TikTok VS Instagram Ads | Which is Better for your Business?
i know you want to earn money online so,why the don't you sell products on,social media if you have an online,presence chances are that eventually,you'll have to sell something either you,will become a successful travel,influencer and you want to sell those,branded coconuts from bali all you will,inherit the boxer swords business from,your baby boomer daddy and you will want,to finally turn a profit in that,business so which platform is better for,your business instagram or tick tock let,me investigate hello this is stefanos,with your weekly update on social media,economy hit that subscribe button so you,will not be left out from this amazing,world of creator economy so last week,app annie reported that tiktok is set to,surpass 1.5 billion users in the next 12,months to put things into perspective,instagram has one billion users and,tiktok is getting these numbers while,being banned in india so from a straight,up numbers perspective tiktok has taken,the world by storm so naturally this is,where you want to put your ad or do you,i want to know because these balinese,coconuts are not going to sell,themselves in order to answer this,question i will need the research from,creator which i will link in the,description below for this research they,run with a thousand dollars the same 15,second ad on both tick tock and,instagram reels now if we take,ticktock's popularity as a factor,probably tiktok would crash instagram,but,pay attention because i need you to,understand this it turns out that,instagram crash tiktok with almost,double the reach and much less cpm and,cost per click so does this mean that,instagram is a clear ad winner i wish it,was that simple that's the reason i'm,making this video because i need you to,understand how to read the research so,the enthusiastic person will immediately,jump on the instagram train without,realizing that this research is showing,us how different the two platforms are,you see instagram has the technology and,the experience when it comes to ads but,tikto will soon figure it out themselves,also users on instagram are more used to,seeing ads so that might drive more,clicks from their site tiktok on the,other hand is a platform that celebrates,uniqueness and creativity so if you want,to put an ad you need to be much more,creative if you want your ad to be,successful inside the platform's,environment and in the end tick tock is,where everybody is nowadays so you,definitely want to be there so in,summary depending on your goals you can,choose either platform when reading a,research don't just stop when you read,the numbers understand what the numbers,mean and take into consideration the,environment you cannot be making choices,about social media unless you yourself,are using this social media and,understand how the users think so go in,both platforms make an ad for your dad's,business and for your coconut business,but make sure that you respect the,environment that you put them in now i,might have lied to you about one thing i,don't have coconuts but i do have a,subscribe and a like button so push both,and you will be the first one to receive,stefano's nuts the coconuts when they,come out let me know in the comments,below if you have tried instagram or tik,tok ads and how was this experience for,you and i will see you again next week
Let's move on to the first section of instagram ads vs tiktok ads
Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
facebook ads versus tick-tock ads which,one is better i'm gonna be exposing the,exact secrets to understand if you,should be running tick-tock ads or,facebook ads how you can understand the,performance of both platforms which one,makes the most sense to test on how to,know if you can scale on either of these,platforms in the top five reasons for,you know what ways both of these,platforms are successful and what ways,you can leverage them and we're going to,be covering all of this in today's video,what's going on guys it's chase chapel,here your favorite digital marketer,welcome to my channel if you're new here,make sure to subscribe because on my,channel we go over the facebook ad,strategies tick tock ad strategies we,help e-commerce brands scale we help,local brands scale we help tons of,different brands scale all through our,actual agency and online trainings every,single year we deploy tens of millions,of dollars on the platforms like google,facebook youtube tik tok instagram and,we're spending so much money on these,platforms that we're able to truly,understand what works with these big,world-class brands and we always end up,sharing the value and showing you,exactly what you know it is that we're,learning so that way you can also,achieve success as well so without,further ado let's go ahead and jump into,the video all right so tick tock versus,facebook ads which one is better,facebook ads in 2022 formerly known as,facebook inc is now meta and it's,generated over 114 billion us dollars