oh man that really hits us,oh geez louise guys none of the middle,of my wii sessions uh i mean how badly,do you guys really want to learn how to,analyze your tick tock ads i mean,understand the data the the kpis the,metrics you really want to understand,how to react to your data so you can,scale your ecommerce brands that badly,well if that's the case then kudos to,you i tip my fedora and let's get right,into it so first off how do you even,test products with tech talk now for me,personally i always do one campaign five,ad groups 25 a day not 20 not 30 because,for me when we did 20 budgets the bare,minimum tick tock tends to not spend,that often so 25 dollars seems to be,that golden mark and then once you set,that up go down to your ad groups i have,my five ad groups identical from always,being united states always doing all,broad for the ages and the demographics,unless it's specifically for a gender,and then when we scroll on down i never,do interest i have not done interest in,months for me personally going broad,just works better for my cpms and my,results overall and then i always will,depart from 7 to 11 pm so that's pretty,much what i like to do very simple,lowest cost also i don't really do cost,caps anything else until i get some,purchase data and then when it comes to,the creatives i usually like to have,three creatives in each ad group and,it's the exact same creatives i like to,give my creators five chances of being,successful compared to only having one,ad in each ad group and sure yes that ad,gets 20 of ad spend but if that audience,sucks and the cpm maybe is inflated then,that ad could be a winner but it was the,audience's fault so i like to give each,creative five chances all right it's,time to get serious so after you've set,up your campaign you really need to know,one important metric what is your,breakeven cpa that is the most important,thing that you will be using to analyze,all of your ads and if you're not using,it to analyze your ads right now,frankly i think you're an absolute idiot,so when we go down to this specific,brand we can see that buying one is 34,for this product and let's say,hypothetically it costs four dollars to,fulfill so that means our breakeven cpa,is 30 so if an ad group is under 30 25,20 that means you are profitable and,that is the main thing i'm always,looking at and when evaluating a,campaign so when we go down here and we,look at our columns we can see right,here i got cost cpc one of the ads were,scheduled all these other things are,extraneous they are not the most,important things so i would get straight,into the meat and potatoes whenever,analyzing a campaign after a day and i,would say all right which one of my ad,groups are profitable which ones are not,and as we see right here this ad group,is absolutely going off three complete,payments eight dollars we are looking,good and this is the most important,thing you should be focusing your,attention right in this space but when,we look at the other ad groups we can,see another one is profitable perfect,then when we go to the other three i,would say would i turn off something,that's not profitable after the first,day,sometimes yes and that's typically if it,has very little add to carts so from,this first one i would see okay this one,has one add to cart i'm gonna kill it,but this one at the bottom that has,seven add to carts it just didn't get a,purchase because hey sometimes it can be,unlucky i would definitely leave it on,and see after one more day if it can get,a purchase now if it doesn't get a,purchase after another day yes we're,gonna turn it off it's probably just bad,traffic and with this one that has three,add to carts i would say in general,usually three after cards will lead to,one purchase and that would have made,this somewhat profitable so i actually,would have left this on as well and,getting into day two of the data we can,see that if we left the bottom one on,that had some add to carts it actually,was our best performing ad group on the,second day so for me yes if it shows,some signs of life i do let ad groups,spend for two days now let's say if this,campaign after one day had no purchases,whatsoever but a ton of adds to carts,i'm still gonna let it run for another,day i know with tick tock it sometimes,takes an extra day to optimize it's not,as fast as facebook some people need a,little bit of time and with tick tock,it's a brand new platform it's still,figuring out a lot of things and that's,why we like to keep it very broad so,that tick tock has a large audience that,he can eventually narrow down on and we,can also see on day two that our best,performing ad group is still performing,very well this one right here is still,getting one conversion still a ton of,ads cards but how would i break down,this data and try to scale next now when,it comes to scaling with take tock ads,it's really easy to over complicate and,focus on bid caps and surf scaling and,all this crap but for me the most,consist
