How to Use TikTok Ads to Get Leads For Your Business
i've been talking a lot in my videos,recently about how i'm finding facebook,ads a lot less reliable when it comes to,lead generation and reliable in general,when it comes to advertising,but advertising helps fuel the fire if,you watch my video subscribe to go and,get that if you if you watch my video,the other day where i talked about my,new campfire methodology,which talks about the new way to grow,with video in 2022 and beyond and you,can get the blueprint for that by the,way at mattjohnsononline.com,free blueprint um i talk a lot about how,instead of ads being the major,structure that drives everything it's,going to be i believe and what i'm,seeing in testing you're going to have,to spend a little bit of money on ads,and using organic to sort of blow,everything up there's a whole,methodology and training on that in that,blueprint if you grab it there,and what i'm using lately and having,success with is tick tock and,i've been testing facebook ads right,alongside it just to make sure that i,wasn't seeing the wrong numbers or,whatever it might be and while my tick,tock ad numbers are not exactly,mind-blowing,they are massively better than facebook,and they also are much more in line with,what i was willing to pay for similar,ads on facebook before so what i'm going,to show you in this video today is how,to run a lead generation campaign on,tiktok to build your email list i'm,going to show you exactly what i'm doing,all right okay so let's jump right into,it um so basically what i'm doing is i'm,driving leads to a very specific offer,it's just a download just a regular lead,magnus lead magnet thing and they're,going into my crm i use drip and then,they're going into an email sequence,to book a call with me obviously you,know to help join my ignite program to,help people build their videos their,build their business with video,and so what i'm doing on tik tok is,that's where i'm drawing like driving my,cold traffic here and i'm going to take,you inside of that,right now and then we'll go through um,after i show you the what what it looks,like here i'm gonna take you inside and,give you an exact process that you can,copy and paste and follow for yourself,so that you can start driving leads,through,uh through through tick tock ads so let,me show you what i'm seeing here,so this is my tick tock ads account,and,um i've been that's the ad level let's,go to the campaign level and i've been,doing a lot of testing and i'm still,testing to be honest with you,but here are the numbers that i am,looking at,so,fourteen thousand impressions on this so,far point four five percent clicks your,rate i'm actually seeing that tick tock,click-through rates are much lower than,the sort of regular one percent,benchmark that we're used to looking,used to looking uh used to looking at,used to be looking at what's wrong with,my what's wrong with the way that i'm,speaking,um,and you see it's a 11 cpa that's,relatively normal in business to,business um and i'm i'm not i'm not in,love with it i'd rather it was somewhere,close to seven or eight,but,on facebook you're lucky to get 20 21 22,these days because of the cpm and look,at my cpm number for b2b here,12.51 usd in all of my tests on facebook,and instagram ads over the past month i,have struggled so much to get cpms which,is the cost of advertising costs to,reach a thousand people,under,literally 60 70,and we're talking about 12 on tick tock,and i actually think this could be quite,improved and it probably it's better as,you drill down so this is the camp this,is the uh this is the campaign and i'm,running this to my you guys can get it,for free here if you just if you just,click the link this is what i'm running,a lead magnet to,but um,you can see here i tried a few different,audiences wasn't loving what i was,seeing and some of the other stuff tick,tock is very touchy about things getting,approved or not and what they like to do,is this,they like to half approve things it's,really weird but i don't see any impact,myself i'll let you know if i do see,impact but i'm actually not seeing any,impact from this partial,it's very strange it's very strange,um so you can see for this,um i spent 138 dollars here two dollar,cost per click or 267 cost per click,12 cpms 52 clicks point four six percent,ctr,uh 13 conversions at 10 68 right and,it's actually more than that because,data and ios 14 and all this stuff um,which is a 25 conversion rate et cetera,et cetera i'm also split testing landing,pages on the back end as well because i,always do that usually very different,landing pages and again as i said we're,sort of early on in this,and the numbers are not blowing you away,i'm sure but they are,really good compared to it's similar to,what you used to be able to get running,facebook and instagram ads,um and you just like you can't do that,now,um 2.40 costs so now as we drill down in,the creative so i tested a very short,creative,um,can i pre i can preview here i tested a,very very short creat
Let's move on to the first section of lead generation ads tiktok
GET MORE LEADS - How To Run TIKTOK Lead Gen Ads
GET MORE LEADS - How To Run TIKTOK Lead Gen Ads
