This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit
Let's move on to the first section of tiktok ads data
How To Analyze The Performance Of Your TikTok Ads
How To Analyze The Performance Of Your TikTok Ads
alrighty so you'll run some ads on Tick,Tock you let your campaign run for a,couple days and then now it's the time,to analyze look at your data and,optimize based on that you see if you,are not taking advantage of your like,previous numbers and your previous ad,creatives you are playing a casino game,you are guessing when it comes to,launching the next ad creatives and that,might lead to a lot of money living on,the table now in this video I am going,to show you step by step on how to look,at your numbers read understand and,leverage the data so you could create,more winning ads for your next campaigns,so to do that let me go to my Tick Tock,ads manager and then I will kind of show,you an example here what we could do to,understand better what our Tick Tock ads,are saying to us and how we could,optimize based on that make sure to go,to your or Tick Tock ads manager and,here you want to go to the ad level we,want to look at first of all what is,going on on the ad level how our ad,creative is performing in fact most of,the time all your attention has to be,invested on your ad creatives because,this is what is going to move a needle,with Tick Tock we have lots and lots of,metrics such as your total cost or cost,per click but in this video I am gonna,go a little bit more advanced and I will,show you something that is a bit kind of,covered but you could learn a lot from,like your ad creators that you are,running right now so go to one specific,ad and my recommendation would be to go,to an ad that has spent over most so for,example right here this one and click,here where it says the view datum now,here I'm going to explain each thing,that by a providing choice because we,could learn a lot so the first thing is,we could see of course what is the total,results from this that creative what is,the cost per result how much we've spent,so far like The Impressions and all this,kind of stuff now I want to look at this,kind of chart so what we could see in,the first days here we've spent pretty,much every single day 100 because first,of all when I launched this campaign it,was only one single ad afterwards from,this particular date we like launched,some more creatives and then you know,happens very often if you have like two,or more creatives in under each asset,like if you pull it say 100 as a daily,budget it's not gonna go even to each,like ad creative so we could look also,like every single day how many actual,color to this particular ad is getting,but in terms of this chart we can click,here on this drop down where it says,total cost and now one thing that I like,to look at is the click for rate and,also costs per click why is that because,you see this line that is highlighted,with a blue color which is our CTR and,then we have here the total result I,want to see whether the CTR is impacting,the number of results that we're getting,so let's say that you know we have this,kind of situation that let's say that,our CTR is going down and when our,results also kind of looks that we go,kind of like downhill that could be like,a proven signal that your ad creative,kind of like got fatigued and you need,to improve it and you need to launch,something new into that ad set in this,case we could see that it kind of goes,stable and the results they kind of like,also are close to this blue line which,is our click for rate so in this case,this is wine also the same thing with a,cost per click like I want to see how,the cards per click is impacting the,number of results pretty much the,results is what we are optimizing for in,this case is extra car,now we also can have here an option to,look at what kind of placements about,spend is going towards now in this,particular asset we are just using Tick,Tock and this will be actually my,recommendation if you want to get after,purchases only up like use with a tick,tock as the placement,now the next thing and here is the gold,market we have here the audience section,we could learn about it what is the age,and the gender of our ideal client,because you see if you are thinking that,you know a lot about your client,actually you don't because Tick Tock,Facebook they have billions and billions,of data points about their users they,know a lot more about it who is your,ideal client that's why here you could,like see what would be your ideal client,what kind of age what kind of gender and,when it will go also farther into a,location and things like that now maybe,something that you would be wondering,about with when you are looking at the,data and you see let's say something,like this that most of your spend is,going between 18 to 24 and now you will,be tempted to go and optimize every,single asset that you're running and put,only like the age range between 18 to,24. that will be a pretty bad decision,because if you're trying to narrow it,down too much if the audience pool is,going to be so small that eventually,you'll run out with very quickly you'll,burn out with the vet audience very very,fast
