How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
Let's move on to the first section of tiktok ads homepage
How to Create a Tik Tok Ads Account (+ FREE $300 AD CREDIT)
How to Create a Tik Tok Ads Account (+ FREE $300 AD CREDIT)
hey what's going on guys team eff here,back with another video and in today's,video,we're going to be going over how you can,create your very first tick tock ads,account or,tick tock ads business manager on this,channel we like to talk about e-commerce,tick-tock ads facebook ads shopify drop,shipping everything of that nature guys,and if you want to learn more you can,join our free facebook group called the,ecom huddle,we have a pretty you know large growing,community,on that channel you guys can join that,completely for free and we talk about,everything,digital marketing so guys join that but,let's get straight into this video,so we have our tick tock ads you know,business page up here this is the very,first page,uh when you want to make your account,we're going to go ahead in the top right,and click,get started all right so we're going to,click get started,and then this page should load and pop,up where it has the tick tock ads,login right so this is the login you're,going to click the sign up below,and it's gonna bring you to a page like,this i already filled some of this out,for you guys so you have to wait,just put your email address in password,for your account and then just go ahead,send the code to your email,and the code should pop up here for me,okay here's the code let's see boom boom,i'm just gonna go ahead and copy this,code,and then we're gonna paste it in here,guys right paste in the verification,code so it's pretty quick pretty easy,and then we'll click sign up and it's,going to load up for us,and now it's going to you know you put,your country and region and this is,super important guys because once you,put your country and,region in you can't change it and that's,the same with the time zone i know it,kind of sucks,but that's just the way it is i'm from,the united states so i'm gonna click u.s,and if you're from the us put that as,well new york obviously kind of like,calculates where you're from i'm from,pennsylvania so it kind of you know,already filled in what i had,put your phone number in there and then,your account name whatever you want to,name it,um you know just,literally call this test tick tock,doesn't really matter this is a test,test account for you guys um i would,recommend,like you guys can put say yes i work at,an agency,and i think from what i know the,approval process is much quicker because,they do favor agencies,you could just put that it's not really,a big deal it's up to you guys uh,confirm that there,and i'm gonna put a phone number in,that's just the random phone number,let's see what goes advertiser name,already exists okay,so you have to put whatever you want,let's see what comes up okay boom so,that's registered up let's see what it,goes to,now and it should open the tick tock wow,guys boom so right we have the tick tock,ads manager said we're all signed up,i know a ton of people were saying like,how hard it was but guys i literally,walked you step by step through it's,super easy and super simple,and then you can launch your very first,campaign right but like i said before,you do any of this,set up your pixel watch my initial,launch strategy it will be linked above,so how so you guys know how you can,launch your tick tock ads effectively,without blowing through your budget and,guys now let's go to the profile right,let's go to our um our account info here,and i'm going to show you guys how you,can,uh get your free credit right so tick,tock gives you up to,300 in free ad credit if you verify your,business i just bought a giant room full,of gold coins and i'm gonna dive into it,like scrooge mcduck,ah it's not a liquid,it's a great many pieces of solid matter,that form a hard floor-like surface,and then on top of that they will match,up to two thousand dollars,um in ad credit i don't i don't know if,they're still running that offer but,they were running it,oh yeah see they are still running it,verify your business now and get up to,three hundred dollars in u.s,in uh you know ad credit and like i got,like i said guys,fill out your business name here your,your company website,you know your industry your street,street address all that good stuff,all this right and then verify your,business uh this this should be pretty,simple and,you know straight forward if you're from,the us especially just put your you know,business name verification and then,you know your ein with the documents and,that should take around 24 to 48 hours,guys,and then once you have that in,everything should be you know completely,good to go,they'll give you the 300 in free ad,credit and you'll be able to start,running your tick tock ads pretty you,know quickly,but guys like i've gone through so many,videos like this on the opportunity of,tick tock ads obviously it's it's still,a very new platform,and the algorithm is still trying to,learn it's not as good as facebook yet,guys but it's getting there,in terms of like consistency and you,know the way you're able to run,ads but guys like i have a like i s
After seeing the first section, I believe you have a general understanding of tiktok ads homepage
