This Strategy is Giving me $1 CPM's Using TIk Tok Ads (TRY NOW)
in this video i'm gonna break down,exactly how i'm getting one dollar cpms,on tick tock ads with shopify drop,shipping if you're new to this channel,we talk about of course tick tock ads,e-commerce drop shipping pretty much how,to make money online and use tick tock,ads for your business so if that's,something that you're interested in make,sure you hit the like button and,subscribe to the channel we also have a,ton of free training link below and a,brand new ad spy tool that should be,releasing within the next coming weeks,called spy talk it's how i found all my,winning products you can check that out,and be one of the first 100 people to,get access and a discount but let's get,straight into the video guys right,and you should be able to see my screen,here on this is a brand new ad account,uh we just spun this store up a few days,ago,and i'm gonna show you guys what i'm,doing inside my ad account to get these,really good results now be aware this is,all complete payment so that's what i'm,optimizing for and this is all in inside,one campaign to begin,and it's a brand new product right brand,new product brand new store and a lot of,the metrics actually are being tracked,as well for some reason on certain ad,accounts the tick tock pixel works and,on other accounts it's just terrible so,this one is under reporting heavily uh,don't worry i'm going to show you guys,the profits in it you know towards the,middle of the video if you can you know,let your squirrel brain go for a second,and actually hone in and lock in what,i'm about to tell you uh you'll be able,to understand and and use this for your,store so,yeah what we do is i'm a huge fan a huge,fan of cost caps now cost caps is a type,of bidding strategy on your tick tock,ads there's you know right now there's,cost caps,lowest cost and value optimization those,are three things that you can use inside,your tic toc ads manager at the moment,uh if you want to see a value,optimization strategy hit the like on,the video or comment below and if you,want to value one as well i'll make it,i'mma start making more videos like this,almost like live audits if you guys are,interested i'll show some love on this,video but basically we have a ton of aco,ad groups which is automated creative,optimization,with us as the location,broad as the targeting so broad,completely broad no targeting at all,nothing,ages 18 to 55 plus male and female and,like i said with that acl,what we like to do is we like to have,the budget super high so a 200 daily,starting budget for our acos and then,the bid i'm not going to really show you,the bid right here because it's a part,of what we're doing right now but just,know it's a bidding it's cost capper,using cost cap bidding with different uh,you know decimals at the ending so say,if you have a cost cap of,19,and 42 cents okay or 19.50 you can do,that so different types of bids that,we're going to be using,and i'm going to show you guys right now,kind of how we're getting these results,so you can see here 10 cent cpcs 82 cent,cpms,versus this is with a uh,the lowest cost ad group so this is the,lowest cost as optimization,21,you know 21 cents cbc and a 2 cpm,that's pretty much basing off of you,know lowest cost versus a cost cap here,and you can see this has eight,conversions and i said this before the,the uh the tracking is terrible on it,but basically the strategy is this,you scale through,big caps at different bids and you,duplicate those bids,so say if we have you see a ton of these,are the same ad groups but with,different creatives and different bids,so if we have this ad group right here,us broad 18 18 and 55 plus female aco,with,our you know date 7 14 22 these are,brand new ads at launch today and what's,different between about this campaign,and let's say you know this one right,here the 712 ads is it's a whole brand,new aco and what do i mean by this so,usually inside these acos will have,three to five,different you know ad creatives and,three,ad copies right three ad text now,on this day we have totally separate,creatives so three to five brand new,creatives in this aco,on the 712 right two days ago when i,launched this and then the 714 one,has totally different ad creatives but,with the same you know ad copies,so that's how you're going to be able to,scale so you basically for example if,this,campaign right here,was doing super well the 712 at a 17 bit,what we would do is obviously we want to,duplicate that,and you know keep raising the budget,that's something that we can do or we,can have more creatives so what i do is,i scale through creatives i'll duplicate,that same bid that 17 bid,with,brand new creatives and a brand new aco,campaign so i'll have you know new,creatives chopped up by a team,or i'll shoot them myself right you can,literally use your phone right here this,thing in your in my hand and iphone if,you have an android like i said i always,feel sorry for you because it's harder,to shoot content but you use your iphone,and
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How To Fix TikTok Ads High CPM Issue ($1 CPM HACK!!!)
