alrighty so you'll run some ads on Tick,Tock you let your campaign run for a,couple days and then now it's the time,to analyze look at your data and,optimize based on that you see if you,are not taking advantage of your like,previous numbers and your previous ad,creatives you are playing a casino game,you are guessing when it comes to,launching the next ad creatives and that,might lead to a lot of money living on,the table now in this video I am going,to show you step by step on how to look,at your numbers read understand and,leverage the data so you could create,more winning ads for your next campaigns,so to do that let me go to my Tick Tock,ads manager and then I will kind of show,you an example here what we could do to,understand better what our Tick Tock ads,are saying to us and how we could,optimize based on that make sure to go,to your or Tick Tock ads manager and,here you want to go to the ad level we,want to look at first of all what is,going on on the ad level how our ad,creative is performing in fact most of,the time all your attention has to be,invested on your ad creatives because,this is what is going to move a needle,with Tick Tock we have lots and lots of,metrics such as your total cost or cost,per click but in this video I am gonna,go a little bit more advanced and I will,show you something that is a bit kind of,covered but you could learn a lot from,like your ad creators that you are,running right now so go to one specific,ad and my recommendation would be to go,to an ad that has spent over most so for,example right here this one and click,here where it says the view datum now,here I'm going to explain each thing,that by a providing choice because we,could learn a lot so the first thing is,we could see of course what is the total,results from this that creative what is,the cost per result how much we've spent,so far like The Impressions and all this,kind of stuff now I want to look at this,kind of chart so what we could see in,the first days here we've spent pretty,much every single day 100 because first,of all when I launched this campaign it,was only one single ad afterwards from,this particular date we like launched,some more creatives and then you know,happens very often if you have like two,or more creatives in under each asset,like if you pull it say 100 as a daily,budget it's not gonna go even to each,like ad creative so we could look also,like every single day how many actual,color to this particular ad is getting,but in terms of this chart we can click,here on this drop down where it says,total cost and now one thing that I like,to look at is the click for rate and,also costs per click why is that because,you see this line that is highlighted,with a blue color which is our CTR and,then we have here the total result I,want to see whether the CTR is impacting,the number of results that we're getting,so let's say that you know we have this,kind of situation that let's say that,our CTR is going down and when our,results also kind of looks that we go,kind of like downhill that could be like,a proven signal that your ad creative,kind of like got fatigued and you need,to improve it and you need to launch,something new into that ad set in this,case we could see that it kind of goes,stable and the results they kind of like,also are close to this blue line which,is our click for rate so in this case,this is wine also the same thing with a,cost per click like I want to see how,the cards per click is impacting the,number of results pretty much the,results is what we are optimizing for in,this case is extra car,now we also can have here an option to,look at what kind of placements about,spend is going towards now in this,particular asset we are just using Tick,Tock and this will be actually my,recommendation if you want to get after,purchases only up like use with a tick,tock as the placement,now the next thing and here is the gold,market we have here the audience section,we could learn about it what is the age,and the gender of our ideal client,because you see if you are thinking that,you know a lot about your client,actually you don't because Tick Tock,Facebook they have billions and billions,of data points about their users they,know a lot more about it who is your,ideal client that's why here you could,like see what would be your ideal client,what kind of age what kind of gender and,when it will go also farther into a,location and things like that now maybe,something that you would be wondering,about with when you are looking at the,data and you see let's say something,like this that most of your spend is,going between 18 to 24 and now you will,be tempted to go and optimize every,single asset that you're running and put,only like the age range between 18 to,24. that will be a pretty bad decision,because if you're trying to narrow it,down too much if the audience pool is,going to be so small that eventually,you'll run out with very quickly you'll,burn out with the vet audience very very,fast
Let's move on to the first section of tiktok ads benchmarks
Tik Tok Ads Value Optimization Strategy (NEW 2022)
Tik Tok Ads Value Optimization Strategy (NEW 2022)
