Facebook Ads & TikTok Ads | How To Decrease Cost Per Click .06
done with regards to like retargeting,like i think i've seen or either heard,you talk about it like,maybe on this call do most people put,the retargeting,inside the campaign like is that what,you recommend yeah i'm separating it,so so not like a separate campaign yes a,separate handset,a separate campaign oh a separate,campaign,yeah okay okay i thought i saw,something where a few people had it as a,separate ad set,okay so then i'm doing it correctly then,basically,just and then are you just doing like,and what percentage,do you recommend like watching or,engaging like,which settings is the best for,retargeting i've done profile,but like i've done like ig profile,visits but like what,else do you use in your industry yes,those are the best engagements,reels video views profile visits,uh those are the ones 25,views as well maybe two yes,okay basically all of it okay all right,i'll play around with that and then um,i was just trying to figure out a way to,consolidate you know i have so many,going i was just trying maybe i'll just,start cutting the cost down a little bit,but,it's doing pretty good on like,engagement like since we did the uh,the um the uh what is it ig,uh facebook uh honestly this might be,the best cost per click you've ever had,yeah yeah no it is in stream and,it's mainly going to facebook and stream,it's not really doing ig tv as much,wonderful yeah because these placements,now,that you're tweaking them and getting,you know,better with this uh structure your costs,are getting even,more wide yeah yeah so i've just been,kind of just stacking,and like adding on and just adjusting,budgets to,yeah so i mean like let's see this 11 in,this 13,in this that 10 cent you could,consolidate those three campaigns,into one because like now like,used to we'd be like anything under 20,we'd be like praising and wouldn't want,to touch now it's like anything over 10,cents we want to like consolidate and,get under 10.,so when you consolidate you would just,add the same countries basically,yeah and then what do you do combine the,budget,uh are the only differences countries,here,yeah only okay then you just need to,rename them europe,and then hover over like at the,beginning asia at the beginning so that,way you can say oh ages 11 cents oh,europe's 13 cents yeah i have ambitious,at the end like eastern europe and then,southeast 80s yeah that makes sense,yeah okay perfect then that's fine i,would in that case it's a different,story go to the ad set level,on europe,okay yeah no i mean that structure is,fine since they're separated by country,okay so you wouldn't combine them then,no because there's not gonna be any,overlap,okay okay um have you heard anything,about um,like i've been seeing reels but i don't,see where i could,select it as a placement no it's still,in it's still,on the way oh okay okay it hasn't been,fully rolled out but some people are,starting to see that now,because i'm like with igtv you know how,long igtv's been around right,yeah yeah yeah you know how recently,just got became available,yeah no i just saw the publication,saying it's rolled out everywhere so i'm,like i don't see it in my hands because,i'm thinking that that cost,might be probably comparable to m stream,i'm hoping i don't know,yeah so i mean they're they're they're,putting the articles out so it's getting,close,for like you know it to be official for,everybody but i mean it's being tested,with people for sure,okay all right yeah now these these,costs are pretty good like i mean,in in india this hovers right around,like three or four cents,makes sense you know so but yeah,yeah those are just quick questions that,i had i was just one i was just,i was just trying to see if i could like,add the,retargeting into each campaign to kind,of cut out something and then kind of uh,ramp up on something else but if you if,you suggest having a separate campaign,then i'll just leave it like that and,maybe add some more,um add some more audiences because i,think,most of my audiences are at 100 video,views versus 25,video view yeah okay,so so just a little switch of the,strategy here uh,you're sending them direct to spotify,right you have the link that goes to,spotify,yeah and are you seeing a lift in,streams,yeah it's trick it's true it's,definitely triggering because i had,adjusted some things,and i could just see it triggering but,it's not,like it's like i have to keep leave it,on base i'm guessing if i leave it,running running consistently then it'll,keep triggering trigger and trigger,why what were we about to say you might,want to give url genie a shot,so like this right here this tool so,like what you can do is you can like,so you're sending them direct to spotify,right they click the link and you know,what happens,it opens in safari correct so,what i noticed is that um i think that,spotify just did some partnership with,facebook so i noticed on like let me,show you something real quick on the ads,my curiosity is when they click that,link what
Let's move on to the first section of tiktok ads cost per click
How much do TikTok Ads Cost?