After seeing the first section, I believe you have a general understanding of tiktok ads data
Continue the next second section about tiktok ads data
what's up my friend dk here and in this,video i'm going to expose tick-tock ads,and if you are considering running,tick-tock ads or if you have tick-tock,ads running you need to pay very very,close attention to this video because,i'm going to expose some things that you,might not have noticed might not have,seen or just was totally unaware of and,i'm gonna show you some things that you,need to have in place and if you're not,doing this you are leaving serious money,on the table and could be wasting huge,hundreds or even thousands of dollars on,tick tock ads if you're not tracking,this data so let's dive right in and i'm,going to show you share my screen share,my results and show you exactly what is,going on inside the world of tick tock,ads,so what we're looking at here is my tick,tock ads manager and i currently have,two ads running i have one which is a,basic traffic ad which is the lower one,here on the screen i'll blow this up so,you can see it a little better and then,i have a second ad which is a conversion,ad which i'm focused on leads and sales,so as an example uh what i'm tracking,right here so you guys can see this i'm,looking at the last seven days so this,is a seven day average so this first ad,right here that you can see this is a,conversion ad and we're not really going,to focus on this one but i just want to,mention this one so i have six,conversions over the last,uh over the last seven days oh sorry 66,conversions for a total cpa cost per,acquisition of three dollars and 18,cents per conversion which realistically,isn't that bad you know when you look in,the world of online marketing uh you,typically range about three to five,dollars a lead so three dollars and,eighteen cents per lead or per,conversion uh is actually not too bad,i've had this at this,one account right here this one ad was,down to i had it at 98 cents uh and it,has gone up significantly over the last,seven to ten days so it's trending north,which kind of sucks but what we really,want to focus on here is,the next ad which is a traffic ad i've,actually had this traffic ad running,longer so we have we're going to look at,three things we're going to look at,actually going to look at two things,we're going to look at total clicks,and we're going to look at the ctr which,is the click-through rate so,according to tick-tock over the last,seven days okay over the last seven days,we have a total of 11 000 clicks or a,6.42,click-through rate now again i had this,weeks ago,i had this click-through rate at about,65 to 70 percent and it significantly,declined and been declining uh over the,last couple of weeks now why that is i'm,not 100 sure but,the number that we really want to look,at is this total clicks so we've had 11,745 clicks in the last what,seven days now for you i don't know,about you but i'm a data junkie and i,track literally every single metric that,i possibly can for my business you,should too if you're looking at running,tick-tock ads if you're thinking about,tick-tock ads or you're currently,running tick-tock ads you really need to,know your real true data so what do i,mean by that i use a software called,click magic,so,um,click magic and this is not a this is,not a bait and switch this is not a,click magic,you know ad here by any means,i'm just showing you the software that i,use to track the real true clicks and,click magic is a tool as a business,owner you should be using tools to,actually track your clicks and your,conversions not just relying on another,data source like,facebook ads manager tick tock ads,manager you want to be using your,own,data source as well so i specifically,use click magic okay,so check this out we're going to look at,this,so here you can see i have over the last,seven days so what we have what all the,links that you see down below these are,all tracking links that i have for,various you know ads websites emails,whatever it is so over here we have the,last,seven days so at the time of this,recording it's july so this is also the,last seven days so i'll select that so,you can see it here i'll just drop this,down we're gonna hit last seven days and,boom there it is right there so,what we're gonna do is we're gonna,scroll down okay,and you can see so there's three columns,there's three columns you see eighteen,hundred twelve hundred and then seventy,nine hundred so how that's broken down,is you scroll back up here you have,total clicks,unique click and fake clicks fc stands,for fake click,now a total the difference if you don't,know the difference between a total,click and a unique click if i go to a,website and i click on a button,that is one unique click,if i personally click on that button,three times that would be three total,clicks,and one unique click okay so one person,can create multiple clicks so when we,scroll down here this is the one i got,right here it says tt ad youtube direct,so what that means is over here this ad,specifically is going direct to my,youtube channel okay,so here it sa
After seeing the second section, I believe you have a general understanding of tiktok ads data
Continue the next third section about tiktok ads data
