Tutorial | Find The Target Audience For Your TikTok Ads - TikTok Ads Manager 101
how do you ensure that your ad reaches,the right segment of an intended,audience,how do you find your most engaged,concentrated and accessible users,how broad or narrow do you keep your,targeting,to answer these questions let's talk,about the importance of targeting,hi everyone welcome to the tick tock ads,manager 101 series,i'm peter and i'm here to help you,through your tick tock,advertising journey our mission is to,give you all the information,you need to successfully launch your,campaigns on tiktok,let's get started today we will talk,about,targeting explore why targeting matters,and examine some of the targeting,strategies we use at tiktok to optimize,your campaigns,what is targeting whenever you create a,campaign on tick tock you'll be able to,determine who sees your ads by selecting,a series of targeting,options at the ad group level based on,the objective of your campaign,you would like it to be shown to the,most interested user by giving the,platform,enough direction to find the right,person on the right device,at the right moment in short your target,audience,is a group of people that you've,identified that you want to appeal to,why does targeting matter once you set,up targeting the tick tock system will,optimize the ad delivery according to,your campaign objective,when you have optimized your targeting,you're more likely to reach consumers,interested in your products or services,it also means that it will decrease,the chances of your ad spend getting,wasted on uninterested users,and help move potential customers down,the proverbial funnel,targeting options on tick tock you have,multiple targeting options to choose,from,we will go through each of them so you,can understand them when you want to,reach people on tick tock who have,already,interacted with your business and,exclude already converted users to,maximize media efficiency,you can create a custom audience by,grouping certain tick tock users from,your,audience source this source can be from,four different facets,customer file where you can add your,existing customers device ids and tick,tock will,match those customers to the users on,our platform,these matches will then be used to,create an audience,all you need to do is select customer,file from,custom audience and choose your csv or,txt,file type with gaids or idfas,which are basically your customers,unique identifiers,this file will be used to match those,users on tiktok platform,and create a set of users you can be,assured of the privacy of your user,details,by our supported hashing methods app,activity where you can create an,audience of users who have completed,certain events within your app,you simply need to select app activity,from custom audience and,in the include section select the event,type and time period of that event,you can also add more rules and choose,broaden audience or,narrow audience depending on your,requirements,for example you can retarget the users,by creating a specific,audience who need a little push to,purchase the product,include add to cart as an in-app event,which will add all users who have added,products into their carts,in the past week a month or even six,months,you have a range of look back window to,select from,and then exclude the ones who have not,purchased the product,and show them a nudge or a reminder ad,engagement where you can select users,who have interacted with your,ad creatives on the tick tock family of,apps basically it will collect,all users who have viewed or clicked on,your ads with the same,include or exclude logic you need to,select,engagement from custom audience and,include the type of engagement,time period and ad group id if you want,the engagement from a particular ad,group,if you want to select the data from all,the campaigns rather than just the ad,group id,you can just leave it blank you can add,more rules depending on your,requirements and also,exclude users with a certain type of,engagement as an example,you can use engagement audience to,target users who have viewed,your ad creative for 75 percent or even,100,of the time but have somehow not clicked,yet,by grouping these users together who,have shown reasonable intent and,targeting them again,can't help those users move down the,funnel website traffic where you,select users who have taken a specific,action on your website which is recorded,by ticktockpixel,the steps are the same as app activity,with an addition,of selecting pixel name or id in the,include and exclude section for example,you can create a list of people who have,previously showed interest,on your site by viewing content but have,not yet,purchased the system will collect all,users who have browsed your website,and subtract the ones who have already,purchased something based on events,tracked by tick tock pixel you might,have guessed that a prerequisite for,creating this audience,is having a pixel integrated and working,an important thing to note for any,custom audience is that the audience,size needs to be a
Let's move on to the first section of tiktok ads audience
How Targeting Works for TikTok Ads (In Depth Explanation)
How Targeting Works for TikTok Ads (In Depth Explanation)