Let's move on to the first section of tiktok ads analytics
Tik Tok Ads Value Optimization Strategy (NEW 2022)
Tik Tok Ads Value Optimization Strategy (NEW 2022)
yo what's going on guys team irf here in,this video we're gonna be breaking down,my tick tock ads value optimization,strategy if you're new to this channel,of course we talk about tick tock ads,drop shipping ecommerce how to make,money online pretty much everything of,that nature so if that's something that,you're interested in make sure you hit,the like button subscribe to the channel,and you know it really does show me that,you guys enjoy these videos and i,continue to make them also we have a ton,of free training below and spy talk the,number one tick tock ad spy tool on how,i find these winning products that i,scale on tick tock it's also linked,below you can get beta access and be,grandfathered in at that discounted,price as it releases and as the software,grows but let's get straight into the,video here,and i'm going to show you guys my exact,strategy kind of what i'm working on in,the early stages this is pretty much a,live audit like this is today of my tic,toc ad account of this brand that i'm,scaling and i just started playing,around with the value which is really,cool normally i have a ton of videos,right on lowest cost and cost cap,bidding which i think is super cool i,will show you guys in a second,how they match up and rank but,even if you get the tiniest bit of,information out of this video it's huge,because you can apply it straight to,your ad account,i'd rather make these type of videos for,you,rather than the 14 day drop shipping,challenge or,top 10 products of,july or top 10 products you wouldn't,with like a click bait thumbnail and all,this stuff just to get clout views and,it's all very gorgeous,today junior regurgitated content which,i don't really think uh you deserve and,your time shouldn't be wasted,so let's get right as i said again let's,get right into this value optimization,strategy here,so before if you if you haven't watched,my previous video you know that i was,doing a lot of cost cap bidding inside,this ad account and now we're really,moving on and testing different things,so we're taking the winning ad groups,that we already have our winning ad,groups that perform really well and now,we're testing value optimization,so it's similar to what bids that i'm,testing on value optimization and cost,cap so this was the first bid of value,minimum row as i launched yesterday at,2.77 that was the minimum row as that i,selected and you could see here 14 cents,epc crushed it cpm under two dollars,and the cpa not even tracked correctly,in my opinion,you know,very like 60 to 70 being tracked i don't,know why the pixel's been weird lately,but,cpa amazing,um,compared to even the cost caps cost cap,cpa was like 15 to about 25 cpa and,we're still hitting 30 to 40 margins on,the store,obviously right this is still low scale,but i'm telling you guys almost what i'm,doing and what i'm going to continue to,do into this ad account and across all,the brands that i'm working on and,working with,so we have this one,value optimization at group 2.77 with an,automated creative optimization,targeting us,no no interest super broad 18 to 55 plus,male female,aco and 712 ads is the date that we,uploaded these new ad creatives in like,i said once i get new ads as well i'm,gonna be taking my winning bids,and ad groups and just plugging in my,new creatives and inside this ad ad,group i have three to five add creatives,and three,ad texts okay three ad copies,with,dynamic cta or call to action on so i,decided hey i'm gonna test 2.77 bid and,a 3.33 row as bit just to see how it,goes obviously the 2.77 did better much,better than the 3.3 but it still,performed well and what i'm seeing,is my normal cost per add to cart is,around six to eight dollars on this,product on these ad groups it hit two to,three dollars obviously like,there's only 60 bucks spent on these ad,groups and the significance isn't as,high as i would like to but i'm gonna,keep you guys updated throughout the,days as well on how these are performing,over time,but what i did today was i duplicated,that 2.77 row as one and now i'm gonna,be testing in one cent increments,again if you have watched another,previous video you know i'm trying to,keep this a bit lower scale until the,payment processing can you know get,settled and that should be this week so,after this week i'm going to really,scale this up for you guys and you'll,see like you'll come back to this video,be like oh damn like,look look where he was and where he is,now i'm doing this live like this is,today guys you're in my computer i'm not,faking anything but basically the,strategy is i'm taking this bid at 2.77,don't i mean i don't really have a,reasoning why i started 2.77 it's just a,bit i started with and now i'm going in,one cent increments 2.78 2.79 2.8 2.81,2.82 and i could launch a ton more but,i'm not just because like i said i don't,want to go too crazy with the ad budgets,yet and uh,or else like you know i can't fulfill,the words with the processing and all,will be at a 50 budget d