in,revenue yes that is billion with a b,that's 114 billion dollars all from,their ad revenue so i can definitely,assure you if there's this much money,being spent on the platform people,definitely trust facebook services to,deliver them results and not only that,but 2.91 billion monthly active users,are on facebook's products every single,month and that's a pretty incredible,number if you really think about it so,there's definitely a lot of opportunity,to reach the right audience and get,sales and over the years as you can see,the revenue has been growing pretty,dramatically and that's because,individuals and you know online,marketers understand facebook's a,powerful platform and they have access,to a lot of users information and that,really allows you to deliver the right,targeting and ads to your audience so,that way you can scale up your actual,you know online business,and we have tick-tock ads now and,they're starting to become more,important more than ever now because,they're growing at a rapid pace in fact,they're at over a billion monthly active,users already on their platform and mark,zuckerberg quite literally said tick,tock is so big as competition and,already is continuing to grow at quite a,fast rate,is what mark said and as you can see,here the tick tock users are actually,growing pretty dramatically they're,already at nearly 1.2 billion plus users,every single month that are active on,tick tock that's amazing because that,means there's a huge opportunity for you,to get results here and there's not a,lot of competition over on tick tock ads,right now and we're going to be covering,exactly the main differences and,choosing which platform you should,really go with and just to talk a little,bit more about facebook ad placements,and facebook ads in general facebook has,a lot of different placements and you,can actually target a lot of different,you know audiences and be able to show,your ads in different formats meaning,you can have single image creatives like,this ad here and carousel ads where,you're actually able to swipe through,and look at your different products this,is a different form of placement that,you can actually deliver on facebook,that allows you to get pretty incredible,results especially if you know how to,set up the right,creative,and you can also have story ads video,ads,slideshow ads we even have branded ads,here where you know they're able to,include text logos and actually do,coloring and you know actually have a,creative designer make this kind of,content there's swipe up ads there's you,know different placements right column,instagram explore there's so many,different ways to reach your audience,through facebook's products and one big,value prop here is because you're able,to create so many different types of,creative variations you can truly you,know have a full omnipresence within,your audience on facebook and no matter,if somebody's bouncing between facebook,instagram messenger you're always able,to have your ads being shown driving up,conversions and this is really,incredible too because different ads,react you know differently to,individuals people react differently and,you always want to make sure you know,the best types of creatives that make,the most sense to deliver to your,audience and facebook does a really good,job of giving you those opportunities to,have lots of different formats with your,creative and this also allows you to get,a lot more reach because you're able to,desig
After seeing the first section, I believe you have a general understanding of instagram ads vs tiktok ads
Continue the next second section about instagram ads vs tiktok ads
Facebook Vs TikTok Ads - Best Platform For Dropshipping In 2022
Facebook Vs TikTok Ads - Best Platform For Dropshipping In 2022
should you start with facebook google,ads or tick tock ads that's one of those,questions which i constantly get asked,and i want to address this this video so,i know that there's a lot of confusion,in the drop shipping space about how,these platforms actually perform a lot,of people say that tick tock is the new,facebook a lot of people say that,facebook is saturated and basically a,lot of people actually don't even talk,about google so we're going to clear up,everything about those three platforms,and let's start with the first one so,the first platform i want to talk about,is google and there you have three,things which are actually very important,which are completely different than on,any other platform number one is it's,people who actively search for your,product all right so it's not like,facebook where you just throw a product,in their face and they like you you want,them to buy it it's very very different,for example a person google is just,something like,white table,they're gonna find a bunch of white,tables okay and that's a product which,you could actually sell if you're,basically on the very top and on the,first ranked products you're gonna be,able to generate just sales from active,people who want exactly