how's it going everybody corbin here,from zoco marketing in today's video we,are talking about tick-tock lead,generation specifically we're going to,be talking about how to create tick-tock,lead gen forms um these things are great,for anybody who's looking to collect,more leads especially with the new ios,14 update it is helpful to have the lead,gen forms so it makes tracking really,easy it's all inside of the platform,instead of using cookies and third-party,data essentially,so i highly recommend looking into lead,gen forms if you are a company that,collects leads or wants to collect leads,so let's jump right in on how to do this,so the first thing is you will need a,tick tock ads manager if you don't have,one already just go to google tic talk,ads and create the ad manager through,that platform once you're done creating,that you will see a screen that looks,something similar to this and the first,thing we're going to want to do is,create a campaign if you are new to tick,tock and you want more in-depth way on,how to set up a whole campaign i do have,a video down below that you can go check,out for the purpose of this tutorial,we're going to kind of blow through the,settings of targeting and stuff just to,get right to the lead gen form so first,thing you want to do is click click in,here and come to campaigns and that is,where the screen that i'm actually in,right now so we're just going to wait,for this to load in and then we're going,to come in and create hit create here,now this is going to drop us into a,format very similar to,facebook ads or linkedin ads or all the,other platforms essentially you have,your campaign you have an ad group level,and then you have the ads itself for,this specific objective,we do have awareness consideration and,conversion objectives but for lead,generation specifically we want to,choose this new fancy little new uh red,check there uh for lead generation so,we're gonna click on that and we're,gonna hit continue i was editing a,different ad so that's why it says that,there and it's there we go we're going,to hit continue,oh sorry i come down here to the,campaign setting name so i'm just going,to call this test lead gen,and then they do have this new feature,called create split test i haven't,tested it myself yet stay tuned i will,be creating a video shortly on this and,the results on i'm testing that so,subscribe if you're interested in that,but uh not no experience to speak of of,the create split test yet we are going,to add a budget to this we do want a 100,daily budget and we're going to hit,continue as i mentioned if you want more,in-depth tutorial on all the settings,inside of this ad group you could do,that here we're going to rename this,test ad group as well,if you want more in depth you can check,out the video up above i go through all,the tick tock settings and,everything that you need to know here,for here we're going to leave user,comments on we're going to leave video,download on creative type we're not,going to have an automated creative type,we just want the one manual video that,we currently have audiences this is um,if you're uploading audiences,demographics you can target by like,united states by male female you can,target different age ranges say that you,wanted to your your typical people that,you're targeting for legion is 25 to 30,for 44. you could do that in the united,states,then languages no limit um i do,recommend if you are going to be,targeting the united states to change,this this usually most uh ad platforms,they just have it default is english if,you're targeting the united states but,um here it is no limit so i do recommend,change that to english then here is,where the kind of bread and butter of,the targeting kind of happens you have,interest targeting uh behavior targeting,these are things like your remarketing,and things uh remarketing lists uh,people who have hit your website or,watched videos till the end and then,behavior people who followed creators,who like any of these different topics,inside of here so a lot of different,options if you want to learn more about,uh tik tok ad targeting like i said,check out the video below i don't want,to bore you with a video that i've,already created essentially but you can,go check check that one out if device,targeting target expansion i do,recommend leaving that unchecked,and just as a heads up for the daily,budget um it does need to be at least 20,a day depending on the cost of your lead,uh say that you typically get leads,around 10 or 20 whatever it may be your,budget needs to be at least that when,you go through the targeting so say for,instance that i want to get around five,dollars lead and i know that my typical,cost or that i want to pay for a lead is,20 i'm going to put it at 100 a day you,can put a schedule inside of here to see,when you want the ads to actually run,you know when you want it to start maybe,say instead of today we wanted to run on,monday,on a business day,you can run it co
After seeing the first section, I believe you have a general understanding of lead generation ads tiktok
Continue the next second section about lead generation ads tiktok
TikTok Lead Generation Ads
