I recently found myself repeating the,same thing over and over to current,clients as we are expending over to tick,tock as a major ad platform within our,client pool so I'm always repeating the,clients why it's important to have a,full warm-up phase dedicated to warming,up the tick tock pixel because look,reality is most of people going on Tick,Tock right now are not using Tick Tock,as a first platform they've been in the,industry for quite a while and they've,advertised on Facebook and they kind of,Forgotten what time what it was to get,started with Facebook back then so in,today's short and sweet video I want to,talk about why the tick tock pixel,warm-up phase is very important and how,do you want to structure this phase,before you really start running your,Tick Tock ads my name is Justin and I'm,the founder of voicemail media and,e-commerce marketing agency specializing,in elevating thriving Brands by,simplifying e-commerce growth,foreign,so to get straight into it I'll do an,analogy that I I really love telling our,clients so when you first start riding a,bike when you're very young right if you,threw a kid on a bike without any,training wheels there's a very small,chance that they might succeed but,honestly the odds are against them,they're most likely going to be failing,because they have no practice about how,to grasp The Handlebar how to really,pedal the right way how to balance their,weights Etc if we compare that to a,pixel when you first start running ads,the pixel aka the ad platform does not,have any data whatsoever about your,audience so they don't really know who,to go after they don't really know what,this person looks like what they like,what they don't like so they try and,kind of pull everybody around and,chances are they'll fail so the reason,we're doing a pixel warm-up phase is,that when you first make a new pixel,this pixel is empty does not have any,data I've made a video in the past where,what might happen if you start running,ads off the bat and try and go for,purchases as a conversions campaign the,usual outcome of that is that your ads,simply won't spend it so Tick Tock won't,spend anything on your ads because it's,simply too much confused to know what,you want the algorithm to do with this,ad spend which is why you want to start,with a pixel warm-up phase to really,educate the platform about who are your,buyers where do they fit within the,algorithm again where can the algorithm,best find them and you do so by a,gradual warm-up phase so I'm gonna put,on screen right now a screenshot of the,structure we've been following in order,to warm up our clients pixels correctly,so this whole warm-up phase would take,depending on your budget anywhere from,two to four weeks to really get your,pixel warm enough for you to start,running purchases conversions campaign,so for the first week again let's keep,in mind tick docks CBO minimum daily,budget is 50 so you'll want to start,running ads for traffic or video views,and in do so for about seven days just,the first to tell the algorithm hey,those are the type of people that are,most interested in our video type,doesn't mean they're taking action just,means they're showing some signs of,Interest by either liking commenting or,interacting with your videos once this,is done then you switch to the second,phase of your warm-up phase so for the,following seven days which you actually,start for the first time with a,conversion campaign so you'll usually go,with a bit more of a top of funnel event,so that could be add to cart as an,example and your only goal at this stage,is to get 50 conversions within seven,days so for you to get 50 at the carts,within seven days again depending on,your products aov means that you need to,spend a certain level on the platform,for most people the daily minimum budget,of fifty dollars is gonna be enough to,achieve these 50 conversions assuming,you have a good conversion rate on the,website so once you're done and once you,actually have these 50 attributed,conversions then it's a bit of a,conflicting advice online and it'll,depend on the clients honestly that,we're doing this with but either you can,directly switch to a purchase event,right there and already essentially,starts running some conversions,campaigns for purchases or you could go,one step further and actually start,optimizing for initiate checkout for,another seven days so you extend your,warm-up phase by another week and then,once you get 50 initiated checkouts,within that week then you get to 50,purchases I'm actually going to,recommend for the most of you to,actually do this phase where you're,going with traffic or video view,campaigns for seven days then week two,you're going without the cards week,three you're doing initiate checkout in,week four you're actually starting with,your purchases campaigns and again the,sole reason is think of this like a,waterfall or taking somebody and we're,slowly teaching the algorithm we're,slowly removing the training wh
Let's move on to the first section of is starting to ads its tiktok
➤ Do This To Get Your TikTok Ads To Start Spending | TikTok Ads 2022
➤ Do This To Get Your TikTok Ads To Start Spending | TikTok Ads 2022
