This Secret TikTok Ads Testing Strategy Is Changing Lives
hey buddy,yeah you what are you a damn headlights,come over here real quick don't be shy i,hear you're looking for that ecom gushy,gushy that underground black hat ad,strategy that will leave your bank,account impregnated maybe even,afterwards after your mrs sees it she'll,want to get impregnated too oh hey yosh,keep your voice done keep your voice,down geez always because this stuff,doesn't come cheap my friend a lot of,media buyers on my team on my team were,sacrificed to get these strategies,so it's gonna cost you,let's say,a million dollars,you know what my friend actually for you,if you like this video down below,i'll give these to you right now i,really don't wear hoodies that much,because i live in florida and it makes,me look like a giant penis but let's,actually talk about tik-tok product,testing strategies and how do people,even come up with these strategies in,the first place because you're gonna see,these videos all the time from a bunch,of different gurus and a lot of times i,feel like they're just blowing smoke out,of their rear end but for me because i,run a ad agency where we're literally,testing hundreds of products every,single month and we're testing on,thousands of different accounts this is,actually the way that we come up with,strategies that work for us we have a,sheet that looks like this and you can,easily come up with a spreadsheet where,you have a base control testing strategy,like this one right here where you have,five ad groups three of them with,interest two no targeting and how you,can develop your strategy over time,especially when you're doing a lot of,tests is you can introduce a little bit,of chaos with having an independent,variable so for us when we're doing,split testing we always will do one,variable changing from our original,control group so in this instance with,this top column we did us with australia,for the targeting instead of us and,canada and then what we would do is,measure the results these are all fake,numbers by the way we would do this over,and over and over again over the course,of multiple months and this is how i,actually came up with this exact,strategy this isn't just me oh well i,think this is what's gonna work no this,is proven how you can actually develop a,strategy that works over time and you,can also do other split tests like doing,a combination of number one number five,so that would be us with australia while,also doing a cbo on to mark all of the,data because at the end of the day,you're gonna be biased and if you don't,have the numbers guiding your decisions,you're not gonna make good decisions,when it comes to media buying because,it's all based on numbers and not your,emotions so this has helped us scale,brands like this one right here from,zero to 1.7 k a day like this brand,right here to zero to 1.8 k a day so,again this is proven to work and if you,do want to work with my team before we,start this video i do have an automation,agency where we have a team of experts,who will find products for you build,custom coded one product stores and even,film custom ads so if you're interested,in finding your first or next winning,product and help you scale to one grand,a day or more in the fastest amount of,time you can click the link down below,and book a call with my team so without,further ado let's get on to tick tock,ads and i'll show you how we test,products so the first thing you're going,to do obviously you're going to click on,conversions because we're not trying to,get no dang video views i can't deposit,that to my bank account so for me this,is how i name all my campaigns so i'm,going to be testing this product the,frost ball how i name all my campaigns,is the name of the product whether it's,a testing or scaling campaign and then,the break-even point because when you're,testing on multiple ad accounts it is,good to know first off what's the,product and what's my bep because when i,first analyze ad accounts and this will,be talked about a little later on i look,at cpa more than i actually look at,roads and i'll explain a little later on,because i know everyone's obsessed with,roes but for us and this is after i've,talked to senior media buyers who have,scaled accounts to the millions they,don't really look at roads as much as,you would think it is somewhat of an,important metric but i would say cpa is,more important your cost per purchase,but let's get into the actual ad group,settings now i do five ad groups,whenever i'm testing a new product one,campaign,five ad groups and all the ad groups are,identical i don't change anything about,either of them we're not split testing,anything and i get some people saying,ethan if you're not split testing then,what's the point of just creating five,that are identical well the thing is and,if you are someone who does media buying,you'll notice that even if you create,two ad groups that are exactly alike,they're never gonna perform the same way,the cpms will be different the cpcs will,be different
Let's move on to the first section of tiktok ads character limit