what is going on guys my name is gerardo,and if we haven't met let me tell you a,little bit about myself i am a tick,talker that also happens to run a tick,tock marketing agency we focus on,helping brands grow both organically and,through paid ads on tick tock over the,past year i've managed over 2 million in,ad spend exclusively on tick tock so i,wanted to bring all my knowledge over to,youtube that being said let's go ahead,and get right into it,so as you can see here we are at the ad,group level and we've made our way down,to targeting so i'm going to walk you,through all the actual targeting,features what they mean what you can do,with them and how to actually use them,in your actual campaigns,so first things first we have audiences,uh this is comprised off of custom,audiences and look like audiences if,you're not familiar with what a custom,audience is i'll have a separate video,on that as well as lookalikes but just,to give you a quick rundown a custom,audience is essentially compiling a list,of people based off of different,interactions that they've had with,either your website uh it could be a,custom email list could be your actual,tick tock business profile and a couple,others as well,basically the idea before custom,audiences they come in clutch,specifically when you're looking to,retarget users that may have interacted,with your business in the past,if you are actually running campaigns,for the first time don't sweat this at,all i just go ahead and leave this blank,for the time being,you can also exclude specific audiences,so let's say for example you create an,audience of people that have already,purchased from you in the last 30 days,depending on what that actual audience,size is it could be pretty impactful to,make your ads a little bit more,effective as well which you could,actually select here in the excluded,section,demographics so when it comes to,demographics obviously you have location,and one thing i actually highlight you,can get a little bit more detailed with,your location these days uh on tick tock,and break it down not just by country,but also by actual,state as well so if you have something,that's a little bit more local or you,want to target a specific state within a,country i know some countries are,accessible for that specific feature but,in terms of location pretty,straightforward,uh gender not much to explain there age,so funny thing about tick tock age is,not as,uh how would you say it's on facebook,for example you have the option to,select like only 18 year olds only 19,year olds here they're blocked into,different segments but again,depending on who your product is catered,to if you're trying to sell something,that's more of an adult demographic or a,younger demographic just act accordingly,based off of your best instinct or just,leave it completely wide open,languages i tend to just leave this,blank depending on what country you're,running again if you're targeting the us,i think all languages is just fine,yeah i wouldn't really fuss that too,much,now when it comes to interest and,behaviors this is where it actually gets,pretty fun,so as you can see here we have the,option to actually just target whatever,tick tock recommends now the thing here,is,if you don't have like a seasoned pixel,meaning a pixel that's been operating,for a long time or you don't have a lot,of conversion data this might not be the,best option right off the bat typically,what i like to do is when i'm launching,test campaigns i start super super,simple and i'll create one ad group with,a wide open audience so what do i mean,by that i mean say for example i'm,targeting 13 up to 34 i can leave gender,open location open no custom audiences,bam that would be my open audience right,super simple super open,and i have a very very large audience to,actually go after,the reason being here is you can,actually let the,actual algorithm optimize accordingly,and in addition to that over time you,will be able to see,which interests your campaigns are best,converting on so that you can create sub,ad groups based off of that uh actual,data which again i'll make a video on uh,at a further date,now,if we're talking about interest these,are just general interests that you can,search for basically under any category,and they're broken down into different,tiers so,what you see initially are going to be,tier 1 interest right so let's say for,example we click on apps everything,under this,secondary string is going to be tier 2,interest so let's say for example we're,doing business and productivity within,here this would be our t3,or tier 3 and then sometimes you'll have,tier 4 on tech talk as well,you can also search specifically like,beauty and see what comes up,so here you have uh beauty and personal,care that's probably going to be a tier,one interest and it's going to give you,an audience size as well which is very,important it says here you have,basically 53 to 64 million which is huge,um,and then additional interest of
After seeing the first section, I believe you have a general understanding of tiktok ads audience
Continue the next second section about tiktok ads audience
I Use TikTok Ads from Australia Targeting the USA...This is How...