TikTok Ads API Tutorial: Getting access
TikTok Ads API Tutorial: Getting access
in this tutorial i'm going to give you a,practical introduction to the tick tock,ads api,so at first we're going to learn how to,get access to the ticktack ads api then,we'll examine your account campaigns ad,groups and ads,then you'll learn how you can report on,your ads and lastly how you can find the,best performing ad by ad spend,so this tutorial is targeted,at marketers,who,run some type of tick tock ads and,should be ideally comfortable in a,somewhat technical environment so,maybe you're a spreadsheet pro or you've,dabbled with some,some sort of apis before,maybe you have some programming,experience um,yeah but you must feel somewhat,comfortable,with these terms and,with accessing your tick tock ad account,programmatically,but this introduction will guide you,step by step through how you can do this,yourself,so before we get started,we need to get access to the tiktok ads,api and,if you watched one of our other,tutorials on the facebook ads api it was,very straightforward to get an access,token by creating an application and,then working with a facebook graph api,explorer,on ticktop on ticktalk it's not so easy,so,in order to,make your first api call through the,ticktalk ads api what you need to do,first is register as a developer,then get approved which usually takes a,few days,and then,use your credentials to create an access,token but let's get started,so first of all um you can go to,ads.ticktalk.com,marketing api,and you could should get to a page that,look uh looks some something like this,um this is the home page uh over here,and if you have not created a tick tock,account before there should be a button,here saying register as a developer,and once you've registered as a,developer so you go through a few,different steps here,once you've registered as a developer,you can go and create an app so i'm,going to go to my apps over here,and as you can see i previously already,created,two apps one that we actually use in our,business the kitchen io app and then we,have the kitchen i o demo app which i,specifically created,for this tutorial,i will just run you through how you can,create your own app as well,so first of all let's go over here,create new so,first we need to give it a name so i'm,just going to call this the kitchen,aisle demo at,number two,and yeah,we need to provide a short description,um,we want to,pull some reporting data,all right that did not work,kitchen io demo app number two,pull some reporting data,so these two things are fairly,straightforward now we have two more,points that may,are not so straightforward for you,so we have the advertiser redirect url,and we have the scope of permissions,the advertiser redirect url,is the place where ticktalk will send,advertisers after connecting their ad,account to your app,of course in our case we just want to,create an app that we use ourselves so,there is no advertiser connecting their,ad account this is just us,connected on our own account so you can,just put your home page here i'm just,going to put hours as well,and then we need to select some scope of,permission so in order to protect,advertisers which again in our case is,not so relevant but technically in order,to predict advertisers from accidentally,sharing crucial information with a third,party app like the kitchen io app,the api access is broken up in different,scopes that means if you want to build,an app for other people to use that can,create ads or that can report on ads or,upload assets or something like that,then you can specify what type of,permission is relevant in our case,we can ignore the ad account management,part this would only be relevant if you,were building an app that was about,sharing access to your accounts or,something like that in our case we just,want to do ad management so we want to,read out campaign information etc,we want to be able to report so all of,the reporting levels are relevant and,then,if you,also want to create an ad we also need,creative management in order to upload,videos or images,and that's it so as you can see there,are a bunch of different,scopes of permissions here as well so,for example things like automated rules,things like add comments etc and those,are not really relevant right now,for us for this intro tutorial but feel,free to select anything or everything,as you please and then,once you hit confirm i'm not going to do,this now but once you hit confirm um you,will see that your app will be pending,and this usually takes two to three days,um so,if you're hitting confirm now,stop the video right now and get back to,us in uh two to three days,hopefully you're back and,watching again after two to three days,after being approved so this is what,this should look like for you you'll see,an app id over here,a verification status and a secret and,let's,now,go through the steps of,generating an access token,from our credentials,so i'm going to go open up the this app,over here and what we can see now is,that we have an app id we have a sec
After seeing the third section, I believe you have a general understanding of tiktok ads data
Continue the next fourth section about tiktok ads data