After seeing the first section, I believe you have a general understanding of tiktok ads analytics
Continue the next second section about tiktok ads analytics
TikTok Ads Product Testing Strategy (How to Analyze TikTok Ads)
TikTok Ads Product Testing Strategy (How to Analyze TikTok Ads)
- Yeah, we're a little under
20K on the month all right.,And it's only the 23rd of
the month right now so.,(gentle music),Yo, what is going on, everybody?,It's your man Mohamed Camara,and welcome back to the channel.,You already know what time it is, man.,In this video, I've got
a very interesting one.,We're gonna go over how to test,and strategically pick your products.,You know how to analyze data
when it comes to TikTok ads.,If you haven't seen my last video,,I talked about basically
the main differences,between TikTok ads and Facebook ads,in 2021 going into 2022.,But in this one, like I said,,we're gonna go over how to test
your product strategically,,what metrics to look for,,how to analyze the data in
your TikTok ads dashboard.,And the truth is if you're doing
this with Facebook already,,or you have in the past,,then it's gonna be
something similar, okay.,Because these two platforms,,they kind of speak the same language.,We're gonna be looking
for the same metrics.,You know, your click through rate,,your conversion rate,,your return on ad spend.,So we're gonna dive right in,and I'm not gonna waste no time.,Let's just get right into it.,Okay this is a quick look
at my TikTok ads dashboard.,I've got a couple ad
groups running right here.,We're gonna dive into these numbers.,But the first thing we need
to know about our store,is what is our ROA, okay?,For those of you who do
not know what ROA is,,ROA basically means return on ad spend.,And I have a calculator
right here to figure out,what's your desired ROA,,because this is gonna
depend on your product.,It takes in consideration
your product price,,it takes in consideration how
much you're selling it for,,and that's gonna give you a
required ROA that you need.,Go ahead and use this calculator,,I'll link it down in the description,,it's gonna be absolutely free,,just make a copy of it.,Okay so come here, file,,make a copy,and then you'll be able to
insert the numbers yourself.,There's only two numbers
you need to know here,,and that's gonna be your
revenue per product.,So your average order value,and your average cost to fulfill.,But in this case, I'm
just gonna keep it simple.,I'm gonna keep my product,,which is it cost $5 to
fulfill this product,and I'm selling it for $30, okay.,And what that does is it
generates numbers on the side,And let's say I desire a 30% profit margin,on my store, right?,That's what I'm looking for here.,So I'm gonna come down here to this line,and 1.87 is gonna be my required ROA.,So when we go into the dashboard,,that's gonna be the threshold.,Anything that falls below 1.87,is gonna be less than 30% profitable.,That doesn't mean it's
not profitable, right.,Because we can still break even,if the campaign is doing a 1.27 ROA.,Now let's dive into the dashboard,and see this in real time, right?,So I have a few campaigns here, okay.,I'm gonna sort this by
complete payment ROAs.,This is the metric in TikTok ads,that is indicating ROA.,Okay so if you don't have this,showing in your dashboard right now,,what you probably need to do is,,you need to go to your
custom columns right here.,So I made custom columns.,What you could do is go to custom columns,and you can pick which
metrics you want it to show.,So what you could do is you can copy mine.,What I'm gonna do is I'm gonna,,you can pause the screen,
whatever you want to do,,but what you need to have,is all of these columns right here,,and you can select them in
the custom columns area.,So have your ads scheduling,,the cost, total payment value.,Okay so how much money are you spending?,How much is coming in?,And you're gonna have your ROA,,you wanna put that right next to it.,Your cost per click right here.,CPM impressions clicks.,CTR conversions,,cost per action,,which is same as cost per purchase.,You're gonna have your conversion rate.,Total add to carts,,total ad payments and
total complete payments,,total purchases.,These are the basic things
that we need to have,in order to read our data correctly, okay.,So I'm sorry to bore you,,but you haven't seen my previous video,on how to launch TikTok ads,that's actually gonna
convert and get customers,,then go check that out,,I'll link it up top right here.,You're gonna need to
run your first campaign,and launch that first, okay.,This is after three days of
letting that sit and marinate,and letting the pixels optimize.,So after three days of