How To Fix TikTok Ads High CPM Issue ($1 CPM HACK!!!)
do you feel like you're getting screwed,over by high cpms on your tick tock ads,well this video will teach you how to go,from this 20 cpms to this as low as 2,cpms,what's going on guys welcome to my first,video on this channel and the reason why,i'm making this topic my first video is,because i see a lot of people,complaining about having high cpms on,discord channels and twitter so i want,to make this video to teach people how i,solved the high cpm issues as you could,see on this ad account i spent six,thousand four hundred dollars and my cpm,is,2.76 and my average cost per click is 25,cents and this is only targeting us,traffic i know seems crazy but you'll,see exactly how i did it because just,like you i used to have 20 30 40 cpms,until i did this so here's a full guide,on how to fix your high cpms i posted it,on my free discord channel the link is,in the description i highly recommend,you join it if you want to see more,shopify drop shipping related content,just like this i'm going to go through,everything that i wrote down in here so,you could see exactly how to fix your,high cpms there's basically four steps,and i'm gonna go through them one by one,now before i deeply get into the four,steps i want to quickly conclude why i,think you're getting high cpms now if,you're getting high cpms no matter what,you do even if you're testing new,creatives editing the video so they look,unique uh setting up cbo and,strategies that was taught popularly by,soldier or even changing your product,itself and you're still getting high,cpms no matter what then chances are,it's just a bad tick tock ad account,think of it as having hiv or aids on,your tick tock ad account i'm serious,it's ridiculous now the reason why this,happens is because tik tok ad accounts,are very sensitive once you screw,something up like stealing a creative or,getting alerts for breaking the rules or,using a domain name that's blacklisted,then you're gonna get punished with high,cpms and the only way you could fix this,is by creating a new ad account but,that's not the only thing you have to do,there's a total of four steps and i'm,gonna get into them right now now for,step one you gotta throw up your current,tick tock ad account in the trash,because chances are the high cpms are,being caused by a bad tick tock ad,account,now i know it sucks because you spent a,lot of time and money to build your,pixel data but trust me it ain't worth,it to deal with these high cpms just,start fresh and don't worry about using,a different ip address or a different,payment method that doesn't matter trust,me i've made many tick tock ad accounts,using the same personal information and,nothing bad has really happened now for,step two you have to make either fresh,creatives or edit your current creatives,to make sure they're 100 unique in tick,tock's eyes tech talk doesn't like when,you use the same video in multiple ad,accounts because then they're gonna,detect it as stolen content and you're,gonna get punished with high cpm make,sure you have at least five unique,videos for this method and if you don't,want to create fresh content from,scratch then i'm gonna teach you how to,rip content safely without getting,detected so i went on tik tok and i,searched up hashtag amazon made me buy,it and i'm gonna try to rip this video,that i found right here and then i'm,gonna try to make it look unique so,tiktok doesn't detect it as me stealing,another person's video now i know it's,pretty unethical to do this and i don't,recommend it i always recommend making,your own fresh creatives but if you,can't afford to do that then this is,what you should do so we're gonna copy,this link right here and then go to,snaptic so you can download this video,without the tick tock watermark on the,video,and then once you do that you're gonna,upload the video on your google drive so,you could send it to your phone,now that i have the video on my phone,i'm gonna download a free app called,splice so that could edit my videos for,free once you download the app import,the video into splice and then start,editing this is exactly how i do it so,what you're gonna do on splice is first,add a filter on your video so select the,video and then tap filters and then,choose any filter that you like you,could also decrease the strength of the,filter so it's not super strong i like,to keep it below 10,sometimes i go up to like 15 so i could,show more and then after adding a filter,i would go to the end of the video or,something and trim out a few seconds,that are not important another thing you,could do is split the clips like this,and then rearrange them so let's say i,have two clips right here i could get,this clip and then move it back here so,the order is different this helps make,the video unique so that when you run,ads on them tick tock is going to think,it's a unique video,and another thing i like to do is also,make the audio unique so once you're,done editing this video you can actually,upload it into yo
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Your CPM Is Trash | TikTok Ads Rant
