before we begin advertising on tick tock,it may be helpful to learn how tick tock,organizes campaigns and assets within,the platform,before we proceed it may be helpful to,review the features of the tick tock app,for users if you're new to the platform,tiktok app has five main sections,home page your unique feed when you,first open the app,discover where you can search for,specific content or creator,recording for creating your own tick,tock content,notifications or inbox to review,notifications related to your account or,posted content,profile your personal profile page,listing your uploaded videos,when you participate in the auction,process the auction winners ad,is inserted into the personalized feed,of your targeted audience,the ad does not appear in any other,section of the app,in feed video ads is a great way for,advertisers to reach the community on,tick-tock through fun and informative,videos,for in-feed video ads you can select,either the reach,traffic app installs video views or,conversion objective,the reach objective will optimize your,campaign to show your ad to the maximum,number of people possible,the app installs objective will,automatically optimize your campaign for,conversions focused on app install,the video views objective will optimize,your ad to get as many views as possible,the traffic objective will optimize your,ad for the traffic to your page or ad,while the conversion objective will,optimize your ad for people to take a,specific action on your website,when you participate in the auction,process and select the in-feed video ad,format,the auction winners ad is inserted into,the personalized feed of your targeted,audience,you can bid for in-feed ads through,either cpm,cpc ocpc or cpv,options cpm cost per thousand,charges based on the cost per thousand,impressions,cpc cost per click charges for each,counted click on your ad,ocpc optimized cost per click,means you will bid for the cost you are,willing to pay per result but will be,charged per click,cpv cost per view charges based on the,cost per view or predefined interaction,depending on the goal for your campaign,you can select the appropriate bidding,options,for in-feed video ads you're limited to,file size of 500 megabytes,or less and video bit rates should be,higher than 512 kilobytes,while you can have videos from 5 to 60,seconds,we highly recommend shorter videos from,9 to 15 seconds,as the optimum length for the ad,composition,you can incorporate video creative plus,and display image,along with brand or app name and an ad,description,if needed one important note the add,display name,must match the brand product or company,name of the website or app which is,being promoted,we hope we were able to shed some light,on the infeed video ad format,and we look forward to seeing your,creative ads on tick tock,congrats you are one step closer to,bringing your business to tick tock's,engaged and authentic community
Let's move on to the first section of in-feed ads tiktok
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d
After seeing the first section, I believe you have a general understanding of in-feed ads tiktok
Continue the next second section about in-feed ads tiktok
How to produce in-feed native ads for TikTok — best practices from AdQuantum
How to produce in-feed native ads for TikTok — best practices from AdQuantum
how to produce Infinity pads for tick,tock the majority of large Brands today,use tick tock as an ad platform and,that's natural did you know that the,total number of its monthly active users,is 1.2 billion that's crazy huh just,like that Tick Tock has evolved from a,team entertainment social network to a,powerful marketing tool our mobile,marketing agency at Quantum is a stick,talk for clients in different app,categories and the overwhelming majority,of them gained huge successes with this,platform,so we decided to share our tips and,tricks for producing native ads for tick,tock campaigns to boost your sales or,downloads if you talk about mobile apps,let's get started what are native ads,and why do we need to talk about them,native ads are the ads embedded in the,user's feed this format implies short,videos 5 to 60 seconds this is,definitely the most popular and,Performing ad format for tick tock the,reason why is that the user doesn't even,understand this is not they just watched,they perceive it as just another regular,Post in terms of metrics this greatly,increases conversions tabs on an ad and,user retention,characters of native ads are real