My Multi-Million Dollar TikTok Ad Creative Framework (Free Training)
My Multi-Million Dollar TikTok Ad Creative Framework (Free Training)
so users spend more time on tick tock,than any other app this is a daily time,in-app in the united states about 38,minutes a day 35 on twitter 31 on,facebook 30 on snap 29 instagram,um this is where it gets really crazy so,the actual average monthly hour spent,per user,if you look at tick tock about 26 hours,a month is being spent in the app,facebook's about 16 instagram 7.9,whatsapp 7.8,so,more collectively than basically all,facebook's ecosystem and what's more,interesting is the the trend,right because that's what we care about,as a marketer,what i think all of us should be,thinking about is and this goes back to,what tom said earlier is,what you're doing today,is not going to be the thing that's,going to make you successful five years,from now right like the thing that's,making money today is not gonna be the,same thing making money five years from,now 10 years now 15 years from now,so i want to look at like where's the,growth happening where are things going,like this where i can be early and to,illustrate this it was interesting so uh,a friend of mine and his incredible,mentor a guy named rich chefrin who's,just a,legendary the early internet marketer,he's just one of the smartest guys ever,met my life,um,we talk on a regular basis hey i want to,run this idea bite i've talked to a few,guys talked to dice and i talked to a,few people neil,patel and russell,and i ran this theory behind this,question said like,all of your successes where do they come,from like where were your biggest,successes where do you make your most,money where do you make your name,and he found that every single one of,them almost all of their money and,almost all their success came from,cracking an ad channel being one of the,first people to add new ad channel or,cracking a new tactic a new strategy,being one of the first people on an auto,webinar the first you'll do a vsl the,first person to sell on facebook live,the first person to be on youtube ads,the first person to be on facebook ads,right and so i was thinking about that's,like yeah for me it's the same thing i,happened to be very early on facebook,ads and made a lot of money and rode,that wave and then we have a big,political business,we were one of the first people on,parlor before they got shut down we were,doing a million dollars a day on parlor,for a two-week period of time we were,doing a million dollars a day,on parlor before they got shut down,because of january 6. um,and if hadn't got shut down it would,have been another one of those moonshots,right because new platform,early growth,so when i think about my career think,about going forward i'm like the growth,isn't there on facebook anymore,okay you're at this point in time where,you're putting more effort in to get the,same results or worse results,i want to be somewhere where i can put,limited effort in and make maximum,results where there's this massive,arbitrage on time input and and what the,kind of dollar output is and over time,as the platform gets saturated that kind,of graph of,roi reward and time goes like this and,then eventually it switches so you're,putting more and more time in to get,diminishing returns right so that's what,i'm seeing with tick tock is it is going,like this facebook instagram are like,this,and then they're gonna do 11 billion ad,revenue this year right so they're to do,more in ad revenue this year than snap,and twitter combined,they're about one point behind youtube,in in the global percent of share of,digital marketing spend so about like,2.8 percent youtube is around 3.5,percent they'll surpass that next year,in perspective facebook google is like,28 24 each so they're still not close,there but,it's growing right,so the whole point of today's today's,talk is really about creative and i had,this whole long clock and i could spend,days with you guys talking about tick,tock it's a massive platform right it's,like trying to teach somebody facebook,ads from day one it's it's whenever i,talk about tech talk with people it's,like the range of information is so,massive because there's so many people,that are just getting started or haven't,even started yet so it's like you've got,to cover a lot of stuff in a very short,period of time,so lately what i'm thinking about is,like what can i teach people that is the,singular most important thing,and with tick tock it is creative,this is like 95,of how well you're gonna do in this,channel is ad creative,if you can't do this and you don't,understand this you will not be,successful in a platform it is not like,facebook it is not like these ad,channels back in the day where you could,just throw up a stock image a stock,photo,really shitty ad copy drive into an,offer that's trending and make a lot of,money because you're good at the,technical stuff that doesn't work on,this platform,so i want to go through a few stats here,and then we'll dive into some of the uh,the cool stuff in terms of how we do,creative research creative frameworks,we're using al