your product so,it's actually pretty simple to get,people to buy because it's literally,them searching for it okay so they,actively search for your thing and then,we need to consider two things number,one,high ticket stuff works better on google,okay i wouldn't recommend going for,super low tickets obviously it works but,i wouldn't recommend going super low,ticket on google ads because anyways you,just pay for the click so basically the,person coming to your website,and there it's just way more sustainable,to actually make everything more high,ticket okay so the example of like like,literally a table which is huge and way,more expensive is actually a pretty good,one and i would never recommend selling,something like that on facebook however,on on google it actually makes sense and,those people who wear on your website,then you can retarget them on facebook,and start showing them the white table,on facebook then it makes sense but only,as a retargeting okay because it's again,people who search for a white table so,they want one and the last thing which,is very different from google to all the,other platforms is it's all about the,pictures okay the pictures here are so,much more important than on facebook or,on tiktok because you're not going to,have a video which explains everything,you're just going to have the person,searching for it seeing the product,clicking on it and then buying,immediately okay so there's no video ad,or no explanation and there it's also,very important to understand that you,don't have to re-explain the product,itself if it's a general one if it's,just if it's a logical product which it,does need like a lot of explanation,that's the product you want to sell,because if a person searching for a,white table and then they see some crazy,thing which is like added on like onto,the table and it has like those 25 extra,features they're not going to understand,what this table all can do because you,don't have the video yet and it's not,shown primarily you just see that it's,for whatever reason more expensive and,most people do then just click away and,don't understand that this table,actually has something more to offer so,that's google and now let's talk about,tiktok so the first very big positive,about tiktok is you're gonna get a lot,of cheap traffic okay so to get a person,from tick tock to face to to your store,is so much cheaper than actually getting,a person from facebook to your store,however and this is a big issue,traffic is not equal to sales 100 people,on your store doesn't mean that you're,going to make x amount of money it's not,that the conversion rate from tick tock,leads are is the same as the conversion,rate of facebook leads and that's the,issue here you need to understand that,the soft metrics don't really count if,you don't make money so you have cheaper,traffic but it's also shittier traffic,okay so it's lower quality traffic which,doesn't really work which you just need,to keep in mind okay so there is a,trade-off you're gonna have way lower,cpms and way lower conversion rates okay,those two things will happen for sure,now am i saying that tick tock is bad no,tick tock works for sure now i'm going,to give you a couple of niches which you,actually should use and which ones you,should avoid so really good one is,jewelry beauty fitness and some like,satisfying product so like those four,types of products are good all the other,things i would probably not start out,with i've just seen that the success,ratio is so much higher with jewelry,beauty,fitness and satisfying products okay,those four niches are the way to go,that's just what you start out with with,for whatever reason you don't have to,question it it just is proven to work,better for for whatever reason
After seeing the second section, I believe you have a general understanding of instagram ads vs tiktok ads
Continue the next third section about instagram ads vs tiktok ads
TikTok Ads VS. Facebook Ads!│Was solltest du 2022 nutzen ?
TikTok Ads VS. Facebook Ads!│Was solltest du 2022 nutzen ?
facebook versus tik tok heute sprechen,wir über die zwei mächtigsten,vertriebskanäle um dein produkt zu,vermarkten aber welchen dieser,vertriebskanäle solltest du nutzen was,sind die vor und nachteile dieser beiden,plattformen um was macht diese,plattformen so besonders und vieles mehr,besprechen wir nach dem intro,bevor wir mit der thematik beginnen las,diesem video doch einen daumen nach oben,da sofern es dir gefällt und abonnieren,kanal damit würdest du mich unglaublich,unterstützen solch einen content,weiterhin zu produzieren es gibt,neuigkeiten ich verlosen um bei jedem,neuen youtube-video einen strategie sohn,kohl wo ich mit dir gemeinsam deine ads,auf vordermann bringen und deinen store,gründlich analysieren alles was du dafür,tun musst ist diesen kanal zu abonnieren,das video zu leiten und auf instagram,einen kanal zu folgen gleichzeitig unter,diesem video zu kommentieren seit wann,du ecommerce betreibst und was sich so,an diesem business fast