How much do TikTok Ads Cost?
right how much does a successful Tick,Tock ad campaign cost well we're going,to dive into my screen here I'm going to,share with you guys one particular,campaign that has been working,phenomenally well for one of our Tick,Tock clients we actually generated 51,book calls so one thing to understand is,that this account is for a book called,funnel this is the main kpis sales are,just part of the process we obviously,are want to add optimize for sales but,book calls is what we're going after,here so I'm just going to quickly talk,about this because you know it's a,question of how much do I need to spend,on Tick Tock right that's the answer,that you want is how much should I spend,on take that home how much do I need in,terms of budget to be able to make Tick,Tock work for my brand and that's,actually going to depend right and I,know that's not the best answer right,it's a cop-out answer is oh it depends,but in reality that's that's what it is,right so what type of offer do you have,is it an e-commerce offer do you have a,high ticket offer such as this one that,I'm displaying right here is for a high,ticket offer okay uh is your offer local,right so there are different things,there are different kpis different,objectives that will let's say give you,Clarity in terms of the budget and how,to budget for these campaigns so one is,not going to be the right answer to,every single offer on Tick Tock so I can,only speak of maybe from our experience,what has been let's say the a driver for,success in terms of this Tick Tock,campaign and maybe how much was spent,but you should really do an analysis of,you know what your numbers are and I,think that's the better answer for for,this is what are your numbers what's,your average order value would your,customer lifetime value what is your,minimal cost per acquisition that you,can get right that you need to get by,right so like if you're over twenty,dollars GPA and you're losing money then,what's the point right so you need to,really understand uh your numbers before,you can answer that question so you know,I can quickly share with you guys here I,mean this is six sales for example 22,900 in Revenue but these are sales that,are hired on the higher ticket side,and this is 51 calls right so obviously,from the 51 calls six sales took place,you know we're getting leads for 21,right so like for other people like 20,leads may not be uh profitable right,that may not be ideal uh they would need,to get three dollar leads five dollar,leads which is possible with Tick Tock,but you can see here the spend is six,thousand two hundred and twenty three,dollars that's how much it took for us,to actually get this to work right this,is the lifetime hey guys before we,continue with the video I quickly do,want to take a second to talk about,today's video sponsor which is me more,specifically The Tick Tock ads,masterclass that I put together now a,lot of you already know this but Tick,Tock ads are the hottest thing in,advertising right now and rightfully so,I would kind of compare them to say,Facebook ads in 2015 2016. they're not,good so I put together this master class,which is designed to bring anyone up to,speed and set them up for success with,Tick Tock ads and right now you can take,advantage of our special internet,inductory launch pricing and get the,master class at a massive discount if,you are interested check the link in the,description below and with that let's,jump back into the video if you look at,last seven days for example right so,last seven days we spent 730 dollars we,got seven book calls the kpi is you know,uh less than 200 cost per call so in,this particular case this we're hitting,that kpi but there's no sales this last,seven days right that's expected when,you look at last 14 days,take a look at this here right there you,go so 19 calls 100 you know eleven,dollars cost per call so it still it,took two thousand dollars uh for us to,get that and there's still no sales here,the sales took place uh actually last,month in August right so go here you'll,be able to see how much is spent for,example in August this is where the,sales page so right now in September,there still haven't been any sales,because it is there is a sales cycle so,that's another thing you want to,consider it's not so much as like all,right how much do I spend before I can,get results those things will come with,different testing that you do right is,your creative grade good enough to get,you those initial results right if,you're an Ecom right so I'll break it,down this way you're in e-commerce right,now you have this product you sell it,for forty dollars well you need to,advertise it and sell it on Tick Tock,you need to get 15 CPA right so if you,start a campaign at twenty dollars a day,let's say okay and you and we have,reality you want to do maybe for,multiple campaigns at a time right and,you know on the ad set level you can set,it the minimum is 20 a day on Tick Tock,so let's say you do four campaigns 20 a,
After seeing the first section, I believe you have a general understanding of tiktok ads cost per click
Continue the next second section about tiktok ads cost per click
Guide To Profitable TikTok Ads
Guide To Profitable TikTok Ads