I Use TikTok Ads from Australia Targeting the USA...This is How...
back in 2014 when i first started print,on demand we found the teespring,platform don wilson was sharing,incredible screenshots of the amount of,money people were making when they were,running their t-shirt campaigns it took,me six months to actually get started,and when i did it didn't take very long,before we started making some serious,money with facebook ads we did three,hundred thousand dollars in three weeks,and a hundred thousand dollars of that,was ad spent we were making monumental,cash and it was all because we were able,to get into facebook at a time when the,ads were cheap people had never seen,print on demand products and the time,was just right to make a lot of money,with these age campaigns now we have a,very similar opportunity showing its,face over on tick-tock the cpms are,stupid cheap and the success i'm seeing,from some pretty big players in,print-on-demand jewelry,curse there i'm looking at you mate the,numbers are insane check this out,that's in the past seven days that is,taken from mid-november last year we,weren't seeing numbers like that until,the first week of december now i'm going,to show you exactly how to get set up,with particularly if you're in an,international location where you can't,actually advertise in the united states,on tick tock there is a way that you can,do it we're going to be using a vpn to,locate us in new jersey or from a server,somewhere else in the country so we do,get set up with the usa advertising,which is where all the opportunity is,second we're going to need a phone,number and i'm going to show you how to,set that up and then i'll show you how,to create the ad account just so you can,get started in your own testing let's go,all right so you can see here on the,screen that we're on the tick tock ads,platform so that is tick.com forward,slash business forward slash en hyphen,us now unless you have a vpn installed,you're not going to see that url so we,must go and find one for you to be able,to set up correctly so first thing you,want to do is go to,storehacks.com forward slash vpn it's,not an affiliate link yet i am trying to,get set up with one but,uh it's taking some time but expressvpn,is the vpn that i used and that allowed,me to get set up very very quickly uh,there is a cost involved it's pretty,cheap it's like six to seven dollars but,you need to get that set up asap,and then install the software on your,mac or your windows machine,and it's very very simple once it's,installed,you are going to see,a little expressvpn window and it's,going to allow you to connect to a,different or any server that they've got,available over in the states so once,you've got that set up super super,simple i was actually impressed with how,simple it is there's no around,with your routers or any of that stuff,it's literally once you've got it,installed you're good to go you just,choose your server you connect to it and,then you can go and surf the web you may,even get a bigger netflix catalog,i don't spend much time there,unfortunately i really want to see,yellowstone,and then the next thing you're going to,need because you're going to need to,verify your account on tiktok you're,going to need to get a cloud-based phone,app and the one that i've used is air,cool they're absolutely fantastic it's a,very very clean platform i love clean i,love aesthetic these guys do it so go to,storehacks.com forward slash air call,and get your number there,that,is the bones of how we get started so,once we're in air core we need to create,a classic number the country we want is,obviously the united states,down here,select type just local,and i chose new jersey,whichever,name your number let's go tick tock,and go create number,six dollars per month for the number,after you sign up what looks at that,sweet there we have it so once you've,got this number you're going to have to,add yourself to it and you come over,here and you click add a user and select,yourself in that top one once you've,done that we need to go and get logged,in on our,computer,okay tiktok done,so once you've got your phone number we,need to come back over to sign up for,tick tock so we're gonna put in here and,move that one,send code,and now we wait for the code to come,through,messages there we go,make a tick tock,sign up,and there we go we've got a us-based,advertising platform on tick-tock so we,need to go through and fill in all our,details,e-commerce am i selling,jewelry,american new york right right,click here register,fantastic look at it chrysler,put your website in,sweet,entry billing address,you don't have one get a virtual address,and once you fill it all in go next,go custom mode,for your ads manager you don't want,guided you want to be able to do,everything,so quickly do a crash course in how to,set up your ads make sure you give it a,name and convention it's the first one,and we're not doing a split test and,we're not doing a cbo which is a,campaign budget optimization go continue,no limit on your budget,
After seeing the second section, I believe you have a general understanding of tiktok ads audience
Continue the next third section about tiktok ads audience