actually launching your ad,and letting it sit,,letting your pixels optimize, right,,you want to come back,and you want to look at
some of the data here.,There's two main things
that I like to look for,when it comes to analyzing
a winner versus a loser.,Is the ROA, which we just calculated.,And second is the click-through rate.,I go for ROA first,,that's our primary metric,because that's gonna give
us a direct indication,,are we profitable or not?,Are we actually gonna make
some money on this or not?,Okay.,And as you guys may know,,for me to have a 30% profit
margin on the products,we had to have at l
After seeing the second section, I believe you have a general understanding of tiktok ads analytics
Continue the next third section about tiktok ads analytics
How to add dynamic UTM Parameters to TikTok Ads for proper tracking in Google Analytics [2022]
How to add dynamic UTM Parameters to TikTok Ads for proper tracking in Google Analytics [2022]
Hey, what's up.,This is Ryan McKenzie.,And today I'm going to show you how
to insert dynamic UTMs into your,talk ads so that you can have data
consistency inside Google analytics,and properly track your attribution.,And before we get too carried away,
if you like this type of content and,you want to see ways that you can
optimize your e-commerce brand or D,to C business, make sure you hit that
subscribe button, hit the like button.,And if you have any questions, please,
please, please leave a comment below.,So, this is super important when you're
using tech talk, regardless whether,you're using the standard pixel, which
only tracks the current session, or,whether you're using the developer
pixel, which tracks multiple sessions,,the platform since iOS 14.5 is not
going to catch all your purchases.,If you go and look in your Google
analytics, if you have any sort of,Tech-Talk ads, a UTM set up currently,
if you go and look, and you look,at the model modeled attribution
between first and the last click.,We're seeing about a 12 and a half
percent difference in between the,first and last click conversion, which
means that, the tick-tock ads could be,performing very well top of funnel, which
leads to a purchase or tech talks, just,not tracking those purchases at all.,So you could be getting better
efficiency than you might think.,You can also take a look,at,the assisted conversion report under
multi channel funnel s to get a better,idea of exactly how many assess.,Tik TOK might be providing your business.,So to get started, basically what we're
going to be showing you is how to insert,dynamic UTM parameters in your ads.,So tick talk, just like Facebook has a
number of macros that you can insert.,There are seven of them to be exact.,We've got a campaign names,
the name of the campaign.,The campaign ID, the
name of the ad group ID.,The name of the ad or
creative, the creative ID and,placement type by using the.,And your UTM you'll be able to
dynamically inject the Tik Tok like,campaign ID or the campaign name or
the creative ID directly in your UTM.,So you don't have to fumble around
with some kind of fancy taxonomy,that, you could make a typo in.,And then when you dig into Google
analytics in the future to get a,better understanding of your data,
it's going to be difficult to unravel.,So the biggest reason I like using
dynamic UTMs is it because gives me.,Consistency in my data and makes
it very easy for me to report,and dig into my Google analytics.,So how do you set these up?,So you go to the ad level on
tech talk and you go down to the,destination page, which I have here.,So this is one of our store pages.,And then just like you would normally
put your UTMs in But I will have,, all the UTMs and the description,
but this is the UTM that we put in.,So UTM source equals Tik TOK,
UTM medium is Tik talk ads.,And then on the UTM campaign level,
we put the campaign ID dynamic,,UTM parameter macro, and we use
UTM content for the creative ID.,So what this does is this is
going to inject the campaign ID.,When I look up campaigns,
Inside Google analytics.,And when I look up, ad content in
Google analytics, it's going to,inject the ad ID from this campaign.,Then I can reference.,The campaign ID, sorry, the creative ID or
the ad ID against Google analytics to see,which exact piece of creative is driving
the sales and comparing it to Tik TOK.,To see if it's telling me
the appropriate ad to scale.,A lot of times we see the numbers
don't 100% match up with that said,if you'd like this video I do have
another one on Facebook ads, which goes.,Deeper into how to actually look at
the reporting and do the comparisons.,If you want to know more about that the
link is down below in the description,and I'll put it in the end card as well.,But if you liked this video,
please, please subscribe.,If you want me to create more
content like this also hit that,like button and leave a comment.,If you have any other questions.,Thanks for watching.
