I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
Let's move on to the first section of tiktok ads benchmarks 2021
Tutorial | How to Set A Bid For Better TikTok Ad Performance | TikTok Ads Manager 101
Tutorial | How to Set A Bid For Better TikTok Ad Performance | TikTok Ads Manager 101
how do you optimize your campaign,performance,how do you drive more engagement with,your ads to answer these questions,let's talk about the importance of,bidding,hi everyone welcome to the tick tock ads,manager 101 series,i'm peter and i'm here to help you,through your tick tock,advertising journey our mission is to,give you all the information you need to,successfully launch,your campaigns on tock let's get started,today we will talk about bidding explore,why bidding matters,and examine some of the bidding methods,we use at tiktok,in a later video we will also talk about,the different bidding strategies you can,use,to further optimize your campaigns,whenever you create a campaign with tick,tock ads manager,you will select an optimization goal,essentially an action you want people to,take when they see your ad,do you want them to click your ad do you,want them to,buy something on your site do you want,them just to watch your ad,on tick tock ads manager your bid,represents what you,are willing to pay to achieve this,action or optimization goal,setting the right bid will have a huge,impact on campaign performance,and whether you achieve your business,goals,by selecting a bid type you are telling,tick-tock how you want tick-tock to,achieve your,optimization objective as you plan your,next campaign,think about bidding as a tool that you,can use,to set the pace of how tick-tock should,go about reaching your goal,on tick-tock ads manager we have three,main advertising objectives,namely awareness consideration,conversion,think of a clothing store named jacket,essentials in a busy market,close to an expressway as more and more,people,drive by the expressway they cross a few,billboards on their way,as the business owner of jacket,essentials you want to make sure that,jacket essentials,gets shown on at least one of the,billboards on the expressway,people are now able to see your ad on,the billboard as they drive by,this is solving for awareness as an,objective,as maximum people are allowed to see,your ad,let's assume out of the 100 people that,drive by your billboard,10 end up at your store to check out the,collection at jacket essentials,this is solving for consideration as an,objective,as these customers could potentially,make purchases,at your store out of these 10 customers,that landed in your store,three end up buying jackets from your,store,you've successfully solved for,conversion as an objective by making,sure that customers go ahead,and purchase your products bidding is,therefore,a way that helps put your business out,to potential customers,at every stage of the customer journey,advertising on tick tock ads manager,works in a similar,way let's say you want your ad for,jacket essentials to be shown to,maximum users on tick tock we will,select,reach as an objective under awareness,this will ensure that the system shows,your ad,to maximum users interested in seeing,your ad,since there will be other advertisers,bidding for the same ad placement,like in the case of the expressway,billboards you want to make sure that,your bid is competitive to be able to,win the auction,under a reach campaign the bidding,method used is,cost per milli or cpm this is the cost,in dollars you are willing to incur,for every 1 000 impressions of your ad,let's say you want to maximize users to,visit the website of your store,jacket essentials we will select traffic,as an objective,under consideration other options under,consideration,also include app installs and video,views,but since we want to boost traffic to,your website,we'll go ahead with traffic as an,objective,this will ensure that the system shows,your ad to maximum users who are likely,to click on your ad,under a traffic campaign the bidding,method used is cost per click,or cpc this is the cost in dollars you,are willing to incur,for every click you get on your ad that,can redirect the user to your website,let's say you want maximum users to not,only,visit your website for jacket essentials,but,also make a purchase from the catalog on,your website,we will select conversions as an,objective under conversion,this will ensure that the system shows,your ad to maximum users,who are likely to click on your ad visit,your website,and make a purchase under a conversion,campaign,the bidding method used is optimization,cost per milli,or ocpm this is the cost in dollars you,are willing to incur,for every conversion you get on your,website,you can also visit www ads,to know more about the various bidding,methods on tick-tock ads manager,we now know how to effectively use the,different bidding methods under each,advertising objective,and with that we have reached the end of,this episode,we're building this series to help you,better understand the platform,and make your campaigns more successful,that's it for today guys,happy tick-tocking i'll see you next,time,you
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Continue the next second section about tiktok ads benchmarks 2021
How much do TikTok Ads Cost?