innerhalb einer,woche werde ich den gewinner auf,instrumenten bekannt geben viel glück,tik tok versus facebook die leute von,euch die mich schon ein wenig länger,verfolgen wissen wie sehr ich den,vertriebskanal tik tok wirklich promoter,und viele leute von euch stelle mir die,frage nutze ich nur noch cds und was ist,mit facebook als passiert nach dem,großen 114 update haben viele facebook,etwa preise unter anderem auch ich mit,diversen problemen zu kämpfen gehabt,hauptsächlich mit tracking problem wo,man einfach nicht mehr seine ergebnisse,nachvollziehen konnte um dementsprechend,optimierungsprozesse einleiten konnte,allein dieser höhe konnten sehr viele,nicht standhalten und haben das ganze,dann liegen lassen anstatt sich einfach,mit der problematik zu befassen oder,sich nach anderen vertriebskanälen um zu,schauen wie beispielsweise ticket kurz,bezüglich der tracking problematik,dieses problem gibt es schon längst,lösungen wie beispielsweise externe,anbieter und da ich sichern sicher,sicher davon ausgeht dass einige von,euch immer noch mit dieser problematik,zu kämpfen haben wenn ihr ein video dazu,haben wollt wie man dieses problem löst,und darüber sprechen sehr sehr wenige,dann lass es mich in den kommentaren,wissen damit sich ein separates video,bezüglich dieses themas machen kann nun,aber zurück zum thema was unterscheidet,nun facebook ads von tickets,ich kann es einfach nicht nur zunächst,einmal zu dem wesentlichen unterschieden,die die beiden plattform mit sich,bringen tik tok ist eine plattform wo,die menschen ausschließlich videos im,neuen zu 16 format posten das heißt,videos die den ganzen bildschirm,umfassen anders als bei facebook und,instagram sind dort noch sehr schlank,fotobeiträge vertreten wobei aber auch,instagram schon seit längerem die wheels,funktion eingeführt hat das füllt darauf,zurück dass videos immer mehr an,oberhand gewinnen weshalb tik tok gar,nicht erst die möglichkeit bietet fotos,auf der plattform hochzuladen ich habe,in den letzten monaten sehr viel,getestet bezüglich advertising auf,diesen beiden vertriebskanälen und,konnte einige unterschiede bezüglich,e-commerce & advertising verzeichnen,punkt numero uno,cpm ein massiver unterschied zu zeit,zwischen diesen beiden vertriebskanälen,ist der cpm unterschied die cpm ist eine,metrik im advertising bereich welche uns,verrät wie viel uns 1000 impressionen im,durchschnitt kosten das heißt wie viel,geld wie im durchschnitt ausgeben müssen,um unsere werbung tausend menschen,auszustrahlen ihr habt ihr einmal zwei,screenshots links einmal ergebnisse von,facebook als manager und rechts einmal,ergebnisse von tik tok ex-manager kreis,nun einmal die cpm kosten auf beiden,seiten ein und nun dürftet ihr schon,einen gravierenden unterschied,feststellen tik tok es vor allem im,dachraum haben einfach eine verdammt,günstige cpm zunächst einmal setzt sich,die cpm aus folgenden punkten zusammen,damit ihr das näher versteht erstens aus,der qualität des contents inwiefern,interagieren die menschen mit deinem,content wie lange wird sich dein video,angeschaut und kannst du mit deinem,produkt am ende den kunden,zufriedenstellt dh ist der kunde der,über die werbeanzeige gekauft hat,wirklich mit seinem kauf zufrieden somit,wirklich der algorithmus quasi in so,einem ranking ein wo gute werbeanzeigen,vor schlechten werbeanzeigen bevorzugt,werden was so viel heißt wie das gute,werbeanzeigen günstiger und besser,ausgestrahlt werden zweiter punkt aus,deinem targeting wenn du eine kleinere,zielgruppe von reichweite wie,beispielsweise 100.000 menschen kg tier,ist wenn es die vertriebskanäle viel,viel schwieriger haben deine werbung,auszustrahlen weil du einfach einen,kleineren topf von menschen zur,verfügung stellt zudem kommt es noch,darauf an wie viele mitbewerber,tatsächlich die von dir ausgewählte,target ehrung im selben moment,gleichzeitig nutzen das heißt je mehr,etwas heiser die paketierung nutzen die,duh ausgewählt hast desto stärker und,kämpft es diese taxierung und somit,sinkt oder steigt die cpm,okay k
After seeing the third section, I believe you have a general understanding of instagram ads vs tiktok ads
Continue the next fourth section about instagram ads vs tiktok ads
TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
tick tock ads versus facebook ads,which one is the clear winner what,should you be doing,is tick tock ads and the platform,crushing it right now,is it the worst thing ever in this video,we're gonna find out,so a couple of weeks ago i shot a video,together with you guys,showing you exactly how i was setting up,our first ever tick-tock,ad campaign together remember that so,once we created that ad as well as the,creatives,when we ran the ad some of you asked so,what happened so this,is what happened okay today in this,video i'm going to walk you through an,exact apple to apple comparison meaning,we literally took the same ad put it on,tick tock and we took the same ad,and we put it on facebook by the end of,this video you will know,exactly what it is