you just set up the perfect campaign you,put your audiences together you finally,launched your ads and nothing,your ads aren't spending on tick tock,what is the problem how do you fix it,and i'm going to cover that exact,solution,what's up y'all it's chase chapel here,and it's your favorite digital marketer,where we cover tick tock ads and,facebook ad strategies and i'm going to,be showing you today exactly how you can,get your tick tock ads to start,delivering a lot of you might think that,you set up the perfect campaign did all,of the right steps but come to find out,your ads just aren't spending and you,want them to deliver so that way you can,start to get sales and i keep getting,this question through instagram and my,dms at real chase chapel where y'all are,asking why your ads aren't delivering so,without further ado let's go ahead and,jump into it alright so what you're,going to do is you're going to jump into,your tick tock ads manager and we're,going to go through and create a,campaign so that way we can make sure,you did all of the correct steps so that,way your ads can start delivering and,we're going to troubleshoot why your ads,might not be delivering so that way you,can get them to deliver and achieve,sales first thing we're going to do is,hit the create button and this is going,to create a campaign,and we're going to go ahead and,select a conversions campaign if you're,optimizing for purchases this is what,you would do and then we're going to go,ahead and hit continue and if you're,using an actual tick tock pixel you're,going to want to make sure you have one,set up because you're going to need to,make sure it's active if you have an,inactive pixel with no recent activity,that is one reason your ads might not be,delivering so first you want to make,sure you have an active,tick-tock pixel and if you use shopify,you'll use the shopify integration to,integrate that if you use another,website see if tic-tac actually allows,you to integrate so that way you can,make sure your pixel is active once your,pixel is active you want to make sure,you choose an optimization event it's,important to choose an optimization,event because this is what you're going,to be optimizing for to get results so,if you want purchases then you're going,to want to optimize for purchases now an,important play here is,sometimes people are going to recommend,you to if you're not getting delivery,they might say well rather than just,optimizing for complete payment which is,purchases you should optimize for add to,cart because you can get those events i,wouldn't follow that advice that is just,so not true if you want purchases you,need to optimize for purchases the last,thing you need is to be optimizing for,add to carts and getting that exact,thing and not actually seeing sales from,your results just because your ads might,deliver with add to carts doesn't mean,you should be doing so because you can,guarantee your ads will deliver by,choosing complete payment if you know,exactly how to create a tick tock ad,that actually converts and that will,allow you to get delivery so if you,truly do want purchases make sure to,choose complete payment because you,don't want to choose any other event if,you're already going to be optimizing,for sales,the next thing is you're going to select,the placements,and you're going to want to make sure,you're only delivering to tick-tock,because the video we're going to be,using is for the tick-tock placement,we're going to be running ads in the us,in this case so we want to make sure,we're delivering there and then we're,going to go ahead and you know leave,these two other settings on,and we're going to go ahead and leave,our targeting to 18 plus for this,specific,product service we're promoting and then,the main thing is your ads might not be,delivering due to audience size if your,audiences are way too small you might,not be seeing delivery,you want to make sure you have an,audience size that is more than at least,you know a few million people up to 10,million people that is a good audience,size 10 million plus is great 60 million,is fine we see great results with that,and get plenty of delivery that way so,you're going to want to make sure that,you don't over narrow your audience so,usually it's best just to accept the you,know initial recommendations that tic,toc gives you so that way you can get,the best results the system is getting,better by the day so highly recommend to,you know go with the actual suggestion,that they have and this is going to give,you an audience size that will allow you,to get delivery so that will rule out,not only the pixel but the audience as,well the next thing is your daily budget,so you're going to set a 20 daily budget,that's the minimum you have to spend in,order for delivery to happen,now,some of you might not be getting,delivery due to the actual ad schedule,you want to make sure your ad,runs at the scheduled start time you,might have set a later start date you,mi
After seeing the first section, I believe you have a general understanding of is starting to ads its tiktok
Continue the next second section about is starting to ads its tiktok
If I Was Starting With TikTok Ads In 2022, This is What I'd Do (Copy My TikTok Ads Strategy NOW!)