people,influencers actors models and the focus,of these creatives is not centered in,the product or its features but on,education utility or entertainment Tick,Tock is unlike any other traffic Source,because of the audience that you can,reach there and the features of the,platform itself,many marketers just copy and paste at,creatives that showed good performance,on Facebook or Google ads and then they,just don't see these Goods results,that's because it doesn't work like that,for tick tock you have to use a,completely different concept for ad,production we are here to help you out,with that,now we came to the most interesting part,our tips for making the most engaging,and Performing native ads one,come up with what you are going to show,in your native ads,in Tick Tock the most efficient ads are,those that show the value of a product,through a picture of real use,which our company deals with the most,suitable apps for these traffic Source,are gaming health and fitness food,delivery and dating apps,you Market physical Goods say Cosmetics,food are close you're the lucky one Tick,Tock is just the perfect ad platform for,you,simply find an interesting and engaging,angle use more Trends create 2.,stick to the rights video structure Tick,Tock is a platform ruled by Zoomers in,terms of the visual perception speed,they surpassed all previous generations,in the first seconds of the video they,digest information and instantly sweep,aside what is unlikely to interest them,therefore the key story buoyance and,Tick Tock ads should happen in the first,5 Seconds,this way you'll make users get glued to,your ad content and don't forget that a,call to action must appear at the end of,every ad otherwise what's the purpose of,that three,early captions and sounds text on Tick,Tock creatives is always important it's,another tool an Advertiser can use for,communication with their audience,therefore a net creative should look,understandable those who is and without,sound it would be even better if you,either ovulate the text directly in Tick,Tock or imitate tick tock's captions in,post-production,also don't ignore the sound in your ad,videos Tick Tock all allows you to get,connected with users through music,statistics say that 93 of top performing,tick tocks use audio four use stick talk,trends Tick Tock Trends greatly help you,ads perform these are the lip syncs,dance challenges and pranks that in most,cases become a magnet for users,attention,however there is a catch if you use,Trends aimlessly you risk losing U.S,performance the video may be really,appealing and engaging but a potential,consumer might not understand why they,should use your product or download your,app,formulate your sales message clearly the,emphasis should randomly be on the,product's failure and if possible you,can also add recognizable Trend elements,to your ad 5. provide value it's a,crucial thing remember to always provide,value to Tic-Tac users through your ad,content always keep in mind that users,come to tick tock to either get inspired,get entertained or get informed say you,promote a fitness app When developing ad,hypothesis for creatives ask yourself,what might be of interest to your target,users how do they get inspired or,entertained or educated this way you'll,surely find the right direction,well that's it for today I hope you,liked the video if so please give this,video a like And subscribe also if you,got any questions leave them in the,comment section down below looking,forward to see you on the next video,stay tuned and good luck with your abs
After seeing the second section, I believe you have a general understanding of in-feed ads tiktok
Continue the next third section about in-feed ads tiktok
TikTok | Infeed Ads Vietsub
TikTok | Infeed Ads Vietsub
từ trước khi bắt đầu quảng cáo trên Tik,Tok những thông tin cơ bản về cách thức,tổ chức chiến dịch và nội dung trên nền,tảng này sẽ Hữu dành cho bạn để bắt đầu,hãy cùng điểm lại những tính năng cơ bản,và ứng dụng cách tóc dành cho người dùng,cơ cấu trúc hiển thị của Tik Tok bao gồm,có 5 phần chính trang chủ nguồn cấp dữ,liệu dành riêng cho bạn khi mở ứng dụng,Tik Tok Trang khám phá là nơi bạn có thể,tìm kiếm nội dung hoặc hồi sáng tạo cụ,thể chàng tạo video là nơi bạn có thể,sáng tạo ra nội dung của riêng mình,thông báo là hộp thư để bạn có thể xem,tất cả các thông báo liên quan đến tài,khoản hoặc nội dung đã đăng tải,số trang cá nhân là hộp xốp cá nhân và,quản lý tất cả nội dung của bạn khi tham,gia vào Quảng cáo đấu thầu video của bạn,sẽ được hiển