TikTok Lead Generation Ads
tick tock is the most recent ad platform,to roll out lead generation,campaigns facebook i believe was the,first one to have them,quite a number of years ago linkedin has,had them for a while,even google has some variants that can,show up in different places around the,network,i think this move from tick tock is,important for a couple of different,reasons,first it's just a good sign that they're,investing more in the ad,platform they're one of the newer ad,platforms and they're still coming out,with,new opportunities and ways to target,users,even if they are something that other,channels have it's just a good sign that,they're trying to grow and make sure,that it's a good environment for,everybody involved,second with the changes to ios 14 it's,getting more and more difficult to track,user behavior and attribute performance,online,we're not able to use those third-party,cookies nearly as much and in the future,they're going to get even worse,the beauty of lead generation ads is,that all of the performance and,reporting is contained right within the,ad platform,it all happens on tick tock so all the,performance is there,we don't have to rely on any sort of,third party tracking,i'm really excited about lead generation,campaigns going out to more channels,so today i want to run you through how,to set up your first lead generation,campaign on tick tock,once you're in the tick tock ads,campaign manager,we're just going to go to create a new,campaign to do that we need to go to the,campaign,management tab and then down here we can,click create just like most other social,advertising platforms the first thing,we're going to do is choose our,objective,if i scroll down a little bit you'll see,that lead generation is this one down,here in the bottom of the consideration,column and it still has the new next to,the name so i'm going to click lead,generation,once i've done that i can come down here,to the settings section and i can give,this a name if i want to,for now i'm just going to get rid of all,these terrible numbers i'll leave,everything else as it is and click,continue,now basically everything at the ad group,level is going to be something we've,already covered in a previous video,everything from placements to the,targeting,that you have available we've covered in,a different video that you can check out,in the top of your screen now,around all the different targeting,options that are on tick tock i'm going,to skip down,past all of that and stop at the budget,and schedule section because i need to,put in a daily budget here and just as a,placeholder i'm going to put in 20,because it tells me it needs to be at,least 20.,and now if we scroll down a little bit,to bidding and optimization the last,settings here,we'll find the first portion that is,lead generation,campaign specific you can see here that,the optimization goal is set for leads,and there is no way to change that it's,going to optimize for leads,always with a lead generation campaign,this is just the same as any of the,other social platforms out there,that leverage lead generation this isn't,too terribly different the one piece,that is different is that there is a,cost cap bid strategy on any of the,other platforms you have a few different,options of what bid strategies you want,to use for lead generation but on tick,tock,you have to add in your cost cap and,that is going to be,what the average cost per lead that you,want to pay is that doesn't guarantee,that you are going to only pay that,amount for each lead it just means that,tick tiktok is going to try and optimize,for that cost per lead for you,if you hover over the cost cap name you,will get a small graphic off to the,right,it says this is best for keeping your,average cost per result around or,lower than your bid regardless of your,budget and things to consider here,are that you may not spend your budget,fully if your,cost per conversion is set too low if,you set it too low,you're not giving ticktack enough room,to learn and optimize and try to get you,as many leads as it can within your,budget so,depending on what your main goal is,whether it's volume and scale or whether,it's efficiency,make sure that you use a cost per lead,goal that makes sense here,for now i'm just going to set it to five,dollars now that we've done that let's,hop,into the add portion and get more into,the nitty gritty of the lead generation,setup,you can start off by giving your ad a,name but then you'll see that the only,ad format that we are allowed to use,currently is a single video so we don't,need to do any other adjustments here,that's going to be the only option we,can use and rather than spending most of,my time,on the actual ad details itself i think,that's better suited for another video,what i'm going to do,is just give a quick overview of what,all will go in here and we're going to,spend most of the time on the form,itself,so when you're creating a video ad in,tiktok you're going to need to add,you guessed it a v
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Continue the next third section about lead generation ads tiktok
TikTok Ads: A New Lead Generation Platform For Coaching Clients