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Free TikTok Ads Course - How To Create Viral TikTok Ads (TikTok for Business)
Free TikTok Ads Course - How To Create Viral TikTok Ads (TikTok for Business)
so look making your first viral Tick,Tock ad in today's social media,landscape is one of the very first steps,you need in order to get your brand off,the ground and running but there's one,big issue nobody knows how to do it,properly you see after landing in the,top 10 of all ads on Tick Tock multiple,times for our clients I've learned that,there's specific do's and don'ts to,making your ad go viral and completely,changing the trajectory of your brand so,in today's video I'm covering the exact,steps on how to create a viral ad for,your brand showing examples of how to,actually format these ads in what ways,to make your ads go viral on tick tock,on top of this free course I'm giving,away a thousand dollars cash to one,lucky subscriber if this video gets a,thousand likes so make sure to comment,your biggest takeaway from this video to,enter the win now let's get into it now,we're going to be covering how to create,viral Tick Tock ads we've spent over a,million dollars on testing thus far just,in the last 90 days and we have over 48,active ad accounts that we're running,currently and all of our advice is based,on data not personal opinion and because,we have access to these 48 Adat accounts,we're able to pull all these insights to,be able to show you exactly what works,with Tick Tock ads and in fact we're a,tick tock agency partner as well as,every ad account we're managing is,spinning on average roughly twenty five,thousand dollars so the first thing,we're going to be getting into is what,ads do not convert specifically you,don't want to have ads that are only,using images or gifs this will,definitely decrease conversion rates,number two is making Tick Tock native,videos not ads this is something you do,want to do because if you create an ad,like video that is very obviously an ad,it's not going to blend in with the feed,as well on Tick Tock people are going to,scroll by it the whole appeal of tick,tock is from the genuineness of the feed,it feels raw it feels authentic and,people are more likely to buy because of,this because there's not a bunch of,filler or overly marketing slogans and,phrases being thrown at them so you want,to make sure that the videos are,authentic and are native to the platform,number three is having no focus on the,product will lead to confusion sometimes,people take this way overboard and,create a video that is like a routine,Style video and it only shows the,product about two to three seconds out,of the entire 30 second clip and they,run that as an ad thinking that because,they're showing their morning routine,that maybe that specific product,placement will lead to sales a lot of,times it's just brand awareness and not,every single person is going to make it,to that point in the video where they,see that product and if there's not a,specific call to action which is number,four people aren't going to know that,you're actually selling the product so,they might not likely visit the website,you want to be very clear make sure the,product is being you know talked about,throughout the entire video so it's very,focused in so people know that they can,actually buy it and so what Tick Tock,ads do convert so we have a list of,videos that we're going to be going,through here and number one is making,sure all of the videos that you create,for tick tock ads are vertical video you,don't want to put landscape you don't,want to put Square Style videos that,works on Facebook and Instagram but not,Tick Tock number two is you don't want,your video to drag on Tick Tock is a,very fast-paced platform people looking,at more videos than ever on Tick Tock,compared to other platforms like YouTube,and Instagram and Snapchat Tick Tock has,a higher view video volume because more,people are watching the videos not only,that but they're staying on the platform,longer because they like short form,content so you want to make sure it's,very engaging and what I mean by fast,jump cut style content is every three,seconds you have a clip where it,transitions where you're at one angle,here it clips and you go to the very,next angle and continue the sentence or,continue the next tip or touch point,this is very engaging for the audience,because it keeps them in the loop and it,allows them to you know take in more,information without having to wait on,the full video to play through the third,one is keeping the content raw and,authentic speaking genuinely into the,camera going over exactly what it is,that you're promoting so that way people,can actually understand what you're,talking about and number four which is,super important we know these lift the,conversion rates if you apply these you,want to make sure that you have not only,music voice overlays but text overlays,and what I mean by each of these is,having music in the background very,subtly not overly taking the video where,you can't hear them or it's distracting,you want to make sure there's just a,small engagement of you know the sound,in the background that plays ni