it's really important that you actually,get quite specific with hey everyone my,name is chase chavel and we're going to,be covering the tick tock,ad updates and changes and what you need,to be doing to make sure that you're,successful,on the platform so first things first,tiktok now has cvo campaigns which,if you're familiar with facebook ads and,it's essentially campaign budget,optimization,meaning that you wouldn't set your ad,budget on the ad set level you would,actually put it on the campaign level,this allows the actual campaign to,decide whether or not it wants to spend,the budget,in a specific audience depending on the,results so if you're getting really good,results and,audience a but not so good in audience b,well,the campaign budget optimization is,going to move that budget out of,audience b,and put it into a since it's working,ultimately resulting in more conversions,for your actual ads which is great,because your ad spend gets more,efficient,now another thing is is the lowest cost,per,conversion now this is huge because used,to you'd have to stick to cost cap but,now finally they're rolling out the,lowest cost conversion,meaning you can optimize for getting the,lowest cost per purchase that you would,like or the lowest cost per action,this is really great because now you're,not capped to how much you can spend,and if it's actually working it's going,to be a lot more scalable for you,which in the long run makes a lot more,sense as a conversion objective,especially when you're getting started,and if you're wanting to maintain a very,low cost over time,the next thing is your campaign data,this is probably one of the most,important things here,because with campaign data what you're,going to be able to see,is a lot more detailed information about,your audiences,the actual age of these individuals you,can see,exactly what age line is getting the,most results now with a platform like,tick tock because there's so many people,on here and there's so many different,ages and there's so many different,things going on,and it's so new it's really important,that you actually get quite specific,with who you're going to be targeting,so if you find out that you know 18 and,below,has no purchases but you spend a couple,hundred dollars well you probably don't,want to be going after that age range,anymore,if you're getting conversions you know,18 plus at 10 per purchase,so therefore you want to look at your,age data you want to look at the gender,data,because algorithm on tick tock hasn't,yet fully optimized or it doesn't fully,understand how to get the best result,for you,and because human behavior naturally,people aren't used to purchasing on tick,tock yet,and their you know overall servers just,aren't as fast as loading a site just,like facebook and instagram have been,so you want to be able to get really,specific and knowing who your audience,is and going after those individuals,that leads to being able to look at,information like wi-fi seeing how many,people purchase on wi-fi versus not,you would probably be amazed at how many,people actually use their wi-fi to,purchase,and it only makes sense because if,they're not home the purchase decision,is probably going to go down because,they might be in the car they might be,on the road they might be,you know traveling or with their friends,and they're not really in a buyer,situation where they're thinking about,making a purchase but that doesn't mean,you shouldn't show your ads during those,times because you can,show an ad then and then retarget later,on to get the conversion when they are,home so those are some of the things to,consider especially when you have this,data you want to look through it and,find out which metrics make the most,sense to pay attention to and then,adjust your audiences,and see how that reflects in your,results the final thing is being able to,look your ad group data and finding out,which on,interests actually work so let's say you,launch,an audience that's entirely open it's,broad it has no specific age range,you know no specific interest selected,well you can actually go in there and,see which interests that tick tock,showing it to and which behaviors people,follow they might you know really be,engaging with news,and entertainment type tick tocks and,they're categorized to sell,and you can actually see which ones are,getting conversions so that way you can,actually end up just choosing the,interest based off what you're learning,from there with your conversions,which gives you much more robust data,and gives you a better picture of what's,actually working,since you are so limited to only a,certain number of interest behaviors,and types of creatives that people,follow the other thing is actually,making tick tocks not ads when you're,going after a cold audience,you want the tick tock ad to blend in,with the feed,that essentially means that you want to,feel more organic than you do,as an ad now they might sound,counterintuitive because you want
After seeing the second section, I believe you have a general understanding of tiktok ads cost per click
Continue the next third section about tiktok ads cost per click
This Strategy is Giving me $1 CPM's Using TIk Tok Ads (TRY NOW)
This Strategy is Giving me $1 CPM's Using TIk Tok Ads (TRY NOW)