TikTok Ads: A New Lead Generation Platform For Coaching Clients
so i was like simon whatever man let's,just throw like 20 grand at this thing,and just see what happens,so we threw together some creatives,threw some cash at it,and it turned out,that we got better leads from this,platform,than from facebook or youtube,so i am going to tell you guys about a,brand new smoking hot lead source that,we have recently uncovered,and,to be honest i never thought this was,gonna work in a billion years,so,there's a certain social media platform,that's become increasingly popular as,you might have noticed,and simon,to his credit,has been like russ we gotta test this,thing out man we gotta advertise on this,i'm like simon a,i hate social media,b,i hate this platform,more than any other platform,and c,it's just gross,but,i want to you know,come through for you guys so i was like,simon whatever man let's just throw like,20 grand at this thing and just see what,happens,so we threw together some creatives,threw some cash at it,and it turned out,that we got better leads from this,platform,than from facebook or youtube,which is shocking,not dramatically better but like a,couple percent better right so one of,the things we track,is when we get a booking where did that,booking come from right and then we can,look at it and say okay fine well this,percentage of leads from this place,enrolled and this percentage of leads,from that place enrolled so this place,it was like around i think 27,and then i think youtube was like 25 and,then facebook i think was like 24 so,they're all pretty close together but,the bottom line is that you can actually,get really good high quality leads,from this lead source,cool,who knows what it is,yeah it's tick-tock,i know,i know well it's on the screen so,thanks for ruining it,all right uh yeah so tick-tock is great,so there's two things we're doing on,tik-tok,we are doing organic on tik-tok,and we are doing paid on tik-tok,so i'm going to talk a little bit about,what we're doing organically,but i really want to emphasize,that we have no idea if organic tick,tock,is something or nothing,okay and the reason for that is right,now we're just putting out content over,there and we're just we're like building,an audience right so we have like i,think 34 000 followers on tick tock or,something like that but what we haven't,done is try to send them anywhere like,we haven't invited them to the webinar,we haven't invited them to our list we,haven't put any kind of call to action,in there at all we're just building the,audience so as far as organic tick tock,goes for us like the jury's still out if,that makes sense you know like like,eventually when we get our audience size,like a hundred thousand people or,something then we'll start sending them,to the webinar and we'll track and we'll,see like are these the right people or,is it just like random you know 15 year,olds or you know we don't know,so but but we're going to build an,audience over there just just to test it,out so we've been putting out organic,content on tiktok pretty much every day,um,and uh but but i'm not telling you guys,to do that yet because again we don't,know if it's something or nothing what,we know is working is paid advertising,on tiktok all right,and in a minute i'm gonna bring maxime,up and he's gonna walk you through,their platform and their targeting and,all that stuff but the good news is it's,very very similar to facebook and,youtube,so if you guys are running campaigns on,facebook you're running campaigns on,youtube there's like a ton of overlap,because it's all audience based and,maxime will walk you guys through that,part,but um yeah man like you know we were we,were concerned i was concerned that our,audience just didn't live over there you,know i mean i you know because we're,looking at people most of our clients,are uh over 40 you know their coaches we,want people with real experience and,when simon first brought it up to me i,thought man there's no way those people,are on tick tock but they are they,really really are when we went through,those applications that we got it was,like people that were right in the,pocket of who we want you know like i'm,a marriage coach,been a marriage coach for 10 years i've,already spent 50 dollars on other,people's programs and i haven't gotten,anywhere i'm like for us that's like,you know,so all right so let's talk about,tick-tock advertising and what you need,to know,the great thing about tick-tock ads is,that it's very easy to make the,creatives,so how many of you guys are advertising,on youtube right now,okay so some of the most people in mma,have started getting there and most of,people lines pride you guys are mostly,still on facebook right,okay great,so,when you guys make that transition to,youtube,you know making a creative for youtube,it takes some energy so if you guys have,gone through the youtube training that,we have for you in the members area it's,like most of the time you want your,youtube videos to be like four minutes,five minutes you know i
After seeing the third section, I believe you have a general understanding of lead generation ads tiktok
Continue the next fourth section about lead generation ads tiktok