that you should be,doing and exactly what you should not be,doing,when it comes to tick-tock ads so let's,talk about,what happened the numbers which is the,winner,and you're gonna be able to see exactly,what it is that you need to be doing,i was really curious like are they gonna,buy are they not gonna buy,are they just a bunch of kids are they,gonna have my ideal audience so let's,take a look and first talk about the,numbers okay and into,to understand how numbers work i'm first,gonna head over to the whiteboard,i'm gonna walk you through exactly what,it is,that we did first before we take a look,at numbers okay so real quick,what were the traffic and the audiences,where were they headed the example,that's gonna be utilized over here,is a webinar funnel so a webinar funnel,that,we sent people to this the first step of,the funnel was,registering for the webinar,and then after they registered for the,webinar this would be the webinar,confirmation page,and after they register for,it that is when they would,attend this live webinar,and after it's live this was an,automated webinar,um and after they attended that is when,they would head over to the checkout,page right so a simple,four-step typical webinar or,presentation funnel,so what we did was we created,an exact ad campaign with the same ad,creatives same video one on facebook,okay and then the next thing that we did,was we ran the same thing with the same,video same write-up same,ad creative on tick-tock okay which is,basically,the thing that we did together if you've,watched that video where we were,creating that tick-tock,video together and this ad over here,sent people to this,funnel okay so let's take a look at some,numbers,now that we understand the big picture,of the sales process,so on the screen you will see that this,ad campaign this is literally a new ad,account right so i'm literally,discovering this together with you guys,so that you can learn through,my mistakes and you don't have to go,through the usual trial and error,and you can see that on this,five day window we have spent about 2,600 now this is in ringgit malaysia is,the ad account where we created so for,those of you outside of malaysia that's,about 800 us dollars converted no wait,that's about 650 700 right,so in this five day window i'm gonna,walk you through the pros and cons and,some of the things that i discovered,i'm doing this okay let's talk about,pros and cons first,advantage of doing and setting this up,is that you will see it's actually very,simple to use and it looks like,facebook right the entire setup,literally looks like facebook so if,you've ever done facebook ads you'll,know that it's exactly,like facebook ads where you have to,campaign ad group and ads,okay so so that's like the first,advantage so you pick up really,easily if you've ever utilized uh,facebook ads before that being said,you also see that the targeting is also,very similar facebook,it's just based on interest broad,look-alike and,ultimately if you take a look at this,number here which is the most,important number you can see it says cpa,now what is cpa it's basically your cost,per action,how much did it cost you to get a,specific action now this action could be,a sale it could be a lead it and in this,case here because of the,the funnel that i showed you this the,action was basically registering,for a a webinar okay so this is,basically about,eight dollars okay so heading back over,here,we can see that the action that we set,the conversion,for tick tock is approximately,eight dollars and by the way if you stay,till the end of this video you'll know,exactly some of the things that should,be doing and shouldn't be doing so make,sure you watch the entire video,it's gonna save you a ton of money when,it comes to running these ad campaigns,profitably,so the next thing that we need to do to,make sure that it's an,apple to apple comparison is we went,over to facebook and here's the downside,of tick tock right now it's it's really,weird but because,they literally just started to roll this,out,you can it sounds ridiculous i know but,you can literally only target the people,that you created your ad,account in yes i know it sounds like,they absolutely hate money,so that m
After seeing the fourth section, I believe you have a general understanding of instagram ads vs tiktok ads
Continue the next fifth section about instagram ads vs tiktok ads
Why Meta Ads Are BETTER Than TikTok Ads
Why Meta Ads Are BETTER Than TikTok Ads