Your CPM Is Trash | TikTok Ads Rant
when i tell you guys i almost lost my, when this guy looked me,dead in the eyes and said what is going,on guys noah burr here back again with,another video and today i'm trying,something out that i haven't done in a,really really long time it's this old,concept that i used to do called no bs,shopify where i started getting really,really pissed off with all the things,that were happening in the industry and,i would kind of get on camera and kind,of share my opinion on the discussion,and kind of give my insight because,obviously i run a fairly large marketing,agency for a pretty long time so i would,consider myself one of the leaders in,this industry and i obviously talked to,a lot of other leaders in this industry,and there were certain things that,people would say or do or there would be,common misconceptions that i would kind,of hear about or see clients talking,about that just really really pissed me,off because i could tell that whoever,they got the advice from or wherever,they heard the misconception was just,complete and it really,motivated me to start making these kind,of rant style videos kind of explaining,you know what what the misconception is,why it's a misconception just kind of,having a discussion around a certain,topic and today's topic that we're going,to be talking about is cpm ctr and,essentially why they don't matter and,the reason i'm bringing this style of,video back is because with the new,development of tick tock ads i'm seeing,more and more misconceptions where i'm,not even super duper experienced with,tick tock ads like i am with facebook,ads but even where i'm at i can see that,there's so many you know misguided,people and people that have the wrong,you know mindsets around certain,subjects such as cpms and click-through,rates and you know all these different,metrics that don't really really matter,and if you're somebody who's actually,scaling stores and doing things at a,high level you know that it doesn't,matter so you probably don't have to,watch this video who i would recommend,watching this video is somebody who's,new to the industry or maybe you're just,new to tick tock ads in general and i,also know a lot of you watching this,video have this misconception and have,this problem where you think that cpms,matter when they really really don't and,in this video i'm going to be explaining,to you why they don't matter what you,should focus on instead and i promise,you by the end of this video you will,have a different mindset and you'll have,a mindset that is more geared towards,hitting your goals because i promise you,that your goal is probably not what you,think it is and we'll get into that in a,minute so the number one thing that i,want to say is cpms are not a,determining metric when it comes to,figuring out how good or bad your ad is,performing now i know i know that that's,very contradictory to what most people,will tell you and i will explain exactly,why that is and i will also explain,exactly why i personally say that cpms,and ctrs don't truly matter and it's not,you know it shouldn't be used as a,metric that tells you if a product is,good or not so like i said one of the,things that has motivated me to create,this video and actually talk about this,subject is i have been seeing an,incredibly increased amount of people in,my youtube comment section instagram dms,essentially asking me you know what,should my cpm be or i'm having this,issue where i'm getting 10 cpm or my,click-through rate is super low you know,just these totally irrelevant things,that obviously they think are very,relevant you know somehow if they get a,lower cpm all of a sudden all their,problems are going to go away and,they're going to start making a bunch of,money it doesn't really work like that,and i honestly haven't seen this in,years because this is something that,started happening like mid 2018 when i,first started really really seeing,success with facebook ads i started,realizing that you know cpms and all,this doesn't really matter yet,people were so concerned and so turned,over by this that i really had to adjust,my mindset to start focusing on what,truly mattered and just ignore the noise,and that's what cpms and ctrs truly are,in this industry it's just noise now,there are ways that you can actually,utilize it to see increased results,which we will talk about and address in,this video but i am addressing you guys,who think that cpms and ctrs should be a,determining factor of how good your ads,are performing because it's not i think,the number one reason most people think,that these metrics matter is because of,these i don't want to say fake gurus but,kind of just like leaders in the,industry that don't really know what,they're talking about or maybe they've,seen success a few times they don't,truly have something that's replicable,and this is the problem and especially,if they're selling a course or some sort,of mentorship along with it they have,high incentive to essentially teach you,that end
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$4,000+ spent & 0 Sales with TikTok Ads (DO THIS TO FIX RESULTS)