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
tick tock ads are starting to become,really popular in the digital marketing,community and it only makes sense as to,why so many brands are literally,switching over from facebook ads,snapchat ads youtube ads and literally,going to tick-tock because there's so,many conversions happening on the,platform and with all of that attention,gives you lots of opportunities to be,able to get sales with tick tock and,that's exactly what we're going to be,covering but most brands and businesses,are missing this one key mistake that,they continuously make and i want to be,able to show you exactly what you can do,to be able to get high converting tick,tock ads,what's up y'all it's chase chapel here,your favorite digital marketer and we,literally cover content online and help,some of the biggest brands and creators,in the world that you know and follow be,able to generate successful results,using facebook ads and tick talk ads and,even google ads online,and we literally have hundreds of,students taking our online trainings and,programs where we have 600 plus six and,seven figure earners who have literally,taken our trainings and been able to,scale their actual brand or business,using these platforms and by the way if,you haven't already make sure to like,and subscribe because it truly does help,the algorithm so let's go ahead and get,into this video,all right so we're going to be covering,high converting tick tock ads and we've,literally spent 600 000,on tick tock through testing this far in,the last 90 days on the platform and,literally all of our insights in today's,video are recommendations we're making,purely based off of data none of our,personal opinion is in this video it's,100 backed by the actual science and,data that we see with the testing that,we're actually doing on tick-tock with,our platform and being able to,understand what makes the most sense for,our clients business and being able to,generate them results and through that,we're able to identify what tick-tock,ads are really converting best and be,able to give those insights to you so,that way you can be successful as well,you can quite literally see that the 600,000 that we've spent in this amount of,time has literally generated over 147,million impressions 2 million clicks and,we're literally getting cost per clicks,of 30 cents a click these days that is,far and few between on other platforms,so you can definitely see the,opportunities that you have on tick tock,alone so let's go ahead and go through,some of the ads that actually don't work,on tick tock and what we're seeing so,these are just some examples of tick,tock ads that don't work there's a,common misconception that people have,it's that they're running facebook ads,they're getting good results and then,they want to use the similar content,that they have there on tik-tok because,they think it's just copy and paste and,to be honest with you it's not like that,using images or gifs on your actual,tik-tok ads are not going to increase,your conversions if anything it's,actually going to decrease your,conversion rates and actually raise your,overall cost per cpm,and you know you don't want your actual,tick tocks to look like ads and a big,motto that ticktock has is make tick,tocks not ads and that's the main,premise here you don't want to be,creating content that looks like this,where you have these overlays or these,big call outs of the you know specific,offer and like red you know these red,circles here or having you know the,branding on the side of this those types,of ads just don't work on tick tock,people scroll right past those you want,the content to look native you want it,to feel like user generated content in,fact i'm actually going to be covering,ways you can get ugc later in this video,but specifically right here you want to,make sure to avoid you know templated,content even some of the biggest brands,in the world have fault prone to this,where they actually you know use the,branding and they use these basic videos,and while they get engagements they're,not really resulting in conversions so,if you're really looking to drive actual,sales and increase your actual,conversion rate and get more people to,actually convert from seeing your videos,and feel that they're actually a part of,the brand then you're going to want to,create tick-tock ads that are actually,native on the platform and have these,key conversion metrics driven behind,them and so these are just some examples,of tick-tock ads that do convert you,want to focus on actual vertical video,and fast cut you know jump cut videos,that are you know no longer than one to,three seconds per clip maybe,six seconds at the absolute most we're,actually clipping throughout the video,so that way you can keep people's,attention throughout the actual tick,tock tick tock is very fast-paced and,you want to keep that you know flow,going so people stay engaged and this,allows you to deliver way more,information about your product or,service in a much s
After seeing the fourth section, I believe you have a general understanding of lead generation ads tiktok