yo what's going on guys team irf here in,this video we're gonna be breaking down,my tick tock ads value optimization,strategy if you're new to this channel,of course we talk about tick tock ads,drop shipping ecommerce how to make,money online pretty much everything of,that nature so if that's something that,you're interested in make sure you hit,the like button subscribe to the channel,and you know it really does show me that,you guys enjoy these videos and i,continue to make them also we have a ton,of free training below and spy talk the,number one tick tock ad spy tool on how,i find these winning products that i,scale on tick tock it's also linked,below you can get beta access and be,grandfathered in at that discounted,price as it releases and as the software,grows but let's get straight into the,video here,and i'm going to show you guys my exact,strategy kind of what i'm working on in,the early stages this is pretty much a,live audit like this is today of my tic,toc ad account of this brand that i'm,scaling and i just started playing,around with the value which is really,cool normally i have a ton of videos,right on lowest cost and cost cap,bidding which i think is super cool i,will show you guys in a second,how they match up and rank but,even if you get the tiniest bit of,information out of this video it's huge,because you can apply it straight to,your ad account,i'd rather make these type of videos for,you,rather than the 14 day drop shipping,challenge or,top 10 products of,july or top 10 products you wouldn't,with like a click bait thumbnail and all,this stuff just to get clout views and,it's all very gorgeous,today junior regurgitated content which,i don't really think uh you deserve and,your time shouldn't be wasted,so let's get right as i said again let's,get right into this value optimization,strategy here,so before if you if you haven't watched,my previous video you know that i was,doing a lot of cost cap bidding inside,this ad account and now we're really,moving on and testing different things,so we're taking the winning ad groups,that we already have our winning ad,groups that perform really well and now,we're testing value optimization,so it's similar to what bids that i'm,testing on value optimization and cost,cap so this was the first bid of value,minimum row as i launched yesterday at,2.77 that was the minimum row as that i,selected and you could see here 14 cents,epc crushed it cpm under two dollars,and the cpa not even tracked correctly,in my opinion,you know,very like 60 to 70 being tracked i don't,know why the pixel's been weird lately,but,cpa amazing,um,compared to even the cost caps cost cap,cpa was like 15 to about 25 cpa and,we're still hitting 30 to 40 margins on,the store,obviously right this is still low scale,but i'm telling you guys almost what i'm,doing and what i'm going to continue to,do into this ad account and across all,the brands that i'm working on and,working with,so we have this one,value optimization at group 2.77 with an,automated creative optimization,targeting us,no no interest super broad 18 to 55 plus,male female,aco and 712 ads is the date that we,uploaded these new ad creatives in like,i said once i get new ads as well i'm,gonna be taking my winning bids,and ad groups and just plugging in my,new creatives and inside this ad ad,group i have three to five add creatives,and three,ad texts okay three ad copies,with,dynamic cta or call to action on so i,decided hey i'm gonna test 2.77 bid and,a 3.33 row as bit just to see how it,goes obviously the 2.77 did better much,better than the 3.3 but it still,performed well and what i'm seeing,is my normal cost per add to cart is,around six to eight dollars on this,product on these ad groups it hit two to,three dollars obviously like,there's only 60 bucks spent on these ad,groups and the significance isn't as,high as i would like to but i'm gonna,keep you guys updated throughout the,days as well on how these are performing,over time,but what i did today was i duplicated,that 2.77 row as one and now i'm gonna,be testing in one cent increments,again if you have watched another,previous video you know i'm trying to,keep this a bit lower scale until the,payment processing can you know get,settled and that should be this week so,after this week i'm going to really,scale this up for you guys and you'll,see like you'll come back to this video,be like oh damn like,look look where he was and where he is,now i'm doing this live like this is,today guys you're in my computer i'm not,faking anything but basically the,strategy is i'm taking this bid at 2.77,don't i mean i don't really have a,reasoning why i started 2.77 it's just a,bit i started with and now i'm going in,one cent increments 2.78 2.79 2.8 2.81,2.82 and i could launch a ton more but,i'm not just because like i said i don't,want to go too crazy with the ad budgets,yet and uh,or else like you know i can't fulfill,the words with the processing and all,will be at a 50 budget d
After seeing the first section, I believe you have a general understanding of tiktok ads benchmarks
Continue the next second section about tiktok ads benchmarks
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
After seeing the second section, I believe you have a general understanding of tiktok ads benchmarks
Continue the next third section about tiktok ads benchmarks
TikTok Ads Product Testing Strategy (How to Analyze TikTok Ads)
