Smartphone, $1,500. Laptop, $2,500.,Latest haircut, $300. Being
an early adopter on TikTok:,priceless. So,,you want to be one of the first
mover and shakers on TikTok,,but you have no idea what
videos to actually post,,especially as a business owner so that
you actually grow your business. Well,,you're in luck because in today's video
I'm sharing with you five TikTok videos,that you can create for your
business to actually grow it.,And stay tuned until the end where I'm
going to share an embarrassing dance,video of myself.,So the first type of TikTok video you
can create for your business is what I,call Yup, Nope. Let me
show you an example.,Nope, Yup, Nope, Yup,,Nope, Yup, Nope, Yup.,So the idea here is you go ahead and
film yourself doing the yup, nope thing.,And then on screen you pop up text
where you're saying yes or no to certain,things about your world.,Now of course you're not going
to make it all about business.,Make some of it personal too.,But this video is a great way for people
just to get to know you a little bit,more. I've made my very own Yup,
Nope video, so check it out.,No, Yup, no, yup, no, yup, no, yup.,The second type of TikTok you can make
for your business is what I'm calling the,before and after story. So
it's pretty straight forward.,You're just going to film yourself
alongside a song that you really like.,And then using the text on screen,,you're going to illustrate what your life
was like before your business and what,it's like after. So I found an example,
and this is what it looks like.,So the idea with this one is for your
followers to get to know you in 15 to 30,seconds, like we're talking
really succinct. That's
the whole point of TikToks.,So you really need to distill
your story down quickly.,So one to two sentences of where you were
at before and then the transformation,that you've experienced because of your
business, your product, your service,,whatever it is that you're
offering. I gave this one a shot.,So here's my example.,The third type of TikTok is
called get to know me. However,,this one's a little bit
more like answering a common
misconception that people,have about you or your business.,So if there's a question you get all
the time or there's a common belief that,people have about you that's wrong.,This type of TikTok is perfect for
you to set the record straight.,Here is an example of the
get to know me TikTok.,And of course I've made my
own version of this TikTok.,So go ahead and watch
this and get to know me.,The fourth type of TikTok for your
business is jumping on what's already,trending. You might not know this,,but there is a discover page on TikTok
similar to the explore page on Instagram.,So I recommend pulling up your TikTok,,hitting the discover tab and check
out what hashtags are trending.,So right away I see something called
maple syrup day could be really relevant,for me as a Canadian.,There's also a hashtag called morph
and that's a trending challenge.,So it looks like people are blending
their pictures together to show their,transformation. There's another one
called holiday covers, never zero.,Not sure what that is, but
let's look into any one of them.,Let's check out morph,,and I can see that this
hashtag has 42 million views.,So let's check out this Ariana
morph and just to get an idea,,So it's pretty straight forward.,There's obviously a feature built into
TikTok called morph that allows you to,mesh your photos together. So this
may not really be an explicit,,you know, invitation to your business,,but it just might show
your evolution as a human.,Maybe you can throw a few
business-y pictures in there,,but really the point of this one is
just to jump on the trending hashtags so,that maybe your TikTok
goes viral. I, of course,,jumped on one of these trending
hashtags, and this is the TikTok I made.,The fifth TikTok you can make for your
business is just a fun dance video,because let's be honest,,TikTok is heavily about the entertainment
and if you're really going to be a,TikTok user, you should be creating
TikToks that are just for fun.,They can't all be about business.,So if you're ever looking for dance inspo
just head to the home on your TikTok,app and you're going to see so many
trending dance videos and hopefully one of,them inspires you.,I've seen so many from a
solo dance performance to a
partner dance performance.,Some of mine are called ride it and
coincidance and I'm going to show you an,example of that one right now.,And of course I can't finish this video
about TikTok without creating my own,funny dance video on TikTok. So go
ahead and check out my coincidance.,If you liked this video,,go ahead and check out my other
TikTok videos here on YouTube.,This one right here is
called TikTok for Business,,and this one is How to Make Money on
TikTok. And of course, if you're new here,,thanks for joining me on my channel.,Be sure to hit the Subscribe button
and the bell so that you don't miss any,future videos just like this
one. To ease and re
Let's move on to the first section of job ads on tiktok
Best TikTok Ad/Brand Campaigns You Should Know
Best TikTok Ad/Brand Campaigns You Should Know