Continue the next second section about tiktok ads homepage
TikTok Ads Tutorial: Complete Ads Guide for TikTok
TikTok Ads Tutorial: Complete Ads Guide for TikTok
move over Facebook because Tick Tock ads,are the newest golden ticket to making,sales so if you guys are wanting to,learn how to run Tick Tock ads for,Shopify or maybe you have a Drop,Shipping business today I'm going to,teach you how to run Tick Tock ads,effectively if you guys are new thank,you for joining me today this is an,official Shopify Channel this channel is,built for small business owners with big,plans so if you are just starting your,business or you're looking to scale it,this is the place to be stick till the,end of this video because I've got a,tick tock ad strategy that literally,only industry professionals know these,are tips that are coming straight from,the people that work at Tick Tock so I'm,going to be sharing those with you guys,today this Tech talk ad tutorial is,going to be perfect for beginners so if,you guys are a beginner make sure that,you are sticking around and you're going,to learn everything that you're going to,need to know so let's hop into it,foreign,you guys are in good hands today because,I've got all the tips I got all the,tricks for you and I actually work,directly with media buyers that are,experts in the e-commerce space and I,also sit in on weekly meetings with,advisors that literally work at Tick,Tock today we're just gonna do one big,knowledge transfer and I'm going to,teach you everything that I know so that,you guys can make your Tick Tock ads a,success alright let's not waste any more,time let's hop into it,okay so if you've never seen The Tick,Tock ads manager here's what it's going,to look like so let's start by getting,you set up here first things first,you're going to want to make a pixel and,you're going to want to set this up on,your Ecommerce site,so if you're not familiar what the pixel,does is it tracks important actions that,your customers are taking like if,someone's adding something to their cart,for example now the reason that we need,the tick tock pixel is because you're,going to need the data that it's,collecting to create retargeting ads so,that you can Target very specific people,so for example let's say The Tick Tock,pixel tracks all the people that visit,your website you can later retarget,website visitors with another ad that,gives them a coupon code and then maybe,they'll finally decide to make that,purchase,so to install a tick tock pixel click,assets and then click event,click manage under the website pixel,click create pixel and then name it your,Shopify store name so Shopify has,actually made it really easy to install,this piece of code with one click so,what you're going to do is you're going,to click this button right here,and then hit connect with Shopify,okay cool that's done now we're going to,hit next,and now let's go over to shopify's App,Store and make sure that we actually,have the tick tock app installed this,app is literally just called Tick Tock,and then the app is just buy Tick Tock,Inc okay so Tick Tock Inc,and then you're going to add the sales,channel here like this after that you're,going to connect your Shopify account to,your Tick Tock and you're good make sure,that you have the right ads manager,account selected here then hit connect,select the pixel that we've just made,together a minute ago just like this and,then hit connect,select your Target locations depending,on where in the world you're selling to,you're going to also want to add a,payment method and then when you go back,to tick tock you can click this button,right here that confirms that you have,set the pixel up in Shopify,after this the Shopify pixel will show,up you also want to make sure that,you're setting up your conversion,tracking so we're going to go into the,create events page and then from here,you can create events using two,different tracking methods you've got,URL keywords or web elements okay so we,have click events so click events are,going to count every time someone clicks,on a specific element on your website so,this could be like adding something to,cart or submitting a form and buttons,and links are also going to be tracked,with click events then we have URL,events okay URL events count user visits,to specific pages so like you might want,to track when people view a specific,product page for example so all that,being said I'm going to show you how to,create a click event,select the appropriate event type for,this URL event okay so under advanced,settings you have the option to name,this event okay so give it a name and,then you're also going to input a,currency so that you can track how well,your ads are doing in dollars and cents,you know we want to see how much money,our ads are bringing in our respective,currencies so make sure you're filling,that in and then fill in the unique,keywords from the URL of the page that,you want to track,okay so what you're going to do let's,say for example you had like,bluepants.com id123,slash purchase you would enter purchase,if you need to add additional keywords,to this event you're going to click
After seeing the second section, I believe you have a general understanding of tiktok ads homepage