How To Target The Right Audience On TikTok Ads In 2022 (Huge Secret Revealed)
How To Target The Right Audience On TikTok Ads In 2022 (Huge Secret Revealed)
hey this is archie and today we're going,to talk about with how to target the,right audience on a tick tock so if,you've been using interest and you've,been testing tons and tons of,look-alikes but none of them really,worked then this video is something that,you really have to pay attention to so,first we have to understand that,targeting is extremely important because,yeah you could have very very good at,creatives but if you're showing those,ads to an audience that is not that,interested in that case definitely your,to acquire the customer is going to be,much higher but what we want to do what,we're striving for all the time as a,business owner or as an advertiser is to,lower those costs and to increase the,votes return on expense so first let's,kind of compare the targeting algorithms,on facebook and on tick tock to,understand better whatever similarities,and what of uh kind of differences,because if you're coming from facebook,and you want to start running ads on,tick tock and it's your first campaign,but in that case you have to be aware of,that some things you want to approach is,going to be differently on this platform,now in terms of the similarities i,noticed that very very frequently and,this is generally speaking of uh,interest based audiences and the broad,audiences with no interest they,outperform all the other audiences such,as custom audiences or look-alikes but,like i said this is something more,general there are some exceptions like,in any kind of scenarios if your,business is based somewhere in asia and,most of your customers are let's say,they're using android then in the case,look-alike based on one percent of your,customers might work extremely well,because the platform has lots of data,about your customers so this is pretty,much very tailored to every single,business because every brand is,different out there even it can be in,the same industry that's why you have to,look at your brand and test those,audiences but i will give you specific,recommendations on which audience you,kind of have to start off because,generally speaking they are working the,best now in terms of the differences i,think that facebook and algorithms they,are smarter than the tick tock add,algorithms that's why you could see in,the beginning you could start broad,audience with a brand new ad account on,facebook and get extremely good results,on the other hand with tick tock you,want to still season that pixel you want,to spend a couple of thousands and a,couple tens of thousands of dollars on,this platform before you go abroad so,first i will start off with some,interest based audiences on tick tock,now let's hop into the tick tock ads,manager and see which audiences they,have because there are multiple options,there are four options that you could,use for targeting your customer on tick,tock and let's break them down and,understand which one actually resonates,much more with your brand so when you go,to the tick tock as manager and you go,to the ad group level which is similar,to the asset level on facebook then,first thing first we will see,the custom audiences now this is,something that we will not talk at this,video we'll talk more about the,prospecting audiences which kind of,customers are going to convert best in,terms of cold audiences so,first thing that we have to,tackle is demographics so when it comes,to a location do not over complicate it,just go ahead and use the country that,your target market is if you are selling,your products in the united states use,united states if you are selling,products in europe just add the,countries that you are want to target,that is as simple as it is however if,your business is based in europe and you,want to target the people who live in,the united states you can't do that at,this moment when i'm recording this,video maybe in the future this is going,to be updated but like right now you,have to be aware of that one thing that,you could do to overcome this problem is,to have a person who is based in the,united states and,let him or her run ads from like where,they are based if you give them access,to your ad account and they're based in,the united states then they will be able,to,target the united states in my case i am,based in europe in romania and as you,can see i can target united states,because this is uh one of my client at,accounts now the next thing that we have,to tackle is the gender this is,something that again i do not want you,to overcomplicate it if your main,audience is male 80 90 of your audience,your customers are male go ahead and use,mail if on the other hand you have,very kind of even or close to even in,terms of your customer base than just to,use all genders now let's talk about the,age range so something that i noticed is,working much better is using audiences,between 18 all the way down until 55,plus and yes even if you know that your,main audience is let's say from 18 till,34 then i still recommend using much,broader age range limits because if,
After seeing the third section, I believe you have a general understanding of tiktok ads audience
Continue the next fourth section about tiktok ads audience