hey everyone welcome back to filmora mvp,youtube channel today we will introduce,you to top 10 tick tock ads tick tock,brand campaigns examples worth looking,at,then let's get started,netflix wins with user generated content,netflix is the second most followed,brand on tick tock it has a massive pool,of original content such as interviews,with actors humorous skits and video,clips from the latest shows,averagely three posts per day gain over,1 million followers monthly their user,generated content has worked very well,the hashtag what's your power ar branded,effect got used by over 112 000 people,it is likely the most significant amount,of ugc for any brand on tick tock so far,elf cosmetics sets trends with tick tock,live,cosmetic brand elf is a front runner in,the best beauty brands on successful,tick tock campaign examples it is one of,the first beauty brands to market,through tiktok the beauty brand recently,created an nft collection that promotes,cryptocurrency and the group launched,its twitch channel,amazon track sales through tick tock,ambassadors,amazon is the third most hashtag,challenge brand on tick tock they,recognize influencers potential which is,why they partnered with over 40 micro,and mega influencers in a single amazon,fashion campaign as one of the best,tiktok campaign ideas to carry their,hashtag pajamajam challenge to the next,level,gymshark sets the bar for fitness on,tiktok as an early adopter,the brand posts high quality videos,consistently and has a good,understanding of its audience's desire,it shares workout videos motivational,content and a solid mix of memes which,have helped them earn over 3.3 million,fans on tick tock,marc jacobs perfects tick-tock duets,marc jacobs mastered the art of,tick-tock duets and tick-tock brand,campaigns and propelled it to be one of,the most followed brands on tick-tock,the company launched branded hashtag,challenges in the form of tick-tock,adverts and each time the tock duet,feature is utilized their hashtag,perfect as i am campaign which,constituted duets with ricky thompson,and other three influencers in summer,2020 end it with 10.4 billion views the,challenge aimed at encouraging self-love,celebrating pride and individuality,three massive tick-tock influencers jojo,siwa bretman rock and ricky thompson,were featured,over 13.7 billion views and more than 2,000 ugc accumulated from their campaigns,duncan warms up to gen z with charlie,dimigio,duncan is undoubtedly one of the best,food brands on tiktok it has more than,21 million likes and over 3 million,followers its popularity with gen z on,tick tock comes from their endorsement,with tick tock star charlie demilio in a,smart move a long-term sponsorship with,charlie solidified their influence since,she was already a proud duncan patron,duncan beverages appeared in over 120 of,her tick tocks mostly unsponsored,products,flighthouse is a content powerhouse,the most followed brand account on tick,tock is flighthouse running one of the,successful tick tock campaigns it has,over 30 million followers and it,specializes in producing viral social,media content especially on tick tock,videos from this brand have more likes,than any other branded account ranking,it fourth amongst the most linked,accounts on tick tock for comparison,flighthouse has over 1 billion more,likes than michael lee a tick tock star,with 50 million followers so far,flighthouse has produced 4 300 tick,tocks a greater content volume than any,other brand on the app,readable bolsters brand awareness with,suspenseful footage,red bull is one of the largest branded,content producers with over 2,60 videos which is much higher than,charlie dimiglio and addison ray its,consistent unique and humorous content,helped the brand receive around 1.2,million likes on tick tock every month,they share a hilarious flop for every,terrifying trick,the trick has far been effective at,ensuring their audiences still has,attention for them,blue diamond almonds shows brand it's,not too late to try tiktok blue diamond,almonds brand hasn't been presented on,tiktok till june 2021 this time they,launched an enticing food challenge that,highlighted their new line of spicy,almonds after partnering with three food,influencers the hashtag 28 extremes,challenge got promoted the sponsored,video with food creator at colin creates,received 322 likes and over 10.1 million,views thus becoming his most viewed,video ever so far it has received over,11.6 billion views,dick's sporting goods makes a game time,decision with tick-tock ad features,dick's sporting goods does not have the,most considerable tick-tock presence as,it only has around 42 100 followers,until they launched their first branded,hashtag challenge hashtag new fit felin,involved six influencers and inspired,1136 pieces of ugc it came to pass,without using any branded effects they,utilized tic tock's branded effect,option during their second campaign,welcome back the campaign had,accumulated 7020 ugc despite being
After seeing the first section, I believe you have a general understanding of job ads on tiktok
Continue the next second section about job ads on tiktok
The Jeff Gerstmann Show 031: What’s Good, TikTok?