Continue the next third section about tiktok ads homepage
TikTok Ads API Tutorial: Getting access
TikTok Ads API Tutorial: Getting access
in this tutorial i'm going to give you a,practical introduction to the tick tock,ads api,so at first we're going to learn how to,get access to the ticktack ads api then,we'll examine your account campaigns ad,groups and ads,then you'll learn how you can report on,your ads and lastly how you can find the,best performing ad by ad spend,so this tutorial is targeted,at marketers,who,run some type of tick tock ads and,should be ideally comfortable in a,somewhat technical environment so,maybe you're a spreadsheet pro or you've,dabbled with some,some sort of apis before,maybe you have some programming,experience um,yeah but you must feel somewhat,comfortable,with these terms and,with accessing your tick tock ad account,programmatically,but this introduction will guide you,step by step through how you can do this,yourself,so before we get started,we need to get access to the tiktok ads,api and,if you watched one of our other,tutorials on the facebook ads api it was,very straightforward to get an access,token by creating an application and,then working with a facebook graph api,explorer,on ticktop on ticktalk it's not so easy,so,in order to,make your first api call through the,ticktalk ads api what you need to do,first is register as a developer,then get approved which usually takes a,few days,and then,use your credentials to create an access,token but let's get started,so first of all um you can go to,ads.ticktalk.com,marketing api,and you could should get to a page that,look uh looks some something like this,um this is the home page uh over here,and if you have not created a tick tock,account before there should be a button,here saying register as a developer,and once you've registered as a,developer so you go through a few,different steps here,once you've registered as a developer,you can go and create an app so i'm,going to go to my apps over here,and as you can see i previously already,created,two apps one that we actually use in our,business the kitchen io app and then we,have the kitchen i o demo app which i,specifically created,for this tutorial,i will just run you through how you can,create your own app as well,so first of all let's go over here,create new so,first we need to give it a name so i'm,just going to call this the kitchen,aisle demo at,number two,and yeah,we need to provide a short description,um,we want to,pull some reporting data,all right that did not work,kitchen io demo app number two,pull some reporting data,so these two things are fairly,straightforward now we have two more,points that may,are not so straightforward for you,so we have the advertiser redirect url,and we have the scope of permissions,the advertiser redirect url,is the place where ticktalk will send,advertisers after connecting their ad,account to your app,of course in our case we just want to,create an app that we use ourselves so,there is no advertiser connecting their,ad account this is just us,connected on our own account so you can,just put your home page here i'm just,going to put hours as well,and then we need to select some scope of,permission so in order to protect,advertisers which again in our case is,not so relevant but technically in order,to predict advertisers from accidentally,sharing crucial information with a third,party app like the kitchen io app,the api access is broken up in different,scopes that means if you want to build,an app for other people to use that can,create ads or that can report on ads or,upload assets or something like that,then you can specify what type of,permission is relevant in our case,we can ignore the ad account management,part this would only be relevant if you,were building an app that was about,sharing access to your accounts or,something like that in our case we just,want to do ad management so we want to,read out campaign information etc,we want to be able to report so all of,the reporting levels are relevant and,then,if you,also want to create an ad we also need,creative management in order to upload,videos or images,and that's it so as you can see there,are a bunch of different,scopes of permissions here as well so,for example things like automated rules,things like add comments etc and those,are not really relevant right now,for us for this intro tutorial but feel,free to select anything or everything,as you please and then,once you hit confirm i'm not going to do,this now but once you hit confirm um you,will see that your app will be pending,and this usually takes two to three days,um so,if you're hitting confirm now,stop the video right now and get back to,us in uh two to three days,hopefully you're back and,watching again after two to three days,after being approved so this is what,this should look like for you you'll see,an app id over here,a verification status and a secret and,let's,now,go through the steps of,generating an access token,from our credentials,so i'm going to go open up the this app,over here and what we can see now is,that we have an app id we have a sec
After seeing the third section, I believe you have a general understanding of tiktok ads homepage
Continue the next fourth section about tiktok ads homepage