in this video i'm gonna break down,exactly how i'm getting one dollar cpms,on tick tock ads with shopify drop,shipping if you're new to this channel,we talk about of course tick tock ads,e-commerce drop shipping pretty much how,to make money online and use tick tock,ads for your business so if that's,something that you're interested in make,sure you hit the like button and,subscribe to the channel we also have a,ton of free training link below and a,brand new ad spy tool that should be,releasing within the next coming weeks,called spy talk it's how i found all my,winning products you can check that out,and be one of the first 100 people to,get access and a discount but let's get,straight into the video guys right,and you should be able to see my screen,here on this is a brand new ad account,uh we just spun this store up a few days,ago,and i'm gonna show you guys what i'm,doing inside my ad account to get these,really good results now be aware this is,all complete payment so that's what i'm,optimizing for and this is all in inside,one campaign to begin,and it's a brand new product right brand,new product brand new store and a lot of,the metrics actually are being tracked,as well for some reason on certain ad,accounts the tick tock pixel works and,on other accounts it's just terrible so,this one is under reporting heavily uh,don't worry i'm going to show you guys,the profits in it you know towards the,middle of the video if you can you know,let your squirrel brain go for a second,and actually hone in and lock in what,i'm about to tell you uh you'll be able,to understand and and use this for your,store so,yeah what we do is i'm a huge fan a huge,fan of cost caps now cost caps is a type,of bidding strategy on your tick tock,ads there's you know right now there's,cost caps,lowest cost and value optimization those,are three things that you can use inside,your tic toc ads manager at the moment,uh if you want to see a value,optimization strategy hit the like on,the video or comment below and if you,want to value one as well i'll make it,i'mma start making more videos like this,almost like live audits if you guys are,interested i'll show some love on this,video but basically we have a ton of aco,ad groups which is automated creative,optimization,with us as the location,broad as the targeting so broad,completely broad no targeting at all,nothing,ages 18 to 55 plus male and female and,like i said with that acl,what we like to do is we like to have,the budget super high so a 200 daily,starting budget for our acos and then,the bid i'm not going to really show you,the bid right here because it's a part,of what we're doing right now but just,know it's a bidding it's cost capper,using cost cap bidding with different uh,you know decimals at the ending so say,if you have a cost cap of,19,and 42 cents okay or 19.50 you can do,that so different types of bids that,we're going to be using,and i'm going to show you guys right now,kind of how we're getting these results,so you can see here 10 cent cpcs 82 cent,cpms,versus this is with a uh,the lowest cost ad group so this is the,lowest cost as optimization,21,you know 21 cents cbc and a 2 cpm,that's pretty much basing off of you,know lowest cost versus a cost cap here,and you can see this has eight,conversions and i said this before the,the uh the tracking is terrible on it,but basically the strategy is this,you scale through,big caps at different bids and you,duplicate those bids,so say if we have you see a ton of these,are the same ad groups but with,different creatives and different bids,so if we have this ad group right here,us broad 18 18 and 55 plus female aco,with,our you know date 7 14 22 these are,brand new ads at launch today and what's,different between about this campaign,and let's say you know this one right,here the 712 ads is it's a whole brand,new aco and what do i mean by this so,usually inside these acos will have,three to five,different you know ad creatives and,three,ad copies right three ad text now,on this day we have totally separate,creatives so three to five brand new,creatives in this aco,on the 712 right two days ago when i,launched this and then the 714 one,has totally different ad creatives but,with the same you know ad copies,so that's how you're going to be able to,scale so you basically for example if,this,campaign right here,was doing super well the 712 at a 17 bit,what we would do is obviously we want to,duplicate that,and you know keep raising the budget,that's something that we can do or we,can have more creatives so what i do is,i scale through creatives i'll duplicate,that same bid that 17 bid,with,brand new creatives and a brand new aco,campaign so i'll have you know new,creatives chopped up by a team,or i'll shoot them myself right you can,literally use your phone right here this,thing in your in my hand and iphone if,you have an android like i said i always,feel sorry for you because it's harder,to shoot content but you use your iphone,and
After seeing the third section, I believe you have a general understanding of tiktok ads cost per click
Continue the next fourth section about tiktok ads cost per click
How Much Does A Successful TikTok Ad Campaign Cost ( + FAQs )