The Jeff Gerstmann Show 031: What’s Good, TikTok?
hey bro,what's going on,the Jeff gerstman show is live,and here we are,it's January,you made it,and uh it's all downhill for me and I,don't know what's going on hey uh hi,we're still in this weird lull where uh,you know people some people probably,went back to work yesterday but,not a lot happening starting to get some,pre-ces,information,around but uh not not really yeah I,don't know we're still in this this kind,of quiet period it's nice uh because you,know I didn't really take a break per se,um because I didn't want to I'm like you,know hey I'm Gonna Keep streaming and,keep doing my thing I I like,doing it uh,but yeah you know yesterday it was,pretty quiet uh you know had a had a,pretty quiet New Year around these parts,um you know the kids go to bed early so,there's no like,yeah I don't know and and and we all,wake up super early so right now,well I've been up since four in the,morning,which is actually not that abnormal for,me these days,um you know sometimes sometimes the boy,goes back to sleep sometimes he doesn't,so sometimes I get a little bit of sleep,after 4am sometimes I don't,um,yeah so the idea of like hey let's stay,up until midnight and and whatever,whatever,I saw the ball drop in New York at nine,o'clock our time and um,and that was enough that was I was good,I was good I stayed up for another hour,to watch it hit midnight in New Orleans,and uh and so on and so forth but um,you know,I found myself going like who it's it's,just literally just another day,this whole new year thing is a scam,but uh yeah I don't know I think a part,of that is you,get to a certain well I think I think it,is the parenting honestly I was gonna,say you get to a certain age but you,know I think it is just yeah these these,kids wake up when they wake up and,they're not gonna be like oh you stayed,up till midnight so you could watch TV,okay we'll sleep in and be good like no,no none of that so,um,crates yeah uh yes they didn't yes this,is this is true,uh Rec roulette says they didn't even,let Anderson Cooper get drunk this year,and I feel like I I witnessed his,protest I don't know if you caught this,I don't know if you were watching I I,don't know if you're watching the CNN's,awesome New Year's coverage,um,but like,so they had Brian Cox the actor of chain,reaction Fame you may know you may know,him from such hit films as what uh chain,reaction and uh Glimmer Man,um I love chain reaction,a fine it is one of my favorite Keanu,Reeves films,and uh you know more relevant than ever,honestly uh we I we love we love Brian,Cox here at the program,um,and so he's there as like they're doing,the count he's like they're maybe not,not long after midnight but he's like,that's their guest so like they got,Brian Cox out there in New York to be,like yeah I'm Brian Cox what the, you want some come at me,um,and uh,and he said like at one point,Brian goes hey uh yeah so,um,you know I told my wife I'd mention it,you know that the the things happening,in Iran are terrible you know and you,know people are being hung and and you,know like a serious moment like hey you,know the world is and it was like oh,yeah man okay cool,but Anderson Cooper,gets this information and instead of,going like yes you're right it is, terrible,well it is absolutely awful what's,happening,he then proceeds to be like and then,when they hang people they do this and,like proceeds to like go into like you,know it's like 1205 he's like hey happy,New Year like and when they hang people,they really they let them they do this,and so they don't die immediately so,it's like a really extra painful type of,hanging there's like what the am I,watching,what the am I watching,it's like and I don't mean to detract,from like yes that's a real issue,obviously that's the real thing that's,happening I'm not like yeah yes,definitely but it was just like such an,insane pivot to be like hey happy New,Year all right listen,I'm Anderson Cooper I know how people,get hung,uh it was it was ,and and so like I watched that and,thought like yeah they should let him,drink that was that was I came away from,it going like yeah they should,absolutely,um they should absolutely let these guys,drink on the air again because that's,wow,um it was really it was it was really,it's some