My $25,690/day TikTok Ads Strategy | TikTok Ads Mini Course
My $25,690/day TikTok Ads Strategy | TikTok Ads Mini Course
hey guys today I'm going to be revealing,the exact Tick Tock ad strategy that I,use to hit days like these,now before I get into this video,I want to say that I'm not going to add,any extra fluff like a lot of other,YouTubers in this Niche do I just want,you guys to get your times worth and get,a lot of value in this video so if you,want that just watch the end and I,guarantee you'll get that please like,And subscribe if you want to see more,content like this it really helps me,um so yeah let's get straight into the,video so this ad strategy completely,relies on one thing it's this ad setting,called cause caps and basically what,cost caps allow you to do is tell Tick,Tock how much you want Tick Tock to,spend in order for them to get you a,purchase now you're probably thinking,how is Tick Tock able to find buyers at,a price that I tell Tick Tock to find,buyers at it just sounds kind of like a,like a money glitch right and in reality,it's not that simple because a lot of,the times when you know you uh set one,of these ad sets or one of these,campaigns to run most of the time Tick,Tock is just not going to spend uh the,money that you wanted to spend because,it just can't find buyers at the price,that you want them to find buyers for,your store at but what I'm going to be,revealing with you today is how to,actually get Tick Tock to find buyers at,those profitable prices for you and it,all revolves around three things it's,your offer your creatives and your store,and your product obviously now in,specific your offer has to be something,very very tempting that you know you,have to pair with a product that you,know is already working very well you,know it has to be something that like uh,you know like a buyer sees and they're,just like wow like this is such an,incredible deal like you know I have to,get this right now in terms of creatives,you want to do something that I call an,urgency style of creative you you,basically say we need all this product,gone in five days so we're doing a buy,one get one free sale click the link,below and get yours today before you run,out that's pretty much the premises of,the creative that's how you want to,structure it and then on your store you,want to have it very quick and easy to,understand with a good description and,you want to just have the whole process,just very flowy and it just makes it,extremely easy for the customer to buy,right so when you have an extremely,Unforgettable and too good to be true,type of offer paired with an urgency,style of creative it's it's almost like,it's almost like two superpowers at once,it's like you have people coming from a,creative that they have the idea that,there's only a limited stock left and,they have this incredible deal in front,of their face so they're a lot more,likely to purchase because there's just,so much good stuff being thrown at them,at once and they're just scared that,they're gonna that this deal is gonna,run out and you know they're never going,to see it again so this creates a lot of,impulse buys and this system is the most,efficient way to get Tick Tock to,actually spend your money because you're,making it extremely easy for tick tock,to find you a buyer now if you guys,thought that was confusing leave a,comment below but I'm gonna get into the,ad strategy and yeah so you there I'm,now going to get into the actual,step-by-step guide on how to create your,campaigns but first I want to go over,what campaigns we're making so we're,making a view content campaign a normal,run-of-the-mill complete payment,campaign and then the cost cap campaign,I'm going to explain which Camp campaign,does what the view content campaign is,only there who spend money it's not,there to get you purchases it's just,there to get the ad account to start,spending money because ad accounts are,very weird now on Tick Tock and even,when you give them money to spend they,won't spend it for some reason and view,content is just very easy to optimize,for on Tick Tock you know it's very easy,for The Tick Tock algorithm to optimize,for so there are a lot a lot more likely,to spend the money or the budget that,you feed to a view content campaign and,what that does is it creates some some,sort of like a snowball effect with the,other campaigns and it starts getting,the other campaigns with a more harder,for The Tick Tock algorithm to optimize,for type of campaign to start spending,the budget that you have allocated,towards that them the purpose of the,complete payment campaign is just so you,can get purchases normally without you,know the crazy super scale cost cap,method that's just you know so you can,have some some sort of consistency on,your store and then the cost caps,obviously is so you can hit you know the,crazy 15 20K days that,um that we all strive for,what I want to do is go ahead and press,create it's going to take you over here,and you're going to press website,conversions,um when you're doing Ecom you only want,to uh you know optimize for website
After seeing the fourth section, I believe you have a general understanding of tiktok ads homepage
Continue the next fifth section about tiktok ads homepage
Creating Your First TikTok Ads Conversion Campaign