Continue the next fifth section about lead generation ads tiktok
Get "Dirt Cheap" Leads with TikTok Ads - Real World Example - Tutorial
Get "Dirt Cheap" Leads with TikTok Ads - Real World Example - Tutorial
hey guys it's the econ bull here and,today we're gonna be taking a look at,tiktok leads ads as always we will be,using a real company and we will be,collecting leads for health insurance,which is extremely competitive and the,advertiser was actually paying 34,dollars per lead on facebook which is so,expensive i actually tried to optimize,the facebook targeting and also the,creative and i was able to reduce the,cost per lead to 23 dollars but still to,me that's pretty expensive and i think,we can really do better on tiktok so i,am going to show you how i create the,leads ads campaign the ad groups and,also the sign up forms and on top of,that i'm going to share with you some,marketing tips to reduce sign of,friction to make them leads rain,and then we will run the campaign for a,few days and see the results and we're,gonna analyze those results and i will,show you how to make an optimized,version of that campaign that will get,leads even cheaper so let's get started,in three two one,android users,cents what,are you kidding me,andrew uses are so cheap,all right so let's get started first,thing that we're going to do is log into,our tiktok ads manager account,go to campaign,and create an ad well a campaign,now here we're going to go for,consideration leads generation,and click continue,let's give it a name placements we're,gonna leave tiktok it's the only option,for the elites ads right now,um we're gonna leave user comments and,also video downloads on for the creative,type we're going to leave it off because,this is a test and i don't want tik tok,making combinations of my ads for,targeting okay so this is not an,e-commerce store right so,they,they don't have a website um,they just want people to see the ad fill,up the instant form and then they will,extract those leads from the tiktok,platform and you know put them in their,crm and then call them and you know,convert those those leads right,so,in the future once we receive some,impressions and some views we can create,custom audiences,of people that watch 100 of the video or,a look alike of people that liked the,video but for now since this account is,basically new we're not going to do any,of that we're just gonna,go very basic here for demographics we,are going to only target specific states,because these are the states that the,agent has a license to sell the health,insurance on right so we're gonna remove,united states and start adding the,states,so after adding all of the states that,this agent has a license to sell on,we're gonna move here,the gender this is a test so we're not,going to discriminate between males or,females we want to see all the genders,and then when we analyze it we'll know,okay the males convert better or the,woman's age 45 to 54 convert better the,agent told me that she gets most of her,clients that are aged from 35 to 60. so,we're going to,remove 18 to 24 and 24 25 to 34.,languages alright so,um this is for spanish-speaking people,in the united states but that speaks,spanish okay so let's,remove,no limit and put,spanish,all right we selected it,our interest and behavior,let's add,interest,so baby kids and maternity,people that,have kids,normally they are more prone to get,health insurance and life insurance,let's also see if there's like parenting,health and wellness,yes,um,personal health,health information like that one,and also,very important this one health insurance,so um tick tock is not as good as,facebook with its targeting right and,this instant interest that we chose,parenting personal health you know baby,kids maternity these are you know pretty,broad and they are going to be,overlapping and probably everybody is,going to fall into one of these,categories,but let's see maybe in the next campaign,that we do we only target for example,health insurance you know make it super,target actually let's see how,big is the audience if we only select,health insurance like super targeted so,by leaving health insurance alone the,audience is super narrow 27 000 to 34,000 people and that's people that speak,spanish from these ages and that live on,all of these states so since it's so,narrow you know even,with you know a 20 dollar budget per day,on a couple days it's gonna be,completely depleted so,we need a bigger audience we have to add,back all those other,interests that we had,so we finished adding the,remaining interests,um for device,let's show it to everybody,for targeting expansion we're going to,leave it off,and that's because when i'm creating a,campaign for testing,i don't want tik tok to change the,targeting or use the creative,optimization where they mix different,texts and different videos i i will do,that after you know but first i want to,see the analytics and decide which,things to change first and then i'll let,tick tock,do its thing right,budget and,schedule we're gonna go for 30 dollars,per day,and we're not gonna use a a cost cap,because we have no history of this uh we,don't know how it converts on tick tock,we're