TikTok Ads Targeting Options [How To Find Your Target Market]
TikTok Ads Targeting Options [How To Find Your Target Market]
how's it going everybody corbin here,from zoco marketing in today's video we,are going over tick-tock targeting,options all the options that you have,inside of tick tock there are some,really unique options inside of here so,we're going to be taking a deep dive and,on how to use all of them so let's jump,right in so the first thing you will,need is obviously a tick tock's ad,manager,and all the targeting inside of tick,tock happens inside of the ad group,level so you'll need to go and create a,campaign and come into the as ad group,level for the purpose of this tutorial,tutorial i will just be focusing on the,targeting options i'm not going to go,through the other settings inside the,campaign options if you wanted a full,tutorial on how to set up a tick tock um,campaign you can check out this video up,above but for this one we're going to be,taking a very deep dive into the,targeting option so the first thing we,have here is our ad group name which i,uh named targeting options uh in,preparation for this video and with the,prototype we're gonna have website and,then here's where we get to our first,targeting option which is placements,you'll notice that the default option is,automatic placements which means you'll,show on all of the different placements,that ticktock deems worthy for your ads,that if but you also have this option,here for select payments you can choose,to show on tick tock or any of these,other two,places as well just keep in mind that,not all of these networks are available,in every single country so if you are,wanting to target a multitude of,countries a multitude multiple countries,make sure that you go through and check,which placements have have targeting for,specific countries i know that some,places in europe don't i don't have some,of these placements so just keep that in,mind you know if you wanted to just only,show on tick tock you come through and,obviously just uh click on those but for,now we're going to stick with the,automatic placements now i also do want,to call your attention as we go in,through this video you'll notice all,over here that very similar to facebook,is tiktaka's does give you kind of a,broad or a gauge to let you know how,broad your audience is or how specific,or how narrow and it also gives you this,targeting summary as i move my head out,of the way here and i'm still going to,be in the way and it gives you the,location and some other options inside,of there so pay attention to that as,you're going through the targeting,options because it will give you an idea,of how narrow or how broad your audience,is currently is and this will change as,we go through and edit the audiences as,well just something i want to point out,to you as we're going through this,so when you are creating tic toc ads i,do recommend keeping user comments,available uh you want your ads to be as,native looking to the platform like an,organic posting as possible and if you,don't allow people to comment on your,ads then,it's just kind of a red flag right users,kind of notice those things and they,think hey why isn't why in their,comments below so make sure you allow,comments video downloads so there's that,next now we get to what this video is,actually about which is the targeting,now inside of the targeting you have,audience targeting you have demographic,targeting you have interest and behavior,targeting and you have device targeting,we're gonna go through all of the,options here and talk about how you can,utilize some of them,as well so we're gonna start first with,the audience targeting now the audience,targeting if you come from a facebook or,linkedin has this as well this is where,you can create custom audiences or look,like audiences and how you do that is,you come in here and you can click down,and you'll notice that i don't have any,populated currently in this because just,because this is a demo account we're,going to come in here to create new,and it's going to take us to our,audience manager once again very similar,to facebook and right here is the in,this drop down is where you can create a,custom audience or a look like audience,so we're going to go through like we're,creating a custom audience here we're,going to click this down and you'll,notice that there are five different,options inside of here you can upload a,customer file and target current,customers so you wanted to you had an,ecommerce store and you wanted to upsell,those customers you could upload that,list here you could run an engagement,campaign people who saw or clicked on or,engaged on any of your content on tiktok,so say somebody watched your video 75,through you could then remarket to those,people you could create an app activity,this is of course for those who of you,who own apps and want to run advertising,for apps and then we have website,traffic this is if you have the tick,tock pixel installed on your website and,that is cooking people and then you can,go and run remarketing campaigns them if,you want to le
After seeing the fourth section, I believe you have a general understanding of tiktok ads audience