amazing little bit of tape,there,um,and uh yeah so I I don't know you know,the whole the whole new year thing,is uh,I don't know I like it but you know it's,it's it's entered into the pantheon the,same way I used to really like the,Fourth of July and now I'm kind of like,a little soft on it um,it is literally because you know like we,got kids and I don't want fireworks to,wake them up and like it's hard enough,to get them to go to sleep and and you,know and my wife is a very light sleeper,as well and and so,you know now I've come to be like ah, fireworks God damn it,I suppose that's a Penance of sorts for,the number of years uh on those holidays,that I was like let's go it's and,someone says you realize it's 2 30 in,the morn
After seeing the second section, I believe you have a general understanding of job ads on tiktok
Continue the next third section about job ads on tiktok
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
- How to run TikTok ads in 2022.,This is a TikTok advertising
tutorial for businesses.,TikTok has now over one
billion monthly active users,as of January, 2022.,160 million videos are watched,in an internet minute on the platform,and it's the most popular mobile app,downloaded in 2020 and 2021.,If you want to leverage that platform,,but don't want to spend
all that time and energy,figuring out an organic growth strategy,,TikTok ads may be a great alternative.,Today, I'm going to show
you what you need to do,in order to run successful
paid ads on TikTok.,Step one, create and
install a TikTok Pixel.,Similar to Facebook ads,or Google ads and other ad platforms,,when you install a pixel, that allows you,to understand the user's
behavior on your website.,That in turn will allow
you to segment those users,in cohorts that you want
to target with other ads.,So let's say someone visits your website,,goes through the checkout process,,and doesn't complete their purchase.,You'll be able to retarget that person,with another ad and
that'll help you increase,the number of conversions you get,,because when they're on
TikTok, they'll see it, boom,,you can start making them convert.,And here's a trick.,Let's say you're selling
a product or a service.,When you do that remarketing ad on TikTok,,you can show a video of what
it's like to be a customer,or use your product or service.,That'll get more people to convert.,Step two, start with a very
broad audience segmentation.,Don't target a specific
gender or age group.,Let TikTok run your ads
to a broad user group,and let it optimize and deliver
so they can find out later,which audience are the most responsive.,You should run your ads,and wait some time for
user data to come in,so that you can optimize around the data,so you can see what's
working for your campaigns,versus just jumping the gun.,Step three, use as placement only TikTok.,Don't waste your time
and money advertising,on other platforms that TikTok offers.,The real value is really on
TikTok as a platform itself.,Step four, make sure to target
only one interest at a time.,When you're starting, you
don't want to mix up things,that have too many interests,being targeted at the same time.,If you stack different interests,,you won't be able to
understand which interests,are creating the best results.,It's better to target only
one interest at a time,so you can clearly
identify which interests,are the most profitable for you campaign,and then expand from there.,Step five, ideally, start with,a minimum budget of $50 a day.,This will allow TikTok
to run more experiments,with your ads and show them more audiences,in order to optimize
your ad delivery faster.,Step six, cap your costs per conversion.,Make sure that it's at
least at breakeven point,and that'll allow you to run ads,and spend money and not lose it.,Step seven, use TikTok's ad platform.,They'll show you all
the top performing ads,on their platform so that you can learn,what's working for other people,and how you can model after
those ads in your own business.,That'll reduce the risk.,Now, if you need help
with your TikTok ads,,check out my ad agency, NP
Digital, we'll be helpin',with TikTok and all the
social platforms out there,,even performance marketing.,Or if you just have any
questions on TikTok,,whether it's paid or organic,
leave a comment below.,I'm here to help.