the king and queen of advertising in the,e-commerce world right now are both,facebook ads and tick tock ads but which,one is better and why right now in this,video for the first time i'm breaking,down the data the pros and cons and my,thoughts about both platforms so stay,tuned throughout this entire video for,some gold nuggets part number one here,is data and we're gonna be going through,some different data points and this,first one is monthly active users so one,being meta meta is a container of,facebook instagram whatsapp and,messenger and for meta they have 3.59,billion monthly active users i want you,to really think about this there are 8,billion people in the world and about 60,percent of us actually have access to,the internet and tick tock a newer,platform has 1 billion which is honestly,impressive for its year-over-year growth,which we're going to get into here in a,second but based purely off of this,piece of data right here meta is way,beyond where tick tock is now out of,those platforms let's take a look into,how much of those active monthly users,are actually engaging and showing up,daily to use these social platforms so,if you look at the blue right here this,chart is for the average time spent in,minutes from each platform so here for,meta i made an average of all the,different platforms averaging to,25.5 minutes per day and on tick tock,the average user spends daily 52 minutes,so over double what the users are,spending on meta itself and the red,piece here is how many of those monthly,active users actually access the,platform every single day and use it and,for meadow to use one of their platforms,a facebook instagram messenger or,whatsapp it's 78.5 percent but tick tock,just the lone wolf as it is has 90,percent of its monthly active users,using the platform every single day,which is quite impressive as it's not,like meta with many different platforms,and types of content consumption inside,of it and the third piece of purely,logical data here that i want to touch,on is the year-over-year growth in the,last three years for these companies so,for meta and the billions of dollars in,revenue it's brought in senator we run,ads,has gone from you know a subtle 70.7,billion in 2019 up to 85.9 and,117.9 and when you look at a broader,time frame of the years you can see that,it's essentially from the creation is,just a very very consistent progression,and has continued going up every single,year and by dance which is the owner of,tick tock a company based in china in,2019 their revenue was 17 billion and,you can see in 2020 when tick tock,started taking off even more and more,their revenue doubled that's like if in,this year facebook did 70 billion and,then the next year they did over 140,billion in revenue which they have not,even touched that a couple years later,and into the third year showing previous,of 2021 by dance reported 58 billion,dollars in revenue and obviously not,every single penny is from tick tock but,overall as the company we can see that,tick tock has played a very very,significant role in the growth of this,company and the revenue coming in now on,four main topics including cost,consistency results etc we're going,through the pros and cons of these,platforms individually and the first,thing i want to cover here is the pros,and cons of starting with either of,these platforms right now so for,facebook anybody can use it it has a,great user interface it's very simple to,use it's quick and not buggy and there,are a vast amount of data points to,actually choose from based off of how,many users they have and all the,different options which we're going to,get a little more into here in a second,but a major con of starting with,facebook ads right now is the fact that,it can be very slow burning from scratch,for people starting off brand new,because when you think about it facebook,has currently over 10 million,advertisers,trying to run ads profitably on the,platform i don't know the exact number,for tick tock but obviously it's not,even comparable which is a main benefit,leading into why tick-tock is a cool,opportunity right now that is very,unique and definitely not going to last,forever and a big piece of using,tick-tock right now and a pro is the,rare opportunity for organic algorithm,virality so i'm sure as you've seen you,know maybe even some of your own tick,tocks have gotten lots of views lots of,engagement that's something that is,super under utilized even to this,current day by brands not using tiktok,to create organic content where you can,then get organic virality to a certain,degree and then can even use that,specific post add a call to action and,use it as an ad itself and a con of,starting with tick-tock ads right now is,the fact that it's a newer ad platform,with limited function overall and bugs,etc and number two what are the pros and,cons of these platforms native ad,integration and for facebook we think,about the placements that we can choose,from there's over 15 place
After seeing the fifth section, I believe you have a general understanding of instagram ads vs tiktok ads
Continue the next sixth section about instagram ads vs tiktok ads
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
After seeing the sixth section, I believe you have a general understanding of instagram ads vs tiktok ads
Continue the next seventh section about instagram ads vs tiktok ads
I Bought The First 5 Things TikTok Ads Recommended To Me
I Bought The First 5 Things TikTok Ads Recommended To Me