Continue the next fifth section about tiktok ads audience
How To Get US TikTok Ad Account - Target Any Location In the World
How To Get US TikTok Ad Account - Target Any Location In the World
what's up guys welcome to another video,in this video i'm going to share with,you how you can create tick-tock ads for,any country in the world so if you are,based in europe and you want to start,advertising on tech talk to people in,the us i'm going to show you exactly how,to get account and surprisingly enough,you do not even need,u.s phone number like more most gurus,tell you to actually get that done on,the other hand if you are based in the,us and you want to start advertising to,uk australia new zealand or wherever,else that video is going to help you get,the accounts you need to do that stay,tuned,welcome back guys welcome to the channel,if you're new here my name is jacob,wikowski and in this channel i document,my journey of starting new dropshipping,stores basically to see if dropshipping,is still alive in 20 and 22. so on the,beginning of this year i decided to,devote most of my time and most of my,money into creating new stores to see,again if it's possible to make money,with drop shipping and to be honest with,you for the first seven months of my,journey i didn't win anything i've lost,over 18 000,probably tested 20 25 different products,nothing worked for me until about four,weeks ago i found first true winning,product that actually brings me,consistent profit and right now i'm,averaging between two to even 500 profit,every single day so this changed a lot,for me now i'm in the phase where i'm,transitioning or scaling,and not only running ads to us-based,customers but now i moved a couple days,ago to uk as well which is doing great,for me but this basically begs the,question,how did i create multiple different,accounts to be able to target multiple,different countries with tiktok because,as you know tick tock only allows you to,target the countries where you are based,or the surrounding countries if you like,however if you're based in europe you,will not be able,by the default to target us-based,customers and vice versa so in this,video i'm going to share with you,exactly how i was able to create,my first us-based account now it's worth,to mention that my very first us-based,account,i didn't create it myself i've actually,paid 50 for it on app work i found one,person who were was basically creating,those accounts and after he created that,account he didn't even needed my,telephone number or he didn't need us,telephone number for to create my,account so,that was pretty interesting to me,because most of gurus on youtube tell,you that you need to have us-based,telephone number and all those different,things to be able to create your account,all i needed to do is to have a vpn and,change my ip to us,and then,basically,go ahead with an email i had and i used,my uk uh telephone number and that,seemed to do the trick so,we're in my computer right now like i,said all you need is vpn and email,address that have not been used with,tiktok yet so,when it comes to vpn i'm using nordvpn,and fun fact you only need it when,creating an account now,after i create the account i've never,used this vpn to login into my account i,logged in from my normal usual,ip address from my internet provider and,i never had any issues so,even if you have to buy a paid version,of nordvpn i think it will cost you,under 10 dollars per month and you only,really need it once you don't need to,keep this subscription to keep logging,into your account so that's what i did,vpn is nord,vpn i'm connected to united states right,now so go ahead and create a new account,so what you need to do is to go to,ticktalk.com forward slash business it,will redirect you to us,page,but you have to have vpn,active and then basically click click on,create new account so this will take you,to a form that you need to fill out with,your details,and again make sure that you have an,email address that have not been used,with tick tock yet,okay so we're on the sign up page so,what you need to do is to just use your,email 123,gmail.com and then from here obviously,choose your password,and then click on send code and this,will send a verification code to this,email address that you have provided so,let's see,all right there's one more step the,verification to see if you're not a,robot,and that's it so let's go ahead,move on to my email and see if we will,received,email from tiktok there it is,go back here,paste,agree to their terms and conditions and,sign up,okay so us is where we want to target,the country that we want to target,industry obviously e-commerce you can,choose any sub-category in here i think,because you will be testing multiple,products anyway so,choose anything business name if you,don't have a business and then i,probably assume that you would be using,your own name,uh right here,okay time zone and telephone number now,i personally left it as a us plus one,code um just to not give tick tock any,i don't know doubt that i'm based in the,uk and then what i did is i simply put,in my,normal uk telephone number here,three oh,there you go and i left th
After seeing the fifth section, I believe you have a general understanding of tiktok ads audience