Creating Your First TikTok Ads Conversion Campaign
we already have a number of videos on,this channel that talk about individual,components of tick tock advertising you,can check out this one right here that,talks about all the different targeting,options available on the tick tock ads,platform and if you're just getting,started and you don't have your account,set up fully yet you can also check out,this video that'll show you how to set,up your events and conversion tracking,for your ticktock ads account,we even have a video that walks you,through the start to finish setup of a,slightly less utilized campaign,objective which is lead generation and,you can check that out right here,but i realize that most advertisers,probably utilize conversion objective,campaigns on almost all social ads,platforms so in this video i want to do,the same thing as we did with that lead,generation video and walk you start to,finish through creating and launching a,tick tock conversion focused campaign,as i mentioned in the intro we have a,number of videos already put together,for the tick tock ads platform and in an,effort to keep this video from being,three hours long anytime i come across a,portion of the campaign setup that we,already have a video for i'll give a,short overview here but i'll direct you,to the other video that we already have,available on the channel if you want to,learn more about it when you first log,into tiktok it's going to drop you on,this dashboards page so to create a new,campaign we need to come over to the,campaigns tab now we're in a section,that looks a bit more like an ad manager,rather than just a dashboard overview so,let's come down here and click create,campaign more often than not the first,thing tiktok is going to ask you is if,you want to use simplified mode or,custom mode simplified is an experience,that's taken a few pieces away that is,designed to help you spend less time,creating and managing campaigns and,getting back to running your business,now while this sounds really useful and,can be helpful to people who are just,genuinely overwhelmed with the number of,different things you can do through,online advertising this is the paid,media pros channel and we like to call,ourselves pros so we're not going to,take the simplified route in the custom,mode you get full control of the,experience that's perfect for all,advertising objectives so let's click,this and then the first thing we get to,do is choose our advertising objective,or our campaign objective as it would be,referred to in other platforms as i,mentioned in the intro this is going to,be a conversion focused campaign but if,you're interested in any of the other,advertising objectives on tiktok you can,check out the video at the top of the,screen right now for now i'm just going,to click conversions and i'll scroll,down to the settings section the first,thing we get to do is choose a campaign,name i do not intend on saving this,campaign by the end of it so i'm not,going to give it a name but there will,be a default campaign name that always,starts with the advertising objective,and then the campaign id number my guess,is that most of you will not be able to,remember,that 202 208 1908119,is a specific campaign compared to,anything else so you probably need to,give it a more descriptive name than,this original placeholder the next,section is choosing special ad,categories this is going to be extremely,similar to facebook if you're,advertising in anything in the housing,employment or credit space you need to,declare that at the beginning or risk,having your ad be rejected and have your,ad account put in limbo because you did,not declare those these are highly,regulated areas and need to follow all,special ad category policies the next,setting is if you want to create a split,test we do not want to do that here but,at some point in the future we will,likely put together a video on how to,create a tick tock ad split test but for,now suffice to say they do have that,capability on the tick tock platform the,last two settings are going to have to,do with your budget first is you can,turn on campaign budget optimization,which effectively means that you're,going to be able to share your budget,across the different ad groups within,your campaign so if you turn this on you,can only choose from a daily budget and,that budget has to be at least fifty,dollars so there is a minimum on a,campaign level budget utilizing campaign,budget optimization in tick tock the bid,strategy is going to be set for lowest,cost and you cannot change this and,you'll notice that all ad groups under,the current campaign must all use the,same optimization goal which we'll get,to when we get into the ad group level,setup for now i'm going to turn this off,so it'll bring back the campaign budget,so you can click on the set campaign,budget which basically means that on a,daily basis or a lifetime basis you only,want it to spend a certain amount of,money once that campaign spends that,amount of money within that day or th
After seeing the fifth section, I believe you have a general understanding of tiktok ads homepage
Continue the next sixth section about tiktok ads homepage
How to Create TikTok Ads When You Don't Have the Product OR Money!