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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
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what is going on guys norbury here back,again with another quarter four spark,Series this will be number five in the,entire series we're halfway through and,this one is going to be about this,insane testing strategy that I've been,using to find winning products nearly,every single week for the last like,three to four months testing products,with Tick Tock ads is very very simple,but I want to make sure that you do it,in the right way so in this video I'm,gonna be actually making a campaign live,inside of the tick tock ads manager so,that you can just follow along and see,everything that we do every single,question that you may have about making,a test campaign or whatever what,settings should you do the age ranges,targeting what whatever questions you,have are going to be answered in here so,let's hop right into it alright guys so,we are now in The Tick Tock ads manager,at least a dummy ads manager so that I,can make a test campaign and show you,guys how to do this when we make it to,this point you already found a product,we just covered that in the last four,videos of the series you already built,your store you already found the ads,that you're going to run now you're,ready to create your actual test,Campaign which is what we're going to go,ahead and do here after you set up your,ad account and set up your pixel and,stuff this is what you're going to be,looking at so very very simple all,you're going to want to do is go ahead,and click create I'm going to click,Start over and the first thing that you,want to do is click on website,conversions this is basically telling,Tick Tock that we want sales which is of,course what we want and then usually,what I'll do is I will name the campaign,the name of the product so for the sake,of this example I'm just going to put,product name and we'll go ahead and,click continue this will bring us to the,ad group because the campaign is already,created and don't worry about any of the,settings on the campaign level when,we're just testing products we're not,going to be messing with any of those,things so I usually just call my ad,groups open or you could say no,targeting or whatever and then when it,comes to selecting your pixel just click,the pixel that you want to do and then,we're going to optimize for complete,payment out the gate now a lot of people,have brought up like what if I don't,have any purchases on my pixel am I,going to run into spend issues whatever,you might but you can deal with those,down the road I don't think optimizing,for view content or add to car is going,to help with spending issues at all I,actually don't really think that that's,a strategy that works anymore for fixing,spending issues so what I would probably,recommend that you do is optimize for,complete payment from the get-go and,just let it run until it does spend so,if it doesn't spend for a day or two,don't worry about it just let it go let,it spend at its own pace because we,always want to optimize for what our,goal is at the end of the day and our,goal is complete payments now when it,comes to placements I have split tested,automatic placements versus you know,Tick Tock only and in my experience this,platform right here pangle it does spend,money on this platform I'm not 100,certain what it is but I do know that,the majority of the spend will probably,go towards this platform and for that,reason also I haven't seen that many,good results I usually just do select,placement and just select Tick Tock only,for the placements in terms of user,comments and video downloads does,doesn't matter you can do whatever you,want there if you want to manage,comments if you don't want to manage,comments just make your mind up I don't,think it affects performance that well,but what I will say is,um you know Tick Tock has voiced that if,you do leave comments on that you could,get more Impressions and more,conversions so usually I'll just leave,them on automated creative optimization,so we are 100 gonna do this especially,when testing and this basically allows,us to put multiple video ads under this,single ad group or under a single ad,really so we're not going to need,multiple ads even though we have three,videos we're going to use in this,example we can just put them all into,one ad now I'm always going to do custom,targeting I don't necessarily recommend,doing automatic targeting and I'll tell,you why inside of the countries you're,just going to want to put in the,countries that you want to Target so,we're just going to do United States and,Canada languages you could do English,you don't have to though genders we're,always always going to leave this on all,unless you have like a very specific,product where only females would buy it,and don't look at me and say that you,know because you're selling makeup that,only females will buy makeup because,boys will buy makeup for their,girlfriends right or for their sisters,or mothers or whatever so don't be so,quick to make assumptions,um and you know that's the re