How much do TikTok Ads Cost?
right how much does a successful Tick,Tock ad campaign cost well we're going,to dive into my screen here I'm going to,share with you guys one particular,campaign that has been working,phenomenally well for one of our Tick,Tock clients we actually generated 51,book calls so one thing to understand is,that this account is for a book called,funnel this is the main kpis sales are,just part of the process we obviously,are want to add optimize for sales but,book calls is what we're going after,here so I'm just going to quickly talk,about this because you know it's a,question of how much do I need to spend,on Tick Tock right that's the answer,that you want is how much should I spend,on take that home how much do I need in,terms of budget to be able to make Tick,Tock work for my brand and that's,actually going to depend right and I,know that's not the best answer right,it's a cop-out answer is oh it depends,but in reality that's that's what it is,right so what type of offer do you have,is it an e-commerce offer do you have a,high ticket offer such as this one that,I'm displaying right here is for a high,ticket offer okay uh is your offer local,right so there are different things,there are different kpis different,objectives that will let's say give you,Clarity in terms of the budget and how,to budget for these campaigns so one is,not going to be the right answer to,every single offer on Tick Tock so I can,only speak of maybe from our experience,what has been let's say the a driver for,success in terms of this Tick Tock,campaign and maybe how much was spent,but you should really do an analysis of,you know what your numbers are and I,think that's the better answer for for,this is what are your numbers what's,your average order value would your,customer lifetime value what is your,minimal cost per acquisition that you,can get right that you need to get by,right so like if you're over twenty,dollars GPA and you're losing money then,what's the point right so you need to,really understand uh your numbers before,you can answer that question so you know,I can quickly share with you guys here I,mean this is six sales for example 22,900 in Revenue but these are sales that,are hired on the higher ticket side,and this is 51 calls right so obviously,from the 51 calls six sales took place,you know we're getting leads for 21,right so like for other people like 20,leads may not be uh profitable right,that may not be ideal uh they would need,to get three dollar leads five dollar,leads which is possible with Tick Tock,but you can see here the spend is six,thousand two hundred and twenty three,dollars that's how much it took for us,to actually get this to work right this,is the lifetime hey guys before we,continue with the video I quickly do,want to take a second to talk about,today's video sponsor which is me more,specifically The Tick Tock ads,masterclass that I put together now a,lot of you already know this but Tick,Tock ads are the hottest thing in,advertising right now and rightfully so,I would kind of compare them to say,Facebook ads in 2015 2016. they're not,good so I put together this master class,which is designed to bring anyone up to,speed and set them up for success with,Tick Tock ads and right now you can take,advantage of our special internet,inductory launch pricing and get the,master class at a massive discount if,you are interested check the link in the,description below and with that let's,jump back into the video if you look at,last seven days for example right so,last seven days we spent 730 dollars we,got seven book calls the kpi is you know,uh less than 200 cost per call so in,this particular case this we're hitting,that kpi but there's no sales this last,seven days right that's expected when,you look at last 14 days,take a look at this here right there you,go so 19 calls 100 you know eleven,dollars cost per call so it still it,took two thousand dollars uh for us to,get that and there's still no sales here,the sales took place uh actually last,month in August right so go here you'll,be able to see how much is spent for,example in August this is where the,sales page so right now in September,there still haven't been any sales,because it is there is a sales cycle so,that's another thing you want to,consider it's not so much as like all,right how much do I spend before I can,get results those things will come with,different testing that you do right is,your creative grade good enough to get,you those initial results right if,you're an Ecom right so I'll break it,down this way you're in e-commerce right,now you have this product you sell it,for forty dollars well you need to,advertise it and sell it on Tick Tock,you need to get 15 CPA right so if you,start a campaign at twenty dollars a day,let's say okay and you and we have,reality you want to do maybe for,multiple campaigns at a time right and,you know on the ad set level you can set,it the minimum is 20 a day on Tick Tock,so let's say you do four campaigns 20 a,
After seeing the second section, I believe you have a general understanding of tiktok ads benchmarks 2021
Continue the next third section about tiktok ads benchmarks 2021
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