$4,000+ spent & 0 Sales with TikTok Ads (DO THIS TO FIX RESULTS)
we helped take one of our students,shopify stores from spending 4 000 and,getting no sales at all before working,with us to being able to literally hop,on two calls and average 15 sales a day,from their tick tock ads and they,literally changed everything and were,completely mind blown that even after,spending all that money and seeing no,results that there could be just a few,tweaks that are backed by data that have,allowed them to up their actual sales,volume and average 15 sales a day from,their tick tock ads and be profitable,and these are the formulas that allow us,to actually achieve results and we go,through the exact data driven strategies,on how to actually implement this so,that way you can actually see success as,well everything we do is based off data,and the last thing we want to do is put,in our own personal opinion because we,want to remove all emotions and only,focus on the analytics and insights that,tell the truth in fact we've been doing,this exact strategy and been reading and,analyzing analytics across hundreds of,ad accounts over the last seven years,and have generated over a billion,dollars in sales for our clients because,of this and in today's video we're gonna,look at a live example of one of our,students and actually break down how,they were actually spending four,thousand dollars and seeing no results,at all on tick tock and having been,frustrated to being able to actually,start working with us and seeing cells,literally within a few days of actually,trying out these actual strategies and,implementing the process so make sure,you like this video subscribe because it,really does help the algorithm and we do,try to put a lot of effort into these,videos so that way you can find value so,let's get into the actual live call,aaron,chase how are you hey how are you,i'm great i want to thank you man for,the first time i finally got some,traction uh behind my ads and got you to,thank for that so,boom it's all a work in progress,amazing i love it i love it i just,wanted to give you a,quick you know update on what's going on,and wonder what what are next steps,right,so i finally got this conversion ad,running and campaign running and it's,it's it's doing pretty good i mean,from where i came from to where i am now,it's like night and day,oh that's amazing,yeah cool all right so yeah let's take a,look yeah this is exciting,i would uh first step unrelated tick,tock ads,have you downloaded zoom,i do i have of course i do,it's so weird because i feel like it i,think it's pulling into your browser,all right um yeah that'd be good because,the quality like drops it by like four,or five times the amount it's kind of,weird all right so these are complete,payments,yes,all right it's really blurry on my end,um,i can't even see these numbers are you,able to zoom in a little bit,okay yeah that's a little bit better,they're starting to come through oh wow,okay yeah cool great yeah you're,definitely getting sales yeah greatness,awesome yeah huge progress i mean you,were spending a ton and getting nowhere,for a while you have no idea man i was,hearing it from the higher ups that they,were about to pull the plug on me but uh,um,i'm back in the game,but my really my question is is,you know my my cpa is high right because,i'm spending you know i'm spending some,some cash to get get these acquisitions,sure sure,let's backtrack so what changed between,the settings that we were going over and,like now with the new launch so um you,know i ran the add to cart campaign,which i think helped the algorithm,figure out who who my people are right,okay,um good but even that initially wasn't,spending so you had me staircase some of,the spend which worked um and then i,switched over to a this conversion,campaign,um and,spent you know i spent some money for a,budget for each of those ad groups um,but it worked so,that's awesome and and really cool but,we know what point do i start scaling,down or do i say hey screw let's go the,other direction and scale up,okay got it and what about the audiences,were you always targeting female,yeah i mean so i i've played around with,uh female and male but you know the,brand sku is female that's just the,nature of it which is fine um but i,would be willing to test um,males as well you know i have some,creative that sort of tries to speak to,to the male consumer,but in terms of putting money behind it,i just quite haven't done it yet,okay and are all these have the same,creative,no,really yeah i've got listen i got,different i got plenty i got plenty oh,okay interesting let's see here and so,what i noticed for example this ad um,where it's just let's make a sparkling,mint lemonade very simple um,i i had some old creative of similar,that i took and repurposed,so it makes for the perfect addition to,any drink or mocktail enjoy,i mean just simple simple stuff and it,works very simple yeah,so this one's getting a high cost per,click low lower cpm,these face value metrics are very,average if you
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This Tiktok Ad Hack Made Me $515,548 In 30 Days!