If I Was Starting With TikTok Ads In 2022, This is What I'd Do (Copy My TikTok Ads Strategy NOW!)
if you're new to tick tock and just,getting started with tick tock ads and,in this video i'll be sharing you,our exact strategy for getting started,on tick tock and let me show you exactly,what it is so you can copy it straight,into your ads manager with your brand,this strategy has helped generate tens,of thousands of dollars for our clients,and this is why i want to share with you,so you can also benefit from that,experience my name is justin and i'm the,founder of warzone media an e-commerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notifications to be,one of the first to know about these,cutting edge ecommerce marketing tips,posting our channel every week,so there we go starting on tick tock so,when you first want to get started on,tick tock you have no choice but to do,traffic or video review campaigns i mean,that is pretty much mandatory because,you want to season your pixel so first,and foremost make sure you have properly,installed your pixel before wanting to,actually turn on your tick tock ads and,then you want to start with traffic or,video of view campaign so you basically,boost engagements on your either your,website or with some of your posts or,ads uh because again video of your,campaigns could be through spark ads,right there and then basically you go,very broad with your ads you have about,four different ads and the minimum,budget for that on tick tock is if,you're doing a cbo campaign then it's,about 50 a day and it's the same thing,at the moment of recording this video in,both canadian and us dollars they're,both fifty dollars actually and it's,twenty dollar minimum daily budget if,you are having an so basically you,do that for about seven days um,basically it i'm honestly gonna depend,on the budget like if you go on the low,end if you go for 20 uh dollar daily,budget with you may have to spend a,little more so i'd say if you can spare,the 50 or basically the 350 dollar for a,full week of ad spend then do it that'll,speed things up so once that's been done,your pixel is seasoned and then you can,actually start your first conversion,campaign because if you started that,before that you'll probably be seen with,other videos on the channel that your,ads might not spend at all this is,basically what ends up happening if you,start with a conversion campaign on tick,tock without having season the pixel,first,so then you have a conversion campaign,right here the budgets it's the same,thing as a traffic or you know video,view it's 50 minimum daily budget or a,20 minimum daily budget with so you,have that campaign you basically leave,it still abroad the same structure,basically same exact thing,just with an objective of conversions,this does not mean you should go with,purchases this only means you need to go,with a very top of funnel event because,your goal,in that phase is you need to break above,the 50 conversions per 7 day window that,is your absolute goal during that period,you need to break above 50 conversions,within seven days or else you can't,really go through the next phase you'll,have to play with the budget or optimize,your ads to break through that 50,conversion window so that's what i'm,saying usually going with an add to cart,event will help you get those 50,conversions a little faster so if you,didn't get those 50 conversions i'd say,basically switch to a purchase,conversion event if you did not keep,your ads running so then you switch to a,purchase conversion event and then this,is where things get interesting you,basically keep the same campaign the,same creatives that you were running and,essentially you split that up into three,ad sets so again that's why it gets,pretty interesting because at that point,you also have a little bit more control,like in your first other campaign that i,just showed it was either for 20 a,day but there's basically only one ad,set or it was cbo in that case here you,start with three ad sets so you have,essentially your broad you have interest,and you have hashtag and then from there,you have the same four ads as you,initially had um i'm saying seven days,again right here just because what ends,up happening and that's part of your,optimizing process is just that you want,to give it about seven days before you,can make any informed decisions with,your ads so tick tock themselves,actually recommend they basically talk,about their attribution window which,they basically say that from the time a,click happens to a conversion basically,takes about seven days so that's why i'm,saying if you are to start these,campaigns for the first time essentially,give them about seven days before you,can really take any form of decisions as,to are they working or not and something,to note right here is you've probably,seen at that point you are already three,weeks to a month in with tick tock ads,and you have not gotten any conversions,or op
After seeing the second section, I believe you have a general understanding of is starting to ads its tiktok
Continue the next third section about is starting to ads its tiktok
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit
After seeing the third section, I believe you have a general understanding of is starting to ads its tiktok