tick tock ads are starting to become,really popular in the digital marketing,community and it only makes sense as to,why so many brands are literally,switching over from facebook ads,snapchat ads youtube ads and literally,going to tick-tock because there's so,many conversions happening on the,platform and with all of that attention,gives you lots of opportunities to be,able to get sales with tick tock and,that's exactly what we're going to be,covering but most brands and businesses,are missing this one key mistake that,they continuously make and i want to be,able to show you exactly what you can do,to be able to get high converting tick,tock ads,what's up y'all it's chase chapel here,your favorite digital marketer and we,literally cover content online and help,some of the biggest brands and creators,in the world that you know and follow be,able to generate successful results,using facebook ads and tick talk ads and,even google ads online,and we literally have hundreds of,students taking our online trainings and,programs where we have 600 plus six and,seven figure earners who have literally,taken our trainings and been able to,scale their actual brand or business,using these platforms and by the way if,you haven't already make sure to like,and subscribe because it truly does help,the algorithm so let's go ahead and get,into this video,all right so we're going to be covering,high converting tick tock ads and we've,literally spent 600 000,on tick tock through testing this far in,the last 90 days on the platform and,literally all of our insights in today's,video are recommendations we're making,purely based off of data none of our,personal opinion is in this video it's,100 backed by the actual science and,data that we see with the testing that,we're actually doing on tick-tock with,our platform and being able to,understand what makes the most sense for,our clients business and being able to,generate them results and through that,we're able to identify what tick-tock,ads are really converting best and be,able to give those insights to you so,that way you can be successful as well,you can quite literally see that the 600,000 that we've spent in this amount of,time has literally generated over 147,million impressions 2 million clicks and,we're literally getting cost per clicks,of 30 cents a click these days that is,far and few between on other platforms,so you can definitely see the,opportunities that you have on tick tock,alone so let's go ahead and go through,some of the ads that actually don't work,on tick tock and what we're seeing so,these are just some examples of tick,tock ads that don't work there's a,common misconception that people have,it's that they're running facebook ads,they're getting good results and then,they want to use the similar content,that they have there on tik-tok because,they think it's just copy and paste and,to be honest with you it's not like that,using images or gifs on your actual,tik-tok ads are not going to increase,your conversions if anything it's,actually going to decrease your,conversion rates and actually raise your,overall cost per cpm,and you know you don't want your actual,tick tocks to look like ads and a big,motto that ticktock has is make tick,tocks not ads and that's the main,premise here you don't want to be,creating content that looks like this,where you have these overlays or these,big call outs of the you know specific,offer and like red you know these red,circles here or having you know the,branding on the side of this those types,of ads just don't work on tick tock,people scroll right past those you want,the content to look native you want it,to feel like user generated content in,fact i'm actually going to be covering,ways you can get ugc later in this video,but specifically right here you want to,make sure to avoid you know templated,content even some of the biggest brands,in the world have fault prone to this,where they actually you know use the,branding and they use these basic videos,and while they get engagements they're,not really resulting in conversions so,if you're really looking to drive actual,sales and increase your actual,conversion rate and get more people to,actually convert from seeing your videos,and feel that they're actually a part of,the brand then you're going to want to,create tick-tock ads that are actually,native on the platform and have these,key conversion metrics driven behind,them and so these are just some examples,of tick-tock ads that do convert you,want to focus on actual vertical video,and fast cut you know jump cut videos,that are you know no longer than one to,three seconds per clip maybe,six seconds at the absolute most we're,actually clipping throughout the video,so that way you can keep people's,attention throughout the actual tick,tock tick tock is very fast-paced and,you want to keep that you know flow,going so people stay engaged and this,allows you to deliver way more,information about your product or,service in a much s
After seeing the third section, I believe you have a general understanding of tiktok ads benchmarks 2021
Continue the next fourth section about tiktok ads benchmarks 2021
This Secret TikTok Ads Testing Strategy Is Changing Lives
This Secret TikTok Ads Testing Strategy Is Changing Lives
hey buddy,yeah you what are you a damn headlights,come over here real quick don't be shy i,hear you're looking for that ecom gushy,gushy that underground black hat ad,strategy that will leave your bank,account impregnated maybe even,afterwards after your mrs sees it she'll,want to get impregnated too oh hey yosh,keep your voice done keep your voice,down geez always because this stuff,doesn't come cheap my friend a lot of,media buyers on my team on my team were,sacrificed to get these strategies,so it's gonna cost you,let's say,a million dollars,you know what my friend actually for you,if you like this video down below,i'll give these to you right now i,really don't wear hoodies that much,because i live in florida and it makes,me look like a giant penis but let's,actually talk about tik-tok product,testing strategies and how do people,even come up with these strategies in,the first place because you're gonna see,these videos all the time from a bunch,of different gurus and a lot of times i,feel like they're just blowing smoke out,of their rear end but for me because i,run a ad agency where we're literally,testing hundreds of products every,single