This Tiktok Ad Hack Made Me $515,548 In 30 Days!
hey guys it's youtube jamaal and today,i'm going to share something very very,important about tick-tock ads and i'm,going to show you the last 30 days we've,been able to generate this client over,um you know,over 518 000 but however,before he came to us so let me show you,like the results before he came to us in,august like 31 he was running uh the ads,severely from facebook and after his,facebook ads content he literally came,to us and you know the results here,we're gonna you know see is ninety,percent from tick tock and 10 from,facebook so it's because we have you,know basic foundations and advanced,formulas to actually drive those,consistent results but i'm going to show,you guys and provide you value to,actually how you can get those certain,results now the reason why we've been,able to generate awesome results for our,clients it's because um we have a,specific formula that we go in inside of,gmail talk and it's um as i also share,you know,you know every video this basic formula,has generated over a million dollars for,all of our clients well over you know,seven figures for our clients and this,is just half of the equation that we're,going inside of your mouth or to talk at,um coaching agency where we literally,coach you how to you know hold your hand,and spill past six or seven figures and,actually show you what's,working on tick tock and how you can go,viral tick-tock and so i want to show,you how you know guys um you know how,you can produce those results so,essentially how we generate those,results is actually make content that,resonates with the audience and so if,you're in the parent niche i'm going to,show you some ad examples and um you,have to make queries that really,resonate with the audience and don't,make them look like ads because if they,did look like an ads what would happen,to your cdcs um sorry cpm's a cost per,click and your everything's going to be,you know high priced because you're not,reaching the right audience forget about,ios 14 because is14 does not correlate,with tick tock because tic tac has a,different algorithm but if you shoot,content that does not look like an ad,i'm going to show you some examples this,is the results you can see inside of the,ads manager once you start applying the,formula i'm going to show you,essentially video um so you know with,this client we've,uh for example they will spend a 1.7 k,in broadband 7.6 k with a 4.48 broad i'm,going to show you the cpcs cpc the value,0.097 cpm about 1.54 um impression cost,you know ctr 1.7 we're always aiming for,uh you know above 1.5 ctr which is very,good and once you start applying you,know the formula i'm going to show you,guys,um you know in this video um we're going,to see some awesome little awesome,results and actually and increasing row,as in your um because the roast is you,know held by a different metrics and you,know one of the biggest metrics are the,cpms and the cost per click and class,and,you're going to see once you you know,apply the trick i'm going to tell you,today that those you know metrics will,actually decrease in price which will,eventually make a row as higher so i'm,going to show you examples and i'm going,to show you the difference between,examples so we're going to go to the top,creative center and the way you can,access this is at tiktok.com i'm going,to show you three i'm going to show you,three examples from the same niche and,i'm going to tell you which one will,convert 100 times better,by experience so,i'm going to go and choose a pearl for,example i'm going to select all,so essentially in this video it's it,doesn't fit what we teach in jamal talk,and i'm gonna suspect from this video,and ultimately from you know the the,likes and the comments and everything,this is it is not a high converting ad,because it's high in fashion and,essentially it doesn't you know share,what we teach inside of your mouth um,tick tock adds creative folder where,literally actually we take you through,how to create viral tic tac ad and scale,loop past six to seven figures and it,really doesn't um you know follow the,you know exact foundation in this one l,and also and what we teach also inside,of jamal talk the basic foundation how,to scale with ads that really resonate,with the audience and essentially i'm,going to show you another example which,is kind of a more high converting and,you're going to notice a difference so,in this example and i'm going to show,you just a similar snippet from the,perfectly the ad that we would actually,go in kind of all in and this is,and so this video started with the hook,okay so he they hooked the audience in,the first three seconds i'm throwing the,soda on the t-shirt and you know the,audience can stay for longer and if you,can you know go to that video um and not,we're not gonna watch it all but you're,gonna see the engagement is very much,hard the number of shares is much higher,and you're gonna see that the ctr has,been increased by the end for um this,means that the au
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How to Get $1 CPA's Using Tiktok Ads
How to Get $1 CPA's Using Tiktok Ads