After seeing the third section, I believe you have a general understanding of tiktok ads analytics
Continue the next fourth section about tiktok ads analytics
How To Analyze Your TikTok Ads | Shopify & TikTok Ads
How To Analyze Your TikTok Ads | Shopify & TikTok Ads
what is going on guys noah brewer here,back again with another video and today,i'm going to be showing you some,different ways that you can analyze tick,tock ads,and i'm also going to be showing you,some interesting breakdowns that tick,tock has introduced to the game things,that facebook doesn't have and i,honestly probably never will have but,hopefully they do,introduce us at some point but i'm also,going to be going through,some basic things like how do you know,if a product is a winner how do you you,know progress it into a scale once you,do know that it's a winner,so we'll be covering everything in terms,of like analyzing tick-tock ads at least,on a basic level and then we'll get into,some more intricate stuff,towards the end of the video so i have a,few observations that i want you to keep,in mind,while i'm talking about these different,subjects so number one,is from our observations take talk ads,are insanely consistent,now with facebook you see a lot of up,and down you see a lot of,one ad set would do good on one campaign,but you know if you duplicate it into a,new campaign it won't do good,you know there's just a lot of,inconsistencies but we are aware of it,and we do,things to kind of like counteract that,um so we're still able to scale,consistently and push you know bigger,numbers and even throughout the ups and,downs we're able to keep consistent,but with tick tock ads what i'm seeing,is a lot more consistency throughout,you know in terms of ad sets not really,or campaigns not really being up and,down,but being super consistent day in and,day out and i'm also noticing that,there's no discrepancy between campaigns,right like if an ad group works in one,campaign,we're also seeing that ad group working,in other campaigns as well,so obviously this is going to depend on,budgets and a lot of different factors,but,ideally if it's the same thing usually,it's been performing pretty much the,same,which makes it pretty easy to scale and,easy to defer winners from losers you,know what's a good campaign or ad set,that's like one of the things about tick,tock ads that we've observed that's made,it pretty easy to like scale and figure,out what to do next or the next best,move as we talk about here,another thing is if your budgets are,below a hundred dollars per day,usually it'll spend your entire budget,between 12 a.m,and 9 a.m it differs per store i've had,different products that will literally,spend 100 percent of every single dollar,in the budget of the ad account in the,first like three four hours of the day,um and it'll be super profitable i've,also had accounts that you know by the,time i wake up at like 10 11 a.m they're,just finishing up their their last few,dollars in spend,but for the most part if you're doing,smaller budget campaigns or ad groups,most of your ads are going to spend by,the time you wake up or,between 12 a.m and 9 a.m so that's just,something that you want to keep in mind,when you're analyzing your ads and,obviously this makes testing creatives,products offers,campaigns ad sets it makes testing like,very easy because you can literally make,it the night before,and then by the time you wake up you,have your results and you can spend all,day figuring out what the next best move,is,another thing that i want you to keep in,mind is almost every single week we get,like some sort of new development new,feature,new opportunity new type of ad set you,know a new type of campaign whatever it,is,so in my eyes tick tock ads are just,starting out right now like we're kind,of getting it on the ground floor,and this is just the beginning like the,real tick tock ads i could say,hasn't even started yet like the full,potential of tick tock ads and i think,the perfect example of that is the,interest targeting options that they,currently have,they're super broad and they don't,really have as good interest targeting,that facebook provides,but i think sometime here in the near,future,they will be implementing better,interest more targeted,options which will just allow us to like,target better for like the different,products that we're trying to sell,so like for example right now most of,our products that are working are like,generic you know things that anybody can,buy they're kind of,solving problems that everybody has,whereas like more niche products aren't,doing as good,and i think part of the reason for that,is because of the lack of targeting,options on tick tock,but as i said like every single week,it's like something new like clockwork,so i'm super excited i think they are,going to introduce more targeted,interest options here shortly,hopefully sometime like in the next two,to three months that's just like one,example of something that they could do,that would drastically change the,performance of tick tock ads in general,is introducing more targeting options so,let's talk about signals of a losing,product in a winning product so,what i look for when i test a product is,i want that thing to pop off an