month and we're testing on,thousands of different accounts this is,actually the way that we come up with,strategies that work for us we have a,sheet that looks like this and you can,easily come up with a spreadsheet where,you have a base control testing strategy,like this one right here where you have,five ad groups three of them with,interest two no targeting and how you,can develop your strategy over time,especially when you're doing a lot of,tests is you can introduce a little bit,of chaos with having an independent,variable so for us when we're doing,split testing we always will do one,variable changing from our original,control group so in this instance with,this top column we did us with australia,for the targeting instead of us and,canada and then what we would do is,measure the results these are all fake,numbers by the way we would do this over,and over and over again over the course,of multiple months and this is how i,actually came up with this exact,strategy this isn't just me oh well i,think this is what's gonna work no this,is proven how you can actually develop a,strategy that works over time and you,can also do other split tests like doing,a combination of number one number five,so that would be us with australia while,also doing a cbo on to mark all of the,data because at the end of the day,you're gonna be biased and if you don't,have the numbers guiding your decisions,you're not gonna make good decisions,when it comes to media buying because,it's all based on numbers and not your,emotions so this has helped us scale,brands like this one right here from,zero to 1.7 k a day like this brand,right here to zero to 1.8 k a day so,again this is proven to work and if you,do want to work with my team before we,start this video i do have an automation,agency where we have a team of experts,who will find products for you build,custom coded one product stores and even,film custom ads so if you're interested,in finding your first or next winning,product and help you scale to one grand,a day or more in the fastest amount of,time you can click the link down below,and book a call with my team so without,further ado let's get on to tick tock,ads and i'll show you how we test,products so the first thing you're going,to do obviously you're going to click on,conversions because we're not trying to,get no dang video views i can't deposit,that to my bank account so for me this,is how i name all my campaigns so i'm,going to be testing this product the,frost ball how i name all my campaigns,is the name of the product whether it's,a testing or scaling campaign and then,the break-even point because when you're,testing on multiple ad accounts it is,good to know first off what's the,product and what's my bep because when i,first analyze ad accounts and this will,be talked about a little later on i look,at cpa more than i actually look at,roads and i'll explain a little later on,because i know everyone's obsessed with,roes but for us and this is after i've,talked to senior media buyers who have,scaled accounts to the millions they,don't really look at roads as much as,you would think it is somewhat of an,important metric but i would say cpa is,more important your cost per purchase,but let's get into the actual ad group,settings now i do five ad groups,whenever i'm testing a new product one,campaign,five ad groups and all the ad groups are,identical i don't change anything about,either of them we're not split testing,anything and i get some people saying,ethan if you're not split testing then,what's the point of just creating five,that are identical well the thing is and,if you are someone who does media buying,you'll notice that even if you create,two ad groups that are exactly alike,they're never gonna perform the same way,the cpms will be different the cpcs will,be different
After seeing the fourth section, I believe you have a general understanding of tiktok ads benchmarks 2021
Continue the next fifth section about tiktok ads benchmarks 2021
Easy TikTok Ads Testing Strategy - Shopify 2021
Easy TikTok Ads Testing Strategy - Shopify 2021
what's going on guys welcome back to a,brand new video in today's video i'm,gonna be covering,tic toc ads and my simple product,testing strategy,that you can go ahead and use as soon as,possible for your business,so today i'm not gonna be talking about,the type of products to sell on tick,tock because it's kind of,self-explanatory,i'm not going to be going over how to,set up a pixel and how to create a,business manager in an ad account,and things of that nature that i'm going,to leave for you guys to do your own,independent research,and instead just show you my simple,product testing strategy,that you can use for fast and efficient,product tests on,tick tock all right so when we are in,our tic toc ads manager we want to make,sure that we are in the campaign section,this is obviously where we're going to,go ahead and create our campaigns our ad,sets and our ads,very similarly to facebook now typically,like with any marketing platform we do,want to go in and dive straight into,conversions,but if you don't have those events,unlocked yet it might just be because,your pixel hasn't been fired for them,so you might have to go and fire them,yourself or maybe start with a lower,budget campaign,and use a different optimization event,in the very beginning but assuming that,you guys have the complete checkout,optimization event unlocked we're gonna,dive into conversions and we're gonna go,ahead and select that,so again now when we are in the ad group,level which is similar to the ad set,level on facebook,we can go ahead and select the closest,optimization event that we can,to purchase which is complete payment or,whatever you have,unlocked that is closest to this at this,point in time so now the way that i test,products on