I,first started I was still in college and,I didn't have very much money at all and,so you know I got started with Organic,methods and then once I had a little bit,of money to transition over to paid,Facebook ads and that's where things,really took off for me and things really,started scaling and it's a side tangent,that's another story but essentially,whenever you get into paid advertising,you need to understand that you may end,up losing a few hundred dollars,especially if you have never done,anything with paid advertising before,and before you click off and think you,know like I should probably just,stick with organic stuff I probably,shouldn't do any of this notice that I,put way more stuff on the pro side,because if you're if you're serious,about this business and you start,getting some organic sales off of etsy,and you you have that dedication if you,decide you do want to pursue e-commerce,and print on demand full time you're,going to need to invest in paid,advertising now maybe that's only twenty,dollars a day maybe that's a very very,small minimal way to get started but,eventually you're going to want to take,advantage of these channels that,essentially as you'll find out in future,slides were paying for people's,attention the second con that I wrote,down is high ad fatigue with Tick Tock,what you'll see is the algorithm at the,moment prefers a lot of fresh content,even with ads that perform very well and,get lots of sales or or get lots of,Engagement you're still going to see,them die after a few days of advertising,so you're going to need to create,different versions different completely,different angles with your creatives and,there is a much higher ad fatigue on,Tick Tock ads compared to something like,Facebook ads reason we're not starting,with Facebook ads is because they are,not very beginner friendly and they,aren't very nice to new advertisers,anymore they used to be but these days,if you try and create a new page and try,and link up new websites and start,making new ads Facebook starts getting,really frustrated with you and will,probably just ban you for no reason not,always the case sometimes they're nice,to people but I've just seen way too,many cases of people starting new,Facebook ad accounts and getting the,band Hammer immediately from Mark,Zuckerberg for no reason so that's why I,recommend starting with Tick Tock ads,right now the next slide we'll talk,specifically about why Tick Tock ads are,advantageous at the moment and why you,want to be focused on Tech talk and not,Facebook or anywhere else of course,throughout this course we will be going,over the different channels for,advertising for Google for Facebook even,backend email marketing we can go over,topics like that Bing ads Pinterest ads,Etsy ads there are a lot of different,avenues that we should be exploring and,we should be taking advantage of but for,this video we're focused on Tick Tock,once you know what you're doing it's,much more efficient to pay for paid,advertising and get that speed and get,the scalability than it is to just list,more items on eBay or Amazon or Etsy it,just becomes so much it becomes,exponentially easier to increase your,Revenue whenever you're dealing with,paid advertising you can just reach so,many more people another huge Advantage,is by paying for tick tock ads if you,you have a tick tock account which I,recommend creating and you get to,essentially build social proof and build,your brand on that social page over time,so ideally you're profitable when you're,running your ads but a side benefit of,that is you're building your Social,account and giving it credibility and,even even it sounds silly but by having,a video with 10 000 views or with 50 000,views and you pin it at the very top of,your your page that might be hard to do,organically on Tick Tock but if you pay,for that reach and then you keep it on,your page it stays there forever that,l
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