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How To Fix Tiktok Ads That Are Not Spending
How To Fix Tiktok Ads That Are Not Spending
so we've all been there we finally found,a winning product spent days perfecting,our ads and our store and have never,been more excited for a smooth launch,into profits using tick tock ads and,then we wake up the next morning just to,find out that our tick tock account,didn't even give us a chance but after,spending multi-six figures on tick tock,ads networking with seven and,eight-figure tick-tock drop shippers and,talking to tick-tock representatives i,finally figured out the fix to this,problem i know exactly why this happens,and i figured out the most efficient way,to fix it so that you can relaunch again,and find success what's poppin youtube,welcome back to the channel my name is,nathan and i'm a 21 year old ecommerce,entrepreneur just before we jump into,this here i do want to announce the,weekly giveaway all you have to do is,subscribe to the channel comment one,thing down below and go ahead and smash,that like button those three things and,you're automatically entered the winner,will be announced at some point in next,week's video and the giveaway is for a,custom built shopify drop shipping store,equipped with the winning product and,everything built by my team and i at,outright econ now diving straight into,this there might be a few different,scenarios as to why your ads aren't,spending but regardless the reason,stands the same your ad account is not,optimized and tick tock actually doesn't,want to see you throw away any money,without getting any type of results he's,got to be an idiot to put those on,social media remember tick tock wants to,take your money as much as possible but,why would they take just 100 from you,when they can take 10 million let me,explain so what i'm saying here is they,want you to succeed they want you to go,ahead and spend a ton of money on their,platform and achieve great results and,in doing so you'll keep coming back and,you'll keep spending and if you're not,set up properly you won't get any,results thus they don't want you to keep,spending because then you're just gonna,leave the platform now with agency,accounts or accounts that i've already,spent thousands of dollars on i,typically never have this issue because,tick tock knows that i know what i'm,doing and they give me free rein to go,ahead and spend my money how i want it,we'll touch on agency accounts just a,bit later the issue of your ads not,spending typically happens on a brand,new tick tock account that hasn't,achieved any spend or results yet so yes,you're probably thinking this is all,common sense and you're probably already,wondering what you can do to set,yourself up for success and not have,this problem upon launch and here's how,you do it so much like facebook tick,tock actually has a learning phase as,well and to exit this learning phase on,a conversion campaign you have to show,tick tock that your campaign can,generate at least 50 conversions within,one week or seven days but for tick tock,to even want to spend your budget they,have to first believe that you can,actually achieve those results and hit,those metrics to exit the learning phase,and if they're not spending any of your,budget it's because they don't believe,that you can do so i'm sorry it's not,going to happen so what you need to do,first obviously if you believe that your,campaign's going to be successful is you,need to show them that you can hit those,conversion metrics on a lesser event so,what you need to do to show them that,you can actually exit the learning phase,and hit those conversion metrics is you,need to choose an easier objective first,like page views or add to carts now the,proven strategy that has worked for me,about eighty percent of the time has,simply been opening up a brand new,traffic campaign and just spending,twenty dollars on it for the following,day after you've done this the next step,is to simply go to sleep and watch your,ad account burn through twenty dollars,the next day with likely no results but,don't worry your account is still,gathering very much important data that,it can later use and it's also getting,you ready to launch that conversion,campaign the complete payment objective,which is obviously what you're looking,for now like i said this will fix your,account spending issues about eighty,percent of the time if your account,still isn't spending and yes this has,happened to me as well then again spend,another 20 the next day but this time,the conversion objective set it to add,to cart and repeat that same process,every single day just getting closer and,closer to the event you desired which in,this case is complete payment if none of,that worked for you the next alternative,that's easiest and most likely to work,is to simply open up a brand new tick,tock ad account now for the rest of the,cases it's likely due to your creatives,themselves some of these small things,that i'm about to break down right now,actually affect the algorithm and don't,ask me why the tick tock algorithm is,wildly complex and it's