After seeing the fifth section, I believe you have a general understanding of lead generation ads tiktok
Continue the next sixth section about lead generation ads tiktok
3 Quick & EASY Tips On TikTok Ads For Lead Gen
3 Quick & EASY Tips On TikTok Ads For Lead Gen
all right Stan here from flexible and,today we're going to talk about the 80,20 of tick tock ads for lead generation,let's Dive In,okay so some of you might know that I,ran and asked me anything on Tick Tock,ads yesterday and it was about two hours,long and there's lots of questions and,kind of lots of stuff discussed right so,I kind of wanted to condense it into you,know the best bits so you can take this,away if you want and kind of run with it,without having to watch the whole thing,saying that PIN to the first comment,will be the complete recording with some,kind of bonuses and extra stuff that,I've thrown in check it out you're going,to love it it's really really powerful,stuff right especially if you're a lead,gen in competitive pay-per-led niches,okay the first thing that I kind of,discussed in the webinar was where,people should focus there's so many,different elements when it comes to you,know running Tick Tock ads of course,you've got to have a client to run Tick,Tock ads to the next thing is you've got,to figure out your Niche and the next,thing is to figure out your hooks in,those niches okay which is super super,important especially the angles into the,market niches sub niches within niches,all of that stuff okay and then then you,move on to getting the creative done and,then you've got to point the traffic at,a landing page or a lead form and then,you've got to figure out how to deliver,the leads to multiple clients and then,you've got to think about quality and,all of that type of stuff right so as,you can see there's lots of different,elements to the big picture of tick tock,ads right you know I could talk for,hours on each of those different,elements right but the one thing that,I've learned the biggest thing that,moves a needle the most the 80 20 of,tick tock ads is focusing on the,creative right so inside the ask me,anything that we did we just focused on,the creative we went really deep and I'm,going to talk to you about three things,you can do inside those Tick Tock ads,that are going to move the needle really,really quickly and hopefully you can,take these kind of tips away and,Implement into your Tick Tock campaigns,or even get started on Tick Tock very,quickly the fastest way to win is to,hire,ugc actors or user generated content,actors in order to kind of read out your,scripts or whatever that is right so to,talk to kind of a native platform and,people can scroll quickly through the,different ads and move on to the next,one or the different bits of content you,need to be able to kind of blend in and,show you know native content that stops,the scroll okay and if you've got like a,stock images slideshow or some kind of,really crappy you know video that that,just kind of stands like stands out and,looks very different to everything else,then it's it's not going to work right,so what I talked about inside they asked,me anything was how you can hire these,actors for dirt cheap what that looks,like how much it costs and also how to,write a script to be able to give to,these actors so they can kind of read it,out and then send that back to you and,then you can go into tick tock's,backhand to do all of the editing right,so we've got a community called,ugc Hub it's a Facebook group and you,can go there and you can request to join,speak to James or whatever and he'll let,you in there is a small free involved,but then you'll be able to have like,access to three and a half thousand,actors in all sorts of different,countries male female different age,brackets different accents so you'll,literally be able to find an actor that,matches your kind of offerer perfectly,every single time right and the great,thing about this is that you're not,going to have to go and go to Fiverr or,any of those other places and have big,commercial rights agreements you're not,going to get charged extra for when you,add a few you know 25 extra words to The,Script or whatever that is you can,negotiate with the actor directly you,can message them on Facebook you can get,them onto a long-term permanent,part-time role you can get stuff,literally done on the same day right the,whole point is that if you can get a,script done quickly go into that group,get an actor get the video done you can,have like an amazing creative that a lot,of people don't have the ability to,create for you know less than 100 bucks,and get it done on the same day all,right and this is how you win on Tick,Tock it's all about the creative why,don't you go and check out that that,group Facebook Group ugc Hub or DM James,and um you know it's just such a great,Community you'll love it James Millard's,his name okay another thing that we,discuss which is going to move the,needle quickly for you if you are,running ads on Tick Tock or you want to,run ads on Tick Tock and by the way,there's a link to the pinned comment if,you want to see the whole recording I'm,just kind of summarizing things for you,here but um one thing with Tick Tock is,that there's it's ki