TikTok Ads Product Testing Strategy (How to Analyze TikTok Ads)
- Yeah, we're a little under
20K on the month all right.,And it's only the 23rd of
the month right now so.,(gentle music),Yo, what is going on, everybody?,It's your man Mohamed Camara,and welcome back to the channel.,You already know what time it is, man.,In this video, I've got
a very interesting one.,We're gonna go over how to test,and strategically pick your products.,You know how to analyze data
when it comes to TikTok ads.,If you haven't seen my last video,,I talked about basically
the main differences,between TikTok ads and Facebook ads,in 2021 going into 2022.,But in this one, like I said,,we're gonna go over how to test
your product strategically,,what metrics to look for,,how to analyze the data in
your TikTok ads dashboard.,And the truth is if you're doing
this with Facebook already,,or you have in the past,,then it's gonna be
something similar, okay.,Because these two platforms,,they kind of speak the same language.,We're gonna be looking
for the same metrics.,You know, your click through rate,,your conversion rate,,your return on ad spend.,So we're gonna dive right in,and I'm not gonna waste no time.,Let's just get right into it.,Okay this is a quick look
at my TikTok ads dashboard.,I've got a couple ad
groups running right here.,We're gonna dive into these numbers.,But the first thing we need
to know about our store,is what is our ROA, okay?,For those of you who do
not know what ROA is,,ROA basically means return on ad spend.,And I have a calculator
right here to figure out,what's your desired ROA,,because this is gonna
depend on your product.,It takes in consideration
your product price,,it takes in consideration how
much you're selling it for,,and that's gonna give you a
required ROA that you need.,Go ahead and use this calculator,,I'll link it down in the description,,it's gonna be absolutely free,,just make a copy of it.,Okay so come here, file,,make a copy,and then you'll be able to
insert the numbers yourself.,There's only two numbers
you need to know here,,and that's gonna be your
revenue per product.,So your average order value,and your average cost to fulfill.,But in this case, I'm
just gonna keep it simple.,I'm gonna keep my product,,which is it cost $5 to
fulfill this product,and I'm selling it for $30, okay.,And what that does is it
generates numbers on the side,And let's say I desire a 30% profit margin,on my store, right?,That's what I'm looking for here.,So I'm gonna come down here to this line,and 1.87 is gonna be my required ROA.,So when we go into the dashboard,,that's gonna be the threshold.,Anything that falls below 1.87,is gonna be less than 30% profitable.,That doesn't mean it's
not profitable, right.,Because we can still break even,if the campaign is doing a 1.27 ROA.,Now let's dive into the dashboard,and see this in real time, right?,So I have a few campaigns here, okay.,I'm gonna sort this by
complete payment ROAs.,This is the metric in TikTok ads,that is indicating ROA.,Okay so if you don't have this,showing in your dashboard right now,,what you probably need to do is,,you need to go to your
custom columns right here.,So I made custom columns.,What you could do is go to custom columns,and you can pick which
metrics you want it to show.,So what you could do is you can copy mine.,What I'm gonna do is I'm gonna,,you can pause the screen,
whatever you want to do,,but what you need to have,is all of these columns right here,,and you can select them in
the custom columns area.,So have your ads scheduling,,the cost, total payment value.,Okay so how much money are you spending?,How much is coming in?,And you're gonna have your ROA,,you wanna put that right next to it.,Your cost per click right here.,CPM impressions clicks.,CTR conversions,,cost per action,,which is same as cost per purchase.,You're gonna have your conversion rate.,Total add to carts,,total ad payments and
total complete payments,,total purchases.,These are the basic things
that we need to have,in order to read our data correctly, okay.,So I'm sorry to bore you,,but you haven't seen my previous video,on how to launch TikTok ads,that's actually gonna
convert and get customers,,then go check that out,,I'll link it up top right here.,You're gonna need to
run your first campaign,and launch that first, okay.,This is after three days of
letting that sit and marinate,and letting the pixels optimize.,So after three days of
actually launching your ad,and letting it sit,,letting your pixels optimize, right,,you want to come back,and you want to look at
some of the data here.,There's two main things
that I like to look for,when it comes to analyzing
a winner versus a loser.,Is the ROA, which we just calculated.,And second is the click-through rate.,I go for ROA first,,that's our primary metric,because that's gonna give
us a direct indication,,are we profitable or not?,Are we actually gonna make
some money on this or not?,Okay.,And as you guys may know,,for me to have a 30% profit
margin on the products,we had to have at l
After seeing the third section, I believe you have a general understanding of tiktok ads benchmarks
Continue the next fourth section about tiktok ads benchmarks
Tik Tok Ads Real Time Launch + Scale (Day 1 Breakdown)
Tik Tok Ads Real Time Launch + Scale (Day 1 Breakdown)