After seeing the fourth section, I believe you have a general understanding of tiktok ads analytics
Continue the next fifth section about tiktok ads analytics
How To Spy On Your Competitors TikTok Ads (100% FREE)
How To Spy On Your Competitors TikTok Ads (100% FREE)
what if you could spy on your top,competitors tick-tock ads and see what,success they are having you can spy on,facebook instagram and other platforms,but most don't actually realize that you,can use tick-tock's tool to actually,identify successful ad campaigns and,what tick-tocks convert best and i'm,going to show you exactly how you can,spy on your top competitors tick-tock,ads and the exact way to do so and it's,been a game changer for all so let's go,ahead and get into the video,hello everyone my name is chase chapel,and our agency spends over 10 million a,year on facebook ads and tick tock ads,and i'm going to be showing you exactly,what you need to do to spy on your,competitors so you can also have success,so what we're going to do here is we're,going to go ahead and go to tick tock,creative center and you're going to,click on inspiration you're going to go,down you're going to click on top ads,and once you do so you're going to see a,page here where tik tok literally calls,out their high performing auction ads,and in fact we've literally placed in,the top 10 spot six different times for,our actual clients yes top ten,converting ads in the us six different,times so we know exactly how this,process works we know what the top ads,are we know what it takes to get there,and we know exactly how to dissect a,video to tell you whether or not it's,going to be a video that is actually,converting and worth going after and,modeling for your own success as well so,we're going to do a couple examples here,whether you're a brand business coach,influencer this strategy can work for,you to see exactly what types of content,you need to put together on the ad side,specifically that will allow you to,generate sales conversions leads or even,get an account growth overall,so let's say that you're an apparel,brand and you're looking to get an,increase in overall sales and you're,wanting to tap into the tick tock ad,market so that way you can get a lot of,individuals through your actual site and,get a lot of purchases what you do is,you first choose the region which you're,going to be running ads in so ours in,our case would be united states and then,for the industry you can choose apparel,and accessories this is going to limit,it to the actual top performing ads in,this space and then for the campaign,objective we want to be specific here,because if we're looking to get,purchases then we want to focus on,conversions that way we know it's a,convergence campaign we don't want to go,after traffic because that's just link,clicks we don't want to click on,awareness because that's just you know,getting more individuals to become aware,about your brand doesn't necessarily,mean you're going to be getting sales,from that we want to make sure that you,know these ads are actually converting,for these brands and actually getting an,roi on the back end whether they're,spending one dollar and getting six,dollars out or spending one dollar and,getting ten dollars out we want to know,this information so that way we can also,achieve success too,and so once we click on conversions we,can then start to see some of these,videos in the last seven days that have,already started to pop up here and,what we can do is click on one of these,videos,and we can get the exact analytics we,need from this actual ad and you can,actually see exactly how many likes the,total number of comments the shares the,caption the duration what campaign,objective is we know it's men's clothing,and we can actually see exactly when,people click through the video so that,way we know what call to action they're,using so let's go and watch this video,as an example because this is a perfect,way for you to spy on a brand let's say,that you're in the apparel,leisure space and fabletics is one of,your competitors you can very well see,their actual content here,all right so a lot is already going on,here and we can start to dissect this,video pretty quickly one they're using a,perspective from,a lady who is commenting on men's shorts,so that's one perspective that guys you,know might find interesting because,they're seeing a different perspective,from it then you're getting the other,perspective from the dude who actually,wears the shorts and he's going over the,reviews on the site so they're building,up credibility they're breaking down,what both you know sides are looking at,and then you can start to see that he's,going through the landing page showing,the actual landing page that this,individual is going to be going to so,very quickly you know you can start to,see exactly what your competitor's,strategy is you can see that they have,reviews they're breaking down the actual,site so that way the customer can feel,more comfortable with actually going,there and making a purchase he then,starts to jump into the benefits where,he's talking about it's comfy it's,moisture wicking he's breaking down any,objections the actual buyer potentially,has something cool hidden pockets,all righ