TikTok Ads API Tutorial: Fetching campaigns data
TikTok Ads API Tutorial: Fetching campaigns data
so in the next step let's take a look at,examining our account campaigns ad,groups etc basically look at our tick,tock ad account via the api,and in order to make our first api call,what we need to do is make sure that,we're using the access token that we,created in the previous video and use,that to make our api call so i'm just,going to bring up insomnia over here so,we had our first,call over here where we,requested our access token with our auth,code secret and app id and we got back,the access token so i'm just going to,copy,this over here,and let's,prepare a new request,over here,so in order to make an api request to,tick talk we need to pass in,the,access token as a header argument,so it needs to say access token and then,our access token and then we need to,specify the content type as well as,we're passing in json,and that's it this is what our every,request will look like so all we need to,do now is figure out what type of,requests we want to make,um so let's go over to the official,tiktok,documentation,and i am now in the campaign management,part of the documentation you can see,here where there is an overview and,there's some api reference as well let's,start with the overview,and let's start with the campaign,structure so this is something you may,already be familiar with if you're,running ads on take talk yourself but as,we know this from facebook or google we,have a three-tiered structure so we have,a campaign an ad group sometimes this,will be called ad set on other platforms,and then we have an ad and we can see,the different parameters or attributes,that are being defined on each level so,we have objective and budget and,campaign level,we have,also budget on ad group level so there,seems to be a possibility to set this on,either level the promoted object right,what are we advertising the placement um,the audience,and then of course bidding and,optimization and then on ad level we,have add format the actual creatives,that we're using text call to action etc,so it looks like creatives here in this,case are referring to videos and images,because text and call to action is,mentioned separately on facebook for,example when facebook refers to,something to uh to,as an ad creative uh that,technically means the entire user facing,part of the ad so the video image but,also any text the url etc,cool,so,um,let's,dive into the api reference over here,and let's take a look at some sample,sample request so we can we can actually,get all campaigns i think this may be a,good starting point,to get all campaigns belonging to an,account,all right and what we can see here is,that in order to get the campaigns we,have this request address over here,which is what we can simply copy,and use in our request i'm just going to,copy that over here,this is now my,request and i'm going to rename it to,get all campaigns,cool so of course right now there's no,way for the api to know what,ad account i actually want to use this,for,so,in order to,find out what your,what your,ad account,might look like i've prepared something,over here,so as we can see if you are in your,tiktok ads manager,you can see,maybe you see some data here maybe not,if you haven't run any ads recently,but what you can do is you can simply,head over to the,top of the,url and let me bring this into view,so in the url we can see that there is a,parameter called aadv,and this is actually the advertiser id,or also called account id and so in the,interface this may be called account id,via the api it's usually called,advertise id so i'm just going to copy,this over,move this back,into place,and let's figure out,how we are supposed to make this api,call so,as you can see here,in our request header we need to add the,access token which is what we already,did before i'm not going to,reuse this or show you how to do this,every single time,because this is always the same,but what is important is what are the,request parameters and in particular,what are the required request parameters,so as you can see,next to advertiser id it says required,we can scroll down a little bit seems to,be that that is the only,uh the only required field so let's just,add it over here,on insomnia,and,do that over here,advertiser,id equal to this,so let's see if that works,and yeah indeed it does seem to work so,we added the field advertiser id as a,url parameter over here let's see if we,can also pass it through as the body,adjacent body,sometimes this makes it a little bit,easier to,to add multiple,fields and attributes,okay so that doesn't work so it seems,like this we need to use this as a url,parameter so that's what i'm going to do,advertiser,with a question mark,id equal to,this and we have no body,alright fantastic so as we can see,we can now get we are now getting back a,response and it looks like we got,a code saying,zero which means there's no error we got,a message saying okay we have a request,id for this request that we just made,and then the actual output lives in this,da
After seeing the fourth section, I believe you have a general understanding of tiktok ads data
Continue the next fifth section about tiktok ads data