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How To Use TikTok Lead Generation Ads
How To Use TikTok Lead Generation Ads
Tick Tock recently launched a new kind,of AD objective Tick Tock lead,generation this new feature which works,very similarly to Facebook lead ads,allows marketers advertising on Tick,Tock to have a seamless and frictionless,interaction with their potential,customers directly on The Tick Tock,platform curious to know more about it,then keep on watching for in this video,you will gather an overall understanding,of tick tock lead gen region ads what,they are how they work and their,benefits for all businesses and before,we start please give us a like and share,this video so we could reach more people,and let's get started first let's talk,about why is lead generation on Tick,Tock the new marketers dream despite its,great success a lot of marketers are,still skeptical about Tick Tock thinking,is it really where the cool kids are at,to answer this question yeah mostly over,the past few years it has evolved from,being the place where kids used to go,for funny dances and Easy Entertainment,to a literal gold mine for marketers in,all Fields why because Tick Tock ranks,as sixth most popular social platform in,the world,Tick Tock is amongst the most used,social media Platforms in the world in,terms of monthly active users it ranks,just behind Facebook YouTube WhatsApp,Instagram and WeChat since 2021 it,surpassed Facebook Messenger to move,into the sixth place on the worldwide,scale also Tick Tock was the most,downloaded app of 2021 with 656 million,downloads in comparison Instagram only,counted 545 million downloads last year,a 100 million downloads less than Tick,Tock and that's not all this is the,third year in a row that Tick Tock has,ranked first place in this category in,2019 it was downloaded,693 million times and 850 million times,in 2020. Tick Tock generates greater,audience engagement with all Fallen,under its spell at least once you just,can stop scrolling but tick tock's,addictive nature can actually be a great,Advantage for businesses allowing them,to gain the attention of younger,audience with a specific psychographic,interest so now let's talk about how to,generate more Tick-Tock leads with Tick,Tock lead ads Tech talk ads can be made,through immersive vertical short form,videos and now with tech talk lead,generation ads tiktok offers a new first,party solution that can help businesses,reach more leads and drive conversions,effortlessly Tick Tock is by nature and,immersive highly engaging platform where,it's extremely easy to generate interest,and create connections with tiktok lead,ads tiktok has come up with an original,way for businesses to connect with their,target audiences to grow their customer,base and drive Revenue Tick Tock lead,generation ads allow your potential,customers to share share their contact,information with you directly on The,Tick Tock platform without having to go,to a different landing page and wait for,it to load this way you are able to,publish an in-feet video ad that is,connected with an instant form this form,is already pre-populated with some of,the basic user's info that are gathered,from their tiktok profile and can also,be fully customized according to your,industry marketing needs and business,scenario Tick Tock lead ads are a great,solution for all businesses who are,looking to expand their reach and learn,more about their Audience by gathering,lead data very quickly and easily which,allows them to act on their prospects,immediately so here are some other tips,to help you do lead generation on Tick,Tock add a clickable link to your bio,use your bio as a business card and add,a clickable link to help you drive your,Tech talk traffic to your own domain or,landing page when used effect actively,clickable links in your bio can help,generate New Leads generate subscribers,for your email newsletters invite users,to your brand events and much more,here's a note this feature is still and,beta and not available for all tick tock,accounts however you might get access to,this feature by joining tick tocks,testers program next take advantage of,tick tock challenges another great way,to increase awareness and generate Tick,Tock leads is to join both organic and,sponsored Tick Tock challenges a tick,tock challenge going viral can really,put your brand in front of thousands of,potential customers if you want to,Target a younger audience you should,definitely add Tick-Tock challenges to,your lead generation strategy on Tech,talk and lastly partner with Tick Tock,influencers if you don't believe in the,power of influencing think again,creating a partnership with Tick-Tock,influencers can help you reach a larger,audio ends generate high quality leads,and increase the return of investment of,your marketing efforts as a matter of,fact reports show that influencer,marketing has an 11 higher Roi than,traditional marketing channels however,when it comes to lead generation on,tiktok it's best to work with micro,influencers this is because they usually,have a better engagement rate than,influ
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