hello hello and welcome into the one,dollar structure setup this is,basically how I was able to get all of,those one dollar CPAs that I was showing,on my story this structure is basically,the hive mind of the surf scaling,strategy the bump method the bully,method and my independent scaling,strategy,um specifically using cost caps so it's,kind of like the best current marketing,strategy out there at the moment that I,would use to scale a winner so you don't,do this for testing this is if your,product is doing well you would,structure and set up multiple campaigns,like this and then just adjust the,budget so it's very similar in the sense,of the bump method where you actually,have to sit there at the time that you,would like to run it and then you are,surf scaling the budget up so you're,actively bumping that budget,continuously and it'll make sense here,in one second just hang with me okay so,obviously here we go we have have bump,one two three four five accelerated bump,one two three four five what can that,mean obviously it is for Accelerated,budget okay so within the actual 10 ad,groups we have 10 ad groups running all,of them have a budget of fifty dollars,which means we're gonna be spending 500,but it doesn't so the algorithm thinks,that we're gonna be spending 500 so that,we have the capacity to if these budgets,exhaust but obviously on the campaign,level it's capped to fifty dollars so,why would we do that well it's because,we want to only spend the least amount,that we have to in order to get it to,the point where it's actually going to,be making this money so that's why I say,this isn't for testing this is if you,have an existing winner because you have,to burn through 50 bucks okay so you got,to burn through 50 bucks but I promise,you if you if you do the math at scale,that fifty dollars is nothing in,contrast two what you're going to be,saving when these perform well okay so a,little bit of an update,The Tick Tock bidding structure seems to,be working the best for me as opposed to,the lowest cost lowest cost typically,will outperform at high budget abos High,budget cbos but for me with abos and,with testing like this and just,basically utilizing the strategy that,I'm going to show you I always do cost,cap and as you guys know my famous 33 or,77 so I'm scaling this up by about two,to three dollars every single time the,highest being 34 the lowest being 21. I,recommend you guys follow this schedule,first and foremost,um not schedule sorry follow this bid,all the way up and then you can bump it,if it's not spending for your ad account,your product or your Lander like I said,before I don't know what product you're,running I don't know what your Lander,looks like so when this works for me,this is my tool This Is My Method that's,all I'm giving you guys right now okay,so if it doesn't work for you guys or,it's not performing right probably,switch up that product that's why I say,this isn't for testing this is for,products or businesses that are doing,well on tick tock right now this is just,a little cheeky method that you could,bump in and make you some Bookoo bucks,with so accelerated bump number one,same exact structure as all of the other,bumps basically if you guys don't know,how to do this when you create the one,ad group you duplicate it nine times you,just select it'll give you the option to,clone it you clone it nine times then,you physically go in and click on each,one of these and the ad and the content,that you guys are going to see is an,actual ads that I'm running I just had,to propagate it for the video there but,let me show you guys here I'm running an,ACO campaign okay,automatic automated creative,optimization so it's always ACL because,I want to feed that algorithm as much,content as possible and you'll,understand why when I show you guys the,method here automatic targeting this,varies okay so I personally am using,automatic targeting right now because I,feel like The Tick Tock algorithm is,really really capable of finding those,audience members or viewers rather,audience members where the are we,on stage uh finding the viewers who are,going to be purchasing the products,finally finally finally we have an,algorithm that's actually optimizing for,people that purchase and it's not just,blindly sending out content to people,that you know in the learning phase are,just going to click on the ad and then,nothing happens so,United States only the elite budget 50,here is my day partying so I'm day,parting I start my ad at 12 o'clock okay,so boom right Splat right in the middle,of the day and then it extends to about,1am Friday it goes to two Sunday it goes,to two as well and then on Monday we,start back at 12 o'clock okay so why do,we want this to basically exhaust from,12 o'clock to one o'clock the full fifty,dollars well our point is we want it to,spend basically as quickly as possible,so that's why this is accelerated so,this is going to spend as quickly as,possible but at 12 o'clock that's
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Tik Tok Ads Value Optimization Strategy (NEW 2022)
Tik Tok Ads Value Optimization Strategy (NEW 2022)