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
After seeing the fifth section, I believe you have a general understanding of tiktok ads data
Continue the next sixth section about tiktok ads data
How To Analyze & Scale Your TikTok Ads Like A Pro
How To Analyze & Scale Your TikTok Ads Like A Pro
oh man that really hits us,oh geez louise guys none of the middle,of my wii sessions uh i mean how badly,do you guys really want to learn how to,analyze your tick tock ads i mean,understand the data the the kpis the,metrics you really want to understand,how to react to your data so you can,scale your ecommerce brands that badly,well if that's the case then kudos to,you i tip my fedora and let's get right,into it so first off how do you even,test products with tech talk now for me,personally i always do one campaign five,ad groups 25 a day not 20 not 30 because,for me when we did 20 budgets the bare,minimum tick tock tends to not spend,that often so 25 dollars seems to be,that golden mark and then once you set,that up go down to your ad groups i have,my five ad groups identical from always,being united states always doing all,broad for the ages and the demographics,unless it's specifically for a gender,and then when we scroll on down i never,do interest i have not done interest in,months for me personally going broad,just works better for my cpms and my,results overall and then i always will,depart from 7 to 11 pm so that's pretty,much what i like to do very simple,lowest cost also i don't really do cost,caps anything else until i get some,purchase data and then when it comes to,the creatives i usually like to have,three creatives in each ad group and,it's the exact same creatives i like to,give my creators five chances of being,successful compared to only having one,ad in each ad group and sure yes that ad,gets 20 of ad spend but if that audience,sucks and the cpm maybe is inflated then,that ad could be a winner but it was the,audience's fault so i like to give each,creative five chances all right it's,time to get serious so after you've set,up your campaign you really need to know,one important metric what is your,breakeven cpa that is the most important,thing that you will be using to analyze,all of your ads and if you're not using,it to analyze your ads right now,frankly i think you're an absolute idiot,so when we go down to this specific,brand we can see that buying one is 34,for this product and let's say,hypothetically it costs four dollars to,fulfill so that means our breakeven cpa,is 30 so if an ad group is under 30 25,20 that means you are profitable and,that is the main thing i'm always,looking at and when evaluating a,campaign so when we go down here and we,look at our columns we can see right,here i got cost cpc one of the ads were,scheduled all these other things are,extraneous they are not the most,important things so i would get straight,into the meat and potatoes whenever,analyzing a campaign after a day and i,would say all right which one of my ad,groups are profitable which ones are not,and as we see right here this ad group,is absolutely going off three complete,payments eight dollars we are looking,good and this is the most important,thing you should be focusing your,attention right in this space but when,we look at the other ad groups we can,see another one is profitable perfect,then when we go to the other three i,would say would i turn off something,that's not profitable after the first,day,sometimes yes and that's typically if it,has very little add to carts so from,this first one i would see okay this one,has one add to cart i'm gonna kill it,but this one at the bottom that has,seven add to carts it just didn't get a,purchase because hey sometimes it can be,unlucky i would definitely leave it on,and see after one more day if it can get,a purchase now if it doesn't get a,purchase after another day yes we're,gonna turn it off it's probably just bad,traffic and with this one that has three,add to carts i would say in general,usually three after cards will lead to,one purchase and that would have made,this somewhat profitable so i actually,would have left this on as well and,getting into day two of the data we can,see that if we left the bottom one on,that had some add to carts it actually,was our best performing ad group on the,second day so for me yes if it shows,some signs of life i do let ad groups,spend for two days now let's say if this,campaign after one day had no purchases,whatsoever but a ton of adds to carts,i'm still gonna let it run for another,day i know with tick tock it sometimes,takes an extra day to optimize it's not,as fast as facebook some people need a,little bit of time and with tick tock,it's a brand new platform it's still,figuring out a lot of things and that's,why we like to keep it very broad so,that tick tock has a large audience that,he can eventually narrow down on and we,can also see on day two that our best,performing ad group is still performing,very well this one right here is still,getting one conversion still a ton of,ads cards but how would i break down,this data and try to scale next now when,it comes to scaling with take tock ads,it's really easy to over complicate and,focus on bid caps and surf scaling and,all this crap but for me the most,consist