thị xe là nguồn cấp dữ liệu,đã được cá nhân hóa của đối tượng mục,tiêu quảng cáo sẽ không xuất hiện ở bất,kỳ vị trí nào khác trên nền tạm do vậy,in huyết là cách tuyệt vời để nhờ quảng,cáo có thể tiếp cận cộng đồng thông qua,các video vui nhộn và video nhiều thông,tin,đối với quảng cáo Infinite bạn có thể,lựa chọn 1 trong 5 mục tiêu phạm vi tiếp,cận lượt truy cập được tại áp được xem,video hoặc mục tiêu chuyển đổi mục tiêu,tiếp cận sẽ tối ưu hóa chiến dịch của,bạn để hiển thị quảng cáo tối đa nhiều,nhất có thể trong tệp đối tượng mục tiêu,mục tiêu lượt cài đặt ứng dụng sẽ tối ưu,hóa chiến dịch của bạn cho các chuyển đổ,tập trung và được cài đặt ứng dụng mục,tiêu lượt xem video sẽ tối ưu hóa cho,quảng cáo của bạn nhận được nhiều lượt,xem nhất có thể mục tiêu lượt truy cập,sẽ tối ưu hóa chiến dịch của bạn cho lưu,lượng người truy cập vào trang trong khi,mục tiêu chuyển đổ sẽ tối ưu hóa quảng,cáo của bạn theo đối tượng Thực hiện,hành động thời trang,sau khi tham gia vào quá trình đấu giá,chiến dịch quảng cáo in fish quảng cáo,chiến thắng trong Phiên đấu giá sẽ được,xem là nguồn gốc video đã được cá nhân,hóa có đối tượng mục tiêu và có thể cài,đặt giá thầu quảng cáo Infinite thông,qua các hình thức cpm CPC oxy pm và CTV,cpm là giá trên 1.000 lần hiển thị tính,phí dựa trên Giá của mỗi 1.000 lần hiển,thị quảng cáo CPC là giá trên mỗi lượt,tiếp vào quảng cáo của bạn oxy pm tối ưu,chi phí chuyên hiển thị tức là bạn có,thể đấu thầu dựa trên chi phí bạn sẵn,sàng chi cho mỗi kết quả chuyển đổi,nhưng được tính dựa trên giá của 1.000,lượt hiển thị CTV đạt giá xe mỗi lượt,xem được tính dựa trên giá của lượt xem,video hoặc được tương tác với video mà,bạn đã lựa chọn hai dây hoặc 6 giây,Ừ tùy thuộc vào mục tiêu của từng chiến,dịch và có hiện tùy chọn các loại chiến,lược giá thầu phù hợp video quảng cáo,Infinite đứng giới hạn kích thước tệp,nhỏ hơn năm trăm Megabyte và tốc độ bit,video phải cao hơn 516 kgb trong khi độ,dài video có thể từ 5 đến 60 giây tích,tắc để xuất bạn nên sử dụng các video,ngắn hơn với thời lượng tối ưu là từ 9,đến 15 giây,a đối với bố cục hiển thị và có thể sử,dụng quảng cáo video kết hợp với hình,ảnh cùng với tên thương hiệu hoặc các,ứng dụng và phần mô tả nếu cần tên ứng,dụng được Tik Tok để xuất nên sử dụng,nếu mục tiêu của bạn là cài đặt ứng dụng,một liệu quan trọng đối với mục tiêu cài,đặt ứng dụng thì tại Quảng cáo tên hiển,thị về trùng với tên ứng dụng của bạn,trên đây là những điểm nổi bật của hình,thức quảng cáo Office chúng tôi mong,muốn được sớm với những ấn phẩm của bạn,trên Tik Tok hi vọng thông tin xe đã đưa,bạn đến gần hơn với Tik Tok và giúp,doanh nghiệp của bạn dễ dàng gia nhập,nền tảng này
After seeing the third section, I believe you have a general understanding of in-feed ads tiktok
Continue the next fourth section about in-feed ads tiktok
How To Setup TikTok Spark Ads: A BETTER Way To Advertise On TikTok
How To Setup TikTok Spark Ads: A BETTER Way To Advertise On TikTok
if you are running Tick Tock ads and not,using spark ads well you need to start,using them right away what's going on,guys my name is Neil from links digital,and in this video I'll be breaking down,exactly what spark ads are why you need,to start using them right away and then,I'll be going onto my computer and,showing you how to set up spark ad,campaigns all right so let's get started,with What spark ads are essentially they,are the organic version of the infeed,ads that you see on your for you page,now the only difference between spark,ads and infeed ads are that spark ads,are organically uploaded onto the tick,tock ad platform now once you run spark,ads videos as ads you will also be able,to add a call to action and the ad will,actually function just like any other,infeed AD however some of the big,differences between spark ads and infeed,ads that we've seen is in the,performance spark ads tend to convert a,lot better than your regular infeed ads,and the reason for this is because of,social proof because you are promoting,organic content you can actually,piggyback off of the social proof with,the form of engagements on your videos,that you are getting organically and,double it up with paid promotion now we,all know how far social proof can go,when it comes to actually driving,conversions so this is a very powerful,method for you to get some very cheap,social proof on your ads now one of the,big reasons we here at Lynx digital are,really hyped about spark ads is because,of the tick tock algorithm on the,organic side the fact that you were able,to upload