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How To Create High Converting TikTok Ad Creatives (FREE COURSE)
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
tick tock ads are starting to become,really popular in the digital marketing,community and it only makes sense as to,why so many brands are literally,switching over from facebook ads,snapchat ads youtube ads and literally,going to tick-tock because there's so,many conversions happening on the,platform and with all of that attention,gives you lots of opportunities to be,able to get sales with tick tock and,that's exactly what we're going to be,covering but most brands and businesses,are missing this one key mistake that,they continuously make and i want to be,able to show you exactly what you can do,to be able to get high converting tick,tock ads,what's up y'all it's chase chapel here,your favorite digital marketer and we,literally cover content online and help,some of the biggest brands and creators,in the world that you know and follow be,able to generate successful results,using facebook ads and tick talk ads and,even google ads online,and we literally have hundreds of,students taking our online trainings and,programs where we have 600 plus six and,seven figure earners who have literally,taken our trainings and been able to,scale their actual brand or business,using these platforms and by the way if,you haven't already make sure to like,and subscribe because it truly does help,the algorithm so let's go ahead and get,into this video,all right so we're going to be covering,high converting tick tock ads and we've,literally spent 600 000,on tick tock through testing this far in,the last 90 days on the platform and,literally all of our insights in today's,video are recommendations we're making,purely based off of data none of our,personal opinion is in this video it's,100 backed by the actual science and,data that we see with the testing that,we're actually doing on tick-tock with,our platform and being able to,understand what makes the most sense for,our clients business and being able to,generate them results and through that,we're able to identify what tick-tock,ads are really converting best and be,able to give those insights to you so,that way you can be successful as well,you can quite literally see that the 600,000 that we've spent in this amount of,time has literally generated over 147,million impressions 2 million clicks and,we're literally getting cost per clicks,of 30 cents a click these days that is,far and few between on other platforms,so you can definitely see the,opportunities that you have on tick tock,alone so let's go ahead and go through,some of the ads that actually don't work,on tick tock and what we're seeing so,these are just some examples of tick,tock ads that don't work there's a,common misconception that people have,it's that they're running facebook ads,they're getting good results and then,they want to use the similar content,that they have there on tik-tok because,they think it's just copy and paste and,to be honest with you it's not like that,using images or gifs on your actual,tik-tok ads are not going to increase,your conversions if anything it's,actually going to decrease your,conversion rates and actually raise your,overall cost per cpm,and you know you don't want your actual,tick tocks to look like ads and a big,motto that ticktock has is make tick,tocks not ads and that's the main,premise here you don't want to be,creating content that looks like this,where you have these overlays or these,big call outs of the you know specific,offer and like red you know these red,circles here or having you know the,branding on the side of this those types,of ads just don't work on tick tock,people scroll right past those you want,the content to look native you want it,to feel like user generated content in,fact i'm actually going to be covering,ways you can get ugc later in this video,but specifically right here you want to,make sure to avoid you know templated,content even some of the biggest brands,in the world have fault prone to this,where they actually you know use the,branding and they use these basic videos,and while they get engagements they're,not really resulting in conversions so,if you're really looking to drive actual,sales and increase your actual,conversion rate and get more people to,actually convert from seeing your videos,and feel that they're actually a part of,the brand then you're going to want to,create tick-tock ads that are actually,native on the platform and have these,key conversion metrics driven behind,them and so these are just some examples,of tick-tock ads that do convert you,want to focus on actual vertical video,and fast cut you know jump cut videos,that are you know no longer than one to,three seconds per clip maybe,six seconds at the absolute most we're,actually clipping throughout the video,so that way you can keep people's,attention throughout the actual tick,tock tick tock is very fast-paced and,you want to keep that you know flow,going so people stay engaged and this,allows you to deliver way more,information about your product or,service in a much s