Continue the next sixth section about tiktok ads audience
How to Create Tik Tok Ads Lookalike Audiences + Testing Strategy
How to Create Tik Tok Ads Lookalike Audiences + Testing Strategy
what's going on guys team ruff here back,with another video in this video we are,going to create tick tock ads,look-alikes plus i'm going to show you,my full strategy when i'm launching and,when i'm testing these look-alike,audiences using tick-tock ads and inside,the tick tock ads manager welcome if,you're new make sure to hit that like,button subscribe to the channel to get,more tick tock ads news info and pretty,much everything in the e-commerce space,we also go over a bunch of mindset,mindset stuff on this channel so if,you're into any of those things make,sure to like and subscribe,and let's not mess around at all and,just show you right away how to create,these tick tock ads lookalikes straight,off the bat so we're gonna hop in my,screen here you see we have our tick,tock ads manager and this is the,dashboard right this is where you should,be if you're following along with this,video or if you're taking notes so we're,going to be on the dashboard here and,we're going to go ahead and click on,assets inside your tick tock ads manager,scroll down to audiences go ahead you're,going to click on audiences and it,should load up for us to the audience,section of the ads manager so once,you're in here there pretty much should,be nothing available yet but what we,want to do is we want to create an,audience so the first audience that we,can create,when we're you know making these look,like audiences is the first thing we,need to do is create a custom audience,before we create a look-alike audience,why because the look-alike audience is,is based off the custom audience's data,and to create these custom audiences and,have them populate you need at least a,thousand events per,um per page event right so if you need a,thousand added cards to build an add to,cart custom audience you need a thousand,purchases to create a purchase,custom audience and it goes,you know throughout the funnel like that,and the easiest one of course to do is,video views or page views right away so,i'm going to go ahead and click on,actually before we even go into this,right there's different options you can,do there's a customer file that you can,upload which we can click on and i found,this very actually confusing compared to,other platforms like facebook or,instagram where you could just upload,your email list or any other customer,files but right now,it seems that this type of,format is extremely difficult to acquire,or even to format i've tried tons of,times but i have no luck with,uploading any audiences to tic doc,if you you know if you have an option or,know about that drop it in the comments,below and see how you know others can,help from that information but that's,anyway that's one part of it but the,next part is engagement and website,traffic so engagement it's going to be,people right who've clicked your ad,who've watched your ad who've viewed,your ad,in the past seven days we can pick 14,days 30 days all the way to 180 days,the next feature that they have when,creating these custom audiences is,website traffic so website traffic right,page view,user registration product details page,view add to cart place an order complete,payment it's the same thing past seven,days 14 days we go all the way to 180,days,and basically that's,most of as well and they have a couple,lead gen options you can do but right to,create your very first custom audience,we are going to do engagement because,that's the easiest one,because a lot of your events are,probably already populated with that so,the first thing we want to do is mainly,when i make these custom audiences to,look like,lookalikes i'll do,the past 30 days so for this case we'll,have clique in the past 30 days,and you can choose your ad groups,like specifically you can make,lookalikes or custom audiences based off,of unique ad groups but mainly if i'm,running the same product,i'm going to be doing all the ad groups,if you're split testing on like a,general store we have a bunch of,products make sure to weed out those ad,groups so it's by product otherwise,you're completely fine if you're running,your brand just do all ad groups,so you can you're going to go ahead here,and i usually just call this,click,30 days i'll name it like that,and then make sure you have auto refresh,on that's going to be key so make sure,this is good and we can go ahead and,confirm the past 30 days click,and it's going to load up here for us,it probably won't populate right right,away it's going to take a bit so as you,can see it's processing the data,but let's see if he even lets us create,a lookalike based off this so,not yet we're not able to create a look,like just yet until it populates some,other audiences as this populates is,we're going to go ahead and click on,engagement as well,and i really like this audience of video,view a hundred percent,uh video views that's a pretty high uh,you know person that really that is,engaged in our ads and they're probably,looking to buy the product a bit more so,this data is n