After seeing the fifth section, I believe you have a general understanding of tiktok ads analytics
Continue the next sixth section about tiktok ads analytics
TikTok Hashtag Strategy and How to Use TikTok Analytics
TikTok Hashtag Strategy and How to Use TikTok Analytics
you've put in a lot of thought about,making the perfect Tick Tock or maybe,you haven't as long as it's good content,the method doesn't matter but how do you,get more eyes on your video your,existing audience will probably see your,content but don't underestimate the,potential of a good hashtag hey everyone,it's talish we're going to talk about,how great hashtags can up your Tick Tock,game we're also going to tell you how to,see if your Tick Tock strategy is,working by diving into analytics but,first be sure to like And subscribe to,our channel to see more videos like this,and while you're at it hit that little,bell icon that way you'll know when,we've got new stuff out now let's get to,it with the right hashtag your content,has a chance to reach a much wider,audience people rely on hashtags to find,the content they're interested in a,solid strategy will make your content,much easier to discover and using the,right hashtag for your Niche will help,you grow organically think of hashtags,like networking they connect people with,similar interests for example hashtags,business talk print on demand and brand,talk connect entrepreneurs owners and,other professionals so that experiences,tips and advice can be shared when it,comes to finding the right hashtags,don't just randomly pick make sure it's,relevant to your content including,trending hashtags like hashtag for you,and hashtag trending can be good but,it's more important to use Niche,specific hashtags that way your video,will better match the preferences of the,tick talkers who come across it start by,exploring and discovering similar topics,and keywords in the search bar check out,the hashtag section and see which ones,have High View counts and get a lot of,traction but that are also applicable to,your content an ideal situation would be,a recognizable branded hashtag come up,with your own hashtags and promote them,with branded hashtag challenges or,contests to get audio engagement and,boost your brand visibility,challenge viewers to flaunt a Talon,throw a dance move or show off how they,use a product as an example let's say,your store cool collar sells dog collars,challenge your audience's good boys and,girls to a doggo fashion show come up,with a creative name and hashtag for the,challenge like the cool collars dog,catwalk see what I did there hashtag,coolcollarsdog or dog catwalk just keep,in mind that it'll take a bit of time,for a new custom hashtag to catch on and,lastly take advantage of the tick tock,creative Center where you can track,trending and relevant hashtags and,filter by famous Tick Tock users or top,hashtags based on the industry and time,after you've created an awesome video,with the perfect hashtags it's time to,get an idea of how well your content,does by understanding your data you'll,be able to better know what your,audience likes how well certain content,performs and then decide what type of,content to create going forward you,don't even need to have a business this,account to see basic analytics even this,data alone could be enough for your,purposes you'll get information about,page views likes comments shares,Audience by gender and location follow a,growth rate as well as peak times of,your audience a business account though,does have its perks it's easy to set up,it's free you're able to promote your,website and you'll get access to tick,tock's Analytics tool using the tick,tock Analytics tool you'll be able to,track and measure not only overall,engagement but also see content,analytics for specific video measure,weekly and monthly growth learn about,demographic and see insight for any live,videos you've hosted let's break down,the four categories of analytics,overview content followers and live,under the overview tab you can see,overall engagement during a certain,period of time so the number of views,likes comments and shares as well as the,number of followers and the number of,videos posted compared to a previous,date range the content tab shows which,videos have been most popular for a,selected period of time here you can see,metrics for each post you'll see the,basics like total views likes comments,and shares but also how long people,watched your videos which can give you,insight about how successfully you were,able to hold the viewer's attention you,can also see how people found your post,whether it was through their for you,feed your profile hashtags or a search,and you'll be able to see the top,location of viewers for a specific post,this is good info if you had a marketing,campaign for a specific location the,follower tab helps you learn about your,audience gender location when your,viewers are active as well as other,content your followers like you'll find,that content Which is popular with your,audience might also give you some,content ideas as well maybe you'll even,come across some other creators for,potential collabs lastly if you've,hosted any live sessions within the last,week or month you'll be able to see how,man