How to Create TikTok Ads When You Don't Have the Product OR Money!
here's the thing with drop shipping,people often get in because they don't,have money and want to make money but,they quickly find out that ads can end,up costing a ton of money and if you,aren't getting conversions it ends up,being a huge waste,in this video i'm going to tell you how,you can create a tick tock ad for your,drop shipping product for free without,having the product physically with you,before we get into the video if you like,videos about winning products drop,shipping shopify themes apps and,tutorials do us a favor and hit that,subscribe button and turn notifications,on now let's get into the video okay so,my first tip is to jump on a trend we,are doing this with a zero dollar budget,so there will be no running ads which,means the best way to reach a lot of,people quickly is to jump on a trend now,how do you know what's currently,trending you want to head to tiktok's,creative center i've posted a link in,our description box for you to follow,along then click on inspiration,and then under trend discovery click,tick tocks,i'd recommend keeping the trends to the,last seven days because they changed,quickly ones that happened 30 days ago,are likely on their way out,now what you want to do is take a look,through a few of these and see which,trend would work well for your product,another way to see what is currently,trending is to open the ticktalk app and,then scroll through the homepage there,you will see a list of training sounds,and hashtags as well,now let's talk about video creation if,you have a zero dollar budget then you,don't have the product with you so how,do you create a tick tock video when you,don't actually have the product,physically with you,here are a few ideas from top performing,tick tock ads,in this video here they are using tick,tock's green screen with this filter you,can put yourself in the video with a,screenshot of the product behind you,i've muted this clip for copyright,reasons but the sound clip she's using,is from the simpsons the clip starts out,with marge saying but this is a real,find and then lisa says just buy it you,don't have to rationalize everything and,then marge says hmm all right i will buy,it it will be good for the economy so,you can do something similar by finding,a clever sound clip that will work well,with your product,the next type of video you can do is,using product photos or a screenshot of,the product on your website so in this,video she isn't speaking all you hear is,the background music and then the,transition from photo to photo is in,sync with the background music so it,works really well together this would be,a great type of video to do with songs,that are currently trending if you don't,want to be in the video you can always,cut out the first part and just sync the,photo transitions with the music but,make sure whatever you do it's adding,value and helping the customer just,showing your product won't convert well,so if you sell clothing for example,maybe piece a few photos together and do,like a five fall outfit ideas video,if you're comfortable talking to the,camera this type of video is great in,this clip she's defining what,mindfulness means and then she goes in,to share a bit of her personal story so,by defining what mindfulness means she's,providing value to her audience and then,by being vulnerable and sharing a bit of,her personal story with her audience,she's creating that connection with the,viewer at the end she shows a screenshot,of the app she's promoting,another idea is to point to your,computer screen now in this video she,has the product with her but ignore that,you can do the same thing without the,product in hand the part i want to show,you though is here when she's pointing,to her computer screen she's putting,this product in the problem solving,category by saying it helps with sore,feet bad joints and etc you could easily,duplicate this yourself by showing a,clip of you talking to the camera or not,if you don't want to be in the video and,then pointing to your own website on,your computer screen,another type of video you could do is a,reaction video in these types of videos,you can react to a news article or other,people's videos or photos or etc so if,your clothing store you could be,reacting to celebrity outfits or if you,sell pet supplies you could be reacting,to and raiding dog halloween costumes or,if you're a tech company maybe you want,to react to a news article that says,that the product that you sell has been,named one of the top 10 must-haves for,christmas,i have one last suggestion for video,creation and that is to download and use,the product photos from aliexpress now i,will preface this by saying that i,recommend reaching out to the supplier,first to ask if it's okay to use the,video the other thing i want to caution,you on is that the supplier may have,been given rights to use the video for,themselves but may not have the,authority to give you the okay so if you,do go down this route be cautious do,your res
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Creating a TikTok ad campaign [Step by Step Guide]