a bunch of ads organically and,see which one does well because the tick,tock algorithm sends out all of these,organic videos to at least a few hundred,people so what you are able to do is,cheaply test out ad creative at scale as,an Advertiser this is awesome because,you can test out your creatives even,before running them as an ad so you can,start to notice the ads that go viral,organically and and what this basically,means is the ads that go viral,organically will have a higher,likelihood of being better converting,ads than the ones that didn't so this is,very cheap way for you to test out your,ads even before running your ads now one,of the other advantages of using spark,ads is the fact that you can use other,people's content organically on Tick,Tock you are allowed to re-upload and,repurpose other people's content either,in a form of a stitch or a duet or even,in certain cases actually just re-upload,other people's content without getting,penalized for a copyright strike so this,is a really powerful thing if you are,somebody that's struggling to come up,with creative you can actually just take,inspiration from what's on Tick Tock,launch it organically and then be able,to run ads from those organic videos so,that's a very powerful thing that you,can start doing right now alrighty now,that we are in the tech talk ads,dashboard we can create a brand new,spark ads campaign from scratch and hey,guys before we continue with this video,I quickly do want to take a second to,talk about today's video sponsor which,is me more specifically The Tick Tock ad,Smasher class that I put together now a,lot of you already know this but Tick,Tock ads are the hottest thing in,advertising right now and rightfully so,I would kind of compare them to say,Facebook ads in 2015 2016. they're that,good so I put together this master class,which is designed to bring anyone up to,speed and set them up for success with,Tick Tock ads and right now you can take,advantage of our special introductory,launch pricing and get the master class,at a massive discount if you are,interested check the link in the,description below and with that let's,jump back into the video for the most,part this is going to be like setting up,any other campaign so we're gonna hit a,brand new create button and we're just,going to start over let's go in with,going with conversions and this is going,to be Spark,ads test,and then no campaign budget optimization,in our case and let's just quickly move,on to the ad group settings for the most,part this is going to be the exact same,as setting up any other AD campaigns so,you do want to be following all of the,traditional Sops and best practices but,for our case right here we are just on a,test ad account so we will just zoom,right through this now one important,thing is when it comes to placements,sometimes your spark ads don't deliver,when they are on some of the other,network types so make sure you are,limited to tick tock now when it comes,to the user comments and video downloads,I'm going to leave this up to your,discretion if you are somebody that's,getting a lot of great positive social,proof on the organic side but not so,much on the paid ad side this is,something you might want to toggle with,or if you want to just like lock in a,lot of the user comments this is again a,great place to do that and if you want,to allow people to download your video,and you can he
After seeing the fourth section, I believe you have a general understanding of in-feed ads tiktok
Continue the next fifth section about in-feed ads tiktok
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
After seeing the fifth section, I believe you have a general understanding of in-feed ads tiktok
Continue the next sixth section about in-feed ads tiktok
TikTok Ads Tutorial Shopify Dropshipping ($0 to $100k Month)
TikTok Ads Tutorial Shopify Dropshipping ($0 to $100k Month)