After seeing the third section, I believe you have a general understanding of job ads on tiktok
Continue the next fourth section about job ads on tiktok
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit
After seeing the fourth section, I believe you have a general understanding of job ads on tiktok
Continue the next fifth section about job ads on tiktok
My TikTok Interview Experience in Singapore (and why I accepted their offer)
My TikTok Interview Experience in Singapore (and why I accepted their offer)
today's video is going to be a little,different,i want to share with you about an,experience i had recently,and i hope that it will be useful to you,a couple of weeks ago i was on linkedin,searching for a new job,and then i came across this role that,was posted by ticktop,talent acquisition specialist,i wasn't too sure if i wanted to join a,china-based company due to several,factors,one,cultural differences as i'm currently,working in a local company,and two,stability of operations as they had just,set up their office in singapore despite,these factors i also knew that i wanted,to,one work in a regional role,two,do tech recruitment,and three to find a job in the internet,industry,so i applied for the job,anyway,besides i found on glassdoor that they,paid pretty good money,about a week later i received a whatsapp,message from their recruitment,coordinator in china she scheduled the,interview with me over whatsapp and i,attended the first round of interview,the interviewer was a talent acquisition,lead based in singapore many of the,questions she asked were situational,testing for my problem solving skills,examples would be,if you had to hire 100 developers in one,year what are some of the metrics you,will use,if at the end of one year you have only,managed to hire 30 of your recruitment,targets what will you do next,what are some sourcing avenues you use,to higher niche positions,how will you roll out a staff referral,program,if your quantity or referral,applications are too high what will you,do to streamline the search to improve,the quality of applications,after the first interview,they contacted me again in about two,days,to arrange a second interview but the,thing is,they wanted to offer me a 12-month,contract role instead if i were to pass,the second interview,usually when companies do this,the likely explanation is that they did,not find my experience good enough for,their permanent recruiter role and they,have some doubts about hiring me for,that position,by offering a contract they can observe,my performance for a year,before converting me to a permanent role,this is a great solution for companies,if they have a candidate they are unsure,of,but they believe have potential to be,groomed,i was quite hesitant to say yes to the,contract role mainly because i didn't,want to leave my comfy government job,for something so unstable,but i actually went ahead with the,second interview in the end as i wanted,to find out more about the potential,renumeration they can offer,the second interview was pretty much the,same as the first and they asked similar,questions,a couple of days later i received,another message from their recruitment,coordinator in china saying they wanted,to offer me i waited two days for them,to get back to me and then to my,nightmare they wanted to arrange me for,a third interview with another one of,their talent acquisition lead they told,me the reason is that they have an,overwhelming number of candidates for,this role and we need one more round of,interview to decide,at the end all three interviews i,attended had lasted around 50 minutes,each,they were really thorough in their,questioning,one week later i received a phone call,from their partner recruitment agency,offering me the role,it was a one-year contract with plans to,convert me full time at the end of it,the salary it was a 20,increment from what i was currently,getting,i quickly jotted down the pros and cons,of taking up the row,the cons,it was a contract rule therefore dropped,instability,the benefits such as annual leave and,medical were way less than what i was,currently getting,i knew that this role would be a lot,harder and more hectic as the company,was expanding really quickly in,singapore,but what eventually led me to accept the,job and leave my permanent position,would be,one my boss said tick-tock she was,patient and kind throughout the process,when i voiced out my concerns regarding,it being a contract role and i'm pretty,confident that i would have a lot to,learn from her,number two it's an amazing opportunity,for me to step into the internet,industry,many of the fan companies i applied to,previously were not open to my,background as i did not have the,experience they wanted,and three of course the high salary,increment,it was a really hard decision for me,but eventually i decided that the pros,did outweigh the cons and i knew that it,was a step closer to achieving my career,goals,changing jobs is never an easy decision,to make,lay down your pros and cons like i did,and focus on your personal goals for,your career as cliche as it sounds ask,yourself where do you see yourself in 5,or 10 years time,overall i had an extremely pleasant,interview experience with tiktok and i,hope that this video will help you to,make your decision if you're currently,in a dilemma about changing jobs,you