Continue the next fourth section about is starting to ads its tiktok
5 Things to Know BEFORE You Start TikTok Ads...
5 Things to Know BEFORE You Start TikTok Ads...
what's up marketers today we're going to,be talking about tick-tock ads and how,to decide if it's right for your brand,because spoiler it's definitely not,right for every single business in 2022.,so we're going to go over the five,things that you need to know before you,start advertising on tick tock and trust,me,these things could help you save a lot,of wasted time effort and of course,money but if you decide that you do want,to get on tick tock ads and you want to,actually become an expert in the,platform be sure to check out my friend,savannah sanchez's ultimate guide to,tick-tock ads course i am currently,still going through this thing and every,time i take a lesson i'm screenshotting,things and sending it to my team because,it is serious gold i'm particularly,loving these sections all about creative,which is the biggest lever on the,platform i know i say this about,facebook ads too but on tick tock ads,it's even a bigger deal so she actually,has an exclusive deal just for my,community be sure to check that out in,the link in the description box below,but for now let's go ahead and dive into,these five things that you need to know,before start advertising on tick tock,seriously i wish i would have known,these things before i got some clients,on the platform and i've been,advertising on tic tac since like early,last year,because this would have saved me a world,of pain so okay let's dive in number one,thing that i wish i realized about tik,tok before and something that you,definitely need to know,is that you actually have to season the,pixel and,you know if you've ever seen any of my,videos that are about like facebook ads,build outs and how i like structure my,campaigns at thesis you'll notice that,all of my ad accounts are conversion,optimized going straight to purchase and,that's for brand new pixels or for,brands that you know have been,advertising for a while it's literally,always the same and on facebook it,doesn't matter but on tick tock you,actually do really have to season that,pixel and this was one of the things,that i really loved about savannah's,course because she has a super formulaic,approach to seasoning the pixel that,frankly when i looked at that i was like,yeah you know what that actually makes,sense so one of the ways that savannah's,approach differs a little bit from what,we've been doing at thesis is you know,yes when we would launch new clients on,the platform aka new pixel we would,start off with a conversion objective,and optimize for add to cart that's,pretty standard that's exactly where,savannah starts off as well for most of,her clients but she actually goes,through a few more steps in order to get,people graduated to,optimizing for that purchase conversion,so if you want to learn more about that,and you want to have a better structure,to getting your clients to eventually,optimizing for purchases this is your q2,again go check out her course but i'd,say really like the big reason why i,wish i would have known this before is,because when you first start out on the,platform you're not going to have,optimized results and this is really,important this is especially important,when you're working with clients and,you're trying to manage expectations so,if you have a brand new tick tock pixel,and you are a new brand advertising on,the platform frankly,it's going to take anywhere from a few,weeks to a few months to actually have,optimized results it is worth it do not,get me wrong but if you do not have the,cash and the budget for a little bit of,a runway to start learning about what,types of creatives and what types of,audiences are actually making the move,on tick tock,then it's not your time this is still a,new platform and they don't have nearly,as much data as facebook so if you're,still plugging away at facebook and you,see tick tock as this silver bullet,platform it's definitely not going to be,that and it's going to take some work as,well and number two like i hinted at,earlier creative is the most important,thing on tick tock and yes i know i've,said this line several times this,channel creative is the most important,lover i know you've also heard other,people saying creative is the most,important level,well like on tick tock it's like the,really truly only thing that's important,but there's also some other things to be,aware of when it comes to tick tock,creative or tic tac ads creative and the,first one is is you have to make tick,tocks to be on tick tock ads like they,will not even deliver your ads if you,don't have the right kind of content and,you know every time i explain this to a,client they're always like well i've,been on tech talk and i've seen some,like a really nice brand and blah blah,and it's like,yes,and if you look at like top ads on tick,tock which link below yes you can,actually see the top ads on tick tock,and section out by conversion section by,reach and bright brand awareness those,are all brand awareness and reach,campaigns so if you actually want t
After seeing the fourth section, I believe you have a general understanding of is starting to ads its tiktok