so whether you like it or not tic toc,ads have been crushing in the ecom space,lately with not only the paid marketing,side but also the organic side,especially with facebook bands getting,out of hand high cpms and high cost per,clicks tick-tock seems to be the,all-around solution and in this video,i'm going to show you exactly how i,start and run my tick tock ad campaigns,to get sales like you hear in the,background so over the past few months,i've generated quite a lot with tic toc,in terms of revenue and in profit and,this is just one of the stores i'm,currently running and you guys can see,the active visitors we have 1.1 k as,well as 30 000,in sales just for today and here's also,one of the other stores we did around,60k in november and going on into,december we pulled out around 130 000,and this was all about around a 30,margin overall so if you ask me that's,not bad at all this right here is the,store that i pulled off 30 000 just for,today's sales in and you guys can see,the tick tock ads manager we have quite,a lot of campaigns because this product,definitely is in the scaling phase but,putting all this aside let's get right,into the tutorial the first thing you're,required to do is create an actual,account you guys can use the link below,and for the business name we're just,going to pretty much put our business,name i'm just going to put subscribe now,because that's what i recommend you,highly do right now if you're not,already for the industry we're going to,go ahead and put e-commerce and scroll,down all the way to other right here now,for the time zone i'm gonna put los,angeles now this one will defer you want,to put your time zone of course then go,ahead and check this box right here and,click register now after this you should,be taken to a page that looks something,like this so right here you're just,going to fill out your business website,put in your address and all that,information that's going to ask you for,a credit card and all that but once,you're filling all that out you should,land on a page like this so this is an,existing ad account i have obviously,we're going to want to go ahead and,select conversions right here and then,for the campaign name you're going to,put whatever the product name is but i'm,just going to put one for the sake of,this video and then you don't want to,touch any of these these are for,different strategies and actually do use,these options but we're not going to do,that in this case specifically so we're,gonna hit continue right here and once,we are on this page the ad group name is,basically the interest name so whatever,you target let's say you target dog,owners or cat lovers you're gonna put,cat lovers or dog owners or whatever,interest you target but for tick tock,specifically i like to go broad so i'm,going to leave this as broad and then,i'll show you guys how to target,interests later down the line so for the,website we're going to want to create a,tick tock pixel i already have two,pixels right here but if you created a,new ad account you won't have a pixel so,we're going to want to create one and in,order to do that you just want to click,that button click set up web events or,create pixel tick tock pixel click next,and you want to name your pixel i'm,going to put three and then click this,second option right here click shopify,click next and you should be taken to a,different page where you're just going,to spam next a bunch of times so,complete setup and we should be good to,go now in order to install this you can,actually get an app called tick tock on,the shopify app store and then just,pretty much log in with your tick tock,account details now personally on some,of my stores i don't even install pixels,and i just go based off of different,metrics like the ctr cpm cost per click,but if you want to install a pixel you,guys can pretty much do it through,shopify or by installing it with code so,now once our pixel is set up you guys,can go back to the tick tock page right,here open this up and we have our third,pixel that we just created right here,for the optimization of that we want to,click complete payment we don't want any,other people who just go to our site to,add to cart or view the content we want,actual purchasers hence why we choose,this option right here now we want to,scroll down right here and click select,payments and uncheck these two random,ones i mean we don't need panel or news,feed app series we want tick tock that's,where the money is at at the end of the,day for user comments we're going to,turn this off and then for video,download we're going to turn this off as,well now for this option be aware people,can still download your videos so you,want to make sure that you add a,watermark on all your videos before,uploading them or creative type there is,some strategies i use which include this,checked but for this specific testing,strategy we're not going to have this,checked right now so scroll down and for,the location i always start
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I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
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