After seeing the sixth section, I believe you have a general understanding of tiktok ads analytics
Continue the next seventh section about tiktok ads analytics
How To Add UTM Parameters To TikTok Ads - Effective Tracking Solution
How To Add UTM Parameters To TikTok Ads - Effective Tracking Solution
one of the most popular videos on the,channel so far has been my how to find,your real ad results post ios 14 that i,posted 10 months ago but that was,talking about facebook ads now in this,video i want to talk about using utm,parameters with tick-tock ads because,they don't make it as easy to find as,you would usually have a designated,space,for that on facebook so in today's video,i'll be showing you exactly how to add,utm parameters to your tick tock ads as,well as how what are the different types,of parameters that you can add on tick,tock my name is justin and i'm the,founder of warsaw media an e-commerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notifications to be,one of the first to know about these,cutting edge ecommerce marketing tips,post on the channel every week,so you're gonna see it's gonna be a,pretty quick video because it's honestly,going to be pretty straight forward so,the utm parameters just like on facebook,are on the ad level so i'm just for the,sake of this video just going to click,next on everything but obviously you,would want to pick the right campaign,type as well as the right ad group type,so i'm just basically clicking next on,everything right here let me just pick,you know a budget for the sake of the,video 20 bucks a day and let's get to,the ad level so,what you would usually be seeing on,facebook is if you scrolled all the way,down you would have something for you to,add your utm parameters and you might,think well you know that that's it right,here right tracking impression tracking,url click tracking url but that's not it,actually this is something completely,different if you had some external as it,says right here a third-party tracking,software that allows you to have uh,those tracking urls then you can use,that section but to have utms you,actually have to manually add them,yourself,in the url builder right here so as,opposed to facebook where you can,actually build a utm parameter based on,their parameters you don't really have,that on tick tock so you have to know,what are the parameters that you can use,and put at the end of your url so let me,first share with you what are the,parameters that you can use with tick,tock so this is an internal uh full tick,tock ads course that we have here at the,agency for any new media buyers or any,new employees or any current employees,that just want to refer back to a,specific section so we basically have a,full-blown training on the platform it's,basically a 14-page training just on,tick-tock ads but one of those is utms,and right here you can see what are the,different types of parameters that you,can use within your again utm types on,the platform so first and foremost,there's just like facebook campaign name,which it's very straightforward what is,the name of the campaign that you can,actually use so that kind of tells you,you know let's say you have a simple,naming convention with your campaigns,right uh cold or top of funnel so that,you would see every top of funnel,campaign you know appearing right there,and you would be easily able to filter,through these on tracking softwares like,google analytics or shopify as an,example then your campaign id you can,have the name of the ad group the ad,group id and same thing the name of the,add-o creative creative id and then the,placement type so basically there are,these sort of general utm parameters,that are pretty much universal across,all platforms right which is the source,the medium campaign which you can also,use again on tick tock so it's an,example i just made that one up so i,could paste that on tick tock and kind,of show you how that would look like but,feel free to build again your own utm,parameters based on these custom,parameters shown on the video those are,all available through tick tock,specifically so as an example with our,url so let's say i want to drive traffic,to our agency page then i can just head,back on tick tock enter the url right,here and add a question mark at the end,come out here and i could just build my,custom parameters right there right so i,could just start building what our,parameters are but in that case i'm,simply going to be using this one that i,pre-built right there so then i could,come back right here at this at the end,and that would be it tick tock is going,to check the url and make sure that it's,valid and basically what that's going to,do is it's going to drive traffic to,that url right if i pick all of that,let's say let me just copy and paste,that and paste that in the,in,and paste that in the browser right,there so you can see it still leads to,this right here right it's still going,to lead people to the wizzle media,website but you have all of these utms,shown afterwards and basically if,somebody clicked on that url and used,that,to go to our websites then i would be,able to see on google 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