Continue the next fifth section about is starting to ads its tiktok
How & Why You Should Start Your Own TikTok Ad Agency
How & Why You Should Start Your Own TikTok Ad Agency
there's a lot of hype around tik tok and,how brands use it to market themselves,but the majority of people still don't,understand what that hype is all about,well if you're a millennial or a boomer,analytics suggests a high likelihood,that you probably know about tick tock,but if not then maybe you ask someone,younger in your life and they try to,explain and possibly failed or maybe,you've heard that this new,extraordinarily popular video app is a,refreshing outlier in the social media,universe that's genuinely fun to use,maybe you even have tried it yourself,then may have bounced straight out but,did you know that this popular app is so,popular that it had dethroned google as,the most popular domain in 2021 yep it,came from seventh place in 2020 then,straight to number one in 2021 it even,became the first non-facebook mobile app,that reached 3 billion downloads,worldwide that caught your attention,right now you might be wondering if,there is a way for you to jump on the,trend if you are then this video is for,you for today's video exclusive to our,laptop lifestyle members we are going to,talk about why you should start an ad,agency on tick tock and how you can set,up one before that if you still don't,know you might be asking what is tick,tock aside from it being the current,ruler on mobile apps since 2021 it's a,mix of music lip sync videos comedy and,micro blog content but it's not just,limited to that as tick tock's,popularity is growing it will keep,evolving and attract more brands and,celebrities actor will smith was a fan,of tick tock and has amassed 30 million,followers dancer charlie demilio became,the first person to earn 100 million,followers on tick tock and currently has,over 123 million followers gary weiner,chuck an entrepreneur has also adopted,the platform with tick-tock you can post,about anything humor hobbies fitness,travel music and even photography,multiple areas exist on this app to,offer opportunities for exposure for,those that can adapt their content to,the short form video model while,entertainment is the main draw at the,moment there is also an increase in more,educational aspirational and,business-oriented content tick-tock is a,perfect opportunity for brands to,express their creativity millions of,people are downloading the app and with,it your brand can be seen as cool edgy,and in such and if you're still not,convinced why you should start an ad,agency on tech talk then here are the,reasons why tick-tock advertising is,powerful you can follow the content that,your audiences are paying attention to,or customize it for their specific needs,you can even grow your analytics profile,by advertising to potential new users to,find who is most likely to fit your,brand tiktok provides tools that you can,use to transform your content into ads,video ads on tech talk are highly,engaging due to the platform being more,sound based than other social media,sites that is why more brands and,businesses start using tech talk for,their marketing and maybe you're just,the right person they're looking for if,you decided to start your own tick tock,ad agency you probably are more curious,right now and might be asking what type,of ads tick-tock has the first one is,the in feed ads these ads appear as,users scroll through there for you page,and tech talk then feed ads blend in,with tiktok's native feed resulting in,potentially high visibility and,engagement users can comment share and,interact with these videos which also,allows you to add a cta button that,leads them to the landing page it has a,duration of up to 60 seconds however,tech talk recommends that you limit it,to 9-15 seconds another type of ad is,the brand take over these ads take up,the whole screen on tick-tock as soon as,it opened they also have a cta or link,to the drive viewers deeper into your,brand story and can range from hashtag,challenges to landing pages with links,tick-tock ensures only one of these ads,shows per user each day so there is more,visibility for this ad spot though the,price point is higher than other types,of ads it's worth it because it,increases visibility among users these,are usually three to five second videos,or an image shown for three seconds the,next one is similar to brand takeover,ads it's called top view tick tock ads,the only difference between top view ads,with brand take over ads is that they,occupy the screen with a delay of about,3 seconds after the sign in and autoplay,a 60 second long video now you might be,wondering what types of businesses do,tick tock ads work for today tick tock,ads have been successful with a wide,number of traditional businesses such as,consumer products consumer services,retail brands and financial service,providers however the truth is tick tock,ads can do amazing things for almost any,type of business it just hasn't been,done yet but that's what makes the,opportunity to advertise so great these,days businesses need to be quick if they,want to attract customers with more
After seeing the fifth section, I believe you have a general understanding of is starting to ads its tiktok