After seeing the fifth section, I believe you have a general understanding of job ads on tiktok
Continue the next sixth section about job ads on tiktok
How to Run TikTok Ads 2022 | Grow Your Business With TikTok
How to Run TikTok Ads 2022 | Grow Your Business With TikTok
in this tick tock advertising tutorial,i'm going to show you exactly how to run,tick talk ads for business so you can,get more traffic more sales and more,customers on what is arguably one of the,greatest advertising opportunities,available right now and that's true,whether you're doing e-commerce or drop,shipping you have an online business,you're a local brick and mortar store,you're a creator who wants to grow your,influence or pretty much anything else,you can think of this is because at,least right now while tick tock ads are,still relatively new and undiscovered,you can tap into a market on one of the,fastest growing social media sites on,the world with over one billion monthly,active users and with eight new users,joining tech talk every single second,pretty much doesn't matter who you serve,you're likely to find a large portion of,them right there on the app and actually,let's talk about that for a second,because the age thing is usually the,biggest objection people have to,advertising on tick tock and that's cool,i get it after all when tick tock first,came on the scene it did appeal to a,younger demographic but that's how every,social media platform works and will,continue to do so well into the future,it starts young and then it ages up over,time i mean hey there was a time not,that long ago when facebook was only,available to college students and now,the average age of a facebook user in,the us is 40 and a half years old so yes,if your target market is gen z then tick,tock is obviously a no-brainer for your,business especially now that tick-tock,has surpassed instagram in regards to,popularity among gen z users but a,recent report by hootsuite found that a,tick tock ad could potentially reach up,to 50.3 percent of adults in the us a,total of 130 million 962 000 and 500,people that's a lot of people and tick,tock was the most popular app downloaded,in 2020 and 2021 and yes while the,majority of people do go to tech talk,for entertainment it's not all fun and,games according to tick tock's what's,next report topics related to investing,cryptocurrency and all things finance,grew 255 last year and there's also an,active and rapidly growing personal,finance community on the app and as for,whether tick-tock ads are worth your,time or not from a business perspective,consider this tick-tock is now the,number one app for driving consumer,spending beating out tinder for that,number one spot and it just keeps,growing from there last year consumer,spending on tick tock increased by 77,up to 2.3 billion dollars and the best,part of tick tock ads is that you're,able to tap into all of this market,without spending the time and energy on,a longer term organic growth strategy so,let's dive into the details on how to,make that happen now,tiktok ads operate like pretty much any,other kind of social media ad so if,you've run facebook ads or instagram ads,or google ads or youtube ads before the,whole process is going to look pretty,familiar that said there are a few key,differences when it comes to setup and,targeting and placements and designing,your overall ad for maximum,effectiveness i'm going to go through,this pretty quickly so feel free to,pause,as we go along or don't be afraid to go,back and re-watch it again as you go,through the process setting up your ads,for yourself step one is obviously to,create a tick tock advertising account,which fortunately is incredibly easy all,you need to do is go to get,started.ticktalk.com,click start now and then enter your name,and your email and your other details in,order to set up your account step 2 is,to create and install your ticktalk,pixel the way to do this is once your ad,account is set up simply go to your ads,dashboard then click on assets then,events then create pixel a pixel is,important because it enables you to,track conversions and different events,on your website not to mention then,being able to use that data to create,custom audiences on tiktok ads manager,who you can retarget in the future it,also helps to improve your tiktok ads,performance by optimizing your ads and,delivery to only be shown to those,people most likely to take action once,that's done you're pretty much ready to,get started creating your very first,campaign so click the create a campaign,button and then choose your objective if,you've run facebook ads or instagram ads,before this is going to look very,familiar and just like with facebook ads,the objective that you're going to want,to optimize for 90 of the time is,probably around conversions essentially,this is optimizing your ad in order to,get someone to take some kind of,specific action whether it's to make a,purchase or to complete an application,or to download a lead magnet to keep,things simple today though i'm just,going to choose video views give it a,name of adam's tick-tock tutorial,it's very original i'm going to leave,the split test feature off for now but,this is definitely something you're,going to want to do when you se
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I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
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