in this video we're going to break down,exactly a real-time overview of,tick-tock ads being launched and scaled,for a business if you're new to this,channel we talk about tick-tock ads,e-commerce drop shipping pretty much,everything in that space so if that's,something that you're interested in make,sure you hit the like button subscribe,to the channel also we have a,full-fledged a to z tick tock ads,mastery program linked in the,description it has been producing a,crazy amount of results for the people,hopping in as well as everything that,you're going to see in this video today,it's pretty much a 20x of what you know,you're watching in this video and you're,about to learn okay so right now you can,clearly see i'm in the ticktock ads,manager for this brand that i'm working,with just a quick preface right this,brand is going,uh through button click for their cpa as,their goal they're not using complete,payment so that's just take that with a,grain of salt but overall this strategy,is going to work super well,for the your brand you're running or,your drop shipping store so we're going,to go ahead and break it down already to,let you guys know this is what i,scheduled today,the ads are just starting to run and,we're going to see you know how they,perform but this is a strategy that i've,done across multiple brands and spent,you know hundreds of thousands even,millions of dollars on tick tock doing,this exact strategy right no one's going,to share this with you you know without,joining your course like i said i do,have a a to z program but,i'd rather just share a pretty fair,amount of what i'm doing just so you,guys can get a better understanding so,we can go ahead and look at kind of what,was working previously so we launched,different ads for this brand different,ad groups you know if you watched any of,my other videos you guys know i like,this to test one creative at a time one,by one,and you can see that a lot of times we,can figure out what is the top,performing created so you we can see,here that you know these creatives spent,a ton more than the other ones and we've,kind of narrowed down to our two top,performing creatives now i'm always,testing right i'm always testing new,creatives in this you know ad testing uh,campaign that we have here,so basically we found this winner right,it was this b26 one,and the targeting is super broad i'm not,testing interest just letting the,creative drive the traffic,and we can see here that this gave us,the best cpa anything under two dollars,is really good you know for this brand,and uh yeah so everything under two,hours is great so we found these two are,our best performers so what do we know,now and guys i'm showing you that you,real time what i set up today i'll break,down more results actually for you if,you want to see this,uh from a daily aspect or even a weekly,about how i'm optimizing and different,strategies like that so you know if you,want to see that drop a comment and i'll,happily make more videos like this if it,helps you,so we found those two creatives like i,said that b26 one and the c review so,what i do is i'll take the b26 which is,that winning creative that we had,it's going to load up here and you can,see here that these these are all,you know ad set budgets with cost cap,each of them at 200,on a daily budget and you know i started,off from the recommended click so,how i found this cost cap was say if i,edit this ad group here,and i go through gonna show you exactly,what i'm doing,and they have the optimization event at,button click,i'm gonna scroll down us targeting,broad 25 plus just because the reason,why i have 25 plus is that's like the,highest converting for this type of,product that you know this business is,selling we'll scroll down to,uh day parting i have it from 9 a.m all,the way to about 1,30ish a.m,and uh we don't really want to run from,these hours,so cost cap obviously now it's down to a,1.36 but we would adopt this cost cap,normally if you have previous data on,your ad account you want to adopt this,cost cap if you don't just pick a cost,cap that you think would you know be,right for your ad groups to spend,and guys that's the setup for each ad,group and we would duplicate this one ad,right everything the exact same a bunch,of times and have 20 different ad groups,uh with all these different bids all,being,incremented by one cent,and then we can go from there so,normally i you can go down or up but i,want i decided to go up on on these uh,ad groups,each with a a cent increment and what's,crazy is no one like no one's gonna show,you this like i'm telling you no one on,youtube or wherever you go it's gonna,it's gonna show you this sauce so uh,make sure you know you join the program,if you wanna have more information like,this like more in-depth information,that's linked in the you know in the,description as well as you know we have,private group as well you can check out,but besides the point we can go in here,and open one of these yo
After seeing the fourth section, I believe you have a general understanding of tiktok ads benchmarks
Continue the next fifth section about tiktok ads benchmarks
How To Analyze & Scale Your TikTok Ads Like A Pro
How To Analyze & Scale Your TikTok Ads Like A Pro