After seeing the sixth section, I believe you have a general understanding of tiktok ads audience
Continue the next seventh section about tiktok ads audience
good day guys it's slack here and in,this video i'll be going over the exact,step-by-step process on how to set up,your custom audiences as well as,look-alike audiences on tick-tock ads to,scale your e-commerce stores to over,five thousand dollars per day in this,tutorial video i'll be taking you from,the start to the end on how to set up,your highly profitable campaigns that,have generated my very own store with,their forex roast i would also highly,recommend you to check out my video on,how to set up your tech talk ads as a,complete beginner if you haven't already,by the end of this video you'll know,exactly how to create these highly,profitable look-alike campaigns on this,brand new ads platform all i ask of you,is to hit the like button for the,youtube algorithm and make sure to hit,the subscribe button if you're,interested in learning more about,entrepreneurship personal finance and,investing now let's get into the value,perfect so as you guys can see now we're,currently on the home page for tick tock,ads this is basically where you go ahead,and login into your account um just a,quick disclaimer this tutorial is only,for the people who've gone ahead and ran,tick tock ads in the past as we go over,how to create look-alike audiences and,custom audiences on tick-tock ads which,require data which has been collected,onto your shopify website using the,tick-tock pixel so if your pixel has,already received all the different kinds,of events such as 100 purchases 5 000,page views then only i would recommend,you guys to actually run these,profitable campaigns i have a separate,video on how to actually create tick,tock ads as a complete beginner from,step a to z i'll leave it on the i,button above so that you can click on it,and first watch that continue watching,this video so so now i'll show you some,great results you know this exact,campaign and ad strategy has gotten me,so from 4th of may 15th of june my one,of my testing stored over 10 000 dollars,in sales in just over a month and the,tick tock ad spent was eighteen hundred,and twelve australian dollars so as you,can see us dollars is around ten,thousand and i'll actually show you guys,you know that proof that i actually ran,these tick tock ads so let's take a look,at this date from 4th of may till 15th,of june the total ad spent was it was 1,888 australian dollars i unfortunately,can't show you guys with my shopify,dashboard that's why i'm using the,screenshot which i use in my tic toc ass,tutorial as well as i went ahead and,shut down that shopify store because of,some logistical issues i was having with,that specific product i'll actually be,going ahead and creating a case study,just for this specific product where i,might actually release what this product,was which got me these ten thousand,dollars in just a month if you guys want,to know what that product was and and if,you guys want to watch that case study,make sure to hit that like button as,soon as i get over 100 likes on this,specific video i'll actually release,that case study now let's get straight,into actually creating these campaigns,first thing you guys need to do is,actually go on to your tick tock ads,dashboard as you can see this is a live,campaign which i only started running,five days ago using my exact tick tock,ad strategy and i've gotten over 12,conversions around thousand usds and we,have only spent around 282 on this gold,campaign so this is quite profitable,even for a cold campaign with you know,broad targeting so for the purpose of,this tutorial and for this video i'm,going to be using this specific tik tok,pixel to create my look like audiences,and to create a profitable campaigns so,the first thing we need to do is,actually click on assets go into events,this is basically you know where we,actually see how many events your,shopify your ticket pixel has actually,recorded onto your shopify store so,so go on to website pixel and manage,so as you can see over the last six days,my pixel has received 2710 events you,can actually click on the pixel to you,know you know bring out all the events,you have received so as you can see we,have gotten,17 complete payments we've gotten you,know,we've got an 855 view contents we've got,you know 136 add to cards and over 1000,page views so guys as a rule of thumb i,would recommend you guys to have at,least 100 complete payments have at,least 3 000 you know view content at,least 300 add to cards and at least 5,000 page views to actually start running,these like campaigns the reason behind,that is because you need to have your,pixel warmed up and it needs to have,enough data and information to create,those look like audiences off you can,try running on low events only problem,would that be your local like audiences,might not be the effective and those,powerful so i would tell you guys to,actually spend some money on cold,targeting get your events up get your,pixel warmed up and then start running,these campaigns now we'll actually go,and start cre
Congratulation! You bave finally finished reading tiktok ads audience and believe you bave enougb understending tiktok ads audience
No difficulty