yo what's going on guys team irf here in,this video we're gonna be breaking down,my tick tock ads value optimization,strategy if you're new to this channel,of course we talk about tick tock ads,drop shipping ecommerce how to make,money online pretty much everything of,that nature so if that's something that,you're interested in make sure you hit,the like button subscribe to the channel,and you know it really does show me that,you guys enjoy these videos and i,continue to make them also we have a ton,of free training below and spy talk the,number one tick tock ad spy tool on how,i find these winning products that i,scale on tick tock it's also linked,below you can get beta access and be,grandfathered in at that discounted,price as it releases and as the software,grows but let's get straight into the,video here,and i'm going to show you guys my exact,strategy kind of what i'm working on in,the early stages this is pretty much a,live audit like this is today of my tic,toc ad account of this brand that i'm,scaling and i just started playing,around with the value which is really,cool normally i have a ton of videos,right on lowest cost and cost cap,bidding which i think is super cool i,will show you guys in a second,how they match up and rank but,even if you get the tiniest bit of,information out of this video it's huge,because you can apply it straight to,your ad account,i'd rather make these type of videos for,you,rather than the 14 day drop shipping,challenge or,top 10 products of,july or top 10 products you wouldn't,with like a click bait thumbnail and all,this stuff just to get clout views and,it's all very gorgeous,today junior regurgitated content which,i don't really think uh you deserve and,your time shouldn't be wasted,so let's get right as i said again let's,get right into this value optimization,strategy here,so before if you if you haven't watched,my previous video you know that i was,doing a lot of cost cap bidding inside,this ad account and now we're really,moving on and testing different things,so we're taking the winning ad groups,that we already have our winning ad,groups that perform really well and now,we're testing value optimization,so it's similar to what bids that i'm,testing on value optimization and cost,cap so this was the first bid of value,minimum row as i launched yesterday at,2.77 that was the minimum row as that i,selected and you could see here 14 cents,epc crushed it cpm under two dollars,and the cpa not even tracked correctly,in my opinion,you know,very like 60 to 70 being tracked i don't,know why the pixel's been weird lately,but,cpa amazing,um,compared to even the cost caps cost cap,cpa was like 15 to about 25 cpa and,we're still hitting 30 to 40 margins on,the store,obviously right this is still low scale,but i'm telling you guys almost what i'm,doing and what i'm going to continue to,do into this ad account and across all,the brands that i'm working on and,working with,so we have this one,value optimization at group 2.77 with an,automated creative optimization,targeting us,no no interest super broad 18 to 55 plus,male female,aco and 712 ads is the date that we,uploaded these new ad creatives in like,i said once i get new ads as well i'm,gonna be taking my winning bids,and ad groups and just plugging in my,new creatives and inside this ad ad,group i have three to five add creatives,and three,ad texts okay three ad copies,with,dynamic cta or call to action on so i,decided hey i'm gonna test 2.77 bid and,a 3.33 row as bit just to see how it,goes obviously the 2.77 did better much,better than the 3.3 but it still,performed well and what i'm seeing,is my normal cost per add to cart is,around six to eight dollars on this,product on these ad groups it hit two to,three dollars obviously like,there's only 60 bucks spent on these ad,groups and the significance isn't as,high as i would like to but i'm gonna,keep you guys updated throughout the,days as well on how these are performing,over time,but what i did today was i duplicated,that 2.77 row as one and now i'm gonna,be testing in one cent increments,again if you have watched another,previous video you know i'm trying to,keep this a bit lower scale until the,payment processing can you know get,settled and that should be this week so,after this week i'm going to really,scale this up for you guys and you'll,see like you'll come back to this video,be like oh damn like,look look where he was and where he is,now i'm doing this live like this is,today guys you're in my computer i'm not,faking anything but basically the,strategy is i'm taking this bid at 2.77,don't i mean i don't really have a,reasoning why i started 2.77 it's just a,bit i started with and now i'm going in,one cent increments 2.78 2.79 2.8 2.81,2.82 and i could launch a ton more but,i'm not just because like i said i don't,want to go too crazy with the ad budgets,yet and uh,or else like you know i can't fulfill,the words with the processing and all,will be at a 50 budget d
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I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
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