tick tock is a lot simpler,than a lot of you guys are probably,thinking,i like to rely on most of the heavy,lifting to be done,by the tick tock algorithm and not based,off of my,intuition because i'm sure tick tock's,algorithm is going to be a lot better,at finding customers than i am right off,the bat,one thing that i will change is i'm,going to come into select placement and,i'm only going to want ads,shown on tick tock that i don't think is,going to be ideal for the users within,the countries that i'm going to be,targeting now for the locations,i'm personally going to be testing in,the united states and in canada,with the expectation to where if i am,going to scale the product,i will venture off into some other,countries but keep in mind if you do,want to get your ads approved you're,going to need a functional currency,converter,so that when people from the countries,that you're targeting land on your,website,they have an optimal user experience and,they're not confused with,differing currencies now unless your,product is super,obviously tailored towards a given,market even if it is i would just,recommend keeping,all of these broad you might want to,consider excluding the 13 to 17 year old,range but you'd be surprised,at how prevalent those audiences are,when it comes to purchasing,some of the products that are more,heavily geared towards younger people,they'll just take their parents credit,cards,and start swiping like crazy if it's a,product that they really like if it's a,female dominant product you might want,to go ahead and,select females and obviously if you are,targeting,people who you intend to speak the,english language,and you don't yet trust ticktock's,algorithm which i completely understand,but then i realized hey maybe it's just,like facebook where if you,let them do the work and you let them,have a creative freedom and control over,how they allocate your budget,maybe you're gonna get rewarded for that,so i typically tend to keep,this on no limits so now here's where it,gets a little bit interesting our budget,and our bid,optimization so not too long ago tick,tock didn't even allow,users to use what normally is known on,facebook as,auto bidding which is essentially,letting their algorithm,set a competitive bid in their auction,in which,they think is going to maximize your,conversions now,sometimes they set a competitive bid and,other times,is so high for the people you're trying,to reach that you actually need to set a,higher bid,if you want to get better quality,traffic within the platform now at this,stage you guys are more than welcome to,use,the lowest cost optimization method but,i am going to show you how to use a bid,method,that has been giving me some pretty,decent returns over the last few weeks,so typically i am going to set my daily,budget,in increments of my breakeven points so,if i'm getting a product for 10,and i'm selling it for 30 my break-even,point or my profit margin is gonna be,that difference,between 30 and 10 or in other words 20.,now i find that having,at least 10 to 20 times the value of,that breakeven point at your daily,budget,to be a pretty ideal range for tick tock,to start to be able to optimize a bit,i've noticed that the greater the budget,the quicker th
After seeing the fifth section, I believe you have a general understanding of tiktok ads benchmarks 2021
Continue the next sixth section about tiktok ads benchmarks 2021
How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop
How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop
if you still think that Tech talk is,just for dancing Trends and kids you're,missing out on a very powerful platform,and trending social media advertising,option to grow your business this 2023.,Tech talk has now over 1 billion users,and has surpassed other social media,apps in terms of downloads in a very,short amount of time specifically during,the pandemic aside from this Tech talk,has also launched tiktok shop in,selected countries and provides a,convenient and entertaining approach on,e-commerce even without a website,the last two quarters of 2022 generated,millions of Revenue in my business,because of tick tock ads paired with,Tick Tock shop,so if you also want this for your own,business or for your clients make sure,to finish this video apply what you will,learn and of course prepare to scale,your business,now let's get into it,before we hop on creating an account,let's first understand and maybe be,reminded about this crypto ad structure,okay at first basically we're going to,create a business account for us to have,access to the tiktok business center so,this is the tiktok ads Business Center,at the top and then under that we're,going to create an ad account okay an ad,account which you can access and make,ads through the ads manager,and after that after an account we're,going to create ad campaigns okay now,it's not really that much of a different,platform with meta ads because honestly,it's almost just the same only that it,has different capabilities than uh The,Meta ads now there are also difference,when it comes to terminologies just like,for example this one,um ad groups instead of AD set okay you,can see there at the top it's still,contained where you set the objectives,where you set sometimes the budget and,also here on the second level this one,this is the ad group level so this is,like the ad sets in in meta ads and in,this same ad set like level,you're going to put the targeting and,also the budget,next under those ad groups you can put,more ads,okay so basically that's just the,campaign structure in Tech talk ads you,also need to learn about the ad format,so here are the five ad formats,currently we have top view we have the,brand takeover uh desktop view and brand,takeover usually appears when you open,the app,and the next one is in feed ads