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hello everyone this is step by step,tutorial for beginners how you can scale,your business routical ads and this,upcoming sales sales period I'm talking,about the Black Friday and Cyber Monday,as well as and later holiday and period,which is basically this Christmas and of,course beyond that you're gonna learn,step by step how you're gonna set up a,to z I'm gonna I'm not gonna you know,Skip any any steps here and you know,setting up your account and you know,setting up your campaigns and everything,and what you need to scale your business,this before and you know this is like,the best two or three months and for the,whole year for many businesses so it's,really really crucial for you to add,Tick Tock as a channel to your astronaut,because we've seen great great results,with it and doing really missing out and,there's so much less cost on Twitter,cards than you know compared to Facebook,or Google so it's a very very awesome,right now,I need to do that so yeah some quick,words about me I'm Harry I've been um,I'm gonna buy for five years now I've,been a Facebook Instagram ads media by,I've scaled multiple Brands to six seven,eight figures and you know I've worked,with some of the top agencies in the,world and as well as do now my own,course housing have my own clients so,I've seen a lot of data and I'm you know,in communities with top media buyer,spending even more money than me so I,really have the Practical knowledge here,that you can actually usually exploit uh,for your own good for your business so,let's get let's actually dive right into,it best thing you do is go into also I'm,sorry I'm gonna have links for,everything in here in the description,below so it's gonna be easy for you if,you want to take anything so just go the,first name is actually set up a business,and account with Tick Tock uh it's very,similar to you know saying the business,manager with Facebook and so just go and,go on on Google and just type to cook,ads and or get started,setup and stuff and you're gonna have,like the first link is gonna be this,channel it basically get started with,Tick Tock and fill in all your,information here I'm not gonna go into,it just gonna just waste time I don't,think that's very valuable for you let's,go into set up your account easily next,thing is actually how we can set up the,pixel of course after you you've gone,through the process you created your,account it's basically just following,the instructions we are here on the ad,account you need to set up your pixel so,go to assets you go to events and there,you have it then you go to web events,and then you're gonna go set up word,events,and then just you know just name your,pixel as it says if you have if you have,a Dev in your team and that can actually,do that go with the best API it will,help it's basically very similar to the,Facebook copy if you've heard of it,basically and it will feed back data,from the site to to the actual a pixel,and Tick Tock and so it will give much,more data into that account really help,with the algorithm optimizing because if,you heard since post iOS 14 things are,beginning things have been very very,difficult in that aspect so for now I'm,going to take a pixel and go to next and,then if you have like a Shopify store or,anything Google tag manager stop just,click automatic web events to be upon,the platforms click next click Shopify,and then you just follow the,instructions and the thing that you have,to do is go to your sub file go into the,apps search for tick tock I already have,it here and then just go to settings if,you basically have very step by step,tutorial again here just follow,instructions as you guys you have my,Tick Tock account connected also on the,data setting just make sure you use,maximum and then you just connect it is,through,um the instructions here very easily if,you do have some something else like any,any other of the of these platforms,should be very easily and the same way,you can even just type Google and you,know connect Tick Tock pixel with the,platform that you have and if you know,then you can actually do that manually,and set up a development and mode pixel,go ahead so that's pretty much it from,the pixel let's go actually into the,strategy so we are here in the Azure,manager how you're going to approach,this this upcoming and sales period so I,highly suggest I just try it for,specifically for this period is to have,and is to really you know clip Up spend,until you get um,around the you know 10 days before black,Friday or any sales,um period you have really creep up spent,um you know towards that date and we,gather data with the winning creatives,and energy and data into the account and,then set up a marketing campaign and,really go home on the remarketing so you,can remark all those people that you,have built and because you know in the,last I mean in,late November is not the right period to,test creative sometimes audio stuff you,need to go with the winners there and,just remarket those pe
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