How Much Does A Successful TikTok Ad Campaign Cost ( + FAQs )
hello everyone welcome back to technic,force learning in this video i'll show,you how much do tick tock ads cough,let's get started,tick tock was relatively slow off the,block in implementing a formal,advertising program for this reason,brands had to find alternative ways to,advertise on tick tock this is one of,the reasons that influencer marketing,has thrived on the platform,tiktok started experimenting with,advertising in late 2018 although it,didn't take off until well into the,following year,there was much discussion in the early,days about the high cost of tick tock,ads it can cause brands to thousand,dollars to a hundred thousand dollars to,take over a popular tick tock channel,for instance the cost of a hashtag,challenge has a flat fee of a hundred,fifty thousand dollars for six days with,firms spending additional dollars on,promoting the challenge however,now that tick tock has introduced short,native video ads things are now much,more affordable for brands wishing to,advertise on tick tock tick,now has a formal ads program will it,cost you a fortune,it has taken a while for tick tock to,enter the ads market but they have now,set up their formal ads program it has,been slow gradual process however at,least this has meant that you don't have,intense competition to gain the,converted spots on tick tock unlike on,facebook and instagram where winning the,best advertising positioning can get,ruthless and,cutthroat,is tick-tock advertising suitable for,your business,tick-tock is rapidly growing in,popularity as a short video-sharing app,in fact there have been months when,tick-tock was the most downloaded,non-gaming app in both the apple and,android app stores it shouldn't be a,surprise that many brands want to be,part of the action they already have,active accounts on instagram facebook,twitter and linkedin as well as youtube,channel however,any tik-tok advertising or even running,a company tick tock account will depend,very much on the demographics of your,intended customer base the developers of,tick tock and its forerunner music,chose to create an app targeting under,18s,alright many tick tock fans have stayed,with the app as they have aged but it is,clear that the bulk of users are young,even now 41 of tech talks users are aged,between 16 to 24. indeed 66 percent of,tick tocks users are under 30. tick tock,also has a strong female sku,this probably doesn't surprise many as,it tends to reflect the typical,difference between the genders when it,comes to the content types tiktok made,its name as a form of virtual karaoke,a pastime that more females enjoy than,males so if your business targets young,women then you should seriously consider,advertising on tick tock as well as,setting up your own tick tock presence,if you sell products more suited to baby,boomers or generation x then you will,probably perform better on the platforms,where they spend their time next,tick-tock advertising can be expensive,compared to facebook and instagram,obviously some of tick-tocks best,best-known advertisers such as nike and,disney have deep pockets when it comes,to advertising they are highly unlikely,to quibble about costs unless there is a,vast difference it can seem more,expensive than the more familiar,facebook or instagram advertising,however ads on tick tock are still new,this means that tick tock can afford to,charge a premium rate for them knowing,that advertisers aren't going to abandon,tick tock to compete with their,competitors for prime facebook or,instagram advertising space tick tock,ads start at ten dollars per cpm or cost,per a thousand views,they require you to spend a minimum of,five hundred dollars on a campaign so,you aren't going to use formal tech talk,ads for a cheap and cheerful viral,marketing campaign now let's go to the,frequently asked questions first are,tick-tock ads worth it,the tick-tock ads platform makes it,worth it to create accessible and great,campaigns many brands especially smaller,businesses are not sure that advertising,on tick-tock is worth it especially,given the time it takes however it is,easy to set up campaigns create,authentic video content and keep track,of your analytics and data next can you,get paid for ads on tick tock you can,get paid an average of one cent to two,cents for every sponsored view on tick,tock according to a report in business,insider that means if your video gets a,hundred thousand views on tick tock you,get paid a thousand dollars for your ads,in sponsorship once you build a,following on tick tock you can pitch,yourself to brands to offer your,services next how much do tick talkers,get paid if you have a strong following,on tick tock it's easy to get paid tick,talkers with large followings and we're,talking about hundreds of thousands or,millions of followers can get paid,anywhere from two hundred dollars to,five thousand dollars each month the,amount will depend on the size of their,following if you don't have more than a,hundred thousand followers
After seeing the fourth section, I believe you have a general understanding of tiktok ads cost per click
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This Tiktok Ad Hack Made Me $515,548 In 30 Days!