Continue the next sixth section about is starting to ads its tiktok
Getting Started With TikTok Ads
Getting Started With TikTok Ads
- There's kind of four key metrics,that determine how your ad ranks.,Your creative performance is one of them.,So, creative is a big aspect of it.,- Today, I'm very excited
to be joined by Max Finn.,If you don't know who Max is,,he's a TikTok ad strategist,and co-founder of Unicorn Innovations,,a boutique marketing agency
designed to help eight,and nine figure brands
acquire more customers,with TikTok and Facebook.,He's also a partner for
Founders Mastermind,,a membership group for entrepreneurs.,Max, welcome back to the show.,It's been a couple years, man.,- It's been a long time,,but I am excited that we get
to finally catch up again.,And I'm excited that you
nailed the intro first try.,You didn't have to redo
it, which is great.,So, we can just smooth sailing,for the rest of the interview.,- There you go.,Well, last time you were on
the show was back in 2017,,and back then you were pretty
much focused on Facebook ads,and today you've expanded a little bit.,And today what Max and I are
gonna do is explore TikTok ads.,I'd like you to share a
little bit of the story,about maybe over the
last three or four years,or four or five years 'cause
it's been like quite a while,since you've been on the
show, what's changed with you,,how have you, why did you decide
to focus in on TikTok ads?,Tell us a little bit
about your story there.,- Yeah, and by the way, from
last time we spoke 'til now,,I got officially banned by Facebook.,My entire personal-,- Really?,- My entire personal
profile yesterday got banned,for no reason.,I barely posted.,So, I'm like officially,,I can't even do anything on
Facebook anymore, which is wild.,And we can talk about
that another, another day,,but pretty, pretty
crazy full circle thing.,I'm officially off of Facebook entirely.,But anyway, like the
last few years, you know,,I've been pretty hard on the
Facebook ad side of things,,have grown a very large agency,helping lots of different
businesses scale with Facebook.,About two years ago, got on
TikTok in their alpha program,,and it was rough.,It was like, this is,
they got a long way to go.,I never used it personally.,I didn't understand it.,I thought it was kinda a fad.,It's just 16-year-olds
dancing, all that stuff.,But about a year and a half ago,to a year ago I started taking
it a little more seriously.,Two Black Fridays ago we
saw some decent results,,and I was like, okay,
there's something here.,And I saw the writing on
the wall with Facebook.,I was like, it's so mature, it's so big.,The growth potential really isn't there.,The arbitrage opportunity
really isn't there.,And what I found out throughout my career,,and I'm sure you are
very familiar with this,and you've talked to lots of experts,who are familiar with this,,you see the biggest results
being one of the first people,to crack a channel, to crack a strategy.,There's not a lot of money being made,once a platform is really mature.,It becomes a lot harder to
get a lot of viewer results.,So, I wanted to be somewhere,that was gonna be the next thing.,Where can I be back on the
ground floor of something?,Maybe it's not gonna be the next Facebook.,This was at the time,when I was thinking maybe
it's not the next Facebook.,But at least I'm gonna try,because the Facebook thing
just isn't really working much,for us.,And luckily it's, I kind
of guessed it right.,I put all my eggs in that basket,,and it turned out to be a smart investment,because now TikTok has about
1.2 billion monthly actives.,It's just eating everyone's lunch.,The numbers are off the
charts through engagement.,All the advertisers are
gonna put money into there.,They're acquiring talent
from Facebook and Google,and all the ads channels.,So, it's been a wild
ride to say the least.,- Well, that's really fascinating,because I don't know of too
many Facebook ads experts,that have pivoted over to
TikTok to be honest with you.,So, I think it's really
cool what you're doing.,There's a lot of people
listening right now.,As a matter of fact, I
would say the vast majority,of the audience has not
done an ad on TikTok,but has done an ad on, you
know, Facebook and Instagram.,So, what do you wanna say to them?,Why should they consider TikTok ads,when they're so familiar
with the Facebook ecosystem?,- Well, interestingly,
I'll say the first thing is,that the risk factor, right?,Like, I have spent my
entire career on Facebook.,My entire career.,I've been on Facebook 15 years as a user,,10 years an advertiser.,I've taught 10,000 students how to run it.,And I cannot use Facebook anymore.,I literally cannot even
log into the app anymore,or Messenger.,I can't run ads anymore.,We still have an agency
that runs stuff in the team,,but it's a huge risk factor.,A lot of people are all in on Facebook,,they're all in on a
single traffic channel,,and that's a massive risk.,You're building your entire business,on somebody else's platform.,And on any day, for whatever reason,,they can decide you don't get
to be on this platform anymore,and ban you.,A
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Will TikTok be BANNED? Here is what to do.