whenever,you're scrolling on the for you page you,will see a video with a with an,emphasized button just like that so it's,called infinite ads and next are the,Branded hashtag challenge The Branding,effect the ones that get these ad,formats are actually those who are,already big Brands so again these are,the ad formats usually you can see the,infield ads and you can make that,especially if you are a small business,now let's create our own Tech talk,business account I already have one for,my own business but I'm going to make a,new one for the purpose of this video so,it would be better if you can follow,with me while I do the process okay okay,first one we need to go to techtalk.com,business,so this is the pickup for Business,website we're going to click create now,and I'm gonna type in my password you,can sign up either via email or via,phone I would prefer to have,um my email instead of phone for the,purpose of this video so I'm gonna type,my password,I'll repack it,okay and then click this,agree to the tech talk commercial terms,of service you can just read that after,and just sign up choose it's just for,verification which ones are in the same,shape,so it's letter L okay confirm,now there will be a confirmation email,to be sent okay,I'll confirmed now here we're going to,put our country,I'm based in the Philippines my industry,whatever my business is so I'm just,going to put here services,advertising and PR Services since I'm,making it under my personal brand but on,my other account I have actually chosen,e-commerce,for my business name I'll just put,the registered business team,but my phone number,there you go,I'll just agree to the tick tock,commercial terms of service and then,click register if you want to win a free,one-on-one consultation with me so we,can talk more about improving social,media ads for your business just like,this video subscribe and comment one new,thing that you learned from this video,provide some details about the business,okay so the business center name I can,just name this um John Cornwell and then,I'll put my time zone,describe your business I would say I'm,an agency first because I have some,clients also an activator also to,clients I just put my company name,so if you are an e-commerce business or,anything you want to run ads you can,just put I'm an Advertiser you can just,click this and then just declare um your,company name and your company website,again you don't have to build a website,for this you can have your Facebook page,or Instagram page in my case I'll just,put my own personal website there okay,and the billing information,course you need to put do you want,manual payments or you want automatic,payments
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TikTok Ads Tutorial 2021 | Strategy & Best Practices
TikTok Ads Tutorial 2021 | Strategy & Best Practices
so i'll try to do that on the other hand,make sure you're selecting the wi-fi,um make sure like you're choosing so,make sure that they have wi-fi,activated because,these tick tock's not very good at,loading people's sites very fast so if,you have a slow website,like they're not pulling your server,information as fast as,you know some of these other sites are,like facebook so like you want to make,sure you're only serving it to people,who actually have like,fast ass you know wi-fi connection,internet you know 5g type stuff so that,way they can actually populate,you know okay so that's under the ad set,right yeah because like we'll see 2 000,clicks and only like 400 people made it,to the site,yeah i was seeing that zero cents so,like it's 100,due to people not being able to load it,okay,so like scroll down to scroll down some,more and then,you'll choose device and then you're,just gonna select uh,scroll down some more connection type,and you're just gonna choose wi-fi,oh okay yeah and then on uh,select wi-fi there and like i'll show,you you don't have to make the change,now but,okay and then you can also update the,you know os version as well as the,device model so like that way,if anybody's on like an old ass you know,so that's so funny,which one would you recommend just look,up,the recent os versions and then only go,back like two versions because,or like one version really okay but,don't don't go back like point,one or like go from point 5 to point 14,on like,ios because not everybody's made it up,to that point,so like you got to go up at least a,version or two back so you're saying so,like for example,like you wouldn't go from four point you,wouldn't go from point five to point,four you would go from 14,you know down to uh 13. they're oh,but include all of the one two three,four five right so no you just select 13,and it and above,so oh my god you got,it's like speeds are going to be,accurate because like if you have a like,2 000 to like,100 click discrepancy in terms of 2000,clicks 100 visits like,what the hell's that you know so like,you got to make those changes,yeah no that that makes sense no i was,seeing a discrepancy of more clicks but,then the percentage of people that was,actually streaming,okay on the because i have the fan link,on there but do i do a device as well or,just stick to the os version,so you can do uh,it doesn't matter as long as you just,you're gonna have to choose if you,choose the ios one that's fine,okay um all right,all right i'll play around with it that,man that was a good point because i i,definitely noticed a discrepancy,but it seems to be doing pretty good in,terms of cost per click,um but like this amount of people is not,necessarily streaming like of this,it seems like it's like three to five,percent that's actually,clicking through the stream so that,that's the differential you think in,terms of wi-fi right,yeah it could be okay all right thanks,man
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