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This Secret TikTok Ads Testing Strategy Is Changing Lives
This Secret TikTok Ads Testing Strategy Is Changing Lives
hey buddy,yeah you what are you a damn headlights,come over here real quick don't be shy i,hear you're looking for that ecom gushy,gushy that underground black hat ad,strategy that will leave your bank,account impregnated maybe even,afterwards after your mrs sees it she'll,want to get impregnated too oh hey yosh,keep your voice done keep your voice,down geez always because this stuff,doesn't come cheap my friend a lot of,media buyers on my team on my team were,sacrificed to get these strategies,so it's gonna cost you,let's say,a million dollars,you know what my friend actually for you,if you like this video down below,i'll give these to you right now i,really don't wear hoodies that much,because i live in florida and it makes,me look like a giant penis but let's,actually talk about tik-tok product,testing strategies and how do people,even come up with these strategies in,the first place because you're gonna see,these videos all the time from a bunch,of different gurus and a lot of times i,feel like they're just blowing smoke out,of their rear end but for me because i,run a ad agency where we're literally,testing hundreds of products every,single month and we're testing on,thousands of different accounts this is,actually the way that we come up with,strategies that work for us we have a,sheet that looks like this and you can,easily come up with a spreadsheet where,you have a base control testing strategy,like this one right here where you have,five ad groups three of them with,interest two no targeting and how you,can develop your strategy over time,especially when you're doing a lot of,tests is you can introduce a little bit,of chaos with having an independent,variable so for us when we're doing,split testing we always will do one,variable changing from our original,control group so in this instance with,this top column we did us with australia,for the targeting instead of us and,canada and then what we would do is,measure the results these are all fake,numbers by the way we would do this over,and over and over again over the course,of multiple months and this is how i,actually came up with this exact,strategy this isn't just me oh well i,think this is what's gonna work no this,is proven how you can actually develop a,strategy that works over time and you,can also do other split tests like doing,a combination of number one number five,so that would be us with australia while,also doing a cbo on to mark all of the,data because at the end of the day,you're gonna be biased and if you don't,have the numbers guiding your decisions,you're not gonna make good decisions,when it comes to media buying because,it's all based on numbers and not your,emotions so this has helped us scale,brands like this one right here from,zero to 1.7 k a day like this brand,right here to zero to 1.8 k a day so,again this is proven to work and if you,do want to work with my team before we,start this video i do have an automation,agency where we have a team of experts,who will find products for you build,custom coded one product stores and even,film custom ads so if you're interested,in finding your first or next winning,product and help you scale to one grand,a day or more in the fastest amount of,time you can click the link down below,and book a call with my team so without,further ado let's get on to tick tock,ads and i'll show you how we test,products so the first thing you're going,to do obviously you're going to click on,conversions because we're not trying to,get no dang video views i can't deposit,that to my bank account so for me this,is how i name all my campaigns so i'm,going to be testing this product the,frost ball how i name all my campaigns,is the name of the product whether it's,a testing or scaling campaign and then,the break-even point because when you're,testing on multiple ad accounts it is,good to know first off what's the,product and what's my bep because when i,first analyze ad accounts and this will,be talked about a little later on i look,at cpa more than i actually look at,roads and i'll explain a little later on,because i know everyone's obsessed with,roes but for us and this is after i've,talked to senior media buyers who have,scaled accounts to the millions they,don't really look at roads as much as,you would think it is somewhat of an,important metric but i would say cpa is,more important your cost per purchase,but let's get into the actual ad group,settings now i do five ad groups,whenever i'm testing a new product one,campaign,five ad groups and all the ad groups are,identical i don't change anything about,either of them we're not split testing,anything and i get some people saying,ethan if you're not split testing then,what's the point of just creating five,that are identical well the thing is and,if you are someone who does media buying,you'll notice that even if you create,two ad groups that are exactly alike,they're never gonna perform the same way,the cpms will be different the cpcs will,be different
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