(upbeat music),♪ This is Safiya's new intro song! ♪,- Hello friends, and
welcome to another video.,This week, I'm gonna be
buying the first five things,that TikTok ads recommend to me.,That's right, I'm gonna be giving TikTok,even more of my personal
information, a questionable move.,So, over the past few years,,we've done a few experiments
that involve buying products,from targeted ads across
social media platforms,,like Facebook, Instagram,
YouTube, and Snapchat,to see if their ad
algorithms and analytics,could match me to things I might like.,And a few months ago,,I finally relented and downloaded TikTok,,and lo and behold, there were
ads and abs, but mostly ads.,Now in general, TikTok has
actually become an environment,where companies and people interact a lot,,so I think a lot of businesses see TikTok,as a good marketing opportunity.,- Thank you Little Caesars,for the life size plush replica of me!,- And in terms
of the ads I've seen,,there's quite a wide variety.,(dramatic music),- I have been dreaming of
marriage with a rich girl.,- I've gotten ads for parks,,ads for like fake veneers and
ads for working for TikTok.,Some are for super small Etsy shops.,Some are for larger corporations.,Some play into TikTok trends,,or try to mimic the normal videos,you might see on your for you page,,and some are incredibly
low effort and confusing.,Like, what is this product,
and why is it so pixelated?,And I also know that other
people notice these ads as well,and can relate to getting blasted,by the same one for weeks on end.,- This is a plea to the
marketing people at HALARA.,Please, stop targeting me to
buy your mini tennis dress.,- Every time they open the app.,- Wow, I sure love my HALARA dress.,(sobs) It's, it's really cute!,- But TikTok does have a
very targeted algorithm.,I should know. I've been on
Edgar Allen Poe Tok before,,so maybe they do know best,,and maybe I will like
the things they show me.,So that's what we're gonna
do, buy the first five things,that TikTok ads recommend
to me and see how they do.,All right, so a couple of
quick disclaimers here.,One is that I'm gonna be
pretty much just ignoring,the first ad that comes up
right when you open the app,,because I usually find that
those are for movies, TV shows,or big companies like Credit Karma,,and I'm more interested in
their normal ad inventory,rather than the big banner ones,,which feel less targeted overall.,The other disclaimer is that
rather than just sitting,in one spot and just scrolling,until I get to all of the ads,,I'm gonna open the app up multiple times,throughout the day and
get my five ads that way,,just because that more closely replicates,the way I use TikTok on the daily,,compulsively opening the app,,scrolling through a few videos,,feeling guilty about wasting
time and then closing the app.,Alright, and with that,
let's ruin my algorithm.,Alright, so I've been scrolling,,and TikTok gave me a pretty good ad here.,This is an ad for Pizza
Hut's new limited edition,,streetwear line, Tastewear.,- They don't just sell pizza
anymore. They make streetwear.,And it's called Tastewear,
so let's get into it.,- Yes, that's right, Pizza
Hut made a track suit,,and they're advertising it to
me, which is weirdly targeted.,I am not necessarily the
world's biggest Pizza Hut fan,,but I am a huge fan of companies,doing weird PR things, including clothing.,KFC Crocs, sign me up.
Peeps Crocs, I'm there.,Pizza Hut parka, I mean, I have that.,I don't actually follow a
lot of brands on TikTok,,but I have posted a fair amount of videos,with weird clothing, including
the aforementioned Crocs,,so maybe that's what tipped them off.,So I am gonna get all of this
stuff, or as much as I can.,They have a jumpsuit that's inspired,by the plaid tablecloths
at Pizza Hut restaurants.,Then I'm gonna get their
T-shirt that is inspired,by their stained glass chandeliers,,and I'm also gonna get the slides.,They do also have a necklace,
which I'm gonna grab.,The pizza chain, oh I just
got that...pizza chain.,It's a pizza chain about the pizza chain,,Pizza Hut, pizza chain.,Two notes here, one is
that the iconic red cup,was sadly already sold out,,and also that this is not that cheap,,specifically, the track
suit is kind of expensive,,which I wouldn't really
expect from Pizza Hut,,but we're gonna get it anyways.,Dude, we're definitely gonna have to go,to Pizza Hut in this.,- You're gonna
be drippin' in Pizza Hut.,- I'm going to be as greasy
(laughing) as a Pizza Hut pizza,,sorry for the slander.,Alright, so I just got another ad,for what seems to be an
electronics mystery box.,It's from this account
called, What the Boxio,,and it's sort of cryptic.,It's almost like a cliffhanger.,This dude is just like, "Hey,
you need a box, go get one!",- So you guys know we've got
boxes, boxes, and more boxes.,I can't show you guys what's in there,,but I can tell you guys,,you guys need to go buy
one as soon as possible.,- He also does a nice sheesh at the end.,Wow, I felt so weird doin
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