This Tiktok Ad Hack Made Me $515,548 In 30 Days!
hey guys it's youtube jamaal and today,i'm going to share something very very,important about tick-tock ads and i'm,going to show you the last 30 days we've,been able to generate this client over,um you know,over 518 000 but however,before he came to us so let me show you,like the results before he came to us in,august like 31 he was running uh the ads,severely from facebook and after his,facebook ads content he literally came,to us and you know the results here,we're gonna you know see is ninety,percent from tick tock and 10 from,facebook so it's because we have you,know basic foundations and advanced,formulas to actually drive those,consistent results but i'm going to show,you guys and provide you value to,actually how you can get those certain,results now the reason why we've been,able to generate awesome results for our,clients it's because um we have a,specific formula that we go in inside of,gmail talk and it's um as i also share,you know,you know every video this basic formula,has generated over a million dollars for,all of our clients well over you know,seven figures for our clients and this,is just half of the equation that we're,going inside of your mouth or to talk at,um coaching agency where we literally,coach you how to you know hold your hand,and spill past six or seven figures and,actually show you what's,working on tick tock and how you can go,viral tick-tock and so i want to show,you how you know guys um you know how,you can produce those results so,essentially how we generate those,results is actually make content that,resonates with the audience and so if,you're in the parent niche i'm going to,show you some ad examples and um you,have to make queries that really,resonate with the audience and don't,make them look like ads because if they,did look like an ads what would happen,to your cdcs um sorry cpm's a cost per,click and your everything's going to be,you know high priced because you're not,reaching the right audience forget about,ios 14 because is14 does not correlate,with tick tock because tic tac has a,different algorithm but if you shoot,content that does not look like an ad,i'm going to show you some examples this,is the results you can see inside of the,ads manager once you start applying the,formula i'm going to show you,essentially video um so you know with,this client we've,uh for example they will spend a 1.7 k,in broadband 7.6 k with a 4.48 broad i'm,going to show you the cpcs cpc the value,0.097 cpm about 1.54 um impression cost,you know ctr 1.7 we're always aiming for,uh you know above 1.5 ctr which is very,good and once you start applying you,know the formula i'm going to show you,guys,um you know in this video um we're going,to see some awesome little awesome,results and actually and increasing row,as in your um because the roast is you,know held by a different metrics and you,know one of the biggest metrics are the,cpms and the cost per click and class,and,you're going to see once you you know,apply the trick i'm going to tell you,today that those you know metrics will,actually decrease in price which will,eventually make a row as higher so i'm,going to show you examples and i'm going,to show you the difference between,examples so we're going to go to the top,creative center and the way you can,access this is at tiktok.com i'm going,to show you three i'm going to show you,three examples from the same niche and,i'm going to tell you which one will,convert 100 times better,by experience so,i'm going to go and choose a pearl for,example i'm going to select all,so essentially in this video it's it,doesn't fit what we teach in jamal talk,and i'm gonna suspect from this video,and ultimately from you know the the,likes and the comments and everything,this is it is not a high converting ad,because it's high in fashion and,essentially it doesn't you know share,what we teach inside of your mouth um,tick tock adds creative folder where,literally actually we take you through,how to create viral tic tac ad and scale,loop past six to seven figures and it,really doesn't um you know follow the,you know exact foundation in this one l,and also and what we teach also inside,of jamal talk the basic foundation how,to scale with ads that really resonate,with the audience and essentially i'm,going to show you another example which,is kind of a more high converting and,you're going to notice a difference so,in this example and i'm going to show,you just a similar snippet from the,perfectly the ad that we would actually,go in kind of all in and this is,and so this video started with the hook,okay so he they hooked the audience in,the first three seconds i'm throwing the,soda on the t-shirt and you know the,audience can stay for longer and if you,can you know go to that video um and not,we're not gonna watch it all but you're,gonna see the engagement is very much,hard the number of shares is much higher,and you're gonna see that the ctr has,been increased by the end for um this,means that the au
After seeing the fifth section, I believe you have a general understanding of tiktok ads cost per click
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I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