Creating a TikTok ad campaign [Step by Step Guide]
all right let's go ahead and create a,tick tock campaign together so we can,see step by step what does it take to,build out an ad so the first thing is,you got to go to the right website you,just go to ads.techtalk.com,and it's going to take you here which is,the main page and if you just click,create now it's going to send you over,to the ads manager where you'll be able,to log in,if you already have an account if you,don't have an account obviously that's,going to be your first step to create a,business center account and each,business center can have one of these ad,accounts so once you go ahead and create,that you're going to provide them your,payment information to get everything,set up and all that good stuff we're,going to skip to just building out an ad,so i can show you what that actually,looks like here so this is the dashboard,for them you can see we've run some,other campaigns and so it gives you some,breakdown of the data right here on the,homepage on the dashboard so for example,over here we can see that we spent 369,dollars we got 260 or i'm sorry 26 000,impressions some clicks the gender,breakdown and this is actually pretty,cool it breaks down the operating system,whether it's android or ios and ipad and,things like that so you can start to,gather some data and then use this data,further to make better ads maybe android,keeps winning over ios and or vice versa,maybe so you take that data and you get,better and better but let's go ahead and,build out a campaign on the top over,here we're going to click on campaign,and if you've ever run ads inside of the,facebook business manager you're gonna,you're gonna see that this looks very,similar,so there's three folder tabs just think,of this as a folder system,and inside a campaign you have ad groups,inside ad groups you have ads it's a,three tab three folder some just like,facebook very easy and if we wanna go,ahead and create a campaign we're just,gonna go and click create so you can see,that the objectives that they're giving,you even looks exactly as it does on,facebook so,makes it very easy if you if you again,if you've done facebook ads before so,we're gonna go ahead and stick to,traffic for this campaign it says send,more people to a destination on your,website or app almost any advertising,platform when you're first starting out,you have to start,by the first step of your,funnel meaning the first thing they're,gonna do is they're to want they're,going to click on an ad and send traffic,to your website after that there's,conversion steps along the way on your,funnel but you really can't jump to that,until tick tock knows who's more likely,to click and be a traffic person who's,more likely to click and be a conversion,person so the first thing you want to do,is just start step by step along the,funnel journey there so we're going to,click traffic for this one and let's,give it a a name so we'll do traffic,test for this test today we're going to,do a,campaign that's going to be sending,people to our website where they're,going to fill out basically it's a quiz,it's a test to pro to test your,metabolism and your speed and your,healthiness of the metabolism so we can,help you identify key points that we can,help with our services and our products,okay there is no special ad categories,for us but if you're trying to do some,ads promoting housing or if you're,trying to hire people,or anything in the credit and finance,space and you have to designate a,special category for these otherwise,your account actually can get flagged if,you get a flag too many times then you,can get banned so just make sure that,you're choosing the right category if it,applies to you i'm not going to do a,split test in this case i just want to,run it for the first time and see how it,goes and i am going to choose a campaign,budget optimization so if i have more,than one,audience or more than one ad group you,can see over here on the left it gives,you a little bit of a breakdown,how,the campaign's gonna look so we have the,we have the campaign we have the ad,groups and then the ads right like i,said it's like a folder system so in the,ad groups is where we're going to choose,our audience i'll show you here in a,second but i'm going to have more than,one and so i want the budget to be,optimized based on who's clicking more,and who's giving me more traffic from,the different ad groups or the different,audiences that i'm going to be choosing,here i'll show you here in a second,let's go ahead and put a thousand,dollars on this,i want to spend money fast and so i want,to i want to gather data fast so i'm,spending more money that's just how the,way it goes you pay to play and you pay,to gather data right we always look at,this as an investment and not,necessarily an expense or a waste,because if we got the wrong data or,something we can always learn from any,data that we're getting i'm not going to,mess with the bid strategy and let's,just go ahead and continue to the next,step a
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