oh man that really hits us,oh geez louise guys none of the middle,of my wii sessions uh i mean how badly,do you guys really want to learn how to,analyze your tick tock ads i mean,understand the data the the kpis the,metrics you really want to understand,how to react to your data so you can,scale your ecommerce brands that badly,well if that's the case then kudos to,you i tip my fedora and let's get right,into it so first off how do you even,test products with tech talk now for me,personally i always do one campaign five,ad groups 25 a day not 20 not 30 because,for me when we did 20 budgets the bare,minimum tick tock tends to not spend,that often so 25 dollars seems to be,that golden mark and then once you set,that up go down to your ad groups i have,my five ad groups identical from always,being united states always doing all,broad for the ages and the demographics,unless it's specifically for a gender,and then when we scroll on down i never,do interest i have not done interest in,months for me personally going broad,just works better for my cpms and my,results overall and then i always will,depart from 7 to 11 pm so that's pretty,much what i like to do very simple,lowest cost also i don't really do cost,caps anything else until i get some,purchase data and then when it comes to,the creatives i usually like to have,three creatives in each ad group and,it's the exact same creatives i like to,give my creators five chances of being,successful compared to only having one,ad in each ad group and sure yes that ad,gets 20 of ad spend but if that audience,sucks and the cpm maybe is inflated then,that ad could be a winner but it was the,audience's fault so i like to give each,creative five chances all right it's,time to get serious so after you've set,up your campaign you really need to know,one important metric what is your,breakeven cpa that is the most important,thing that you will be using to analyze,all of your ads and if you're not using,it to analyze your ads right now,frankly i think you're an absolute idiot,so when we go down to this specific,brand we can see that buying one is 34,for this product and let's say,hypothetically it costs four dollars to,fulfill so that means our breakeven cpa,is 30 so if an ad group is under 30 25,20 that means you are profitable and,that is the main thing i'm always,looking at and when evaluating a,campaign so when we go down here and we,look at our columns we can see right,here i got cost cpc one of the ads were,scheduled all these other things are,extraneous they are not the most,important things so i would get straight,into the meat and potatoes whenever,analyzing a campaign after a day and i,would say all right which one of my ad,groups are profitable which ones are not,and as we see right here this ad group,is absolutely going off three complete,payments eight dollars we are looking,good and this is the most important,thing you should be focusing your,attention right in this space but when,we look at the other ad groups we can,see another one is profitable perfect,then when we go to the other three i,would say would i turn off something,that's not profitable after the first,day,sometimes yes and that's typically if it,has very little add to carts so from,this first one i would see okay this one,has one add to cart i'm gonna kill it,but this one at the bottom that has,seven add to carts it just didn't get a,purchase because hey sometimes it can be,unlucky i would definitely leave it on,and see after one more day if it can get,a purchase now if it doesn't get a,purchase after another day yes we're,gonna turn it off it's probably just bad,traffic and with this one that has three,add to carts i would say in general,usually three after cards will lead to,one purchase and that would have made,this somewhat profitable so i actually,would have left this on as well and,getting into day two of the data we can,see that if we left the bottom one on,that had some add to carts it actually,was our best performing ad group on the,second day so for me yes if it shows,some signs of life i do let ad groups,spend for two days now let's say if this,campaign after one day had no purchases,whatsoever but a ton of adds to carts,i'm still gonna let it run for another,day i know with tick tock it sometimes,takes an extra day to optimize it's not,as fast as facebook some people need a,little bit of time and with tick tock,it's a brand new platform it's still,figuring out a lot of things and that's,why we like to keep it very broad so,that tick tock has a large audience that,he can eventually narrow down on and we,can also see on day two that our best,performing ad group is still performing,very well this one right here is still,getting one conversion still a ton of,ads cards but how would i break down,this data and try to scale next now when,it comes to scaling with take tock ads,it's really easy to over complicate and,focus on bid caps and surf scaling and,all this crap but for me the most,consist
After seeing the fifth section, I believe you have a general understanding of tiktok ads benchmarks
Continue the next sixth section about tiktok ads benchmarks
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
After seeing the sixth section, I believe you have a general understanding of tiktok ads benchmarks