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What is TikToks CPC CPM CPA - Cost per impressions and other stuff
What is TikToks CPC CPM CPA - Cost per impressions and other stuff
hey guys so today we're gonna talk about,some CPM that is unlike basically like,the cost per thousand impressions on,tick tock and tick tock advertising so,just to let you know none of these ads,are mine I haven't run any ads yet I,just found some articles that I'd like,to go over that I think are really,really interesting because I just got,accepted into the tick tock ads manager,and I don't like it here when you have,all of your targeting set up it doesn't,give you an audience size and it doesn't,give you a estimated cost per cost per,thousand impressions and that's really,important so I went and did some,googling and found a few articles here,that that I wanted to go over really,quickly so this one is how much does,that they cost run tick tock ad campaign,so if anybody's ever used tick tock you,know that when you when you open the app,you typically get an ad instantly you,just get one boom it's right in front of,you and then you have to physically hit,skip and and then you get to like engage,with the normal daily content stuff and,this was not available to most people,this was available it's basically nobody,um and it I mean according to this,article that was saying there was 300,thousand dollars to even start with like,to even start with the before anything,right they would be like look we need,300k and it looks like it was $150,000,flat fee per 6 days an additional,hundred thousand to two hundred thousand,to promote a challenge yeah it's it's,saying that the average seat pan was ten,dollars which is average for most ad,platforms but it's pretty expensive for,a new platform right so then this just,kind of goes over like you know what,kind of you know video challenges made a,video you know granted or whatever it is,right um so that's what it was for that,ad type that one that you see every,single time you log in to tic toc,they're saying that there gets like,three hundred thousand dollars an up you,know which is absolutely crazy which is,not how it is because you can see here I,can select six hundred dollars and not,have an error so next thing um,this guy looks like he was in the ads,manager about a couple months ago I,don't think he has so April 20th and,what are we in were in you know June,right so he was March people making so,he was in about a few months and so he's,been using the app platform for a few,months and he,got some pretty interesting data and the,main fee so oh so it's omar calm tic toc,at magic test /um you can go and find,the article it's pretty easy to find or,just copy this URL right here and find,this guy's article because he goes into,a lot of stuff he goes up to you know,how does it work what are the features,he even goes into and this is really the,bulk of what we want to get into it's,like what did he spend and what did he,get so he's in excuse me he's in Europe,and he was using in euros and so I'm,just gonna quickly do the pendant math,on 522 euros so if I'm right 22 euros to,dollars so he spent about five hundred,eighty six dollars in total is what he,spent so almost six almost 800 bucks so,this is where it gets really crazy his,cost per click was seven seven cents,seven euros I think that's I think,that's ten cents is what it is,his cost per 1,000 impressions was an,impressive beta League on it like what,is 0.0 point 38 euros to dollars no I,want point so 43 cents I was pretty,close I said 45 so a thousand people saw,your ad for 45 cents that's pretty,impressive so he spent almost 600 bucks,and his impressions was 1 million three,hundred seventy seven thousand four,hundred and forty three and he had seven,thousand seven hundred fifty three,clicks on his click-through rate his,average click-through rate cuz we're,gonna go into a picture he shows later,was zero point five six and he had one,conversion for whatever it was that he,was selling so these are not impressive,numbers right so these are impressive,right and then when you get to clicks,CTR and conversions these are not,impressive right these are not good here,so what does this tell us it tells us,that you have a insane amount of reach,for for your ad budget but as of right,now physically converting people to to,convert is not there now I think now he,doesn't show what his ad was or what his,what his ad is so I can't really break,down,you know whether it was the odd copy or,the video or whatever it may be because,that would be really interesting um or,if it's the platform or if it's the,reason that I don't know if you've seen,it now Don take talking now so you have,that first out like I said when you log,on,but there's another ad that you kind of,like as you're just swiping through,videos it'll be it looks like a video,and then on the bottom it fades in and,then it's then it has your call to,action and that's another ad right it'll,be like learn more by now shop now,whatever it is so it could also be the,platform where it's not it's not like,Scelzi enough I guess you could say and,so that's where this could come into,play r
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