Will TikTok be BANNED? Here is what to do.
for those of you who use tick tock for,your business or to make your content go,viral you might want to listen to this,and to be honest it's going to hurt Tick,Tock is banned in the U.S this is a,potential headline that you might be,hearing very soon Tick Tock is not,officially banned yet but I'm going to,be breaking down in this video exactly,what the US Congress has planned and,what they're trying to do in order to,ban Tick Tock fully and like I said,earlier you may want to watch this video,because the US Congress has already,pushed this into the floor and are,looking to get votes on this matter,right now so let's get into some of the,basics that you need to know when Tick,Tock first came onto the scene they came,on as an app called musically which was,an app where users could lip sync to,songs the musically was bought out by a,Chinese company called bike dance and,they merged it into their app called,Tick Tock now this is where things get a,little shaky in November of 2019 news,outlets started raising concerns around,tick tock with the National Security it,has with the US and putting in question,the Chinese company by dance who owns,Tick Tock and things have moved really,slowly over the last few years but,recently things have started to really,pick up and now all of this is starting,to come back just a few days ago,Congress introduced a new bill to,entirely ban the platform altogether in,the U.S and they've already started to,ban it on government-issued devices in,multiple States as they're voting right,now the Senate passing a bill to ban the,popular Tick Tock Washington,groups have introduced a bipartisan Bill,looking to ban Tick Tock maker saying,the platform is a major security risk,and if you'd follow my channel over the,last two years or followed my own Tick,Tock or Instagram then you know I'm a,big fan of The Tick Tock app especially,for business purposes to be able to,generate results for your business as,well as ways for creators and new users,to be able to discover Brands and find,you in many ways it's a great time to be,on Tick Tock it's one of the most,popular social media apps right now with,over a billion users on the platform and,the platforms developed into a community,where users see this as a news source a,search engine where people are literally,searching ways that they can find,workout routines or what recipes they,want to do they're using Tick Tock,instead of Google Now and tick tock's ad,business has been growing steadily and,producing incredible results for our,clients as well in Tick Tock forever,change the marketplace short form viral,content has taken over and it's,completely changed the way Brands,businesses influencers Market their,products and services in fact a lot of,ways my businesses are based around the,tick tock platform as well with us,offering ad Management Services for tick,tock ads and ways to actually be able to,you know scale via Tick Tock ads and,show you how to do it yourself as well,but it may not be a great time for much,longer especially if the app ends up,getting banned what does this mean for,you and me if Tick Tock is banned now,well first we have to understand what's,going on Tick Tock has put in a bill in,place to essentially ban the platform,altogether and the Senate's pass like,legislation to ban Tick Tock from US,Government devices the senates voted to,ban tick tock on U.S government-owned,devices and now they're putting aim,towards Banning the app altogether now,would the US really ban one of the most,popular social media apps Tick Tock well,first we need to understand what the,motivation is behind why they would do,this and the easiest way to understand,this is quite literally looking at the,exact build that they put in place it's,to protect Americans from the threat,posed by certain foreign adversaries,using current or potential future social,media companies that those foreign,adversaries control to surveil Americans,learn sensitive data about Americans for,spread influence campaigns propaganda or,censorship,so that's really the main focus that,they're putting it on entirely to ban,the platform and if they do ban Tick,Tock what would this look like for,creators consumers and small businesses,and marketers well the likely scenarios,that would take place would be consumers,would have one less place to consume,their favorite content and find other,platforms to focus their attention on a,lot of people think this is totally fine,it would make sense but all of his,attention would end up going somewhere,those hours would be added back into,people's days and they would definitely,be looking at other social media,platforms to get on millions of creators,and Brands would no longer be as,discoverable as they are today,especially with Tick Tock being such a,platform for users to be able to find,brands that they've never heard of,discover small businesses be able to,find creators that you know they,normally wouldn't have discovered in the,past Tick Tock has bee
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