Continue the next seventh section about tiktok ads benchmarks
This Secret TikTok Ads Testing Strategy Is Changing Lives
This Secret TikTok Ads Testing Strategy Is Changing Lives
hey buddy,yeah you what are you a damn headlights,come over here real quick don't be shy i,hear you're looking for that ecom gushy,gushy that underground black hat ad,strategy that will leave your bank,account impregnated maybe even,afterwards after your mrs sees it she'll,want to get impregnated too oh hey yosh,keep your voice done keep your voice,down geez always because this stuff,doesn't come cheap my friend a lot of,media buyers on my team on my team were,sacrificed to get these strategies,so it's gonna cost you,let's say,a million dollars,you know what my friend actually for you,if you like this video down below,i'll give these to you right now i,really don't wear hoodies that much,because i live in florida and it makes,me look like a giant penis but let's,actually talk about tik-tok product,testing strategies and how do people,even come up with these strategies in,the first place because you're gonna see,these videos all the time from a bunch,of different gurus and a lot of times i,feel like they're just blowing smoke out,of their rear end but for me because i,run a ad agency where we're literally,testing hundreds of products every,single month and we're testing on,thousands of different accounts this is,actually the way that we come up with,strategies that work for us we have a,sheet that looks like this and you can,easily come up with a spreadsheet where,you have a base control testing strategy,like this one right here where you have,five ad groups three of them with,interest two no targeting and how you,can develop your strategy over time,especially when you're doing a lot of,tests is you can introduce a little bit,of chaos with having an independent,variable so for us when we're doing,split testing we always will do one,variable changing from our original,control group so in this instance with,this top column we did us with australia,for the targeting instead of us and,canada and then what we would do is,measure the results these are all fake,numbers by the way we would do this over,and over and over again over the course,of multiple months and this is how i,actually came up with this exact,strategy this isn't just me oh well i,think this is what's gonna work no this,is proven how you can actually develop a,strategy that works over time and you,can also do other split tests like doing,a combination of number one number five,so that would be us with australia while,also doing a cbo on to mark all of the,data because at the end of the day,you're gonna be biased and if you don't,have the numbers guiding your decisions,you're not gonna make good decisions,when it comes to media buying because,it's all based on numbers and not your,emotions so this has helped us scale,brands like this one right here from,zero to 1.7 k a day like this brand,right here to zero to 1.8 k a day so,again this is proven to work and if you,do want to work with my team before we,start this video i do have an automation,agency where we have a team of experts,who will find products for you build,custom coded one product stores and even,film custom ads so if you're interested,in finding your first or next winning,product and help you scale to one grand,a day or more in the fastest amount of,time you can click the link down below,and book a call with my team so without,further ado let's get on to tick tock,ads and i'll show you how we test,products so the first thing you're going,to do obviously you're going to click on,conversions because we're not trying to,get no dang video views i can't deposit,that to my bank account so for me this,is how i name all my campaigns so i'm,going to be testing this product the,frost ball how i name all my campaigns,is the name of the product whether it's,a testing or scaling campaign and then,the break-even point because when you're,testing on multiple ad accounts it is,good to know first off what's the,product and what's my bep because when i,first analyze ad accounts and this will,be talked about a little later on i look,at cpa more than i actually look at,roads and i'll explain a little later on,because i know everyone's obsessed with,roes but for us and this is after i've,talked to senior media buyers who have,scaled accounts to the millions they,don't really look at roads as much as,you would think it is somewhat of an,important metric but i would say cpa is,more important your cost per purchase,but let's get into the actual ad group,settings now i do five ad groups,whenever i'm testing a new product one,campaign,five ad groups and all the ad groups are,identical i don't change anything about,either of them we're not split testing,anything and i get some people saying,ethan if you're not split testing then,what's the point of just creating five,that are identical well the thing is and,if you are someone who does media buying,you'll notice that even if you create,two ad groups that are exactly alike,they're never gonna perform the same way,the cpms will be different the cpcs will,be different
Congratulation! You bave finally finished reading tiktok ads benchmarks and believe you bave enougb understending tiktok ads benchmarks
No difficulty
